[00:00] You need to have a sub hook. This is what most people miss. They think after the hook, they can just go and talk. They've been brainwashed to think that you should just yap on camera and then post it. Granted, it can work, but if you actually want close to 100%
[00:14] chance of success on social media over time, you need to be more structured and more intentional with the way you make content. So very easy thing to do. It's no extra work and it's going to get you literally like 10 to 100, even a thousand times more views because of what we're going to
[00:27] to do after this, you're going to put a sub hook at the start of each of your sections. Even better, you can do a sub hook for the long form video. And as you're recording, do another hook that kind of stands on its own. So the long form hook could be like,
[00:41] tip number one, this is the thing that 99% of people miss, but has the greatest impact on your success. Okay. So it opens a curiosity gap and it kind of re hooks people. So they're not just like, you know, going to leave in between sections because what people will actually do,
[00:53] you have these sections of your video that are kind of implicitly there already. Once they get to the end of one of the sections, they might feel like, wow, that was pretty good. I guess I can go do this now. I've gotten enough value. I don't know what's gonna come next.
[01:06] Like they might waste my time. I'm just gonna leave. But if you do a re-hook, it's like, damn, he just told me that I need to stay for the rest of this section now, because this is the one thing that everyone misses and it's really easy to do. I need to find out.
[01:18] Then you get to the next section, you do it again. You do it again, you do it again.