[0:00] Let me tell you something that nobody in
[0:01] this space wants to admit out loud. You
[0:03] do not need 100k subscribers or
[0:06] followers to get a sponsor. You don't
[0:07] even need 50k. You don't even need 20k.
[0:10] I got my first sponsorship deal when I
[0:12] had way less than that, and I'm going to
[0:14] tell you exactly how I did it because
[0:15] I'm really tired of watching small
[0:17] streamers sit around waiting for some
[0:20] magical follower number to unlock this
[0:22] sponsor door like it's an achievement or
[0:24] something. It's not. There's no level
[0:26] cap. There's no unlock condition. It's
[0:28] just you, your content, and whether or
[0:30] not you know where you're going. So,
[0:32] let's fix that.
[0:33] Poi poi, it's me, Aggie, the eapiest and
[0:36] most opinionated anti-idol squid girl in
[0:38] the sea. And today, we're talking about
[0:40] sponsorships, specifically how to
[0:42] actually get them when you're small,
[0:44] what brands are genuinely looking for,
[0:46] and the exact process that I used to
[0:48] pitch myself. Before anyone in the
[0:49] comments comes for me, also, yes, I do
[0:51] have real sponsorships. I'm with Gamer
[0:53] Supps, Waifu Wicks, Zephyr Arcade,
[0:55] Stormforge Technology, B-Planted. Use
[0:57] code suck egg at all of those, by the
[0:59] way. Get numbers, etc., etc., etc.
[1:01] I've done this multiple times at
[1:02] multiple follower accounts. So, when I
[1:04] tell you that this works, I'm not just
[1:06] pulling it out of thin air. I promise.
[1:08] But, a quick word from our sponsor
[1:09] before we dive in. Shoutout to our
[1:12] sponsor Gamer Supps because I will not
[1:14] stop talking about them. I will not shut
[1:15] up about them. Listen, I used to drink
[1:17] so much Monster that I'm pretty sure my
[1:19] blood type is just a mango loco, okay?
[1:22] That is not the life. Gamer Supps though
[1:24] said, "Uh what if we gave you that the
[1:26] same amount of energy, but didn't
[1:28] destroy your body?" Well, you did it.
[1:30] Huh? Huh? Zero sugar, zero crash, actual
[1:33] vitamins, and the flavors go absolutely
[1:36] insane. And my personal hack is to throw
[1:38] it in a SodaStream and carbonate it.
[1:40] It's amazing. Suddenly, you're fancy and
[1:43] caffeinated. Go figure. Use code suck
[1:46] egg at checkout for 10% off, too, and
[1:48] support the channel at the same time as
[1:49] getting hydrated. The link is in the
[1:51] description, or you can use the QR code
[1:53] right here. Go get it. The The thing we
[1:56] need to address is the way you're
[1:57] thinking about this, because I guarantee
[1:59] you that most of you have the wrong idea
[2:00] about what a sponsorship actually is. A
[2:03] sponsorship isn't a reward for progress.
[2:06] It's not something that you earn after
[2:08] hitting a milestone. It's a business
[2:10] transaction between two parties who both
[2:12] get something out of the situation.
[2:15] The brand gets exposure for whatever
[2:17] they're promoting, and you get money,
[2:20] the product, or both. That's it. That's
[2:22] the whole thing. So, when you're sitting
[2:24] there saying, "Oh, I could never get
[2:26] sponsored. Let's say a thousand
[2:28] followers." You're thinking about it
[2:30] like it's, like I said, a reward for
[2:32] progress. It's not something that you
[2:34] can gain just for hitting a milestone.
[2:36] It's a handshake, and you can offer a
[2:38] handshake at any size. Now, does size
[2:41] matter? Yes. To some brands, for some
[2:44] sponsorships, it does. Some companies
[2:46] have minimum follower requirements, and
[2:48] that is reality. But, a lot of brands,
[2:50] especially in the gaming, anime, and
[2:52] creator space, because it's such a
[2:54] self-run industry, care about engagement
[2:57] and audience fit, rather than raw
[2:59] numbers. They realize that small
[3:01] creators have donors and sponsors within
[3:05] their community that are willing to give
[3:08] towards these incentives. An account
[3:09] with 5,000 followers and an 11%
[3:12] engagement rate, let's say, is genuinely
[3:15] more valuable to certain sponsors than
[3:17] an account with over 100,000 followers
[3:19] and no engagement. I know that sounds
[3:21] insane, but it is true, and the proof is
[3:24] in the pudding. But, before you pitch to
[3:26] a single brand, you need to do a full
[3:28] audit of your socials, and I mean a
[3:30] full. Look at your pages the way a
[3:32] stranger would. Better yet, look at the
[3:34] way a marketing manager at a company
[3:36] would. Like you're at a job, and you are
[3:39] the person hiring yourself.
[3:41] Because here's what's happening on the
[3:42] other end. Someone at some brand, who's
[3:44] probably super overworked, has a million
[3:46] tabs open, works at a call center,
[3:48] whatever, is going to click your link
[3:50] and spend about 30 seconds on your page,
[3:52] and make a decision within that time.
[3:53] You need to make those 30 seconds count.
[3:56] Here's what they're looking for. One,
[3:58] professionalism. Does your page look
[4:00] like you take this seriously? Is your
[4:02] branding consistent? Does everything
[4:03] match? Your header, your profile
[4:05] picture, your pinned post, do they all
[4:07] feel like they came from the same person
[4:09] with the same identity, [music]
[4:10] motives, etc. And I'm talking about
[4:12] across platforms, too, not just one. So,
[4:15] if you're doing one type of content on
[4:17] one platform and one type of content on
[4:19] the other, there should be some way to
[4:20] bridge that gap. [music] If your Twitter
[4:22] header is from a million years ago and
[4:24] your profile picture is super blurry,
[4:25] and your pinned post is something sad
[4:27] about not having any viewers,
[4:29] we have a lot of work to do.
[4:31] Branding doesn't have to be expensive.
[4:33] Canva is a thing, MS Paint, uh Clip
[4:35] Studio, free templates are a thing, but
[4:38] it has to be cohesive at least. Pick
[4:40] your colors, pick your vibe, make it
[4:43] look intentional. Two, content quality,
[4:45] not necessarily quantity. They're not
[4:48] counting how many posts per se, but they
[4:51] are counting how consistent they are,
[4:53] and they are reading them. Is your
[4:54] content something that a brand would
[4:56] want their name next to? Do you take
[4:59] this seriously and actually post content
[5:01] on a consistent basis, so you have an
[5:03] audience for them to even promote to?
[5:06] Are you funny, educational,
[5:07] entertaining, or is it mostly vague
[5:10] tweeting and retweets? And three,
[5:13] the drama check. I'm going to be real
[5:14] with you and hold your hand because
[5:16] nobody else will. Sponsors are
[5:18] companies. We live in a society TM,
[5:21] okay? They have PR teams, they have
[5:23] brand guidelines, and they are going to
[5:26] act as if they are a corporate entity.
[5:29] When they partner with you, they are
[5:31] trusting their reputation to you. So, if
[5:34] your main branded Twitter is full of
[5:37] public call-outs, heavy personal
[5:39] venting, super politically charged
[5:43] stuff, or anything that could end up in
[5:45] some sort of drama video, that is a huge
[5:48] red flag to companies. Not because your
[5:50] feelings aren't valid, they are, but
[5:53] there's a time and a place and your
[5:55] professional page isn't it. Make an alt
[5:57] account, a private account, make a
[5:59] private Discord vent channel with your
[6:01] friends. Keep your main page as clean as
[6:03] you can for those sponsorship
[6:05] opportunities because they will look.
[6:07] Four, your links. Do you have a card or
[6:10] a Linktree? Is your email visible? Is it
[6:13] a professional email and not something
[6:15] random that doesn't make sense like
[6:17] xxcheesecake4294xx?
[6:22] Like, brands will reach out via email
[6:24] and if they can't find it, they will
[6:26] move on to the next person. It takes 2
[6:28] minutes to set up a business email and
[6:30] just put it in your bio. Just do it. And
[6:33] five, your media kit. This is the big
[6:35] one and we're going to talk about it
[6:36] more in a second, but do you have one?
[6:39] If the answer is no, then that's your
[6:41] homework after this video. Okie dokie,
[6:43] it's time to build your media kit.
[6:45] >> [laughter]
[6:46] >> Your media kit is basically your resume
[6:48] but for sponsorships. It's a one-page
[6:50] document or like a page on your card,
[6:52] which is what I do, that gives a brand
[6:55] everything they need to know about you
[6:56] at a glance. So, this is what normally
[6:57] goes in it. First, you want an about me
[7:00] section, two to three sentences, who you
[7:02] are, what you make, what your vibe is.
[7:04] Keep it punchy, this is your elevator
[7:06] pitch. Think of it that way. Mine is
[7:08] something like, "I'm Eggie, a Canadian
[7:10] YouTuber and a content creator focused
[7:12] on gaming, commentary, and helping other
[7:14] creators grow." I make unique but honest
[7:16] content across YouTube and Twitch with
[7:18] an engaged community of 18 to
[7:19] 35-year-olds. That's it. Short, clear,
[7:22] tells them exactly who I am and who
[7:23] watches me. Next, you're going to want
[7:25] your stats. List your follower counts
[7:27] across platforms, your average
[7:28] viewership, your total views, your
[7:31] engagement rate, and you should know
[7:33] these things. Go find and calculate them
[7:35] and if you don't know where to find
[7:36] them, just Google it, okay?
[7:38] Um, and be honest. Don't inflate your
[7:40] numbers. Rounding here and there to get
[7:42] to an even number is fine, but brands
[7:44] will check. And if you lie, that's the
[7:46] end of a relationship and potentially
[7:49] your reputation as well. You also want
[7:50] to put your content breakdown, so what
[7:52] you actually make. Gaming, commentary,
[7:55] educational content, IRL, list it out.
[7:57] This helps them figure it out if you are
[7:59] a good fit for whatever they're selling.
[8:02] Past partnerships are also important to
[8:03] list, too. So, if you have them, list
[8:06] them. If you don't, that's fine. Just
[8:08] leave the section out for now. You'll
[8:09] fill it in someday.
[8:10] >> [laughter]
[8:11] >> And your contact info. You just want to
[8:13] put your email mainly, that's it. Just
[8:15] make it nice and easy for them. You can
[8:16] make these media kits in Canva, Notion,
[8:19] or just put them on your card, whatever
[8:21] works for you. The format matters less
[8:22] than the content. Just make sure it
[8:24] matches your branding visually. So, now
[8:26] your page is clean, your media kit
[8:27] exists, and you have a professional
[8:29] email.
[8:30] Where the do we go from here?
[8:32] >> [laughter]
[8:33] >> Option one, Twitter.
[8:36] This is genuinely the best place to
[8:37] start. Um following brands in your niche
[8:40] is a great way to engage with their
[8:42] content authentically, um making
[8:45] comments and liking, bookmarking, etc. A
[8:48] lot of smaller brands are actively
[8:51] looking for creators to partner with,
[8:52] and they're watching who's engaging with
[8:54] their content and who's answering their
[8:57] calls to action on the posts that
[8:58] they're making because they do often put
[9:01] looking for creator posts out. Option
[9:03] two is affiliate portals. A lot of
[9:05] companies have their own affiliate or
[9:07] partner programs that you can just apply
[9:09] to. Uh Gamersupps has one. A lot of game
[9:12] peripheral companies have them as well.
[9:14] A lot of VTuber adjacent brands have
[9:16] them. Uh just Google brand name blah
[9:20] affiliate program and see what comes up.
[9:23] I'm sure you'll find something. Or you
[9:24] can also do uh creator program or
[9:28] uh partner program, etc. Basically, any
[9:30] variation of those. Option three, game
[9:33] publishers.
[9:34] >> [music]
[9:34] >> If you play games and you're a VTuber,
[9:36] so I'm assuming you do. Publishers like
[9:38] Bandai Namco, Capcom, and others have
[9:41] creator programs. You can get game keys,
[9:43] early access, and sometimes paid
[9:45] partnerships just by being in the little
[9:47] ecosystem that they've created. Option
[9:49] four, platforms like Lurkit. Lurkit
[9:52] connects creators with game developers
[9:54] who want coverage. There's a few of
[9:56] these platforms. Xsolla, I think is
[9:58] another one. You basically apply for a
[10:00] game key, make content for the game, and
[10:03] sometimes there's a paid component. It's
[10:05] really good for building your portfolio
[10:07] of brands that you've worked with, even
[10:09] if it's not necessarily like a huge
[10:11] brand deal. And option five, just cold
[10:15] DM.
[10:16] Yeah, just DM or email them. We're going
[10:18] to talk about how to in a second, but
[10:20] that's honestly how I got a lot of my
[10:22] partnerships. And this is the part that
[10:24] everyone is afraid of, and I do not
[10:26] understand why, because the worst they
[10:28] could say is no. And no is not the end
[10:31] of the world. You can just apply later.
[10:33] I applied to GamerSupps for like 3 years
[10:35] before I got in. 3 years.
[10:38] >> [laughter]
[10:39] >> And now they're my main sponsor, and
[10:41] it's amazing. They're my favorite. I
[10:42] love them.
[10:44] No just might mean not yet in some
[10:46] situations.
[10:47] Here's how I structure my pitch email.
[10:49] Paragraph one, you want an introduction.
[10:52] Who you are, where you're from, what you
[10:54] make. Keep it to three sentences max.
[10:57] They don't need your whole life story in
[10:59] the first paragraph, just the TLDR.
[11:01] >> [laughter]
[11:02] >> Hi, my name is Eggie, and I'm a Canadian
[11:03] Vtuber and content creator focused on
[11:05] gaming, commentary on Twitch and
[11:07] YouTube. I create comedic but
[11:09] educational content for an audience of
[11:11] 18 to 35-year-olds who are passionate
[11:13] about gaming, anime, and content
[11:15] creation. Done.
[11:17] Paragraph two, why them specifically?
[11:20] This is the part that most people skip,
[11:22] but this is the most important part.
[11:24] People love talking about themselves,
[11:25] and so do companies. Do not send some
[11:27] generic copy-paste pitch, okay? Brands
[11:30] can tell. Instead, tell them why their
[11:33] product or service makes sense for your
[11:36] audience. If you're pitching an energy
[11:38] drink company, for example, talk about
[11:40] your streaming schedule and how your
[11:42] audience is always asking about what you
[11:44] drink on stream and how you need energy
[11:46] drinks to survive.
[11:48] If you're pitching a PC company, talk
[11:49] about the games you play and how
[11:51] tech-savvy your community is and how
[11:53] much they would love a PC if you.
[11:54] Personal experience with the product is
[11:57] gold in this section. If you actually
[11:59] use it, say so. Tell them a specific
[12:02] story about something that you enjoyed
[12:04] about it or something that you like
[12:06] about it. It shows that you're not just
[12:08] chasing a check. You actually believe in
[12:10] their message and what they're trying to
[12:11] make happen. Paragraph three, your stats
[12:14] summary.
[12:15] You want to put the highlights from your
[12:17] media kit here. Don't paste the whole
[12:19] thing. Just summarize the most
[12:21] impressive numbers. Total views across
[12:24] all platforms, engagement rate, average
[12:26] viewership counts, follower accounts
[12:28] across platforms, etc. Paragraph four,
[12:30] this is the ask. What are you actually
[12:33] proposing?
[12:34] A stream integration, a video, social
[12:37] media post, ongoing partnerships of some
[12:40] sort. Be specific. vague asks get vague
[12:43] responses or no response at all. And
[12:46] then you want to attach your media kit
[12:48] or link your card if it's attached to
[12:50] there. Make it very easy for them to
[12:52] find everything. The subject line is
[12:54] important, too. Don't just write
[12:55] partnership inquiry. Write something
[12:57] like partnership proposal and then put
[13:00] your name and maybe X their brand name,
[13:04] but your name is very important there.
[13:06] Professional, clear, and tells them
[13:08] exactly what it is and who it's from.
[13:09] And finally, the thing that nobody talks
[13:12] about for some reason, you should be
[13:14] vetting sponsors just as hard as they
[13:16] vet you.
[13:17] And I know that sounds wild when you
[13:18] feel like you're just a little guy and
[13:20] you're just excited that somebody gives
[13:21] a about your content, but listen to
[13:23] me. A bad sponsorship deal can genuinely
[13:26] damage your reputation with your
[13:28] audience. And your audience is the most
[13:29] valuable thing you have. Before you say
[13:31] yes to anyone, ask yourself, "Do I
[13:34] actually believe in this product?" If
[13:36] you wouldn't use it yourself, your
[13:37] audience will feel the same way. And if
[13:40] something goes wrong with the company,
[13:41] late shipments, bad customer service,
[13:43] controversy, etc., your name is going to
[13:45] be attached to that. Make sure you've
[13:47] researched the company. Google them,
[13:49] look for complaints, look for how
[13:50] they've treated other creators, and ask
[13:52] around in your circles. You can never be
[13:54] too careful nowadays. Make sure the
[13:56] contract makes sense as well. Make sure
[13:59] to read it, and I mean all of it, the
[14:01] fine print included.
[14:02] >> [gasps]
[14:02] >> If there's something that you don't
[14:03] understand, just ask. And if they don't
[14:05] let you ask questions, that's a huge red
[14:08] flag. Make sure the compensation is also
[14:10] fair. Know your worth. Product-only
[14:12] deals can be fine when you're just
[14:14] starting out, but when you grow, you
[14:16] should be moving towards paid
[14:18] partnerships only. Don't undersell
[14:20] yourself forever. You do have value. If
[14:22] something feels off, make sure you trust
[14:24] that feeling. There will always be
[14:26] another sponsor, and always be another
[14:29] open door, but you might not have
[14:30] another chance with your audience. So,
[14:32] don't it up.
[14:33] >> [laughter]
[14:34] >> Okay, so let's recap because I know
[14:35] there was a lot of stuff and your brain
[14:36] is probably a little bit cooked.
[14:38] >> [laughter]
[14:39] >> Number one, sponsorships are a business
[14:41] transaction, not a reward for progress.
[14:43] You can get them at any size. Two, audit
[14:46] your socials before you pitch to anyone.
[14:48] Clean page, consistent branding, and
[14:50] professional email. No drama. Three,
[14:52] build a media kit. It doesn't have to be
[14:54] fancy, it just has to exist. Four, find
[14:56] brands through Twitter, affiliate
[14:58] portals, publisher programs, and yes,
[15:00] just sending people cold DMs.
[15:03] Five, your pitch email needs a personal
[15:05] touch. Tell them why and why you
[15:08] specifically. Generic pitches usually
[15:10] get ignored. Six, vet your sponsors.
[15:14] Your audience trusts you. Don't burn
[15:16] that trust for a free product. And the
[15:18] most important thing I can tell you is
[15:20] just send the damn email. Apply to the
[15:22] program. The worst that they can say is
[15:24] no, and no might just mean not yet. I
[15:27] believe in you. Now go make that bag
[15:29] really pop.
[15:30] >> [laughter]
[15:31] >> And if this helped you, make sure you
[15:33] like, subscribe, and turn on
[15:34] notifications, all of those things. And
[15:37] if you end up landing a sponsorship
[15:39] because of this video, please tell me in
[15:41] the comments because I will be so happy,
[15:44] and it will genuinely make my entire
[15:46] week.
[15:47] I will see you guys in the next video.
[15:48] Bye-bye.
[15:50] >> [laughter]