the four principles to picking a niche. So, the first, probably the most important, [music] is competition. So, you got to make sure that you're choosing your battles wisely. Like, actually pick a niche where you have a chance at ranking. You're a sole person. You're not going to beat the Salesforces and HubSpots of this world. Okay, so the second thing is commercial value. You want to ideally find a way that you can make money. So, like lists, best product name. If there's a lot of those type of queries, there's definitely going to be commercial value because those people are actually searching for solutions, and they're willing to pay for it to solve that problem. The third one is breadth. There has to be enough topics to talk about. So, like don't make an entire website on just pulled pork sandwiches. You'll probably cover all the topics within like a month. But, you don't want to go as wide as like food, cuz it's just way too out there, and it's really tough to tackle. You want to find a niche, something like smoking meats. Like, there's a lot of different things that you can talk about in there, and then you can expand out from there after. And the fourth one is personal interest. So, if you're not interested enough in the topic, you're probably not going to want to work on it. And SEO is a long game, and so you're going to have to keep working at it. So, choose something that you actually enjoy.