[00:02] YouTube, chances are your videos aren't getting views.  And often the problem is not the video itself, but the lack of data. Even YouTube's super-powerful algorithm may not understand who to show your video to, especially on small and new channels.  In
[00:15] this video, I want to show you a new optimization trick that I use in all my videos.  As a result, instead of spending a year finding the right audience, videos to in just 3 months.  And what is the result?  My name is Stas Maar, and in the
[00:28] have optimized over 2,000 videos on YouTube.  And believe me, I definitely know how to do it right.  In general, why do we need SEO? So that this post doesn't spark a lot of debate about whether it's necessary or whether we can just leave it blank?
[00:42] Optimization is really practically unnecessary and unimportant for authors who have old channels with a large viewing history. viewing history.
[00:56] more than a million pieces of data about their target audience profiles from creators who had accumulated more than a million views on their old channels.  Therefore, they do not need optimization hints on who to show the next video to.  And don't forget that such channels already have a loyal following of established viewers who watch them
[01:09] by suggesting to the algorithm who else might watch, to whom else the don't have a pressing need to find new channel, you can leave the description and tags fields completely blank.
[01:23] Well, just add advertising information in the description .  Optimization for such channels is simple.  You can simply upload a video, name it, attach a cover, and hit the road.  But the situation is completely different with small or
[01:35] new channels.  There, if you leave the fields blank, YouTube will have a worse understanding of who to show your video to.  he will make more mistakes, he will more often bring in the wrong audience.  And if you
[01:47] add a lot of SEO optimization to a small channel, then the views will most likely be targeted, and the number of views will increase significantly.  And I want to get ahead of such a smart machine that it can even read the context within a video
[02:01] from the video itself.  And the problem is that he does this, but he doesn’t have enough viewer.  Just think for yourself how difficult it is to find the right appropriate for him today, yes, that is, relevant.  He needs to be
[02:16] ready to open it now and not miss it. He needs to have similar interests.   It needs to fit various parameters: gender, age, whatever. And combining all of this at once and delivering the video only to those who are ready to watch
[02:31] now is not an easy task.  Yes, it is possible to find a few such viewers, but we are talking about thousands, hundreds of thousands of such people.  And it doesn’t matter how smart the algorithms are, it’s important to give them as many hints as possible.  That's why it's important
[02:44] collect accurate data about your viewers.  And it's also important to release a lot of videos, because each new video is a new opportunity to collect data about the viewer.  That's why in the last video I told you how to blow up your channels
[02:57] using a new method called: Simple Hundred.  Before you begin optimization, you need to identify keywords for both the entire channel and a specific video.  These are the keywords.  For example, in the title of Vlad Grant's "replacing a
[03:10] manual transmission with a Japanese automatic transmission," it is necessary to highlight several important keys.  Replacing manual transmission with automatic transmission in Vlad Grant, replacing automatic transmission with manual transmission in Vlad Grant, replacing gearboxes.  And everything in this spirit.  It is important
[03:24] to select approximately 12 keywords that will be ideal for this video and the channel itself.  For example, the channel is ideal for replacing gearboxes or replacing a CVT with an automatic transmission.  This is a keyword that applies to the
[03:36] channel itself, not to a specific video.  Once you've finished selecting the keys, you'll want to place them in ten different locations.  That's why today's trick is called ten-point optimization. And the beauty of this trick is that your
[03:48] video may lose out in content quality to your competitor's.  It may be less clickable and less dynamic inside. But with proper optimization, if your competitor hasn't done it, you will rank several
[04:00] lines higher in search results than them.  And if you think that these few lines in the position above will not give you much effect, then you are deeply mistaken.  Entrepreneurs will understand me like no one else.  When we buy advertising on Yandex or
[04:13] promote an ad on Avito, we're by simply filling in some optimization data, you
[04:26] you will receive traffic from targeted viewers who have already come to warm up, so that they can then simply go and buy your products and services.  And before we say that it is important to be able to and understand how all this is configured.  Well, it is not at all
[04:40] can outsource optimization to professionals, like us.  Our team will take on all these tasks and any other tasks to us, from the script to the production of the video itself.  To contact
[04:57] me, just write to me using the contacts in the description.  And the first point is in the settings of the channel itself.  We go to this section, select a channel and in this column we indicate the tags of the channel itself. These tags should convey the essence of your
[05:10] basically want to do with this channel. If you're in the gearbox business, here we'll cover gearbox replacement, CVT-to-automatic transmission replacement , CVT-to-automatic transmission replacement, and anything else related to your niche.  And
[05:23] if at first it seems that this is not such an important parameter, then you are mistaken. It's easier for YouTube to understand what your channel is all about so it can show it to similar viewers at the start.  So we fill this out on the first day
[05:35] The second point where we will use keywords is the title itself.  And here we don’t have much freedom with symbols, so it’s very important to choose a specific keyword that has the highest search volume.  You can check this
[05:49] using the IQ view extension.  Just open it, find the tag inspector and enter your keywords one by one. Find the one that will be in the highest demand, have the highest search volume, and at the same time have
[06:02] combination to use such a keyword in the title.  And sometimes you can even use Yandex Wordstat, write your keywords there and check volume.  Because if viewers have this
[06:15] such queries in Yandex, then most likely they will do the same on YouTube. real-life example of where ideal optimization has been achieved.  And we used keyword that is in demand among viewers.  Replacing manual transmission with automatic transmission, Japanese
[06:33] Vlad Granta.  That's it, all these keywords, they intersect one way or another.  We just shoved them in .  It's perfect when that happens.  Well, what do we do next, based on the title Emotional trigger.  A perfect combination.  I talked about how to come up with such
[06:47] previous video.  That's all about the headlines.  And the third point of optimization. You won't believe it, this is the cover.  Yes, it's no secret that YouTube can read previews. It recognizes objects and words that you place there.  If we put
[07:00] YouTube understands that it is a Lada Granta.   We have it good sign and will be doubly effective if you use on selected in advance from that list of keywords.  But be sure to check
[07:14] that this phrase will attract the attention of the audience.  Sometimes you don't have to one keyword.  Well, and then make a For example, I replaced the gearbox and regretted it.   It will also rank well.  And in
[07:27] some cases, when you've found a great keyword with low competition and high search volume, I recommend writing it on the cover page.  And it doesn’t matter that exactly in your title.  Yes, these repetitions go against my
[07:39] recommendations, but in this case it will work to your advantage when it comes to ranking your video.  The fourth point of optimization is the file name of your video.  Yes, it's a most part I'm sure it does n't affect anything, but it's better to have it
[07:54] than not to have it.  Because when there is a fight for every item in the search next point of optimization is the video description.  Here it is important to include the main keywords in the first two sentences .  If you can't
[08:08] figure it out yourself, it's good to do this work in GPT chat.  Just insert your description into the to shorten and use keywords in the first two sentences.  That's it, repon because the algorithm reads the first few sentences of your description
[08:22] use there.  Another point of optimization is hashtags.  Use it at the end of your description up to three or five of these hashtags.  Up to three hashtags will be displayed under your title and will be clickable.  The rest will
[08:36] Use only hashtags that are relevant to the topic of your video or channel.  And do n't forget that spaces are not allowed in hashtags .  Everything is written so smoothly.   The within the video itself.  It's crucial
[08:49] to think through the introduction and, in general, the context of the entire video so that the key phrases you've selected are heard as often as possible throughout the entire video.  But most of them, at least the two most important key phrases, were in the
[09:02] introductory part.  And even more importantly, it should be in the first two sentences.  This is everything, including what you say in your videos.  This is why many large channels don't bother with any optimization, because YouTube already knows who to show based on their
[09:15] within the videos. All the information is already collected there, that’s of optimization is the tag field.  That popular part, because of which and on indeed important to fill out this field, but the whole point of filling it out is
[09:31] predict the result when you include keywords here.  This gives you how you will specifically be in the search, what place you will be in.  To do this, you install the same IQ extension, the free version, and
[09:46] it will show you where you will be for which query using a hashtag .  These hashtags 1 1 mean that if a person types this phrase into YouTube search, your video will be the first one to appear, which means that
[09:59] you will get a huge amount of views from the search.  I recommend putting all the selected keywords into this field and watching how YouTube digests them. tags will hardly rank. You won't get hashtags like that there, no matter what
[10:12] you try.  They are actually assigned only when the channel and video viewing history appears.  That is, if you published a video, it sat there, got some views, and perhaps the first tag will appear.  When YouTube has enough
[10:24] who skimmed through it, all this information, it collects it and starts same video, with the same tags, may not show up in search results at all, or may later appear at the top of the search results .  Your task is to
[10:38] include here those search queries that will later bring you suitable viewers. 's why most of its views come from searches.  And you see how many recommend using several tags that are general to the topic of your channel.  Well, something
[10:51] like RM-service, there is Mm-service in a different language, automatic transmission replacement, gearbox replacement up to five such tags.  The rest should be specific to the topic of your there are always tags that say STM or STM YouTube producer,
[11:06] using this search query on YouTube.  And, by the way, you’re wrong to think that no one will write like that in YouTube search.  Until you're popular, yes, it won't be, but the more enter your first and last name, or the
[11:19] these search volume indicators are growing.  So these tags are required.   The your eyes.  It's in the subtitles column.  We go there and pay attention to how your subtitles are made .  It is very important that if they are
[11:34] suddenly distorted, you correct them manually, at least in the first few sentences, and check that the keywords in the subtitles are written correctly.  And now, to influence the algorithm even more, we're taking our
[11:47] Russian subtitle text and translating it into English and uploading a few more languages ​​here.  You can download it in English, Spanish, and that's attract new viewers, but to provide additional signals about what
[12:00] keywords you use in different languages ​​for YouTube.  This will make it easier for him you add multiple languages ​​to subtitles, the number of keys for YouTube simply increases.  Let them be in different languages.  And the last point
[12:14] of optimization is in the description, and that is time codes.  It is important that each chapter of your video contains some key query.  Ideally, you should name each chapter this way, so that in theory this phrase or title could be
[12:26] Be sure to let them sound like the title of the video.  That's how, friends, the algorithm analyzes everything.  The more keywords we stuff into a we will find the right viewer for our video.  I teach how to select great keywords
[12:40] and masterfully use them in your titles at my YouTube school. The recording will be at the link in the description, or you can write to me using the contacts that are there, in the description.  Well, following the technique of a crude salesman, just visit
[12:52] or the paid community, and find out from me the details of what you can you've subscribed, check out these two videos and learn more about YouTube to understand how to grow your channel. See you there.  Yeah.