[Music] to show you something SEO tools that we use i'm going to show you two tools that i use on a regular basis and these tools basically just help me identify what bomb targeting and things like that so for example we've gotchu here called sem rush which you can obviously get yourself and anyone can get it at basically gives you a lot b and stuff like that so for example online is your courses if i wanted to do some research on a keyword and i can see so are the searches for that particular keywords and you can see here the volume is quite low however and it doesn't matter what the volume is as far as I'm concerned if anyone section for something then it's worth and targeting and so it doesn't matter what it is whether it's a marketing courses london amusing london as an example the biz london is a big area and all this type of stuff so you will find that marketing courses london digital marketing courses london and so on i will tell you the sort of volume of the air stream so we can see the first one marketing courses london is the biggest and most searched for one and then you can bet you're marking courses london and so on all the way down and be the last year so it's a I kept checking the bookie what you should be ready fast it doesn't matter on market you and weather is here today so one this will be massively in places one out of the margin and you can see that those 1600 people pay a month search for hairdressers London hairdresser London and so on based here dresses and one thing and she can see the people good hairdressers in London or some key what's here that you just probably wouldn't think of top London here today so celebrity here dresses London those people are looking for us take my phone and organic here delays are one then East London here places and so on so you could go through that that's two is very very helpful and fro in terms of looking for keywords I mean what you can also do is I'm just gonna Google here today so it's London where were on a subject know the very first web site I'm not gonna go for the very first web site i'll go by I'm go with us one Taylor Taylor London and you can also do just for example fest with my competitor and I can go into that to Stuckey's you anyone here make sure that says the UK just take the stuffing and what this does is tell me a rough gate of what traffic Taylor Taylor London gates and also tells me what sonic he was that your rank for which is all here I can see all the keyword rankings not in her hair dressers and so on so there's a whole world that he was here the guy ranked for 273 keywords and no that's information he had his fame you tell me what possession changes his God and sort of what new key once and stuff about and and you've also got health competitors so get me a last off and compared to those students get your Phillips here is obviously a good guy and su and gets a fair amount of traffic and stuff like that and you can see here that that says you're nothing phones let's go give you an idea the pay-per-click campaign of what you want to use these and stuff for that but most are stuff got all of her stuff hundred percent of hers traffic comes from organic traffic which is a single and it doesn't use pay-per-click so s he was working very well for this type of guy so that's two here gives me a lot of information compared to that analysis so I can monitor June Phillip seaweed ranking for what is that is website and they fall because i found a hairdresser one that i want to be fed for what these guys have been phone for and also gives you a good a good idea of what and keywords if you're just looking to do keyword research english they can hear and you can also do country by country if you're doing this you on foreign country or whatever and the other two as in it's a refs and they against a p2 and very very good for checking people's bad points and whatever it can also do some other things this way also what ru student phillips and we can sort of see what sort of work he's doing is obviously going hard that said is this yours down and up and down so good working and slacking off and doing work and that's just the VA co goes with your backlink profile but is steadily from September got more and more lights and so you get referring pages and repairing the means and then we can basically see what back once is God and collects of my Google+ love my day so obviously get me these ones here and look at the mo follow but that is like you could work your way through that slice to see what links he's got that are good and they try to obtain those links for yourself and again using clicks of my London being saved this is obviously some kind of magazine or something and it's actually that guy himself by Stuart Phillips we draw an arc of himself and got some advertising on our website and which is a good link to have and we could probably do the same what's on stage valio professional bus is obviously one of the suppliers and so he's going to say on here and you would use that's two here to monitor what links us guys game and they do the same and try and get some more lengths and also songs you need to get more of them so you can go through all these guys all the competitors and make sure you get a link on all these websites as well and so these tools are essential for monitoring your competitors see what likes of god Loki what's the rank for and so on so you want to maybe grab a tomb and actually you can get sort of free trials on these tools and there and see what they can do for you and that's to hear can also give you a few other bits and bobs and can do audits on your website things like that as well and but these are more important or maybe we can go into that way and the course but I just want to find out the places for this plans in place in get us one yeah seventeen dollars and one for 1250 quite or something like that and this one as you can get it for sixth inning dollars a month or you can get a good one year it depends on how many projects you want to add to it and so on but that's one here would probably more than sufficient for someone who has one side and they can cut out a lot of time obviously you can do manual research so if I'm are targeting hairdressers and one then the first thing is the self explanatory he wrestles one then I'm going to just do some manual research to show you how to do it without the tools then I can see here let's title tag has London's best hairdressers best here salads and one thing that is the key one said that person is targeted and these guys do the same and then you get people who do their hair dressers and hear sounds and one bin basically addresses one then here dresses then one then London here braces and so on and you can judge these people by your tegu tags see then you've got people here East London here vessels so you can start what came by people stable thanks what the bass keyboards to target specula you want here hey so again here color specialists let's take your stuff I don't key what's the people are using and so you can follow people's website manually and sin to see what sort of he what's that racket him if obviously got let's get here Daniel Galvan who had an embassy non there that's to hear he was someone said compared to cells job pelops competitor a lever and that's Gary probably does some half-decent a C or B substance in a few times and he obviously does celebrities and so on and people do google so likely to get this as long didn't so they can get a haircut it there same King the places so these are the tools we would recommend the vestige that you probably get a trying to or whatever but you can't do your manual research you don't have to use the tools i just do because it cuts a lot i'm so as was for me cut them intact of multiple clients to rank in and doing research and stuff has to be a quick process for me and otherwise i'll be working no one wants to do that so ok to save some of these tools and see him back all right you