[00:02] course you will ever need. And I can say that with confidence because I've been doing this for the last five years and have made over $4 million doing so. Just for proof, one of my YouTube channels has made me over $2.4 million. And yes,
[00:18] don't worry, I will reveal the name of this YouTube channel in this course a little bit later on. Now, this course will teach you everything you need to go from zero, someone who's literally never started a faceless YouTube channel in
[00:31] their life, to your first $5,000 a month, and then how to scale beyond that of faceless channels that become like pieces of digital real estate, paying you rent every single time someone clicks on one of your videos. Now, you
[00:46] might know this business model as YouTube automation, but that's [ __ ] Jeff Bezos doesn't have to be in the Amazon warehouse every day, but he doesn't call it e-commerce automation. Just like a restaurant owner doesn't
[00:59] have to cook every meal or serve every table, but it's not called restaurant automation. It's just a real scalable business. Once you understand that this is not a get-rich quick scheme, you can watch this course which will teach you
[01:12] step by step how to build your very first channel. Pick your niche, take over your competitors, never run out of video ideas, know when to push or pivot your niche, scaling multiple channels, building teams, where to hire, how to
[01:25] hire, how much to pay people, and guess what? If you're broke as hell, I also go down the soloreneur route. how to do everything yourself, which is exactly what I did at the start because I didn't have any money. So, once you're ready,
[01:38] have any money. So, once you're ready, let's make some [ __ ] money. you're watching this right now, I'm pretty sure you have a decent idea of
[01:53] what a faceless YouTube channel is. However, I'm going to give you a simple faceless YouTube channel is a channel where the content does not rely on a single person or face being in front of the camera. The videos are made up of
[02:06] voice over video editing and curated content from across the internet to tell a story. And then they'll usually respond by saying, "Ah, so like those videos I see when I'm scrolling reels of like a story on top of like some subway
[02:19] like a story on top of like some subway surfer game plays. No, that's AI slop." So then I usually give an example. compilations, documentaries, top 10s, animated videos, anything that doesn't have a face behind the content is
[02:32] considered a faceless YouTube channel. Quick aside, this course is mainly focused on long- form faces YouTube channels cuz that's my bread and butter. That's how I made all of my money. However, the fundamentals remain exactly
[02:44] the same. 1.2, should you outsource everything? This is one of the biggest questions you'll have to answer early on, and it entirely depends on your goals and your budget. In module five, I split this up into two parts. The
[02:58] soloreneur route and the entrepreneur route. Now, for most people, I would recommend going down the soloreneur route. That means doing everything yourself, keeping costs as low as possible. Learn every aspect of the
[03:11] business. Then once the channel actually starts generating income, you start to build a team and outsource everything bit by bit. Keep this in mind. The end goal of any business is to completely remove yourself from it. It needs to be
[03:24] able to run without you. That is the core definition of a business. self-employed with a highpaying salary. The pros of doing everything yourself at the beginning is that you'll understand how everything works, the ins and outs
[03:38] of every single task. But the cons are obvious. It's slow. It's tedious, and you'll probably burn out a few times along the way. Now, if you've got at least $5,000 saved up, you can definitely outsource everything straight
[03:52] from the jump. But the learning curve is going to be a little bit longer. guide you through either one. The soloreneur or entrepreneur. The choice is yours. But that's my two cents. 1.3. The five pillars. Every single faceless
[04:07] YouTube video is built on five main pillars. These are content, script, voice over, editing, and thumbnails. If one of them is off, everything else will crumble. But if you master all five, you can dominate any niche on YouTube. Now,
[04:23] let me break them down. Number one, content. Content are the actual clips, the footage, the base of your video. And I'll show you exactly how to source the content later on. Next is the script. This is the backbone of your video. The
[04:38] script ties your content together into story. Third is voice over. How the story is delivered. This gives personality, pacing, and emotion to your video. It's also what helps you avoid copyright and fall under fair use.
[04:53] Number four is editing. The actual edit of the final video, the chef behind the meal. Now, you need all the ingredients, but at the end of the day, the chef is what puts it all together. And finally, the thumbnail. This is the packaging
[05:08] behind your video. Arguably the most important part. If people don't click, they won't watch. Drill that into your mind. No matter how good your content is, if your packaging isn't good, you will not get views. 1.4. Copyright
[05:22] basics. When building a faces YouTube channel, you need to make sure your content falls under fair use or what YouTube deem as transformative content. Now, the actual law behind fair use is slightly iffy, but think about it this
[05:38] way. You take the raw material and transform it into a new piece of content with a clear vision and story. You add script, structure, editing, and a brand new voice to tell a completely new story than the original content. That is what
[05:55] makes it transformative. So, you cannot just make straight compilations. You cannot re-upload other people's videos without adding any value of your own. I can take any clip on the internet as long as I critique it, as long as I talk
[06:08] about it, add my own spin on it, re-edit it, and make it into a new piece of content, then it falls under fair use. Now, I'll talk more about this later on, business will only work if your content is transformative. 1.5, revealing my
[06:25] most profitable channel. Just so you know that I'm not full of [ __ ] I'm going to reveal my most profitable YouTube channel to date. I've also brought out the blue shirt because it's about to get serious. Now, this channel
[06:40] is like a luxury hotel in a prime location. Not every single channel is like this channel or has to be built like this channel. I build out some of my faces channels like cheap Airbnbs that make1 to $2,000 a month are lean
[06:57] and easy to run. But this channel, this channel right here is the first channel that I ever had success in and it is my biggest YouTube channel to date. This biggest YouTube channel to date. This channel has made me over $2.3 million in
[07:10] its lifetime and has generated over 500 million long form views. Bro, if this channel wasn't Faceless, I'd be a channel wasn't Faceless, I'd be a [ __ ] celebrity. The channel is called
[07:24] Binge Central. Now, just to show you that this is actually legit, because I know a lot of these YouTube automation guys like to show you these fake revenue numbers, I can go to settings and show you that it is indeed US dollars. Hold
[07:38] you that it is indeed US dollars. Hold on, let me move this. I can save it. It's still $2.3 million. Now, just to give you some context, I spent the first give you some context, I spent the first year without making a scent. A scent. Do
[07:52] you understand the grind of working tirelessly uploading videos, seeing 12 tirelessly uploading videos, seeing 12 views at zero? And I just had the belief that one day I could make it work if I actually stuck to it. I then got
[08:07] monetized, made $200 in my first day, then got demonetized. And the reason is I didn't know what the hell I was doing. I was just throwing [ __ ] at the wall and seeing what sticks. Bro, my first ever video was called the most expensive
[08:22] celebrity watches. I had no idea what I was doing. I remember uploading it in was doing. I remember uploading it in the first month. It got 167 views, but that's because it's a [ __ ] topic. Now, I made this course for free so that
[08:35] you can not make the the most expensive celebrity watches in the world and you can actually start with good videos and get the ball rolling. Now, if you have no plan B, okay, if you're anything like 18-year-old me was and you need to make
[08:50] this money quick, I have created a private community. It's private community. It's school.com/faceless. need to chop down that whole learning experience. You also get direct access
[09:05] to me to ask me anything you want in group mentorship calls. Now, on a real, I know some of you are broke as hell. Trust me, I've been there, which is why You don't need to join this community. This is just for those that want to
[09:19] speedrun it. Again, it's school with a k skfacless description and I will see you on the inside. But with that said, let's get
[09:31] back to the course. Module two, 2.1, how to pick a niche. The first thing you need to understand is exactly why niching down is so important. Let me ask you this. Would you expect Pizza Hut to start serving sushi? No. That's random
[09:46] as hell. Would you watch Mr. beast to learn about politics. Of course not. These brands are intentional and it's very important to build that from day one. Think about the first thing you want your audience to associate with
[10:01] your channel as soon as one of your videos pop up on their homepage. Also, with YouTube getting more and more competitive, being extremely niche helps YouTube find the right audience for your video. It helps the algorithm figure out
[10:16] exactly who your videos are for. This will make sure you can pull consistent topics, the algorithm doesn't know where to go and eventually your channel will die. Great. Now you understand why picking a niche is so important. So, how
[10:30] do you pick a niche? This is what's called a vin diagram. Now, you might have learned this back at school, but if not, it's very simple. Let me explain. Each circle represents a different factor and where they overlap, that's
[10:42] the sweet spot. And I want you to either draw it or download mine. This circle represents what pays well. This one represents what you like to watch. And this one represents what pulls views. This little sweet spot where they all
[10:56] overlap. That is your niche. Now, I've prepared a spreadsheet with the highest RPM niches. So, you can go ahead and download that, have a look through it, and then plug them in to your ven diagram. Okay. has demand true crime
[11:10] sports compilations expose vids. Okay, watching. Now, this is the most important part and it's entirely subjective. If you genuinely enjoy watching the videos, you'll be able to
[11:23] make the best videos possible. For me personally, I like finance animation personally, I like finance animation compilations. I like fighting videos. I like vlogs, mini documentaries. And you can go ahead and fill up this list with
[11:36] as many as you want. Now comes the fun part. This is how you pick your niche. So I like watching finance. Finance pays well, but it doesn't have enough demand. I like watching animations. Animations pay well and they do in fact have
[11:52] demand. So we can add them into there. And that is our first winner. Compilations. I like watching them. They pay well and they have demand. So compilations or animations are the two niches that I could definitely pick. Do
[12:08] exactly what I did and once you've got a winner, that is your niche. 2.2. There's always room for the best. This is something that I want you to remember something that I want you to remember throughout your entire YouTube journey.
[12:21] Tattoo it on your body. Drill it on your forehead. Make it your home screen. Whatever you need to do, remember it. There is always room for the best. Simply put, you don't have to reinvent the wheel ever. I need you to reframe
[12:35] your thinking from it's already been done, so I can't do it to it's already been done, which means if I do it, it will do well. See, Pepsi copied Coke and now pull $80 billion a year. Caleb Bradom, the founder of Pepsi, saw
[12:52] Coca-Cola dominating the market. So, he came along and simply thought, how can I copy this drink but make it slightly better? Soon after, Pepsi started taking over market share. So much so that Coke then changed their original formula to
[13:07] be more like Pepsi. Now, this eventually made OG Coke fans angry, and Coke had to change their formula back to original taste, and that's where original taste comes from. Which also goes to show that if you're the first in your niche, never
[13:22] abandon what made you great the moment competition shows up. Anyway, all this to say, copying works. A few decades later, Pepsi is a multi-billion dollar brand. But the key word is they improved the formula. They made it slightly
[13:35] better. And you just need to find ways to improve upon your competition's videos. So, how do you come up with video ideas? Find the best performing videos from your competition and find ways to make them slightly better. Here,
[13:49] let me show you a tangible example of where I personally have used this. This is my first ever video to go viral. my first video to ever hit a million views and my first video to ever gain any sort of traction, get me monetized. This
[14:05] Basically, that's what I'm trying to say. The title is here's what happens when you try to mess with a royal guard. You know how I came up with this topic? I saw this video. He tried to mess with a royal guard. At the time, it had over
[14:20] 5 million views. And I remember clicking on it, watching it, and thinking, "Bro, five million views. I can definitely make something better." Mind you, back then, I knew nothing. So, I straight copied the entire script, used the same
[14:36] clips, and just slightly improved it. I made the script a little bit more punchy, removed a bit of the fluff, showed more of the clips, and just put myself in the mind of a viewer. How would I improve the viewing experience?
[14:50] less fluff, simpler edits, and more focus on the clips. And mind you, back then I sucked at editing. If you rewatch this video, it sucks, but it was still slightly better from a viewing perspective, in my opinion, than the
[15:03] competition. Boom. I uploaded it first ever video to hit a million views. This was the video that also broke through the 4,000 watch hour threshold and got me monetized. And you know what I did next? I made a part two and three and
[15:19] next? I made a part two and three and four and five and six and seven and eight. I milked the hell out of it and combined these videos have made me combined these videos have made me almost half a million. Let that sink in.
[15:32] There is always room for the best. Now, I could have easily seen their video with the royal guards with 5 million views and thought, "Ah, 5 million people have already seen this video. Fair enough. I can't do it." instead. I saw 5
[15:44] video, so I can make something similar and maybe get 5 million views as well. Now, you need to play your cards, right? You're probably not going to be able to create a better video or better videos than Fern does. They've got insane
[15:58] budgets, a huge team, and crazy consistency. But you can definitely compete with celebrities exposed. I mean, take a look at this video. >> Three actors exposed as predators. I mean, this is like straight Cap Cut AI
[16:12] mean, this is like straight Cap Cut AI voice and it has 642,000 views on a long form 20inut video. That's about $5,000 in ad revenue. 2.3. Finding competitors. After establishing your niche, I want you to make a list of
[16:27] your niche, I want you to make a list of your 10 biggest competitors. The 10 biggest players in that niche. Subscribe to all of them. Quick one. For the ones in the school community, I've made this process a lot easier for you. Uh if you
[16:40] go to classroom, just go to best niches and competitors. Click on that and you have a full list of the top competitors in every single niche. So you don't have to go through and find them. I have done that for you. Again, it's
[16:53] school.com/faceless if you want to join. If not, you totally However, I do think this would speed up the process, which is why I thought I'd mention it. Anyway, let's get back to the course. sort their videos by most
[17:06] popular and use a tool called Vid IQ, which I'll leave a link to. You can download very easily. Click this little button, view trending videos. That is your best friend. Look at which of their videos are gaining most traction. This
[17:21] one, for example, is gaining almost 9,000 views per hour. On a 15-minute video, that's at least $80 an hour. This one, 800 views per hour. This one, 500 views per hour. this one, 245 views per hour three months ago, which means that
[17:37] it's still pulling views. This topic is hot. I would personally go for something like this. Step three, make your first five video ideas. Find your trending videos of your top five competitors. Make a note of them and those are your
[17:53] first video ideas. So, this one, 245 views per hour two months ago, it's a hot topic. the moment Joe Rogan finds out his guest is compromised. The incredibly satisfying downfall of Vice. I want you to do this for your first
[18:07] five videos. And the next step is you have to reword these titles. Let's take this for example. The Rock is everything wrong with Hollywood. How could we still keep that kind of openloop curiosity vibe but switch it up? We could go for
[18:22] something like why The Rock is Hollywood's cancer. Same exact vibe, but completely different title. The incredibly satisfying downfall of Vice. incredibly satisfying downfall of Vice. The rise and dramatic fall of Vice. The
[18:37] moment Joe Rogan finds out his guest is compromised. When Joe Rogan notices his guests are deranged. These are all now completely new videos. Now, if I was
[18:49] Moon, I would make these videos myself. But the thing is, people don't think like us. So, these are your first video ideas. Now, you can do this forever. Find what works, reword it, repackage it, make it better, upload it. Boom.
[19:03] videos, we'll get to that in a little bit. But that is how at the beginning eventually you get to a point where maybe you figure out your own lane. You do your own thing. That's it. You now have your niche, your mission, and your
[19:17] have your niche, your mission, and your first five viral video ideas. Module 3, 3.1, pre-monetized versus new channel. Nowadays, for your first ever channel, I would personally recommend starting from scratch. And I'll explain why. YouTube
[19:31] are just like you and me. They study their competition and steal what works. They looked at Tik Tok and why it became so popular. It was because people with zero followers could upload a random video and go absolutely viral overnight.
[19:48] The barrier to entry is super low. This is obviously very attractive to new creators and brought a lot of users to their platform. YouTube saw this and over the last few years has been trying to do this too, which is why you might
[20:02] sometimes notice on your homepage a video with four views uploaded 2 days this on my homepage? The reason is because YouTube is trying to lower the barrier to entry and push newer creators. So, as long as your titles,
[20:18] thumbnails, and actual videos are good, even when you have zero subscribers, you can blow up pretty quickly. Now, if you have the money to invest and want to speed up the process, you can definitely buy a pre-monetized YouTube channel. And
[20:32] I have an extra module talking about exactly how to do that that you can watch right after this. However, when you buy a pre-monetized channel, it usually takes a lot of work to break out of the old niche. a volume of work. You
[20:46] normally would. And if you're first starting out, it can get kind of personally recommend for your first ever YouTube channel, start from scratch. Trust the process. It will eventually work. 3.2, channel setup. I want you to
[21:02] work. 3.2, channel setup. I want you to create a brand new email specifically for your YouTube channel. You can go on create an account for my personal use. Make your first name media or whatever you like. It really doesn't matter.
[21:14] Next, add your birthday. And for your username, do not use the name of your YouTube channel, okay? Try to make it less obvious. This is going to be the email you use specifically to log into your YouTube account. This is going to
[21:29] be different than your front-facing email. Your front-facing email will be channel, and it's how brands can contact you eventually if you ever choose to do brand deals. Now, the reason we have two separate emails is because one of the
[21:44] most common fishing scams is for hackers to find your about email, contact you pretending to be YouTube with a headline like your video is demonetized. Then you it get demonetized?" You think it's from the official YouTube account, and guess
[21:59] what? It's a fishing email. You get hacked. So, I want you to keep this email only for the back end. And then you make a separate email for the front end. This will never be shown publicly. So, anytime you get an email from
[22:12] YouTube, it's going to be on this email. If you get an email from YouTube on your front-facing email, you know it's a scam. Okay, let's call this one Fabio course. Next, you create a password, review your account, click next, agree
[22:28] to whatever the hell they want, and just like that, your brand new email is set up. You now go to YouTube, sign in with the email, and just like that, we've got the email, and just like that, we've got a brand new email and YouTube channel.
[22:41] Now, it's time for the branding. 3.3 channel branding. You have to pick a name. This is probably the most fun part of any business to be honest, but I don't want you to get too caught up in it because it can lead to the trap of
[22:55] what I like to call productive procrastination. I have friends that procrastination. I have friends that never actually uploaded a single video. They spend weeks thinking about the perfect name. Let me tell you something.
[23:07] No one cares. You can be named small penis 6000. If you have a good title and when it pops up on the homepage, people are going to click and they'll stay to watch. It really doesn't matter. With that said, here are a few tips for
[23:22] picking a name. Number one, alliteration. Alliteration is always alliteration. Alliteration is always great. Think Sam Sulle, Brian Bradshaw, Peppa Pig. Repeating the first letter of the first word with the first letter of
[23:34] the second word makes it easily memorable. One word is also clean. Now, media company, don't make it too bait. Don't do compilation fix or celebrity induction. Try to get creative, simple, but professional. Chad GPT can
[23:48] definitely help you with this. I'm going to go for something abstract. Let's say to go for something abstract. Let's say Luporti. Let's see if there's the at le. There you go. At Luporti. What the hell does it mean? I don't know. But it's
[24:02] abstract and it's easily memorable. Luporty. Three syllables. It's clean. There's no double Y or underscore one or zeros in the handle. So, it's clean. The name we just repeat it. Luporti and create channel. For now, we're just
[24:17] going to focus on the branding. So, we go to customization picture and it's time to create a logo. Now, I would personally always create something simple from scratch on either Canva or Pixler or Photoshop or use something
[24:30] like a logo generator. AI logos can work, but a lot of times they have that AI look. Now, as AI advances, they might become amazing, but for now, I still don't really love AI. As a general rule of thumb, black and white is always
[24:45] clean. It's always easy. It takes 5 minutes. For the purposes of making this super easy and simple, I'm going to use pixel.com, the simplest editing tool possible, and it's free. We go to pixel editor, create new. We're going to call
[25:00] this logo, and I'm going to set the width to 1080x 1080. So, it's a square. So, then the circle is a perfect logo. I'm going to super simple black background. And then go to text, add text, and type Lou Porty. I'll then
[25:16] change the font to something a little bit more fun. Change the fill to white. you want to give off, you can play for the purposes of this course, keeping it simple, I'm just going to do black
[25:29] and white simple font. Now, if we were doing something like a police body cam channel, which do very well on YouTube, something like this could definitely work. Luporty, that's clean. Maybe add a bit of a glow to it. I think that's
[25:42] super clean. Well, Luport is actually with a Y. So here we go. Looporty save. Now we go back to the channel. Click upload logo. Boom. Now it makes a circle. It's bang in the middle. That is clean. And we can click publish. Okay,
[25:58] clean. And we can click publish. Okay, we're moving. We now have the name, the handle, and the logo. The last thing is the banner. Now for the banner, you just simply go on Google and type YouTube banner template. Go to images. You can
[26:12] find the first one. and save it as banner. Next, we go to Pixler again. So, we go 2048 by 1152 by 1152 and we call this banner. Create. Now, we
[26:26] drag in the banner we just saved. So, now this tells you the safe areas whether you're on desktop, mobile, tablet, whatever. Obviously, you want to keep it within this zone because that's going to be visible on everything. So,
[26:38] again, I'm just going to go super simple. Black background. So that's going to be visible on desktop, tablet, mobile, everything. Now we drag this back on top. Save it. Okay. Now we go back to our channel and upload our
[26:51] back to our channel and upload our banner. Publish. And baby, we did it. check it out. Now the last thing you want to do is create a bit of an about page. So go back to customization and then here description. I usually just
[27:06] add subscribe. Publish. And now your channel is complete. Now you essentially have an empty store. Great job. But this is where the real work begins. So let's dive into the deep end. Module four, 4.1, how to source content. In my
[27:23] opinion, until you get to at least $5,000 a month, you should be sourcing the content yourself. Because first of all, nobody is going to care as much as you do. Nobody's going to give as much care and attention to sourcing the
[27:36] content. This is the foundation of your videos, the bread and butter. So, if there's one task that you continue to do, I recommend it's this. Now, eventually you do get to a point where you outsource this completely. I don't
[27:48] do this anymore, but I used to do it for many, many years. I sourced all of the content myself until the final hire, which is a manager. And a manager usually sources the content as well as manages the team. So, with that said,
[28:03] whether you want to outsource or do everything yourself, I still think this step should be done by you until you get to at least $5,000 a month, at which point I will show you in a later module how to hire a manager, how to train them
[28:17] up to do this step for you and to manage the entire team so that it's a turnkey anything anymore. But that's the final step. Okay, let's get into how do you actually source the content. Now, for your first few videos, this process
[28:32] might feel a little bit overwhelming. Kind of like when you were at school and you had to give references and all this bunch of [ __ ] for like an essay. But I've broken it down into a practice mode for you to simplify the whole process.
[28:45] First things first, remember the mantra. There's always room for the best. We're going to use that same concept here. Now, for your first few videos, we've already established that you're taking already popular videos and you're
[28:58] remaking them for your own channel. I want you to do the exact same thing for the clip sourcing. I basically want you to reverse engineer one of your competitor's videos. So, let's say you want to get into the police body cam
[29:13] niche. You look at Dr. Insanity. You go to most popular. 262 views per hour 2 years ago. Talk about evergreen. It's still printing 2 years later. So, okay, we want to remake this video. When the suspect is smarter than the detective,
[29:28] you've already rephrased the title. Now, it's time to reverse engineer it and find how they source their clips and how you will eventually source your own. Now, first step is going to be down down go down to your local phone booth, call
[29:41] up the owner of the video, and ask them to send you the original file because obviously you cannot download videos straight off of YouTube. it's against their terms of service. Now, if you want the script to use to go down to the
[29:54] phone booth and ask them to send you the video, it's completely free. Okay? You homepage of the school community, school.com/faceless. Click right, right, right, right, right. And the last video will show you how to
[30:09] do that. Okay? So, I'm going to skip through this part right now. All right. would recommend to do is cut out the intro because the intro is usually just a highlight reel of the best clips that are about to come.
[30:27] Now, the first thing I want you to do is look through what makes up their video. So, at the beginning, you have a simple shot of a 7-Eleven because they're talking about 7-Eleven. Next, you have another shot of 7-Eleven. This is
[30:39] actually pretty lazy. You could probably use a movie scene, maybe some nicer well. There's always ways to improve this. Then the actual clip. So, this is the actual clip. It's a robbery in 71. Uh, next, they have some stock footage
[30:55] of a police line. Uh, I think this is actually the the same clip. Okay. So, how do we find the original footage? First thing I want you to do is make a new Google Doc. Title it the title of your video. In this case, we're doing
[31:08] when the suspect is smarter than the detective. All right. Clip number one, 711. Okay. First thing you're going to do is you're going to go to images.google.com. Okay. And you're going to reverse image
[31:21] search every single clip that they use. Okay. So, for example, this one. To find it, we can take a screenshot of it and then pull it into Google images and then add a keyword to help them find it. For example, robbery or 711. Okay. In this
[31:37] case, we're not finding anything. So, we can use a different method. We can go can use a different method. We can go 711 robbery. And do they say the date? >> 7-Eleven on a seemingly regular evening in 2011.
[31:49] in 2011. >> 7-Eleven robbery in Georgia 2011. Okay, here I found a Reddit thread about this exact dude, the legend of Jeff. So, we can see that Dr. Insanity used our technique and copied this video, remade
[32:04] it into their own. So, there you go. It's all a web of remaking other spin-offs, and their video actually got more views than this one, which is of JCS Criminal Psychology, which just goes to show, okay, so this one has a lot of
[32:18] interrogation footage of this guy, Jeff. What we're looking for is the robbery. Okay, you know what these guys did? They didn't even find the original footage of the robbery. It's not this. It doesn't exist. The Legend of Jeff, we don't know
[32:33] where the robbery is. So, they just searched 7-Eleven robbery. They found a random robbery, for example, this, downloaded the footage, alerted the faces to make sure that you can't really tell. Zoomed in so it all looks kind of
[32:46] cryptic, and then added that as the footage that you're about to see. So, what you could do is you could copy this and you could say, uh, used as robbery footage. And then you're obviously going to need more 7-Eleven stock footage. So,
[33:01] we can take this clip and this is going to be our 7-Eleven stock footage and then we can search for Jeff interrogation. So, we find the original untouched clip. Now, as you can see, someone uploaded it to YouTube. So,
[33:14] boom, we have the original clip. It's untouched with sound. So, we can use this exact clip. And if we compare it to the one, they use the same clip. They just added some effects to make it look like it's intentionally low resolution
[33:28] saturation. But these are just all tactics you can use as long as you find the original clip. So here we go. Actual Jeff footage and boom, we insert that clip. So I want you to do this and essentially reverse source every single
[33:43] clip that your competitors are using in their videos. Ideally, you find the original without any edits, cuts, or watermarks. However, if you do find watermarks, edits, or cuts, it's often pretty easy to also cut around them and
[33:56] Frankenstein the edit to make it look like you have the original. Now, this exercise is going to help you understand what clips to look for, where they're usually found. You'll notice common threads. It's either YouTube, Tik Tok,
[34:08] X, news sites, Facebook. You'll start to recognize the patterns as you reverse Eventually, you do this from scratch. You come up with a topic and you know clips. Let's say for this example, you go on Google, you search smartman
[34:24] interrogation. We have this video which is a short on the most insane interrogation moments. We can reverse source this one, find this one, add it to our list. Eventually, you make a full list of as many clips as you can
[34:37] possibly find about this topic. So, here's an example of a finalized set we actually for an MMA channel, but this is what the clips look like. Now, in our case, we don't link the clips for like the filler footage or like the stock
[34:51] how to do that. But at the beginning, I want you to link everything. Reverse So, when it comes time to editing, you can download everything and you have it all ready. Once you've practiced enough in reverse sourcing your competition's
[35:05] videos, you can begin to source your own. This is very easy. You use keywords on Google. You can use AI's research mode. You can search through articles, subreddits, Twitter/X, and even other YouTube videos as inspiration. You can
[35:18] also take multiple videos, mix up the clips from one and the other to create a brand new video. Most of the content has already been sourced anyway. So, if you nobody's ever going to know. It's going to be like if you found it yourself
[35:32] researching, but instead, you may be somewhat sped up the process. 4.2. Why longer videos dominate YouTube? Keep in mind that the longer a video is, usually
[35:45] the better it performs and the higher the RPM it will have once you're actually monetized. You need to play to YouTube's strengths. Okay? They have shorts to fight Tik Tok. Okay? Because Tik Tok came in and took a lot of market
[35:57] share from YouTube. Now, they also are trying to push longer videos to fight Netflix. They're trying to take over the TV market and they're managing. So, play videos. Longer videos are better for
[36:10] people watch YouTube when they're eating a meal. And when they're eating a meal, through their YouTube. They see 20 minutes and they see 4 minutes. They're one. So they can eat their whole meal, enjoy it without having to look for
[36:24] another video in between with food dribbling down. So length matters. The time, the higher the RPM, and you're playing to YouTube strengths, which is trying to take over the TV market and fight Netflix. 4.3. What clips to avoid.
[36:40] Now, when sourcing the content, it's very important to know what clips to use and what clips to avoid. Now, as you use this practice mode, reverse sourcing your competition's videos, you'll start to notice patterns. Even for a video
[36:52] like this, for example, safari trips that went horribly wrong. nothing actually went horribly wrong. Never show extreme violence, death, or shocking content. Now, unfortunately, there's no hard and fast rule. And to this day, I
[37:05] get demonetized. They still might get aid restricted. It's just something you have to play by ear. As a general rule of thumb, it's better to play it safe than sorry. So, always veer on the side of less shocking, but you learn it as
[37:18] you go along. Now, I'm choosing police body cam videos because I know they're a probably want to go into them. But let's say you pick safari trips gone horribly say you pick safari trips gone horribly wrong. Okay, let's find the first clip.
[37:32] Okay, this right here. Let's look for maybe a key moment. Okay, this looks something that is eye-catching that would probably be uploaded to the internet many times. We'll take a screenshot of this moment. Go to images
[37:46] again and then drop it in. And would you look at that? We found the original look at that? We found the original clip. Rhino versus Toyota Hilux. the ultimate showdown. Now, we can copy link and paste it into our Google doc about
[37:58] safari trips gone wrong. Any niche, this always works. Reverse sourcing. Now, as I mentioned, you want to use this method mostly as practice for your first few videos as long as you re-edit them and it doesn't look too similar to the
[38:12] dumb. Okay? If you're just re-uploading other people's videos, the system is going to flag it. But if you actually reverse source and edit them in your own style, using different parts of the clips. You're zooming in, zooming out,
[38:24] footage. Everything is different, then it becomes an entirely new video and it off another video. Eventually, you start learning how to source from scratch. You come up with a video topic and you use keywords. You search uh
[38:38] Safari gone wrong. Okay? You get a bunch of Tik Toks, YouTube videos, Reddit your Google Doc and the process is exactly the same. Great. It's almost time to actually start making the videos and that will be module five, soloreneur
[38:54] versus entrepreneur. It's time to roll up the sleeves and get to work. Now, as two sections, soloreneur and entrepreneur. I recommend watching both sections. No matter which route you
[39:08] choose to take, more knowledge is always better. It can also help inform your 5A.1, how to write scripts. So, you now have all of the content sourced into a Google doc. It's time to write the script. Now,
[39:23] just as we were doing before, the best way to learn is to practice, practice, want you to reward your competitor's scripts and just try and improve them ever so slightly. The good thing is you're going into this blind. You're
[39:37] going into this as a viewer. So, whatever you feel would make a better script. As a viewer, put yourself in the viewer's mind. Would you want more information, less information? Would you want more humor, less humor? Would you
[39:50] want a more serious tone? Would you want a shorter script and more focus on the clips? Whatever it is, that's your competitive edge. That's how you are thankfully, we live in a day and age where AI can really help with your
[40:03] scripts. Okay, let's get writing. First thing you're going to need is a compelling intro hook. The intro is the most important part of your video. One thing you need to keep in mind is that nowadays videos autoplay on the YouTube
[40:16] homepage. Okay, thumbnails aren't as important as they used to be. Now, they're still very important because for suggested videos, the viewer sees which is where a large part of your views will come from, the videos
[40:29] autoplay. And as a viewer, the intro is how they will decide whether to invest their time into this video or not. Let's do a deep dive into one of the best performing intros we've ever had on a video. It is for this video titled
[40:42] video. It is for this video titled Idiots in Boats. And 83% of the viewers are still watching at the 30se secondond mark. Now, these are insane numbers. It's usually around 70. If you can crack 80, that is a killer intro. And here's
[40:56] what we did. Take a look at the title and thumbnail. Idiots and boats caught on camera. Now, the thumbnail seems very chaotic. it immediately screams something's about to go wrong. So in the intro, we have to validate that for the
[41:09] viewer. We need to let them know that the video is going to be exactly what >> Water, boats, and bad decisions. What could possibly go wrong? >> Boom. Water, boats, and bad decisions.
[41:22] What could possibly go wrong? Immediately, we validate the click. The first frame is a boat fail. >> It's high energy. It's chaotic. There's also an attractive woman because that always helps. And there's also a woman
[41:36] in a thumbnail. Now, ideally, you fully validate the click. So, if this is the thumbnail, the first scene should be this actual video clip. But for this particular example, we completely made this thumbnail from scratch. It doesn't
[41:48] actually exist. But we still validated it by showing clips that are very similar to the thumbnail and completely in line with the title. Now, another thing is we kept an open loop. What could possibly go wrong? What will
[42:00] happen next? How is this possible? These are all questions that as a human you want to answer, and it's also short and punchy, straight to the point. This concept applies to any niche. Let's take a look at one of the most popular police
[42:13] body cam videos. When dumb carens try to attack cops, as you can see, it's a very, very good thumbnail. There's immediate conflict. Conflict is one of the most crucial aspects in any thumbnail. Now, for now, we're just
[42:26] talking about the script and mainly the intro. We'll get to thumbnails soon, but validate the click. >> Karens are known for their entitled law. >> I WANT THE MANAGER OF THE AIRPORT HERE.
[42:40] >> BUT WHAT happens when Karens bark up the wrong tree and try to take on police officers? See that open loop cliffhanger questions? What happens when? As a human, you want to find out. So, those
[42:52] sure it's short, punchy, and to the point. And make sure you validate the click. Now, when it comes time to the actual body of the script, this is practice. As you rewrite your competition scripts, as you try and
[43:06] improve them, you will notice some commonalities, mainly cliffhers. There's a constant wanting to know what will happen next. Open loop, close the loop, It's a constant, this is about to happen, this happened, but this is about
[43:21] is happening next. Now, you learn this through practice, practice, practice. I could be the best bike rider on the planet and teach you how to ride a bike. stumble, you're still going to fall, but as you practice, you build your own
[43:35] style and you learn the ropes. So, it's practice, practice, practice. But keep those tips in mind. Great. You've now got two out of five pillars complete. Your content is sourced and your script is written. Here's an example of what a
[43:47] document might look like when the script is complete. As you can see, we have the script. Here's written VO for voice over because that's what the voice over is going to be narrating. We have the links to the clips in between and the script
[43:59] ties everything together. 5A.2 adding voice over. Now, if you're blessed with a crisp, buttery smooth radio voice, then you can record it
[44:11] yourself. However, most of us don't. But luckily, there are a few workarounds. Number one, use AI. We're in the AI revolution nowadays. AI voices are virtually indistinguishable from real voices anyway. Now, YouTube's guidelines
[44:24] are slightly iffy when it comes to the ability to monetize AI voices, but the general rule is if you can't tell it's AI, then YouTube can't either, and you can monetize it. Where do you find good AI voices? 11 Labs and Art List. Those
[44:38] sites you can use. If you just simply Google best AI voiceovers, you can look through, find your favorite ones. However, 11 Labs is tried and tested, honestly perfect to use. Art List is great, too. Number two, hire a voice
[44:53] actor. Now, in my opinion, there's just something about a real person, the depth of speech, the character, the personality behind the voice, the pauses that AI still just can't replicate yet. Now, I know I said this was the
[45:07] everything yourself. However, I feel like hiring a voice actor is first of all cheap and it is the easiest hire you will ever make. In my opinion, fiverr.com is the best place for hiring voice actors. You simply search voice
[45:21] a tone. I would always recommend going for American voices over British or commonly understood accent. Next, always text them for a custom rate. Always
[45:33] explain your situation. Hi, I love your voice. I've just recently started up the perfect fit to voice it. However, now my budgets are tight at the money. Would you be willing to record for, I don't know, $40 a script? The
[45:48] personally wouldn't spend more than a $150 on any voice actor ever for any script. The sweet spot around $50 per video depending on the length of your yourself. This is what I literally did at the very beginning. Now, my accent is
[46:03] not crispy. It's not American, but I grew up watching American movies and I was convinced that I could do it. So, I went, "These are 14 moments when cops got caught red-handed." Now, I remember wrapping a thick wool cloth around the
[46:18] microphone of my wired Apple headphones and recording it into them. Those were the days. If you're broke, this will work. It will add personality to it, and it's honestly a really viable option. Just make sure that you can either put
[46:32] on a very universally understandable accent like I did with American or you have a strong tone and you can add personality to it. Doesn't matter if you have an accent. If there's personality, you can get through it. Okay, three out
[46:44] of your five pillars are now complete. It is time to start editing. 5A.3, how to edit. Now, video editing is its own beast, and I could have an entire course just about video editing, but
[46:59] lay out the fundamentals of building a faceless YouTube channel, not necessarily the nittygritty details of how to edit a video. With that said, I Adobe Premiere Pro right off the bat. Yes, you can use Capot, but later down
[47:14] the line, when your editing becomes better and you want to elevate your cause some problems. This is exactly what happened to me. I started editing on a software called Camtasia. It was very limited but very simple to use. I
[47:28] Eventually though, I wanted to elevate my content and I just couldn't. So, what I used to do was have to render it out, pull it into Premiere Pro, learn Premiere Pro, add the effects, render it out again, pull it back into Camtasia to
[47:41] continue editing. It was a [snorts] huge headache until eventually I had to learn Premiere Pro completely from scratch. And that took me just as long as it took had to unlearn everything I knew and relearn it on a new software. It bit me
[47:54] in the ass. I would recommend putting the time in at the beginning and learn a good software. Adobe Premiere Pro is the most popular editing software on the planet. So, when it actually comes time to scale and hire editors, you'll tell
[48:06] them your assets. You can communicate with them. You're on the same level worth it. Now, how do you learn to edit? You take it slow. You search up YouTube tutorials. you watch every single tutorial under the sun. It's a skill. It
[48:21] you can do it, too. It's going to take time, just like riding a bike. No matter how good you are, you will not be a pro on your very first day. It is a skill that takes a lot of time and practice. But trust me, once you get good, there
[48:36] is nothing quite like it. There is nothing that locks you in to this laserlike flow state meditation focus quite like video editing. I'm going to give you some tips to make sure your editing is always topnotch. Tip number
[48:50] one, this is another mantra that you should tattoo on your arm. Show don't tell. Imagine your viewer to be a dumb 5-year-old. Show them everything. Spoon feed every single thing the voice over is saying. No matter what niche, any
[49:06] word that the voice actor narrates should be illustrated. 7-Eleven, you show a clip of 7-Eleven. Dumb Karen, you show a clip of a dumb Karen. MMA fighter, you show a UFC ring. Show, don't tell. A great way to do this is to
[49:20] find movie scenes to help tell your story. Let's use this MMA video as an example. These so cool tough guys rely on imitation and bravado. Okay, go on on imitation and bravado. Okay, go on YouTube and search tough guy movie.
[49:38] Find a bar fight. Okay, looks dramatic. Tough guy. Boom. You can download this as soon as the voice over says tough guys rely on intimidation and bravado. This movie scene comes in along with subtitles at the bottom and visual
[49:52] effects to tie it all together. Always remember, show don't tell. That is the number one rule in what makes a good edit. Let's take a look at a video of Mr. Beast. Would you risk dying for $500,000? First of all, he validated the
[50:05] click immediately in a burning house with this guy tied up with money behind him. So, that is instantly eye-catching. Now, take a look. Show don't tell. >> Would you risk PARTY LIFE FOR HALF A MILLION DOLLARS?
[50:18] >> As soon as the guy anticipated whether he was going to say yes or no, these he was going to say yes or no, these slid up, an X and a tick. Again, show don't tell. They show this guy's thought process by illustrating it with a yes or
[50:32] no. As soon as he says yes, the green tick is highlighted. Show don't tell. You'll notice this every time you think an edit is good. It's just because they when it comes time to actually editing your faceless videos, as mentioned, look
[50:45] up tutorials, get proficient with Premiere Pro. However, there's a basic format I would recommend. Lay out the voice over first. Once the voiceover is laid out, you download all of your clips and you lay them on top of the voice
[50:57] over. You slowly start building your story and show don't tell. Now, when it comes time to transitions, always keep in mind the rule of the way people read, left to right. You want your video to be constantly going forward. So, anytime
[51:11] you add a transition, make sure it's left to right, never right to left. backwards, unless you're purposely rewinding. Zooms work great, light leaks always make sure it's either top to bottom, just like swiping Tik Tok, or
[51:26] left to right. After you've laid out the entire foundation, it's time for the music. Now, music is one of the dumbest ways people get copyright claimed, okay? And there is no way around it. The only way around it is to use copyright free
[51:39] music. Now, there's two options you can go down. Option A, you search copyright go down. Option A, you search copyright free music. And any of these songs are usually copyright free. NCS is tried and tested. Just make sure if in the
[51:52] description they say, "Please link us to avoid copyright," then just link them. Do what they say. Another one is YouTube's audio library. YouTube has a of people don't even know about. You basically just go on your YouTube
[52:06] studio, click audio library on the left side, and all these songs you can sort by mood, genre, duration. They're great. That is option A. Option B, you pay for a music license to use on your channel. So that's either Epidemic Sound or Art
[52:21] if you have the money to invest in a subscription, I would definitely recommend doing so. Music can really elevate your edits. It's the emotion behind the video. But again, this is just going to take trial. It's just
[52:35] going to take practice. I'm giving you the fundamentals and it's your job to run with them. Now, I have also made an entire extra module called retention hacks, which you can watch after this that goes over slightly more tips and
[52:48] tricks that I have in editing, in storytelling, and just the overall vibe on how to retain people's attention. Okay, we're almost at the finish line for our very first complete Faceless video. We now have four out of the five
[53:03] steps complete. The last step is the thumbnails. And these are arguably the most important part. 5A.4. How to create thumbnails. Now, just like
[53:15] video editing, creating thumbnails is its own beast. And you can go ahead and find full courses and YouTube tutorials just about thumbnails. Now, I have an after this called Best Thumbnail
[53:28] Practices. But for now, at the very beginning, all I want you to do is find your competitor's best performing thumbnails and yet again, improve them. copied that ended up getting me 6 million views? Well, look at the
[53:42] original thumbnail. Now, I saw this and I thought, how can I improve this? So, the first thing I did was flipped it. The initial one has the guy messing with the guard on the left and the guard on the right. Now, I personally thought
[53:54] that it would be more eye-catching for the guard to be on the left. Since we read left to right, the first thing I wanted you to see was the guard, so that's why I flipped it. Second thing I did was added a boatload of saturation
[54:07] and changed the guy's hat color. And would you look at that? A brand new the habit of doing this. Take your competitor's thumbnails and ask yourself beginning, your first few thumbnails will all be recirculated thumbnails.
[54:23] Now, AI is your best friend. Google's Nano Banana, you can use Chad GBT, you can use Freepick, you can even recreate thumbnails by describing the scene to an AI bot and having it recreated from scratch. But the most important step is
[54:39] to scour YouTube for the best possible thumbnails, just like you did for video ideas and videos themselves. As soon as you see a video with a high view count, it probably has a good thumbnail. Save that thumbnail. Make it a habit. Anytime
[54:52] you see an eye-catching thumbnail, you save it in a thumbnail playlist. Thumbnails are the difference between a flop and a banger. Remember, if people don't click, they will not watch, no matter how good your video is. So,
[55:05] thumbnails are vital. Now, there are a few tools that can help you find great thumbnails. The first of which is View Stats Pro. You can go on to thumbnail search and search for example bodycam woman and View stats pro will spit out
[55:21] all the highest performing thumbnails for your keyword. This is insane. This is one of the most insane overpowered tools ever. All of these you can save example this. You can clean up the background. You can add some saturation.
[55:36] You can flip them left to right. There are so many ways to recreate thumbnails and improve them slightly. It is virtually infinite. You can also use the rule of desaturating the background and reaturating the subject. That is a tip
[55:50] that always works on YouTube thumbnails. Another tip is downloading a thumbnail, inputting it into a any AI software you like, and asking it to recreate it. There you go, a brand new thumbnail. Now, again, practice makes perfect.
[56:03] Start slow and just make sure you're consistently improving over time. Every lost. That's the name of the game, slow incremental improvements, consistency. Would you look at that? You now have everything needed to upload your very
[56:19] first YouTube video. And I'll go over exactly how to do that in module 6. exactly how to do that in module 6. Module 5B, entrepreneur. 5B1, understanding incentives. Ah, so you're a big boy, huh? You put entrepreneur in
[56:33] your Instagram bio and you want to make that a reality. Okay, I see you. Okay, jokes aside. You're either here after going the soloreneur route, making some money, and now feeling like it's time to outsource, to scale, or you have some
[56:47] before, and you want to outsource from the jump. Either way, I'm going to guide to it. First things first, the five pillars are exactly the same. Now, as mentioned earlier, I think that you should do the content sourcing yourself.
[57:01] Now, if you want to outsource that too, I go over that in module 7. But for now, I'm going to focus on everything else apart from content sourcing. Step one, you need to understand the incentives. Why would someone work for you? And how
[57:14] for most people, it's just the money. They want to get paid. They want a stable income. But you hire people with money and you keep people with a clear vision and constant growth. Now, you might think, if I hire people, won't
[57:27] they just steal all my ideas and go off by themselves? Now, some will, and I'll tell you how to catch those snakes immediately a bit later on. But for the majority of people, you're fine. They just want a stable income. Owning your
[57:40] own business is a stress. There's no guarantee. There is no stable income. Most humans want security. However, one of the most fundamental human needs is progress. If there is no room for growth or improvement, that's when you start to
[57:54] lose people or worse, when they start doing the bare minimum work just to get videos, in your content, and in the entire team. It's not worth it. So, with that said, how do you make sure there's always room for growth? Well, when
[58:08] you always offer money and potential for growth. A line that I always like to use is we'll start at insert sum of money per task and then bump it up as you Then, obviously, you have to fulfill the
[58:22] promise and actually pay them more once they improve. But that little promise right off the jump that there is potential to earn more, there is progress, there is growth, is immediately enticing. Now, when you make
[58:34] nerve-wracking. You're going to be thinking, "What the how do I even convince them to want to work for me?" But listen, I want you to act confident. Imagine you've been doing this for the last 5 years. You run 12 YouTube
[58:47] channels. You're a multi-millionaire. You're a leader. Put yourself in those shoes and communicate as if you are that person. 5B2, where and how to hire. How to hire great team members. There are hundreds of freelance websites and there
[59:03] are also your friends. A lot of people overlook this, but hiring people you know, like, and trust can be a great way to build your core team. With that said, I've prepared a spreadsheet with some of the best places to hire each team member
[59:16] along with how much you should be looking to pay them ranked in order from my experience. You can download this and we can go through it together. So on the how much you should be looking to pay them and then the best platforms to hire
[59:29] these people and then why I ranked them the way I did. So your first hire should be a script writer. Now in my opinion you should be looking to pay anywhere from 5 to 20 cents per word. Now this obviously depends on your budget and
[59:43] you're first starting out depending on what niche you need more than 20 cents per word might get a little bit too pricey. Now, where to hire for a script writer? In my opinion, the best hire you can make is your friends. Now, believe
[59:56] it or not, a script writer is one of the most difficult positions to hire because they need to understand your tone. They also need to understand retention. They also need to understand how to make it
[01:00:08] high level of proficiency in English. Rule number one, when hiring a script writer, if you see sir anywhere in their replies, they're usually South Asian and English is not their first language. Now, this is fine for any other hire. If
[01:00:22] anything, these people work the hardest, especially Indian video editors, but for script writers, you really want someone that has English as their first language. This way, they'll add personality and just the minor nuances
[01:00:34] that an English speaker would have. Now, I ranked friends number one because your understand your vision, you can teach them onetoone, and most likely, if speakaking, they're probably going to be
[01:00:48] probably going to have a similar way of speaking or writing to you. Now, if you that's completely fine. The second best place in my opinion for script writers is Upwork. Upwork is number two. Upwork has a really strong pool of talented
[01:01:04] work. You can sort by English as a first language, and there are a lot of people looking for work on Upwork. Honestly, for script writers, I would recommend it. Next is Fiverr. Fiverr is honestly
[01:01:16] or you're looking for a quick script or you're looking to hire really quickly don't come to you. So you can look through and find your favorite writer with your ideal style. The only thing is there is a lot of fluff on Fiverr. A lot
[01:01:31] buck. So you're going to have to weed through a bunch of [ __ ] But it's definitely a place where you can find a writer. Now a tip is not necessarily to look for a YouTube script writer, but you can look for a comedy writer. You
[01:01:44] can look for a novel writer. Any sort of writer with a strong English them know your requirements, you negotiate back and forth, you can genuinely find really good people on there. Next, I would recommend the
[01:01:56] Creative Paradise Discord. Now, this one I put it at number four because it's usually best for thumbnail designers or video editors. for script writers. There's a lot of Indians on there that usually are just using AI, but it's very
[01:02:09] YouTube specific and you will find the needle in the haststack of good writers that actually understand retention and the YouTube landscape, which is why it's on this list. Lastly, I would say YouTube jobs. Now, this one is a mixed
[01:02:21] bag because this one's a little bit more difficult. When your channel is first starting up, you have no subscribers, you're going to get the bottom of the So, the best of the best are going to apply to the bigger channels, and
[01:02:34] first starting out will be left with the bottom of the barrel, but it's still a viable option. Next, voice actors. You should be looking to pay voice actors $5 should be looking to pay voice actors $5 to $15 per 100 words or $50 to $150 for
[01:02:48] a 10-minute video. Now, the bread and butter for voice actors is Fiverr. You good. It's super easy. Honestly, in my opinion, Fiverr should just rebrand to a voice actor website cuz that's all I've ever used them for. and that's the best
[01:03:01] thing it's for. Next, you can use AI, as we mentioned earlier, 11 Labs or Art budget, but you know, just make sure the voices aren't too robotic or flat because that's generally what triggers the monetization. Lastly, X. This is
[01:03:16] actors, maybe if you're looking for a specific type of character of voice or people offering deals for bigger work or a portfolio of videos. But it requires to look through. But it's also doable. You can look for keywords, voice actor,
[01:03:32] through their following list, go through who's following them, then you text However, in my opinion, if you're looking for a voice actor, Fiverr or AI. Next, video editors. Now, for video editors, I would recommend $10 to $30
[01:03:47] per finished minute of video. Okay? So, if they edit a 10-minute video, you should pay between $100 and $300. Nowadays, I pay a little bit more intricate at the beginning. Obviously, depending on your budget, try to go for
[01:04:02] this entirely depends on what niche you attack and also which road do you want to go down. Do you want to hire cheap Indians and give them a [ __ ] ton of everything at the wall and waiting for something to stick, or do you want to
[01:04:15] hire a higher quality editor, someone who actually cares about your content, who's a bit more experienced and also more expensive? Depends on your budgets and your goals. I personally always go for the more expensive option and really
[01:04:27] try to build a good relationship with the editor. Number one, Creative Paradise Discord. This is honestly I could just keep this one and done. Creative paradise. This place is awesome for finding editors. It's super simple.
[01:04:39] You will get hundreds of inbounds and a lot of them are genuinely good. Now, I left an invite link to the Creative Paradise Discord, so you can just join that, start making job posts, start hiring editors. Number two is X or
[01:04:51] You look through some of the most popular video editors. Look through following. Then you go through who they're following and you keep going with a good portfolio and then you send your best possible cold DM. Here's an
[01:05:05] example. Third, YT jobs. As mentioned, the best with the bottom of the barrel. So, it's kind of iffy, but there are very many talented editors on YT Jobs and they fully understand the YouTube landscape.
[01:05:20] So, it's another option for sure. Now, Fiverr, Upwork, etc. I personally wouldn't go for them if you're trying to hire a video editor. There's just way better options. The guys on there are like the editors for like wedding shoots
[01:05:32] and like the [ __ ] Not what you're looking for. Lastly, thumbnail designers. For this particular role, I would pay $50 to $100 per thumbnail. depending on your needs, depending on your style. Now, you can pay lower. I've
[01:05:45] seen thumbnail designers charge $10. And you can find the needle in the hay stack, some Indian kid who charges you $5 and works their ass off. It's doable. But in my opinion, paying a little bit more develops a stronger relationship
[01:05:58] and better quality work. Now, obviously, it completely depends on you. These are just rough guidelines of what I would personally recommend. Now, one and two I would say are joint X or Twitter or Creative Paradise. It's the exact same
[01:06:10] concept as any other. Lastly, YT jobs. Same exact concept as before. Now that you know where to hire, let's dive a bit deeper into how to hire. Now, if you're ways. Number one is to make a Google form. This is probably the best option,
[01:06:24] and I'll link a basic one below, but essentially, you just insert your If you like them, you text them. It's very simple. Now, for each role, the swap out the correct word. Obviously, you're not going to text a video editor
[01:06:38] You're not going to text a script writer telling him you're looking for a video. dumb when you text them. Always something along the lines of, "Hey man, I love your work and I think you'd be a
[01:06:51] perfect fit for the type of content I'm looking to create. My budget is insert number per script to start, but as we grow together, that figure will most definitely increase up to insert bigger figure. As I mentioned, room for growth,
[01:07:04] progress, then link a similar video." So something along the lines of, "I'm similar to this one. Insert the link. Here's what a script could look like. This leaves it open to them. Then you can negotiate, go back and forth and
[01:07:18] freelancers? Any way you like. You can use PayPal. You can use Wise. You can use Payaneer. You could do a bank transfer. As long as you always get an module at the end of this called taxes and legal, but just make sure to always
[01:07:33] know what an invoice is, it's basically proof that you're paying them for their invoice before, send them a simple invoice generator. Give them your name, details, and tell them to fill it out. They send it to you, you file that, and
[01:07:47] when it comes time to calculating your profit and loss and paying taxes. We'll sure ask for invoices. Now, I know this stressful at the start, but just keep in
[01:08:00] mind that every company that has ever existed before you has done this. Hiring people is very normal, and the fundamentals remain exactly the same. in. You keep the ones you like. You ditch the ones you don't. You pay them.
[01:08:14] Everyone's happy. Okay. So, you've hired every single freelancer you need. 5B3. Setting up a chain of command. Now, you build a team. In my opinion, the easiest place to do so is Discord. You can watch YouTube tutorials on how to build a very
[01:08:29] simple Discord. Honestly, it's super easy. Within 30 to 40 minutes, you'll get it done. This is important as it will make the whole operation feel more cooperative. Humans like to be a part of a team. They like to know they're
[01:08:41] working for a bigger purpose, a bigger mission. If it's just you to them back really know what they're working on, who they're working with, what it's for, it's hard to keep them excited to work. However, that team aspect really creates
[01:08:54] a sense of community. You're all in this together for the same goal. You want to grow this YouTube channel. Hard rule, never hire agencies. As soon as you see we are an agency or we will uh-uh boom
[01:09:08] You know what agencies do? They hire cheap labor on your behalf. They are just a middleman and it is the worst thing ever because what ends up let's say you hire an editing agency, okay, you don't want to go through the
[01:09:22] process of vetting your own editors, training them, etc. Okay, they send you back the video, you add notes on that video. Now, they hired Rajit from Mumbai notes. Okay. Okay. Okay. He adds the notes. You're happy with the video. Next
[01:09:35] video, Rejit from Mumbai is working on a different video. So, the agency hires another person. And what happens? That person has no idea about your style or the previous notes you sent. So, there's never a learning experience. You can
[01:09:47] never grow. It's always going to be different. It literally never works. way. What to look for when hiring and when to fire. Hire for potential rather traits to look for is good communication, a strong work ethic, and
[01:10:04] most importantly, a fast rate of learning. Intelligence is rate of learning or how fast someone changes their behavior given the same circumstance. Alex Hermosi talks about this. If I put up my hand and then slap
[01:10:18] what the hell? Why did you slap me in the face?" Next time I put up my hand, I "Yo, why'd you slap me in the face?" Third time I put up my hand, I go to slap you and you duck. You've learned. It took you three tries, but you've
[01:10:31] I put up my hand. If every time I put up my hand and I slap you, you never duck. is slow, which means you're not intelligent. You want someone that you can give a note once and you never have to give that note again. Even if they
[01:10:45] suck at the beginning, if they apply that knowledge, if their rate of learning is fast, keep them. Those people are a gold mine. 5B4 tips for hiring and firing. When to fire? Firstly, if you notice someone is trying
[01:11:00] to become you. You want to hire people that want to work for you, not people that want to become you, that is a red flag. Now, there is always room for growth, but you need to catch a snake quickly. Cut ties. They're out of your
[01:11:12] business. Also, watch for constant excuses and missed deadlines. When you you very much. I do not think this is a great fit for what we're doing at the moment. I wish you the best of luck. Boom. Easy, clean, done. Never end on a
[01:11:24] people are weird. You don't know what they're capable of. So always make sure you've hired everyone. You've built a Discord and the team is ready to go. Now, where do you go from here? Remember the five pillars. Pillar one, you source
[01:11:37] the content yourself. Okay, that's done. Pillar two, you send the sourced content to the script writer. Outline exactly what you're looking for. Send them your the way you want to break everything down. How do you want to piece the
[01:11:50] entire story together? Script writers shouldn't take more than a week. Ideally 3 to 4 days to turn around an entire script. Okay. Script writer sends it back. From there you send it to the voice actor to get voiced. Voice actor
[01:12:03] ideally 24 hours. Boom. They send it back to you. You now have the content, the script, and the voice recording. Now you clean this all up and you put this in a Google doc or the video editor. Outline exactly what you want. The video
[01:12:15] editor should have everything. All the links, all the clips, everything they could possibly need to put it together. Now, you want to leave some room for creative freedom because if you spoon feed everything, then they'll never be
[01:12:27] never be able to scale. Some video editors are really good at telling their own story. Show don't tell. If you've watched the previous module, show don't tell. Make sure to drill that into your video editors. This is an example of
[01:12:40] what a finalized Google doc should look like. It has the links, the script, the voice over, and a brief outline of what you want at every single moment. How send you back your videos? Ideally, instantly. You want to look for speed.
[01:12:54] No, but seriously, at most a week. If they take more than seven days, honestly, you might want to cut ties immediately. Okay? You want speed. You need to maintain a consistent schedule and make sure to make that clear from
[01:13:06] the jump. Communicate. Don't be afraid to say, "I really need to upload this on Sunday, so I need the finalized version on Friday. So, if there are any notes, I can give you notes and send them back to you on Sunday." Now, most times you will
[01:13:18] have to add notes. How do you do that? Very simple. You go to frame.io. After the video editor has sent you back the video, you upload it and you add notes to whatever you would like to change. You can do this frame by frame,
[01:13:30] timestamp by timestamp. It's a great tool to use. Okay. Couple days later, the notes are done, revisions are done. Perfect. You're ready to go. Now, you this at any point in the chain of
[01:13:42] designer can start working on the thumbnail as soon as the video idea is generated, which is in my opinion the way to do it. You tell them what you're references of your competitors, and you make sure that man cooks. The thumbnails
[01:13:56] are vital. At that point, the entire operation is complete. It's now time to upload, and I'll go over exactly how to do that in the next module. See you do that in the next module. See you there. Module 6, 6.1, how to upload on a
[01:14:09] non-monetized channel. Uploading is incredibly simple and I'm going to guide very important, right after you create the channel, the first thing you want to thing you're going to want to do is go to settings, go to channel, feature
[01:14:24] eligibility and make sure you verify your phone number and add an ID or video verification. This just basically allows you to upload videos over 15 minutes or longer and tells YouTube that you're not a bot. Now, I changed from the Luporti
[01:14:38] phone number and whatever because it's just as an example. Shout out anyone YouTube channel. Uh, this is just a YouTube channel I had started uh when I So, I want to show you the differences
[01:14:52] between uploading on a monetized channel versus a non-monetized channel. The small difference. First of all, you go in the top right and you click create. Next, you hover down to upload videos and you press that. Next, you select the
[01:15:06] file you want to upload, which is the final version of your video. Make sure everything's good to go. I've prepared going to want to do is add your title. Let's say, for example, when suspects
[01:15:20] outsmart detectives. Okay, so we've spoken about titles, obviously, at the competition's titles or if you're a genius, you start from scratch, you have a brand new title you want to try out, you insert the title in the top. Now,
[01:15:33] something I always do is copy the title and duplicate it in the first line of our description. I've done this forever. I don't really know why, but I just kind of like having the title twice to make sure it's solid. Next thing is you add a
[01:15:46] you're not sure what to add, look at what your competition adds. Reward that. But for this video example, we can say this video features incredible moments this video features incredible moments of 200 IQ suspects completely
[01:16:02] outsmarting the detectives detaining them. Under that you can add a simple subscribe with a little smiley face. And under that at the very beginning I often recommend adding some keywords. Now this is optional, okay? Most of your views
[01:16:17] actually come from YouTube recommending your content. So keywords don't really want to improve your chances of ranking in search, keywords definitely do help. Now, it's not 2017 YouTube. You don't add keywords like suspects, police, JCS,
[01:16:32] psychology. Okay? You don't really do that anymore. You want to make it look a bit more subtle, a bit more intentional. So, make them flow. So, we can say So, make them flow. So, we can say suspects outsmarting detectives and
[01:16:44] police. See? So, now we have the police knocked out. Then we can say inspired by JCS psychology. What are other keywords? Something like interrogation, FBI, true fit those in? Inspired by JCS psychology. This video features true
[01:17:02] psychology. This video features true crime stories with the FBI, crime stories with the FBI, interrogating, etc., etc., etc. Okay. After you've made your description full of keywords, it's now time to add your
[01:17:14] thumbnail. For this particular example, I'm just going to use a simple thumbnail that we downloaded. For thumbnails, always make sure they're 1280 by 720p and there's no black lines around the perimeter. Now, you can also AB test
[01:17:27] your thumbnails. What this means is you allow YouTube to pick the best thumbnail for your audience. So, you upload up to three thumbnails and YouTube tests each thumbnail for watch time. So, whichever thumbnail has the higher watch time is
[01:17:41] the winner. Now, thumbnails are usually measured by click-through rate. However, on click-through rate, it would just mean the most clickbait thumbnail, okay? It's measured by watch time to ensure that what people click on is the video
[01:17:55] clickbait. However, obviously, the higher the watch time, the better the higher clickthrough rate, then more people watch it, then it's going to have a higher watch time anyway. You get it? If you want to test and compare, you
[01:18:08] simply click these three dots, test and compare, and you can add another two for example. Now, this is nothing to do with it. Obviously, in the AB test, the but it's just an example of how to actually test your thumbnails. Now, next
[01:18:23] step, you want to scroll down and click no. It's not made for kids. Your content is never made for kids. The only content that's made for kids is actually for YouTube kids, okay? No matter how PG your content is, if your content is made
[01:18:38] for kids, it basically your RPM will be super low and it will be shown on YouTube Kids, okay? The actual the different app. If you want it on the kids. Don't worry, this doesn't affect your content ever. Every video you've
[01:18:51] ever watched is probably not made for kids, okay? The only time a video is and you see autoplay issues disabled for content made for kids. That means it's literally made for YouTube kids, like little cartoons and stuff. Age
[01:19:04] restriction is always obviously no. Now you can keep scrolling. If you want to add tags, you can, but nowadays they really I mean YouTube says it themselves tags play a minimum role in helping viewers find your video. So they don't
[01:19:17] you don't really need to click anything. Category, I would always go for entertainment. Sometimes when you make a brand new channel, for some reason it's entertainment. Comments and ratings, always on moderation basic. And show how
[01:19:30] many viewers like this video. Okay. Next is video elements. Now, at the beginning going to have any other videos to add an end screen about. However, as soon as you have more than one video, I would highly recommend adding an end screen.
[01:19:43] You simply click add. You add one video and one subscribe. I would say make it between 5 to 10 seconds long depending on how long your outro is. And you can will be a button for people to subscribe. And this will be a video that
[01:19:57] YouTube recommends automatically to your viewers, one of your own videos. And this is really underestimated cuz eventually it creates a snowball of of your videos. On our biggest channels, we have millions of views from end
[01:20:10] screens, so don't underestimate them. Next, you go to visibility and always save it as unlisted at the beginning. Save it, close, go to content, and make the beginning, it's only going to be age restriction. Once you get monetized,
[01:20:24] I'll show you that process in just a second. For now, all you do is you click this, you click public, and publish. And there you have it. Your video is live. Now, it's very important to not have any emotional attachment to this video
[01:20:39] whatsoever. Think about it like a piece of digital real estate. You now own a internet. Forget about it. It's doing analytics, checking it all the time, changing the thumbnail, especially at
[01:20:53] the beginning. Just let it do its thing, and move straight on to your next video. and move straight on to your next video. This is a volume game. No single video you might have some viral videos that make you a lot of money, but at the end
[01:21:06] of the day, if you want to make this a real business, it's a volume game and you're going to have to upload a lot. Okay, now let's move on to what to do when you're actually monetized. 6.2. How to upload on a monetized channel. On a
[01:21:20] exactly the same. The only difference is you're going to have an extra panel titled monetization. You want to click on it and select on. Now, you don't need to manage the ad slots. Nowadays, YouTube can set them automatically. They
[01:21:33] set as many as they like and trust me, you'll get paid well. After you select on, add suitability shows up. Now, here you want to rate your video accordingly. Don't be afraid. If you have some inappropriate language, select it. It's
[01:21:45] still going to be green. If you have some adult content, select it. The better you rate your videos, the more YouTube will trust you and the faster your videos will get monetized after you upload. Because usually you upload then
[01:21:57] then you get green ads meaning your video is perfect it's good to go or yellow ads which means limited ads you're not going to make much money if second one you're going to get limited ads. So never select any of the second
[01:22:12] ones but always if you do have these sort of things then select them. If not you can click none of the above and then submit rating. For this example, I'll pretend we have none of those and I'll submit the rating. Now, after you
[01:22:26] upload, you always upload as unlisted. Wait for the checks to run and as soon as it's green, then you make it public. 6.3. Upload frequency. Let's talk about upload frequency. At the beginning, aim to upload at least one video per week
[01:22:42] and be hard on yourself. Okay? Give that importance. Say you're going to upload every Sunday and upload every Sunday no matter what. Even if you're getting 10 views a video, keep that schedule, that routine, that discipline will transfer
[01:22:57] on along your entire journey. And it's what sets successful people apart from all the dreamers. All the ones that make one video every two months, upload it, they're trying to promote it, and they put all their importance behind this one
[01:23:10] video. No. If you actually want to make this work, it's a volume game. one video a week, emotionless, you press upload onto the next, onto the next, onto the Eventually, you need to move up to at least two videos a week. I would
[01:23:23] recommend Wednesdays and Sundays. That's always what I've done. With regards to honestly. You can upload at any time you want, especially at the beginning. me personally, I once had a viral video that I uploaded at 9:43 p.m. It was my
[01:23:38] video, actually. Since then, I've been superstitious and I make my team upload at 9:43 p.m. every single time. But it honestly doesn't make a difference. I'm just an idiot and that's how I like doing it. But long term, it really
[01:23:51] doesn't matter. Now, at the beginning, you are not going to get views. You are just not. And you need to be okay with that. Repeat the process over and over and over and improve something every single time you press that upload
[01:24:05] button. Whether it's the color grading, whether it's the editing, whether it's whether it's the title, whatever it is, just make sure you're improving something every single time you upload. And within no time, your channel will
[01:24:18] explode. I guarantee you, you finally get some traction. You uploaded a video, get some traction. You uploaded a video, you see 100k views, 200k views, 500k it's picking up. You see that little spike? What do you do? I'll tell you
[01:24:32] what to do. You milk the hell out of it. I want you to double, triple, quadruple down on that topic. Make every spin-off imaginable. Think about this. When was a time that you watched an incredible movie, like your favorite movie ever? Do
[01:24:47] personally, it was Interstellar. Right after watching that movie, I went on YouTube. I watched videos about the director, videos about the cost, video had any similar movies. I watched Inception. I researched if there was a
[01:25:01] part two ever coming up. Point is, I wanted more. Humans want more of what they already like. If you've already made it and it's gotten views, that is proof that people like it and they will like a part two and three and any
[01:25:17] milking you make of it. Now, it gets to a point obviously, but you need to get to that point. Milk it as much as you can. I have had three videos with the can. I have had three videos with the exact same title, each make me $20,000.
[01:25:31] This method is tried and tested. 6.4. Understanding analytics. Understanding YouTube's analytics. This is the fun part. This is the source. This is unfortunately can become productive procrastination very very easily. I've
[01:25:48] fallen victim to this. I've spent hours diving into everything where my viewers they watch. Now, sometimes it might be helpful, but most times you just need to through your YouTube analytics. Everything you need to know and what
[01:26:04] you go onto the analytics page, the first thing you're going to see is it's last 28 days. Now you can click this dropown and you can change it to last 7 days. You can change it to lifetime, last 90 days, last 365 days, but the
[01:26:17] default is last 28 days. Here you have the views. This graph shows you the views day by day. Okay, pretty straightforward. It's a blue line. This one is the watchtime hours, meaning how many hours of watch time you've gotten
[01:26:31] every single day. This one is how many subscribers you've gotten day by day. And this is how much money you're making day by day. Okay. When you scroll down, the views. This is pretty straightforward. Now, mostly this is all
[01:26:45] you're really going to need to know, but if you go to the content, you can dive a little bit deeper. You can see your impressions. Impressions means how many times your videos get shown. You can see your impressions click-through rate,
[01:26:59] meaning what percentage of those people that have seen your videos click on your videos. If you hypothetically had a 100% click-through rate, which is impossible, but if that was the case, I would be getting 47.6 million views a month, but
[01:27:14] our click-through rate is 6.2%. So, out our click-through rate is 6.2%. So, out of 47.6 million people, only 4.3 million actually click and watch the videos, which is still pretty good. On the right
[01:27:26] This is how long people watch your videos on average. Now, a good average view duration you want to aim for is above 45%. Okay? If you go on any single video, you go to the analytics and you click engagement, as long as your view
[01:27:41] duration is above 45%, you're good. See, this one is 42 and this video is honestly not doing very well. 10.8K views in the first one day, which is decent. and I think it will actually pick up later on. If you can maintain a
[01:27:55] pick up later on. If you can maintain a 45% AVD, you are almost guaranteed a viral video. Now, the two most important metrics are click-through rate and average view duration. A good clickthrough rate is anything above 7 to
[01:28:07] clickthrough rate is anything above 7 to 8%. Ideally, above 10%, but that is very very difficult to maintain consistently, especially as impressions go up. Now, impressions, less people will want to click. It's normal. As YouTube show it
[01:28:21] amount of people that are actually interested in your niche or your type of your subscribers are usually most first 24 hours, your click-through rate is the highest. If you scroll down, you
[01:28:35] can see how many viewers are watching at the 30 secondond mark. As we mentioned before, intros are vital. This will give you key information about whether your or whether you need to improve them. Now, something you need to keep in mind
[01:28:47] is at the beginning, your analytics are going to be all over the place. Your then down, then left, then right. Nothing is going to make sense because YouTube don't really have enough data to make it make sense. As you grow, you can
[01:28:59] start diving into your analytics, which is why I said don't have any emotional attachment. Just upload videos, get into the analytics later on. We also have audience, which is your monthly audience, your subscribers, what they
[01:29:11] usually watch, where they're from, if they're new viewers, casual viewers, regular viewers, and what other channels they watch. Now, this is important channels. You can look at their popular or trending videos. And if those videos
[01:29:24] audience usually like this type of channel, you can make similar videos to useful. Apart from that, we have the revenue tab, which obviously shows us the daily revenue, monthly revenue, content performance, RPM, which is how
[01:29:38] much money you make per thousand views, and CPM, which is how much money all this might seem a little bit complicated at the beginning. Just don't more money, once you actually get monetized, your channel grows, you'll
[01:29:51] learn all the analytics by yourself. But I just wanted to give you a simple dive of what actually matters and what everything means. Another key metrics is unfortunately, it's very difficult to quantify that. YouTube quantify that on
[01:30:04] the back end. They quantify it within how many people share your videos, do people rewatch your videos, do people like your videos at a certain point. But it's very difficult to control. All you can really control is how many videos
[01:30:16] you make and how good they are. Just make the best videos you possibly can as consistently as possible and you will succeed. 6.5. When to push or pivot. So, let's say you're doing everything right, uploading two videos a week, improving
[01:30:31] something after every single video. Your thumbnails are solid, your videos are great, your AVD is above 45%, but you've got no traction. How do you know whether you should keep pushing or pivot to a new niche? First of all, I want you to
[01:30:44] make sure you've uploaded at least 50 videos before ever thinking about pivoting. My rule is two videos a week for 6 months straight. If at that point you haven't even cracked a single 100k viewed video, then something is
[01:30:59] fundamentally wrong. It could be your niche or it could be your videos. It's honestly hard to tell. But one of the key ways of determining whether it's you or whether it's your niche is by looking at channels your audience watches. Are
[01:31:12] those channels in the same niche as you? Or has the algorithm completely messed up and recommended your videos to the wrong audience? Now, it's quite rare for on your competition. Check their view stats. Are they pulling views? If they
[01:31:25] are, then your videos are the problem. If they are not, then it may be time to pivot or switch things up. The market may have changed. The niche may not be viable anymore. At which point, I want you to revisit module one. Make the ven
[01:31:38] diagram again and attack a brand new niche. No emotions, just straight work. channel. You can honestly rebrand your channel if you're not getting impressions and views anyway. It doesn't really matter. And most importantly, I
[01:31:52] don't want you to get discouraged. This happens to this day. We start new everything right, and we still might fail. It honestly happens. I've started over 15 channels in my life. Right now, I only own five. Okay? Which means the
[01:32:08] majority of them have failed. So, keep that in mind. It's a volume game. It takes time. It takes work. But I have no doubt if you apply all the knowledge I have given you in this course, you will make it work. It just takes work and
[01:32:21] make it work. It just takes work and patience. Module seven, 7.1, hiring channel managers. Look at you. You've started gaining some traction. You're getting some views. Impressions are going up. You upload, people anticipate.
[01:32:33] You're making some money. All right. Now, how do you take this to the moon? How do you scale this into an actual business where you remove yourself from it and automate? You hire a manager. Think about it this way. If you're
[01:32:45] working eight hours a day sourcing content and managing the team, imagine right now. You'll then buy that eight hours back and you can reinvest that into building multiple channels, a portfolio of channels. That is called
[01:33:00] leverage. And that's how you take this [ __ ] to the moon. So, your next hire should be a manager. And that will fully complete your team. Now, there's two different roads you can go down. You can either promote one of your team members
[01:33:12] to a managerial position or you can hire a brand new person specifically for that role. Now, the first channel I ever fully automated was Binge Central. And at that time, the easiest way to do it was to promote my video editor to a
[01:33:26] because at that point, he'd edited almost every single video on the channel, knew the ins and outs, he knew what went into it, and he was a very hard worker. Now, to do that though, you need to make sure that the team member
[01:33:39] isn't going to get burnt out and that they're actually cut out for the have a good conversation about exactly what needs to be done and whether or not they can handle it over and above what they're already doing. Now, option B,
[01:33:53] channel except Binge Central, is to hire someone specifically for that role. And that's the exact same process as any other hire. And you can find managers on Creative Paradise, Upwork or YT jobs. The only difference is you now need to
[01:34:08] make a note of every single task that you're currently doing and train them to do it instead of you. Now you start them slow. Take them through your entire process. This is why I said this should be the last hire because by now you've
[01:34:22] have a method of sourcing clips. You have a method of communicating with your team. You have a method of making sure everything gets done on time and consistently. So, take them through your process. Start them slow. Maybe at the
[01:34:35] communication between the team members. Give them feedback. Are they doing it them how to source the content. Tell them exactly how you do it. Make them a mini you. Transfer your brain into them
[01:34:50] and give consistent feedback. A tip when training team members is to always affirm when they do something positive rather than punishing [snorts] when they do something negative. Now, this is a slow, long, and tedious process. For me
[01:35:03] personally, it usually takes around 2 months for a manager to become fully proficient in their role, at which point you've done it. You've completed YouTube automation, which as I said is a [ __ ] term. You've basically built a
[01:35:16] go on holiday. You can now take a week off, a month off, a year off. The channel should run itself. It's a fully functioning media business. functioning media business. Congratulations. 7.2. Scaling. So, you
[01:35:29] fully outsourced your first ever YouTube channel. Now, I know how it feels at through the matrix. You've cracked the code, the money-making code. This is sense. I don't even have to do anything. How can it be? I can go on holiday and
[01:35:45] still make money. That's when most people slip up and when your competition will take over. At this point, I want you to double, triple, quadruple down. Set yourself up. Set your kids up. Set your kids' kids up. Make sure this is
[01:35:58] how you build true wealth. You reinvest the time you bought back. At this point, you basically have to start the entire you don't really need to pick a niche that you generally like because you're
[01:36:11] going to outsource from the jump. Now, this time, your first hire is going to be a manager. And you're going to teach that manager to build a team underneath them. You can also choose to buy a pre-monetized YouTube channel. Now, I
[01:36:25] have an extra module about exactly how to do that. You can watch that later on. Or you can start one from scratch. Again, as mentioned, nowadays, it channel is just easier because it speeds up the process. You don't have to apply
[01:36:37] for monetization, and you can start making money immediately. Should you YouTube channel. And if you want to sell your YouTube channel, I would recommend listing it on flipper.com. It's a super simple process. They can guide you
[01:36:50] investors that are looking to buy it and then you can sell it. Now, I would personally recommend building a little media empire baby with every little mini channel in every different niche. It's like monopoly. It's like digital real
[01:37:03] and then you just want more and more and more and it's pretty insane. It's a genuinely change your life. You can take this to the moon. But whatever you choose to do, it's entirely up to you. You now have the skill set to do it.
[01:37:17] You now have the skill set to do it. Module 8, 8.1, applying for monetization. All right, let's talk about monetization. Now, YouTube kind of confuses people with all these different tiers. Shop monetization, fan funding,
[01:37:31] channel memberships, whatever. That's all [ __ ] What I'm talking about is real monetization. And to hit that, you need 4,000 hours of watch time on your content along with 1,000 subscribers. Or
[01:37:44] views. Anything below those levels, those are fan funding and other stuff. It doesn't matter. You want watch page ads. That's the real monetization. Now, before you apply, remember YouTube is manually going to review your channel.
[01:37:57] your content is bulletproof, transformative, and falls under fair use. All right. How do you apply? It's very easy. You go to YouTube Studio, monetization tab, apply now. You then review the partner program terms, set up
[01:38:11] channel for review, and then you wait. It can take anywhere from 2 days to a month. It usually takes about a week. Now, what do you do if you get rejected? Well, I have an extra module just for that. But if you've done everything
[01:38:24] correctly, you shouldn't. Again, for all bonus modules, it's school.com/faceless. For this particular one, I run you through exactly how to make an appeal video as well as provide an example of the last appeal video that I personally
[01:38:38] made that got my channel monetization back. So, you can straight copy and paste that one. I don't care. Again, it's the first link in the description or school.com/faceless and I'll see you on the inside. 8.2,
[01:38:51] AdSense, taxes, and legal. All right, let's talk AdSense, taxes, and legal. Number one, AdSense. Now, YouTube will obviously pay you through AdSense. At set up your AdSense. Now, the first thing you'll have to do once you
[01:39:05] actually start making some money is pin verification. The first ever time you get monetized, YouTube will send a physical pin code to verify your address. Now, it usually arrives in 2 to 4 weeks, and it's a [ __ ] Don't freak
[01:39:17] out if it's delayed. It's totally normal. When you receive the envelope, you're good. Next, there's a payment threshold. You'll only get paid once per month once your channel hits $100 in AdSense revenue. Payments are usually
[01:39:31] made on the 21st of each month for the previous month. So, your earnings in February will usually get paid to you on the 21st of March. Your earnings of March will usually be paid to you on the 21st of April, but they can take a few
[01:39:45] you're running a real business. You obviously have to pay taxes. Now, I'm not a licensed CPA or accountant. I cannot really give you advice on this. Every country's rules are different, but here's the stuff you should do right
[01:39:58] Number two, keep records of all your monthly earnings from AdSense, as well as your invoices if you're actually hiring people. Number three, don't sure you're bulletproof right off the bat. You will need to pay tax. Lastly,
[01:40:13] legal protection. Once you start making good money, it's smart to have some hiring a copyright lawyer on standby. Again, you can find these on Upwork. You can find local ones in your area or in your country. It's not crazy expensive
[01:40:27] and it always makes sure that you're safe. 8.3. What's next? And that, ladies and gentlemen, wraps up my YouTube course. My goal with this course was to help you connect the dots and build a fully operational faceless YouTube
[01:40:41] empire. Now, if you've made it this far into the course, please do me a favor, do yourself a favor, and actually put in the work. And when you do, I have no doubt that you will be successful. Now, give it time, give it patience, and
[01:40:55] understand that it's a volume game. Remind yourself of what the alternative rest of your life 9 to 5 for a shitty boss you hate? No, of course not. You can make this work. Work is work. This is not some lazy business, but this is a
[01:41:09] business with leverage. This is a business that can make you a lot of money, but at the end of the day, it's up to you and what you choose to do with the 24 hours you have every single day. Listen, if I can do it, you can do it.
[01:41:21] So, with that said, once you actually do do it, you've put in the work, you've your first channel, you're building your next channels, send me those juicy analytic screenshots, post them in the school community. I want to see it all.
[01:41:35] Let's build together. Let's make this the best community ever. I hope you found this useful. Thank you so much. Now, let's make some [ __ ] money. [music] [singing]