[0:00] I came across a video that makes
[0:01] absolutely zero sense. 228,000 views on
[0:06] a channel with only 6,000 subscribers.
[0:09] And once I figured out why this
[0:10] happened, everything changed. Now,
[0:12] here's exactly how I found it. I was
[0:14] inside of Vid IQ researching outlier
[0:16] titles and not the typical top videos,
[0:18] but the ones that are massively
[0:19] overperforming for small channels. So,
[0:21] after filtering it down and looking at
[0:23] the results from the views versus
[0:25] subscriber count, which is also known as
[0:26] an outlier title, this video was doing
[0:29] way above average and it jumped out
[0:32] immediately to me. So, I broke it down
[0:34] into three things. And the third is
[0:36] something that not a lot of creators are
[0:38] talking about in this space on how to
[0:40] find these outliers, but also how to
[0:42] rework them so that way they work for
[0:43] your channel. Now, I'm going to pull up
[0:45] the video so that way you can see
[0:46] exactly what title this is, what made it
[0:49] pop, and how we can reconstruct this to
[0:51] make our own title as well, and also how
[0:54] you can find your own outlier title. So,
[0:55] the video I found, which has everything
[0:57] to do with cats, it says, "This cat
[0:59] refuses to eat until we play piano every
[1:02] morning." Okay, so looking at that,
[1:05] you're like, "Okay, why did this video
[1:07] blow up?" And again, 6,000 subscribers
[1:10] and 228,000 views in 20 days. So, the
[1:15] first thing I look at is the structure
[1:17] of it, right? So, there's three main
[1:18] things I'm looking at in the structure
[1:20] of this title. One is what question does
[1:22] it answer? What curiosity does it
[1:24] trigger? And also, what makes it stand
[1:26] out in this niche? So, let's look at
[1:28] this, right? So, this cat refuses to eat
[1:30] until we play piano every night. So, the
[1:33] first part of it, right? Starting with a
[1:35] this statement. So this cat. Okay. So
[1:37] you're putting a little bit of emphasis
[1:39] on the cat portion obviously. So you
[1:41] could do this again in any niche. You
[1:43] can change it out. And I'm going to show
[1:44] you how you're going to be able to do
[1:45] that. But this cat refuses to eat. So
[1:48] right there, bold statement from the
[1:49] beginning. This cat refuses to eat. So
[1:51] immediately you're asking yourself, why
[1:53] is this cat refusing to eat? And then
[1:55] when you have the solution to it until
[1:57] we play piano every morning, someone's
[1:59] going to be like, what do you mean? Like
[2:01] you play piano and then now your cat
[2:03] will eat. I got to see. Maybe that's a
[2:06] trick I should try or maybe it's just
[2:08] something that is really cool with your
[2:09] cat, right? It builds intrigue, right?
[2:12] So ultimately the viewer now wants to
[2:14] click to find out the solution to this
[2:16] or the answer or also to see if it is
[2:18] true and it is something that again is
[2:20] not clickbait. Now I know you're
[2:21] wondering, but that's great. This is
[2:23] about cats, but what does this do with
[2:25] my niche? Maybe I'm in the fitness
[2:27] niche. What is having a cat refusing to
[2:29] eat? How do I make that relate? Right?
[2:32] So we can even do it even for this
[2:34] channel right here. and I'm going to
[2:35] show you. So, Vid IQ makes it super
[2:37] easy. So, right here is a remix title.
[2:40] So, after you click on the video that's
[2:42] the outlier, you're going to hit remix
[2:43] title. It's going to generate it in your
[2:46] niche all different ideas that you can
[2:48] do. And then you can also redefine it
[2:50] and on your own you can change it as
[2:52] well. So, if you look here's some of the
[2:54] ones I came up with. This creator
[2:55] refuses to upload until we optimize for
[2:58] SEO every morning. These viewers refuse
[3:01] to watch unless you create engaging
[3:03] content daily. This YouTuber refuses to
[3:06] post until we analyze trending videos
[3:08] every morning. This channel refuses to
[3:10] grow unless we focus on catchy titles
[3:13] every day. So, as you can see, all these
[3:15] titles pretty good. Now, I can generate
[3:17] it and then go even deeper and create a
[3:19] script and all of that. Or I can refresh
[3:21] it and get some more ideas that's going
[3:23] to come through. Maybe I want to
[3:25] redefine it a little bit more. I can go
[3:27] to my preferences and I can put exactly
[3:30] what channel topics I want to hit. Now,
[3:32] these outlier titles are great and I
[3:33] spend a lot of time researching them and
[3:36] actually I create a swipe file with 10
[3:38] of the best outlier titles that have
[3:40] worked on our channel, plus a bunch of
[3:41] our clients and even just people who've
[3:43] downloaded the free swipe file. So, if
[3:45] you guys want those 10 free titles, all
[3:46] you got to do is comment hooks down
[3:48] below and I'll send you it. Again, just
[3:50] comment hooks and I'll send you the 10
[3:51] free titles that are going to be the
[3:53] best outliers that you are going to use
[3:55] for your channel. Now, these right here
[3:58] is a perfect example of how again I can
[4:01] take something that's not even in my
[4:02] niche, okay? It's in a cat niche, but
[4:04] then I can turn it into my own piece of
[4:06] content. So, now it's an original piece.
[4:08] We call this crossover niche hacking.
[4:10] So, I'm literally taking a title from
[4:12] another niche. I'm going to put it into
[4:14] my niche using the same framework. So,
[4:16] I'm still using the this. I'm going to
[4:18] use the every morning. The structure of
[4:20] it is the same. I just changed some of
[4:22] the words inside of it. Right now,
[4:24] again, this is an easy way to find
[4:26] outliers. You can manually do it, but
[4:28] Vid IQ makes it super easy to use. And
[4:31] I'm even going to share with you how you
[4:32] can find them on your own in Vid IQ.
[4:35] Now, I will say I am an affiliate for
[4:36] VidIQ. So, if you guys want to check it
[4:38] out, the link is in the description.
[4:40] You'll get me a cup of coffee. Love my
[4:41] cold brew. And I know you'll love some
[4:43] outlier titles that are super easy to
[4:44] find as well. So, all you're going to do
[4:46] is you're going to go into the dashboard
[4:47] of Vid IQ. You're going to go to
[4:49] discover. Then you're going to go to
[4:50] outliers. Now, this is where the magic
[4:53] happens. But you also have to be very
[4:55] mindful of what you put in the filters
[4:57] to find the right results that you're
[4:58] looking for. So, we're just pick
[5:00] something random. Let's just say you're
[5:01] into knitting. Okay. Now, before I just
[5:04] search this, if I search this, it's
[5:06] going to be very broad. And it's also
[5:08] going to share things from years ago,
[5:10] right? So, like some are a little bit
[5:11] recent, but then you're going to get
[5:12] some that a year ago. Some might be
[5:15] three years ago, three years ago, two
[5:16] years ago, right? All over the place.
[5:18] Some of them aren't even outliers. Like
[5:20] this one right here. 753,000
[5:22] subscribers. The video only got 63,000
[5:25] views. Not an outlier because we want
[5:26] more views than subscribers. So, this is
[5:29] what I'm going to do. I'm going to go to
[5:30] the filter up top. I'm going to change
[5:32] the views to my minimum as 10,000.
[5:36] Subscriber range, we're going to take
[5:37] that to 50. 50 and under I still
[5:40] consider a small channel. Even under
[5:42] 100K, but we'll go 50. Now, this is
[5:44] where it's important, right? I put three
[5:46] minutes for the video length. We don't
[5:47] want it to be a short. And the most
[5:49] important is we want it relevant and
[5:51] recent. So, the last 6 months is is like
[5:54] the sweet spot. If you can do even
[5:56] earlier than that, that's great, but
[5:58] last six months because it's proven to
[5:59] work in the last 6 months with this
[6:01] algorithm. If you do something from a
[6:02] year or two years ago, it could have
[6:04] took a lot of time to get all those
[6:05] views. We know this happened recently
[6:08] and on a small channel which gives us
[6:09] the best opportunity to get the similar
[6:11] type of push on YouTube. So then all I
[6:13] hit is apply. I can keep it as best
[6:16] match. I can also go highest views,
[6:17] highest outlier score, all of that. But
[6:19] right here, you're going to start
[6:20] getting ideas like this one right here.
[6:22] 43,000 subscribers, 202,000
[6:26] views 24 days ago. Let's find something
[6:28] else. And I found one right here. 16,000
[6:31] subscribers. So very low.
[6:34] 156,000 views 21 days ago. So, I'm going
[6:36] to click on this. Why is everyone
[6:38] arguing about this knitting show? Okay.
[6:41] Okay. Again, really good title. Worked
[6:44] for the niche. Blew up. How do I apply
[6:46] that to mine? Remix title. Why is
[6:49] everyone ignoring your YouTube videos?
[6:52] Why is everyone clicking on this SEO
[6:54] trick? Why is everyone talking about
[6:56] these video tips? Why is everyone
[6:58] struggling to create engaging content?
[7:00] Why is everyone using these YouTube
[7:02] hacks? Right? So, right there just gave
[7:04] me a bunch of title ideas. Now, Vid IQ
[7:07] has their own ranking systems um of like
[7:09] what they think is the best chance of
[7:11] virality. And so, this one got a score
[7:13] of 93 would probably be your highest
[7:14] one. But again, I can refresh. I can try
[7:17] to get a couple more ideas. Um I still
[7:19] like this one the best. So, again, I
[7:22] could go even deeper. Hit generate. And
[7:23] then when I go into generate, this is
[7:25] where it's going to give me my title.
[7:27] Again, I can redefine it, too. If I
[7:29] redefine it, I can make it longer. Add
[7:30] excitement. Change my tone. All of this,
[7:33] right? Let's just add excitement just so
[7:34] you can kind of see how it works. So,
[7:36] I'm click this. Why is everyone
[7:38] overlooking your YouTube videos? Why are
[7:40] your videos being or why are your
[7:42] YouTube videos being ignored? Why are
[7:44] people turning blind eye to your video?
[7:46] Again, I can hit it again. Regenerate.
[7:48] Maybe I want some more. Um, why are
[7:50] YouTube videos being ignored? Why is no
[7:52] one watching your YouTube videos? Right.
[7:54] This one got a little bit higher. Maybe
[7:56] I go with this one. Apply. It'll change
[7:58] it. It gave me a description, gave me
[8:01] tags. So, all this came from Vid IQ, but
[8:03] it all goes back to the title we found
[8:05] earlier, right? So, after doing my
[8:07] research, we get 99x right here. 20 days
[8:10] ago, 229 actually went up 229,000 views.
[8:14] Again, the channel only has 6.5K
[8:18] subscribers. Thousand subscribers. And
[8:20] if you're still struggling with finding
[8:21] out titles, I shot another video over
[8:24] here of a title that got 399,000 views
[8:27] in 30 days. Go check that video out over
[8:29] here and I'll see you