---
title: 'The Secret to Making Content Online: Do What You Love'
source: 'https://youtube.com/watch?v=63BGmFSdATA'
video_id: '63BGmFSdATA'
date: 2026-07-29
duration_sec: 74
---

# The Secret to Making Content Online: Do What You Love

> Source: [The Secret to Making Content Online: Do What You Love](https://youtube.com/watch?v=63BGmFSdATA)

## Summary

The video discusses the common mistake of chasing trends in content creation and advises creators to instead focus on what they know and love. The speaker emphasizes that being 'expert-ish' or passionate is sufficient to build an audience over time.

### Key Points

- **Chasing Trends** [00:02] — People jump between trends (real estate, funnels, affiliate, cannabis, wellness, collectibles) wasting their potential.
- **Knowledge and Passion** [00:29] — Success comes from combining what you know (e.g., sports, sci-fi, cooking) with what you love.
- **Content Creator's Path** [00:41] — If you are both knowledgeable and passionate, you will wake up every day for years making content even if no one listens.
- **Potential for Everyone** [00:55] — Anyone has potential if they lock into what they like or know, regardless of topic (bowling, fishing, accounting, stay-at-home dad).
- **Expert-ish** [01:09] — You don't need to be a grand expert; just be 'expert-ish' or passionate. Be who you are.

### Conclusion

The key takeaway is to stop trend-hopping and commit to a niche that genuinely interests you, as persistence and authenticity will eventually attract an audience.

## Transcript

they think the money is. >> Wow, that's >> Right? You know this. Well, I know so many people 6 months ago, they're the real estate guy. 7 years ago, they're the funnels guy. 13 years ago, they're
the affiliate guy. Like, you know, then they're the cannabis guy, then the wellness [music] guy, then the [ __ ] collectibles guy. They're just wasting. So, what do you know, whether that's sports, sci-fi, cooking, travel,
sports, sci-fi, cooking, travel, science, and or what do you love? Whether it's all those things. Now, if God forbid, which means God willing, God forbid, which means God willing, you're both knowledgeable and passionate
show you where you can win as a content creator. If you like really know Boston sports and really love it, you will wake up every day for 3 years making a podcast no one's listening to >> My God, yes.
listening right now, whether it's about bowling or fishing, how to be an accountant, or how to be a stay-at-home dad. Everyone here has the potential, if they lock into they like it or they know it. Expert-ish. I don't mean expert,
you're not the grand [music] poobah, just be who you are. Expert-ish or just be who you are. Expert-ish or passionate.