I think you got to start with the premise and it like needs no explanation. >> I get in a cab, I tell the driver, "Take me to the favorite place." And that's what we do. And we go on these crazy adventures. >> That that first line needs to define the entire >> You see it in your head. You're like, I know exactly what this guy's talking about. It's live talk on the subway take where people give their hot takes. Zero questions. You I get, you know, you see it. That's like 50% of the thing, >> right? >> And then it's like, how are you going to shoot it? What's it going to look like? Keep the meter running. camera in the front, camera in the back, no lighting, super raw, zooms, and just like handy cams, no stability. So now you're like, you've learned you how you figured out how you're going to shoot it. I think now you're at 80%. And then actually maybe that's 70%. 10% is like, is it made for Instagram? Is it made for YouTube? Figure out your distribution. Like that means aka is it going to be long? Is it going to be short? Now you're 80%. So to me, that's enough to go figure out what the show is. Like that's enough for me to shoot the