---
title: 'If I Started Content Creation While Working Full-Time, I''d Do This'
source: 'https://youtube.com/watch?v=6Da-KMGTHa4'
video_id: '6Da-KMGTHa4'
date: 2026-06-15
duration_sec: 0
---

# If I Started Content Creation While Working Full-Time, I'd Do This

> Source: [If I Started Content Creation While Working Full-Time, I'd Do This](https://youtube.com/watch?v=6Da-KMGTHa4)

## Summary

The video provides a practical roadmap for building an audience as a content creator while working a full-time job, focusing on sustainability and profitability. The creator shares personal experiences from a failed YouTube channel due to burnout and self-imposed pressure, then outlines three key steps: creating a realistic schedule, applying the Pareto principle to focus on high-leverage tasks, and streamlining content creation processes.

### Key Points

- **Introduction: Building an Audience with a Full-Time Job** [00:00] — The video addresses creators who want to build an audience sustainably while working full-time and making good money.
- **Personal Story: Failed YouTube Channel** [00:24] — The creator's first channel failed due to burnout from self-imposed pressure to grow quickly and make perfect videos.
- **Core Issue: Comparing to Full-Time Creators** [01:29] — The main problem is not lack of time but comparing oneself to creators with years of experience and teams.
- **Step 1: Create a Realistic Schedule** [02:34] — Commit to a minimum upload schedule you can stick to even during bad weeks to avoid burnout and maintain consistency.
- **Step 2: Apply the Pareto Principle** [04:21] — Focus on the 20% of efforts that yield 80% of results, such as scripting, filming, and improving hooks, while avoiding low-leverage tasks like obsessing over channel banners.
- **Step 3: Find the Path of Least Resistance** [06:36] — Streamline high-leverage tasks by using bullet-point scripting instead of word-for-word scripts, and stick to one content format initially.
- **Final Tip: Sacrifice Wisely** [08:33] — Sacrifice low-value activities like binge-watching or drinking, but never sacrifice mental health, well-being, or enjoyment of the process.

### Conclusion

The key to successful content creation while working full-time is to set a realistic schedule, focus on high-impact tasks, and streamline processes to avoid burnout. Prioritize your well-being and enjoy the journey.

## Transcript

So, if you clicked onto this video, it
means you want to build an audience as a
content creator while working a
full-time job. But I'm also going to
assume two things. So, I'm going to
assume that you want to do it in a way
that is sustainable and doesn't take
over your entire life. And number two,
you also want to actually make some good
money from your content. Well, I've been
a full-time content creator for 2 years
now, and I've built my audience to
420,000.
And in this video, I'm going to break
down exactly how I would do that again
if I was starting from scratch with a
full-time job. So, back in 2021, I was
working full-time and I had a 9 toive
job. I was on the phones selling home
insurance. It was the most boring thing
imaginable. And at that time, I was also
trying to make money online. So, I was
trying to build up an online business.
And one of the things I tried was a
YouTube channel. So, I tried to get into
content creation. And I would love to
sit here and tell you that I had this
all figured out from day one and that it
was a huge success, but unfortunately
that channel failed miserably. Like I
just completely burnt out. But the
interesting part is that it wasn't the
filming that burnt me out or it wasn't
the editing. The thing that burnt me out
was the pressure I was putting on
myself. I was putting this pressure on
myself to grow as quickly as possible
and to get as many subscribers as
possible. And I had all this pressure to
make my videos perfect like all the
famous YouTubers. And that self-imposed
pressure just completely sucked the life
out of me. And like I said, I just
completely burnt out. But the good news
is that this is a very solvable issue.
And it's a trap that can be very easily
avoided if you play it right. Because
it's not like you don't have enough time
to become a content creator if you have
a full-time job. I mean, there are
endless examples of creators who started
their journey while working a 9 to-5.
The actual issue is that you're
comparing yourself to creators who have
been doing this for years. And these
full-time creators might even have a
team of people to help them. And I'll be
honest with you, you're probably being a
little bit unfair on yourself by
comparing your situation to these
successful creators. And you're beating
yourself up for not moving as fast as
the creators who have been doing this
full-time for years. And I kind of want
to start this video by giving you
permission to maybe lighten that
pressure that I know you're putting onto
yourself to grow as quickly as possible
and to make your videos as perfect as
possible. because I believe this
self-imposed pressure is one of the
biggest reasons why new creators waste
years trying to grow on social media,
especially when they have a full-time
job. So, with that in mind, what I want
to give you right now is a very
realistic, practical road map that you
can follow to help you stay consistent,
stay sane, and to start growing a real
audience without sacrificing everything
else in your life. So, step number one
is to create a schedule that you can
actually stick to long term. So, I'm
sure you understand the importance of
consistency when it comes to content
creation, and it's definitely one of the
most commonly given pieces of advice,
you know, to be consistent. And there is
a reason for that. You know, if you're
consistent, that tells the algorithm
that you are reliable and that you're
going to show up for your audience. So,
of course, it's going to push your
content harder. But this is especially
important if you're a creator working a
full-time job. Because one of the worst
things that you can do is overcommit to
an uploading schedule that you're just
not going to be able to stick to long
term. For example, you don't want to
think, right, I'm going to get home from
work every day. I'm going to film a
video every single evening and edit it
until 2:00 a.m. just so that I can post
every single day. Like, obviously,
you're just going to burn out because,
as we all know, life is unpredictable.
Life throws us curveballs. You know, we
all have personal struggles that we deal
with sometimes. And that's just how life
works. And that is why we need to create
a content schedule that you can actually
stick to come rain or shine. And this is
so interesting because it means that
avoiding that dreaded burnout is
actually not that difficult because I
think that all burnout is is just
overcommitting to an unrealistic level
of output and then just not being able
to maintain that output. Whereas if you
commit to an uploading schedule that you
know that you can maintain, then the
chances of you burning out become way
smaller. So let's get specific here
because this applies to YouTube,
Instagram, Tik Tok, you know, whatever
platform you're trying to get into. We
want to ask ourselves, what is the
minimum amount of videos I could post
per week, even on my worst weeks? And
I'm not saying that you can't post more
than that if you have some free time.
But what I'm saying is you need a
minimum amount that you can actually
stick to if you're having a bad week.
Because the harsh truth is that if your
schedule only works when life is perfect
and everything is stress-free, then you
don't really have a schedule and you're
probably not going to get consistent.
Okay, so step number two is that now we
have a realistic schedule that we can
actually stick to. We need to understand
the importance of the Parto principle.
And this is where things get interesting
because if you're juggling a full-time
job and you're trying to get into
content creation, your first instinct is
to assume that you need more time. But
that's not necessarily true because your
biggest problem isn't that you need more
time. It's how you're using the limited
time that you already have. And this is
where the Pareto principle comes in. So
if you don't know what this principle
is, it's that roughly 80% of your
results come from about 20% of your
efforts. So when it comes to content
creation, we need to figure out which
20% of our efforts are giving us the
most leverage and actually moving us
forward and basically just do more of
that. So I'll give you a personal
example. So back in the day when I had
that, you know, that failed YouTube
channel that I was telling you about, I
spent so long obsessing over the channel
banner, my profile picture, and even all
these little fancy editing tricks that
nobody was ever going to notice. And
like I said, I had a full-time job, so I
didn't have, you know, hours and hours
to be worrying about these low-lever
tasks. And I actually think that's
probably the main reason why that
channel failed and why I ended up
burning out. But we can actually take
this one step further because we can
start to identify what I call asymmetric
inputs. So these are things that don't
really require a massive amount of time,
but they give you a huge amount of
progress and momentum towards your
goals. And let's get really specific
here. So I'll give you some examples. So
we have bulletoint scripting a video. So
that's very high leverage, very
important. And then we have filming. So
that's obviously very high leverage, you
know, a very good use of your time. And
even things like improving the hook of
your video. So, you know, that intro
section of the video that you use to
captivate your audience, making
improvements to that is also very high
leverage. But when it comes to, you
know, updating your profile picture for
the fifth time, that's obviously very
low leverage. Or refilming an entire
video because you don't like the way
your voice sounds, obviously, again,
that's very low leverage. or even, you
know, refreshing your YouTube analytics
every 5 minutes. That is extremely low
leverage. And by the way, I'm using
these examples because these are things
that I've wasted so much time on on my
own journey. So, I would say if you take
one thing from this video, it's to
prioritize the tasks that actually give
you momentum. And that is how you're
going to start to see results really
early on, even if you're working a
full-time job. So, step number three is
finding the path of least resistance.
And I absolutely love this concept
because now that we've identified the
tasks that matter the most, now we need
to make those tasks as easy, as
streamlined, and as headache-free as
possible. So, how do we actually do this
then? How do we make these high lever
tasks as effortless as possible? Now,
this kind of depends on your setup and
your lifestyle, but I'll give you a few
ideas that you might find valuable. So,
the first idea to make your life a lot
easier when you're creating content is
to not script your videos literally word
for word. And I actually mentioned this
in a previous video and a lot of people
seem to resonate with it. You know, I
got quite a few comments on the video
about this idea specifically, because if
you wanted to script a 15-minute video,
let's say, you would probably have to
write about 2,000, maybe even 2,500
words, and you got to ask yourself, do I
want to write a 2,500word essay every
time that I want to film a YouTube
video? And again, you have a full-time
job, so we don't have all the time in
the world to write these, you know,
very, very long scripts. Now, I will be
honest, it's a little bit more difficult
at first to film a video from bullet
points because you need to become a
little bit more fluid and a little bit
more conversational, but you do get used
to it very quickly and it just saves you
so much time and so much energy as well.
Okay, so another way to make your life
way easier when it comes to making the
most of your time is to stick to just
one format. So if you're trying to make
reals and Tik Toks and long- form
YouTube videos and you're also writing a
newsletter, trying to do all that at
once is very timeconuming and it also
takes a lot of energy to figure out all
of these different platforms. Now if
you're a bit stuck on what platform to
get started on, I generally recommend
YouTube because while it is harder to
grow at first, it's much easier to build
trust with your audience when you do
start to get views and it's also much
easier to build a business in the long
term. But of course, it's completely up
to you. I first started to get results
on social media with Instagram reels,
but it's just about whatever platform or
whatever style of content resonates with
you the most. Now, the last thing I want
to say isn't really part of the road
map, but it's definitely a tip that I
wish someone had told me when I was
first getting started, and that is that
you are going to have to make
sacrifices, but do not make sacrifices
at the expense of your sanity. Now, yes,
we did talk about the fact that finding
more time isn't going to be your biggest
issue, but I can guarantee that there
are certain things that you're doing
throughout the week that you could
sacrifice if you're taking this journey
seriously. Now, this might be something
like binging Netflix or binging YouTube
or going out drinking at the weekend.
There is definitely something that you
can get rid of that you're doing
regularly in order to pursue this dream.
But what you can't give up is your
well-being, your mental health, your
exercise routine. You can't give up your
capacity to actually enjoy the process
of building this thing that you care
about because at the end of the day,
you're not building this new life so
that you can be more stressed than you
were when you were just working a 9 to5.
So yeah, make sacrifices, but just don't
sacrifice the parts of yourself that
matter the most. As as cliche as that
sounds. And if this video helped you
even just a little bit, then you're
going to get a lot from this next one.
So, in this video right here, I'm going
to give you eight brutally honest pieces
of advice about becoming a content
creator. So, yeah, click onto that video
and I will see you there.