[0:00] Not all YouTube views are created equal.
[0:02] A channel getting $100,000 views in one
[0:04] niche might make $300, but a different
[0:07] channel getting a 100,000 views in a
[0:10] different niche could be making $3,000.
[0:13] The difference is RPM, which is how much
[0:16] you actually keep and how much you
[0:17] actually make per,000 views after
[0:20] YouTube takes their 45% cut. And that's
[0:22] basically why choosing a really good
[0:24] niche matters. Now, I personally run a
[0:26] bunch of different YouTube channels
[0:28] across a bunch of different niches. And
[0:30] in this video, I want to go over 10
[0:31] different niches and go over exactly how
[0:34] much they're making per,000 views. And
[0:37] this is based on real data based off of
[0:38] my own personal experience talking with
[0:40] tons of people throughout my communities
[0:42] who actually run channels in these
[0:44] niches. Now, real quick before we get
[0:46] into the niches, what you need to
[0:47] understand about YouTube is that YouTube
[0:49] doesn't just have a clearcut, this niche
[0:51] makes this much per,000 views and this
[0:53] niche makes this much. It's not like
[0:55] that. It's based off of a bidding system
[0:57] of advertisers who bid on certain
[0:59] keywords and who put ads on specific
[1:01] videos in specific channels. We cannot
[1:04] control if an advertiser is going to put
[1:06] an ad on our videos or our channels. But
[1:08] what I've personally noticed is that
[1:10] over time once you grow a really big
[1:12] channel, you'll see your ad rates go up.
[1:13] So your RPM can fluctuate a lot as your
[1:16] channel grows because advertisers will
[1:18] want to put ads on your channel
[1:19] specifically. But again, we can't
[1:21] control that. But the thing we can
[1:22] control is choosing a subject where
[1:24] advertisers want to put ads on those
[1:27] keywords. So if you look into who the
[1:29] top advertisers on YouTube are, it's
[1:31] companies like Apple. Now what keywords
[1:33] is Apple going to be putting their ads
[1:35] on? It's going to be techreated videos.
[1:37] Another one of the top advertisers is
[1:39] Expedia. They're going to be putting
[1:40] their ads on travel related videos. So
[1:43] both of those niches are going to be
[1:44] higher than average when it comes to
[1:46] their RPM. And in this video, I'll break
[1:48] down what their RPMs are, as well as how
[1:50] much money a lot of the top niches on
[1:53] YouTube are making per thousand views,
[1:55] so that you can make an informed
[1:56] decision as to, hey, should I get into
[1:58] this niche or should I not? And I'll
[2:00] also talk about some of the nuances with
[2:02] this as well if you can make money in
[2:03] other ways also. Because even though
[2:05] something might not have the perfect CPM
[2:07] or RPM, you might be able to sell
[2:09] something in that niche, but that's
[2:11] usually not the case. Because if you
[2:13] think about it, if an advertiser is
[2:15] going to pay a lot of money to put an ad
[2:17] on your channel, it would stand to
[2:19] reason that you could also sell
[2:21] something from that channel because
[2:22] they're putting the ad on that video
[2:24] because they're presumably planning on
[2:25] making that money back. So, why don't
[2:27] you sell something from your channel as
[2:28] well? And that's how you can bump up
[2:30] your RPMs to be making over $100 per
[2:33] thousand views. And that's what I
[2:34] personally do on a lot of my different
[2:36] channels. So, I just want to say make
[2:37] sure to sell something from your
[2:38] channel, whether it's an affiliate
[2:39] product or something else. You can go on
[2:41] something like Google Gemini and ask it
[2:43] find me affiliate products for my
[2:45] channel in this niche and then you can
[2:46] do that and that way you can actually be
[2:49] selling something from your channel. And
[2:50] I'm actually creating a platform called
[2:52] Moon where people can make their own
[2:53] digital products and sell them from
[2:55] their channels where they can make their
[2:56] own moon which is basically their own
[2:58] corner of the internet that they own
[3:00] where they can sell digital products and
[3:01] AI versions of themsel and everything
[3:03] else. And that's how you can make over
[3:05] $100 per thousand views. So, now let's
[3:07] get into the niches. Starting with niche
[3:08] number one, which is personal finance
[3:10] and investing. Now, what I personally
[3:13] have seen from running channels in this
[3:14] niche and talking with a lot of people
[3:16] with channels within this niche is that
[3:18] this niche can make anywhere from $12 to
[3:21] $25 per,000 views. And this is because a
[3:24] lot of investment platforms advertise on
[3:27] YouTube as well as trading courses,
[3:29] financial services, as well as Bitcoin
[3:32] ads and everything else. They're going
[3:33] to be putting their ads on financial
[3:35] related videos. Even myself, I sell a
[3:37] program on how to grow on YouTube and
[3:39] make YouTube into a business. I'm going
[3:41] to be putting my ads on keywords related
[3:43] to financial subjects, anything related
[3:45] to money and making money and growing a
[3:47] business. So, I'm contributing to that
[3:49] RPM. Now, channels like Chris Invest are
[3:51] a great example of a completely faceless
[3:53] channel within this niche that's doing
[3:54] incredibly well. He makes super simple
[3:56] whiteboard videos. You could literally
[3:57] just use something like Videocribe to do
[3:59] that. And also the audience within this
[4:01] niche skews older and older people tend
[4:03] to have disposable income which is what
[4:06] advertisers want. And so I've actually
[4:08] thought it might be a really good idea
[4:09] to run a channel targeted towards older
[4:12] people in finances. That could be huge
[4:14] and feel free to steal that idea. Plus
[4:16] you can sell things yourself within this
[4:17] niche. You're not just limited to the
[4:19] RPM. Obviously you should be selling
[4:21] something if you're within this niche. I
[4:23] would actually highly recommend that you
[4:25] either are an affiliate for different
[4:27] investment platforms if you're doing
[4:28] like an investment channel for example.
[4:30] And something I want to note as well is
[4:31] that the RPMs can start lower within
[4:34] these niches and then get bigger over
[4:35] time because as we mentioned advertisers
[4:37] will put ads on your videos. That's why
[4:39] the range is so big. Don't expect to be
[4:41] making $25 per thousand views right off
[4:44] the jump when you get monetized, but it
[4:45] can advance to that amount. Now, niche
[4:47] number two is technology and AI
[4:50] tutorials. AI content is absolutely
[4:52] crushing it right now. New tools are
[4:54] launching all the time. There's always
[4:56] some news happening related to AI and
[4:58] there's millions of people out there
[5:00] searching on YouTube trying to figure
[5:01] out how to use them. And so the RPM for
[5:04] this niche is anywhere from $5 to $15
[5:07] per,000 views. Now, if you talk about AI
[5:09] in the context of, for example, making
[5:11] money, that is going to be a higher RPM.
[5:13] Just make sure not to promise any
[5:15] specific dollar amounts or anything
[5:16] about how much people could potentially
[5:18] make because YouTube has been cracking
[5:20] down on channels that post videos like
[5:22] easy way to make $500 a day. And I've
[5:24] had some problems with my own channel
[5:25] where I had to delete a bunch of videos
[5:26] and everything. So don't fall into that
[5:28] trap. But you can give tutorials. You
[5:29] can talk about the latest AI news. And
[5:31] the real money when it comes to this
[5:33] niche, if you're going to do it though,
[5:35] would be affiliate commissions because
[5:37] you could literally be an affiliate for
[5:39] every single AI tool that you talk
[5:40] about. And a lot of them can pay 30 to
[5:42] 50% recurring commissions for life. For
[5:46] example, I have an AI tool called Tube
[5:47] Magic that writes god tier YouTube
[5:49] scripts and we give a 50% recurring
[5:52] commission for life for people who do
[5:54] that. And multiple people make full-time
[5:56] incomes literally just off of promoting
[5:58] that tool. I've got another tool called
[5:59] Vid.ai and we give 30% commissions for
[6:02] life. And the cool thing about this
[6:03] niche is that the videos are pretty easy
[6:05] to make. You can just do super simple
[6:06] screen recordings, no fancy editing
[6:08] required, and these videos can do super
[6:11] well. Now, the third niche we're going
[6:12] to be talking about is business
[6:14] documentaries. And this is going to
[6:16] hover around $5 per thousand views. But
[6:18] you might be thinking, "Okay, Matt, but
[6:20] it's in the business niche. Wouldn't
[6:21] businesses want to be putting ads on
[6:23] these types of videos?" And while that
[6:24] is true, the audience that this attracts
[6:26] are mostly people who are into
[6:28] entertainment style videos and not
[6:30] necessarily looking to solve a problem
[6:32] within their own life. Now, if you're
[6:34] doing more so of a business story
[6:35] channel that is about how the businesses
[6:38] have succeeded and the things that you
[6:40] can take away from the business and
[6:41] giving actual business advice to people,
[6:44] then you can make a lot more. Then it
[6:46] could be 10, 15, $20 per thousand views
[6:49] depending on the keywords that you use.
[6:50] However, for the majority of people, if
[6:52] you're just talking about it in an
[6:54] entertainment aspect, like most of the
[6:56] big channels like Magnets Media, for
[6:57] example, do then it's going to be a lot
[7:00] less. Now, niche number four is health
[7:02] and fitness. And channels like Natural
[7:04] Cures, Body Hub, and Yellow Dude are
[7:07] great examples of channels within this
[7:08] niche that are doing incredibly well.
[7:10] And channels within this niche, from
[7:12] what I've seen, can make around $8 to
[7:14] $12 per thousand views. And that's
[7:16] really good. And I don't know if you're
[7:18] seeing the pattern here, but essentially
[7:20] niches where people have problems that
[7:22] they want to desperately solve. Whether
[7:23] it's related to health, wealth,
[7:26] happiness, finances, all of these
[7:28] subjects are things that people
[7:29] typically have problems in that they
[7:31] want to solve. and advertisers are going
[7:33] to target those people driving the RPMs
[7:35] in this niche up. Now, niche number five
[7:38] is travel. And this niche can make
[7:40] anywhere from $8 to $15 per thousand
[7:42] views. And we talked about travel
[7:44] because huge companies like Expedia are
[7:46] some of the top advertisers on YouTube.
[7:48] And of course, this is going to vary a
[7:49] lot depending on your audience geography
[7:51] because if you do US focused travel
[7:53] content, that's when you can hit $15
[7:55] RPMs. But if you get mostly
[7:57] international audiences, that can bring
[7:59] it down closer to $5. The cool thing
[8:02] about this niche as well is that a lot
[8:03] of the content is evergreen because if
[8:05] you do a top 10 places to visit in Japan
[8:07] type of video, that's something that can
[8:09] get views for years and years in the
[8:11] future. And there's also channels like
[8:12] Jetet Genius, for example, that produce
[8:14] videos related to tips and tricks for
[8:17] air travel that do incredibly good. So
[8:18] you can do tutorial-based videos about
[8:20] how to travel on planes. There's also
[8:22] channels like Cruise Like a Pro that do
[8:24] cruise related videos and all the tips
[8:26] and tricks for having the best cruise of
[8:27] your life. And there's probably not much
[8:29] competition in that niche. I personally
[8:30] haven't ran a channel in this cruise
[8:32] niche specifically, but if I were to
[8:34] guess, I would think that those would be
[8:36] very high RPMs because I have seen a lot
[8:38] of cruise ads on YouTube. I don't think
[8:40] there's much competition, especially
[8:41] when it comes to educational
[8:42] cruise-based videos. Niche number six is
[8:45] relationships and dating. And health,
[8:47] wealth, and relationships are some of
[8:48] the biggest pillars in all of our lives.
[8:50] And relationships doesn't just have to
[8:52] be limited to dating either. It can also
[8:54] be related to business relationships you
[8:56] have. It can be related to interpersonal
[8:58] family relationships, friendships, and
[9:00] knowing the psychology of how to
[9:01] influence people. And channels like Bry
[9:03] Hart, for example, use super simple
[9:05] stick figure animations made entirely in
[9:07] Canva and pull millions of views. You
[9:09] could also easily sell a community on
[9:11] the side for this or you could sell
[9:12] books and other things. And my upcoming
[9:14] platform, Moon, will be absolutely
[9:16] perfect for this. Now, niche number
[9:17] seven is pets. Now, this is kind of a
[9:19] relationship type of channel as well,
[9:21] due to the fact that pets are a huge
[9:23] part of a lot of people's lives. I
[9:25] personally grew up with a lot of dogs
[9:26] and cats as well. And when I was
[9:27] teaching my dog tricks and I was raising
[9:29] them for the first time, I would always
[9:30] learn a ton by watching YouTube videos
[9:32] and a lot of other people do this as
[9:33] well. So, the pet niche can actually be
[9:36] incredibly huge because you can give
[9:37] amazing advice to other pet owners and
[9:40] plus you're giving pets a better quality
[9:41] of life in doing so. And there's
[9:43] channels like Doggy Digs that do exactly
[9:45] this. They do fun fact videos as well as
[9:47] tutorial videos. And in the cat niche,
[9:49] you have channels like the Purring
[9:50] Journal, which do the exact same thing,
[9:52] but just for cats. And the RPM for this
[9:54] niche would be around $7 to $10 per
[9:56] thousand views. There are a lot of pet
[9:59] companies that advertise on these types
[10:01] of videos. Niche number eight is scary
[10:03] stories. Now, scary stories is an
[10:05] example of a niche that can get millions
[10:07] upon millions of views, but it is an
[10:09] entertainment niche. You're not going to
[10:10] be selling something in this niche. And
[10:12] I know a lot of people who run scary
[10:13] story channels who've tried to do things
[10:15] like selling t-shirts and everything. it
[10:17] just does not work that well. The main
[10:19] money you're going to be making in this
[10:20] niche is going to be ad revenue. And
[10:22] while the RPM and the ad revenue is on
[10:24] the lower end for this one, it can be
[10:26] somewhat offset based on how many views
[10:29] that you can get within this niche. And
[10:30] the RPM that I've seen within this niche
[10:32] is $3 to $4 per,000 views. So again, a
[10:36] lot lower. I personally wouldn't
[10:37] recommend doing a channel in this niche
[10:39] unless it's something that you're just
[10:41] super passionate about and it's
[10:42] something that you love, then by all
[10:44] means feel free to do it. But just do it
[10:45] with the understanding that you're not
[10:47] going to be making as much per thousand
[10:49] views as a lot of the other niches that
[10:51] are out there. Now, one way you could
[10:53] increase the RPM within this niche
[10:55] significantly would be to create super
[10:58] long scary story videos. You could push
[11:01] it to 5, 10, even more dollars per
[11:03] thousand views. If you're creating
[11:05] multiple hour-long scary story videos
[11:07] and putting a lot of ads throughout
[11:09] those videos, that's one instance where
[11:11] you can make a lot more from this. And
[11:13] that's just one tip that you can use.
[11:14] Niche number nine is movies. And I'm not
[11:16] talking about re-uploading movies. You
[11:18] should not do that. That's how you get
[11:19] banned off of YouTube. In fact, it was
[11:21] in the news recently that a lot of AI
[11:23] channels that were producing AI
[11:24] generated movie trailers of copyrighted
[11:26] characters recently got taken down off
[11:28] of YouTube. So, don't do that. What I'm
[11:30] talking about is doing top 10 lists when
[11:31] it comes to movies, similar to channels
[11:33] like Looper or Watch Mojo or even
[11:35] talking about the different celebrities
[11:37] from different movies. And the movie
[11:38] niche is pretty good. You can make
[11:40] around $11 per thousand views for the
[11:42] RPM from it. Again, this is a broad
[11:44] generalization. It's going to differ a
[11:45] lot depending on a lot of different
[11:46] factors. However, that's about how much
[11:48] you can make. You can't really sell
[11:50] something from this niche. So, again,
[11:52] you're really just limited by the ad
[11:53] revenue. It's not the best niche in my
[11:55] personal opinion, but I just wanted to
[11:57] let you know how much you can make. And
[11:58] niche number 10 is meditation videos.
[12:01] This is a niche that trips a lot of
[12:02] people up because I see so many people
[12:04] doing it the wrong way where they just
[12:06] find some meditation audio online and
[12:07] then they just re-upload it as their own
[12:09] video. That's not the way to do this.
[12:11] there's way too much competition and
[12:13] that is not going to differentiate you
[12:14] from all the other channels out there
[12:16] and it's not going to allow you to
[12:17] create new original content. If you're
[12:19] going to do this niche, I would highly
[12:21] recommend having a verbal voice over
[12:23] whether it's your own voice or an AI
[12:25] voice giving a guided meditation. Now,
[12:27] if you're doing this and you're making
[12:28] 10, 20, 30 minute videos, the RPM for
[12:30] this is going to be around $5 to $10 per
[12:33] thousand views. However, this is an
[12:35] example of a niche where you might want
[12:36] to make super super long videos just
[12:38] like scary stories that'll push the RPM
[12:41] past 10, 15, even more dollars per
[12:43] thousand views like I've seen a lot of
[12:45] channels doing, especially channels
[12:47] making sleepreated content because TV
[12:49] viewing is exploding right now and
[12:51] longer content can do incredibly well.
[12:53] And no matter which niche that you
[12:55] choose, I highly recommend focusing on
[12:56] long content where you can put a lot of
[12:58] ads throughout your video which will
[13:00] drive your RPMs up. It'll keep people on
[13:02] YouTube, keep people on your channel,
[13:04] and stay in a niche ideally where you
[13:06] can sell something as well. In the
[13:07] meditation niche, for example, you could
[13:09] sell audio of meditations, and Moon will
[13:11] allow you to sell files like that. And
[13:12] now, to give you as much value as I can
[13:14] possibly give you, here are all of the
[13:16] different niches that I know as well as
[13:18] how much money that they make per
[13:20] thousand views. I'm just going to scroll
[13:22] through this list. Feel free to pause it
[13:23] at any point to try to find your niche
[13:25] of whatever niche you happen to be in.
[13:27] And feel free to screenshot it. So that
[13:29] way you know exactly how much you can
[13:31] expect to make per,000 views. So I hope
[13:33] this was super helpful. Now one thing I
[13:35] really want to say if you get anything
[13:37] from this video, make sure to be in a
[13:39] niche where you can sell something. And
[13:40] if you are, make sure that you actually
[13:42] do sell something from your channel
[13:44] using something like Moon. Make sure to
[13:46] sell something from your channel so you
[13:47] can make as much money as possible and
[13:49] make YouTube into a real business. I
[13:50] really just want to see you succeed on
[13:52] YouTube and that's how you do it. And if
[13:53] you want my personal help with doing all
[13:55] of this, you can check out Tube
[13:56] Accelerator, my program, down at the
[13:57] link in the description where you can
[13:58] book a call with my team and we can see
[14:00] if that's the right fit for you. And if
[14:02] you just want to get some more free
[14:03] value, feel free to check out this video
[14:04] next to me right here, which shows
[14:06] exactly how to start a faceless YouTube
[14:09] automation business the right way right
[14:11] now. Feel free to check it out. My name
[14:12] is Matt Parr. Thanks for watching and
[14:14] I'll see you