[0:00] So, if you clicked onto this video, it
[0:01] means you want to build an audience as a
[0:03] content creator while working a
[0:05] full-time job. But I'm also going to
[0:07] assume two things. So, I'm going to
[0:09] assume that you want to do it in a way
[0:10] that is sustainable and doesn't take
[0:12] over your entire life. And number two,
[0:14] you also want to actually make some good
[0:16] money from your content. Well, I've been
[0:18] a full-time content creator for 2 years
[0:21] now, and I've built my audience to
[0:23] 420,000.
[0:24] And in this video, I'm going to break
[0:26] down exactly how I would do that again
[0:28] if I was starting from scratch with a
[0:30] full-time job. So, back in 2021, I was
[0:32] working full-time and I had a 9 toive
[0:34] job. I was on the phones selling home
[0:36] insurance. It was the most boring thing
[0:38] imaginable. And at that time, I was also
[0:40] trying to make money online. So, I was
[0:42] trying to build up an online business.
[0:44] And one of the things I tried was a
[0:46] YouTube channel. So, I tried to get into
[0:48] content creation. And I would love to
[0:50] sit here and tell you that I had this
[0:51] all figured out from day one and that it
[0:53] was a huge success, but unfortunately
[0:55] that channel failed miserably. Like I
[0:57] just completely burnt out. But the
[0:59] interesting part is that it wasn't the
[1:01] filming that burnt me out or it wasn't
[1:02] the editing. The thing that burnt me out
[1:04] was the pressure I was putting on
[1:06] myself. I was putting this pressure on
[1:07] myself to grow as quickly as possible
[1:09] and to get as many subscribers as
[1:11] possible. And I had all this pressure to
[1:12] make my videos perfect like all the
[1:14] famous YouTubers. And that self-imposed
[1:17] pressure just completely sucked the life
[1:19] out of me. And like I said, I just
[1:21] completely burnt out. But the good news
[1:22] is that this is a very solvable issue.
[1:25] And it's a trap that can be very easily
[1:27] avoided if you play it right. Because
[1:29] it's not like you don't have enough time
[1:30] to become a content creator if you have
[1:32] a full-time job. I mean, there are
[1:34] endless examples of creators who started
[1:36] their journey while working a 9 to-5.
[1:38] The actual issue is that you're
[1:40] comparing yourself to creators who have
[1:42] been doing this for years. And these
[1:44] full-time creators might even have a
[1:46] team of people to help them. And I'll be
[1:48] honest with you, you're probably being a
[1:49] little bit unfair on yourself by
[1:51] comparing your situation to these
[1:53] successful creators. And you're beating
[1:55] yourself up for not moving as fast as
[1:57] the creators who have been doing this
[1:58] full-time for years. And I kind of want
[2:01] to start this video by giving you
[2:02] permission to maybe lighten that
[2:04] pressure that I know you're putting onto
[2:05] yourself to grow as quickly as possible
[2:08] and to make your videos as perfect as
[2:10] possible. because I believe this
[2:11] self-imposed pressure is one of the
[2:13] biggest reasons why new creators waste
[2:16] years trying to grow on social media,
[2:18] especially when they have a full-time
[2:20] job. So, with that in mind, what I want
[2:22] to give you right now is a very
[2:23] realistic, practical road map that you
[2:25] can follow to help you stay consistent,
[2:28] stay sane, and to start growing a real
[2:30] audience without sacrificing everything
[2:32] else in your life. So, step number one
[2:34] is to create a schedule that you can
[2:35] actually stick to long term. So, I'm
[2:38] sure you understand the importance of
[2:39] consistency when it comes to content
[2:41] creation, and it's definitely one of the
[2:43] most commonly given pieces of advice,
[2:44] you know, to be consistent. And there is
[2:46] a reason for that. You know, if you're
[2:47] consistent, that tells the algorithm
[2:49] that you are reliable and that you're
[2:51] going to show up for your audience. So,
[2:52] of course, it's going to push your
[2:53] content harder. But this is especially
[2:55] important if you're a creator working a
[2:57] full-time job. Because one of the worst
[2:59] things that you can do is overcommit to
[3:01] an uploading schedule that you're just
[3:03] not going to be able to stick to long
[3:05] term. For example, you don't want to
[3:06] think, right, I'm going to get home from
[3:07] work every day. I'm going to film a
[3:09] video every single evening and edit it
[3:11] until 2:00 a.m. just so that I can post
[3:13] every single day. Like, obviously,
[3:14] you're just going to burn out because,
[3:15] as we all know, life is unpredictable.
[3:17] Life throws us curveballs. You know, we
[3:19] all have personal struggles that we deal
[3:21] with sometimes. And that's just how life
[3:23] works. And that is why we need to create
[3:25] a content schedule that you can actually
[3:26] stick to come rain or shine. And this is
[3:29] so interesting because it means that
[3:30] avoiding that dreaded burnout is
[3:32] actually not that difficult because I
[3:34] think that all burnout is is just
[3:36] overcommitting to an unrealistic level
[3:38] of output and then just not being able
[3:40] to maintain that output. Whereas if you
[3:42] commit to an uploading schedule that you
[3:44] know that you can maintain, then the
[3:45] chances of you burning out become way
[3:48] smaller. So let's get specific here
[3:49] because this applies to YouTube,
[3:51] Instagram, Tik Tok, you know, whatever
[3:53] platform you're trying to get into. We
[3:54] want to ask ourselves, what is the
[3:56] minimum amount of videos I could post
[3:58] per week, even on my worst weeks? And
[4:01] I'm not saying that you can't post more
[4:02] than that if you have some free time.
[4:04] But what I'm saying is you need a
[4:05] minimum amount that you can actually
[4:07] stick to if you're having a bad week.
[4:09] Because the harsh truth is that if your
[4:10] schedule only works when life is perfect
[4:13] and everything is stress-free, then you
[4:15] don't really have a schedule and you're
[4:17] probably not going to get consistent.
[4:19] Okay, so step number two is that now we
[4:21] have a realistic schedule that we can
[4:23] actually stick to. We need to understand
[4:24] the importance of the Parto principle.
[4:27] And this is where things get interesting
[4:28] because if you're juggling a full-time
[4:30] job and you're trying to get into
[4:32] content creation, your first instinct is
[4:34] to assume that you need more time. But
[4:36] that's not necessarily true because your
[4:38] biggest problem isn't that you need more
[4:40] time. It's how you're using the limited
[4:42] time that you already have. And this is
[4:44] where the Pareto principle comes in. So
[4:46] if you don't know what this principle
[4:47] is, it's that roughly 80% of your
[4:49] results come from about 20% of your
[4:52] efforts. So when it comes to content
[4:53] creation, we need to figure out which
[4:55] 20% of our efforts are giving us the
[4:57] most leverage and actually moving us
[4:59] forward and basically just do more of
[5:01] that. So I'll give you a personal
[5:03] example. So back in the day when I had
[5:04] that, you know, that failed YouTube
[5:06] channel that I was telling you about, I
[5:07] spent so long obsessing over the channel
[5:10] banner, my profile picture, and even all
[5:13] these little fancy editing tricks that
[5:15] nobody was ever going to notice. And
[5:16] like I said, I had a full-time job, so I
[5:19] didn't have, you know, hours and hours
[5:20] to be worrying about these low-lever
[5:22] tasks. And I actually think that's
[5:24] probably the main reason why that
[5:26] channel failed and why I ended up
[5:27] burning out. But we can actually take
[5:29] this one step further because we can
[5:30] start to identify what I call asymmetric
[5:33] inputs. So these are things that don't
[5:35] really require a massive amount of time,
[5:37] but they give you a huge amount of
[5:39] progress and momentum towards your
[5:41] goals. And let's get really specific
[5:42] here. So I'll give you some examples. So
[5:44] we have bulletoint scripting a video. So
[5:46] that's very high leverage, very
[5:48] important. And then we have filming. So
[5:50] that's obviously very high leverage, you
[5:51] know, a very good use of your time. And
[5:53] even things like improving the hook of
[5:55] your video. So, you know, that intro
[5:56] section of the video that you use to
[5:58] captivate your audience, making
[5:59] improvements to that is also very high
[6:01] leverage. But when it comes to, you
[6:03] know, updating your profile picture for
[6:04] the fifth time, that's obviously very
[6:06] low leverage. Or refilming an entire
[6:08] video because you don't like the way
[6:10] your voice sounds, obviously, again,
[6:11] that's very low leverage. or even, you
[6:13] know, refreshing your YouTube analytics
[6:15] every 5 minutes. That is extremely low
[6:18] leverage. And by the way, I'm using
[6:19] these examples because these are things
[6:21] that I've wasted so much time on on my
[6:23] own journey. So, I would say if you take
[6:25] one thing from this video, it's to
[6:27] prioritize the tasks that actually give
[6:29] you momentum. And that is how you're
[6:31] going to start to see results really
[6:32] early on, even if you're working a
[6:34] full-time job. So, step number three is
[6:36] finding the path of least resistance.
[6:39] And I absolutely love this concept
[6:40] because now that we've identified the
[6:42] tasks that matter the most, now we need
[6:44] to make those tasks as easy, as
[6:46] streamlined, and as headache-free as
[6:49] possible. So, how do we actually do this
[6:50] then? How do we make these high lever
[6:52] tasks as effortless as possible? Now,
[6:55] this kind of depends on your setup and
[6:57] your lifestyle, but I'll give you a few
[6:59] ideas that you might find valuable. So,
[7:01] the first idea to make your life a lot
[7:02] easier when you're creating content is
[7:04] to not script your videos literally word
[7:06] for word. And I actually mentioned this
[7:08] in a previous video and a lot of people
[7:10] seem to resonate with it. You know, I
[7:11] got quite a few comments on the video
[7:12] about this idea specifically, because if
[7:14] you wanted to script a 15-minute video,
[7:17] let's say, you would probably have to
[7:18] write about 2,000, maybe even 2,500
[7:22] words, and you got to ask yourself, do I
[7:23] want to write a 2,500word essay every
[7:26] time that I want to film a YouTube
[7:28] video? And again, you have a full-time
[7:29] job, so we don't have all the time in
[7:31] the world to write these, you know,
[7:33] very, very long scripts. Now, I will be
[7:35] honest, it's a little bit more difficult
[7:36] at first to film a video from bullet
[7:38] points because you need to become a
[7:40] little bit more fluid and a little bit
[7:41] more conversational, but you do get used
[7:43] to it very quickly and it just saves you
[7:45] so much time and so much energy as well.
[7:48] Okay, so another way to make your life
[7:49] way easier when it comes to making the
[7:51] most of your time is to stick to just
[7:53] one format. So if you're trying to make
[7:55] reals and Tik Toks and long- form
[7:57] YouTube videos and you're also writing a
[7:59] newsletter, trying to do all that at
[8:01] once is very timeconuming and it also
[8:04] takes a lot of energy to figure out all
[8:06] of these different platforms. Now if
[8:08] you're a bit stuck on what platform to
[8:10] get started on, I generally recommend
[8:12] YouTube because while it is harder to
[8:14] grow at first, it's much easier to build
[8:16] trust with your audience when you do
[8:18] start to get views and it's also much
[8:20] easier to build a business in the long
[8:22] term. But of course, it's completely up
[8:24] to you. I first started to get results
[8:25] on social media with Instagram reels,
[8:28] but it's just about whatever platform or
[8:30] whatever style of content resonates with
[8:32] you the most. Now, the last thing I want
[8:33] to say isn't really part of the road
[8:35] map, but it's definitely a tip that I
[8:37] wish someone had told me when I was
[8:39] first getting started, and that is that
[8:41] you are going to have to make
[8:42] sacrifices, but do not make sacrifices
[8:44] at the expense of your sanity. Now, yes,
[8:47] we did talk about the fact that finding
[8:49] more time isn't going to be your biggest
[8:51] issue, but I can guarantee that there
[8:54] are certain things that you're doing
[8:55] throughout the week that you could
[8:57] sacrifice if you're taking this journey
[8:59] seriously. Now, this might be something
[9:01] like binging Netflix or binging YouTube
[9:03] or going out drinking at the weekend.
[9:05] There is definitely something that you
[9:07] can get rid of that you're doing
[9:08] regularly in order to pursue this dream.
[9:10] But what you can't give up is your
[9:12] well-being, your mental health, your
[9:14] exercise routine. You can't give up your
[9:16] capacity to actually enjoy the process
[9:18] of building this thing that you care
[9:20] about because at the end of the day,
[9:21] you're not building this new life so
[9:22] that you can be more stressed than you
[9:24] were when you were just working a 9 to5.
[9:26] So yeah, make sacrifices, but just don't
[9:29] sacrifice the parts of yourself that
[9:31] matter the most. As as cliche as that
[9:33] sounds. And if this video helped you
[9:35] even just a little bit, then you're
[9:36] going to get a lot from this next one.
[9:38] So, in this video right here, I'm going
[9:40] to give you eight brutally honest pieces
[9:42] of advice about becoming a content
[9:44] creator. So, yeah, click onto that video
[9:46] and I will see you there.