---
title: 'How to Grow Your Stream: Tips for Beginner Streamers (Gaules)'
source: 'https://youtube.com/watch?v=pSNBGTokEFY'
video_id: 'pSNBGTokEFY'
date: 2026-07-15
duration_sec: 945
---

# How to Grow Your Stream: Tips for Beginner Streamers (Gaules)

> Source: [How to Grow Your Stream: Tips for Beginner Streamers (Gaules)](https://youtube.com/watch?v=pSNBGTokEFY)

## Summary

In this interview, Gaules shares his philosophy on building a successful stream by prioritizing personal connection and community interaction over pure gameplay skill. He explains how treating viewers as friends, embracing authenticity, and creating a human experience can transform a small stream into a thriving community.

### Key Points

- **Personal Connection as Foundation** [00:04] — Gaules emphasizes that his success stems from creating personal connections and community building, not just gameplay. He started with the intention of making someone's day happy, even if just one person.
- **Mathematical Fallacy of Viewership** [00:49] — He refutes the idea that good content automatically attracts viewers. Instead, he argues that interaction and connection drive growth, not the other way around.
- **Interaction Over Performance** [01:04] — Gaules describes how he engages with small streams, boosting their viewership by interacting with the streamer. He stresses that interaction is more important than playing well.
- **Streaming vs. Television** [02:03] — He contrasts streaming with TV, noting that TV lacks real-time interaction. Streaming allows constant chat and feedback, making it a more engaging medium.
- **Human Relationship with Viewers** [03:14] — Gaules treats his stream like a conversation with friends, even pausing to eat or answer the door. This authenticity creates a loyal community.
- **Drawing from Stadium Experience** [05:06] — He compares his streaming style to the experience of watching a game from the stands, with all its chaotic, human elements, rather than a polished broadcast.
- **Narration as Storytelling** [06:03] — Inspired by Galvão Bueno, Gaules sees narration as storytelling, turning even a boring 0-0 game into a dramatic narrative with heroes and villains.
- **Rejecting Professionalism** [06:30] — He criticizes the industry trend of putting young broadcasters in suits, arguing that copying traditional professionalism is 'dead on arrival.' Instead, he brings a modern, interactive approach.
- **Authenticity and Vulnerability** [07:11] — Gaules shares that he sometimes goes to the bathroom or eats during streams, showing his humanity. This builds a stronger connection with viewers.
- **Pandemic Growth and Fancam** [08:08] — During the pandemic, esports grew, and Gaules used fancam (virtual audience) to engage fans, turning a limitation into a creative opportunity.
- **Embracing Chaos and Fun** [09:46] — He recounts a funny incident where a fan's butt slap appeared on stream, highlighting the unpredictable, fun nature of his broadcasts.
- **Voiceover Work and Versatility** [11:00] — Gaules mentions being hired for voiceover in the US for 'Ultimate Beastmaster' with Anderson Silva, showing his range beyond gaming.
- **Creating Content with Intent** [11:43] — He explains that he creates content to be fun and cool, not just to play. For example, he demonstrates game mechanics in an entertaining way.
- **Balancing Skill and Charisma** [13:21] — Gaules advises streamers to balance being good at the game with being charismatic and interactive. Pure skill without connection doesn't build a community.
- **Casual Games and Fun** [14:29] — He discusses playing casual games like 'It Takes Two' with a friend, emphasizing that having fun and making mistakes can be entertaining content.

### Conclusion

Gaules' core message is that streaming success comes from building genuine human connections through interaction, authenticity, and fun, rather than focusing solely on gameplay skill or professional polish.

## Transcript

Because I realized you've found something very original of yours, which is personal connection and community building. How do I create a community and actually turn it into a business center? And
opportunity to connect with the public, to interact. I think I've seen some examples, I think it was some kind of event, I don't remember when or how it happened, but it was someone saying, " I'm going to do a play, and there's
someone watching, I have to do the play in the best way possible. If I had a million, I'd do a show," and so on. It would be more like that. I notice a lot of people saying, "Wow, your content is really good because there are a
lot of people watching." And if I had a lot of people watching me, I'd also be doing a show and happy. And I say, mathematically, it's not that simple. There are a lot of people watching me because good content is for a person. Who am I?
My intention when I started doing this was, I said, "I want to make someone's day happy, even if it's just my day." There's interaction. Sometimes I go into a thread and there are 15 people watching... 50 people are watching the streamer, he's
there looking downcast, playing, minding his own business, I don't know what, then I tell the person what time to go, and suddenly there are 1000, 2000, 5000 people there, the guy's stream has completely changed, he's happy, he looks like El Chavo going to Acapulco and Sass, "Wow,
El Chavo going to Acapulco and Sass, "Wow, now I'm going to play, Sara, son," and then I look at that, okay, the next day, so experiments came out, but I already did them, the next day I go there and there are 10, 15 people and he's here with a face like a
coconut candy, then I say, "Man, if you have to do this for 10 most important people in your life, interact with them, it's interaction, stream interaction, television is an old thing that people aren't
consuming anymore and that at some point they did n't, even trying in some television chat today is, thank God, Twitter, André, he's just staying on the chat, that's what I do, so it's going to end, chat is a chat of our lives and
television, Twitter is more or less, right, to try to convey something."  On TV, whether someone is commenting or not, it's a tool that's difficult to adapt so that someone can look and say, " Look, this recorded episode
of Big Brother is playing, and people are commenting on it on social media," or "It's live on pay-per-view," and we already know from the feedback on social media what might be good, right? The
tool that Twitch, the assistant here, is, is someone who, all the time, we're going to do what I didn't open. A little while ago, when I started talking like this, there were two or three people talking. "Hey, good evening, is anyone there?" So,
Sometimes the person just wanted to chat, to keep talking, "Let's play here," and so I'm always talking to someone, sometimes I'm talking to myself, okay, but I'm talking out loud and someone is talking to me there. So
I think that from the moment you make that interaction, you have a connection and people are connected with you, they'll come and say, "Yeah, man, you didn't realize that Rafinha started doing live streams,
Rafinha!"  But things like increasing interaction are more important than playing well or badly. Everything is more important than anything else. I was... Today, today I'm extremely...
I'm one of the people recognized as one of the biggest stars in the world. I say my forte is championship broadcasting. I broadcast matches where, in a narrated match, I have some audience records. I'm not on the street, I
talk, I talk about what's happening, what's on, what's the game on, I'm talking about the Lost episode I watched, how to help, brother. I want... no, no, no, I'm serious, I'm serious. There's one... don't send me a WhatsApp when
you're going to enter the frevo, it was for you to come get cuts, you know? A lot, you do it on YouTube or highlights, highlights of the moment of the match that I'm broadcasting. I'm right with you, you're good, man, you play well, I've played, I'm good, okay?
Today was a problem, I already get the ex-athlete, I know the game, okay? He's a football athletes, he knows what's happening, he knows what the particularities are, he knows which athlete is doing well, who made a good play, what the
coach is thinking.  "Well, I've already been a world champion as a coach. I've also been a champion of what you can be as a player, you know? Not a championships that could be considered world championships at the time.
So, I have a lot of experience. But I look at it and think, 'Man, this game isn't the most important game.' What I brought, and what makes the difference, is this: I was in football, you know? I liked going to Pacaembu to watch
Corinthians, and I'd go there, I'd stand by the fence, and that was the best experience of my life. I'd go to the stadium, and there was the old guy by the fence, that first scene at the gates. And then you'd meet some guy, I don't
know what, go to the stall eating, I don't know what, chat, open the gates, I don't know, you'd watch the game. But the game has moments, man, they're attacking, right? There's going to be a foul, a dangerous play, on your side there's this old guy who's spaced out,
man, the guy doesn't even know what the score is, on the other side there's the crazy fanatic fan who said he's going to kill the referee. So, this experience by the fence for me was..."  It was incredible, and I'd leave there sometimes, my team would win, sometimes it would lose,
a cool experience. The narration, that guy with the little transistor radio saying, "At 42 minutes, it's going to start cycling," and then I started looking, man, this is a football experience. For me, seeing Galvão Bueno narrating is
one of the most fantastic things. A World Cup, a special game, is [ __ ] awesome. But Galvão, he's a great storyteller. He transforms things from the game, where there's a villain, where there's a hero, where there are things, even if
the match isn't even a piece of crap, 0-0, and then you're there thinking, " Damn, man, what's going to happen?" It 's not because they're in crisis, they're in crisis, call Chile, I don't know what, and you're stuck in that rut. And I took all those elements and
modern." And when I saw people in the industry putting young guys in suits and ties trying to broadcast
like professional narrators, I turned and said, "Man, cool, great, but you're going to copy something, man, this is dead on arrival."  I'm going to try to bring it this way, which is a way where age, professionalism,
age, professionalism, interaction, and modernity are all important. And in the game, it's crazy, Rafinha, because sometimes the game is paused and I'm switching to Suddenly, it's the best play of that branch of life, and I start narrating the play.
And then it cools down again. So it's something where the person, the game, it's a with a friend, and when you play soccer with a friend, Look, you didn't see what happened, it
needs to happen. Sometimes I'm doing business, and then... And then I create a business, and then... And then I create a human relationship. Sometimes people turn around and say, "Man, are you crazy? You're going to go to the bathroom in the middle of the
want me to drive? I'm not going to pee, man, I'm human. Lunch is ready, I'm hungry, I get up in the middle of the game, I'm going to get a plate, I sit there, and everyone is watching, from the traffic reporting, 'Figure it out,'"  If you
eating, I'm hungry. She rang the intercom, there's nobody home, I'll answer you guys from 12. So I created a human relationship, something already went wrong in these missions. At the beginning, wow, a lot of criticism at the beginning, but like,
something happened, it showed that she didn't want her, the thing in which the pandemic, even the episode that I knew was God's granddaughter. I want the following: pandemic, the fans, esports, the only sport in the world in the business of not eating, on the
contrary, I grew up, the guys from outside Europe, they decided to do fancam, so, okay, turn this [ __ ] camera on, the fan is paying, and then
they made it as if it were a virtual audience, charity. On TV programs they're doing this, I didn't send it either, so put all the guys like that, sitting down, and then there were some moments of the game that, to the point of
Brazil.  I know what was going on there, the fans who went into that room to cheer for Elite Hum, and then a cool game, a nice game going on, it's for fancams, 40 cameras, and I look there on the left, there's a boy laughing, you know, I
already said it's going to work, and I knew that at some point, two seconds passed between a guy with his back turned and there, everything, I don't hurt, slapping his butt, you know, everything, I don't hurt, slapping his butt, you know, look at that, he said, "Dude, stop
message to, and now let's go, good, beautiful, to happen between the championship, guy from the championship, man, it's expected that the image is that he's connected, and theoretically I'm the one who has to be ready with the guys saying, "Man, you
're... I bought this transmission right too, the butt," and then everyone understood that it's a very new thing. But the guys cancel the funkeira connected, so it's very crazy, but there are things, and there was no way not to see that
that guy is a Brazilian here, you know, there was a... and I saw everything happening there, I said, "United States," I found a friend of mine who has been part of the crowd at some games and he said that it's a... it 's full of  "Freshness is really
signing my gigantic business, so there are things like that that happen, we have a transmission problem sometimes, the sound of the match, the to turn it on when we come back from halftime, I make a cool gunshot noise,
now I'm going to... and we... Sometimes there's an interview and then interviewer and interviewee, so it's something I'm watching, having fun with, I think it's a modern thing, at the beginning people didn't
understand much, I really want you to... cool, now I'm going to put notifications to make it cool, it's cool, I'm going to tell you too, watch it if you can, a series on Netflix called Ultimate Beastmaster, okay, I'm going to send it to you, you
blonde, which is... have you seen that curious thing that goes viral on Facebook, but they... that obstacle course, it's the wire, I don't know, you know? See, I saw an episode, so I did... I was hired in the United States to do
the voice-over for it, I was the announcer and Anderson Silva was the commentator, a guy who has very good things there."  Dude, I have fun, it's not just cool, it's really cool, even the really cool difference is that
same time. I love that, well, it's because you're very used to it, I don't... Fortnite already... Look to the side, the guy kills me... Damn, he's building side, the guy kills me... Damn, he's building those houses, I say, "Damn, man, no!" And the
episodes where everything turns into... there's a lot of visual stuff, and it's one of the secrets, like that, but it's like, "Ah, and luck," he said, "First, it could be that if I wasn't working, things would have become gigantic, right?" Second, there's
something I'm doing, I'm creating content to be cool and fun. For example, I'm on top of a train car, and I'm holding a gun, right? It could just be someone else playing, waiting for someone to deal with it, right? I'm
there on Live France, man, I'm going to teach you things. I'm on top of this train car because it's just the distance I am from enemies. The enemy can come in here and kill me. Look what's going to happen to my gun, and the European Master... I need to give you... to
throw one away, you want...  What would happen if the gun hit the railing in the train car, then it hit the railing under the train, and I couldn't get it, and then I Oh, and then it becomes a really funny thing because I was there showing what would
happen, but my intention was just to say that the gun would fall far away from the guy and that it I was wrong, and he said, " Thank you," and he said, "No, no, that's not it." Thank you," and he said, "No, no, that's not it." Let that interaction happen, it makes
funny things happen too, right? I think it's like you're looking at the think it's like you're looking at the leader's room on Big Brother, the guy goes in there with 10 cameras, he sits down, he just stands there looking at them, that's
cool content, the person sitting still looking at the cameras, now if he turns around and starts thinking, it really works, and look at those two, now, you know, him in my Stories, I take Big Brother, I
do reinterpretations and stuff, it even works really well, and reality doesn't have to be very funny, right? But you can use your creativity from afar, and sometimes tomorrow I 'll give you this tip, PSI for the concentrated, I say, man, to play
Focused, playing outside of live streaming is about focusing on being a pro player, being professional, competing. Because sometimes a guy gets so obsessed with having to so well that people will tune in.
watch someone play professionally, he won't connect, you know? Then you see, Carlinhos 4896, he lives in a world where he thinks people will tune in because he's good, and he wants to prove
mess, and he doesn't interact with the people he could be interacting with, and he could be really good at it too, you know? So I think it's for you two to be together, right? And if it breaks down, then you go there, be charismatic,
connect, and still play well. In other words, there are probably people who join your live stream not so much because of the connection, but because you actually play. It also happens sometimes, but it's another game you play, other games, I'm not gay,
other games you play. Man, I'm... it's a very fun movie, like this, this very fun movie, like this, this week I posted about a game called It Takes to Win, it's a very...  This is a cool global release that I didn't even know about. A friend of mine
who also writes about stoves released this one, I bought it, you have to play it in pairs and it most watched, all women at the launch, how crazy! And I looked and didn't look, they knew about it, they knew it was on the media, everything! And then I'll show you what I
thought here, go ahead and tell me, we were playing that, it was just crap, we just kept making mistakes, we just did what the guys finished. It took us 8 hours to generate, it took us 14, we weren't going to burn ourselves, so even that was a
cool thing in the sense that, camera, I'm having fun, right? So there are things that today, the broadcasts, but if your broadcast is just playing access, I'll go crazy, you know? So I started, like the excited cat, I started bringing a
lot of things to the stream of casual games where the game is bad, and then the guy there, I call him the fat guy from the check class, will come there and say, "The game is FIFA, now I'm playing FIFA, something I haven't played in a long time, so I want to, tomorrow, be
stupid, do it this way, she has to do it this way, I'm not going to do it that way."  That's it, I've been doing it for 10 hours, messing it up, it was one of those things. I'll do it your way, man, that's how you was right, we fight with the guy and don't blame him, so all this
don't blame him, so all this generates things. Brunão, I downloaded it here.