---
title: 'Twitch Paid & Sponsored Streamers Must Use This Tool Starting Soon!'
source: 'https://youtube.com/watch?v=_LR2NFRFoZI'
video_id: '_LR2NFRFoZI'
date: 2026-07-17
duration_sec: 220
channel: 'Wild4Games'
---

# Twitch Paid & Sponsored Streamers Must Use This Tool Starting Soon!

> Source: [Twitch Paid & Sponsored Streamers Must Use This Tool Starting Soon!](https://youtube.com/watch?v=_LR2NFRFoZI)

## Summary

Starting July 1, 2023, Twitch streamers must label any content produced during brand or sponsorship collaborations as branded content. This video explains what qualifies as branded content, the nuances of existing brand relationships, and how to easily disclose paid promotions to stay compliant and avoid strikes.

### Key Points

- **New Branded Content Rules** [00:00] — From July 1, 2023, any content produced while working with a brand or sponsorship must be labeled as branded content.
- **Nuances for Existing Relationships** [00:41] — Long-standing brand relationships allow certain displays without disclosure: offline page panels promoting a brand, merchandise in camera view not actively discussed, affiliate links shared in response to community questions, and mentioning a sponsor in passing without active promotion.
- **Two Steps Before Streaming** [01:49] — First, ensure the brand falls within Twitch's community guidelines. Second, disclose the paid promotion before going live using Twitch's built-in toggle in the dashboard.
- **Easy Disclosure Tool** [02:19] — In the Twitch dashboard under 'Edit Stream,' there is a button to indicate you're working with a brand. When active, a notification appears in the top corner of the stream, similar to YouTube or commercial disclosures.
- **Compliance Deadline** [03:05] — Disclosure becomes mandatory on July 1, 2023. Streamers should get into the habit now to protect themselves and avoid strikes.

### Conclusion

Twitch streamers must start using the built-in disclosure tool for branded content by July 1, 2023, to comply with new rules. Understanding the nuances of what requires disclosure helps maintain long-term brand relationships while staying safe.

## Transcript

if you're a streamer on Twitch that wants to make  more money which means you're gonna start reaching   out to Brands and sponsorships starting July 1st  2023 any content you produce while you're working   with a brand or sponsorship needs to be labeled  as branded content lucky for you I'm going to show  
you exactly what qualifies for Branded content the  small nuances and how easy it is to divulge this   information so that way you're safe on Twitch here  we go what is up all you awesome twitch streamers  
while I'm here making them bigger and better  with everything twitch and when it comes to   branded content and paid promotions that's the New  World Order you're gonna see that everywhere and   starting July 1st 2023 twitch is going to enforce  it when it comes to what is branded content and  
what is not branded content I already did a video  on that and you can check that out in the top   right corner or in the video description however  there are nuances when it comes to products and   sponsorships because a lot of streamers out  there have long lasting relationships with  
certain brands and services and it makes it okay  to show those things off to an extent and those   things that kind of Slide by Under The Radar  are the fact that if you have an offline page  
that has panels promoting a brand or sponsorship  that's allowed you have merchandise memorabilia   or products in your camera view but are not being  paid to actively discuss or to promote them that  
is allowed hence the strategically placed Elgato  boxes and products that I have around here that's   perfectly fine you or your mods share affiliate  links in response to questions from the community   that is perfectly fine you mention a sponsor in  passing but are not actively promoting the product  
or service in exchange for payment once again that  is perfectly fine so those are the little nuances   when it comes to branded content along with that  other video that I've mentioned beforehand once  
you know that you're going to work with a brand  you have to do two things before you actually   start streaming on Twitch to protect you as well  as the other parties in your community and that   is making sure that that brand Falls within the  community guidelines and policies of twitch and  
which goes over entirely once you know that the  brand is okay to start streaming on Twitch for   a paid promotion or sponsorship or whatever  it is next you need to disclose that before  
you hit that go live button and twitch makes this  extremely easy in fact when you go to your Twitch   dashboard there and you go to the edit stream  almost the last option there is basically clicking  
on a button that shows that you're working with  a brand and you're disclosing the information so   when you start streaming and somebody goes into  your stream one of those boxes that you've always   seen on a YouTube video or even a commercial will  pop up in the top Corner saying that if you have  
a paid promotion or you're being sponsored yeah  kind of like that right there makes it nice and   simple this way it protects you protects the brand  protects twitch protects your community and best   of all hey you start making money disclosing your  streams are going to be a must like I said on July  
1st 2023 so make sure you get into the habit of  doing this with the brands that you're working   with so you're protected and don't get any strikes  on yourself now when it comes to reaching out and   working with Brands and more importantly start  making some money while you're live streaming on  
Twitch hey I've got a video that's going to  be perfect for that that I'm working on for   you so you know what you need to do smash that  subscribe button leave me a comment down below   and what you want to see in that video and I will  see you in the next one but until then make sure  
you check out the videos over to my side and as  always love you all take care and of course Peace