---
title: 'Building a £10M+ Digital PR Agency – Fery Kaszoni Interview'
source: 'https://youtube.com/watch?v=Sx3mQ_YILWg'
video_id: 'Sx3mQ_YILWg'
date: 2026-07-28
duration_sec: 2196
---

# Building a £10M+ Digital PR Agency – Fery Kaszoni Interview

> Source: [Building a £10M+ Digital PR Agency – Fery Kaszoni Interview](https://youtube.com/watch?v=Sx3mQ_YILWg)

## Summary

In this interview, Fery Kaszoni shares his journey from a beginner SEO to building a multi-million pound digital PR agency. He discusses the pivot from technical SEO to digital PR, the importance of hiring fast, and how he leverages LinkedIn for inbound leads without cold outreach.

### Key Points

- **Early SEO Spark** [02:02] — Fery got into SEO by accident when a blog post about water on the moon went viral, driving 20,000 visitors. This hooked him on chasing rankings.
- **Scary Pivot to Digital PR** [04:49] — In 2021, Fery stopped all other services (technical SEO, content, guest posts) to focus solely on digital PR. It was an experiment that paid off.
- **Aggressive Hiring** [07:44] — The agency hires 2-3 people per week, targeting 140 employees by June. Fery believes failing to hire fast hurts client retention.
- **Why the UK** [10:52] — Fery chose the UK for its media ecosystem, native journalists, and time zone advantage for covering Europe and America within 9-5.
- **LinkedIn Growth Strategy** [16:41] — He grew his LinkedIn following by connecting with SEOs and sharing interesting case studies. He never DMs for sales; clients come to him organically.
- **One Package, One Price** [25:15] — The agency offers a single service package at £5,500 per campaign, delivering 8-12 links per campaign. No bespoke proposals.
- **Campaign Process** [27:29] — Three stages: ideation (monitoring news, client input), execution (data, expert commentary, press release), and pitching via Roxil.
- **AI Future** [30:39] — Fery is investing in AI to enhance operations but avoids AI for writing press releases as journalists can detect low-quality content.

### Conclusion

Fery Kaszoni's success demonstrates that a focused pivot, aggressive hiring, and a transparent inbound marketing strategy can build a thriving digital PR agency. The interview underscores the value of authentic content and a streamlined service model.

## Transcript

expanding the team then our clients will suffer and they will not Rus I always to agencies especially that are kind of in that massive growth phase and they're all about oh I want an office in Time Square right I'm like no what you want
America and a really damn good execution team in the UK my my focus is instead of you know saving money which I know I should probably save more money on taxes and optimize I'd rather just not choose not to make big profits and reinvest the
money to grow so our profits are not like are not too big so how do you funnel clients from LinkedIn over to your actual business we have a few stages so ideation campaign execution and then pitching are your services uh
quote based or is it [Music]
the channel and welcome back to another episode where I'll be interviewing SEO entrepreneurs and experts from around the world in today's episode you'll have channel because his face has been on the last few videos that are being uploaded
already because he has ended up sponsoring the channel because of the absolute massive success that his digital PR agency has seen recently kazone ladies and gentlemen Charles and everyone it's a
pleasure to be here I'm appreciate awesome I appreciate you awesome man it's I I really appreciate you coming on I know it's very early in the morning for you already well 9:00 but yeah I would say
it's early Monday morning especially yeah exactly I'm I'm I'm hoping your first meeting of the day then yeah it is it is I I literally jumped out of my car made my coffee and jumped into the podcast boom boom let's let's start it
before you kind of got started with digital digital here and I had a block spot blog you might remember the old you know block spots that actually used to rank I think
spot blog but back then you could just publish articles and they would rank and which you know it was crazy times back in 2008 I think and I posted an article
about I didn't even know about SEO back then um I I just wanted to learn coding so I used the the blog like a free blog to to learn coding and CSS so I post an article that I've heard on the radio about people finding water on the
about people finding water on the moon and I go I go back to work I was you know do I had like a full-time job and in the evening I checked the stats on in like the block spot dashboard and it was like I think it was like 10,000
or 20,000 people had seen my article and I was I was shocked like do you mean I wrote something in my lunch break and and you know 20,000 people read and you know 20,000 people read that and I realized it was because it
ranked on top in top three for you know people searching for like um water on the moon because it broke out all over like everywhere in the news on TV radio everyone was talking about but the web was not writing about it as you know as
fast they were just catching up with the TV and media and I said this is crazy I I started you know researching how do you you know post how how do you rank on Google and then I wanted to rank more and more and more it was almost like a
um you know a Chase for for dopamine right when something good happen then you are like exhilarated and that's what I wanted to keep on having I think that's what we seos are chasing we are chasing you know better ranking so that
you know we feel better it's almost like you know you need your body needs to produce the hormones over like top three know that got generated when you rank hooked and then I started translating because I was I was back in
Romania back then I was started translating How Stuff works.com articles into Romanian and my artic that wrote in ROM ranked you know top on Google and that was crazy like free ideas free content ideas I translated
them like myself and they were ranking I said this is brilliant and I put some AdSense ads on it I started making like you know $5 a month and I was like this is crazy you can actually make money online for me it was a big myth back
then like making money online without like working like this is crazy it's impossible but it I found out to not not to be impossible so that's where I was like hooked into the world of SEO unlocked the opportunity for you and
things and that's get gave you that Vision it opened up a new world a new universe a new you know magnificent Universe where you know the limits are you know not existent W amazing so how did you kind of transition out of SEO
of big fears at the time when you were moving from an SE agency to a digal PR agency and how did you go about with that original plan it was the scariest that original plan it was the scariest period of my life it was back in 2021 so
period of my life it was back in 2021 so until 2020 uh I had my full-time you know company I would say because I I was doing part-time uh before but the full-time um adventure of search intelligence started in 2017 and and
from there I started doing you know software development because I'm you you know even mobile apps I started doing software development and then you know um I found out that the websit I built they content and they asked me hey
can you write some content I said yeah of course I can write content and you at the beginning but then I I became better at it and then um people like oh course let's do some links and then let's do you know audit so I started
initially I started with with audits as well like that was the biggest part of my you know initial uh Day in the Life over W to be you know SEO expert but the audits actually helped me um you know gain knowledge uh in SEO and then I was
doing that until 2021 when I said we I've seen the these agency you know rise 7 and reboot online and all the other agencies go you know really going crazy with with uh with digital PR and I wanted I wanted to you
know have those Great Links like having links in like you know the guardian and links in like you know the guardian and Daily Express and New York Post like somehow and and and then I said the only way to actually figure this out is if if
we really cut down everything else and invest all the resources all the knowledge uh of the all the brain power of the of the companies employees into digital PR so it was in 2021 when we said we're going to stop doing any you
know software development work for our clients any you know technical SEO because that's why we doing any content creation any guest post link building we are doing them I mean I'm a big fan of gas BS um if if don't right they can
gas BS um if if don't right they can work um and I said we're going to just be a digital PR agency and I think that's where we really pivoted as as the agency who builds the links uh 100% White Hand links and and never you never
buys them that was the transition period and yes it was scary because we didn't know if it's going to work out it was still an experiment it was like we either figure this out or I go back to being you know a one onean band who's
going to do like audit and you know try to find his way in life and now we have nearly 80 people right yeah yeah we have we probably have more than more than if everything I think we have over 80 every every week we are hiring now two or
every week we are hiring now two or three new people um and every week yeah December so we put the hiring on hold in December we didn't hire anyone or we hired one one person I think and but then the campaigns started you know the
orders started coming in more and more H without adding new people into the equation right so we are not catching up we we want to we want to be 140 people we we want to we want to be 140 people by the end of um June hopefully so I
mean it's a risky game right because we we are just blindly hiring not everyone hopefully the right people because we have a b assessment um kind of system but it's a risky game like what if you know what if bad things happen we
business as you've seen in this industry we can go out of business anytime and you know it's I'm I'm willing to accept this but it doesn't look like that so this but it doesn't look like that so far so we just hire blindly like just
get as many people as possible because we have the more we deliver to our clients the more they will renew so it's um you know if if we are cheap on like hiring and expanding the team then our clients will suffer and they will not
renew so we have to keep the clients ringing by having enough people to deliver successful campaigns people need digital PR and and yeah that's that's the plan yeah you you have to hire fast um you also have to kind of Fire fast in
there's been plenty of instances Even in our own industry um of people going way too overbo with their HR count and I think that it's it's it's it says you're willing to kind of make that almost crazy level investment right I
haven't heard of many agencies hiring two or three people per day and in the in the UK especially that's what I was going to get to um I also
think that a lot of people would kind of be surprised that you actually did all of this in the UK in the first place considering the last few years of you know economic turmoil political turmoil brexit everything has right um why did
you decide to choose my motherland when I deci deed to leave well first of all I'm kind of almost stuck in the UK because my girls um started school here and they are like in year three now and it would be a big
in year three now and it would be a big it would be a very big you know move to move to like you know like Bali or Dubai or whever you know Thailand or or even just to Spain right it would be hard for them to you
know accommodate get them out of their their friends and then you know try to find a new environment it would be shocking to the family even even as a per like I know long term it might be nice I mean you you know uh it's
probably nice there and sunny and you know lots of other good uh benefits but I think I like the UK as well um on on the on the flip side I I really like the the on the flip side I I really like the UK I think it's um it's a great country
for entrepreneur like for entrepreneurs when you want to build something um it's got good you know good Financial systems it's got good you everything is smooth um you know with stri like even with stride verification everything like when
for for a company I think the UK is great yeah the taxes are you know high but but my my focus is instead of you know saving money which I know I and optimize I'd rather just not choose not
to make big profits and reinvest the money to grow so our profits are not like are not too big uh because we push all the money back into R&D we push all the money back into in our team members and just to grow the company so for now
I'd rather you know make less profits in the UK and higher here because I think for for media for journalism you need native um people from the UK who
understand the news like from the inside I mean I I don't I don't say I don't want to say it's impossible to you know hire from I know from like um NE or or you know Phil the
Philippines right and and have success I mean that's probably possible but for us we feel like it has worked out the best to be in the UK hire people who already you know understand the media landscape understand the pop
culture and understand how journalists you know think and that's why we have chosen to to go through through this system yeah it makes sense and like I said R&D is a massive kind of tax saver once you start developing that and if
things in the UK for um for companies that are hiring on mass like you guys something to said about time zones as well when you are in a media and PR based kind of situation the UK is really good because you can kind of cover the
Europe and America exactly within the 9 to5 window of being in the UK so you can get the whole kind of coverage um without multiple offices in different kind of time zones and things which makes it
absolutely I've seen many agencies going to you know having offices in like to you know having offices in like America having Offices here for now if I you know to for me to feel proud that we
don't need to have you know as as you know you like we don't necessarily have need to have an office in America to serve America and as you said the time serve America and as you said the time zone is really helpful um with this um
like we have the the send scheduled for you know for America and the team members are still still online if they get a message from a journalist so yeah I think it's it's quite good yeah and now for a quick message from our sponsor
search intelligence if you're looking for digital PR campaigns what you're about to see should impress you what a masterpiece PR link building campaign with 20 links in big Publications such as the Sun Express mirror Welles online
and still Landing I would say this campaign is a massive success we told the Press people should turn on their heating this summer if they want to save money next winter and we landed over 20 links in National and Regional UK
Publications for a boiler client that's crazy the campaign Hook was pretty clever it is a known fact at least in the boiler trade that if you keep your boiler off for many months it might rust and it might get you into trouble if you
keep it turned off from Spring to next winter we therefore advise the Press with an expert commentary piece on behalf of our boiler client that people should turn on their boilers this summer just when the heat wave is in full swing
this way they can avoid a boiler failure next winter and save money massive Publications picked up our story including the Sun Express mirror Wells online and a few more dozen Publications giving our client links lots of links
and lots of Happiness hormones no wonder that so many journalists covered our story as this headline is a massive link magnet to their audience this case study highlights the fact that a clever hook can be applied to any insight or story
to make a campaign more successful and more compelling to journalists can you imagine when people see this headline in the news you should turn on your boiler this summer there's no way they would not click on it I would click on it so
campaign was so successful I hope this video inspires and shows you what's possible with a clever hook something to be said about the um the kind of rates the employees that you can kind of get in the UK right so you can kind of have
having a a work base that is significantly cheaper than running it in whenever I'm speaking to agencies especially that are kind of in that massive growth phase and they're all about oh I want an office in Time Square
right I'm like no what you want is a really damn good sales team in America the EK and that that will serve you amazingly exactly exactly get you know like ser the clients from America but but you know with the with the UK team
which as you said yes they are like probably the workforce is slightly cheaper here I'm not sure whether it's a lot cheaper um but but but I think it is it is you know I know some SE like some SEO roles even like for SEO is like
double the salary or even more than than for for UK um team members um but yeah I think I think it's a good it's a good thing to have the base here
like the the team members here and un serve Global clients it's it's something that worked really well for us yeah 100% so you also said that you got a lot of your clients through Linkedin how did you go about growing LinkedIn in the
first place to be able to get that kind of lead flow from LinkedIn initially just I just wanted to connect with lots of seos so I I I literally spent you know in in 2018 2019 I just went through link I said let's see who are you know
them I'm going to you know see their post what they post about but then they all they will also see my post and it was it was a good system I think most of have done that back then when you had like a 2,000 per day limit of you know
connection or something like that and that's how I grew to like I know 10,000 that's how I grew to like I know 10,000 um 10,000 or something 15,000 followers started growing more naturally more organically uh I just I just posted case
studies interesting I just posted things that I find interesting whenever I found an interesting website that you know they bought an expired domain redirect it and then exploded and then I just
posted about hey look this is crazy look how you know look what what traffic boost they got from this you know redirect alone or if something you know um if some if a website dropped then you know I kind of shared my opinion oh I
think this is why the website dropped I always went in and shared things that I find interesting I have a a friend who's got network of like 30 uh websites they're all like calculators and tools online and he he makes he makes like a
lot of money with those and we always you know share things between each other like oh have you seen this you know Trend have you seen this thing and whenever I I feel that you know he's excited about what I share I said this
share this with with the LinkedIn seos as well who by the by the way are the same people as you my friend so I always you know kind of we bound ideas between each other and if any of us gets excited by that you know by that little case
study or Insight just post it on social because other people will be the same excited about it that's kind of My Philosophy yeah find like-minded individuals by posting kind of what gets you in the first place that's also kind
of what I've been doing as well in in the same sense where I just post par all the time on Twitter and stuff and a lot of people don't like me for it you know because I'm posting what's working but again that's the whole kind of thing if
it works and it's in the Surs and that's our job to kind of analyze the Surs and be in the Surs then you can't really complain about it AB absolutely I'm I'm always like when people like oh yeah but you're like manipulating Google well
that's that's what what we do like as seos you know we always try to find the things that work right so I mean if it's not your fault that it works it's Google's fault for having a system that enables that thing to work right so like
don't blame you know like right don't blame the the player blame blame like the the the company who made the rules right don't hate the play yeah indeed I'm always you know with Jake Ward like Jake Ward got like lots of lots of hate
because of like hijacking um the SE Heist yeah the SEO Heist like come on man that that guy is I think he's like he was a genius he found a loophole why he was a genius he found a loophole why not right give hate to Google who
that thing to work he didn't steal anything he was like he was doing exactly what any copyright and SEO uh people have been doing for the past 20 20 years going away finding out what competitors are writing about finding
out about the structure and rewriting it so they rank also rank on Google like that's that's what we've been doing for years but he just automated that's it interviewing him soon and we're meeting up for dinner and Dubai as well because
amazing so it'll be quite cool meet up with him as well um so how do you funnel clients from LinkedIn over to your actual business are you using like DMS is it you know some people use the the cover Banner in their LinkedIn profile
there what are you doing to kind of funnel people over to from LinkedIn to your actual Services I'm actually doing the reverse I'm almost like you know I'm almost like I don't say ignoring people but we it takes a lot of time to get
back to them so we I never DM anyone I never say oh I've got this you know thing do you want to buy from us people actually come to us organically and and this is crazy and I think it's because digital PR is such a hard thing to that
such a rare thing in the industry that when people see a good case study they they reach out to so all the big brands that we work with I cannot even mention some of some of them um they reach out to me
directly VI DM so we never reach out they say I've seen your case study oh funny video by the way you know I like your your wig and can we also be part of your you know case study Post in the future we'd like to work with you right
so they see what we do and I think because I share everything authentically uh like hey these are the links that we earned and this is exactly how we've done it it's fully transparent and you can do this with digital PR because it's
don't want to do that right because everyone will call you out and and I would never do that with gasel but with digital PR it's all you know authentic it's all there and people like they see exactly what they can get if they work
with us right so they reach out to us so I never I never not even thinking of like funnel we have like a website and where just get in touch with us VI the contact form so people find our case studies on
LinkedIn they they follow me you know for for years and then eventually when they need a a um digital PR campaign then they message me on LinkedIn or via the contact form um and they say fair you know I've seen your case studies um
we want the same that's that's all the funnel that is of course we you know we do sponsorships and everything but the main channel is you know is LinkedIn I think the sponsorships are just kind of you know reinforcing what's already kind
of uh being created with LinkedIn so LinkedIn is like the main thing and then and then of course you know we sponsor a few podcasts uh but those are just you know reinforcing the the main pillar of like of like LinkedIn um kind of
of two things it's like reinforcing your brand so that you're just getting even to the point where it might actually reinforce a brand in with user things do with the algorithm where you actually get more beneficial from that
way um and and also you have more of a power Dynamic where people are coming to you rather than you're trying to kind of do the the hot Outreach or the cold people um all your clients seem to be you know inbound rather than you doing
to get them which is a really big Power when it comes to sales calls and conversions and things like that so it's a really things for agencies I think it it is it is power it is it is very powerful to you know to have a good
brand recognition in the industry uh because as you said you have the the power bance like some some you know some big big corporate companies request like oh can we have like you know a PowerPoint presentation we like uh a
proposal I said like no we don't do that if you want you can book a meeting in my this works but we don't do Powerpoints we like we don't care about our dogs and our cats in office and they're like oh wait a minute like you do you know who
we are they think like like we are this you know do you know who we are and like yeah of course I know who you are but like we cannot we cannot deviate from our process because we have some other other leads as well and and at the end
of the day when I show them um like in this other way instead of you being PowerPoint kind of fancy dogs and cats um they they really love it they say wow this is this is crazy this is different like H you never send a proposal you
never send anything it's like showing everything uh but but it's the Power Balance that allows us to actually get them to to follow our process instead of you know us having to follow their process yeah which which is massive
because I've dealt with some really headache clients before be without yourself and they'll start phoning you up at you know she o'clock in the morning and just doing all sorts of God knows what so it's great to have set
doing as well so I kind of like your entire onboarding process um so speaking from that are your services uh quote based or is it packages it's h it's one
it's one package one package we have one service and and they they buy it and they get eight to 12 links for for every campaign they buy from us it's um it's a very simple process we don't do like bespoke pack packages or like bepoke you
know meetings to talk about their brand we have one package one service everything is systematized and um they come on board and yeah we we just have one package we we don't we don't say oh
we're going to get you know 15 links and then we for this Niche is different and for the other one Niche is different every Niche is the same for us and we have just one package so so is that one set cost for one campaign or is that
monthly cost no it's one set cost for one campaign so 5,500 per campaign I mean at this point it might go up or or who knows it might go down maybe I think you should make it 7 and a half th yeah yeah yeah yeah I think I think we could
easily sell it at seven and a half like easily um I know I know some you know like you know 15 grand or like I've had a chat last last week with with a
company saying like they bought a Campa for 40 Grand and with with no links guarantee links um but but of course there are some some there there are you know Freelancers who do it for I know three and a half Grand
or like four grand which is also fine but we I think we are like somewhere in but we I think we are like somewhere in like lower Middle with the five9 ground I definitely do think you can increase it um because I've spoken to some people
well that have done like online reputation management packages and things like that for 15 $25,000 and essentially all they're doing is building free profiles and like citations and things and stuff because
all that's all you need to to rank for a brand us or brand name or a username and whatever that that are ranked with some negative press you just need some profiles and some entity stuff right um and it cost them nothing to do it but
they're charging 50 $225,000 per package right so when you're creating these campaigns what is your process looking like it starts with so we have like like it starts with so we have like um we have a few stages so ideation
campaign execution um and then pitching so three stages ideation is the first stage after the client you pays invoice they come on board we get them into our slack Channel or into our email and then we ask them a few questions about the
campaigns about their you know brand then the team goes away and starts the ideation process and um sometimes we do try to you know monitor the news it's like a sleep sleep client for example are there like any event are
example are there like any event are coming up like um you know the winter Stice was a good good you know when when we change like when when you have the we change like when when you have the the longest day of the year um or when
know anything happens if it's a heat wave uh for a sleep client we can react like how can you get your kids to sleep in in a heat wave so we always try to like some quick opportunities that we can plug our client in uh that's that's
kind of the ideation face and then once we Define a few ideas we send it you know the team members send it to the managers they say yeah that that's great and then the managers you know talk uh with the client explain the ideas um
what we think about you know why the campany would be successful and then the client says yeah great let's move on most of the time sometimes they're like oh well let's you know let's let's talk about this a little bit and then we talk
a bit about it for for while and then we come up to um middle like a come up to um middle like a Middle Road and and then the the team know Finding data if we need to find data or they start to put together the
expert commentary and then we write out the press release and then we go to as you know roxil right we I convinc you to buy roxil um shout out to roxil sales team that was me um according to Charles right um I mean not you you already
wanted to buy it I'm just of course joking but but but um then we go and find JS with roxil we and then we put the press roxil we and then we put the press release in roxil and send it out and you
then if nothing happens which by the way it can happen then we try to re angle it you know even just change the title and then resend it after a week or two and then try to find some more interesting angles and we just keep on pitching
campaign so do you track your previous campaigns from previous clients and then uh do you reuse any ideation based on that previous success yeah yeah indeed indeed I think I think there's no such thing as
I think I think there's no such thing as original idea every idea like 99% of the ideas have probably been done before by other by the other agencies or or other companies so we always track you know what's working in Industry um and I
the team members to understand you know what's most likely to work so yeah def definitely we track um we track everything in the digital PR world like everything so are you using AI in any of your business or are you looking to use
AI in going forward not using it yet but we are indeed looking at AI we have a um seven people software team and we are very big on the AI future of our
operations we are very very big so we we really want to you know enhance everyone output everyone's efficiencies with with AI and I know we can do it we just didn't find the right balance yet of you know
output like output speed versus quality so with PR it's not like you write an article like with PR you talk to a journalist like a well vered journalist from the BBC for example or from the guardian they will sniff you know low
value low quality content low quality research like like in a millisecond right therefore we are not using AI for any of our writing um even even I can see when somebody I've just reviewed a press
release uh of a guy he he just messaged me on L say fair you know I'm a big you know big need of like to have success with this PR can you help me or reviewed I said yeah yeah let's jump on the call 10 minutes it's fine um and then when I
open the press release like via VIA the screen share like come on man this is Chad GPT you want to you want to land links with this this this is like anyone can tell it's like Chad GPT BS content and I like oh okay like man I'm being
honest you have to go and rewrite this content with like a better quality you content with like a better quality you know output and um and yeah it it is very obvious when it's not like a proper journalistic um out like journalistic
mindset when when you write the Press relase uh but but we will you know probably find some good uses of AI in our systems and operations and we are um investing heavily into researching how we can we can you know get this um get
this ball rolling well I'll definitely be interested to maybe interview you in about 12 months from now and see where that ball has gone man we have I have whiteboard there it's got crazy ideas written there with like Ai and and if if
we can pull that that whiteboard off like if we can pull that off it's going to be a revolution in in in the pr PR world not just digal PR but traditional world not just digal PR but traditional PR as well so if if we keep on going the
happen then digital PR agencies are going to be Irrelevant in the in the next few you know um months I mean after the next few months if if we can pull that off but that's all I can say now for now well I
I'm looking forward to seeing these results coming coming to Fresh digal agency will will will hopefully that's the idea will die and not die will will probably you know and Link building will
probably you know and Link building will drive even more we'll see yeah I I I I personally think that uh SEO agencies anyway should be kind of looking to anyway should be kind of looking to adopt to becoming SEO agencies and not
Google agencies so I'm talking search engine optimization which means you should be looking at optimizing for Tik Tok or optimizing for Amazon especially if you're doing e-commerce and things like that right even eBay wafer these
for their algorithms internally they do have their own algorithms and things and optimize those algorithms than they are Google's complicated and half the time kind of nons centrical algorithms these days which are just ranking God knows
what it's I think Google is in trouble with this with this you Avalanche of AI content I think I think they're like what the heck is going on like I think headless chicken that's why I think is happening with Google now but as you
ryer 7 and other agencies are pushing hard we like the Tik Tok and I think it is you know it is kind of a search engine because you do go and search and I think it's a discover engine like almost like if YouTube is a search
engine which they say it's the second largest then we can perhaps say yeah I mean maybe Tik Tok is also a a kind of search engine uh but let's not confuse it with like the SEO kind of oriented not yet like the Google type of you know
search engine where I think probably 50% of SEO demand is from um SE who want to make money with affiliate you know and and ads right so yeah I think I think SEO agency should become like as you said an SEO
agency that optimized for multiple platforms and I think that's the future pretty cool thing the other day actually which is kind of a Tik Tok parasite SEO case study where a brand had effectively bought a load of influencers to make
videos for a specific hashtag and then when you went and search that hashtag all it was was these dominated exactly yeah and that hashtag was then taken taking off because they knew it was going to the whole first page for the
first few hours at least when that hashtag was seeing millions millions of visibility is just full of their content and so I think yeah I think that it's evolution of different type different types of tactics um but there's
the board with with kind of stuff so it's going to be a really interesting year and a couple years ahead I do think things are progressing so quickly that that it's it's kind of mindblowing and pretty hard to keep up for the average
person um so yeah is is there I well I really appreciate you coming online fair have got a lot out of this um is there anywhere that people can find you online yeah just search for my name you know Perry and then gazon and uh you know you
you can find me on LinkedIn and on Twitter on on YouTube I think I have to I have to you know get my YouTube game on So You Know YouTube I'm going to push year on YouTube as well but LinkedIn is my you know is my you know main pillar
link all of them in the description down below I appreciate you coming on it once again and I'll see you guys the next episode Peace