---
title: 'The Litmus Test for What to Charge For'
source: 'https://youtube.com/watch?v=tKLdrlLIn1g'
video_id: 'tKLdrlLIn1g'
date: 2026-07-17
---

# The Litmus Test for What to Charge For

> Source: [The Litmus Test for What to Charge For](https://youtube.com/watch?v=tKLdrlLIn1g)

## Summary

The speaker shares a personal litmus test for determining what to offer for free versus what to charge for: if a product or service scales, give it away for free; if it does not scale, charge a price. This principle is illustrated with examples from their own practice, where books, courses, and events are free, but personalized advisory services come with a fee.

### Key Points

- **Scaling as a Pricing Litmus Test** [00:00] — The speaker uses the concept of scalability to decide what to charge for: anything that scales (like books or courses) is offered for free, while non-scalable services (like personalized advice) carry a price tag.

### Conclusion

The key takeaway is a simple but powerful rule for entrepreneurs: use scalability as a guide for pricing. Digital or repeatable products can be given away to build goodwill, while personal, time‑intensive services should be monetized.

## Transcript

Anything that scales, that's like great, I'll give it away for free. If it doesn't scale, then I'm not. People come here every week, you know, we have whatever 100 people who come in and my advisors who actually work my portfolio go and help them. That doesn't scale. So, you got to pay for that. But, if you want all my books are free, all my courses are free, everything's free. My events are free, I have everything's free. Mirroring that, like if it scales, it's free, if it doesn't scale, you have a price tag is a good uh litmus test for what you give versus what you charge for?