---
title: 'Ai influencers: In or out?'
source: 'https://youtube.com/watch?v=smNv-j_2iyQ'
video_id: 'smNv-j_2iyQ'
date: 2026-07-28
duration_sec: 108
---

# Ai influencers: In or out?

> Source: [Ai influencers: In or out?](https://youtube.com/watch?v=smNv-j_2iyQ)

## Summary

This video debates the rise of AI influencers on social media, highlighting concerns about deception and the blurring of reality. It discusses the need for digital watermarks and guidelines to distinguish AI-generated content from real people.

### Key Points

- **AI Influencers Defined** [00:02] — AI influencers are virtual characters that post photos with celebrities, sell products, and build followings on Instagram and TikTok.
- **Objection to AI Influencers** [00:14] — One speaker is 'out' on AI influencers because they look too human, unlike established IP like Mickey Mouse, causing confusion about authenticity.
- **The Deception Problem** [00:28] — Many commenters do not realize AI influencers are not real, which is problematic. The New York Times reported one AI influencer makes over $70,000 per Instagram post.
- **Example of Logan Reed515** [00:56] — Logan Reed515 is an AI influencer on TikTok whose comments show people don't know he's fake; his page exists to sell peptides.
- **Need for Guardrails** [01:10] — The speaker calls for guidelines and a universal digital watermark to inform users when content is AI-generated, referencing Google's Synth ID.
- **Feasibility of Watermarks** [01:36] — Although people may bypass watermarks, implementing a general policy for digital watermarks on platforms is considered the right move.

### Conclusion

The video concludes that while AI influencers can be profitable, their deceptive nature requires universal digital watermarking and platform guidelines to protect audience trust.

## Transcript

real. She is part of a wave of AI influencers that are posting photos with celebrities, posting videos that sell products, and building real followings on Instagram and Tik Tok. AI influencers, are you in or out?
>> I'm out. I understand that in the brands have and and studios have created IP like Mickey Mouse where it's like, here's a character and it can live forever. But none of these characters,
even as they've evolved, look exactly like humans. Even I didn't know she >> And a lot of people in the comments don't know they're not real. And I agree, that's the problem. Characters on social media, I'm fine. Like Lil
doesn't look real. And people are in on it. And I think that's okay. Although, I the New York Times, she makes over 70 grand on an Instagram post. >> An example of where I'm out. Logan Reed515 on Tik Tok. You have no idea
the comments don't know that he's not real. And the whole reason this page is made is so that he can sell peptides to people. The lines of reality and truth are getting blurred in a way that this specific medium, we need to create guard
rails and guidelines around this because we have gotten used to this medium being somebody real talking to you. I think what we need though if we're going to actually solve this problem is the ability to know if these people are real
or not. So Google in their images has something called synth ID. It's like a digital watermark. So it's in there. I think what we need now is all of these platforms to recognize a universal digital watermark and to tell us if
something was made using AI. Now I know that's complicated, but I think that's >> People will get around that, but I think as like a general policy, that's the right move. AI influencers, are you in or out?