hey how's it going we're actually going to start on time today for for once today I'm going to do something a little bit different than how I normally do in a YouTube live and that is I'm starting off by answering questions that were pre-submitted we'll say but they were submitted through comments on our regular YouTube videos um honestly there's a couple reasons for that one is I get a lot of questions anyway and it's hard to answer them all just like typing out a response a lot of them just take more than what you're going to want to type out especially if you're responding on your phone and so I wanted to not skip over those questions but also in doing so and in inviting you to comment and ask questions right there on our videos it got a lot more comments I got a lot more engagement from you and that helps with the YouTube algorithm but it also helps me just know that like we're there we're having a conversation so anyway that's the kind of the why so I know that there's already questions coming in and live and those of you who are here early asking those questions I will definitely be coming back to those so don't don't worry about that but I do want to start with some questions that were pre-submitted and I do have quite a few so we'll probably bounce back and forth a little bit all right so starting off here's what I've got I got a question here from um at AO wanders says do you have any tips or plug-in recommendations to stop your WordPress site from creating multiple photos of one picture for this the easiest thing to do will actually be two share my screen so here we go okay if you can see that um all right so I'm going to go to this is cookforfolks.com what's going on here is whenever you upload a picture to Wordpress WordPress is going to generate automatically there's the original image you uploaded they're going to generate three more they're going to generate a small thumbnail one a medium-sized one and one that they call large and that large one is kind of like big enough really for web rendering and then you really only want the original size image which also probably shouldn't be massive if you're doing like a full width background photo or something like that but there may be some instances where you want to control what images are being created because all of the copies of that image are being stored in your in your hosting and so it can be taking up space so here's what I'm going to do I'm going to the back end of a website on WordPress you don't need a plugin for this then we are going to go to settings and media right here this is the sizes you get to choose what size you want those different images to be in pixels and then it will generate them for you if you replace all of the numbers with zero um all of them you know zero zero zero across the board which I'm not going to do but if you want if you do that you are WordPress is not going to generate New Image those new images for you so problem solved okay um good question though that's not one that I had really thought about before or worried about so I looked it up real quick for you all right by the way pre-submitting questions helps with that as well because it allows me to sometimes look into things that I don't immediately have the answer for but I could quickly find um all right we'll switch back to just me Thomas at Thomas beeman4243 says in rank math I see many options even with Pro but I don't see an option for organizational schema so what should you use to create organizational schema I noticed the same thing with ranked math it actually kind of annoyed me that it didn't have built into it uh organizational schema I think organizational schema is really valuable for our websites to help sort of establish for Google that we are like a real person or a real organization I mean and so I think we should add it to our website so I'm going to show you how we do this manually I've gone ahead and done it this way um in our Aqua bottle WordPress theme we have organizational schema built in there are plugins that will allow you to do this too schema Pro as well as I'll show you here this is um this is technicalseo.com they have their schema markup generator and it does a good job and this is how we're going to generate it manually but even they say they have this schema app that you can use to generate it okay but let me show you how we do this so you just go to technicalseo.com I just Google schema markup generator every time I can never remember what the website is and I don't bookmark it because I don't use it that often organization schema by the way you only really need to create really once on a website unless you want to change your organizational schema and we're only going to put it in one place on the website and we're going to go through that real quick so here I just put in the fields that I want so are we in Airline a Consortium a corporation a funding scheme really for most of us yep we I mean it could be that you are building a website for a project and that makes sense or a performing group but for most of us it's just organization just generic and then what's the name of your organization well I'm going to name my organization cook for folks it's kind of how I'm doing business as on that website um I could say that the organization is income school because income School owns the website cook for folks so that's that's the choice there what's the web address so cook for folks .com the logo URL so if I go to my media library where I've got the logo for my website I can just click this little copy URL so this is just cook for folks media library and then I searched logo then I'm going to paste that that's cool because it's going to allow Google and other search engines to be able to quickly find the official logo for the organization you'd think that would be pretty easy for them to do anyway since we specifically set up like the logo in a specific place on the website but that just helps make it easy for them then we have the option to add social media profiles so if I have a Facebook and Instagram and when we do that it's adding this same as tag so it's saying like this is the same cook for folks as this other YouTube channel or this Facebook page so you can paste the URL for those accounts here and then if you wanted to you could add like a contact phone number for billing support or customer service if you have a phone number for that you could put that here what that's doing if you look is over here on the right it's generating a big script well this is actually not that big we click this little button and it's going to copy that for us now let's go back to cook for folks and I'm just going to visit the site organization schema I typically like to put on the about like the about the website page the about the organization if you haven't created an about page you can go ahead and put it on your homepage for now all right then so I'll click edit page this is this is just so much easier than I ever thought it was when I first started um I was like schema where do we put it how do we no just add a block here um custom HTML that's what we want and then we're literally just going to paste that code here as custom HTML it's not going to show anything on the front end you won't see it at all but it's going to add this HTML code to the page and so now this uh this is going to be here so if I just click update it's going to add that code now we have organization schema on this website that's it that's how we do it okay I know that was a little bit longer answer to a question but I wanted to cover a couple of those things I get a lot of questions around schema markup um because I know it's a fairly fairly complicated thing especially if you're kind of new to that once you sort of understand it it's not that hard all right um all right all right lots of questions coming in so I'll come back to some of these uh in a few minutes but I'm going to answer just a couple more that I think I can do quickly from comments all right this one is about actually the new uh more recent Google algorithm update in August with the algorithm update Google released some updates about FAQ schema and FAQ Rich results so the question here is should I add answers to FAQs throughout the blog post that has the same intent all on the same page or should I cover them up in a fresh piece of fresh article so FAQ schema by the way an FAQ Rich results where basically Google's going to show at FAQ you know question and answer right there as a result in the serp that is now being reserved for what Google called uh High Authority medical and government sites so FAQ schema and FAQ Rich results are not going to appear for most of our blogs anymore so Google said basically FAQ schema doesn't really do anything for you but you don't need to go remove it from your website if you have FAQ schema on your site it's fine just leave it alone but you're not going to get those Rich results anymore in the serp I'm not that worried about that from an SEO standpoint uh answering multiple FAQs in the same article if they're closely related is totally fine if you have separate pieces of content that cover different aspects and some of those FAQs would fit better with one article and others would fit better with another it's also okay to split them up I don't think that every FAQ necessarily needs to be in its own article is kind of my point we don't get a lot of value from a again a rich results standpoint we don't get a lot of value from formatting things as FAQs anymore for most of us bloggers but um but still like clearly structuring a question and then a clear answer to that question is a great way to help ensure that you're going to rank well for that question when somebody types that into the search so it's still a good format just make sure that whatever questions you're trying to rank for that we answer them reasonably thoroughly so there are some things that people would put in an FAQ that I would potentially write a whole response post for but not always sometimes it only merits a paragraph or even a few sentences so there you go um all right then another question I got here is what to do when you get stuck this is someone who has a point this is at assorted meeples they have 550 articles and counting but the traffic is basically where it's at where it was when they had 275. so how do you deal with those plateaus how do you break through them if I see something like this happening the first thing I do is try to understand what's going on so if the traffic hasn't improved even though we've almost doubled the content then it's possible that one of a few different things is happening first we could be actually cannibalizing some of our traffic that's not always a bad thing so so here's the thing a lot of times when you have fewer articles you have an article that will rank for a lot of different search queries even though it doesn't really cover that search query that well and depending on how competitive is you might be getting quite a bit of traffic for it the thing is that that traffic those people are not as satisfied with your article as they would be if there was one that was totally on point for them so when we write a new article that covers their real question more thoroughly that's a better experience for that user but it also takes some of that traffic away from the the earlier article that we wrote if that makes sense so that's not always a bad thing but in terms of actual traffic it's uh it's not easy to tell that um that that's what's happening the other thing that could be happening is that some of your early content is not ranking as well as it once was and so as you write new content basically things are just kind of constantly moving up and down so I think it's really valuable to when you're hitting kind of a plateau you've been there for a while and you have a lot of content it does make sense to do some analysis it makes sense to use Google search console and to use Google analytics to identify what content is doing well what's not if you have 550 articles whereas before when you had 275 like in both cases 10 articles made up half your traffic and now it's still the same 10 articles well now we know that there's maybe another problem too and there's a good chance that maybe Google's determined that you're pretty authoritative in this one area or a couple of areas but you've maybe strayed too far from that or maybe you're just doubling down too much in that one area and you've already saturated it with content see there's a lot of things that could be going on so at this point I usually like to take a step back and identify maybe what the main causes are and that helps me figure out what to do about it the other thing you can do is just try to do something a little bit different so instead you've got lots of content instead of continuing to just add more and more and more it's a great time to go try to do more industry Outreach build that eeat maybe consider adding a social media platform if you don't want to do video on YouTube that's understandable maybe you do go the kind of the Instagram Facebook route and you do um you do create maybe a group that people can participate in and you can engage with others uh in your Niche maybe you start creating some reels just a little short vertical videos there's a lot of different options that you could do that would diversify a little bit where your traffic is coming from as well as kind of build your Authority and so anyway there's uh lots of things you could do but basically If Ever I feel like I'm at a plateau I like to slow down and take a minute and just look at things and determine if either I need to just kind of keep pushing through to get through the plateau or if maybe it's time to to try maybe a different approach for a little while not to say don't ever add more content but just maybe try a different approach one more here and then I'll take a couple from the chat so Kyle and Karina Holden 7515 asks is it okay to post to add a blog post under two different categories and or sub categories on the blog if it fits or should you only pick one so one of the big concerns that people had with putting one blog post in multiple categories on a website was duplicate content would Google look at that and say um you know oh you've got duplicate content on your website that's that's bad Google has basically said for a while now that's not considered duplicate content on the other hand if your website is relatively small and you have categories on your website with fewer than about seven articles in them and some of those articles are being repeated across multiple categories if you go to apply for Google AdSense or for any AD any like you want to put ads on your website and you go with any of the ad providers out there all of them are using Google ad manager their their platform there to get their ads and Google has to approve the quality of our website and one of the big things that we've seen Google reject is when a site has categories with fewer than seven articles seven was the number that they gave us I think it's kind of a rule of thumb but fewer than about seven articles and if they saw articles being repeated across multiple they thought that it was kind of you trying to manipulate Google into thinking you had more content than you really do so that's the danger there if you have your websites kind of being built out you have a fair amount of content now these categories that you're going to duplicate it across have more than about seven blog posts in them then yes I think it makes complete sense if the users are going to use those category archive Pages um to find content like put it where it it fits even if that's across multiple categories that's my thought on it all right here we go I'm gonna go to the chat now um Halima but says what's an effective strategy for finding a low competition Micro Niche and thoughts on the Google algorithm update I'll give some thoughts on that update because I know that's probably the question I've seen the most finding a low competition Micro Niche is it can be pretty tough I mean you can try to use um keyword research tools that are going to estimate traffic and search volume numbers you can use those to try to find something and I think that's a great way to brainstorm I just always do my best to sort of verify both in my own brain as well as through like Google Trends and stuff to try to just verify any of that but um mostly we've had the greatest success by using the internet ourselves and literally going to the internet with the questions we actually have and then every now and then we just every time we come across something where we're just like there's not a good answer to this question there's a problem I'm trying to solve there's a hobby I'm trying to get into whatever that is and the questions I'm asking are not well answered on the internet and so when you start having to dive in deeper and just not getting the answers that you're seeking that is a great that's a that's a really good sign that that's a good Niche opportunity it's it can be tough to come at this and say well I want to pick a niche a Micro Niche or any sort of like a niche of any size and say well let me just analyze and find the best one there's not a really amazing way to do that um the landscape is constantly changing there's new sites going up all the time and it's yeah it's just constantly changing and keyword research tools again can can help you with that ahrefs and semrush they they have tools that can help you identify valuable keywords with low competition but again um invaluable topics with relatively low competition but I just find that oftentimes um whether you're using the tools or you're just trying to do it yourself um oftentimes you're gonna any Niche on the surface is going to look really competitive these days but usually it's when we actually dive in and start doing real searches real research based upon the questions we actually have in our real lives that we discover the really big opportunities the other thing that that does is it helps you pick niches that actually mean something to you it's if you wouldn't have come across it if you weren't searching it which usually means that you have some level of interest in it and I find that that's actually probably more important than finding something ultra low competition all right let's talk about the update um everything I've seen on the update and this is it's just kind of a it's weird okay but everything I've seen shows that a relatively relatively I know those of you who are impacted aren't going to feel this way a relatively small number of sites were impacted compared to other algorithm updates but those that were impacted it seemed to have been impacted in a large way so if you were hit um you probably got hit hard and that's just that's always awful right and every time that we have a major algorithm update the same I hear the same thing from everyone they say my content got replaced with content that's not as good and that does happen a lot so here's my advice with this algorithm update and it just doesn't differ that much from others but there are a couple things that I'll say maybe more specifically about helpful content um but when an algorithm update happens like this I know it's been a little bit since it finished Google finished rolling it out but even so the serps are not settled okay it's gonna take a bit for this to play out and with every algorithm update it gets pushed out and there's there's a certain amount of kind of quality control that's happening at this point um you know the Google Engineers they don't really know like they're smart people right but when they push something out they don't really know exactly what it's going to do because search is so complex the different things that people are searching for just and the whole algorithm is very complex and so when they push out an update that tends to lead toward making the search worse there's usually some corrective action that happens or a little bit of a rollback that's not uncommon but if overall the search experience seems to be the same or better they're probably not going to change it so basically what I'm saying is we don't want to just immediately make large changes on our website we want to methodically look at things and look at what Google's trying to do so with helpful content I said I'd come back to that with helpful content Google is trying to reduce the amount of redundant content that shows up at the top of the serp Redundant meaning like when you have 17 articles that all say the same thing only one of those really needs to appear and so where it used to be that you would have five or six blog posts that were very similar right there at the top of the serp now Google's like well and by the way all five of them got traffic right before well now Google's like well I only need one maybe two of those because really they all say the same thing and really we as bloggers did this to ourselves because what do most bloggers do they use other blog posts as all of the like the entire source of their research and that's what happens when we write blog content about stuff we don't know anything about we have a tendency to just repeat what other people say using different words AI is also doing the exact same thing if you're using AI to completely write your content and you're not adding not even just like personal anecdotes or personality if you're not adding like some other type of original research or something of value that is adds additional help for the user beyond the other content that's already kind of on we'll call it page one even though now it's kind of infinite scroll um chance the chances of you showing up on page one now have been declining every time Google pushes out more of the helpful content thing so it's not just about your content not being bad it's about your content having originality as well and adding something above and beyond the other articles that are already there at the top of the serp so I think that's a big part of what happened is that if you were ranking number three or four before but your article is really similar to the ones ranking just above it you used to get good traffic even though you were number three or four now you're not even anywhere near the top and that's I think what happened to a lot of people and that's again been rolling out for a couple of years now this helpful content stuff so shoot for originality create content that you know something about so that you can add some original value um all right I had a question here from Waseem chowdery uh chadari 3138 what about using AI generated images in blog posts instead of stock photos in general um there's not a problem with this there's not an SEO problem with this the big issue is that you can't you can't claim copyright to those images you know so if you generate an image and you put it on your blog uh other people could use the exact same one and you don't really own it there's there's going to be some interesting things that roll out with AI with AI generated content as you know governments seek to sort of regulate and as um you know copyright and intellectual property laws kind of come into the mix here it's like if AI generated it who really owns it um companies are like well you can kind of own it but also only kinda we don't own it but you would only kind of own it and you have no claim to it if I take a photo like an original photo I own it um and if anybody else uses it I can I can send them an email saying hey that's my photo you either need to remove it pay me a license fee for it or at least give me an attribution link and then what do you get you get a backlink from another website that's legitimate because they use your photo so there's some some real value in using your own photos stock photos um I don't know that stock photos are really any better than AI generated photos I don't own the copyright to any stock photos I use on my site I just have a license where I'm allowed to use them so um yeah I don't get a ton of benefit from them with AI you can at least customize the photos a bit so I guess I don't see a big problem with it okay I would um yeah I'd go ahead and use it if it makes sense for you I think for some niches it's it's not going to work any better than stock photos and we're probably just going to need to keep trying to take our own pictures but um anyway there's there's a lot of cool stuff with AI that we can do and I'd say use it but use it smart um okay this one's from the chat uh reverie says Hey from India if some articles of mine are crafted around Indian search intent will it affect my SEO for the whole site and other articles so that the other articles only show for the Indian crowd I don't think so um with YouTube that's kind of how YouTube Works uh you get like YouTube kind of figures out who your audience is and then they kind of stick you with that group of people and so when you create content that's for one group and then content that's for a broader group it's a little bit trickier with Google search they they treat your articles independently but they treat the authority of your website for its topic a little bit more as a whole so you know if you're authoritative in your Niche but some of your articles are um targeted toward that Indian audience it's not going to make it so that your other content only gets shown to them I'll give you an example our website suggested by locals.com it's literally just all about um like it's sorry it's all about answering specific questions about different cities all across the United States mostly for people who want to live or travel to those places and but it's articles that are written by people who lived there so I have articles about specific locations here in Idaho but I have articles about places all like small towns all over the country You could argue that well by doing that is it making it so that Google thinks my website's about Idaho and so it's only going to show up to people who are searching things about Idaho or from Idaho and that hasn't been the case I have articles doing really well about towns from very very disparate places no I know that's all within the U.S but still it's very targeted toward people who are searching about or from those specific locations and it hasn't been an issue so I think you're totally fine um all right um okay I've got here tutorial app says how to compete in high competition Niche like website building um how can I grow my blog by targeting let's see website builder as a blogger because giant websites are writing about it how do you compete or how do you grow your blog targeting those same keywords the main thing is to first of all we need to stop worrying about keywords building a Blog if that's the key word you're targeting there's hundreds of search queries around building a Blog so what do we do we look for those search queries that the big websites either are ignoring or are not covering very well I'll give you an example we have content about building a Blog that's what income school does but first of all our blog isn't very active and by not very active I mean like I probably publish on it a couple times a year most of what I create is here on YouTube and um in Project 24. um but if I start and I've been intending to for a while and we'll get there um if I start publishing more frequently on the website I'm probably not going to be covering specific things about specific plugins and specific um themes and stuff like that not very often there are other larger websites that do but they usually cover the really big well-known ones but there's still a lot of search queries around building a Blog that the bigger websites they're just going to ignore because they they aren't the big really high search volume search queries and so what do we do we start with those ones that are a little bit more long tail and we win some of those and the more of those you win the more authoritative your site becomes um also big websites this is true for anybody in any niche the big websites often when they do cover those um those search queries that you know that aren't as you know huge or whatever they usually cover them very superficially I've seen so many articles on WebMD that are like two paragraphs long but they rank because they're so authoritative and so if there's nobody right below WebMD that has a really good piece of content there's no reason that another newer website couldn't come in and rank for that as long as they build a little bit of authority in that medical space for that specific aspect of medical okay and then Marcus Erickson says I'm thinking of entering a competitive Niche but to focus on less competitive terms that don't have a lot of traffic the products have high recurring commissions and so in that way I don't need a lot of traffic to earn decent amount of money yes Marcus I think that's an awesome approach I've seen it um we had a project 24 member we did a YouTube Interview with him who with like 2 000 page views a month was earning a full-time income he was not using like an affiliate earnings model he was using a lead generation model but it was earning him great income he didn't need that much traffic because it was very targeted toward that specific thing but it was in a high high competition space so building substantial traffic was would have been really hard but also just wasn't necessary I love it um go for it do it um Saif Rai says when is Jim coming back I get this question a lot it shows up in comments on YouTube a lot um Jim first of all he moved away second of all he left the company third of all I bought his share of the company um so like he's not coming back it's you know it's it's just that's it's not in the plan he's doing his own thing now um and he's doing really well at it and we talk and he's an awesome guy I love him we're good friends but um when he moved away we tried for like six months to run the company together but with the whole team here and him remote and it was it was very difficult and so we came to the conclusion that it was probably time to split it up and um and I know that people miss him um I miss him too in a lot of ways but also like I'm kind of running project 24 and running income School in a little bit different way so um anyway so I'm moving forward in the direction that I feel like is going to be really good for us and for you and I where he's he's not going to be back in income school at some point we'll I wouldn't be surprised if we interview him uh talk to him about what he's been doing since he's working on some cool exciting stuff uh he always is but we talked recently and he's got some cool things in the works that he's excited for and I'm excited for him and uh anyway just wanted to address that too so I I don't it doesn't bother me that you guys miss him um but I just want to clarify this isn't one of those things where he just like stepped away for a while and he's going to come back um buying somebody's half of your company is a huge investment and so you don't just like throw that away and say ah come on back um I spent the last two years working really really really hard to pay him for that half of the company anyway so here we go um okay I better come go back to some of these that I got from comments uh uh let's see sometimes it's hard because now with YouTube um the handles that they've given us they're all like trunk like crammed together so it's hard to tell like where one word ends so I think this one is art a Dosey artato SEO maybe anyway he says uh question well can you tell me what affiliate should you choose I know you hate Amazon so what affiliate should you choose um I and the entirety of the comment um was addressing that this person had recently watched basically like all of our content in a short period of time so a few years ago um you know Amazon came in and they've done this multiple times but they like completely change their commission structure and then they cut commissions um and it was really kind of crummy timing the economy was in a bad position um it was like during covid covet just started and suddenly Amazon's like Hey we're gonna pay you less now uh and they were probably in the best position of any company out there to continue paying people well and so we did make a video saying this is really scummy of Amazon it's really not a good time for everybody else we're generating tons of sales for you and now you're just like Amazon was built in large part off of Affiliates in the beginning um so yeah I don't love Amazon but on the other hand Amazon is uh the highest converting affiliate program out there because people are so used to buying on Amazon you can get really fast shipping free shipping um and so it's one of those things where if you completely ignore Amazon and don't have links to Amazon you know you might earn a higher commission Elsewhere for the same product but fewer people will end up buying so what we often do is we will sometimes link to two different programs in the same blog post we'll say Hey you can buy this directly from the manufacturer from that brand here on their website or it's also available on Amazon and we'll link to both and let them check the prices at both and that way we kind of get the best of both worlds so in answering the question which program should you go through it really just depends on the products that you want to promote and where they're hosted so I usually start from the standpoint of what do I want to promote I know a lot of marketers a lot of affiliate marketers do it the other way they say oh I really really like um share a sale so they go on share sale and then they start searching through and saying well what are the highest converting products right now or what are the highest payout products on share sale right now and within their Niche and then they'll end up picking those products and then promoting them and I get that that makes sense from a business standpoint but from um maybe kind of an honesty standpoint and building real rapport with an audience I I think it's better if you take it the other way around so you know I don't think there's anything wrong with knowing what pays out really well and if there's products there like really looking into them and testing them and saying is this something I really would recommend and if it is cool go ahead and promote it but I usually start from the product side find out where it's hosted and I recommend the products I want to recommend independent of how much commission you earn from each one or how well that specific one converts how a product converts on average really doesn't matter to me a product will convert really well on my website or in my YouTube channel if I sell it properly and if I'm honest in my review of that product and not just selling what's going to make me the most money um not trying to say that's what you're trying to do I'm just kind of something that is really common among a lot of affiliate marketers um at Aaron Z woozy says our free stock photos bad um they're not inherently bad but there's a lot of free stock photo websites that have a whole lot of photos on them that aren't supposed to be free they've been copied from other websites and stuff and so when you use those there's a decent chance that at some point some you're going to get a cease and desist letter from someone saying hey you don't have the right to use that photo and then you got to replace it usually there's no damages associated with that you're not going to have to pay it sometimes I've also found that when you use the free stock photo sites especially you're more likely to become a target of the scams out there there's some big scams right now where people email you know they email you with a letter that looks very legal and very official saying they're from a law firm representing a client and you use this image without their permission and you need to attribute it to them and give them all sorts of money since you've been using it and people get taken by this all the time and um typically it's if you're using those free sites you're more likely to get if you're using images from those free sites you're more likely to be a target of that because you're more likely to believe it I've received those emails before but it's like no all my stock photos are from 123rf or other sites where I have a license and I can go find that image and the license for it and it's like no you have nothing on me and I don't even respond it's a scam 99 of the time at MZ ilg says M zilg says do you do coaching um so the answer for a little while has been no but um my my team is very well trained in really well versed now and so we're opening this back up for a while it was just Jim and me and we got to the point where we just didn't have the time anymore so we stopped doing it so at incomeschool.com private Dash coaching maybe I can yeah I'll put a link later in the description of this live but incomeschool.com private hyphen coaching that's where you can order a private coaching session we're also looking at opening up opportunities that are a little bit less expensive for us to do a review of your website where you tell us specific concerns you have and provide us with sufficient information and then we're able to go in and um look at it and provide you with a bit of a plan to go forward but the coaching provides us doing that pre-work and then having kind of an hour-long back and forth coaching call um so we do that for blogging we're also opening that up for video as well so much experience on this team um that's just anyway they're just awesome and then another one here from mid Dem 6879 is it okay to change a website Niche I have a Blog that was in education but now I want to change it to music is it possible both on a Blog and on a YouTube channel you can adjust your Niche so on a YouTube channel we have whole strategies for this we talk about in Project 24 but essentially you can pivot a YouTube channel I know you're asking about blogging I'll come right back to that but you can pivot it typically though it's a matter of kind of slowly adapting so that the your existing audience isn't completely turned off but you start to build that new audience around the new content or you can do kind of a hard like stated you're just telling everybody you make in a video you say hey I'm going to start making a bunch more content about music so hopefully you'll stick around but that's why this is changing and then you just boom you just change it to what you want it to be with a website um just add the new content you want to add you can leave up the content you had before I would just kind of add new categories to your website and start filling them in with content and you know if if you really don't want to have any of the education content anymore um it might be better to just start a new website and if you have opportunities to link from your current site to the new one to point to content that's relevant that could help boost the new one a little bit faster but yeah if it's a if it's a big enough shift and your current content's doing anything for you it can be it could be more valuable to start it as just a second website but if it's reasonably closely related content then just start adding some new categories and and move forward all right couple more here then from um the chat what's your opinion on faceless videos uh for the how-to area so and I think this is asked a few different times in the comments on YouTube basically can you do faceless videos for your blog content I've been talking a bit lately and we've talked about this many times for a few years now of using video content to help support your blog especially with tutorials and how-to content anything that would be really visual video content is a great way to really bolster your blog but can we do faceless because I just want to stay faceless yeah you totally can especially with a lot of how-to content really what we're trying to do with video for the blog in most cases is provide a really helpful supplement to the blog so when we're explaining something that's a tutorial and we put in some photos that can that's helpful but when you have a video showing those steps that you've described in words um that's even more helpful most of the time so it doesn't have to be showing your face it could be in many cases your hands doing the thing that you're explaining absolutely so there's nothing wrong with that if you're trying to grow a YouTube audience faceless channels sometimes work really well but they have to be done right they have to be done really well um mostly because you're trying to build some Rapport and connection with an audience and it's hard to do that if they don't feel like they're getting to know you at all but for supplemental content for your blog absolutely faceless videos can do really well um Carl asked are when I'm coming to affiliate Gathering I got your email Carl the other day I'm looking at the date I need to kind of see how that lines up with my kids I know um I would love to come this year so I'm gonna do what I can to get there I'll get back to you as soon as again Carl I'd love to be an affiliate Gathering I'd love to get out to more stuff and see more of you um just in real life it makes a big difference um Mr XYZ says I'm using Cadence theme with a zoic and I constantly fail core web vitals no matter what I try set up leap and optimize my images by converting to webp yet you get a mobile score of 30. that's that's a bit surprising so um it probably has to do with other plugins you're using or something I have websites on Cadence and I have websites on acabato and that are using a zoic and on desktop they're like 97 98.99 on mobile sometimes they'll drop into the 80s but it just they're really good so typically you know images are usually a big one if you're uh embedding video in your blog we're going to cover that here in a second if you're embedding videos on your blog that can slow it down a lot so um let's talk about that real quick chances are though there may be something else in in page speed insights you can really dive in to all the things that are slowing your site down I would look at what some of those are sometimes it'll tell you specific scripts that are using a lot of a lot of time or taking a lot of bandwidth but yeah and with with leap I I have a love-hate relationship with the zoic leap sometimes it uh will block certain scripts or delay certain scripts that really need to not be um and so I end up turning some of those off or having to write a lot of exemptions and that kind of annoys me um but it does help to use like their JavaScript and their CSS um what do they call that compressor where they put it all together and and put it all in one and put it out at the same time that can save you a ton so so yeah but let's talk I uh wanted to answer about embedding videos how do we do that without slowing the website way down there are a couple of questions here that I'm just going to answer all together one person asked they said um could they embed or should they post the video for their podcast on the same page on a blog post that has kind of a recap of the podcast um yes by the way that is a good thing to do absolutely put them together on the same page another person said that um they were embedding videos on their website but it's getting too much traffic and their web host said um your website's gonna slow way down because you have too much traffic so they said that what they wanted to do was um not embed the video on the site but instead put like a thumbnail image up that's a link to YouTube so they go watch it on YouTube um I think if your web host is saying nope you have too much traffic it's time to upgrade or leave um chances are it's time to leave a lot of uh shared hosting platforms they they really do have to if you're on kind of the low inexpensive plans they'll you'll get to a certain level of traffic and they're like yeah you're getting to be too much so we're going to slow down your website and that's frustrating I have not run into that issue in a long time since we switched um we've we were on siteground for a while um then we went to wpx I Really I still like wpx I think they're great we had some issues with um back-end speeds mostly because I think they got really popular really fast then we went to Big scoots and the same thing happened they got really popular really fast and it slowed down then they rebuilt up their infrastructure while everybody started moving off to cloudways so people keep like switching around from host to host those are all great hosts now now that things have kind of settled and people aren't jumping around all the time wpx is pretty easy and inexpensive big scoots is more expensive um but also really great I'm on cloudways now I don't think I'll unless they make a big change I don't have a reason to switch ever if I ever have to increase it's just a matter of like it's not a huge increase it's not like well you're going to go from nine dollars a month to forty five dollars a month no it's like okay I'm gonna go from 12 to 20 or something and get substantially more capability on my server so um if your host is telling you you have too much traffic then great it's time to upgrade um okay so back to uh videos though this idea that we should put just the thumbnail on the page but have it linked just out to YouTube I don't love that I want um I want Google to show my video in the search results and sometimes be sending people to my YouTube channel to watch it but I also want them to send them to my blog to watch the video because I'd rather get them with YouTube I'm usually trying to get people from YouTube to come over to the blog so if they're already on the blog I don't want to just just send them back to YouTube my solution for this is um there's a great plug-in it's called presto player there's a free version that can do a ton it's awesome it's made uh it was introduced to me by the Creator who was Adam from WP crafter a great guy makes some really cool tools with people like us in mind because that's who he is he's not a developer he's a normal user right of Wordpress tools and so he creates these tools and works with developers and creates the tools that we actually want um and just does a fantastic job Presto player will do this for you so basically you can have it so that it takes your thumbnail image and it just that's all that loads on the page until people click and then it loads the video the reason that it slows down your website so much when you put in just a normal YouTube embed is it puts in like this iframe and it it loads a lot more stuff when when the page is loading so it slows down your page speed quite a bit but if uh if it's only loading an image at first and then people click on it by then your page is loaded so it only takes a few seconds to load up the video and it's still pulling in the YouTube video and Presto player has the capability to add like a subscribe button for your channel right there in the video player on your website so people watching your video can be like oh yeah I'll subscribe to that and they don't have to go over to YouTube to do that so anyway I think it's a fantastic solution that we should be using all right um let's see Abhishek jadav says I'm a budding blogger and even after targeting low hanging keywords still not able to rank on the first page um so I would look at those low competition searches that you're trying to rank for and see who else is ranking for them um and see is your content unique from what they have the other thing too is have you given it enough time and the third thing is have you created enough content around um one or just a couple specific topics to build any sort of topical Authority so one of the big I'll call it a mistake that we made with a couple of sites a few years ago and this is the reason cook for folks really didn't grow further than it did and why it started getting hurt when helpful content first started was because we just targeted a whole bunch of low competition searches but we didn't look at all at topical Authority and back then nobody was talking about topical Authority it wasn't um it yeah it wasn't like a big thing and Google wasn't really penalizing for not building topical Authority it really was a lot more like if I have the best article on a low competition search I'm going to win and that started to change topical Authority became more and more important it was it's just important to have enough content about a specific topic usually meaning multiple articles to be able to go deep on it and not just superficial and so that's been limiting for cook for folks and frankly with all the projects that we do we haven't added new content or really fixed that yet even though I've been talking about that issue for a long time now um we just have new projects so anyway I would say look at that consider are you building topical Authority are you diving deep enough on those subjects and that could be the thing that makes all the difference coming back to the questions I got before Ian um Ian hop fit Ian hopefully the the HR Pro okay uh he says I know I shouldn't be doing a Blog on HR Human Resources because it's 2ymyl um but I'm a HR consultant as an expert in this this is what I love do you have any general tips for this industry first of all I wouldn't consider Human Resources overly ymyl ymyl I would say you know where we really need to be concerned is if we're trying to get into something really medical or financial like we're giving people advice on how they spend their money or legal advice those kinds of things HR a little bit less I get it that there's financial and legal aspects of HR but I think you're a little bit more on the side of ymyl not really into it so I think that's okay also you're an HR business you're an HR consultant right um so you actually do have expertise in this field which you can lean on so I think that's helpful too um so once again I would start with you know find a few areas of HR where you could really dive into one topic or another then find those search queries do your search analysis make sure that we find at least some that are really low competition but also make sure you cover the really important ones even if they're high competition the ones that are foundational to HR in each one of those topics cover those as well and I think you're going to do okay and just recognize that if it is kind of ymyl or competitive that it's probably going to take a little bit longer and a little bit more work to to get really successful with this but I I mean I think you got a really good shot at it so um here I have another one I have a YouTube channel with an audience but I want to Pivot to a slightly different audience how can I do that on YouTube and my blog so I talked about this a little bit earlier if it's a slightly different audience I would just kind of start making videos that should still appeal to the current audience but that are also driving toward the new audience so when we're when we're trying to figure out what's going to appeal to the Right audience that we want to build on YouTube like I filmed a video yesterday for channel makers about this talking about the YouTube algorithm but essentially we're trying to figure out what the people who who we think should watch our videos the audience we're trying to Target what kinds of things are they watching what's the kind of tone that they like um what are you know you know Finding other channels that have um similar characteristics to what you want even if they're not in your industry and seeing like what is it about their channel that seems to be attracting the kind of audience that you would want um and learning how to incorporate that into your videos and so it could just be a matter of if it's just the niche that you want to make a slight shift to just start making that shift in your videos um and I think it's going to be just fine and on the blog same thing just kind of add another category of content that is in that new space and start creating um several articles in that in that new category and and you got it um let's see Ruth lb7d85 says is it worth it to do a Blog in two languages this one's interesting up until probably yesterday I'd have said probably not because Google um more and more they've said that they're getting to the point where they're just gonna offer the same search results like they'll offer me search results in any language and just translate it for me uh but I read just yesterday Google answers this question fairly recently they said you absolutely can and it should and it's and it's valuable to do so um writing blogs in two different languages bilingual blogs if the audience that you're targeting has people that speak both languages um basically Google's like even if everybody in your audience can speak English or if most of them can speak English people still prefer to read content in their own language and I think Google knows that um if it's written in their language it's probably going to be better than what their Google translate can do so anyway Google says yes there's value in doing this depending I would say on a couple things one how much work is it for you to do that to create it in both languages uh is is that worth it and that it ties in a little bit to part two of that which is the second language group as is it big enough and is it valuable enough to justify the extra work so if I were targeting a us-based audience because advertisers really like you know they like us consumers because we spend a lot of money uh and so they pay a lot for it right you're targeting the us but you know that within the us there are a lot of people that speak other languages and let's say your second language is Spanish but you're still mostly targeting the US audience with your content like the information itself is mostly for that group um then you just need to decide okay well are is the Spanish-speaking population within the U.S within my Niche uh is there enough people there in my Niche and in the in that region and is there going to be sufficient traffic as well as sufficient monetization methods to justify the added work of writing everything in two languages the other thing too is like you know if it's just saying like no I'm writing to the whole world and it's English and Spanish well okay that's a ton of people but it's the content you're writing going to be relevant to somebody in the U.S as well as in Australia and England but also equally relevant to someone in Honduras and Ecuador and Chile and Mexico um usually there's going to be some differences in how I would approach my writing and what kinds of things I would talk about it's going to depend on your Niche too in some niches it's easier to write to a much broader demographic because it it's applicable equally whereas in a lot of other niches like if I'm writing about off-roading and I'm talking about specific off-road vehicles and stuff those are going to vary widely from different from place to place and I've even had people tell me like off-roading isn't that relatable to me because I live in a country where you can't off-road like it's just not something you can do so uh anyway just a few thoughts there um okay here's one this is quick um Kyle and Karina Holden asked is it important to use the nofall attribute in the HTML when you're putting affiliate links in your blog posts um it was for a long time to you're supposed to put nofollow for affiliate links the nofollow attribute just basically tells search engines this isn't like I'm not I'm not this isn't a vote in favor of this other website it's credibility this is just I'm linking to something uh a couple years ago Google came out with the sponsored tag instead of the nofollow tag to be more specific so when you're linking to a product that you're being compensated for we should use Rel equals sponsored instead of nofollow so yes use that um I haven't seen a lot of penalization for not using it however it's best practice from an SEO standpoint and I'm doing it for my affiliate links as well a lot of themes and stuff have that kind of built in as one of the options when you add a link it's like open a new tab and then you know Rel equals nofollow do follow sponsor those kinds of things um okay skipping over a couple I'm almost done with the uh the ones I got from comments by the way there were some questions that some of you asked in the comments that we decided not to answer here because we're going to do probably a video we're in the near future where people are uh or where we're going to be able to answer that question in more depth so just stay tuned for that and we'll do more of this in the future this one um asked by a lot of different people can you embed other people's videos in your blog posts and does it help so short answer is yes you can on YouTube you can watch any video you want and if it has a little if one of the options under the video is share then you're allowed to share it and that includes embedding it on your own website so Click Share it'll give you embed code or you can use um just either in Gutenberg WordPress they have their YouTube block where you just put in the URL for the YouTube video and it'll grab it or Presto players kind of the same way if you're going to use that to speed up your website um they'll you'll just you just need the URL for that YouTube video and it'll pull it in so then does it help yes it helps it's better than nothing uh it's kind of like adding photos or especially it's better than adding I would say stock photos it's but it's kind of like having photos on your blog if it's really relevant to the content it can be really helpful to make your content better which can help it perform better from an SEO standpoint um um it's and it's just like it's free other media you don't have to pay for stock photo you just grabbed somebody's YouTube video on the other hand video is a great way to build rapport and Authority with people and so if they're spending time watching somebody else's YouTube videos on your website yeah they're spending time on your website and your content might rank pretty well but they're building a relationship with this other person with their own YouTube channel and so that they might end up just kind of going to that person for the year for your topic from now on they might just go to their YouTube channel instead of your blog so there's those trade-offs there and that's why it's a lot better if you can create your own video content to do it and then long physio says do you have tips for getting comfortable with industry Outreach as a non-native English speaker yeah I think there's a lot of ways to do industry Outreach I talk a lot about getting interviewed on a podcast and that's great but it's harder if you're you're you know your English isn't great and you're not comfortable yet um I would say I would say practice if you can you know try to have conversations in English where someone asks you questions and you answer them just get more comfortable with it I I know how hard that is um I spent two years in Brazil and speaking very very very little English while I was there and it was incredibly difficult for a while until I got practiced enough to where it was very very comfortable for me but it takes it takes time and it takes a lot of effort and so I I'm I'm not saying that um ignorantly I understand what it takes on the other hand there are other ways to do industry Outreach we cover several in our eeat course in Project 24 but participating in social media is a big one if you just go you know create a Facebook page under the name of your brand some Facebook groups won't allow brand pages to join them but create a Facebook page and go join groups within your industry and just participate ask questions answer people's questions go do some polls um you know you you can ask a question and treat it like a poll right like hey what do you all do for this and just see what all the answers you get and then you use that information as original research in your blog post that's not quite the same as industry Outreach but it can be because then you can kind of go back to that same either your original post and reply to everybody or you can go back just to that same group and say hey thanks for all your input here's you know here's what I was able to create and just be upfront about it you can say hey everybody I you know I blog in this space and you know I'm looking for some cool images from people that do what we teach or what you know what our Niche is but I but I want to see some unique applications of this anybody want to share some photos and you'd be amazed how many times we see people who are just like yeah I'd love to here's here are my pictures of this here's my pictures of that um so as long as it's a group where that's allowed there's some groups where you're just not allowed to even mention that you have a blog or Links at all I once you know said hey I you know I was answering somebody's question and I said yeah I use this product no link at all and then they're like oh well where do I get it what's it called exactly and so I just linked to it on Amazon no affiliate Link at all just a link and I got silenced for a week so um there are some groups on Facebook that are pretty strict that way but they're not all that way and so participating in that way can be a great way to build brand recognition people will eventually click over to your page um I've talked about this a few times on YouTube my mom started doing that with her quilting business a long time ago before they ever had a shop my mom and sisters just opened up my mom just built a brand new big giant building they opened up this new store Front they had a store here in town that like they they rented like an old convenience store like a gas station um that was emptied out and they turned that into a quilt shop and it was just packed with stuff and so they built this new big building and it's only been a couple of years and they had this grand opening of their new building and they had a line way out the door and the building was just packed almost impossible to move around for the first half of the day and then it was just after that the rest of the day was still filled with people it was just nuts and it started out and they have a following like all over the world now um and they do most of their stuff through Facebook not even like like their Blog has almost like it's like nothing on it their YouTube channel is mostly empty but they do lives on Facebook and Instagram and I tell you it works really well and my mom started out by she created a page for JK quilts and she just started going into quilting groups and helping people and answering the questions that they asked the group and by being incredibly helpful she built a reputation and now when she has people literally shipping quilts to them to go ahead and to to do the quilting on their long arms and ship them back from all over the place they have people ordering kits from them and ordering stuff from them instead of Amazon anyway it works incredibly well all right I'm going to take a few more uh in fact I'm going to scroll I know um there we go and I'm going to take a few more here live I know we've gone a little bit over the hour but we're going to keep going here um yeah Ricky's mom is an influencer yeah she kind of is now um in the Facebook lives it's actually two of my sisters and I gotta tell you like use what you have right two of my sisters are identical twins and people in my family are we're good at kind of picking at each other in Silly Ways and we grew up with kind of a sarcastic sense of humor which I know to some people's not a high level of um of humor but and then my dad's just like all about the dad jokes which is where I get it from um but these two sisters of mine they're identical twins so when they sit there and they're like showing they're demonstrating something live on Facebook and they're kind of every now and then kind of picking at each other and there's kind of a banter that goes on and it's just like people just like watching it they don't even have to care about learning whatever they're teaching they're kind of gleaning some knowledge there and hanging out with my sisters who are identical twins um you know and it's just really funny because I do this and I was doing this before they started that and still like they don't they don't watch my stuff they're doing it their own way um and it's kind of cool to see the way that they're doing they they ask me every now and then like we should be doing this how do we do this and I tell them and they're like oh yeah we should but we don't have the bandwidth to do everything um because they're mostly running a store anyway it's just it's amazing they're teaching these classes live it's like you realize if you live stream to that class you could probably charge an entrance fee and you'd probably have 5 000 people attending every single one um so anyway just uh just some things they could learn from me but I'm also learning a ton a ton from them uh because they're doing things differently than how I typically do so yeah my mom's an influencer there you go um let's see Juan Sebastian says I have a three-year-old website that had 14 000 views with only 20 posts I stopped working on it for a year and a half and it went down to four thousand I added 10 more posts but it keeps going down what can I do so at this point there was a time a few years ago where 20 posts you could do pretty well we've had websites with 30 posts get to 70 000 page views a month and four thousand dollars just an affiliate Revenue but that was like five six years ago um 30 blog posts just isn't that many blog posts in today's world in order to build real topical Authority so that's one of the things I kind of addressed earlier in this live is each of the topics you cover on your website like let's say those 30 posts kind of cover maybe two different categories of content in your Niche um you know maybe that's fine but if it covers like if you have 30 blog posts that kind of cover the entirety of your Niche chances are that you don't have content that dives really very deep and when your content is superficial Google considers that thin content so even if an individual blog post answers one question really thoroughly that blog post isn't thin content but the website itself overall is just surface level and fairly thin so that's where we have to be willing to include some content that's maybe really highly competitive search queries but it's the really important foundational information just include it that way you show Google that you have knowledge and Authority within your space um and so that's that's probably what it is is you need more content at this point but be strategic about it don't just go write 300 blog posts let's make sure that we're covering like one aspect one cluster of information um we cover all the search queries you can think of or at least 10 or 15 right and put those together Interlink between them just make it really clear to Google all this is interrelated and I'm going really deep on this topic and that will build that real topical Authority um let's see Muhammad says we're experiencing article inflation and 100 articles won't make it these days I don't think that's necessarily quite the case I just think that we just need to get more focused with the content we create and we can't just throw articles on a website we really need to make sure that each article does offer unique value to the internet something Beyond what's currently there on the first page of Google but also that we build topical Authority and that we create resources that are that are especially helpful that's really the main thing um rinzler's saying cover the algor algorithm update I actually did talk about that a bit earlier in this live so um catch that in the replay and you know we'll we can continue talking about it but again the main thing is you know if you got hit hard slow down take a step back try to look at what is it that got hit what pages lost um you know what pages are what lost uh the most traffic you know did you have articles that I think a lot of times we end up with a few articles that drive most of the traffic to our website and so one of those articles goes from position two to position 10 or disappears altogether because um it's kind of redundant there's other articles that cover the same thing that we're doing better and since that one article drove so much traffic we're done I met with a guy a few years ago Jim and I had dinner with him and we were talking about his website and it turned out that like 80 of his traffic was coming in through one article and he was making a full-time income from this website but then that article got outranked and he lost a bunch of the traffic to that article but that cut the traffic to his whole website in half and so this is a person who is living on the income from his blog and suddenly it's not enough money anymore uh that's a really risky situation to be in so for all of us like let's look at our websites and let's figure it out like do we have one two or three articles that are driving the majority of our traffic if so we need to work on spreading that out a lot further and having more articles that are of equality of those ones Marcus says what are your thoughts on using a Persona with eeat I guess Google doesn't like it um I'll have to look because up until pretty recently in Google's quality Raider guidelines they explicitly said personas are fine but I do think that with the persona it's usually harder to um to build real eeat Google would rather see a real person in a real organization behind the content so and I do think that what you're saying Marcus matches up with the direction Google's been going because you know a couple years ago yeah Persona was fine but nowadays with what they're trying to do with helpful content and and um authoritativeness behind you know the content on our websites I think it's uh I think it's becoming more and more and more important for there to be a real person or a real organization behind your content so I think you can do it uh using a persona but I think we need to take the steps to establish legitimacy so you can use a pseudonym it's kind of like an author you know Mark Twain's name was not Mark Twain and I think if you were to do it the way that he did it which was you know he's Mark Twain into the world and you know people knew who he was he went on tour as Mark Twain literally doing stand-up comedy and you know like but he was Mark Twain and Mark Twain was him but Sam Clements was who he really was and you know I think we could do the same kind of thing you can use a fake name you can even use a fake photo for yourself um but then have that fake person that Persona be based on reality um be based on real personality and real experience I shouldn't make up a Persona that says he's a doctor and pretend like I'm a doctor um I should if I'm going to use a Persona I should use a Persona that's a version of myself and I think there you're going to be okay and then you can create you know a Google Voice phone number you can create if needed a PO box or a virtual address or something um so that you have and those can be tied to that Persona and stuff and just build legitimacy around it and have that be a real person just not that real person's real name or maybe even that real person's real photo if that makes sense all right um all right the questions won't stop and I get it um uh and I wish I could spend more time and and yes rinsler I will um I will go through once this uh live stream once the replay is ready sometimes they take a while for me to get to do that but um I will go back through and I'll be time stamping basically each of the questions that I covered uh I like to do that especially for YouTube live so that it's easy to find the answers to the questions that you have so um so there you go and uh I'll just take a couple more Adam asks is it necessary to no follow index for categories on a website um and by that I think by no follow index it's just um you know set those to not index those category pages and you can do that in rank math you can do that it's basically just ads in the robots.txt file it tells the search engines yeah don't index category Pages uh sometimes people won't index the media URLs for all the different images on their website um to help save on the crawl budget a little bit or you know if you want your images to show up an image search you should let them get indexed so there's there's those kinds of things there category Pages I'm it's kind of up to you I I'm not that worried about it it's not something that's going to make a drastic difference on your website either way if having you know one of your category archive pages from your blog show up in search would be a bad thing then yeah no index those but there's just not that many of them so it's not really going to impact your crawl budget um very much I just don't think it makes that big of a difference so if people are making a big deal about that kind of thing they're probably looking beyond the mark um and let's see I think I think we're going to call it now I could just go all day might be one of these days I will one time we did a 10 hour um at one time we did a 10 hour YouTube live answering questions all day long it was pretty awesome um you know what I'm going to give a little bit of an update here at the end on some of our websites so Revival asks how is our patent Rebel site going you know what that website has basically been steady since we bought it um we haven't done a lot to it we did recently or a little while ago add a little bit of content around trademark and copyright that I thought that I hoped would do well it hasn't done much yet but I'm going to go through and look at it and and see if it needs some interlinking and to build some topical Authority I think there's some good opportunity there for um for trademark and copyright mostly because there's good affiliate opportunities for those where there isn't a lot with patents um but honestly that's a website that I would be perfectly happy to sell to someone who's in that space I think it would be incredibly valuable for someone who is an intellectual property attorney and wants to generate leads for their own business Jim told me I assume this is true he told me that lawyers aren't allowed like I can't sell leads from patent Rebel to a lawyer but if it was that lawyer's own website and it generated leads for them I think that would be fine so anyway I think it could be incredibly valuable for someone in that space whereas um you know for me it's mostly just some ad Revenue um but we haven't put a ton into it I did a redesign on the website a long time ago I think it's a lot better now and then we added a little bit of content but that's about it we've mostly let it sit because we've been focused on other stuff so update on our other projects our two big projects this year our project charity which is terrain treaders the website basically everything that we've done publicly like that's visible on the website right now I did on the channel so you can see it I built the website on the channel I designed the home page doing a YouTube live um I literally wrote the one blog post that's published I literally wrote it on camera um in a competition with uh with chat gbt and uh that's where that one's at now we've written a bunch of other content for it that's kind of just sitting at the editing stage we've um with our writing our own writers and editors and stuff their primary focus is typically on customer content over our content so our content often kind of sits but also with that website um I want someone with in-depth knowledge of off-roading to review the content before we publish it and that's one of the reasons I hired Jake for the team he's actually my brother but he's got a ton of background with that he's also probably going to be the primary driver behind the YouTube content around train treaders and so part of it too is I'm getting him really up to speed on the blogging side he knows a lot now about video but um just kind of getting him up to speed and so there's a bit of a learning curve there for him too it's anyway so that's why that one feels like it's just kind of sitting it's not just sitting it's um it's in progress it really is uh like I said we've got a bunch of content that's not published the one article that was published was actually winning the um it was one of the three articles showing up in the Google search generative experience which was kind of cool it's an article it's a website with one article on it and it still like was one of those uh top ones picked um which I I don't know I think says something about the article uh and then the other one is Project double time so let me give you an update on that one that website has 40 articles on it um not a lot not as much as it should it should have 170 or so um this year got away from me really fast so you know back in February we started building out our new office and we had to leave our old office actually we started building out the new one slightly before that but we had to leave our old office for three and a half months and I thought okay during this time I'm gonna have fewer distractions I'm just gonna get to work on the blog content that turned out to be completely the opposite of true um filming for income School ended up becoming more time consuming because I didn't have the setups that I was used to having but also the work to build out the new office ended up taking a lot more of my time than I expected it to and so I spent a lot of hours here doing work um literally on this new office um and it just it was it was big it just took a lot coordination with the team took more time more effort um so that got away from me but I and then we had obviously back in late June we had Nate leave the team and that threw a bit of a wrench in sort of the work process for all the rest of us and with Channel makers so that ended up being a huge drain on our time and uh so for the next month and a half which puts me into mid-august that was uh that was something we were getting figured out so you can see why now uh I didn't get a lot more done than I did I'm not trying to make excuses however where we're at there is uh YouTube was always part of the strategy it was from the very beginning it's just now becoming a bigger part of the strategy for that website and that brand I just barely finished a challenge that I set for myself you can hear all about it on our new podcast Creator files that started um basically the same time I started my challenge but the challenge was to publish 30 videos in 30 days I filmed all those videos I edited most of them myself um and did all the planning and everything that that wasn't like a huge team effort where I had a bunch of people helping me do it all uh I wanted to see if I could do that every day for 30 days and see what it would do to a channel and that channel is off to a really good start especially considering it's now like 35 days old and not even 34. it's off to a really good start now I'm shifting my focus to maintaining that channel and getting back to the blog content and trying to build out some really good resource pages on that website that I could Point people to from the YouTube channel which is a tremendous strategy that we'll have to talk about more on this YouTube channel and also working on coming up with a really good offering some sort of info product that I could push out um before the end of the year to try to hit my monetary goal for that website so these are all projects that are still very much in the works nothing's been dropped um so we're we're still working hard on those things a couple of questions here um Madeline Martinez says nice painting in the back so this was in China and it's actually a photograph that Jim took so you know if you see photographs around our office in any of the rooms where we film The photographs are all photographs that Jim took there's a reason we did that by the way and it's because uh other people's artwork showing on the walls in our videos could be a copyright infringement and the creator of that artwork could potentially ask us to remove a video if they don't want their painting showing up so there's a legal reason why we're using our own artwork so we printed out a bunch of Jim's photos on canvases a long time ago um and uh yeah that's but it's awesome and I again I'm almost certain that he said that was in China um and JL asked a question I get this question a lot what percent of people that have signed up for project 24 make it to full-time income after two years the answer is I really don't know um at one point and I should do this again at one point we did a study where we looked at the timing of when people report Milestones which by the way people only report Milestones when if they want to and so we have a lot of members who literally sign up for project 24. do the coursework but don't really participate in the community but they do the coursework they build their blog they do everything they're supposed to do and they just do it and they just move on with their life and they aren't very active in the community they're not submitting Milestone reports and I know about that because I hear from those people oftentimes later saying oh yeah I did that but it's like they never submitted a milestone but we did do a study where we saw how long it took people to hit Curry day or pizza day and then what percentage of the people that did the that reported hitting Pizza day what percentage of them hit hundred dollars and how long it took what percentage of them hit 500 and what time it took then a thousand and then full time and that was a couple years ago so I need to do that again I remember the numbers being awesome like super happy with it but um there was a there was a huge like drop off between zero dollars and pizza day and there's two things that account for it either people signed up and they just do the coursework and they just don't ever report anything which I think is true for a lot of people but there's also the people who pay for it because they intend to do it and then life gets in the way and they don't ever do it and we just never hear from them again they sign up for project 24 and um they never did anything and so I don't know what happens to those people because all the numbers are self-reported I can't tell you what percentage of people that signed up make it to full-time income so anyway I'll redo that study though because I think it's much more telling to determine what percentage of people who who get to Pizza day and report it also end up reporting full-time income the other thing too is there's no way to report it if you're not still a member so if somebody pays for one year and then leaves but then still hits it within their 24 month period I don't know I'm never gonna hear that from them so the numbers are a lot more complicated to get than people give us credit for so when I'm criticized for not publishing that number it's because it's impossible for me to gather so but thanks for asking uh anyway foreign that's uh that's all I have time for today sorry I would keep going I'd keep going I just love hanging out with you guys um anyway so thank you all for participating in this uh live with me today and uh I'm excited to keep working on these projects and keep making awesome content for you and um and thank you all for your support and for being a part of this community uh we'll see you all soon