---
title: 'How a Faceless Instagram Page Scaled to $11K/Month (Digital Product Case Study)'
source: 'https://youtube.com/watch?v=d3_SbfD6cog'
video_id: 'd3_SbfD6cog'
date: 2026-08-04
duration_sec: 996
---

# How a Faceless Instagram Page Scaled to $11K/Month (Digital Product Case Study)

> Source: [How a Faceless Instagram Page Scaled to $11K/Month (Digital Product Case Study)](https://youtube.com/watch?v=d3_SbfD6cog)

## Summary

This video presents a case study of two faceless Instagram accounts that generate significant income by selling digital products. The creator, Richard, explains the step-by-step strategy, including content creation, engagement automation, and the use of AI tools, emphasizing that a large following is not necessary. He also introduces his AI software, Allen, which helps in content analysis and creation.

### Key Points

- **Faceless Accounts Earning Big** [00:01] — Two Instagram accounts with under 500 followers each are making over $10,000 per month by selling digital products without showing their faces or creating their own products.
- **Product Examples** [01:09] — Caroline's account 'Her Journey Rising' sells courses like 'Create Faceless Wealth' and 'Secret Sauce'. Lila's account helps content creators use AI to achieve four figures in 2 months, promoting various digital products.
- **Traffic Generation** [01:49] — You don't need a large following; even with 300 followers, reels can get hundreds of views. The key is creating content that resonates emotionally, like sharing personal stories.
- **Content Authenticity** [03:37] — People buy from those they connect with. Sharing vulnerable, authentic stories helps build that connection, as seen in Lila's video about her personal struggles.
- **Call to Action** [04:03] — Use CTAs like 'Comment AI and I'll DM you the steps' to drive engagement. Automated tools like ManyChat or GoHighLevel can send DMs automatically, doubling engagement.
- **DM Conversations** [05:37] — Once in DMs, respond personally with a simple message offering free training. Have 3-4 freebies per week to nurture leads.
- **Closing Sales** [06:29] — In DMs, provide value, build relationships, and when they ask how to start, drop the product link. For hesitant buyers, offer a 10-15 minute call to answer questions.
- **Digital Arbitrage** [07:20] — Sell products you didn't create. Use affiliate links to earn commissions (50-85%) on products like the $37 and $387 ones shown. This is called digital arbitrage.
- **Using Allen AI** [09:03] — Allen AI scans your profile's last 30 days of content, filters by views and comments, and helps you model successful posts. It can analyze videos and generate rewritten versions.
- **Cost Comparison** [10:17] — A 6-second video with 8,700 views would cost $160 in paid ads, but organic content is free. This highlights the value of creating viral organic content.
- **Filtering by Comments** [12:45] — Comments drive sales. Filter posts by comments to find those generating leads. Look for posts with CTAs and high engagement, like the 'faceless' example.
- **Getting Started** [14:44] — Focus on a niche (health, wealth, relationships). Use AI to do 80% of the work. With a $500 product and 50% commission, one sale per day yields $7,500/month.

### Conclusion

The video demonstrates that with the right strategy, AI tools, and authentic content, even small faceless accounts can generate substantial income through digital product sales. The key is to leverage automation and focus on engagement to drive sales.

## Transcript

account is making over 10 grand a month and it is completely faceless. Check this out. With only 482 followers, she made $30,000 without even showing her don't have a big following." This Instagram account with only $150
followers at the time did over $1,000 in profit selling digital products that she click open and look at every single video, she literally covers her face. Neither of them show their faces and neither of them even built their own
digital products. They sell done for you digital products that were made by other and their sales numbers because both of them are actually clients of mine in my AI software company. So today I want to show you exactly how they did it. The
strategy, the execution, the step-by-step tools that they used to actually make the content done for you, research the content, and use AI to do And so right now, I'm going to show you the strategy, the execution, and all the
AI tools that made it possible. No fluff, no BS, just a step-by-step, faceless brands are being built right now to generate profit on autopilot. So, profiles do. So, Caroline here with her account, Her Journey Rising, as you can
online. Basically, the products that she sells are how to start online businesses. Okay? And if you click on her link in her bio, you can see all the them are here. She has one course called Create Faceless Wealth. She has another
has another one here called Secret Sauce. Step byep all the different Lila here with only 300 followers as of right now. You can see what she does is she helps content creators use AI to get
four figures in 2 months. And if you click on her link, you'll be able to see promotes here, including a software company. She has a free course. She has she promotes. And then she also has this B-roll bundle. So now let me show you
actually this works. So the first of these five points and make sure you stay most important one. The first one is called traffic. So in order to actually Now you don't need that much attention. Like a lot of people think you need like
That's just not the case. Okay? She literally made $1,000. I remember when she had 120 followers. But if you go to our reels tab, you'll notice that the significantly higher than the amount of followers that she has. She only has 300
followers, but you can see here, 400 views, 600 views, right? 500 views, let's watch one of these videos, and you'll see how exactly how she's doing it. >> No retakes, no script, just a raw,
honest update on my situation. I will very likely be reuniting with my family in the next 2 to 3 months. I'm Lila. I'm 23. I'm in grad school and I'm working a 9 to5 while being the sole provider for my family. We had to flee the US for our
safety and we couldn't afford for all of us to go. So I stayed behind. Right now homeless. My plan was to finish my masters by next year and move back to >> Let me just pause that right there. You see how the first thing inside of the
content that generates views is just how vulnerable she is. And this takes me to content. You need to make sure that the content that you create connects and she's just telling her personal story. She's 23 and she even puts it in her
She's working full-time right now. She's her only family source of income and she very clear. You don't need to have some homeless, your car got taken away, and the government's coming after you. You
This is authentic to who she is. But you can go to any single person's Instagram. You'll see this exact play in action. Remember, people buy the person before coach before they buy the coaching. You need to get people to connect with you
actually willing to buy the product that you're willing to sell. So, feel free to the first thing that we covered is you need traffic. You don't need to spend tens of thousands in ads. All you need is content that genuinely conveys who
the traffic. Okay, so we got traffic out of the way, we got content out of the going to be having DM conversations. Now, if you notice at the bottom of this post here, it says, "Comment how and I'll DM you the exact tools and steps to
and completely beginner friendly. So, this is really important to mention action or a CTA. And in a call to action, what you want to do is at the your description of a video, you want to go ahead and tell people to comment a
comment a certain keyword, what will happen is it will go down below. They'll more engagement. That's why we want people to comment because more engagement on the video. And so, the video will go more viral. And every
want to do is actually send them a message. And you can use many chat to go And if we go over to this account, her journey rising, you'll see she says, recommend if you're just getting started." And you'll notice here people
are commenting AI, AI, AI, AI. And every single time people comment AI, she has comment, right? So AI sending them over to you now. Check your DMs. AI, right? Check your DMs. And so what's cool about this is every single time someone
the comment. By the way, you're not manually doing this. She's using a tool And by the way, there's so many of these tools. Go High Level does it, Many Chat when this happens, you are now increasing your engagement by two times.
at this and goes, "Oh my gosh, this post now has 100 people commenting. Every comment reply." So now you just double the amount of comments that you have, 200 comments. Now, in addition to that, what's going to happen is as soon as it
comment replies, it's also going to automatically send a DM message to that again, you don't have to manually do this, which would take you hours and have the right automations, the right tools set up, and this is where AI comes
for you. Now, the cool thing here is with the conversations, once they're in the DMs, you do want to take over. And it's just going to be a simple DM to them to the DMs, you're just going to respond with, "Hey, I saw you commented
below in one of my posts. Can I send you XYZ free training over to you?" That's you should have three to four freebies on a weekly basis. So maybe let's say the first week of a month you have a
freebie teaching on, you know, three ways to achieve XYZ outcome. And then can repurpose that freebie, which is a three-page pre free guide, and you video that you you can record. You can record that on Loom. You can do a screen
recording video. Very very simple to do. There's a lot of free tools to do free single week, what you want is you want to have a new freebie or new relatively don't have to constantly create new freebies all the time. That takes me to
closing. Now, closing is really simple in the DMs. When you're talking to want to do is you want to be able to give them value inside of the questions. You want to build a real relationship with them. And once they
"Okay, well, how do I get started?" You go ahead and you drop them the link to going to be a few people that still have a little questions. They're still a want to do is you want to go 80/20. 80% of the people that you talk to are going
to be basically just buying in the DMs. 20% of the people are still a little this is legit. So, what you want to do is you want to go ahead and offer them jump on a call, you simply, it could be done on Zoom. It could be done on a
It doesn't really matter, but over a 10-5 minute period, you just answer the answer them, they will go ahead and actually want to buy from you. And the important one, which is the transformation. A lot of people think
craziest thing is what I'm showing you here. This is called digital arbitrage, products that you didn't have to make yourself. And so for her, if you notice here, she doesn't sell digital products that she made herself, Allen. This is a
company. Transparently, this is my company, right? And so Allan is a the free training. Let's say you put in your name, Richard. Okay, let's put in Richard.com. Okay, let's do a test email. you submit to go ahead and opt in
happening is she's going to go ahead and send you over the free training. Okay? something like this. You'll see here it takes them over to a free training, otherwise known as a VSSL, a video sales letter. And you can see that this is a
video that basically explains what the product is and explains the value of customer. And so people go ahead and watch the video and then when they and they'll actually buy the product. But if you notice here at the very top,
That affiliate link means that every single time someone buys a product from affiliate commission if that is going to be your specific affiliate link. You see how powerful that is? This is the power of what digital arbitrage is because you
products that you don't have to make yourself. Okay, for Her Journey Rising, This is the digital product. $37. Okay, this one right here, let me learn more. This is a $387 digital product again.
I'm pretty sure this one pays 85% commissions if we take a look at it. This comes with affiliates opportunities and it teaches you how to go ahead and create faceless brands. And typically these companies will pay 50% 60% I even
digital product sales that you make which means basically you make the lion share of the profits. Now remember the most important part of this whole enough attention? Because if you don't have attention, you don't have a couple
you're not going to get new people discovering who you are and what you do. called Allen. And what this will do is content on our profile. So, for example, if I took this Instagram profile that
this into Allen and we put this into the search bar, let's just hit search and couple seconds to refresh, but then it's literally going to scan through the last 90 days of content because you want most recent content and it's going to show
content that exist here. Now, what I'm going to do is I personally like to go a going to go last 30 days. Okay, we want to filter by last 30 days because every algorithm is going to change. And by the way, this is every social media profile.
something more recent. Then, what I'm going to do is I'm going to filter by filter by views is because the higher the view count, the more likely that viral. And so, you can see here, this is now filtering. This one's got 8.7K
views. This one's got 6.9K views. This one's got 4.9K views. This one's got filtered down all the way by the most viral. Let's watch this video. It's a viral. Let's watch this video. It's a 6second v video.
video of some lady walking by a pool with some text on the screen and that generated 8,700 views. Just so you have an understanding of this. Typically on Facebook ads, meta ads, Google ads, whatever that may be, you're going to be
paying a certain dollar amount for every 1,000 views. So, on average, let's just say $20 for 1,000 views. Which means if you need to pay $20 to get a,000 views, just to generate 8,000 views, that would cost you $160. 8* 20. So, if you want to
paid advertising, you'd have to pay these social media platforms over a hundred bucks just to get this out. 200 bucks or thousands of dollars. And if you are able to make a video, a simple six-second v video like this, you can
for free. So, this is what we're going to do. We're going to check that box at open up the AI chat. And what we're going to do is we're going to analyze transcript. What it's going to do is it's going to go ahead and actually
to go ahead and explain a visual analysis and an audio analysis. So, you video is a short clip with text overlay. The text reads, "If only I had known skipped the stress, the daycare drops off, the guilts." The video shows a
woman walking away from her camera near a swimming pool. Right? So, this is video. We want to do something called Eminem, which stands for model and own. So, I'm going to tap on write my own version. And what's going to do is
it's going to take into account my own life story and it's going to write my here's your version of the Instagram post rewrite. And take a look at this, hook. So, now take a look. Your version, listen up. Everything changed 17 months
from making ends of me. I was stuck in like true frame was just a pipe dream. I wanted more than just surviving. I where to get there. Right? So you see how it's literally writing me a full
caption of the video itself. You see that? And then the hook it even gives you the right hook for. Okay. Now I can start talking to write my own version of this out. If only I had known this when I was grinding out my 9 to5, I could
paycheck to paycheck struggle and the feeling of being stuck. So do you see how I am not a mom? obviously right so that I worked a 9 to5 and I could have skipped the endless hours paycheck to
right so we've done this for the video side and what we want to do is we also now why do we filter by comments the reason why we filter by comments is because comments as I mentioned is what drives the sales so if I go ahead and I
last 30 days the posts that have generated the most amount of comments so click on view it's going to open up over here now if you take a look there's So, this is not something that we want to use. We want to use something that
has a call to action. So, if you look at this one here, let's see. Does this have and I'll send you over the exact strategy I follow. No face required, just intention. If you filter down, this one's got 564. This one's got 128. This
going to be the best post that we're going to maul after. You can click on the original post looks like, right? But again, the most important thing here is And if you look, every single person responding faceless, faceless, faceless,
that action here. I sent you a DM. I sent you a DM. It's basically every right? So super, super powerful. So this is what we want to do. This is clearly a post that is generating a lot of leads for this individual and therefore sales.
going to open up the AI chat. Okay. Now, I want you to take a look at this. If you go ahead and press on the button carousel text extraction, it's going to read the entire post for you. And then it's going to literally pull the text
crazy. Okay, if we go over slide number one here, so you can see the accuracy of I built a faces account that sells every day. Look at this. I built a faces to slide number two. They told me I had to show face to build trust. They told
Right? Let's go to slide number three. quiet. So I tried anyways faceless scared and quiet. So you see this with 100% accuracy. It will go ahead and tell you the word for word text that is on
the screen for every single one. Now I obviously don't want to copy. I want to do is I'm going to click on write my own version. And now I want you to see in seconds it's going to go ahead and generate my own version for it. Look,
slide number three. You see how crazy this is? And so if you model after this, just choose the right creative. But the copy, meaning the hard work of the text for you. So look, if you're watching this and thinking, "Well, Richard, you
following. I don't understand how to generate a lot of views. I don't want to be this influencer and show my face. I literally have shown you quite literally 300 followers that are making thousands on a monthly basis. And if you're
my own product." You don't even need to make your own product because you can have already been made. All you need to focus on right now is what kind of niche focus on health, wealth, or relationships? Pick one of those three.
something and just generally aim in those directions, you'll be able to be people always interested in being healthier, always wanting to make more the relationships. You need to have a content system that actually works to
generate traffic on autopilot. And my true recommendation for you is whether you need to understand how to use AI to do so. Because AI will literally do 80 thing I promise you is that your competition is using it, which means if
get left behind. And if you really break down the math, let's say you sell a product that's 500 bucks. It pays 50% commission, which means you make 250 in don't have any hard cost. You don't have any employees. You can do the solo. One
sale per day at 250 over a 30-day period. 250 * 30, that's 7500 in pure of you working at a really, really good 9-5 with a university degree that you could be doing with three hours of work a day, two hours of work a day. Heck, I
basically spend 30, 60 minutes a day because I have the systems all automated generate hundreds of thousands of dollars every single month using this exact framework. So, if you want to get started with this exact system and plug
below. That's going to take you over to Allen AI where you can actually check it out. It's not some info course and it's not theory. It's proven, cutting edge AI to the next level. And if you want to go even deeper on how to use AI to scale
this video right here and I'll see you on the other