---
title: 'Sponsors Want THIS, Not Big Numbers! | Creator Sponsorships 101'
source: 'https://youtube.com/watch?v=8ygKJFQPxF0'
video_id: '8ygKJFQPxF0'
date: 2026-06-28
duration_sec: 0
---

# Sponsors Want THIS, Not Big Numbers! | Creator Sponsorships 101

> Source: [Sponsors Want THIS, Not Big Numbers! | Creator Sponsorships 101](https://youtube.com/watch?v=8ygKJFQPxF0)

## Summary



## Transcript

Let me tell you something that nobody in
this space wants to admit out loud. You
do not need 100k subscribers or
followers to get a sponsor. You don't
even need 50k. You don't even need 20k.
I got my first sponsorship deal when I
had way less than that, and I'm going to
tell you exactly how I did it because
I'm really tired of watching small
streamers sit around waiting for some
magical follower number to unlock this
sponsor door like it's an achievement or
something. It's not. There's no level
cap. There's no unlock condition. It's
just you, your content, and whether or
not you know where you're going. So,
let's fix that.
Poi poi, it's me, Aggie, the eapiest and
most opinionated anti-idol squid girl in
the sea. And today, we're talking about
sponsorships, specifically how to
actually get them when you're small,
what brands are genuinely looking for,
and the exact process that I used to
pitch myself. Before anyone in the
comments comes for me, also, yes, I do
have real sponsorships. I'm with Gamer
Supps, Waifu Wicks, Zephyr Arcade,
Stormforge Technology, B-Planted. Use
code suck egg at all of those, by the
way. Get numbers, etc., etc., etc.
I've done this multiple times at
multiple follower accounts. So, when I
tell you that this works, I'm not just
pulling it out of thin air. I promise.
But, a quick word from our sponsor
before we dive in. Shoutout to our
sponsor Gamer Supps because I will not
stop talking about them. I will not shut
up about them. Listen, I used to drink
so much Monster that I'm pretty sure my
blood type is just a mango loco, okay?
That is not the life. Gamer Supps though
said, "Uh what if we gave you that the
same amount of energy, but didn't
destroy your body?" Well, you did it.
Huh? Huh? Zero sugar, zero crash, actual
vitamins, and the flavors go absolutely
insane. And my personal hack is to throw
it in a SodaStream and carbonate it.
It's amazing. Suddenly, you're fancy and
caffeinated. Go figure. Use code suck
egg at checkout for 10% off, too, and
support the channel at the same time as
getting hydrated. The link is in the
description, or you can use the QR code
right here. Go get it. The The thing we
need to address is the way you're
thinking about this, because I guarantee
you that most of you have the wrong idea
about what a sponsorship actually is. A
sponsorship isn't a reward for progress.
It's not something that you earn after
hitting a milestone. It's a business
transaction between two parties who both
get something out of the situation.
The brand gets exposure for whatever
they're promoting, and you get money,
the product, or both. That's it. That's
the whole thing. So, when you're sitting
there saying, "Oh, I could never get
sponsored. Let's say a thousand
followers." You're thinking about it
like it's, like I said, a reward for
progress. It's not something that you
can gain just for hitting a milestone.
It's a handshake, and you can offer a
handshake at any size. Now, does size
matter? Yes. To some brands, for some
sponsorships, it does. Some companies
have minimum follower requirements, and
that is reality. But, a lot of brands,
especially in the gaming, anime, and
creator space, because it's such a
self-run industry, care about engagement
and audience fit, rather than raw
numbers. They realize that small
creators have donors and sponsors within
their community that are willing to give
towards these incentives. An account
with 5,000 followers and an 11%
engagement rate, let's say, is genuinely
more valuable to certain sponsors than
an account with over 100,000 followers
and no engagement. I know that sounds
insane, but it is true, and the proof is
in the pudding. But, before you pitch to
a single brand, you need to do a full
audit of your socials, and I mean a
full. Look at your pages the way a
stranger would. Better yet, look at the
way a marketing manager at a company
would. Like you're at a job, and you are
the person hiring yourself.
Because here's what's happening on the
other end. Someone at some brand, who's
probably super overworked, has a million
tabs open, works at a call center,
whatever, is going to click your link
and spend about 30 seconds on your page,
and make a decision within that time.
You need to make those 30 seconds count.
Here's what they're looking for. One,
professionalism. Does your page look
like you take this seriously? Is your
branding consistent? Does everything
match? Your header, your profile
picture, your pinned post, do they all
feel like they came from the same person
with the same identity, [music]
motives, etc. And I'm talking about
across platforms, too, not just one. So,
if you're doing one type of content on
one platform and one type of content on
the other, there should be some way to
bridge that gap. [music] If your Twitter
header is from a million years ago and
your profile picture is super blurry,
and your pinned post is something sad
about not having any viewers,
we have a lot of work to do.
Branding doesn't have to be expensive.
Canva is a thing, MS Paint, uh Clip
Studio, free templates are a thing, but
it has to be cohesive at least. Pick
your colors, pick your vibe, make it
look intentional. Two, content quality,
not necessarily quantity. They're not
counting how many posts per se, but they
are counting how consistent they are,
and they are reading them. Is your
content something that a brand would
want their name next to? Do you take
this seriously and actually post content
on a consistent basis, so you have an
audience for them to even promote to?
Are you funny, educational,
entertaining, or is it mostly vague
tweeting and retweets? And three,
the drama check. I'm going to be real
with you and hold your hand because
nobody else will. Sponsors are
companies. We live in a society TM,
okay? They have PR teams, they have
brand guidelines, and they are going to
act as if they are a corporate entity.
When they partner with you, they are
trusting their reputation to you. So, if
your main branded Twitter is full of
public call-outs, heavy personal
venting, super politically charged
stuff, or anything that could end up in
some sort of drama video, that is a huge
red flag to companies. Not because your
feelings aren't valid, they are, but
there's a time and a place and your
professional page isn't it. Make an alt
account, a private account, make a
private Discord vent channel with your
friends. Keep your main page as clean as
you can for those sponsorship
opportunities because they will look.
Four, your links. Do you have a card or
a Linktree? Is your email visible? Is it
a professional email and not something
random that doesn't make sense like
xxcheesecake4294xx?
Like, brands will reach out via email
and if they can't find it, they will
move on to the next person. It takes 2
minutes to set up a business email and
just put it in your bio. Just do it. And
five, your media kit. This is the big
one and we're going to talk about it
more in a second, but do you have one?
If the answer is no, then that's your
homework after this video. Okie dokie,
it's time to build your media kit.
>> [laughter]
>> Your media kit is basically your resume
but for sponsorships. It's a one-page
document or like a page on your card,
which is what I do, that gives a brand
everything they need to know about you
at a glance. So, this is what normally
goes in it. First, you want an about me
section, two to three sentences, who you
are, what you make, what your vibe is.
Keep it punchy, this is your elevator
pitch. Think of it that way. Mine is
something like, "I'm Eggie, a Canadian
YouTuber and a content creator focused
on gaming, commentary, and helping other
creators grow." I make unique but honest
content across YouTube and Twitch with
an engaged community of 18 to
35-year-olds. That's it. Short, clear,
tells them exactly who I am and who
watches me. Next, you're going to want
your stats. List your follower counts
across platforms, your average
viewership, your total views, your
engagement rate, and you should know
these things. Go find and calculate them
and if you don't know where to find
them, just Google it, okay?
Um, and be honest. Don't inflate your
numbers. Rounding here and there to get
to an even number is fine, but brands
will check. And if you lie, that's the
end of a relationship and potentially
your reputation as well. You also want
to put your content breakdown, so what
you actually make. Gaming, commentary,
educational content, IRL, list it out.
This helps them figure it out if you are
a good fit for whatever they're selling.
Past partnerships are also important to
list, too. So, if you have them, list
them. If you don't, that's fine. Just
leave the section out for now. You'll
fill it in someday.
>> [laughter]
>> And your contact info. You just want to
put your email mainly, that's it. Just
make it nice and easy for them. You can
make these media kits in Canva, Notion,
or just put them on your card, whatever
works for you. The format matters less
than the content. Just make sure it
matches your branding visually. So, now
your page is clean, your media kit
exists, and you have a professional
email.
Where the do we go from here?
>> [laughter]
>> Option one, Twitter.
This is genuinely the best place to
start. Um following brands in your niche
is a great way to engage with their
content authentically, um making
comments and liking, bookmarking, etc. A
lot of smaller brands are actively
looking for creators to partner with,
and they're watching who's engaging with
their content and who's answering their
calls to action on the posts that
they're making because they do often put
looking for creator posts out. Option
two is affiliate portals. A lot of
companies have their own affiliate or
partner programs that you can just apply
to. Uh Gamersupps has one. A lot of game
peripheral companies have them as well.
A lot of VTuber adjacent brands have
them. Uh just Google brand name blah
affiliate program and see what comes up.
I'm sure you'll find something. Or you
can also do uh creator program or
uh partner program, etc. Basically, any
variation of those. Option three, game
publishers.
>> [music]
>> If you play games and you're a VTuber,
so I'm assuming you do. Publishers like
Bandai Namco, Capcom, and others have
creator programs. You can get game keys,
early access, and sometimes paid
partnerships just by being in the little
ecosystem that they've created. Option
four, platforms like Lurkit. Lurkit
connects creators with game developers
who want coverage. There's a few of
these platforms. Xsolla, I think is
another one. You basically apply for a
game key, make content for the game, and
sometimes there's a paid component. It's
really good for building your portfolio
of brands that you've worked with, even
if it's not necessarily like a huge
brand deal. And option five, just cold
DM.
Yeah, just DM or email them. We're going
to talk about how to in a second, but
that's honestly how I got a lot of my
partnerships. And this is the part that
everyone is afraid of, and I do not
understand why, because the worst they
could say is no. And no is not the end
of the world. You can just apply later.
I applied to GamerSupps for like 3 years
before I got in. 3 years.
>> [laughter]
>> And now they're my main sponsor, and
it's amazing. They're my favorite. I
love them.
No just might mean not yet in some
situations.
Here's how I structure my pitch email.
Paragraph one, you want an introduction.
Who you are, where you're from, what you
make. Keep it to three sentences max.
They don't need your whole life story in
the first paragraph, just the TLDR.
>> [laughter]
>> Hi, my name is Eggie, and I'm a Canadian
Vtuber and content creator focused on
gaming, commentary on Twitch and
YouTube. I create comedic but
educational content for an audience of
18 to 35-year-olds who are passionate
about gaming, anime, and content
creation. Done.
Paragraph two, why them specifically?
This is the part that most people skip,
but this is the most important part.
People love talking about themselves,
and so do companies. Do not send some
generic copy-paste pitch, okay? Brands
can tell. Instead, tell them why their
product or service makes sense for your
audience. If you're pitching an energy
drink company, for example, talk about
your streaming schedule and how your
audience is always asking about what you
drink on stream and how you need energy
drinks to survive.
If you're pitching a PC company, talk
about the games you play and how
tech-savvy your community is and how
much they would love a PC if you.
Personal experience with the product is
gold in this section. If you actually
use it, say so. Tell them a specific
story about something that you enjoyed
about it or something that you like
about it. It shows that you're not just
chasing a check. You actually believe in
their message and what they're trying to
make happen. Paragraph three, your stats
summary.
You want to put the highlights from your
media kit here. Don't paste the whole
thing. Just summarize the most
impressive numbers. Total views across
all platforms, engagement rate, average
viewership counts, follower accounts
across platforms, etc. Paragraph four,
this is the ask. What are you actually
proposing?
A stream integration, a video, social
media post, ongoing partnerships of some
sort. Be specific. vague asks get vague
responses or no response at all. And
then you want to attach your media kit
or link your card if it's attached to
there. Make it very easy for them to
find everything. The subject line is
important, too. Don't just write
partnership inquiry. Write something
like partnership proposal and then put
your name and maybe X their brand name,
but your name is very important there.
Professional, clear, and tells them
exactly what it is and who it's from.
And finally, the thing that nobody talks
about for some reason, you should be
vetting sponsors just as hard as they
vet you.
And I know that sounds wild when you
feel like you're just a little guy and
you're just excited that somebody gives
a about your content, but listen to
me. A bad sponsorship deal can genuinely
damage your reputation with your
audience. And your audience is the most
valuable thing you have. Before you say
yes to anyone, ask yourself, "Do I
actually believe in this product?" If
you wouldn't use it yourself, your
audience will feel the same way. And if
something goes wrong with the company,
late shipments, bad customer service,
controversy, etc., your name is going to
be attached to that. Make sure you've
researched the company. Google them,
look for complaints, look for how
they've treated other creators, and ask
around in your circles. You can never be
too careful nowadays. Make sure the
contract makes sense as well. Make sure
to read it, and I mean all of it, the
fine print included.
>> [gasps]
>> If there's something that you don't
understand, just ask. And if they don't
let you ask questions, that's a huge red
flag. Make sure the compensation is also
fair. Know your worth. Product-only
deals can be fine when you're just
starting out, but when you grow, you
should be moving towards paid
partnerships only. Don't undersell
yourself forever. You do have value. If
something feels off, make sure you trust
that feeling. There will always be
another sponsor, and always be another
open door, but you might not have
another chance with your audience. So,
don't it up.
>> [laughter]
>> Okay, so let's recap because I know
there was a lot of stuff and your brain
is probably a little bit cooked.
>> [laughter]
>> Number one, sponsorships are a business
transaction, not a reward for progress.
You can get them at any size. Two, audit
your socials before you pitch to anyone.
Clean page, consistent branding, and
professional email. No drama. Three,
build a media kit. It doesn't have to be
fancy, it just has to exist. Four, find
brands through Twitter, affiliate
portals, publisher programs, and yes,
just sending people cold DMs.
Five, your pitch email needs a personal
touch. Tell them why and why you
specifically. Generic pitches usually
get ignored. Six, vet your sponsors.
Your audience trusts you. Don't burn
that trust for a free product. And the
most important thing I can tell you is
just send the damn email. Apply to the
program. The worst that they can say is
no, and no might just mean not yet. I
believe in you. Now go make that bag
really pop.
>> [laughter]
>> And if this helped you, make sure you
like, subscribe, and turn on
notifications, all of those things. And
if you end up landing a sponsorship
because of this video, please tell me in
the comments because I will be so happy,
and it will genuinely make my entire
week.
I will see you guys in the next video.
Bye-bye.
>> [laughter]