[0:00] Hello and welcome to this YouTube video
[0:03] ideiation course. Today I'm going to be
[0:05] teaching you how to stop wasting your
[0:09] hours watching at a blank screen and
[0:12] come up with video ideas that gain
[0:14] clicks and they grow your channel. For
[0:17] those of you who might be asking, I'm
[0:18] Alan. I've been on YouTube for quite a
[0:20] while now and I'm hosting a YouTube
[0:23] operator academy which is a school
[0:25] community for growing on YouTube. There
[0:28] are lots of courses where we completely
[0:30] remove the overwhelm. It's a stepbystep
[0:32] process helping you get good on YouTube.
[0:36] The video ideation is the part of the
[0:38] course that's available here and it
[0:40] contains of multiple modules which we
[0:43] are going to be going through within the
[0:44] next couple of videos. So today we're
[0:47] going to be talking about how to find
[0:48] viral video ideas in 10 minutes. So, you
[0:51] should be stop wasting your hours
[0:53] standing at the blank screen scratching
[0:55] your head and trying to figure out what
[0:58] should I post next. It's dependent on
[1:00] your own niche, obviously. But today,
[1:03] we're going to be talking about the
[1:04] proven outlier method that top YouTubers
[1:07] use to never run out of content ideas.
[1:10] And if you thought top YouTube content
[1:12] creators are coming with those ideas
[1:14] from scratch, you would be dead wrong.
[1:16] Actually, most of the small YouTube
[1:19] creators like you, me, and others are
[1:22] wasting countless hours trying to figure
[1:24] out with new concepts, new ideas instead
[1:27] of just looking what already works on
[1:31] the platform. It's literally that
[1:33] simple. However, YouTube is a very, very
[1:37] difficult platform because there's so
[1:39] much content. And today, we're going to
[1:41] be showing you how the top YouTubers
[1:44] never create from scratch. They
[1:45] strategically find what's already
[1:47] proven, what's already working, and they
[1:49] just adapt it to their unique style. So,
[1:51] there is a better way to discover viral
[1:54] worthy content in just 10 minutes. So,
[1:57] let's get right in. So, first and
[1:58] foremost, what are the outliers? The
[2:01] outliers are the videos that receive 3
[2:03] to 10x more views than the average
[2:06] videos on the channel. So, they
[2:09] outperform the channel's average by 3 to
[2:11] 10 times. The question is, why do they
[2:14] matter? Obviously the creator has tapped
[2:16] into something which resonates with its
[2:19] target audience which resonates with its
[2:21] viewers. That means more people are
[2:24] clicking, more people are watching and
[2:27] based on that it's possible to evaluate
[2:30] what's the idea behind it. So basically
[2:32] those are the proof that the idea works
[2:34] and the advantage is that outliers
[2:37] actually reveal exactly what the
[2:39] audience wants to watch. So you don't
[2:41] need to be guessing what should you be
[2:43] watching next or how should you be
[2:45] structuring that video. Just looks what
[2:47] works and copy adapt with pride. So
[2:50] let's talk a little bit about the
[2:51] outlier score formula. And the outlier
[2:54] score formula is actually quite simple.
[2:57] It helps you calculate how much better
[3:00] is a certain video performing compared
[3:02] to the channel average. So basically
[3:05] what you're looking is at the views. So,
[3:07] the outlier score says, what are the
[3:10] current video views versus the channel's
[3:13] average views, and you want to be
[3:15] looking for a minimum score of 5x for a
[3:18] high confidence ideas that are proven to
[3:20] resonate with your audience. 10x if you
[3:23] can actually nail something that's
[3:25] really good. So, where to find those
[3:27] outliers? Well, obviously, you want to
[3:29] match your format. You want to be
[3:31] searching something with the same
[3:34] content type and form. If you're looking
[3:36] for short form, then it's YouTube uh
[3:38] reals, Tik Tok, Instagram stories, and
[3:41] these kind of things like YouTube
[3:43] shorts. However, if you're going long
[3:45] form, just open up the long form and try
[3:47] to look for something that's within your
[3:50] niche. But do pay attention to the
[3:53] outlier score. And you might also also
[3:55] want to do a cross-platform hunting. So,
[3:58] for example, if you're doing YouTube
[4:00] shorts, you might want to be checking
[4:01] Tik Tok or an Instagram res. Ideas that
[4:04] work on other platforms sometimes do
[4:06] translate brilliantly to another without
[4:08] proper adaptations. But remember, you
[4:10] have to stay within your niche. Focus on
[4:13] channels covering similar topics to
[4:16] yours. Relevance is critical. What works
[4:19] in gaming won't necessarily work in
[4:21] cooking. It might, but it's there's no
[4:24] guarantees. Also, it's really important
[4:27] whom to look those uh outliers at where
[4:31] you would should be looking. A lot of
[4:33] people do the mistakes where they
[4:35] actually look for the big content
[4:37] creators and there's an error in this
[4:40] way. If you think about it, the big
[4:42] content creator is already wellknown and
[4:45] there's a lot of people watching it for
[4:47] the creator because they already know,
[4:49] they already like the creator. Whereas
[4:51] if you look at the small channels for
[4:54] example within your niche, you want to
[4:56] be looking at the small channels and
[4:57] then you want to be looking at the
[4:59] outliers because there is no familiarity
[5:02] bias. So viewers click because the idea
[5:04] was compelling or title and thumbnail
[5:06] spark the intrigue. So it's basically an
[5:09] evaluation of pure idea and packaging
[5:11] strength completely removing the
[5:14] familiarity bias and a risk of people
[5:16] actually clicking because they're just
[5:18] interested in that content creator.
[5:20] Also, it's possible to get higher rep
[5:23] replicability. If it worked for them
[5:24] without fame, it might also work for
[5:26] you. So, let's go through the 10 minute
[5:28] research process. First, you search
[5:31] through keywords. And you can actually
[5:32] do it by typing in into YouTube whatever
[5:34] is that you're looking for. Then you can
[5:36] actually go filter views and see which
[5:39] videos perform the best, calculate the
[5:42] outliers, verify the channel, and save
[5:44] the top 10. Now, there is a lot of tools
[5:46] that you can actually use to do that.
[5:48] I'm going to just show you a couple of
[5:50] them. One of them is for example one out
[5:53] of 10. You can actually use it to search
[5:55] for various outliers and actually it
[5:59] also helps you with the thumbnails and
[6:01] titles generation but it helps you also
[6:04] identify the uh outliers. Then there is
[6:07] the Vid IQ which is a little bit more
[6:09] pricier model but it also has the
[6:11] outlier tool and the outlier help you
[6:14] search and find various videos within
[6:17] your trusted niche. I have been using
[6:19] Vid IQ for quite a while and it's
[6:22] actually pretty good because it
[6:23] immediately shows you the outlier score
[6:26] and you can provide filters in terms of
[6:28] recency and other content. So here are
[6:31] just some of examples that are relevant
[6:33] to my main Groundworks channel. So this
[6:35] streamline process eliminates the hours
[6:37] of aimless scrolling. In 10 minutes you
[6:38] can have a curated high list of video
[6:41] ideas proven by data. So your research
[6:44] toolkit you have the YouTube search
[6:46] where you can actually manually look at.
[6:48] You can do manual analysis or use the
[6:50] tools that I have just shown you. And uh
[6:54] then we have the video idea library
[6:56] which you want to be storing those ideas
[7:00] somewhere. I'm using notion but if
[7:02] you're using some other tool that's also
[7:04] fine but you have to use the toolkit. So
[7:07] the key takeaway I want you to have is
[7:09] never run out of ideas again. Outliers
[7:12] are the proof. They demonstrate idea can
[7:14] work for you. No guesswork required.
[7:16] Small channels is where you should be
[7:18] looking for those outliers because they
[7:21] are in the same situation as you. So if
[7:23] idea works for them there's a chance it
[7:25] might be working for you. Remember that
[7:27] you should be focusing within the same
[7:29] niche. Then my guess is don't invent.
[7:33] Adapt what's already working instead of
[7:35] creating your own ideas from scratch and
[7:38] use the 10 minute system. Find these
[7:40] proven ideas using the outlier method.
[7:43] And video ideas are really important for
[7:46] your YouTube journey. And that's why
[7:48] they're really prominent in my YouTube
[7:50] operator tool, a complete system for
[7:52] running your channel. You can actually
[7:54] jolt down ideas in seconds and then
[7:57] review them and approve them in which
[7:59] case they're going to be ready for
[8:00] progression onwards. And to help you out
[8:04] further with evaluating your video
[8:06] ideas, I have pre prepared an episode
[8:09] idea evaluation checklist [music] where
[8:11] you can actually jol down your idea and
[8:14] check it against the proven methods.
[8:17] What is working already on YouTube? And
[8:19] we even have the AI section which helps
[8:22] you evaluate and add suggestions. So
[8:25] this is a part of the YouTube operator.
[8:27] Link will be provided in the description
[8:29] below. But as a permanent present for
[8:32] me, I have actually exported this
[8:34] YouTube video idea evaluation checklist.
[8:36] You can use it completely for free. Link
[8:38] will be provided below and you can
[8:40] download it completely for free from the
[8:42] Gumroad store. This is my gift to you to
[8:45] help you jol down your and work on your
[8:47] ideas. So, we have covered the outlier
[8:50] method. We've recaped that you should
[8:52] not be inventing your ideas yourself.
[8:54] You should be finding them on the
[8:56] outliers and try to use proven methods
[9:00] that that have already generated clicks
[9:02] for other small content creators to help
[9:04] you jumpstart your channel. Now, in the
[9:06] next video, I will be going through the
[9:08] idea breakdown system, how to steal
[9:11] video ideas like Mr. beast which is the
[9:14] seven Lego brick method and it will be
[9:17] available here or through the school
[9:20] YouTube community. So, thank you very
[9:22] much for watching and I'll see you in
[9:23] the next