at income school we had our own WordPress theme developed with two purposes the first one we wanted to make it very quick and easy to set up the second purpose is we wanted to make sure that all of the pages on the website would load as quickly as possible and you can see here with some of our own websites how nice they can look right out of the box however there are times where we want to build a website for a brand and we want something that's going to be very unique much more custom today I'm using this WordPress theme a lot this is called Cadence but you can see just how much more custom it looks how much nicer it looks than something much more basic a much more basic blog like cook for folks but sometimes when you want something that's going to be very custom it's nice to have a WordPress theme that's really made for that the difference is you're usually going to pay a lot more for that including with cadence for my latest recommendations on WordPress themes and other blogging tools go check out income school.com tools