---
title: 'How to REALLY Grow on Twitch'
source: 'https://youtube.com/watch?v=P-Fa74Rkg3U'
video_id: 'P-Fa74Rkg3U'
date: 2026-07-14
duration_sec: 1118
---

# How to REALLY Grow on Twitch

> Source: [How to REALLY Grow on Twitch](https://youtube.com/watch?v=P-Fa74Rkg3U)

## Summary

This video provides a comprehensive guide on how to grow a Twitch channel by focusing on content creation strategies beyond live streaming. The speaker emphasizes planning, personality, short-form content, and community building as key drivers for growth.

### Key Points

- **Plan Your Content Type** [00:01] — Before starting, decide what type of content you'll create (tutorials, informative, comedy) to attract a specific audience and grow faster.
- **Create Content for Yourself** [01:10] — Make content you enjoy, as you are also an audience. If you like it, others will too.
- **Inject Personality** [01:51] — Let your true personality shine through in your content, including overlays, music, and camera borders, to help viewers identify with you.
- **Leverage Short-Form Vertical Content** [03:20] — Use TikTok, YouTube Shorts, and Reels to reach more people and practice creating engaging content quickly.
- **Use Hooks (Hulk) to Grab Attention** [06:15] — Start videos with a question or challenge within the first 3 seconds to hook viewers and make them watch until the end.
- **Post Three Short Videos Daily** [07:22] — Consistency is key. Posting three short videos a day helps you learn and build an audience that brings views even while you sleep.
- **Avoid Algorithm Tricks and Follow-for-Follow** [08:13] — Don't waste time on shortcuts like algorithm tricks or follow-for-follow schemes. Focus on creating good content that people enjoy.
- **Content is King** [10:21] — The oldest secret: great content is what truly grabs attention, builds a following, and grows your channel.
- **Transition to Longer Videos** [11:04] — After mastering short content, apply those skills to longer videos to improve presentation, editing, and audience retention.
- **Build a Community with Inside Memes** [12:04] — Create inside jokes and references that make viewers feel part of a group, fostering loyalty and long-term growth.
- **Post-COVID Shift in Viewing Habits** [14:28] — After COVID, people returned to in-person activities, causing drops for channels that relied on stay-at-home audiences. Adapt by focusing on content outside live streams.
- **Streaming as a Secondary Activity** [15:25] — For beginners, streaming should be secondary to creating on-demand content. Streaming is hard to grow alone; use it as a reward for your community.
- **Content Outside Streams Drives Growth** [17:51] — Good content outside streams brings viewers to your streams, creating a cycle that boosts both audiences.

### Conclusion

To grow on Twitch, prioritize creating engaging short-form content and building a community, rather than relying solely on live streams. Consistency, personality, and avoiding shortcuts are essential for long-term success.

## Transcript

start streaming is planning. For example, if you're going on a haphazardly. You'll think about where you'll stay, places for You'll check airfare prices and everything else. So, you can't imagine that
different. I imagine your channel, your live streams, and so on, are 's not something you'll just open one day and be done with. So, the first thing that's important to think about is what type of content you're going to
Will it be more tutorials? Will it be more informative? Will it be more comedy? of content will you bring to your channel, whether it's your streams, YouTube videos, TikTok, it doesn't matter? What's important is that you plan what type of
find an audience and grow your channel faster. And there's always that person who says, "Oh, but I like a lot of things, I don't know what I want to do, I don't know what to put in my content." Well, then...  Decide why it's
so important to have something at the beginning. It doesn't mean you can't expand or test content over time, but it's much easier even if you don't have a very large audience to consume that type of
content. In fact, it's very useful to think about what kind of audience you're do, etc. But I confess that work; it's a little complicated. You can't just do it any old way. If
is to create content for yourself because, after all, you 're also a type of audience, and if you like something, you can be sure there are the same thing as you. So, take something you like, something
content that you would like to consume. Another thing that's also very important is to put your personality into your content; put This is very important so that people can identify with what
you're doing. If you're a more introverted, calmer person, you can no use trying to force your presenting content in a way that is n't their true self. Even your
personality, for example, in your stretch marks, can show through in the way you have your designs, your content, the border of your camera, what you have on your screen, the animations when someone follows your live stream,
the music you play can also say a lot about your personality. And for that, you can use the "wave of anger" (or "wave of anger"); you have over 600 Alert overlays that you can customize and change whenever
you want, and they're all animated. Okay, I'll take this one as an example, which is the example, this is the screen when your live stream is starting. It also has camera borders, with information below, you understand?
The last sub-screen is for gameplay with a little chat on the side, so you see it 's quite complete. It has a lot of things, and it's all animated; it looks really cool music here that you can use without permission. In your live stream, since you don't have
you want; it wo n't affect your live stream, in your streams or even use it in your YouTube videos, TikTok, etc. And
one-year subscription, you can subscribe for about R$10 per month. I'll leave the link in the description; go there and take a look at everything offer. Another very interesting thing to use to grow your channel is
the vertical format, which includes TikTok shorts, rivers, and so on. This format, because it's shorter and faster, is firstly very good for reaching many people, and secondly, it's great for learning how to create
everyone will watch it, regardless of what you're presenting in your video. So, the first thing you should think about is the idea for your content. If you don't know what to do or where to start, start by looking
they're doing because you...  You can take these ideas you see from other creators and adapt them to your content. To start getting inspiration, I'm first is Mazão's, whom I met at Big, and the guy is very good at
creating content and having ideas, etc. He's very good at holding attention, at having having some really cool results on his channel, so there's a lot here as inspiration for your content as well. The other one I want to
also met at the event. The girl is very good specific content about The Sims. But you can take her ideas and content you're going to make. She brings a lot of information about
the game, about building, game mods, giving tips, tutorials. She her content. It's a simple edit, so you can learn very
quickly how to do something similar to what she does. I'll leave the links description too, okay? Then go there, take a look, and start getting inspired to create many other people you can find on the internet; you have to
few people you'll use as a reference for your content. We've already given a lot of suggestions here on the channel about taking clips from your live streams and turning them into short videos, but today I think it 's much more efficient to get
an idea and actually record content. Because it may seem more 's less work. Because when you take a video from your live stream, okay? Most likely, there will be something interesting there for you to put on the
that, unless you have a community that makes a lot of clips, which helps a lot with that, you'll have to keep searching the video for a moment that 's good to turn into a short video. And even then, sometimes
you have to keep selecting what will actually go into the cut because in naturally, so sometimes we say one thing, then some time passes, then it continues in the comments, so there's all this time, sometimes it takes a while, etc. And when
So you go there and...  Let's get straight to the point. What do you really need to you need to be able to plan, to think about what might be most watching. It's not just random stuff, waiting for
record short content, you're already practicing your important that you'll notice in the content I gave you as references, from Mazão and Índia, is the Hulk idea, which translates to "
hook," like a fishing hook. You put something at the person's attention and make them watch until the end. Two very simple Hulk techniques you'll see in the references I gave are using, for example, a
question at the beginning of the video. For instance, in Valada's video, "Do you know what tactic player so-and-so uses to get more kills during makes the person curious to know what that tactic is. Throughout the video,
works. Another very common technique is the challenge, like, "I know..."  "Oh, so this person beat Dark Souls in the most absurd way possible, and this Hulk... it should last a maximum of 3 seconds, which is a very simple, very direct thing
watch the rest of the video. And then, precisely the important part, you have to learn the person's tension, which is what we'll call for the algorithm to understand that people are enjoying your video and recommend it
to even more people. But of course, when you start doing it, result. So you have to keep doing it, you have to practice, and soon you'll better results. What I recommend is that you make three short videos a
enough for you to start learning how to create content, and besides learning, audience for your channel. And this type of content is great because 'll start bringing in an audience, bringing in
views to your channel while you 're sleeping. It even sounds like that people used to say, but that's basically what happens because if the content is there..." It's happening seven days a week, 24 hours a day, and it's starting to show up for some
people little by little because it's definitely much better than you spending definitely much better than you spending be smart, kids, don't waste
result. Speaking of wasting time, don't waste your life looking for people who, instead of looking for little
of looking for little tricks or miracle things to get the algorithm to deliver more content, if they started spending that time learning how to make cool content, they would be much faster. That's
something I myself wasted a lot of time on, doing anything haphazardly tricks, like those videos about tricks or doing these things in your video tags, in the title, in the description, and the algorithm will deliver
your content much more. Because the reality is that those who consume content aren't algorithms, they're people. The algorithm's only job is to observe people's behavior with that content to understand and interpret if people
are enjoying that content. Before anything else, make sure people like it. That's why we need to spend more time learning how to create Another thing people do a lot, and don't waste your time with this,
is doing that "follow for follow" thing, which is basically asking following you back. I know there are even platforms in Brazil that idea of ​​"follow for follow" to help people grow. They have little missions like "
watch so-and-so, so much time, follow so many people in a day." Don't waste Learn how to create content, and you'll get much greater and faster results. Another bizarre thing people do is spread their own
channel link in other people's content, hoping people will go to the comments, see "help me, come see my channel, my live streams," click, and that's how their channel will grow. Every now and then, a
there, I look at the person's channel, and there has n't been a single time that someone has n't put their link in it that I've gone to see, and their channel...  The person's behavior would be awful if to what I'm saying in the video, to the tips I'm giving, watching until
the end, taking notes and putting them into practice. They certainly wouldn't be desperate to put their link in the comments. So, for goodness sake, don't be that person! If there's a secret to content creation, it's the oldest thing
people have been saying since the very beginning of YouTube: content is king. What really grabs people's attention, what makes them follow you, what makes them keep up with you, and what makes your channel grow is your content.
So, that's what you have to pay attention to, what you have to love, what you have to care for, what you have to dedicate yourself to. So, okay, after you've learned how to understood the best way to make a Hulk, how to grab
someone's attention, and you've started building an audience, it's time to move on no trick to frequency here; if you make a video once a week, every two weeks, or once a month, there's no problem at all. The important thing here is
you learned in the short videos to the longer videos will help you learn new skills that will be fundamental to your growth, like how to present content, how to edit (even if it's
something basic, but at least you'll have an idea of ​​how to edit), how to videos to start getting a better sense of design, how to write a longer hold people's attention for a little longer. If it wasn't clear so far,
basically there are no shortcuts; it's really about practicing, developing, and working on each of the skills. And if you haven't subscribed to the channel yet, lot of content to help you develop all the skills for
We already have at least one video talking about each of these things. simply create an audience, but you create a community. And when you start that thing we do with friends, which is the inside joke thing, but
here we'll call it an inside meme.  One day, someone... you, that always comments, that sometimes you share a story, something funny that happened, a joke, an expression, a comment. So
important that you bring it up with some frequency so you can start forming part of that group will understand what those references you We formed a kind of "sect," and we have a lot of things like that, for example,
not taking things on the internet seriously. For us, the internet is a place for memes, a place for jokes that people put on the internet. We're not going to take it seriously, have discussions, debates, fights, that kind of
at various things. So we have some rules, for example, within our acceptance, one of them is not to take the internet seriously. Another rule is that everything said on this channel is simply irony. And so on. We called
our sect the "tithe sect," which is just silly, totally idiotic stuff, right? people feel part of the community, understand the vibe of the place, and follow the important that you bring things to your channel that make people
feel part of that group. This is essential for the long-term growth of any example, if you already have a certain number of subscribers, you'll have the "community" tab available. If you have that feature, use it. You
can do polls with people, ask questions like, "What do you think of this game?", "What did you think of this release?", "Did you like this character in this game?" These are all things you can use to your
community and, most importantly, to get people to feel part of part of a group, to belong to something. Think about all the things you do in your daily life: the communities you follow, the
people use WhatsApp groups, Telegram groups, but Discord is something lately because it's laborious to create. It takes work to keep the community active. Because it's no use
people don't participate, don't exchange ideas, because nowadays...  It's difficult for someone to stay there all the time chatting and exchanging ideas, so that's why example, YouTube communities or Instagram itself to use
Stories because it's simpler; people participate quickly and go on with their lives, and they feel like they're really part of the thing. Another thing that many people haven't realized is that since the COVID vaccination campaign began, and
people started worrying less about it. The scripts also changed because during COVID many people were at home, people were working, so they would a live stream, watching more streams. So during this period, many
content creators experienced growth in their channels. But people had about COVID ended, and people simply started living their lives, went back to in-person work, started doing other things, and didn't stay
home as much as before, meaning those who depended on this audience were at home and now are out and about, they noticed a very large drop in their channel. And I don't know talked about YouTube, TikTok, editing, and so on, and I haven't mentioned...  Regarding streaming,
I currently see streaming as a secondary part of content creation, and obviously, just because it's secondary doesn't mean it's not important. secondary is that it's not currently the main part of content creation.
established, older streamers have live streams as a central part of their content creation, but for those who are starting out, I don't think it's healthy to put live streaming first because, firstly, streaming is
extremely difficult nowadays to keep people engaged. Because think about it, a stream lasts two, three, four hours at in the middle of a game, when you're already playing
to understand what's happening there. They arrive with the train already moving, so they want to...  She says she needs a greater effort, a greater involvement with that content to really start to understand what's happening there, to
identify with the streamer. And only after that, maybe start following and keeping up, etc. And even then, when someone follows, many times it's streamer, not because the person was really interested in the content. So much so that it
's normal to receive a follow and that person who followed never shows up on the channel again. Another thing that can happen is, I don't know, one day you're playing a game, sometimes there's an event happening, and on that day you had a
you go live and see that the audience dropped. Ugh, that's already sad, it's like, "Man, what am I doing wrong?" You start to get each time you get more than 30 subscribers, it becomes something that makes less and less money,
you have a reduction in the number of subscribers, you have a lot of ads that make the watching not very good. So today I see streaming actually as a reward for the content I created before, like a moment where I can
relax, I can exchange ideas, I can talk.  I'm not worried about who's watching the live stream, whether there are 200 people or five watching, because it's a ideas with people, play a game, talk about things,
'm in with my friends. Because I know that while I'm streaming for 10 people, on the other side my channel is making money, you know? I'm earning partner with other companies because I see streaming as a moment you
should enjoy with the people who are there with you, you know? Laugh, chat, make you have to feel pressured to do, like, "Oh my God, I opened this game, I'm going to have less viewers, you know? Oh my God, I lost viewers, people left, I don't know why." It
's not supposed to be a pressured thing, streaming is supposed to be a fun way to mention when you're creating content outside of live streams, that content is comes to your streams, your stories, I ranked the best.  You might
rank better on Twitch, for example, but people come to your stream from that stream audience, and you end up taking a portion of them to the audience outside the stream. You rank better because the audience outside the stream reaches more people,
more people come to your live stream, and this cycle continues forever. That's why focus your content creation primarily on live streams, because it 's practically impossible to grow solely by doing live streams and expecting
's so important that you learn to create good content outside of your streams. But now the question is: what is good content? If you want to understand better,
we talk about that in this video over there. So that's it, a hug and see you hug and see you later.