[00:03] for a single question to ask of any song idea you're working on. The first W question, who is talking? Being clear on who is telling the story helps us as songwriters maintain focus on what story we're [00:17] actually trying to tell. Often in practice as songwriters, when we start the songwriting process, it's very common that we're mining our own emotion and experience or ideas, concepts, thoughts about the world for the [00:29] purposes of songwriting. But the idea here is as quickly in our lyrics as we here is as quickly in our lyrics as we can to establish the perspective in a really practical sense by using a specific pronoun. If it is us telling [00:41] the story and we're telling it from our perspective, getting the pronouns I, me, my, and mine in as quickly as possible, attaches an idea or an emotion to a person, to a human, to an actual individual's experience. And as soon as [00:57] a listener can see a human being in their mind's eye telling this story, they connect emotionally to the ideas, the imagery, the emotions, or the concepts that we're writing about in our song X.