[0:00] look this is my previous Channel's view
[0:01] graph and right here is the last video
[0:04] I've posted to YouTube that hasn't
[0:06] reached 100,000 views two weeks later I
[0:08] posted this video now almost at a
[0:10] million views but it wasn't a lucky
[0:12] accident even my first videos on a brand
[0:14] new channel got tens of thousands of
[0:16] views in just a few weeks so how did I
[0:18] go from making videos getting just a few
[0:21] hundred views to making videos getting
[0:23] hundreds of thousands of views in only 2
[0:25] weeks well what do you think what's the
[0:28] difference between these two videos
[0:33] [Music]
[0:35] here's a hint a secret seed is a special
[0:37] code that changes how the game normally
[0:39] works this lets people play with a brand
[0:41] new experience this video pours over
[0:43] everything to say for one secret seed
[0:46] and this one offers to find the craziest
[0:48] seats so how many people do you think
[0:50] are interested in just one feature of
[0:52] the game how many do you think are
[0:54] interested in the craziest most bizarre
[0:56] most difficult things that the game
[0:58] offers this right here is what I like to
[1:00] call a popular area of Interest likewise
[1:03] this is an unpopular area of Interest so
[1:05] here's the deal I would need to make
[1:07] well over a thousand videos for that
[1:09] unpopular area of interest to be able to
[1:12] match the views I got with one video in
[1:14] the popular area of Interest so I really
[1:17] can't put into words how worth it it was
[1:19] to spend these 5 days researching and
[1:21] brainstorming I know it sounds like a
[1:22] while but hitting the bullseye of a
[1:24] popular area of interest is extremely
[1:27] difficult however my process is yet to
[1:29] fail me so I want to share it with you
[1:31] today in part one we'll find the popular
[1:33] area of interest of your audience in
[1:35] part two I'll walk you through getting
[1:36] so creative that you get more video
[1:38] ideas than you could possibly make
[1:40] videos on and then in part three we'll
[1:41] go over my checklist that identifies
[1:43] which ideas are worth making part one
[1:45] finding what your audience wants to see
[1:47] it's a simple process we'll create a
[1:49] list of the videos that your audience
[1:50] has shown the most interest in and then
[1:52] look for patterns which reveal what
[1:54] sorts of things your audience is looking
[1:55] for I'll be using this tool called
[1:57] videoo to automate this but I'll show
[1:58] you how to do it manually as well first
[2:00] let's find the videos YouTube says your
[2:02] current audience is watching in the
[2:03] YouTube Studio go to analytics and then
[2:06] audience if you scroll down a bit you'll
[2:07] see these two panels the videos your
[2:09] audience watches and the channels they
[2:11] watch now I'm going to link the channels
[2:13] and also the ones here uploading the
[2:14] videos into videoo which will
[2:16] automatically find all the videos but if
[2:18] you're following along manually then
[2:19] don't worry you don't need to find every
[2:21] single video we only need each Channel's
[2:23] top 15 or so most viewed videos in your
[2:25] list anyway now we have a list of the
[2:27] videos your current audience is watching
[2:29] but I'm guessing your current audience
[2:31] is kind of small so we want to get your
[2:32] potential audience as well start by
[2:34] considering any other channels you know
[2:36] of that your audience might like and you
[2:37] can also just open up some of the videos
[2:39] in your list and add any relevant
[2:41] channels that appear in the suggested
[2:42] column now spend at least an hour
[2:44] building up this list because the best
[2:46] results come when you have pretty much
[2:48] every video your target audience watches
[2:50] in one place obviously there's not a
[2:51] single viewer who's watched all of these
[2:53] or hopefully not but most of the top
[2:55] viewed videos have been watched by a
[2:57] decent chunk of your target audience
[2:59] therefore these videos reveal your
[3:01] audience's criteria for a great video
[3:03] idea sort the videos out by most viewed
[3:05] and look for patterns first note down
[3:07] any reoccurring topics you find here but
[3:09] let's go deeper than just topics let's
[3:11] find out exactly why they've shown the
[3:13] most interest in these videos you can
[3:15] see my audience loves learning the
[3:16] strategies behind how the best creators
[3:18] are growing the top 12 videos are
[3:20] exactly that so I know that's a great
[3:22] format to explore with future ideas
[3:24] there's actually way too many of these
[3:26] case study videos here so I'm going to
[3:27] temporarily hide the channels making
[3:29] them now almost all of the other videos
[3:31] are either suggesting some method to
[3:32] quickly get results or it's about how to
[3:34] improve your video editing so I'll make
[3:36] a note to brainstorm ideas in that
[3:37] direction and there's a whole lot more
[3:39] to study with this as well what pain
[3:41] points goals and subjects get the most
[3:43] views does a positive or negative
[3:45] approach work better what words seem to
[3:47] demand attention what concepts do they
[3:49] enjoy the most for example on my gaming
[3:52] channel I found the concept of playing
[3:54] the game with a Twist on it had the most
[3:55] interest chaotic looking thumbnails got
[3:57] a lot of attention too videos based on
[3:59] questions did great as well I know it
[4:01] sounds like I'm just rapid fire listing
[4:03] off all of these but remember I spent
[4:05] days researching all of this you're
[4:07] going to get stuck at first and that's
[4:09] okay just remember how crazy a good
[4:12] video idea is on screen right now is all
[4:14] the stuff that you need to study I
[4:16] recommend writing it all down to make
[4:18] kind of a research checklist because in
[4:20] just a moment we're going to need all of
[4:22] this stuff for our brainstorming so part
[4:24] two or step two I don't know getting a
[4:26] ton of ideas so there's two strategies
[4:28] that I've been doing to get get my ideas
[4:30] the strategy that's given me the most
[4:31] views is what gave me the idea for this
[4:33] video on my gaming channel and these two
[4:35] title ideas on the education Channel but
[4:37] actually most of my ideas come from this
[4:39] first strategy just being more creative
[4:41] let me explain even a brand new idea is
[4:45] always made from stuff that came before
[4:46] it no one 3,000 years ago could have
[4:48] been creative enough to invent the
[4:50] printing press we only just started
[4:51] making paper but once all the components
[4:54] were around it just took someone who
[4:55] knew a lot about them to be able to
[4:57] combine them so just as Gutenberg knew
[4:59] all the components of his invention very
[5:01] well we must know the components of
[5:03] possible video ideas very well those
[5:05] components are the concepts your
[5:06] audience loves the subjects they're
[5:08] interested in their pain points wants
[5:10] and needs research everything possibly
[5:12] related to each of these go down every
[5:15] rabbit hole and search for new stuff
[5:17] that hasn't been seen before
[5:18] fundamentally your ideas are simply
[5:21] unique combinations of different
[5:23] information so the more knowledge you
[5:24] have and the more diverse the knowledge
[5:26] is the more UniQue Ideas you get now I'm
[5:28] going to give you some HK work this is
[5:30] what I've been doing to be more creative
[5:32] and you should do it too get a notebook
[5:33] to write down all your research notes in
[5:35] then every single day quickly review
[5:37] your notes therefore you'll remember all
[5:39] this stuff and find yourself thinking
[5:40] about it throughout the day we haven't
[5:42] actually gotten to the brainstorming yet
[5:44] but still at this point if you spend
[5:46] some time during the day without any
[5:48] distractions and just let your mind
[5:49] wander freely you'll start to get a few
[5:51] ideas but we want a lot of ideas and we
[5:53] want them now so what's the best way to
[5:55] brainstorm well first of all you can't
[5:57] force yourself to be creative you have
[5:59] to let yourself be creative so don't sit
[6:01] down and try to think about what you've
[6:02] researched just let the thoughts come to
[6:04] you and science shows being half asleep
[6:06] is the sweet spot for creativity so
[6:08] genuinely the best thing you can do is
[6:10] as follows set an alarm for a little bit
[6:12] earlier in the morning than usual then
[6:14] when you wake up hit snooze and spend
[6:16] like 2 minutes skimming through your
[6:18] notes then go back to sleep and each
[6:20] time the alarm goes off hit snooze again
[6:22] all right the second strategy is to use
[6:24] Concepts that other channels got a lot
[6:25] of views doing but then change the
[6:28] subject matter to what your audience is
[6:29] interested in now a lot of people make a
[6:31] big mistake with this strategy so I need
[6:33] you to pay close attention so the idea
[6:35] of it is that you look for inspiration
[6:37] outside your Niche so that you can do
[6:39] something that your audience hasn't seen
[6:40] a 100 times before and then you'll find
[6:42] videos that got way more views than the
[6:45] average views of the channel That
[6:47] uploaded it this will be called an
[6:48] outlier video with an outlier score
[6:51] based on its performance the mistake
[6:52] people make is when they find an outlier
[6:54] video they assume the concept is
[6:56] guaranteed to work for Their audience
[6:58] too it isn't take this example I make
[7:01] videos for YouTubers looking for how to
[7:03] improve their videos so I need a video
[7:05] idea and I just found these four outlier
[7:07] videos which concept should I use blank
[7:11] explained blank
[7:13] stereotypes 21 blank lessons for
[7:16] blank or how to get so blank you
[7:20] blank obviously one of these last two is
[7:22] the right pick but why this stereotyped
[7:26] concept is entertaining this explained
[7:28] concept is interesting but my audience
[7:31] only cares about content that helps them
[7:33] improve their YouTube videos and only
[7:35] these two concepts are actually helpful
[7:37] but all right let's start the process
[7:39] now I used to do this with vid iq's free
[7:41] Chrome extension because you can go on
[7:43] YouTube and see the outlier score next
[7:45] to each video but that was a lot of
[7:46] scrolling and there was that issue with
[7:48] the incompatible Concepts so recently
[7:50] I've been using videoo because you can
[7:52] pretty much completely rule out that
[7:54] incompatible concept problem and it's
[7:56] also much faster so first find the
[7:58] phrases that you're Target audience is
[8:00] interested in do you remember how in
[8:01] part one we found the types of things
[8:02] your audience watches the most for me it
[8:05] was quickly get results or it's about
[8:07] how to improve your video editing using
[8:08] chat GPT let's find some phrases that
[8:11] match those desires this is the prompt
[8:13] that I've been using and you can see the
[8:14] results are exactly the concepts my
[8:17] audience loves now on videoo search each
[8:19] of these and then set the filters to
[8:21] only show videos with high views and
[8:23] outlier scores next take each good
[8:25] concept you see and save it to a video
[8:27] ideas folder but before you save it I
[8:29] like to add a note with how you might
[8:30] use the concept then also select the
[8:32] specific parts of the concept that you
[8:34] like now I also have been saving the
[8:35] channels to a list because look at this
[8:38] I can open up a list of videos from
[8:40] specifically channels making education
[8:42] content to help people reach their goals
[8:44] although the goals and subjects are
[8:46] different the concepts working for them
[8:48] will work for me too here I can sort by
[8:50] outlier score and then see the best
[8:53] Concepts that my type of audience likes
[8:55] so like you're my audience so you tell
[8:57] me would you click on this how to
[8:59] increase retention evidence-based
[9:01] editing tips or get the perfect
[9:03] thumbnail with this simple hack now I've
[9:06] only shown you a couple of the ways that
[9:08] video helps you get video ideas if you
[9:10] want to see some more ways that can help
[9:11] you out then I put a link in the
[9:13] description it's $25 a month and if you
[9:16] use my code then you get access to an
[9:18] hourlong video I made just for my
[9:20] viewers I'll break down how the
[9:22] algorithm works and what you actually
[9:23] need to do to get views on YouTube part
[9:26] three or step three I don't know
[9:27] checklist the last thing here is is the
[9:29] most important but this first one is
[9:31] actually the thing that ruls out most of
[9:33] my ideas and it's easy too is to get a
[9:35] fresh perspective on your video idea you
[9:37] see the past year I've had this channel
[9:39] I've written down every single idea I've
[9:41] got now these ideas at the time of
[9:43] writing them I thought I was a genius
[9:45] but after a couple days how many of them
[9:47] do you think I still felt so good about
[9:49] half of them a third of them not less
[9:52] than a quarter of them I still felt good
[9:54] about now the next test is to make sure
[9:56] that no one's beat you to it with this
[9:58] idea because if your audience has
[9:59] already seen the exact same thing before
[10:01] they can't help but assume you have
[10:03] nothing new to offer so copy or wouldbe
[10:05] title into the YouTube search along with
[10:07] a few variations and then check if the
[10:08] video has been made or not if it has
[10:10] then don't worry most videos have a
[10:12] click three rate under 10% so there's
[10:14] plenty of new people to watch a video on
[10:16] that specific thing if you can just make
[10:18] an improvement on the title or thumbnail
[10:20] or put a Twist on the idea then you're
[10:22] good the third and second to last test
[10:24] is to make certain the idea is the best
[10:26] option you have you see if you make a
[10:27] video on just any good idea you get
[10:30] you'll waste your time love him or hate
[10:32] him Mr Beast was right when he said most
[10:34] YouTubers watching this you could pull
[10:35] triple the views with half the work if
[10:36] you just have better ideas so instead of
[10:38] planning to make five videos with a one
[10:39] or 2x outlier score take the extra time
[10:42] on your ideation phase to find those
[10:44] ideas that give you at least a 5 to 10x
[10:46] outli score raise the bar for what you
[10:48] consider a good idea if you take only
[10:51] the top 10% of your ideas from this
[10:53] process you'll be sure to get your
[10:55] breakthrough in no time I'll tell you
[10:56] about the finnel test in just a second
[10:58] but first I want to tell you a little
[10:59] bit about my Discord server if you want
[11:01] to get all of the internet's best free
[11:04] YouTube education material in one place
[11:06] then you can be like these wonderful
[11:08] people uh thank you guys for being the
[11:10] first 100 users into my Discord server
[11:13] uh you you guys are my best fans the
[11:14] rest of you Su and now beyond the free
[11:16] stuff I'm also working on a curriculum
[11:18] to teach like the actual skills of
[11:20] YouTube it's still in the Prototype form
[11:22] so I need a couple people to test it on
[11:24] I made a form you can go through that
[11:25] see if you're the right fit it's Leo
[11:26] learn by leo.com Form but anyway it's
[11:29] time for the next test which is to
[11:31] subscribe to the
[11:32] channel no I'm kidding it's actually the
[11:35] last test is to First make the title and
[11:37] thumbnail before you get to work on
[11:38] anything else if you sat face to face
[11:40] with your viewer telling them why to
[11:42] watch what would you say review their
[11:44] interests their goals and pain points
[11:47] make sure that there's a solid
[11:48] connection between your audience's
[11:50] motivations to watch content and the
[11:53] value that this video would provide your
[11:55] title and thumbnail have the job of
[11:56] making this connection clear that is
[11:58] making it clear that your video offers
[12:00] exactly what your audience was looking
[12:02] for when they decided to open YouTube If
[12:04] you can't find a way to make that
[12:05] connection the idea won't work now
[12:07] making that connection can be really
[12:09] hard so check out this video here on
[12:10] making a title and thumbnail