[00:02] they think the money is. >> Wow, that's >> Right? You know this. Well, I know so many people 6 months ago, they're the real estate guy. 7 years ago, they're the funnels guy. 13 years ago, they're [00:16] the affiliate guy. Like, you know, then they're the cannabis guy, then the wellness [music] guy, then the [ __ ] collectibles guy. They're just wasting. So, what do you know, whether that's sports, sci-fi, cooking, travel, [00:29] sports, sci-fi, cooking, travel, science, and or what do you love? Whether it's all those things. Now, if God forbid, which means God willing, God forbid, which means God willing, you're both knowledgeable and passionate [00:41] show you where you can win as a content creator. If you like really know Boston sports and really love it, you will wake up every day for 3 years making a podcast no one's listening to >> My God, yes. [00:55] listening right now, whether it's about bowling or fishing, how to be an accountant, or how to be a stay-at-home dad. Everyone here has the potential, if they lock into they like it or they know it. Expert-ish. I don't mean expert, [01:09] you're not the grand [music] poobah, just be who you are. Expert-ish or just be who you are. Expert-ish or passionate.