--- title: '7-Figure Niche Site Owner Shares His Journey and Insights' source: 'https://youtube.com/watch?v=87yOP6f7MqQ' video_id: '87yOP6f7MqQ' date: 2026-07-14 duration_sec: 0 --- # 7-Figure Niche Site Owner Shares His Journey and Insights > Source: [7-Figure Niche Site Owner Shares His Journey and Insights](https://youtube.com/watch?v=87yOP6f7MqQ) ## Summary Russell Lobo, a seven-figure niche site owner, shares his journey from corporate manager to successful SEO entrepreneur. He discusses selling his first site for $600,000 at a 30x multiple, the evolution of site valuations, and the importance of diversifying traffic sources beyond Google. ### Key Points - **Introduction and Background** [00:00] — Russell Lobo started his career at an insurance company and later worked at an Amazon KPO, learning e-commerce backend operations. He left corporate to start a social media agency, eventually moving into SEO. - **First Niche Site Success** [02:30] — In 2016, Russell started niche sites and by 2018 one in the payday loans niche earned $20k/month. He sold it for $600k at a 30x multiple to a lead gen company he had been selling leads to. - **Link Building Agency** [05:00] — Russell started a link building agency offering high-quality links from non-PBN sites. It does 150-200 links/month, earning $40k/month with decent margins. - **Multiples and Valuations** [08:00] — Multiples have fluctuated: from 30x in 2018, up to 40-45x during aggregator boom, now back to 25-30x. Russell believes pure content sites with only Google traffic are risky and would not pay even 10x today. - **Diversification Strategy** [12:00] — Russell's current sites get less than 50% traffic from Google, with significant traffic from Pinterest, Instagram, and email lists. He emphasizes building a brand with multiple traffic sources and monetization methods. - **AI Usage** [16:00] — Russell does not use AI for content on his main sites due to risk mitigation. He uses ChatGPT for research and planning to implement AI with proper SOPs in the future. - **Future Focus** [20:00] — Russell plans to start a new online content business with multiple monetization streams (CPA, lead gen, ads, affiliate, digital products) and multiple traffic sources, moving away from Google dependency. ### Conclusion Russell advises focusing on building a brand with diversified traffic and monetization to create a sustainable online business, rather than relying solely on Google traffic. He believes valuations for pure content sites will continue to decline. ## Transcript but I realized that I'm not cut to be into the whole corporate thingy I started my own digital agency a social media agency we had Premier in lansa and all as our clients you sold your first site for $600,000 uh by 2018 I was lucky enough that one of my niece sites it was in a crazy competitive Niche the payday loans Niche and it really took off I got an offer from the people I used to sell the leads to to sell it off so around that time the multiple was about 30X how do you see multipliers for site valuations changing over the next years are they going to go up they're going to go down a lot more I get less than 50% traffic from Google we get a lot of traffic from Pinterest we get a lot of traffic from Instagram today I would not p a 10x also for a pure content website getting traffic from Google approximately 9 out of 10 websites sold on it within 6 months scrash to zero [Music] traffic guys welcome back to the channel and welcome back to another episode where I'll be interviewing SEO entrepreneurs and experts from around the world in today's episode I've got a seven figure Niche site owner for you and absolute legend in the game please welcome to the channel Russell loo ladies and gentlemen he good morning how are you great to be on your show Charles and I've been your I've been a long time follower of yours since I guess the first uh uh SEO Summit AT Saigon the changai I'm sorry at changai uh conference and then I met you finally in Saigon now again in Dubai when you hosted such a successful and such an amazing uh SEO conference so it's really uh first of all an honor to meet you to consider you a friend and now to come on your uh uh to be featured by you so thank you very much oh well that thank you that's honestly one of the I think the best reply I've ever gotten and I've humbled by that reply as well it means so much so how did you get into SEO for for those who kind of don't know your background okay so I had I started my uh career with credential uh the insurance company then I went on to e- clerks where incidentally it's a kpo where we would manage the backend for Amazon so you know I got a I learned a lot about e-commerce and uh I got to actually see how back Amazon runs from the back end the pricing the updating of the content and things like that and uh from there I I I realized that I'm not cut to be a uh I was a manager there I had 40 Engineers under me and but I realized that I'm not cut to be in to the whole corporate thingy and I I would prefer to have one client paying me as much as maybe uh uh they would pay me as a salary so then I I started my own digital agency a social media agency so the first time I you know I was pitching to clients I had a lot of restaurant clients uh we had Premier in lansa and all as our clients so I kind of like didn't exactly poach them but I offered them you know social media services so which was different from what the company used to do so I got into there so there a couple of them asked me you know do you do SEO so I like yeah sure do SEO why not and that's that's how I learned SEO from SEO in 2016 I I came across Niche hacks that was off St Walker it was pretty famous at that time in 2016 and I learned the concept of affiliate marketing and Niche websites and things like that started my first uh three four Niche websites in 2016 uh by 2018 I was lucky enough that one of my Niche sites had uh incidentally it was in a crazy competitive Niche the payday loans Niche uh and it really took off so uh I was making about 20 grand a month and I got an offer from the people I used to sell the leads to to sell it off so around that time the multiple was about 30X so I sold it for about 600k and um saved that part of money and then started more KN sites and along with that now I have a link building agency that also came up very organically I wanted to make links for my own websites high quality links where I don't pay for links so you know I don't have to worry I I I'm a very cautious person so uh I prefer to have very I won't say safe but safer links in in the sense from websites which don't sell links so I started that out in which we would do Outreach uh for my my own websites and and we would give them links on high Authority websites where we would make contributor accounts uh you know websites which have maybe say dr70 dr80 and maybe say 100,000 plus traffic in exchange they would give links to our websites then I continued that since I expanded the team I continued that to uh now offering it as a service to clients so it's very small it's about 150 200 link per month I can't really scale it so that comes about 40K per month uh but the margins are decent so I'm happy with that and I also get to you know be AED with the industry as to what's happening in terms of links how is it impact impacting is the impact still there what's working in Anchor text because you know then you offer it to a very uh a vared industry rather than just two n sites of my own so I also have a uh Facebook uh group known as grow your KN site we have about 9,000 members out there along with that I have my email list about 10,000 KN site owners so I I'm very irregular in posting on both but whenever I get good nuggets like say for example the parasite SEO course which you had which you had launched onum road if I remember correctly uh a few months ago so that that was something which I really felt would help uh my my readers my audience because uh that's where the world is moving to right and the thing I love most about you is you keep jumping and you are the Forefront of it so uh so that that was something which I I promoted very heavily I I I'm not an plate of anybody because at the end of the day my Niche websites give me a good amount and my link building gives me a good amount so I can genuinely promote things which I you know I feel are really good quality like say for example math singers SEO Summit where we had met where I was a speaker last year uh then uh definitely next time your uh SEO Vibes hopefully which will have it next year again because you know they they really quality products which will benefit people for my industry yeah so that's about me and Nill and now for a quick message from our sponsor search intelligence if you're looking for digital PR campaigns what you're about to see should impress you do you remember this campaign it was all over the news it is the most intelligent Royal campaign with over 100 links generated in the world's biggest online Publications this is one of the most viral PR campaigns of 2021 this is how we've done it the methodology was pretty simple we looked at the Qs World university rankings for the institutions attended by key members of the royal family to discover which Royal is the brightest of all Mega marle came out on top followed by Kate Middleton and Prince William we put these findings in a press release and sent it to mainstream media and journalists who write about Royals from Russia to the UK the US Vietnam and Japan this story got massive coverage Landing over 100 links and created a massive buzz on social media simple research but a great story that journalists love to write about I hope this will put you on fire and will give you inspiration I also think that because you're not necessarily doing the affiliate it's really good for like relationship building and things as well andly creates that trust building exercise because you're not necessarily trying to shove affiliate links and things down people's throats you're just being honest about what your what's benefiting you and what you see is benefiting other people in your audience as well right which is really good just for even you know building connections around the industry and getting that knowledge and sharing amongst people so you also said that you sold your first site for six 00,000 right most people are going to be absolutely blown away that you sold your first n website for 600k right that's a pretty significant achievement do you want to kind of give people a bit of a breakdown about how you went about building and selling that first s sure so basically that that's that was not the first site I made that was one of the first sites I made so I had made one I remember I had made one as Katy Perry unplug decom was my first official site because I had a technique in which I used to get a lot of traffic from Twitter so you know you uh you follow people and then you you follow them and then they follow you back if they don't follow you back you unfollow them so I had made this nice software which is to run and do that and we used to get a lot of I had this whole list of Katy Perry followers so you know I knew that would work but unfortunately I was slapped with the uh copyright or whatever the infringement thingy so had to close down that was my first one then I had a couple of affiliate websites this was the third website fourth website incidentally but this I made differently for my other websites today people talk of programming SEO but uh thanks to yashir uh I don't know how to pronounce his name correctly he's a good friend of your the Egyptian guy so uh he had come up with this uh plug-in called Workhorse or workflow plugin in which you you know you would I I'm I'm a total uh non Tech guy so uh I would not I didn't understand it but it was pretty simple in which I could make about 18,000 I made about 18,000 Pages we targeted each uh small so it's like payday loans in uh maybe say uh you know uh north town or whatever spoken so it's like at a really granular level at small counties for the US of course so at small uh parts of each City each neighbor of a city and we must produce the sites and if that time if you remember in 2016 2017 Google had come up with Google+ so we had 500 Gmail IDs already for my various activities so we had made 500 Google Plus accounts along with it and I had a I had a partner in that Amar so he had he had done that whole setup so what we would do is uh we had through if the uh sharing platform we had connected it such that every new post which would be published would automatically be shared on 500 uh Google+ IDs about 100 Twitter IDs of far another 100 Facebook uh pages of ours and things like that so by the share number of shares on especially I'm assuming uh Google properties it would get indexed and it would start ranking as the side gain Authority within the first maybe say a week or so it' come on page one at the bottom of page one so we never really got into gmbs it was mostly organic listings only and in addition to that I also started a newsletter because we would capture the email leads so those email leads over a time but built up and the uh nuanced uh interesting thing about the payday uh industry is so payday Works in such a way that a person gets the salary on Friday by Tuesday or some Wednesday they finish their money and they need money for a couple of days Wednesday Thursday to pass uh you know carry them through so we would just send out an EMA blast every Tuesday and every Wednesday say hey you want you would you like the payday thing would you like a small payday loan and all that stuff and we' get a lot of leads coming in which we divert back into the the company so that was the whole setup of that business pretty simple when I look at it from the complicated ways uh SEO is today but uh yeah it it was it was a good run it it worked well yeah yeah for sure so yeah that that's that's a yeah so obviously back when you first were selling sites and things and stuff you know nearly 10 years ago now as open right the multipliers were a bit higher than they are now they've kind of dropped in the last few years how do you see multipliers for site valuations changing over the next years are they going to go up are they going to go down a lot more where do you say is going to be a middle ground so that's a very interesting question Charles so when I had started out it was really low so websites on uh in 2014 2016 2016 2017 I have seen many websites on flipper I think Empire flippers and all Fe and all were not so big at that time so uh majorly people would buy on flipper and the multiples on flipper would be about sometimes You' get a decent site for 10x 20x 25x I when I sold mine for 30X I was like wow you know 30X an all cash deal it's like really uh I'm not going to lose this opportunity the reason I got it was because they already trusted me because I was selling leads to them and they are a huge company they're a national us uh based lead gen company so uh later on when I saw as the uh industry started getting more mature and you started getting a lot of you know PES coming in and these uh in Amazon e-commerce aggregators coming in and my talks which I had with Greg and all I came to realize that the multiple ched shooting up from 30X to 35x to 40x sometimes even 45x I remember having conversation with moit from uh moit from uh Blackstone Investments I had met him at cyon in April so he wanted to he was keiding buying my n sites and he was ready to pay 35 x if I'm if I'm not mist and at that time uh I didn't want to sell I still don't want to sell I I'll come to that why uh and he had told me that you know that the valuations are going to fall because the way Google is hitting content sites that that we are really not going to have this valuation and that that's that's come to flu that his prediction has come to fruition that today now I see back again you know uh multiples between 25 to 30X where Empire flippers would sell about 200 websites in a year now I think it's about half 89 I think from 180 it's dropped down 1 289 or something something like that if I'm not mistaken I heard Greg recently speaking about that uh so uh in terms of a pure content site I or like say for example site monetized by ads monetized by uh affiliate and it's only getting Google traffic personally today I wouldn't want to pay even a 10x for the simple reason I know that the risk level is so high I I I bought a couple of sites to be fair I didn't work on them but they both crashed because uh uh you know maybe in a couple of months or three months and that two with my 10 almost as you said 10 year experience uh I did decent due diligence but I didn't work on them theoretically they should have progressed on but they didn't progress within a couple of months they crashed now they are all at zero uh maybe after the hu I I I didn't pay much attention to it but the fact is if it's a pure content play uh a site like that today does not deserve that type of uh valuations for the simple reason it's a risky asset you're putting money into crypto you're putting money into something like this I had a link building client incidentally p uh it's a very fun anecdote he he was Italian he was going through a divorce so he wanted to hide his you know assets so he was very geared on buying websites he bought a website which had uh pbn's uh it was exact match domain with a lot of pbn helping it Rank and I counsel him that at this juncture because he was a complete newbie he should not go ahead with it he went ahead with it we tried to do link building for him you know for about six months the ranking was stable it did not rise he was unhappy with about it my point to him was Slowly by slowly replace your pbns with good high quality links so he went with another provider within 3 months it crashed and uh the for he he wanted to save half his income by you know instead of paying his by fomon or whatever and the site time yeah so coming back to uh coming back to my point uh when I like for example my two websites one's in the pet Niche one's in the home Niche I get less than 50% traffic from Google I have a huge email list for the pet Niche we have a crazy amount of uh traffic coming from Instagram from my email list all my sales happen on the email list I don't put ads on the website because we pull them in we're engaging with them we're selling through the list uh so tomorrow even if Google traffic goes away I can still monetize at least you know have a 50% Revenue coming in in terms of traffic to in terms of thank you in terms of traffic too and in terms of uh sales too in addition to that uh for for my home needs to it's kind of in the same Lin we get a lot of traffic from Pinterest we get a lot of traffic from Instagram we have our email list out there uh in the pet Niche I've taken an efforts that I get uh V uh veterinarians who would be uh reading articles writing posts you know so they get links back from us they saying that so and so veterinarians quoted we get Authority we get a lot of expertise we get a lot of experience uh we so you know that that's the extra mile if a if a company goes so today uh my personal opinion is you can get a 40x easily but like how I don't want to sell my website at a 40x because I know that they're very strong digital assets uh maybe which may last me today I'm 42 maybe they may last me for the next 18 years until I'm 60 right when I decide to uh give it to my kids or whatever so those are the type of high quality websites or uh businesses which I personally feel people should focus on to answer your question valuation today I would not pay a 10x also for uh a pure content website getting traffic from Google uh and I I I there's also data to back it motion invest by Spencer horse uh there was a guy who did a study approximately nine out of 10 websites sold on it within 6 months crashed to zero traffic so uh you know small sites sites with only Google traffic that is something which I I personally it's kind of like how Warren Buffet says he won't invest in cryptocurrency because he doesn't understand it I don't understand the logic behind this but having said that I feel that if you have a good brand and don't sell to other website owners uh sell to companies like say for example my pet website tomorrow I can sell to sell it to a p pet supplement company and I will get maybe much more than a 40x valuation because there are many pet companies which are listed on the US uh you know NASDAQ and things like that which have valuations of about say uh 12 or 15 x yearly earnings so uh not monthly so that's you know 120x monthly earnings so they don't they won't mind absorbing my cash flow company in within their company uh which is you know very which is a very relevant uh Niche and which would have great vertical synergies for maybe instead of a 40x maybe an 80x which would be maybe say a 8ye multiple as compared to the 12 year multiple it look good on the balance sheets so that's something which uh I don't know whether I answered your question correctly but uh you know that's that's so to answer your question if it's a pure content site maybe the valuations will keep going down maybe there will be a stage of people just may not want to buy it there'll be some always who will be interested in buying it but uh I don't see a great return on investment out there whereas there'll be some so there'll be this k k curve there'll be some which will be going down and some which will be going very high the ones which people who will invest in a brand invest in multiple sources of traffic like say for example you don't need Facebook to rank your parasite SEO fores you sell it through your network right so that is because your brand I will buy it today because I know that Charles gives out exceptional content and his uh his content is uh implementable very easily implementable so uh that's where I see it going so for Brands which actually invest in making a brand 40x would be the LI lower limit maybe I would say even 60 80x uh if you would uh go there wow that's it's pretty interesting though because a lot of people are kind of Doomsday about multipliers across the entire board not just content sites so what are you going to primarily be focusing on going forward is it affiliate is it CPA is it lead gen is it ads what's the what's the kind of main monetization path for you going forward so the thing which uh is working for me right now is have a Content website I'm planning to start a new one because you know I've become a bit lazy since both my my other two websites I start I started in 2018 when I sold my pay website so now because uh there's a high possibility that it's working well because it's a six-year old website uh and has a lot of authority so the next thing which I'm focusing on uh the next when I have time I have a two-year-old and a four-year-old and spend a lot of time with them so if I and when I get time the next uh Niche type of website which I'll be focusing focusing on is more on the lines of an online content business rather than Niche site so it'll have multiple monetizations CPA maybe lead gen maybe ads maybe a definitely affiliate a lot of focus on digital products I'd like to start uh the next business of mine in a uh Niche which would have you know potential for a lot of digital products uh maybe even a health Niche for that matter because even though it's competitive if I'm not focusing on Google for traffic if if I can monetize in such a way that I can even put Google paid ads meta paid ads get them onto my list the whole email finel type of a thingy which Russell Branson uh pushes uh or is a proponent of so uh my my focus would be getting multiple sources of traffic and having multiple sources of monetization so that even if one gets affected you it's a proper business right like say for example tomorrow if I am starting a uh say makeup brand say maybe say a lipstick brand I'm not going to look that I'm going to look at it only in terms of search so I will go into branding I I'll have Ty it in Instagram influencers I'll put it on Pinterest I'll put it maybe have YouTube and I'll also go to Brick and morar stores so you know I I'll have the whole uh bandwidth so uh that I personally believe is the future our industry is getting more mature we had a fantastic run we were very lucky in terms of uh Google was very LAX and and uh uh you know it it was kind of like an unfair Advantage which seos got uh it's closing the door slowly also one of the reasons being interest rates are increasing because of which many companies which could just you know were uh flush with cash didn't really bother now everyone's trying to cut cost so everyone's trying to you know uh extract the most from the last dollar so that's where I see the industry going I personally feel it's it's a very positive thing because if you look at it because you you're one of the ogs right you're much much earlier than me too so you remember a time when the Surfs were filled with crap content we we personally would not go and check that when if we had a medical issue today we would still do that considering there's a Web MD and things like that so I personally believe that uh all the changes have being made by Google is a very positive thing because it forces us to become better uh online marketers all of us who are in it maybe say 80% of us are super intelligent many of us are hardworking I'm very lazy I work only four hours a day so but uh uh but most I I see you know uh when I I started out 8 years ago I see people that way like this guy om I met at your conference people like them they work 10 hours 12 hours per day there's so many people who you know they hardworking they are uh intelligent and they think out of the box so why not have a complete business where you have multiple streams of traffic where you have multiple streams of monetization and be proud of an asset which you have made rather than just have a website which depends on Google traffic and maybe has a longevity of maybe if you're lucky two years if you're not lucky a couple of months so how are you using AI in your business at all or are you planning to do so going forward so that's a very interesting question as I said I'm a very Tech uh uh Tech uh agnostic or whatever you call it type of a person in the sense that for my two main websites I'm not using AI at all because uh it's it's a it's more in terms of risk mitigation in terms of content writing I don't use use AI in terms of the content research I ideas checking duplication uh trying to understand what the competitors are doing in those type of research Parts I'm using AI mostly chat GPD because as I said I've not really tried my hand at other tools more on the lines of I don't I don't have the time for it personally like I was reading your your uh your uh you had recently shared about Kapa it seems like super amazing Sharda of Auto AI blogging Auto blogging AI is a very good friend of mine so his tool is something else which I want to try uh Julia and I met at your conference and and we had a nice discussion about AI uh I bought Zim writer but I never really set it up so uh in terms of content I'm not using it at the moment I am planning to use it but I want to make a proper you know as they say that Perfection is the enemy of good so maybe that's my issue out here that I'm I'm worried that the content quality may not be something that I don't have to look at it again and that's something which I want to do so I I I would like to maybe have a proper uh uh document with all the decent prompts which are required and I learned a lot at your air conference especially from people like web ker and things like that and uh maybe integrate semantic SEO of cor and things like that so that you know uh pick and piece for maybe say 20 different experts make a proper sop and then give my team that sop start a new site and see how it works out there so that is definitely something which is there in the pipeline if it works then maybe I'll even use that content because having said that I have seen many pieces of human edited content which is significantly better than what my writers would give me so the potential is definitely there it's just that I I don't have the time or uh I'm too lazy because too much money is coming in at the moment to you know actually uh get into that but uh yes so in terms of AI I'm I'm I'm pretty much behind the curve and I should really get started on it yeah to trying new projects and stuff there right yeah that's true that's true that's true I definitely want to start a new one because in the middle I got into a phase of kind of like depress not I wouldn't say depression but it was more in terms of apathy in which uh uh I I don't spend even 10% of my income which comes in uh so I don't really need to work for the money the businesses were going on on autopilot the managers working well I spent a lot of time with my kids during their you know uh the terrible tools and things like that when you really need to put in a lot of time there it's horrible you'll reach there someday uh but it's it's a very rewarding experience to when you look back at it uh so uh there was this time when I wasn't really it it was kind of like what's next nothing is exciting me uh but I I really hope that changes I'm I'm planning to slowly by slowly I start this thing called SEO shorts where I I review people's YouTube videos like say for example yours uh M and things like that and I mention my takeaways that what I've learned from it and I try to implement those takeaways into uh my business processes so that helps me first of all learn and secondly share the things which I learned and third ment so that's that's something which was pretty interesting and uh it's giving me a renewed sense of purpose so yes definitely AI is on the charts I definitely want to I want to try Kaa too I hope I'll have a what what exactly is Kaa all about yeah so we're we're just in AI content Suite basically so we're we're adding loads of new features at the moment we're doing automated internal external linking we're adding in keyword clustering we're doing Sur intent analysis so you can put all of your keywords into the into our tool and it's going to tell you if you need to rank with ugc or if you need to rank with e-commerce or if you need to rank with a Content blog post something like that um but the main core tool is that we will generate content for you either bulk or single article and we will make it so that out the box it comes human humanized um but you can do some additional Advanced prompting and some sequencing and things like that it's all built in it's very easy I have some tutorials on my channel as well um and you can create high level human level content Within five minutes it's really really fast and you can then template your preset so that you can just do the same thing over and over again and you can just hit generate on you know every keyword and then obviously we we still recommend you do human editing and things on top but we're trying to get to a point where we can have all sorts of stuff so we're adding in authorship so now with Google saying about AI content and how you need an expert behind it we're building a Marketplace of expert writers which you can an extra $10 or something for depending on the writer and they you'll be able to attribute them as the author of that piece of content so you'll be able to get an expert who's an expert who's published this piece of content on your site there might be a doctor there might be you know a PhD in in Neuroscience something you know there might be all sorts of stuff but that's the aim is that we can have somebody who's an actual expert doing it it's not necessarily anything to do with the algorithms yet but that's the point it's supposed to be future proofing and kind of playing into the white hat aspect on top of the on top of the cont but we're just trying to be the best AI SEO tool on the planet at the moment and we we're potentially getting funding so that will be very interesting is all going for that's fantastic that's fantastic that that's what I I love when an SEO or you know a domain expert uh sets up a tool the improvements would be significantly higher because you know what are the pain points right so uh like even I I I guess Surfer would be one of your closest competitor from what you explained and Matt is uh very deeply involved there because of which he would understand the pain points and integrate and of course you are adding so many more fantastic uh uh features to it so yeah you're tempting me to play with it I think I I better take a subscrition soon 100% we've got a free trial you can give it a go right you might as well it cost something like sha and Newman just gave it a gave it a run so I'm losing my voice as well sha and Newman just gave it a run it cost her six cents to generate her articles six cents per article so it's nothing right very cheap so is there anywhere where people can find you online before I completely lose my voice here uh uh yes uh on Facebook just Google let's search Russell Lobo I'm mostly active on Facebook I have the uh group grow your nich site you all can join in there I talk a lot about Niche uh websites and uh you know online content businesses so that that's primarily where I am or it's uh you can go to my uh if you would like to buy links wh links.com uh high quality very safe links which I don't pay so you know uh and it's pretty cheap $49 per link so uh with a dr30 plus and a traffic 1,000 plus so these are the three places where uh it's best to catch perfect well I appreciate you coming on I'll see you guys next episode Peace thanks thanks bye