[0:00] 91% retention 93% retention 97%
[0:04] retention one after another again and
[0:07] again and again through my personal
[0:10] experience in making engaging shorts and
[0:13] my research into the strategies of top
[0:15] creators I've created an in-depth
[0:18] process for consistently getting high
[0:20] retention by following the methods in
[0:22] this process you'll be able to keep
[0:24] attention so well that you can't stop
[0:27] going viral so without further Ado let's
[0:29] let's
[0:31] [Music]
[0:35] begin the shorts algorithm uses
[0:38] thousands of methods to decide if your
[0:40] content is worthy of getting views
[0:42] however there is one single element that
[0:44] is undoubtedly the biggest factor in
[0:47] this every Creator acknowledges it as
[0:49] the single most important metric in
[0:52] terms of going viral and I'm sure you've
[0:54] heard of it as
[0:55] [Music]
[0:57] well just this simple line on the graph
[1:00] will decide if your short gets 10 views
[1:03] or 10 million views so let's make it as
[1:05] flat as possible now this upcoming
[1:08] advice can be used across all niches but
[1:10] for each person it might apply
[1:12] differently so in these next few minutes
[1:15] consider how you can tailor this
[1:16] information to fit your
[1:24] videos if you were to imagine your
[1:27] content as a car then the composing of
[1:29] your shorts would be the engine without
[1:31] a good engine it doesn't matter if you
[1:33] have a super nice car a Lamborghini
[1:35] because you won't be going anywhere so
[1:38] to explain the concept of composing we
[1:40] can start by drawing a simple line on
[1:43] one end we have the hook and on the
[1:45] other end we have the payoff the line
[1:47] connecting the two is our storytelling
[1:50] I'll go through each point in this
[1:51] drawing and show you how to maximize
[1:53] retention in all of them let's begin
[1:56] with the hook and I'll get to the others
[1:57] later your hook is basically the intro
[2:00] of your short it should be as concise
[2:03] and easy to understand as possible since
[2:05] we don't want to end up confusing the
[2:07] viewers or giving them too much
[2:08] information the hook should also explain
[2:11] the general idea of the video and
[2:13] mention a payoff now it might seem
[2:15] difficult to fit all this in less than 5
[2:18] seconds but it doesn't have to be
[2:20] complicated find for yourself how this
[2:22] Creator communicated a simple but
[2:24] effective hook to his viewers
[2:30] [Music]
[2:32] yes even without a voice this simple use
[2:35] of text is still a very strong hook his
[2:38] viewers want to see what he's referring
[2:40] to in the caption which is a good reason
[2:42] for them to keep watching we also
[2:44] immediately understand the concept of
[2:47] the video because the visuals convey
[2:49] what game he's playing and the situation
[2:51] he's in which shows that you don't
[2:53] always have to physically explain the
[2:55] idea for further reference here's
[2:57] another very good hook but this time
[2:59] it's a completely different Niche my
[3:01] grandma thinks Christmas is expensive so
[3:03] I'm going to prove her wrong by giving
[3:04] her the best Christmas present with $5
[3:07] let's get started so your hook can look
[3:09] differently depending on your Niche and
[3:11] video type but as long as you can set up
[3:13] a payoff and convey an interesting idea
[3:16] you'll be able to make your viewers
[3:18] stick around but only initially we still
[3:21] have to keep these people engaged until
[3:23] the end of the short or else they'll
[3:25] just scroll away before reaching that
[3:27] point that's where storytelling comes in
[3:29] in and we can start progressing down the
[3:32] line now this part is interesting
[3:34] because how you use storytelling will be
[3:36] very dependent on your Niche and video
[3:39] type if you make voiceover or original
[3:41] content then there's a lot more room
[3:43] with what you can do for that group I
[3:46] recommend you integrate conflict into
[3:48] your script have things go wrong and
[3:50] then resolve the problem with the
[3:52] solution also use a lot of suspenseful
[3:54] words like but and however because it
[3:57] keeps people on edge waiting for what
[3:59] you say next next now in a more General
[4:01] sense there is something that's
[4:03] important to focus on in storytelling
[4:05] for every Niche faceless or not and
[4:08] before I reveal it try to catch it for
[4:10] yourself in this short this is a
[4:12] Starbucks and down the street is another
[4:14] Starbucks and today I'mma start some
[4:17] beef howdy can you give me just like a
[4:19] really fun drink yeah we can definitely
[4:20] do that oh my gosh that's so fun
[4:23] Starbucks a went off this is the most
[4:25] fun drink I've ever seen I pulled up the
[4:26] Starbucks B and did what I had to do and
[4:28] then they said that you guys make super
[4:30] boring drinks okay so I was just going
[4:32] to see if you guys can make a more fun
[4:33] one than them yeah definitely this is
[4:35] what the Starbucks down the street made
[4:36] the genuine shock on tor's face right so
[4:39] in the hook Ryan sets up the plot behind
[4:41] the video and now we want to see who
[4:43] will make the better Starbucks drink
[4:45] then you might have noticed he used a
[4:47] hidden storytelling tool in order to
[4:50] keep us engaged throughout the short
[4:52] let's see even though the concept itself
[4:54] wasn't very tense there was a lot of
[4:56] anticipation he framed things in a way
[4:59] that made made it impossible to scroll
[5:01] because of the building up towards the
[5:02] payoff the hidden tool that Ryan used
[5:05] here was tension and obviously it worked
[5:08] because this short has nearly 100
[5:10] million views so tension is the most
[5:13] important instrument of Storytelling and
[5:16] it can be applied in very broad
[5:18] circumstances as long as you're building
[5:20] suspense in your viewers now that we've
[5:22] resolved the storytelling and the hook
[5:24] let's move on to the payoff another
[5:26] integral part of your content so
[5:28] remember how I said ear earlier in the
[5:30] hook that you had to mention a payoff
[5:32] well now that we're actually here it's
[5:34] very important that you meet the
[5:36] expectations you set Ryan set up that
[5:39] there would be a competition between the
[5:41] two Starbucks but what if he reached the
[5:43] end of the short after all of that
[5:45] tension and buildup and said well it's a
[5:47] tie that would be lame wouldn't it you
[5:50] want to satisfy your audience because
[5:52] the real trick to getting a ton of
[5:54] retention is returning viewers if you
[5:57] disappoint someone with your payoff then
[5:59] you'll have lost a potential loyal
[6:01] subscriber who would have given you a
[6:03] lot of Engagement in the long run so
[6:05] make sure to fulfill the payoff and look
[6:08] at that we've successfully completed the
[6:10] composing
[6:13] [Music]
[6:17] pathway remember what I said earlier
[6:20] about composing being the engine of your
[6:22] shorts well you can think of editing as
[6:24] the physical part of the car the wheel
[6:27] the seats and the walls in the same way
[6:29] that a car couldn't function without an
[6:31] engine it's just as useless without a
[6:34] body to start let's talk about your
[6:36] pacing attention spans are pretty much
[6:39] fried nowadays especially when it comes
[6:41] to short form platforms like YouTube
[6:43] shorts therefore we need to go to Great
[6:46] Lengths to make sure our content is as
[6:48] fast-paced as possible I remember on an
[6:51] old channel of mine in the gaming Niche
[6:53] I would spend a whole hour getting
[6:55] footage for a one minute short that way
[6:58] I could condense all of the most
[6:59] action-packed moments to make the pacing
[7:02] quick and entertaining this is so
[7:04] important because people nowadays value
[7:06] their time much more why would they
[7:09] spend 30 seconds watching your short
[7:11] that isn't even entertaining when they
[7:13] can just scroll away and watch Mr Beast
[7:16] so keep your shorts as fast-paced as
[7:18] possible as for certain tricks like
[7:21] captions Transitions and zooming there
[7:23] isn't one concrete answer that I can
[7:25] give it's heavily dependent on the style
[7:27] of your content so I recommend recommend
[7:29] you search for other creators in your
[7:31] Niche and just do what they
[7:33] do now there's a whole another side of
[7:36] editing as well this aspect of it is
[7:38] often overlooked which is a shame
[7:41] because it plays one of the biggest
[7:43] roles in your engagement see if you can
[7:45] find what it is in this short these are
[7:47] the internet's weirdest websites spot
[7:49] the drowning child.com is like a
[7:51] lifeguard simulator where you're given a
[7:53] video of real people in a swimming pool
[7:55] and you click who you think's drowning
[7:56] to see if you're faster than the
[7:58] Lifeguard what's my star name.com let
[8:00] you type in your name and will return
[8:02] with how a Starbucks employee will find
[8:03] a way to spell it wrong did you catch it
[8:06] as the sections of the video switched
[8:08] the music he used changed as well the
[8:11] soundtrack you pick for your shorts can
[8:13] be used to make the audience feel
[8:15] different moods during different parts
[8:17] of the short this gets them more
[8:18] invested into the video and enhances
[8:21] your storytelling but be careful because
[8:23] if you pick the wrong soundtrack then it
[8:26] can backfire heavily another huge use of
[8:28] music is for building tension I talked
[8:31] about it earlier so you already know how
[8:33] important tension is if you pick a
[8:35] certain song with a buildup then you can
[8:38] create tension from thin air and
[8:40] manipulate people into staying engaged I
[8:42] can't show an example of this because of
[8:44] copyright but this channel is super good
[8:47] at it so check out his content to see
[8:49] what I'm talking about sound effects
[8:51] again depend on your Niche and type of
[8:53] content if you can use them then add
[8:55] them to certain moments for more
[8:57] engagement but if it doesn't fit your
[8:59] video style then it's not a big
[9:08] deal the definition of Leverage is using
[9:11] something to its maximum Advantage if we
[9:14] go back to that car analogy leverage
[9:16] would be like attaching a jet booster to
[9:18] the back the car does work without it
[9:20] but we can make it go a lot faster and
[9:23] what I mean by this is there are some
[9:25] clever tricks to maximize retention
[9:28] outside of the traditional composing and
[9:30] editing some of these tricks will seem
[9:32] pretty weird but don't underestimate how
[9:35] effective they are the first one is
[9:36] called engagement baiting do something
[9:38] that urges people to comment for example
[9:41] an intentional mistake until this guy
[9:43] slides the watermelon through it or a
[9:45] really crazy moment people will want to
[9:48] point it out and you might not know this
[9:50] but your retention increases as people
[9:53] use the comment section try it for
[9:54] yourself go to a short and you'll notice
[9:57] that when you leave a comment the short
[9:59] keeps playing in the background so get
[10:01] people to leave comments and you'll see
[10:03] a massive increase in your retention
[10:06] another trick related to comments and
[10:08] this one is kind of underhanded but it
[10:10] works very well here's how you do it
[10:13] once you post your short switch YouTube
[10:15] accounts so that people don't know it's
[10:17] you then go to the Post you just made
[10:20] and leave a comment saying something
[10:22] like that ending was crazy or I didn't
[10:24] expect the ending most people check the
[10:27] comments before even watching the short
[10:29] so they'll see that and wait until the
[10:31] end because you've made them curious
[10:33] about what happens the funny thing about
[10:35] this one is a lot of shorts creators use
[10:38] this without you knowing it next time
[10:40] you check the comments on a short and
[10:42] see one like that just know it might
[10:44] actually be the Creator in Disguise the
[10:47] third one is very simple but it's also
[10:49] very effective go to one of your shorts
[10:51] and find the related video section click
[10:53] it and link one of your other shorts a
[10:56] lot of people will click this link and
[10:58] since they're already in invested in
[10:59] your content they're more likely to
[11:01] watch for longer now I have a lot more
[11:04] leverage tips to share so I've linked
[11:06] them in the description for completely
[11:08] free check those out if you're
[11:09] interested hopefully you got a lot of
[11:11] value from this video subscribe if you
[11:13] did and I'll talk to you in the next one