---
title: 'How to Grow on Twitch Without Creating Content for Other Social Networks'
source: 'https://youtube.com/watch?v=uiNsxjek9QY'
video_id: 'uiNsxjek9QY'
date: 2026-07-14
duration_sec: 772
---

# How to Grow on Twitch Without Creating Content for Other Social Networks

> Source: [How to Grow on Twitch Without Creating Content for Other Social Networks](https://youtube.com/watch?v=uiNsxjek9QY)

## Summary

This video challenges the common belief that Twitch growth requires creating content for other social media platforms. The host, Edumarques, shares three practical tips for growing a Twitch channel solely through live streaming, focusing on game selection, leveraging drop campaigns, and community participation.

### Key Points

- **Myth Debunked** [00:02] — Contrary to popular advice, it is possible to grow on Twitch without creating content for other platforms.
- **Three Tips Overview** [01:09] — The video presents three tips: two for variety streamers and one applicable to all, plus a bonus tip about using tools like chatbots and overlays.
- **Tip 1: Play Less Saturated Games** [02:47] — Choose games with fewer streamers (around 4-5k followers) to increase discoverability. Example: 'Rossi' has only 166 viewers at top, making it easier for new streamers to rank.
- **Avoid Games with No Audience** [04:26] — Selecting a game with no viewers (e.g., Fire Emblem) is ineffective. Aim for games with moderate competition and an existing Portuguese-speaking audience.
- **Tip for Chat-Focused Streamers** [05:06] — Play a relaxing game (e.g., Sky) in the background to focus on chat interaction while still being in a game category.
- **Tip 2: Use Drop Campaigns** [06:40] — Games with active drop campaigns attract viewers seeking in-game rewards. This boosts visibility and can convert temporary viewers into regulars.
- **Tip 3: Participate in Communities** [08:08] — Engage authentically in other streamers' chats without being annoying: avoid correcting minor errors, creating controversy, or promoting your own stream.
- **Bonus: Social Media Still Helps** [11:34] — While these tips work for starting, eventually having a presence on other platforms accelerates growth. Start early but don't neglect Twitch-only strategies.

### Conclusion

Growing on Twitch without cross-platform content is achievable by focusing on less saturated games, leveraging drop campaigns, and genuinely participating in communities. Consistency and patience are key.

## Transcript

several videos telling you that to grow on Twitter you need to create content for other platforms; it's not possible here without that, and that it's impulsive to grow just by doing
live streams on Twitch. I even said that a few times here, but then I started thinking about whether that's really true. I started observing some extremes, did some research, and what I realized is that it's not quite like that. In other words, it's
possible, believe it or not, to create accounts on YouTube, Instagram, TikTok, or other social networks. So, if you're interested, grab a pen and paper, write everything down, pay close attention, and watch until the end.
close attention, and watch until the end. So, let's go! I'm Edumarques, an advertising professional and streamer on Twitch, and I once accidentally shook hands
The first thing is that what I'm going to tell you here isn't some magic or miraculous formula. In other words, it's not something that will make a miracle happen on your channel overnight; you'll have to dedicate yourself like you would with
and the content I'm going to bring you here are basically three tips: two that work very well for those who manage variety shows, and if you happen to manage something specific like art, for example, or a specific game, don't
skip this part because there will be things you can also take advantage of; and the last one is people who spend 20 days managing chats, doing art live streams, or even several people streaming at the same time. And another thing that will
greatly benefit your live stream is using the platform. Or rather, the platform where we'll have several tools, and one last thing you need to add to your live stream that's very important is the
chatbot. The chatbot will help you moderate your live stream, allow you to analyze your content, create commands that people can put in your chat, and have some interaction with your live stream. You can also use a
promote something, reminding people to follow your channel, subscribe, or follow you on social media, and you can also use it to do giveaways on your live stream. really interesting features for your channel. Also, in the pro section, you'll
have overlays to put on your live stream. Alert: there's royalty-free music, and you can receive donations without paying any fees. So there are several things So if you haven't already, just remember to click the link above, go
there and create your account and start your live stream with a much more professional look. And the first tip we have here is one that's quite common but often not well explained: playing less saturated games,
Logos, games that have fewer people streaming, and therefore you'll have less of these more saturated games, let's take the value here, I've already separated it just for the live streams, forget it in Portuguese. So look at the number of
people streaming here at the same time, and if you're lot to find you. You'll start with 10 people or just one, and it 's very difficult for them to find you, so it
greatly reduces the number of people discovering that you exist and starting out. here to Twitter, go to the water, search and take a look at content about games that have fewer people, around four or five
thousand followers, that's already starting to be interesting for you. So, for example, interesting game that many people like to follow, Rossi, we click here, we only talked in Portuguese, you see here, the guy who has the most,
you see here, the guy who has the most, has 166 people, that viewer is already in second place. So, even if you start with 0.6, you'll be at most in the second place, which is very good because you have many people watching. That's an
important observation here, obviously, in this case, you won't be a watching at the beginning. So, if we take Japanese categories, there are no this game live at this moment. Obviously, you're not going to do this to become
a super giant streamer, but for you who are starting out and don't have anyone, what you have is a few people, with the new person who comes to your live stream, Content is a great growth now, an important observation: it's no
use coming here and looking for, for example, a game that I think is cool, that I think is interesting, and look, there are very few people watching it. I'm Fire Emblem, for example, because if you click and open this game, we see
that we don't have anyone watching live streams in Portuguese at this moment. It's also no use picking a game that has little or no Brazilians, what do you want? Little competition from Brazilians. And for you
who do live streams, couples, chat, you focus on talking to the people in your live stream. How can you take advantage of this tip? Look, if focuses on chat, if you put it in this category here, look what will
happen: it's very difficult for you to get noticed because there are many people also doing live streams at this exact moment. In fact, the Twitter are very difficult for you who
people, people discovering that you exist just by searching here within really like talking to people and interacting with them, so what I do instead of me  Staying there on Just Here, where there are many people and the
competition is very high, what I do is pick a game that's easy to background so I don't have to focus on the game. This allows me to have a game playing in the background; something is happening
while we're chatting. I can give my full attention to the chat on my live stream, and even when happening that you can watch and continue communicating, talking, and
creating content. So, playing a lot of games, the name is Sky, which is an survival game that's more relaxed, there's not much happening at the same time, you won't be attacked out of nowhere. So I can
do a live stream while I'm chatting with people. And look at have some people watching, following the content in Portuguese, including Johnny, who's on
million friends, a really nice guy who follows his advice too. We So, check it out here if you... For example, if you get 10 people here, you can do a live stream in this category. So, if you do chat live streams, you
you're playing, doing your own things, and at the same time, you can give your full attention to the people in the chat. If you choose games that are in drop campaigns (if you don't know what drops are, they're a way for people to
win in-game items, and even the games themselves, while watching a live stream), then, for example, if you come here to Twitter, you click on your profile picture, then you go to "Grasse," and on this screen, you go to "All
Campaigns," and you'll see all the games that are currently in drop campaigns, when the campaign starts, and when it ends. So, if you do a lot of various games, for example, I recommend that you
prioritize choosing games that are in drop campaigns because watching some of them because they are interested in winning the items. This increases the chances of people finding your channel; they will arrive with the
may end up staying and following your content, and that's something that is definitely true during campaigns.  With drops, you'll get a much higher volume a game I was playing on Man Sky that was running a drop campaign
at the time. My live stream was like this: a lot of people came, the average audience of period. Obviously, after the campaign ended, some people left, but now it's just a virus on my channel. So if you combine this tip with the
golden tip, you'll definitely bring many new people to your channel. And our third tip is to participate in communities, that is, regardless of the type of content you make, look for
streaming services that have content similar to Man Sky. After all that, what you have to do is participate in the live streams of these people and start talking and interacting with the other people in the chat. But here's an observation: for God's sake,
But here's an observation: for God's sake, don't be a boring person, don't Sometimes, if someone says something really stupid or something that's wrong, the best way to make that person
resent you is to try to correct them, and I'll show you how.  How wrong that is, especially since many times someone says something wrong, something so insignificant that correcting it won't change anything in life. The
second thing you should never do is start creating controversy, unless the live stream is about that kind of content. Don't bring up politics, religion, or anything that could generate controversy because it's not worth it. And another tip
to avoid being annoying is not to bring up random topics. You 'll also have people from the store talking about food, so don't try to talk about video games. Even if you're crazy about a video game at that moment, you have to
about food, talk about things you like, and so on. And for God's sake, have to because people do this. this. Never, ever, under any circumstances,
Never, ever, under any circumstances, promote your live stream in the chat. Some people do things like putting the link in the person's chat or saying, "Hey guys, I'm going to do it now, come to
my live stream!" Or there are those who do that disguised promotion like, "Oh, I'm leaving now because I'm going to do a stream!" Don't do that because it will cause a problem.  It 's uncomfortable for the streamer to interact with the
people in the chat, and if you're not going to be very nice, then don't do something that's too obvious. When you're interacting with people, you do, and when they ask, that's when you can tell them what
you do. If you stream, just ask what game you stream, you know? You'll say, "I'm going to buy one," people will ask you, including the streamer himself. content because Nickname will appear there, and the person can click on your link and be
he'll see that you do this. That's why it 's important that you look for a channel that you like, content that you enjoy, and if you like the community, because it's very important that you participate in this community, that you
contribute to its growth. Remember that contributing doesn't have to be participating and talking to people. If you're going to have a disagreement between the people there. If the guy has an Instagram, follow him on Instagram, start
commenting on his posts, give him a like when he posts something.  That's a cool photo, that when you're talking on your cell phone, just go there and interact with the thing. Speaking of interaction, I want to invite you to participate in our Twitch Live that
also really cool, so you can be a part of it, you can talk to people, just click on the follow us, follow us there. And as you're making friends with this first one, it greatly increases the chance of you starting to receive "hides," which is when their Live ends, they
can take the audience and bring it to another one, in this case, yours. Let's make some observations that are very important. These tips I've given you here don't in any way exclude the importance of creating accounts on
other social networks. In fact, you'll have much greater growth when you do both for social networks and also follow these tips I'm giving you here. The tips below are great for you to start, but there will
come a time when you'll need to have a presence on other social networks, and obviously, the sooner you start, the better for you. And I know you're anxious to start doing your live streams, follow these tips, and
you expect to reach many people on your...  channel, but try to control that, okay? Because if nobody shows up the first or second time, you still won't see a difference. It's not that it's not working, that 's normal, but don't worry, with
time, if you do what I'm telling you, many people will start coming to your channel. You need not only for them to arrive and join your live stream, but for them to stay and participate in your live stream and chat. And if you want to
there, so watch it. That's it, a hug and see you a hug and see you later. later. [Music]