[00:02] real. She is part of a wave of AI influencers that are posting photos with celebrities, posting videos that sell products, and building real followings on Instagram and Tik Tok. AI influencers, are you in or out? [00:14] >> I'm out. I understand that in the brands have and and studios have created IP like Mickey Mouse where it's like, here's a character and it can live forever. But none of these characters, [00:28] even as they've evolved, look exactly like humans. Even I didn't know she >> And a lot of people in the comments don't know they're not real. And I agree, that's the problem. Characters on social media, I'm fine. Like Lil [00:40] doesn't look real. And people are in on it. And I think that's okay. Although, I the New York Times, she makes over 70 grand on an Instagram post. >> An example of where I'm out. Logan Reed515 on Tik Tok. You have no idea [00:56] the comments don't know that he's not real. And the whole reason this page is made is so that he can sell peptides to people. The lines of reality and truth are getting blurred in a way that this specific medium, we need to create guard [01:10] rails and guidelines around this because we have gotten used to this medium being somebody real talking to you. I think what we need though if we're going to actually solve this problem is the ability to know if these people are real [01:23] or not. So Google in their images has something called synth ID. It's like a digital watermark. So it's in there. I think what we need now is all of these platforms to recognize a universal digital watermark and to tell us if [01:36] something was made using AI. Now I know that's complicated, but I think that's >> People will get around that, but I think as like a general policy, that's the right move. AI influencers, are you in or out?