All right, we got a question here. Um, if from PonSunil S. If I change the meta tag of my post, will it rank again? Um, the meta tags in blog posts aren't doing almost anything. Um, not today. They they once upon a time did uh but they just don't do almost anything in the Google search algorithm. So, changing the metatags aren't going to do much of anything for you. So there's there you go. Um Mark Norman asks um missed it. What drives you going forward? You know what drives me? Same thing that's driven me all along. Um a lot of things actually. So I love business um in general, but uh over the last six and a half years, I've gotten really passionate about this business. Uh I've been able to work with a lot of people. Um, I've helped a lot of you um, even individually on websites uh, and um, in Project 24. It's just um, it's just been the coolest business uh, to be a part of. And so while uh, you know, Jim is no longer a part of the company, uh, you know, Jim actually moved about um, seven months ago. He and his family decided that they needed um, for family reasons, they needed to make a move. Um and so he hasn't been here in the office and yet we've been we've been driven and moving forward um that whole time. So really we just have a fantastic team. I love working with those people. Uh every single person that's a part of this. And so I I actually am very very driven as much so if not more than ever. Um there are some things that kind of come with sort of taking that whole mantle upon myself. But uh um just in terms of just I definitely feel it. I definitely feel um a need, a pressure to make sure that I'm still um bringing forth everything that I can for all of you, but not letting up and we just have an awesome team. So there you go. Um uh Salem Beul, I'll ask you the price of website earn $100 per month. Um so a website t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t typically when we value a website, it's going to be somewhere um around well anywhere from like 20 to we've seen um upwards of $50 or 50 times sorry a multiple a 50x multiple uh times monthly earnings profits. So income minus whatever cost that you have. And so at $100 a month uh typically today this has gone up actually. It used to be that we'd see multiples in the 20s. Um, something in the mid-30s was pretty high. Nowadays, I'm seeing a lot that are in the 30s and even up above 40. So, if you were to say maybe 35, a 35 times multiple, $100 a month is going to earn you $3,500 if you were to sell it. So, there you go. Ben Swarrington asked, "The favorite blog post I ever wrote." Um, that's hard to say. Uh I one that just jumped to my mind was I wrote one just about um uh this was way back on um the cabin freedom website that I started uh where we moved the content over to outdoor troop, but I wrote one about um basically what to do uh if you're confronted with several different types of dangerous animals. So like if you run into a bear, a mountain lion, a moose, um what to do in each of those situations. Uh that one just came to my mind. Um, another one that I really enjoyed was one I actually wrote for a YouTube video which was um, if triggers are worth the cost. Uh, that was just mostly as an example. It's on a site where there's two articles. Um, mine and then the one that was written by a beginner blogger. So, that was uh, um, that was fun. All right. Um, let's see. Questions always as soon as it starts, they start to come in. So, there we go. Um, what do you think of Yoast being sold? You know, um, anytime that a bigger company picks up a smaller company, in the short term, you basically don't see anything. But oftentimes what happens is one of two things. one is it could just sort of um it it could just kind of get sucked into that and then not get the attention that it needs um and kind of fit sort of that more corporate culture and sort of what that company's driving for. Um the other thing that it could do is um provide it much more resources than it had to keep it far more up to-date. Um, obviously, you know, RankMath in recent times has been just a better tool, uh, in my opinion. And so, um, it wouldn't surprise me to see, uh, to see them trying to sort of build up Yoast to be to stay at the top where it is. It's on so many websites. Um, it's also, it's just hard to say. You might start seeing more integration between it and some of the, you know, the hosting companies that they own and them trying to kind of push all of those. Um, I wouldn't be surprised to see Blue Host and um, and HostGator starting to, you know, just kind of natively put Yoast on your site right away. That kind of stuff. So, there you go. Um, here we go. It's hard to know which ones to take. There's so many. Um, here we go. Okay, here we go. There's, um, Dennis says, "I'm I've been a member for a while. I wrote only 12 posts and then the pandemic could be hard. I have 1,200 page views from the 12 posts now. Uh should I continue with posts now that I'm ready or start a new site? Really, if you like the site, if you like the topic, having taken a break isn't going to hurt you. Um it's, you know, on YouTube when you create content and then just stop for a long time, you're almost starting over sometimes. Um but on a blog, it doesn't necessarily that's not the case. 1,200 page views from just 12 posts. Um, you know, the the total page views per post in the long run I like to see is higher than that, but the fact that you're getting an average of 100 page views for every single blog post means that you did something pretty well with those first 12. So, there's nothing wrong with continuing on unless you've decided that there's just something else that you would rather do instead. Um, let's see. I'm considering a No, this is Yummy. Uh I'm considering a news website. What advice would you give me to go ahead? Um what would you advise here in Ghana? Um news is tough. The hard thing with news and why I wouldn't want to do something really news focused um is is that it there's nothing evergreen in news. um you're constantly having to write. And so one of the things I love about building blogs is that I can write content today and I can continue to earn an income from that content as I sleep, as I do other things um for potentially years to come if the topic is pretty evergreen. Meaning the answer to that search query doesn't change um not at least not very much over the course of months and even years. So, for me, it's not something I would do because I don't necessarily want to keep up with that um constantly for years and years and years. Um you're it's just you can it's almost like having a normal job. You have to keep working at it every single day. Um so, for me, I would rather pick a topic that has a lot more evergreen content. Um now, can you succeed with the news website? Absolutely. People are doing it. Um there's a lot of people that are making a lot of money off of both news and just um news style websites whether that's news that's you know um you know actual factual like reporting news or just kind of opinion um people that do celebrity gossip and people that do any of those kinds of things. People are making a lot of money with it. It works really well but you just have to keep at it constantly. Okay, let's see. Hey Carl, I just saw your comment here. Um, I appreciate that support. Uh, Carl Broadbent. Um, he's got a he's got a channel too where he's sharing his experiences. Um, with with blogging and and just really really nice guy. Uh, we met him a few years ago. We went to visit. So, thanks. Thanks, Carl. Um, Jack Tyler asks, "How many estimated blog posts to reach the hockey stick?" Um, this the hockey stick shape is kind of going to come usually at some point if you've written, you know, what we always used as kind of a minimum 30 blog posts. We've seen it happen on a site with only like 10 and we've seen sites where it took more than 30 for that to come. um oftentimes because you you have to write quite a bit just to really find those really good nuggets, those really good um blog posts that are going to do really well. And so um a certain number is tough to say, but also the other thing with the hockey stick is it's almost more of a time element, too. So, you know, we found when we looked um and really today we're finding this to be true over and over and over again, but even like a year and a half ago, we found when we looked back at a lot of our blog posts, when we looked at how long it took before their traffic really ticked up, it was about eight months on average. And so, um, we've we've always kind of stuck to that number, but frankly, I'm seeing it right now on sites that we're building is sites that have been up for about eight months or that have content that's been up for about eight months, that content starts to rank really well and get that higher traffic. And so, it's more of a timing element. Now, the reason I say there does need to be a critical mass of content on the site, if there's too little content, it might never really um take off the way that it should because there's just no there's no foundation on the site. Now, Google is ranking individual pieces of content, not in not just entire sites, but your site does play a role in your authoritiveness, just how trustworthy the content on your site is likely to be. And so by having more content on your site that does pretty well, well, that is a clear indicator to Google, okay, their their content's pretty good. And so the next piece of content will rank faster and better. Whereas if you don't have enough, it might it might never work. And and so sites that do really well with like those 10 are usually sites where there's basically no competition. I think that's really the key. All right. Um, what type of bear is best? Thanks, Dwight, for that question. Um, clearly it is Black Bear. Um, no question in my mind. I know there's debate about it, but okay. Sorry, there's the office stuff. Um, let's see. Uh, Dan asks, "Do you think sending paid traffic to a new blog will help Google understand your page performance quicker and thus get you outside the sandbox early?" Um we have seen a boost that happens when you get large amounts of traffic to um particularly to a specific piece of content not necessarily to a blog um like to the site overall. If you can get traffic to a specific piece of content on a large scale uh that does give an indication we believe to Google uh of at least something is happening there. The way that it's worked really well for us is oftentimes when you know on our own YouTube channel if we mention one of our websites, one of particularly a certain piece of content on that website and a lot of people go look at it as an example, well suddenly it's it's like a backlink um and a lot of people go over there and suddenly that piece of content ranks more quickly. So yes, it does work. um seeing that work with paid traffic or yeah I mean can it work? I do I think so but I I would be one I'd be a little bit careful in terms of uh how much I spend is there a really good ROI on that? Am I to get an amount of traffic that would actually make a difference? you know, if I need to get, let's say, 300 people to click over to that in a short period of time, then how much is that going to cost me? And is it worth it? Or would it be better for me to just keep creating more content and um and be a little bit more patient in sort of the timing? Uh, but we have seen yes, that larger amounts of traffic um in a short period of time do absolutely work. Um Joy um Bo asks, "How do you know if an article is a hit or a miss?" according to our guys metrics. Now, um after about a year when we go through our battleship method, it's pretty uh it's it's basically it's just built into a formula that we've we've written and it's based upon where it ranks uh for the primary search query and uh how much traffic it gets. So, I mean, if an article is getting a thousand page views per month, I don't care where it ranks. that's a hit and I'm probably not going to mess with it because even if I try to tweak it to rank a little higher and get more traffic, um that tweak could cause it to um kind of reenter the testing uh depending on how much I change in the article. So, usually if it's over about a thousand page views per month, I leave it alone. Likewise, um if it's ranking really high, like one or even two in most cases, if it's getting plenty of traffic, you know, more than three, 400 page views per month, I'm going to leave it alone. However, there are lots of times we see articles that rank one, two, or three, but they're not getting even a 100red page views per month of traffic. To us, that was a miss. Not necessarily that the writing on the blog post was a miss, but that the topic itself didn't have the search volume. Um, and so usually if it's a miss like that, we'll kind of abandon that search query. Now, that doesn't mean that that piece of content has to be totally abandoned. Um, oftent times you could add a little bit of content to pick up other related search queries, but for the most part, if if an article can't get even 50 page views a month, then I'm just I'm not touching that search query again. It just wasn't worth it. Um, there you go. Okay. Bob Olsen. So now I'm at the most recent one. I I'm kind of bouncing around scrolling up and down through these because there's a lot of questions. Um Bob asks, "Recently hired by a parcel fulfillment company to work on the website. Project 24 member. Uh one short paragraph on each page. No rankings. I know SEO mechanics. What would you advise for a B2B type website?" If it's a B2B type website, then um the goal, what's the goal of the website is my is kind of my first big question. Um in a B2B situation, are we hoping that people are going to uh find us in search that those other businesses are going to find us in search? Um I know at big companies I worked for when we were selling B2B, uh usually everybody knew everybody. All the players knew each other. And so it was more about the relationship building and and the website was more of just information just helpful so somebody could actually come click on it and and just get information uh not necessarily a Google search. Now, if it's a situation where it's businessto business, but it's like we're servicing potentially hundreds or thousands of small businesses and we are trying to rely on um our products or whatever this information is on ranking um then I absolutely would I mean one paragraph of content on a page isn't going to do a whole lot unless um the search query that would lead people to it is like a you know branded company specific um type of search query. you know, where somebody's looking up, for example, if I were looking up a specific um iPhone model, uh chances are it's going to send me to Apple, um because that Google just knows that that's who it goes to. So, I would follow basically the same methodology we teach in Project 24. Um any content that we want to direct get traffic, organic traffic to, I would absolutely be filling. I would I would find a good search query that we're trying to uh that people are likely to search and that that by ranking for we would get more business for ourselves. Um and then I would write the content the same way that we're learning. Um oftentimes that doesn't necessarily mean that a product page um just to be clear here, it doesn't necessarily mean that a product page needs a whole blog post worth of content. Um, so if I listing a product on a website, uh, I don't necessarily need to write a thousand words about the product, but maybe in a separate section of the website, I'm writing content, um, about specific issues that some of, you know, my potential customers have and questions that they're likely to go to Google for. And then I write an article that directs them to the products that would help solve their problem. There you go. I hope that helps. Um, let's see. Uh, Janide says, "Will you guys ever do an over-the-shoulder full case study of creating a Project 24 site going through all the steps?" Actually, yes. Um, that's something that uh was suggested in in our project 24 community just the other day and um we added it to our road map. Uh it's something that's going to take time because obviously we have to go through the whole process of building out the site. Um but we're getting started on it now. that is going to all be filmed as more of a sort of like a course. It's a supplement, but it'll be its own thing within Project 24. So, for Project 24 members, you'll see um step by step, basically working all the way through um all of the steps of the blogging course, including um monetization, interlinking between your articles, um obviously starting the very beginning, um selecting a topic, getting a domain name, setting up the site, uh search analysis, and then um we're not going to do an overshoulder of writing all of the blog posts, but we will do um a bit more over the shoulder for various types of blog post that we would include on the site. So, basically by the end of that, you're going to have seen exactly how to do every aspect of building your site. Um, Sean Arthur asks, "I have a site with 13 posts, 4,000 page views. The site is going on two years. I'm a Project 24 member. Is it worth to continue to work on it if I'm interested in the niche?" I do think so. Um, 13 posts, 4,000 page views. quick math, 300 page views per post. Um, that's not bad for only having um 13 posts on a site. And so the content's doing fairly well on average. And so if you're interested in the niche, like go ahead, you have a starting point now. You have a launchpad that's ahead. Um, and in fact, the additional content can rank faster for two reasons. one because the site has already sort of Google knows the site a little bit um because of the content that's on it that is obviously ranking well enough to drive 4,000 page views and second because you can link to the new content from your existing content that existing content has some traffic you link out to your new content contextually throughout the articles and Google quickly sees that oh people are going to this new piece of content hey maybe we should test that out a little faster the algor algorithm seems to do that. Um, it also by interlinking helps Google find that new content more quickly um than they would just through a random crawl or even through having your site map. So, um, it's going to help substantially by having that already there. Um, Sulav Raj Tapa asks, is the travel niche good for today's time? Um, that's an interesting one. I I think that a lot of people are shying away from it and for that reason it could be good. People are shying away from it obviously because COVID has been um just destroying the travel industry for a while and so because of that a lot of bloggers who are there are are not um putting in a lot of extra work right now. However, um uh because they aren't, it's often a good time for you to get in. Um, and so people that have been working hard on travel over the last year and a half, um, are already starting to reap the benefits of it. Also, I think the newer the next wave of COVID that's, um, kind of peaking here in the US right now, uh, I I I don't think we're going to see the same kinds of shutdowns. I think we're just going to see, we know what some of the precautions were that worked. We have a vaccine now. And so, um, by doing that, we don't necessarily have to shut everything down. And so I think travel's not going to be uh continue to be impacted the way it was, but I think people are scared of that. So um your competition may be a little bit lower right now. Okay. Um hey and everyone I I appreciate the um support. Uh I really do. Um obviously income school is going through a little bit of a transition, but it's a transition that we're going through without dropping anything. Um the YouTube channel's carrying on exactly the way that it it has. Um obviously just without Jim in the videos, but um again, we have an awesome team with some really fun people that you're going to start seeing popping up in videos much more frequently. Um and Project 24, we have a road map of things that we're doing for Project 24 that just they have me really excited. Um some things that we've been just needing to get to for a long time. There you go. Um, uh, Alexander Rivera question. I'm in the pet niche. Do you still think I shouldn't build links? I don't think you should build links. Um, pretty much almost no matter what industry you're in, uh, in the sense that building links for the sake of links is one, frowned upon by Google, but two, um, usually not a good use of time. Uh typically for somebody to want to link to your site, you need to have quite a bit of content and it needs to be really good content, content that they would want to site as a source. Uh and so um and and and so that's that's what I would do as I'd focus on content. Now, if you're at the point where you do have a lot of content, um you do have some really really good content, at that point I would do what we refer to as just industry outreach, regular marketing. And so, would I go get myself interviewed on a podcast? Yes, absolutely. That's going to give you a backlink from a podcast that's clearly just an obvious contextual link. Um, that's going to link to if not your homepage, your about page, a product page, or a specific piece of content. Maybe um you could ask the person who runs the podcast say, "Hey, you know what? I have this piece of content that would be a great resource for your um listeners and so if you want why don't we send people to that and they'll put that link in their show notes. You talk about it on the podcast. It's fantastic. Um and that is worth a lot more by the way than random links on random sites. Um and so would I go through the effort to build links? Would I send out a hundred emails a day to different sites trying to to do uh to get links or to write guest posts? Um I don't think that's generally a good use of time. Um, I I do think that once you start to have enough content to be relevant in your industry, at that point I would start reaching out and writing a guest post, that type of thing is a totally valid and reasonable way to do that. And you might have to write a lot of emails to make that happen. But I certainly wouldn't do that until your website, like when somebody comes to it, it feels like, all right, this this is this person um this website is the kind of website that uh we would want to link to. We'd want to treat it as a source. All right. Um 50 posts, six-month old site, 65 organic traffic, and declining direct traffic. Is that okay? um that's pretty low, but at six months, it's just hard to know. Uh it's hard to know it. It can take that long just for a new site to start to even gain any traction with Google. Um but still with 50 um how many posts with that much content, I would uh I would hope to be seeing more. So at this point, I might I wouldn't start changing any of the content that I wrote. you haven't given it long enough to do its thing. But I maybe would start evaluating my, you know, your search analysis, the topics you've chosen to write about, um, just the approach you're taking and just start questioning whether or not that's the right approach. Um, and that's going to work. So maybe give that a look over at this point. Okay. Um, if I work in an EAT niche, um, like a YML, probably finance insurance, and I want to blog discreetly because I still work and don't want your employer knowing, um, how do you build credibility? How do you build EAT when you have to be discreet about who you are? Um, Google continues to openly state that they have no problem with using a persona, um, meaning not yourself, a, uh, a pen name. So basically what you could do is you could create someone who is sort of the face of the site. Um using stock photos for an image of you on the website. Um that can be a little tricky just because it's not hard for Google and for people to identify that that's a stock photo and not a real one. But um you know the easy workaround there is if you've got a friend that's willing to take a photo and be the face of your website um and then you use a madeup name. But then what you should do is for any credentials um for job experience, that type of stuff that you want to list on your site, be truthful. So you can say, you know, I have this degree, I have this certificate, I've worked in the industry for nine years, um in this type of role, even uh that that type of thing where that's all legitimate, true. Um it's just not your real name. And that's perfectly allowed by Google and can be just as effective as using your real name. Well, I still think it's a little more effective when you use your real name simply because then you can go get interviewed on a podcast using your real name. Um, you could, you know, some podcasts also record them visually and that might be kind of tricky if you're using somebody else's face, but still you could use your persona's name even on a podcast. Um, Dennis asks, "Uh, member of Project 24, can I join ISOIC with my,200 page views and 12 posts, or should I wait to build more content and page views?" You absolutely can. Um, we worked with ISOIC uh in the early days, they used to require 10,000 page views every single month to be able to um apply and participate in their program. And what we told them was people need to be able to earn even a few dollars much sooner than that simply to stay motivated to know that what they're doing is working. And so Isizoic came around and said, you know what, yeah, um we'll open it up. And our recommendation to our members is still um at least get to a thousand page views per month. If you're there, go ahead and turn on a Zoic. But really, they'll let you do it from the very beginning now. Um, and so, uh, yes, you can. Now, the way Isoic works is they use an AI that basically figures out for each piece of content on your site where the best placements are to earn you the most money. Um, they'll figure out that, you know what, this is a type of article that nobody clicks through to other articles. So, since everyone's only come to the site once, maybe we'll load up this one a little bit more. Um, the there's just that work going on with their AI. And the problem with not having very many page views is it takes the AI a lot longer to gather enough data to be able to make good recommendations. And so if you started on a brand new site, you're probably just going to see a lot of ads for a while. Um whereas if you had more content or more traffic on your site, they'd it figure it out much more quickly. Um and so the number of ads would kind of go to whatever the optimal level is. So that's sort of the risk you run there. And um there are people who who say that when they first turn it on they see a little bit of a dip in traffic or at least their traffic sort of plateaus. Um that may be why is because they have so little traffic that basically their viewers are seeing more ads than they should. Um and until ISO AI kind of figures that out uh it's maybe kind of stuck in that loop. Um I know they're continuously working to improve it and everything but um that's kind of your trade-off there. your um earnings per thousand page views is going to probably be like maybe$10 to $20. And so if you have 1,200 page views, you know, do you want to turn it on and earn $15 next month? Um or do you want to just leave it for now? That's kind of the trade-off there. So there you go. Um let's see. Scotty says, "Hi Ricky, nice to see you. It's nice to, I guess, read your comment. I don't really get to see you, unfortunately. I wish this was a little more two-way. Um, do you recommend promoting affiliate offers that are training products or better to give your own training uh if you started a training website? So, uh that's that's uh that's a good question. Um, Income School has training obviously, Project 24. Um, I certainly wouldn't promote another blogging course on Income School. um that I mean I don't think that would make a lot of sense. Uh even if we didn't have Project 24 yet, I probably wouldn't if I ever intended to build my own blogging course. I wouldn't promote someone else's. That said, um there are a lot of things that are sort of um tangential to what we do, what we teach here at Income School that we're not experts in. And so, um, would it make sense for me to be an affiliate for somebody else's course on, you know, uh, kind of advanced WordPress skills, um, or another course. I I could think of a handful of things where it might make sense for me to be an affiliate for somebody else's course if it's not an area where I'm ever going to be able to have a high enough level of expertise because we're so focused on the internet marketing side, the making money from your blog and from YouTube and stuff. And so, uh, you know, we should continue to be experts in the things we're expert in and potentially be just affiliates for others who are more expert in something that my audience would benefit from. So, there's the there's kind of the nuance there. So, yes, you can be an attemp you can be um, uh, an affiliate for somebody else. Absolutely. Uh, probably just not if there's if it's specifically on the topic you intend to build a course on. Um, all right. Caesar says, Caesar 94 USC says, "Is Zoic is saying I have scraped content even though I don't. What should I do?" Um, if they specified what content that they think is scraped, um, I would look at it, maybe do a search and see if there's other content that looks a lot like yours, um, if they're saying you have scraped content, something was flagged. Um, and so I would I would view that and just see, you know, is it really really similar to another piece of content on the web? If so, maybe make a change. Um, if not at all, you really haven't. I mean, you can reach out. Um, but but frankly, um, ISOIC, just like all the other ad networks, they don't they don't need every website on the web. Um, they they they make they obviously make the most money from sites that earn the most ad revenue. And so, um, and ISOIC is pretty good about like if I find somebody plagiarizing my site and I see that they're on ISOIC, I can go complain to ISOIC and ISOIC can say, "Hey, you know what? It does look like you're copying Income School's website. Uh, we're we're not going to monetize that anymore." Um, and it it's kind of a way to help ensure that it's original content. So, anyway, I'd go evaluate your content. Maybe you didn't intentionally scrape it, but it just is too similar to other content on the web. Um I doubt that it was just flagged randomly accidentally. So um again, not at all an accusation, but rather uh just just the way that it is. Go check your content. Um if you find out somebody else is scraping yours, uh then maybe that's what you tell them is, "Ah, it looks like this person's scraping mine, but look, I wrote it first." Uh, Sonia XX says, "How much do you expect to earn from a thousand pages from a Zoic?" Um, this one with any ad network just seems to vary a lot within a niche. We did do a survey. Uh, there's a YouTube video on our channel about it. We did a survey a little while back um of uh both Project 24 sites as well as um some of you from the YouTube channel participated asking you know how much you were earning, what your traffic was, what ad network you work you were worth, etc. What we found was on average ISOIC sites were earning I think it was just a little over $20 per thousand page views. Um now okay I'm sorry I should clarify um four sites that would likely have been accepted by Mediavine um based upon Mediavine's criteria. So they would have had to have had at least 50,000 page views a month. When we included all sites in that, I think the number was around 15. Might have been 12 to$15. Um, it's lower and that makes sense because when they include a lot smaller sites um and um non uh you know sites where the traffic is not primarily you know US traffic. That's one thing I really like with ISOIC is they'll work with you even though even if your your traffic is not all in the US. the the um the Mediavine and the Ad Thrive type ad networks. Um they have a much more hands-on approach. It's really great. Um I've worked with both of them. I think they're great, but you have to have more traffic and you have to have more US-based traffic. Uh just the way that it is. And they because of the way their business model works, they're just way more selective who they let in. So there you go. So, ISOIC is going to be more helpful if you have um non US-based traffic or if your site's kind of in the earlier days. So, uh there you go. It seems to be um basically on par with Mediavine and Ad Thrive at the larger sizes of websites. Um but for just the average website, you know, 12 to $15. Uh digging up $1,800. Um I have a history blog and find it hard to fit the how-to questions to my content. People want stories from history. How do I push traffic to my site? Um, that's that's a good one. Um, really whatever it comes down to, it doesn't have to be howto, but it has to be an actual search query. Meaning something that people would type into Google. If I create a history- based website, but um, you know, the only search query is if somebody's searching that story from history or that person from history. um if that person isn't searched very much uh then you're not going to get very much traffic organically to that content just how it is. So um you do need to try to go through that search analysis process. It doesn't have to be howto. People search all sorts of stuff on the web but um you know how-to does typically work very well but not always. Um Aaron says, "I don't think this is live. Is this a pre-recording?" No, Erin. Um, it is absolutely live. Uh, will Aquabato Emanuel says, "Will Aquabato still be around in the unforeseeable future?" Um, well, it's hard to know in the unforeseeable future, but the plan for the foreseeable future at least is that yes, Aquabato is around. Abatoto um I'm continuing to update it. I'm working on an update right now to um specifically to take advantage of more of what WordPress 5.8 um brings into play. Also, I know it's been mentioned um even in this chat, but there are a few um schema errors that um Aabato's had for a while. We're working on fixing those. Um and then uh just making sure that uh you know, anytime I find something that's not just nailing it with core web vitals, we're making sure that we improve that. Um but this update's a little bit bigger because um we're kind of holistically looking at it from the standpoint of WordPress 5.8. Um, on the developer side, there were some new additions that, um, could potentially make the theme run better. So, we're looking at that. Um, and there's gonna be a lot of testing involved to make sure that we that it's working right when we're all done. But, um, there you go. Uh, it is it is around and will continue to be around. Um, let's see. Evan Stark, hey Ricky, what's your opinion on including other languages within blog posts? For example, if I write a blog about life in Japan, will it hurt my SEO to include the occasional Japanese word? No. Um, you know, Google's looking at the the, you know, the pieces of content kind of holistically. And so, if the content is answering that question and you're it's about Japanese stuff and you're throwing in a Japanese word, um, one, maybe it's just for context, maybe it's just for interest, whatever it is, that doesn't prevent the other content around it from still ranking very well. So um for example within a blog post you know every like every paragraph at this point like every piece every piece of that article now is kind of being indexed individually by Google um and so even within a paragraph if you use a Japanese word like but the holistically that paragraph is covering this piece of information there's not a problem there it's not going to hurt your SEO. Um, Aaron says, "If I start a blog and pump," See, Aaron the doubter, you're asking me a question now. I'm just kidding. Now, you know for sure that I'm here live. If I start a blog and pump fitness content out for a month, 30 plus posts, could I make money within that month? Could you? Yes. Um, typically though, unless you have, sorry, I'm not trying to like call you out, Erin. Um, no. If you have uh if you have something that points to the blog, right? if you had a YouTube channel or if you had some social media already or even if you went out to, you know, a Facebook group that you participate in and um posted one of your blog posts there and were to get some early traffic that could help pick up your traffic um even organic traffic a little bit more quickly. Um could you make some money in the first month? Yes. Would it be very much? No. Um it really wouldn't. Now, we have seen people who within six months were making thousands of dollars a month from their blog. It was well monetized. They did great search analysis and that's just how it is. Uh but typically it's going to take three to six months before you're really earning much of anything. But usually um it's after that that because your traffic is picking up you can start earning much more. All right. Can I monetize a blog in the literature niche other than ads? Um yeah, I mean absolutely you can. Um you looking for monetization opportunities um oftentimes feels like we just think of the obvious things, right? Um you're in the literature niche like yeah, you could add links to the books that you talk about on Amazon. Now that's not going to earn you a lot. Books don't cost very much. Um, but linking to them on Amazon and Audible, maybe maybe you would earn some there. Um, but you could also think about other things. For example, um, could you I mean, could you potentially make an info product that's about literature that's about literature, the topic of literature? Um, it's a that maybe an info product about um, you know, analyzing literature from like a like a professor would. Um, could you write one? Could you create an info product about um writing literature? Uh, could you be an affiliate for somebody else's course on writing literature? Uh, absolutely. So, um, just don't let yourself kind of get stuck in the mindset that, oh, there's nothing for me here. There's a lot of people who've created info products, um, even ebooks and stuff on ClickBank that you can be an affiliate for. Um, absolutely. So, I would I would go that route. Um, really just keep your mind open as to what you could possibly do. There you go. Um, hey Erin, I'm glad you're not mad at me. Um, let's see. How do you make money with just page views? It's website homepage or blog post views. Can you elaborate? Um, it's I mean it's both really. Um, blog post views are usually going to make a lot more than your homepage. Um, you make money from page views when you have ads on your site uh that people see. You also make money from page views when some of the people that come to see and read your article click on an affiliate link um or buy a product or any number. Those are kind of the main things that we're that we're doing here is um linking to affiliate products, maybe even selling them anformational or even a physical product um and then showing them ads. So any number of those things are going to earn you money. So, if I get a,000 page views come onto my site, on average I might earn, you know, $15 from ISOIC ads, but I might earn another $15 because on average, um, I earn about $15 per thousand page views because some of those people click on an affiliate link and then go buy a product from Amazon or from some other company. So, just having page views on the site really just earns me money from ads. But if I do a good job of selling an affiliate product or something like that, then I can make much more than that and it comes out to an average of certain number of dollars per thousand page views. Um, let's see. Is starting a YML site a bad idea? Um, no. Uh, especially if you have a particular um skill set or knowledge base. um if you have a credential in that industry, then it's actually kind of good for you because um you're competing with other bloggers who don't. Um but for most of us, it's kind of an uphill battle. Um it's it's more work. Google's going to scrutinize the content a lot more. It might take longer to rank even if you do have that sort of credential. You're going to have to build that authoritiveness. um probably do more outreach like I've been talking about in this live than you would do uh if you were to pick something that didn't sort of require that sort of expertise that wasn't YM. So, it's harder. Um I have complete confidence in my ability to do that. Um but that's because I've been building websites for a long time and I've built a lot of successful websites. So, I'm not I wouldn't be worried about it. Um, most people who haven't done this a lot are going to be second-guessing themselves kind of every step of the way when they're until they start seeing like the real success come in, the the dollars that they're earning. And so, if that's going to be you, then uh I wouldn't um I would probably steer away from that. Just you're more likely to give up um because you're not going to see those results, at least not very quickly. Um, Natalie Lane says, "Trying to get an order in with Content Warrior, but the response post hasn't been available for a while. Um, you know, when I'll be able to put an order in." Yeah, I mean, um, it's hard to say. We're kind of we're ramping up the number of writers that we have. Right now, in particular, is kind of a slower time. We we use a lot of college students as a lot of our writers. Um and we're sort of right in a space of time between when students are in school. So we our team is a little smaller right now than usual, but um starting in the fall, we expect to build it up even bigger than it's ever been um because we've opened a second office um in another area and potentially uh plan to have a lot more writers, probably about double what we had when we first started. Um, but the reality is every time we open it up, it's usually within minutes that it's sold out again and then usually a few days later, um, we open up more and it gets sold out. Now, the reason that we do that is we never want to get in a situation where somebody puts in an order for content and it's months before they get their content back. Um, and so we'll only take the amount that we can actually do uh within a two-eek time frame. And usually it's about more like one week for that turnaround. And so in order to sort of have that level of um of quality, but also of turnaround of uh uh you know um experience for you, we just won't take your order if we couldn't get it done in a quick time frame. Um so what that means is check back frequently. We don't post um more inventory at a specific time or day um because that would then lead to you know whoever's fastest with the mouse. It's more like if you check back frequently then whoever kind of gets lucky and um happens to be there when it opens up. Okay. Um, autism some assembly required says, "What signs do you look for um to decide when to switch from going after low competition to after high competition articles?" Um, yeah, what I would say is on really on any site, uh, one, when I've kind of covered the low competition topics, like in my search analysis, I've I've written the ones that I identified. I will throw in some higher competition ones as I go. maybe not in my first 20 or 30 blog posts, but as I go, I will start to to sprinkle them in. Um, one because it helps to sort of fill out the content on the site. If all of the content on your site is kind of superficial, low competition stuff, um, then somebody looking through your site, um, including a search engine looking through your site might feel like it's only surface deep. And so I'm going to sprinkle some of that in. And once I see that some of that's starting to rank well, like then I get a really good indication that um I can pretty much go after anything. Not not necessarily the top keywords against like a behemoth of a site depending on what niche you're in, but you know, again, I can pretty much take any topic and I can write an article that's going to do well. And if I don't end up beating the behemoth, maybe I end up ranking number three, but if it's a big enough topic, that still might be worth a ton of traffic. So really that's it. I don't make a full switch um probably ever because if because even when I'm more authoritative um I'm still going to identify some of the lower competition topics and just say yeah sure I'll write that because I'll probably rank for it tomorrow. Um but I would uh sort of shift how much of my content is low competition versus high uh on this is something I'll point out. If if you have a YouTube channel, um once you start to get a following and you start having um people that watch like every single video, at that point it's really hard to put out kind of low competition, like what you would consider a low competition response post to put out a video on that same topic because it's probably not going to be very applicable for 98% of your your audience. And so the people that would normally watch your videos see that video topic and say, "Oh, that's not for me." And so then you don't get views on that video. And there's kind of a momentum thing with YouTube. With blogging, that's not really a thing. So, I can continue to put out very specific low competition articles and high competition articles perpetually forever uh without it hurting my site because nobody's subscribing to the blog to come back every day to see what article I wrote. Um it's just not a thing. Whereas with YouTube, it is. Um what are great options or what other great options are there? This is fuel the dream asking. Um, besides WordPress, is Wix good for a blogging business? Um, you know, Wix, um, any of those are going to work for a blogging business. Um, they're going to give you a lot less flexibility in terms of your site functionality. For most people starting a blog, they're going to think, "Ah, WordPress feels complicated. It's a hard thing to learn. Wix looks easy. I just drag and drop and then I write blog posts." Wix isn't going to prevent your blog post from ranking in Google. It's that's not how it works. Um, but WordPress is going to give you more functionality. So, in the long term, you know, if you ever wanted to do something on your site that Wix doesn't have a built-in plugin for, you're you're kind of out in the in the cold. Whereas with WordPress, you can literally do anything. If there's not an existing plugin for it, okay, fine. We'll get one made and it won't cost very much because WordPress is built, it's designed to be built on. Um, and then I mean there's some other reasons uh these these big ad networks um again a lot of them can work with some of these other sites but they just they do really really really well with WordPress. And so I would point anybody toward WordPress uh to build their blog just because today you might be thinking, "Oh, I'm just building a simple blog." But you don't know once it starts to succeed, you don't know what you're going to want it to be in the long run. And I just w I just assume build it on WordPress for that reason. Um let's see here. I'm going to be wrapping up here in just a couple minutes, but uh here we go. Um which is better, Yoast or RankMath or something else? You know, I know Yoast has added some more features recently that they didn't have before. So I haven't I can't say specifically I can't speak to the latest versions of Yoast. Um, what I do know is when I looked at RankMath, I was like, "Huh, this is what I this is better." Um, both of them are are giving you tools or, you know, that are highlighting things that are not really that important from an SEO standpoint. They're running some tests on your content that are um if you spend a lot of time worried about that, you're wasting time. It's not going to do anything for your SEO. Um what I do like that they that you know RankMath has RankMath's interface for um schema is really good. Um and if you're in any sort of an industry that you know heavily uses schema I would absolutely be marking up your content with schema markup. Um and RankMath has a really good interface for that. So I like that. Um here we go. Uh Mart Martin says, "Hi Ricky, great to see you live." Thanks. Um, oh, it just scrolled down. Um, what do you think about bilingual blogs? So, he says, "I have five a five-month old blog with 1,161 page views in the past 30 days and 82 articles. Um, 41 in each of the two languages." Um, I I think a bilingual blog is a perfectly great idea. Um, I would keep in mind kind of sort of who the audience is. if it's if it's a content that's written to a worldwide audience and you want to cover two big languages um you know that's fine but we talked a little bit earlier how um if your blog is kind of catered to attract US traffic um as well as worldwide but US also you're going to make more money um from ads from affiliate etc and so um I guess what I'm saying is you might be putting a lot of work into something that might not have as much payoff off as you think it would. You would think, "Oh, well, I'm just going to get a bunch more traffic because now I'm in two big languages." And that may be true, but that other traffic might not earn you as much. So, um, you know, it's maybe that trade-off. How much time is it taking you to add the second language? Uh, and but I I don't think it's going to hurt anything. Um, and frankly, it might be really really beneficial um to have both of those languages depending on what the topic is and who your target audience is. So, um, you know, if it makes sense for you, absolutely go for it. Uh, I don't, again, I don't have a problem with it and think it it could be really good for you. Um, it could just end up being a lot more work than you think. Uh, especially with like affiliate offers. Um, there may be some affiliate offers that are more country specific and you're and now all of a sudden you're realizing I wrote this piece of content in both languages, but in this other language, it's actually ends up being catered for a totally different group, um, a totally different country. And so now I have to go find maybe a separate affiliate program because the one I linked to doesn't make any sense. So just know that it's going to be a fair amount of work to do both languages. But if you've got that down, absolutely. I think that's great. Um, let's see. Jordan Walker says, "I have a site with 47 posts. It's eight months old. Traffic's about 70 to 90 page views a day. Am I on the right going in the right direction?" Um, let's see here. Um, yeah, I think that's pretty good. Uh, eight months old. I would maybe well I guess it depends how old the content is. So if you got 47 posts that are all about eight months old I would be hoping to see more by now but if you wrote you know 15 of those in the first month um and maybe 15 you know 10 in the second month and then the rest over time since then I think you're actually doing really good. Um so just because again how long it takes sometimes for that new content to start to rank. So uh there you go. It's it's hard to know for sure how you're doing. Um really if you dive into the analytics though and look at that older content and see, you know, um any content that's at about eight months old, you know, how many page views per month is it getting uh if it's doing over a hundred for your new your oldest content on your site, especially because it was the first content on your site, I'd say that piece of content is doing pretty well. Um, again, our internal metric for what's good is I want to see every article, um, I like to see most articles doing 500 page views per month. Um, we like to average closer to a thousand, but it most articles don't do a thousand. The reason we get the thousand average is because we have some pieces of content that do way more. And usually those pieces of content are ranking for multiple different search queries. And so, um, that's usually going to come with a bit more time and as more of that content ranks. So, anyway, if you're if you're at above above a hundred, um, on several of articles that are about eight months old, I' I'd feel pretty good about where you're going. Um, and I would start learning from that, the content that's doing better, like why did it do better? Uh, and and see what you can learn from there. Um, all right. I'm going to take a couple more. I can never like end these things because I never like want to cut you guys off. Um, let's see. Um, autism some assembly required says, "I'd love for you to do some videos on how you use Google Analytics and console." Um, yeah, I think I would like to do more of that. Now, um, if those of you who don't know about it, we do have a channel now called Income School Tutorials. Um, it started out as kind of a WordPressbased uh, YouTube channel and um, now we're using that more to show more of kind of the the how-to and so I would I would like to make some of those kind of videos. They'll probably end up on that channel. So, um, if you're interested in some of that how-to content, make sure you go check that one out. Is buying an expired domain for a new site worth it? Um, it's not something I usually think about or worry that much about. uh if I if I go looking specifically for expired domains, I'm going to feel more restricted on what the domain is. Um and without really knowing the history of the domain, um it can be a little bit of a um a gamble as to whether or not it's going to really benefit you or not. Um it can give you as a a nice little benefit um at least in the beginning. Google's smart. The search engines are smart. um they're going to rank your content, but what it might do is get you seen faster. Um you know, maybe get some points for authority in the very beginning, but eventually the site's going to level out to where it should be anyway. And so for me, it's more important to me to have a domain name that I like that I feel like um has kind of a a brandable name. Um I I don't worry about having like exact match domain names. not really an important thing anymore. But, uh, I do try to find a a domain that fits the niche, but is catchy enough that if I ever wanted to build it into a more authoritative site, build a brand around it, YouTube channel, um, or sell it to someone who wants to do that, it could be done. So, that's kind of more what I think about. Uh, Cindy says, "Mon month seven traffic 600 page views per month. Uh, ET EPMV first three days after setup shows 250. Is that normal?" Yes, it's normal to see a pretty low EPMV at the very beginning. There's a lot of testing. There's um a lot going on at the very beginning. Now, um something else depending upon sort of, you know, how how you did with the Zoic starting up, um you may find that uh maybe you haven't set up as many ad placements or all the right ad placements that you should have. And so, um, I would definitely take a look at your ad placements and just make sure that you've got plenty of them on there. When with ISOIC, when you put in an ad placement somewhere, it doesn't mean they're always going to show an ad there. And so, you actually end up putting in more placements than you would actually want ads in the content typically. Um, and so that's something that I think people miss. But, ISOIC has their um their course that they have for new people that sign up. Um, I would make sure that you uh have watched through that content and just get the ad placements part really really down. Um, but other than that, yes, it's actually very normal uh to have a low EPMV in the very beginning. Um, Nate Grund, you just asked, "What's my other channel called?" It's just income school tutorials. We also, um, have income school vlogs that doesn't have much on it yet. Um Jim did a house tour that's kind of fun, but we're going to start using that too to show some more of kind of the fun things, the behind the scenes things, stuff we're working on. Um again, our goal here, I mentioned earlier that on YouTube, if you make content that's not applicable to most of your audience, it doesn't do very well and it can kind of slow down the momentum of your channel. And so, um, uh, what we're doing and a lot of other YouTubers are doing is when we do have some of that kind of content we want to put out there, um, you just make a separate channel and you link out to it. So, that's what those are. There you go. Um, and so many good questions, guys. Um, unique Palmer is how to draw a good niche because Google shows YouTube videos on almost uh, basically the whole page for this. Think about that. Um, why would that be? If I'm looking for how to draw, uh, it's a highly visual topic. And so, reading an article about drawing things is is going to be tough. Now, um, you know, if I'm looking for how to draw a dragon, um, I'm probably going to want to watch a video. Uh, it might be nice for somebody that's a YouTuber to have a supplemental article that goes with it so that I can refer back to it. Um, it would also be nice to have, uh, you know, information on a website just about materials that I should be using, what kind of paper to buy. There's not a ton of that, but there's there's enough in drawing. Um, it'd be nice to have that, right? But I think the YouTube channel to go with it is key, and I think that's the actually the primary channel. Um, rather than the blog being sort of the primary, the blog is more supplement um, to that. And so if I were doing how to draw, that's the direction I would go. I would create a YouTube channel, not a blog. Okay. Um, it's hard to it's it's always hard um to to pick a last question. Uh, when are you going to start YouTube school? There you go. There's a good one. Um, actually, if you don't know about it, um, there's a YouTube channel called Channelmakers. Channelmakers is run by Nate. Nate is part of our team. Nate um I we work together. So he's got an awesome YouTube channel. I watch it to learn how to get better at YouTube. Um frankly, he's just figuring stuff out now. Um a lot of what was started in there and really what we have in Project 24 or had in the beginning was based upon mine and Jim's experience. Obviously, we've been doing YouTube for a long time. Um built a few channels including this one. Um, and so that was kind of the basis for it, but Nate then took all of that and has just built on it so much. Um, and learning so many cool things. So that's a YouTube channel. And then in Project 24, we do have the blogging course, which is kind of um the the main it it's it replaced the 60 steps. It's not so much 60 steps anymore. It's just like a full um just like a a associates degree in blogging. Um, but we also have the YouTube course and that YouTube course is about to get um a major major upgrade um in the sense that we're taking what we have and building an awesome system around it. Uh so that's coming out hopefully in the next few months. Uh but uh anyway, hard at work on that, working closely with Nate. He's he's the primary driver behind it. So there you go. We have YouTube school. Um, can you remove Google Fonts in Okabato? Yes, it will just stick with the default font. Um, if you have a different font plugin that you like, uh, that you like better than Google Fonts, um, it will probably work. If it doesn't, um, you could just message our support. Um, reach out to us and we'll, uh, in fact, in the Aquabato support area, if you're a member of Aabato, you can get to a place where you can submit bugs and stuff. Let us know, um, if it's not working for you. All right, I got a super chat here from Cooper Time. I'm having a hard time finding a poll plugin that works with Aabato. Any suggestions? Um, I'm curious which ones you've tried, but uh I don't have a specific one that I've tested out specifically in Aabato. So, you ask that question, I will find a good one for you. So, there you go. Um, Cooper time. I will I will find that. I will find uh a good plugin that works. Um again, I'm curious which ones you've tried. It may just be that um we just need to make one more like take a good one and make it more compatible with Okabato, which is something we could absolutely do. All right. Um I think we're going to end it on that one. Uh I could just go on and on and on here. I just love talking to you guys. Um, YouTube lives are going to become um a a much more uh common thing on this channel. And yes, genocide, uh, I will um, in the Aqua. So, if you're an Aquabato user and you go to income school, um, there's in the menu, you can click on Aquabato and there's a whole support area. Um, maybe what I could do is, uh, have an article there. There's a um a knowledge base which basically you type in questions and it pulls up short articles um to solve your problem. I could potentially do one um for um maybe plugins and things that we recommend specifically that work well with Aquabato. Um I think that would be a great resource to add. I don't know how quickly I'll get that done, but I think that would be a good thing to add. Um so I will do that. Uh but yeah, so there you go. Um YouTube lives are going to become a much more common thing on this channel. Um, probably going to do at least a couple every single month uh going forward just because I want to interact with you guys all the time. This is a lot of fun. So, uh, but I'm going to call it for today. Thanks everybody for joining me. Um, and we'll see you guys next time.