[00:01] jobs in sales, marketing, finance, design, any most people, this is quite scary. But think about this: if AI is at the same time it's opening the biggest door of the last decade [00:15] for you to start your own online business and stay on the right side history, an ordinary person, from the comfort of their living room, without knowing how to program and without having much money, can set up a profitable online business. And that's [00:28] If you don't know me, my name is Jesús Orozco. 14 years ago I was a kid from a a day on public transport to go and sell iPhone cases. And after managed to set up a business on my own that generated €4,000 net in a single month. [00:43] artificial intelligence daily to run my company in such a way that I have time to and help thousands of entrepreneurs earn their first few thousand this video is what I would do today if I had to start doing something new. I'm going to [00:58] use the Cloud in 2026 and set up a profitable online business from the comfort of your artificial intelligence, how to find your winning business idea, how to create content that sells with the cloud, and how to make all of that work as a one- [01:13] happening right now that nobody is seeing. There are two types of people using Clot in 2026. Those who use it to get answers to simple questions and those who use it to make money. The first group, which makes up [01:25] 99%, are simply using AI for entertainment. In contrast, the latter truly profitable online businesses. And the difference isn't the tool, the difference is other issue you need to understand. People are afraid of [01:40] artificial intelligence. Read headlines every day about how artificial intelligence is replacing jobs in marketing, sales, finance, design, accounting. And the truth is, they're not wrong, it's happening. The difference [01:54] is that while one half of the world is worrying about something it cannot control, the other half is taking advantage of that same movement to Artificial intelligence is not going to put you out of a job. What will get you fired [02:06] is not knowing how to use it and not adapting right now to all the very simple image. Imagine a rocket. Your role as a human is to launch the rocket, control it, and land it correctly. You decide where it goes, its [02:19] direction, and you also decide what the mission is. Artificial intelligence is what flies the rocket between launch and landing. It does the intermediate work. He is dedicated to designing, writing, calculating, searching and organizing [02:31] does not decide where it goes. The people who are are the ones who expect the rocket to launch itself. It asks you to do the job without thinking and judging, which is precisely the one thing that AI still doesn't do well. You [02:44] the engine, the boring work. Now , once this is understood, the question is, if AI is the engine, what rocket do you put it in to fly? Because things. And this is where the wheat is separated from the chaff. When an entrepreneur [02:58] about how much money they will earn this month. But that's the mistake most people make. What you need to think about is whether what you're building is an asset that will generate wealth for you in the long term. If it's an [03:11] You have a salary every month, you have dividends at the end of the year and maybe in that can be sold for hundreds of thousands of euros. If it's not an asset, what you have is a job in disguise. So let's do a quick comparison with [03:25] . Sell ​​on Amazon. People are going crazy over this. With Amazon, You're building something that isn't yours. Amazon owns the customer, can can also block your account without warning. And even if your product starts [03:40] to take off, they copy it with their own brand and then leave you out of the game. You have no brand or data. It's a rental and you're working for Jepas. Another everywhere is real estate. Buying and renting out properties is [03:53] enough capital. If you do the math after taxes, you'll probably need more than €1 million to Probably not. And don't feel bad because I didn't have them either when I [04:07] started. Ultimately, when big businessmen tell you that you have to say it from a point of view that is biased by the money they have. And wait, because now comes another classic: marketing agencies. [04:20] Think about it carefully. Ultimately, when you set up a marketing agency, you're you're even slightly intelligent, you'll have noticed that hours are becoming less and less valuable because artificial intelligence does the same thing, faster and cheaper. [04:33] And in the end, what you have is another job where you are both the client and the boss . And finally, golden opportunities like dropshipping, quick money. You look for the winning product of the month, you exploit it, it burns out the audience, [04:45] and then you look for the next one. No customer and no brand is truly yours, and you fail to get buy from you again. Now, if all these is starting out and wants to set up a one-person business, what options are [04:58] left? So we are left with the only business model which doesn't require experience which you can do from a laptop with an internet connection. And besides being able to give you a salary every month for your work and extra dividends at the [05:12] end of the year, it can also be an asset that you can sell in the future for hundreds of thousands or perhaps more than 1 million euros. E-commerce with passes three filters that no other business model can overcome. Filter [05:25] number one, antifragility. People will always buy physical products. to human beings and even better, artificial intelligence does not destroy this model, but quite the opposite, it enhances it. With proper use, you can [05:38] do it faster and more cost-effectively. Filter number two, real net profit and asset. You're not trading your time for money, you're building a brand and a customer base that are worth money in themselves. It's an asset that appreciates in value [05:51] while paying you every month. Filter number three, scalability. The e-commerce industry is worth billions worldwide. You can always add products, markets, channels, and most [06:03] growth ceiling. However, when you start an e-commerce business with artificial intelligence and leverage tools like the cloud, Previously, to set up an e-commerce site, you needed to pay a designer, a [06:15] programmer, a photographer, a copywriter, and a community manager. Thousands of euros invested before your first sale and months of work. Today with Cloud, you can have all that equipment on your laptop, all from the comfort of your living room and completely free. [06:28] Artificial intelligence has lowered the That's what you need to understand. And that is why a kid from a small town in 2026 can compete with brands that have been in the market for decades. For the [06:42] money to get started. What is needed is to use started at 19, I spent my mornings in the Apple store selling cables and my afternoons locked in my room setting up online stores. I was alone, with no [06:56] knowledge of e-commerce and no clear guide. I set up my first store, make any money and I ended up closing it. The less made sense. I launch the store, a few sales, no profit. And the [07:12] fourth store, selling backpacks, was the one that took off and generated real net money for me . In just one month I earned €4000 net. That's almost three times what I earned at Apple. That's when I knew this was really my thing. But the really crazy thing [07:25] attempts and several years, you can now do in days or weeks because the cloud generates ideas for you, validates products, writes copy, builds your [07:37] optimizes content. A single person working from their living room with a a company with a team that costs €20,000 a month. If you're trying to start a business in 2026 as if it were [07:50] 2015 and you're competing against people who are using artificial intelligence tools, you're sure to lose . The rocket is e-commerce, the engine is AI, and this is where it's your turn to pilot the ship. And now that you're [08:02] starting to get a clear idea of ​​how you're going to pilot your ship in the world of comes the question that will really define whether your business works or not. specific niche are you going to start? Because there are saturated niches, niches that are [08:16] dying, niches where the margins are ridiculous, and then there are the profitable niches, the ones that move real money. And the problem is that without data, trying to choose a niche blindly is like throwing darts blindfolded. That's why [08:29] we've built a tool within consulting. The niche analyst. I'll show you. Here we have the niche analyst promestro . And as you can see, well, there are a lot of sections. The first one is [08:41] to communicate to artificial intelligence the best way possible. Give him a mission. The mindset too. Okay, here we have eight points. the passion skill, the [08:54] checklist, the model is always e-commerce with its own brand, etc., etc. Then we have, uh, a guide, let's say, of how we want it to work, giant paragraphs, we don't want him to go off on a tangent, we don't want [09:08] we have five questions that we are going to answer and then we basically have the and the structure of how we basically want it to behave. So, [09:20] once we started working with this Bron, he asked us five very simple questions. The first is the professional profile you have right now implications than you think, because it implies that you have experience in [09:33] something and it also implies that you probably do n't know other things if you have been in a very specific niche. This is super important so that the AI ​​understands exactly your current situation. The next question is also about [09:45] your passions. This is very important because many people think that you have to invent something or research a super weird niche to find a market opportunity. And they're partly right, but what we [09:57] 've realized working with a lot of clients is that the easiest, effective thing in terms of probability of success and net money is to do something in your online store related to your passion. So, [10:10] here, for example, I've put golf clothes and, uh, the initial capital, to start a business, how much do you can set up a factory, but if you have €500,000, that's when you're in [10:25] real business on the internet. the available time you have. The vast work with us have another job before working with us . When I started with online shopping I had two jobs or one and a half jobs, one full time and one part time and I [10:39] was still able to find 2 or 3 hours a day. I'm here, working 5 hours a okay? Normally our recommendation, as you can see me speaking in Spanish, is to sell in Spain because of the purchasing power, but we also [10:54] Latin America. Simply enter the market where you want to sell. And when you've answered everything, what appears is this website, which is visually very easy to follow. Uh, you can put it on, in fact, if you want it [11:07] in dark mode, you can print it or you can save it as a PDF too. And what it basically gives you is a complete analysis of the niche based on data from global markets and the data we have in consulting. It [11:19] given to the five questions and tells you directly what your best bet is, okay? This, I mean, if I had had this, I mean, that it literally takes 3 minutes to answer five questions or one minute, I mean, I would have saved a [11:33] my first online store would have really worked and I wouldn't have had to wait 4 years to be able to quit my job. He could have So you're making a comparison of the three niches, [11:46] right? Because what you're going to see is that it gives you three possible products, okay? Once he understands your niche and your passions, he gives you the three products he money, basically. So, well, you have five variables [12:00] life when selecting a product, but now you see them much more easily, right? What is defensibility, skills, passions, profitability, and speed of sale? Okay? So, the first product that came out, in this [12:15] case we said that our passion was Golf, are customizable premium golf accessories, right? And it gives us, well, different examples, because it's a small product with a medium-high price tag, a very high margin, and [12:30] a passionate community, okay? In all sports, not just with scoring goals, there's always a niche that has a lot of passion for it, right? Uh, and that's one of the things that interests us. And also, the purchasing power [12:42] rather medium-high, so it's better to sell to people who have money than to people who don't have as much. Okay, and here we get a more visual comparison, right? Of those five variables which we scored, okay? [12:54] The highest one, notice that it's Pasiones with a 92 out of 100. It also makes a that might have literally cost you thousands of euros to hire outside, right? In this case, it shows you the market size for [13:09] growth it has had in recent years, which is 8% year-on-year, which is quite good, the gross margin is also quite high, that around half, well, a little less. Hey, this is above, it says so [13:24] much saturation, okay? Many people think that it's not that everything is saturated, it's that it is saturated, but with mediocre products and people who don't know how to properly operate an e-commerce business. And [13:39] obviously when you compare the golf sector, for example, with the saturation is not the same and that, therefore, is an opportunity. If you really want to sell women's dresses or fashion or women's fashion, which is surely [13:52] one of the most competitive niches, that's also good because you're going to a market that is already a bit more sophisticated, they already know the market. But anyway, having said that, I'll give you a [14:06] cost you to start the store between €300 and €450 per month. This is nothing. And the estimated time until the first sale. This data is based on our own of people who set up their store from scratch with these variables, what is the [14:21] average time to the first sale? That 's the hardest, then the sales come later, which are less difficult. So, the suggested product again, it refers you to it here and also tells you, well, simply an extension of that [14:36] market research, right? Why does this niche fit your profile, right? In each of those variables. Uh, other brands that already exist mainly in the United States, they also put one up in Spain, uh, risks, okay? Because in the [14:49] you have to know the risks, understand them, accept them and take them into account for the decisions you make in the future. And there have been some similar cases, haven't there? Here it talks about a brand, uh DTC is Direct to Consumer, that is, [15:04] that goes directly to a consumer, uh, that was launched by a single founder, started with laser engraving from a local supplier, invested relatively little and in 18 months went from 0 to 14,000 € per month with a [15:19] gross margin of 58-65%. And that's the key to that growth, isn't it? Organic content on Instagram featuring real amateur golfers and limited monthly drops that created scarcity. And today he bills €250,000 a year with just one person and all the [15:35] 're looking for, isn't it? What we are looking for is to create a brand that can generate the first sale in the easiest way possible, thanks to having more data and more knowledge than the rest of the world. Generate that first sale, [15:50] scale up, then generate your first € 1,000, €2,000, €3,000 per month, and if you stretch it out for a couple of years and put in the work and effort, probably the same anything else now, you can position yourself, in this case, with a [16:05] company that bills €250,000 a year with one person and no operational complexity. And of these €250,000 a year, surely €50,000 or €60,000 will be net for you; that's a pretty reasonable income. The second product, uh, that gives you [16:21] two more, simply because even though this has a lot of data, perhaps because of the passion you have and that you have defined in this process, you also know about Golf in this case, right? And maybe you can also evaluate or [16:34] add other products, or add these products at the same time, and it will give you exactly the same analysis, right? Notice that in the second one it shows a 71, in the first one it shows a 78. There's such a huge difference, okay? And I think it's also important [16:48] exactly the same thing. What's different about this one? Well, it's probably a bit more competitive because of the hats, isn't it? It's super important that you also see the rest of the things, the real cases and, uh lastly, well, uh, [17:01] golf balls with their own brand, okay? And here it does drop a little, to 62. the market for this type of product, specifically in Golf, will be dominated by bigger brands, right? Well, but hey, that could be a [17:17] recommend it as your first product if it's listed as number your intuition tells you that something works best, that's probably a good decision. You have a clear comparison with all the variables and [17:30] which one wins. And most importantly, because knowledge, okay? It's saved a lot of money and done it very quickly, but you have to take action, okay? Ultimately, the results are the sum of the [17:44] actions. The actions are in the right direction. This is the right direction, but I'm not going to start investigating your suppliers, defining your brand identity, or uploading content to Instagram. You have [17:56] to do that yourself. So that's the key, and that should also reduce a lot of the stress of creating a business, right? Because you just have to take action in make sure you find the correct address. So, you just take [18:09] action, follow a recipe, and if the direction is right, which it is, the one more thing. Since in this video I'm going to teach you the four exact steps you need to know to create your online business with the Cloud in 2026, plus the [18:22] to start setting it up today, I'm going to give it all to you for free. Go to my Instagram account and send me the word " niche" via direct message. I'm going to niche analyst, which tells you the three most profitable niches for your case, plus [18:36] video, explained step by step, so that when you finish watching the video you'll have first e-commerce business with artificial intelligence. Now, let's move on to step two. Once you have a clear understanding of your niche, the next question arises. Within that [18:49] sell? Because within the same niche there are products that sell themselves and there are as much profitability. This is the reality of living in a market dominated by between them is not luck. There is a very specific pattern that many [19:03] thousands of entrepreneurs, and this is the point where they get stuck for weeks, going around in circles, looking at products on TikTok, comparing prices, and not actually taking any action. I understand, it's normal. What's scary is [19:16] making a mistake, and if you choose wrong you'll lose a lot of time and money. But the problem isn't choosing wrong, the problem is choosing based only on what you same way that I set up my first online store 14 years ago, [19:29] selling is often the opposite I experienced this in my own life. Do you remember my four stores? The first three failed. The fourth time, selling backpacks, was the one that made me earn [19:43] €4,000 net in a month. And for years I thought the difference was simply luck until one day I sat down to analyze what the fourth one had that the previous ones didn't. And what I discovered is that the fourth one met three very [19:55] specific rules that the other three did not. I call these rules the ideal product checklist, the non-negotiables that a product must have. Rule number one, the product has to be small. It needs to fit in a [20:07] small box, ideally an envelope, so that logistics and shipping costs are ridiculously low and don't eat into your profit margin. If you sell furniture from your home, you're going to have a problem. If you sell something that fits in an envelope, a small box, or a [20:19] easier to get started. Rule number two, look for something recurring that customers can buy more than once. Ideally, it should be a consumable item or feature example, because the real money in e-commerce lies in the customer coming back [20:34] to buy again and again. The first sale pays for logistics and that give you real net money. And finally, rule three: the product must be associated with a result. People don't buy products just for the sake of it. [20:47] People are looking for a small transformation, to look better, to feel If your product is just a pretty thing, you're going to end up competing against Amazon. If your product is a transformation, you're going to be competing against [21:00] failed, failed because they violated at least one of these three rules. The fourth one was turning three. And as I told you, it wasn't luck, it was hitting the mark with the time I didn't know existed. Today, thanks to [21:13] artificial intelligence, you don't need to make four attempts to understand these three created an artificial intelligence tool that helps you within your niche. I'm going to show you how it works. This is the [21:27] product hunter and the first preview is quite extensive, so remember, if you on Instagram with the word niche and I'll send you this one and all the ones we're going to see in this video. Let's take a little tour of this, okay? It has some of [21:41] the same sections as the previous one: identity, the mental framework, and step-by-step internal reasoning. Uh, but the most important thing is that they are three you really have to do is copy, paste, and answer three [21:54] analysis process, okay?, which is obviously quite complex, this was created by my team. And if I go to the three questions he asks you, they are really very simple. The first question is, what is the exact niche in which you are going to sell? [22:07] No? And here I have already answered that I want to sell golf polo shirts to men I want to sell golf polo shirts to men between 35 and 50 years old. And the following is the batch of stock. In other words, the vast majority of our customers do not [22:20] pay for the stock before selling it, okay? Because firstly we have a list of verified suppliers with most of whom we have agreements where you do n't need to pay them until you sell it. Well, there [22:34] are also many people who prefer to have at least a little bit of stock to generate content or simply because they like to deliver faster. So, what capital do you have? Okay, here I've put less than €300 and then the [22:47] target market. In this case I have put Spain. And when you answer the three questions, what you get is a product analysis, but a real one, you can put anything in front of and they'll say, "Yes, everything is wonderful and everything [22:59] is perfect." Notice that here, before going into all the details, it tells you, "Look, if you have less than €300 to sell more or less luxury polo shirts to to sell more or less luxury polo shirts to men of this type, with less than €300 it [23:13] 's not viable, okay? Because the suppliers' MOQ, which is the minimum order units you have to order from a supplier, is usually 50. 50 * €12 is but given the conditions we've set, I mean, it's great to be [23:29] super optimistic, honestly, okay? And these videos, the content, our artificial intelligence tools , well, they really be hyper-realistic, and this is one of the things our clients value most about [23:42] us, that we tell them things as they are, because it's wonderful and yes, yes, everything looks great and then you put a A lot n't get what you want. What I want is for you to get what you want. [23:56] Then, after giving you that warning, he says, "Hey, your best bet is handcrafted golf club head covers, which is basically what you put on the club when you carry them around to protect it, okay?" Which is like [24:08] , well, this is very niche, isn't it? Because we chose the Golf. Okay, here are the three products, exactly the products you should start with that meet your needs, okay? Our checklist. No, it's small, [24:21] golf cap issue isn't recurring, is it? But the ball markers, okay? And the head covers are indeed recurring, okay? Depending on how much you play at goal, how much you change the posts, uh, well maybe you're going to [24:33] I have 10 or 12 sticks. That said, uh, you're getting a bit of a breakdown of the variables, the gross margin you estimate, okay? So, if you're paid €100, how much of that €100 do you have left as profit [24:45] So, here we are at pretty high ratios, honestly. I like to see gross margin above 60, 70, 80%. There are some, such as 70, 80%. There are some, such as [24:59] these shops or buying one because it looks really, really good. Uh, the ball markers are like coins. When you're about to someone, you put it right underneath so your ball isn't in the middle of the [25:14] course, right? Okay, so here you basically have the estimated average ticket prices the first print run, okay? Notice that if you have a gross margin of 80% and an average ticket of €22 and your [25:28] first print run costs €220, this means that with €220 you can probably generate €1,000 in sales, okay? And that, and then 1000 € minus 220, would leave you with 780 € of profit. Okay, this is super important. Yes, that [25:43] saturation is a medium in this case, right? Well, I'm should do when you put your passion into it, okay? But I'll also tell you, I would give more weight to what the artificial intelligence tool says [25:59] than to what you feel, okay? Because it's like having an elite team that has taken all the super-real, zero-emotional data and produced a product that, look, in this case has given you 87 out of 100, so it's [26:13] practically outstanding, right? 82 is n't bad, okay? But 87 and the greater number of things in green, well, I like that better, honestly, don't you? Then you also have another version, it explains the reason for the product, it gives you [26:27] real examples, okay? So you can go to the websites that I've marked here, and you can get an idea of what the marketing is like. You can also see content they're going to generate, and so on. I think it's absolutely insane [26:40] that we're giving this away for free. I mean, I hope my team sees it, because I think it's , we could charge €500,000 or €2,000 for this. We're not going to do it. We want you to do you do well will we do well too. That said, it [26:55] also explains the whole part of each of the scoring systems, okay? Here we have a little technical, but it will also help you understand why it's important, right? Okay, we checked off the list, right? And to what extent. [27:09] speed of the first sale, the defensibility, which is basically how fragile this is, okay? If someone suddenly comes along and tries to compete with you, they'll either knock you out quickly or they won't. The higher, the better. We have here [27:23] an 80 out of 100, which is quite good, and the fit with the niche, which in this case is a 95 for the first product. OK? Here, it also puts risks to watch out for, and that is that our artificial intelligence tool [27:35] sees, for example, negative reviews of similar products. And negative reviews often reveal what the product is missing, what its shortcomings are. Therefore, it is a risk that you [27:47] into a benefit of the product if you want. Okay, here you have a slightly more visual representation of all the metrics, alright? Uh, and why does the first one win? And as Again, this is wonderful that you know, but the most important thing is what you are [28:01] going to do with this information. Okay? The three most logical steps are, first, we validate the demand with organic content. Second, we can order some samples to take photographs, perhaps start building [28:14] goes well, which looks quite promising. And then have a minimum viable store, which is a very simple store so that if someone wants to buy from you they can basically pay you, and an organic one. Okay, the [28:28] bottom line is that we're starting with this product this week. It's the best product niche fit, and least saturation in your market. And one important note: Clot will offer options, but don't treat them as absolute truths. Treat them as [28:42] is yours. You are the one who has to look at the top three products and ask yourself which one you would like to build over the next 3-5 years. Because if you don't feel like it you'll quit at the first sign of trouble. And consistency and motivation are something [28:57] that advantage, so make the most of it . Now, once you have the product, the next question arises, and it's the one that separates those who make a living from their business from those who don't. How do you make your brand stand out from the [29:10] rest? Let's move on to step three, and I'm warning you that this is the one most people skip, product with having a brand, and they are not the same thing at all. Having a product Having a brand means that when people see it, they care about it and know who [29:25] you are. When people see it, they understand why they should buy from you and not from the person next door same thing. The vast majority of entrepreneurs I know become obsessed with the product, the website, the photos, the packaging, and forget about [29:38] wonder, why aren't they selling? And the answer is exactly that, they have a product, be very honest with you. This is what go to the cloud and tell it, "Find me in my location." [29:52] Positioning comes from you, from your vision, your story, how you see the market, and the things you don't accept. This is exactly the part about launching Artificial intelligence can help you research, compare, and [30:05] analyze the competition, but the decision of who you are and who you are for is yours. And if you don't take the initiative, your brand ends up being a mediocre brand, just another brand positioning, there are three questions you have to answer in this order, and [30:19] only after answering them will you save yourself months of being lost. The number one question is, why does your brand exist? Not what you sell, but the why, the purpose, who you do it for, what problem you solve that nobody else is solving [30:32] well. If your question is about selling X and making money, you don't have a brand. You have a sales intention, which is fine, but people buy stories, not individual products. The second question is, what makes you different from the rest? And [30:44] here, quality or a good price won't do. That's what everyone says. You need to personal story, the way you create something, your communication style, the type of client you choose, the visual identity you convey, whatever it is that [30:57] makes someone instantly know it's you and not someone else when they see you. And question three, what gaps can you fill? In other words, what gap is there in the market that no one is filling? If you look closely at the competition, you'll almost always [31:09] targeting the same customer with the same message, and there's a similar customer next door with a slightly different need that no one is addressing. That tell you about a client's case so you can see exactly how this works. A [31:24] founder of a women's fashion brand had a Spanish clothing brand with quality and reasonable prices, but her store barely converted between 1 and saturated, I thought I had to lower prices. The reality was that their [31:38] problem wasn't the product, it was the positioning. It was competing on other brands, and we made it change its entire features, we decided to compete on transformation. We got the testimony of [31:51] a real customer who said, "People keep turning around in the street to look at my dress." That exact phrase is what we put on the main banner next to the photo. And entire brand. We were able to raise prices. We started talking to customers as if they were [32:05] friends, not as anonymous buyers, and we went from not being able to make ends meet to generating €4,200 net per month with barely 3,000 followers on Instagram. I save you all the suffering that founder went through and to help you with [32:19] this brand positioning work , you can rely on the cloud for a specific part: finding the gaps in your competitors, that is, what they are not doing that you could do. That's something [32:31] Clot and create our brand strategist. This is a very simple prom. Remember that if you send me the word "niche" via direct message on simpler than the previous ones, honestly. We have two [32:44] phases, four sections, and a single question that we have to answer, which is basically the answer that the other two days have given us. In other words, notice how this is the third guide we're going to use for now, and each one takes the [32:57] answer from the previous one. So, you just have to put in two sentences, three bring out everything we're going to see now. In our case it is a single question that gives two data points. What is your niche? My niche is Golf. And what is [33:11] your product? In this case we ended up choosing golf polo shirts. And what this gives us is this strategic dashboard, okay? This is brand positioning in this case , golf polo shirts, and here in the first section are all [33:24] the competitors, okay? Hey, Ralf Lauren, who's usually one of the from my point of view, I think he has considerably more as Ralph Lauren, but Peter Miller is much more understated. Look at this, [33:40] this analysis that I just did based on my knowledge of the sector, because it's one of my passions, is the same thing I hope you'll do with whatever basically see all the brands, prices, and shades here, okay? Here, what is [33:54] most important? The issue of tone, which one do you feel resonates with the most, okay? Peter Millar, because he is more understated. I do n't like wearing visible brands n't like wearing visible brands , do I? Ah, I like them, well, a [34:08] more understated style, right? Next, and very importantly, market gaps, okay? How we've made things even worse, have n't we? Here they present us with three situations of clients if we want to see it that way too, right? First of all, uh, [34:22] the ignored Spanish golfer, okay? And he talks about the pains that technical minimalism has, and from the green to dinner. So, well, I'm not going overkill, and I don't want it to turn into a guide on how to set up your [34:37] golf shop with Jesús Orozco, but focus mainly on the variables, okay? The ignored customer, unattended pain, and the gap we have there, okay? So how would we position it, right? For example, in the " [34:52] from the green to dinner" scenario, we have a polo player with a double life, right? It's a technical fabric, is n't it? With a drop that allows us to play well, but it's also a polo shirt that, when going to a dinner party after playing, perhaps works well too and [35:06] meets the dress code. In section three, this is super important, okay? These are the angles, okay? The positioning we are going to have. positioning we are going to have. So, here are three angles, one [35:18] for each of the market gaps, okay? This, I mean, as I 'm telling you this, I'm remembering 3 or 4 years ago when we had to do this for our clients and we literally charged them , I mean, more than €10,000 for [35:31] telling you now is what my consultants and I used to tell clients one day of thousands of euros, and now you can have it for yourself without paying us anything. It's outrageous. So, this is definitely [35:45] any YouTube video from absolutely anyone, okay? Nobody has all the knowledge and technology to be able to give it to you this way, okay? Because this is literally giving you everything to copy and paste. So, [35:58] notice that if you choose, for example, angle two, right?, for the technical minimalism market gap, you simply have to copy and paste [36:10] this on your product page. We've seen three aces our clients have, so maybe they have a history of 20 different aces, right? Uh, there's one that's literally going to be about how to build your product cards; it's copy and paste, [36:23] you know? And finally, uh, the final verdict, right? How do we put all the pieces of this strategic dashboard together so that you basically have all the brand positioning to move on to the next step? Uh, that's absolutely outrageous. I [36:37] mean, if I had had this 14 years ago when I set up my online store, I would not only have saved a lot of time and money, but I would have probably done much better. So, it's great that you, who [36:50] I started a long time ago, can have all this to make your life much less difficult. And now with your chosen niche, clear product and decided positioning, what remains is what really moves the needle: [37:03] the content that will bring people to your brand. So let's move on to step four, finding content ideas that actually sell. And here's the problem I see all the time in people who are just starting out. They become obsessed with being [37:15] original, they want to invent the new format, the idea that no one has thought of, and between inventing, they doubt, they change it, they postpone it, and three months go by and they have n't published absolutely anything. Meanwhile, your competitors are [37:30] posting every day and stealing your sales. Originality is overrated. The content they sell is not invented, it is copied. And I don't mean copying literally, I mean copying the pattern, the structure, the format that [37:43] you need to learn to look for are the so-called outliers. An outlier is a reel or post that performs much better than the median of the person who uploaded it. If an account normally gets 10,000 views and suddenly a [37:57] piece of content reaches 100,000, that 's a 10X Outlier. That theme, that angle, that specific format touched on something that the rest didn't. The market is telling you. In fact, that's how I work. My team and I produce hundreds of [38:11] variations a month, and we take the top 5 or 10% and multiply them, change them to another format, cut them differently, and transfer them to another idea. I call it the filter for more, better, and newer. When something works, first [38:25] you do more, then you do it better, you optimize, you refine, and only as a last resort do you do something new. Most people go straight to the new one, and that's why it doesn't scale. in fact, the tracker I use on my computer. Remember that if you send me [38:40] the word "niche" to my Instagram, Jesús Orozco Mo, I'm going to send you this and all this video. The important thing here is that you understand the difference between copying and adapting. Copying verbatim makes you just another soulless copycat, and they'll smell the [38:54] fakery a mile away. But adapting the pattern to your brand, your product, your voice, is what allows you to build on what is already working without losing your identity. It's the difference between being a parrot and being a [39:06] once you have identified the outliers , there is one last step: to turn that published piece into your own voice without taking 3 days to write it. And for that, we're going to use the cloud again. Fifth and final step, create the content. And [39:21] this is where most people give up . They already have the niche, they already have the product, they have the clear positioning and the outliers identified. But when it comes to sitting down to write the script or the copy, it takes them 2 hours and they get [39:33] frustrated. Writing from scratch on a blank page is exhausting, and I assure you that it won't scale, especially if you're just starting out. The solution is not to have AI write everything for you. If you do that, everyone will notice. People are already learning to [39:46] smell the 100% fake content and discard it. The solution is to write with the cloud, not to have the cloud do everything for you. You provide the direction, the voice, the story, and the opinion. Cloud provides speed, structure, and [39:59] rocket metaphor from step one, but applied to content. To get content to convert, I always apply the same structure. I call it the hook retain reward. Three blocks in that order, always. The hook is the first three [40:13] seconds. If the hook fails, there's nothing after. The best piece in the world remains hidden away because no one ever reaches the end. And here I apply my 90/10 rule. 90% of your effort goes into those first 3 seconds, not the end, but the beginning. [40:28] in front of the camera, you've lost before you even start. Retain, the middle part. Once you've hooked the viewer, you need to keep them engaged. This is achieved through tension, social proof, a personal story, or by responding to objections before you even [40:42] think of them. People fail here because they only provide flat information, without emotion. Clot is very helpful in this part. You give it the product, the avatar, and your voice, and it generates different versions for you to choose the one that resonates most. Reward, the [40:55] something for them for free, what's called a lead magnet, a complete solution to a specific problem. This will encourage people to take action on your content and I'm freaking out, just like the person watching this video. I'm [41:08] a skill, okay? Don't worry, we'll send it to you so you can like a checklist, okay? So basically, you run it and it asks you questions, okay? In this case, the topic, audience, objective, tone and voice, a [41:23] reference and the duration. And what we answered was, I want to talk about golf poles, basically the audience or names between 35 and 50 years old. The goal is for you to comment on the word polo to receive a complete guide to the [41:36] best polo shirts for playing in summer. The tone and voice are more direct, I don't have any reference and the duration has to be what I basically ask for, that is, what I feel, in this case, the skill that has to last. Then he'll [41:49] since I didn't want to think, I told him, "Look, do what you think is best and take everything for granted, which is a very good answer many times in Clot." And here he literally gives me absolutely everything. Okay, I'll read it to you briefly [42:02] buy golf polos this summer, stop! There are three polos that everyone is buying, and they're the ones that will look the worst on you , right? And then that's the hook. Wow, what's going on here? No, [42:14] I'm addressing the audience and talking about potential future pain that I want to avoid, right? So, the challenge here you see are mistakes, okay? In this case there are three errors. Mistake number one is something made of cotton, [42:29] mistake number two is a polo shirt with a giant logo on the chest, and mistake number three, the one that ages the worst, right? And then the reward, which is to comment the word polo and I'll send you via DM the guide to polo shirts that are actually suitable for this summer, right? [42:42] Polo comments. So, uh, it even gives you recording notes, okay? Because how you do it is also important, and any notes you might have for when you edit this content. And again, remember that if you want everything we [42:55] the prompts—this last one shears absolutely everything—go to my Instagram account, Jesús Orozco Mo. Send me a direct message with the word "niche" and we'll very important note: what I just gave you is n't meant to make you stop thinking, it's meant to make you [43:10] think faster. The AI ​​generates the first draft for you. You read it, you adjust it, you add your personal story, you add the detail that only you know. you'll sound just like everyone else. If you [43:23] double yourself. Okay, that's it for the five steps. Why is e-commerce with artificial intelligence the best business model for 2026 and the next 3 to 5 years? How to find your profitable niche? How to find your [43:36] brand positioning to differentiate yourself, how to find content ideas that actually sell, and how to create that content in minutes with Clot. But I most important thing I'm going to tell you in this video. The business you are going to set up is [43:49] not the goal, the business is the vehicle. The goal is the life it can give you. Freedom is not about going to the beach or doing nothing. Freedom is difference between having a business that pays you a salary and having a company that [44:03] gives you a life. M.