[00:08] understand [music] and modify and not happen. But India culture is little bit different. >> [music] [00:20] better health? >> Hara hachibunme we call. Hara is guts. Hara hachibunme is a 80% don't take more than that. But in India, many obese [00:32] people and many diabetic people. That's why it's many heart attack disease here. [00:45] reach at this place that they're leading in so many technologies innovation? >> You know, you know, US bombed everywhere and then disaster. [01:00] many things from zero. And they work very hard. Japan? >> It was negative and social problem. >> These are not bodies. This is not a crime scene. These are [01:14] businessmen out on the streets of Tokyo after a long day at the office. >> Why do you see this different that obesity is so high in India and is not >> Mhm. >> For example, it's easiest one is a food [01:28] >> Mhm. >> Your food is more oil rich. Our food is more like uh >> You mentioned that cancer is curable in >> How? >> Cancer is not the death disease anymore. [01:40] So first we we should understand the cancer character. How cancer become? Have you ever thought that why a 20-year-old in India starts feeling drained and foggy by 3:00 p.m.? Whereas a 20-year-old in Japan stays [01:54] healthy and energetic. In fact, most Japanese people, they are able to prevent chronic diseases like cancer, heart attacks far more easily than we do. And the interesting part is that the root behind all these Japanese hacks, [02:06] it's not just their food. It's a very special Japanese health culture that [music] I feel everyone in the world should know about. And to reveal all these secrets, we invited Morita, who is founder of Neura AI. He's not just a [02:18] part of this [music] Japanese culture, but also he has worked in Japanese health care sector for last 20 years. So, in this episode we discussed some top health [music] issues like why obesity in India is higher than obesity [02:30] How can a simple eating rule like hara hachi, how it can really keep a whole nation [music] healthy? What is that preventive health culture that keeps most of the Japan's youth healthier for a longer time? We also covered a very [02:43] important gap between how healthy we look and how healthy we actually are. And why a Japanese founder believes that it is now the India's moment to make a global impact. So, I would like to say [02:55] that it's not just the health podcast. It's a mirror which will show us that where we stand, what we can learn from Japan, what we need to start from today so that our mind and body stays healthy for years to come. [03:08] So, why do you see this different that obesity is so high in India and not is >> Mhm. >> For example, it's easiest one is a food >> Mhm. >> Your food is more oil rich. [03:22] >> Our food is more like uh healthy concern. Yeah, food is different. Uh secondary, uh more like a culturally we are educated don't take more like you [03:35] know, food portion or like a sugar. Don't put the sugar much. And then like a kids for example cannot like you know, eat a lot of like you know, sweets after like a 3:00 p.m. for example. Only 3:00 p.m. one once a once a day for example. [03:51] So, this kind of educational and cultural I think control is there. annual health checkup is also very important. For example, my case. Uh I take annual health checkup from 20 [04:05] years old. And but with age with bad habit, smoke cigarette, drink, etc. My visceral fat also goes up. >> And my uric acid goes up. >> Uh-huh. [04:19] >> And one day at the my uric acid become like peak. >> Normally around six or five, but I become like eight. >> And doctor said reduce. With annual health checkup, doctor said [04:32] reduce. But I didn't reduce. Okay, I am young time, you know? Take it, take it, take it, take it. I think gross, nine, have to take medicine." [04:46] >> I said, "I'm not no symptom, zero. No no problem." But doctor said, "No, you will problem." But doctor said, "No, you will get a kidney failure in 10 years time." >> It's not allowed. Company not allowed you to be kidney failure. Even [04:59] government not allowed you to go kidney failure. You take medicine now. >> I said, "Now? Why I don't I don't want to take medicine?" And I said like, "How many years I have to take the medicine?" He said like, "Lifetime." [05:11] My god. No, at that time I was 34, 35 years old. I said, "No, I don't want." Then reduce it. Okay, okay, okay. Now I reduce. And then I reduce a weight. I was like 80, 80 kilo. I reduce again again again [05:27] again again. Goes back. And then my uric acid become normal. Uh cholesterol, LDL become normal. Triglyceride also become normal. Visceral fat was like I was like normal. Visceral fat was like I was like 130, 40. But now become like 80. So [05:41] course corrected. So this test >> Uh-huh. >> and understand where you are and what should then course correction. So, this is culture is I think it's a good culture. [05:54] >> All right. control I think this I read it somewhere that there's a rule that's 80% eat 80% of your hunger. >> Mhm. 800% [06:07] >> Mhm. 800% we eat 80% only. So, this hachibunme hara hachibunme we call. Hara is guts. >> Okay. >> Hachibunme is a 80%. Don't take more than that. So, always like my [06:19] they teach me. >> Mhm. >> Any other such Japanese philosophies which which have helped you or people >> Once a week I will go hot spring. [06:31] >> Uh you know hot spring in Japan? Yeah. So, I go hot spring and take sauna. And the more like sweat and then make it like more cold after that. >> Then like relax. So, it's mentally is like very like clean after that. [06:47] >> One thing which which I can recollect from a recent travel to Japan was that when I came back my team asked how was your trip? So, how is Japan? So, one line I told them was a developed country, a modern country [06:59] >> Oh. >> But what why do you think what was >> Uh >> Modern, developed, still very humble. [07:11] >> Ready to say sorry, ready to say thank you at everything. What makes Japan so >> [snorts] >> I don't know, but maybe historically >> Uh-huh. >> So, culture is still remaining. [07:25] >> So, my grandfather, grandmother and they educate me in this kind of way. And it's not much interrupted from other countries I think. Only one time we lost in the you know World War [07:40] >> Mhm. >> Uh after that then the US came. But uh actually US came and they bombed. And then the nuclear medicine and uh nuclear [07:52] uh so on. But but uh actually they protect the but uh actually they protect the culture. Japanese culture. And the Japan tenno. They kept tenno nicely. [08:05] They kept tenno nicely. So somehow our history and uh culture is protected. So that's why I think it's a more humble maybe. Yeah. >> You mentioned that cancer is [08:18] a curable in Japan. How? I mean I mean this is something new for me. >> So firstly we should understand the >> So firstly we should understand the cancer character. How cancer become. [08:30] small cell damage. This is first cancer. Sometimes disappear but sometimes grows. >> Okay. >> Small cancer 1 mm 1 mm cancer become 2 [08:43] >> Small cancer 1 mm 1 mm cancer become 2 mm, 3 mm, 5 mm, 1 cm and 2 cm then start to spread. Entire body with through the lymph. [08:55] So this is a character. So after spread everywhere people feel something wrong. This is a symptom. But before symptom we have to find otherwise after spread cannot care. Cure. [09:11] But before spread we can cure because if we can find that some cancer in here just 1 cm remove cancer by surgery and finish. So it's curable. So for example in Japan is uh for example breast cancer. [09:25] If we can find at early stage of breast cancer 99% 99%. >> 99%. >> cancer is not a death disease anymore. If we can find that early stage [09:38] >> Mhm. >> But if we don't check annually, >> next year become gross, next next year become spread, then >> Okay. >> From cancer starts from survival rate [09:52] 99% to the 30%. >> Okay. So, once if we are able to detect it in early stage, 99% is the survival rate, and once the ship is gone, >> uh >> 30% Lung cancer, for example. [10:07] >> If we can find that early stage, 80 to 90% survival rate. Also, it's a rate is a bit less. >> Mhm. >> But we can survive. But if later stage, only 3% survival rate. [10:24] In India, cancer lung cancer survival rate is 3%. >> Mhm. >> So, it's cancer is not curable, but >> Mhm. >> But we are in Japan is annually [10:38] >> Let's talk about preventive culture versus cure culture. Why Japanese people act before problems as a prevention, and why Indians act after problems? >> Because Japan is a long culture. Is Japan also not the suddenest that this [10:54] >> Mhm. >> So, but for example, nine nine 1945, we have >> Yeah, second >> war. [11:07] Before that, we had more like a tuberculosis, for example. >> Mhm. >> But after that, communicable disease was like, you know, improved and killed this communicable disease. Then after that, [11:23] >> And then like lifestyle disease came, and cancer came. So, we tackled cancer and the lifestyle by annual health checkup. If [11:35] we can find at early stage, it's curable. Then we attack. Then become like a life longer. But in the India, I think tuberculosis or like communicable disease is there, but it's now getting [11:49] reduced. Now, you will get more lifestyle disease >> What kind of habit or routine is still there in your life which keeps you healthy? >> My health. Yeah. [12:03] >> Because a founder's health is very important, right? So, from that >> I'm I never skip annual health checkup from I never skip annual health checkup from age 20 to now 44. So, 20 to 24 times I [12:18] take. And every year I'm checking. Before now. And compared to last year So, it's a comparison. And then if any miscorrect if mistake and the course correction always I'm doing. So, this is very very [12:33] do that? It's a like method. For example, less eat. exercise. [12:45] Or it's many ways there. Because how to take intake calorie and how to do that like remove calorie. So, this is the only important point, no? So, it's mathematically we can calculate. So, where you are [12:59] Gap. Understand clearly by screening and how to correct. So, this is every every day I'm doing, yeah. [13:11] >> Awesome. Japan was able to think ahead, right? Evolved to a level that most of the innovations came from there. Companies which have created global impact came from there. So, even after facing from such a bad past, what [13:24] approach or mindset helped Japan to reach at this place that they're leading in so many technologies, innovation, and creating global impact. What do you What do you think are the factors behind it? >> I think it's a hard work. [13:38] >> Because my father time, my mother, my grandfather time, my grandfather experience in World War. And after that it they you know, US [13:52] bombed everywhere. Nothing. Disaster. Nothing. Japan No. No. Nothing. Nothing. Japan No. No. Nothing. But they built many things from zero. But they built many things from zero. And they work very hard. And then [14:06] compared to now it's a more and more hard worker there. So I think this created the culture different. And also Japanese technology we made them a lot of developed technology, you know. [14:21] developed technology, you know. And cheaper cost. And very precise product. So what do muscles good? Because this Japanese product is reasonable. A little bit expensive but reasonable compared to US for example [14:34] Europe. But product is very good. So then spread everywhere in the world. Japan. >> [snorts] >> But after that it's not not easy. After that is a Korea came, China came, and [14:50] that is a Korea came, China came, and now India is coming. So now is your time. To grow. To make reasonable and good product to go everywhere in the >> Once I got to know about this word Karoshi in a documentary that people [15:03] lose their life because of overwork. So is there a dark side to hard work in >> It was negative. Social problem. So social problem comes in then like a more reduce the work. [15:17] More reduce work country become weak. >> [laughter] >> Uh-huh. But on the same time, I think it's a more uh what do you call dynamic you know, dynamism is required. So, it's a all a [15:29] mix. It's good and bad, I think. But uh it was yes, it's a because of very hard work and the growth hard work hard work and the growth growth success, then I think it's a enjoyable. But was not much success or like hard [15:45] >> Mhm. >> then I think it's a more stress and >> no enjoy. So, it comes. So, it's a not like a one side story. I think it's a >> Yeah. >> What what's the What is the true picture [15:58] there? I mean, is it is it true that people overwork? People spend a lot of >> Mhm. >> Uh for example, if I'm trying to recollect, people feel guilt when applying for [16:10] 18 leaves, generally people take seven to eight leaves. >> Mhm. >> staying till beyond their working hours. there? >> Uh yeah, where I join in a company in [16:24] uh 2005 2010 uh 2005. >> At that time it was many overwork, many many overwork till 12:00 and 1:00 a.m. bit different. >> Uh-huh. [16:38] >> Uh-huh. >> So, and then also more become uh it's a my father time for example, very hard work. And then I think many people get fat a lot and many heart attack and many diabetic it was there. [16:51] >> Mhm. >> So, and then no time to work exercise. So, that's why like more like health checkup, more like you know, health >> Mhm. >> So, it's all cycle, uh I think, yeah. [17:06] >> Yeah. >> I mean, you would be the best person to >> Mhm. >> about what you do, >> what problem you are solving, what what exactly is Nura? [17:19] >> would you explain it to a layman? >> So, Nura is a health screening center. Health screening center is a came from Japan. [17:31] Japan. Japan culture is more preventative. Before something happen, we try to understand and modify and not happen. But uh let's say in the India culture is a [17:46] little bit different. Once something happen and cure. So, after symptom happen cure or before symptom happen cause correction. This culture is big different. [18:00] different. So, what I realize for example is that Japan and outside country, for example cancer is a cancer is a curable in Japan, but cancer is not here [18:12] is not curable. It's a like more death disease. So, this cultural change I wanted to make. So, that's why I brought the this annual health checkup concept, preventive [18:24] health concept from Japan to India and implement it in like who where people can come easily and So, uh we opened a fast this Nura health [18:39] checkup center, health screening center in Bangalore 2021. I was not sure if the really like hit or not. But as much as possible we made it from layman angle it's very interesting, [18:52] understandable and the wow and people won't appreciate this kind of it once people comes our guest relation executive welcome and then to introduce all service and after the scan and the [19:08] doctor explain immediately. Not numbers only, but the imaging basis to understand clearly my body organ and then what I have to do. So, everything is finished in 2 hours. [19:21] >> So, it's no need to wait there like a 1 day, 2 day, 2 weeks, 3 weeks. So, everything can understand immediately on spot by yourself. Then immediately spot by yourself. Then immediately what you should do, understand. So, this [19:35] kind of service we created is called Nura. So, once we open in Bangalore, then Delhi, Mumbai, Hyderabad, and Kolkata. Now we are opening in uh Pune Chennai, and Pune, and Ahmedabad. So, we are expanding everywhere in [19:50] India. Uh but not only India, but also it's the same kind of scenario in many developing countries. So, I'm opening in Thai, Malaysia, Philippine, Dubai, Iraq, Saudi, Egypt, uh South Africa, Kenya. [20:08] So, as much as possible I want to bring this kind of uh concept or good culture. >> How you started with this? Why what made you start Nura? >> Actually, it it was very interesting [20:23] Um I was in Japan. I joined in the Fujifilm >> Uh-huh. >> And in the medical department. Fujifilm is a not photography company anymore. It's a medical equipment company such as [20:36] CT, MRI, X-ray. I have to sell this product in the in the world. So, I moved >> Mhm. >> and start uh Middle East and Africa GMO business. At that time, my age was 27 years old. [20:51] >> And then uh I do all job in the hard work in the Middle East and Africa, but annually I have to go back to Japan once. Why? I have to take a health checkup. Health screening because this is [21:05] mandatory. Uh-huh. It's not avoidable. Company insists because company was insisted by Japanese government. Government insists company, company insists me. >> So, it is mandatory there to go for your [21:18] >> Exactly. Government pushes companies and companies push push their people to go for their annual checkup. >> Exactly. I cannot avoid. So, I have to >> Uh-huh. >> And then I I go back to take annual [21:31] checkup and come back. And then like my friend, my seniors, many like you know people is in India and like Middle East African people. They said, "What are you doing?" And then I explained this annual health [21:44] >> Yeah. >> I said the Japanese government is insisting. Why not Indian government? Why not Middle East government? I said, >> I don't know why. >> Uh-huh. [21:57] >> But then I realized this kind of like you know still is a in African country fighting with HIV, malaria, TB. It's a stage is different. Then I explained. Then they said it's unfair. [22:12] We are okay, but my father, mother, they want to bring to Japan to take a >> Uh-huh. >> But it's very far and only Japanese. It's difficult. They said it's very unfair. You know world is fair and not [22:26] unfair. You know world is fair and not and not a fair. And then I said, "Okay. [laughter] to this area. One I will make make it >> and for your family." Then I brought [22:39] >> Okay. >> Then make success. It's a good attention and they very busy. So, then every like you know cooperate or like insurance or like many people said like please open Delhi, Mumbai, Hyderabad and we open one [22:55] >> What were the initial challenges you faced when you when you were building >> Like [laughter] >> Firstly, COVID came. >> At that time, people don't want to go any anywhere. And at the same time, [23:10] any anywhere. And at the same time, but to explain why important >> Uh-huh. >> So, people feel like, you know, why I have to go? I'm okay. [23:23] >> Why I have to go? I won't I I scared to find something. >> So, to convince people, it was very difficult. >> But uh actually, we start to invite many people [23:37] and take a screening. And many people started to say, "Wow." >> Mhm. >> And understand important. Wow. And then, >> Mhm. >> And many people started to say like it's [23:49] >> Mhm. >> Better to go. Take action now. So, >> Better to go. Take action now. So, we are not much saying, but many people is saying, and this word must gradually gradually gradually go spread it [24:03] industry, they do tell me that after COVID, they saw the graph going up. So, did COVID make people more health aware well-being? >> I think it's big affection was [24:16] >> Mhm. >> Everybody start to know some people has >> Mhm. >> It's more >> Or people has a like a very, you know, [24:30] visceral fat or like heart attack in case dangerous. >> Right. >> So, oh, I have to avoid visceral fat. I have to avoid diabetic. This kind of precaution came in mind. [24:45] point, I think. >> True. True. This is what I also observed health went really up. >> Many people started to do exercise also. >> Exercise, lifestyle, diet, everything. >> Yeah, exactly. [24:59] >> I think so. >> Got it. >> So, when we say that we work on prevention [25:11] So, many people go for other tests like maybe blood tests or any regular scans or anything. How it is different? I mean, can we have a walk through that what exactly happens? How it is different from the test we already do? [25:25] >> Neuro, most I think uh technology-wise is that we are using two things. One is CT. >> Okay. >> Uh-huh. >> And AI [25:38] >> Uh-huh. >> So, firstly, CT everybody af- understand is a important machine, but every bit afraid about radiation. >> So, what we did as a Fujifilm Japanese company [25:53] radiation high dangerous. Radiation low is not dangerous. >> So, how we can make radiation low this machine? >> Uh-huh. >> Normally, 25 mSv to 30 mSv of radiation [26:05] >> Uh-huh. >> But, we made it mSv. We call it sub-mSv. So, 97% radiation we cut. >> Okay. >> So, it's a almost 1 mSv. 1 mSv is what? [26:20] >> Okay. >> So, for example, like in a Kerala, for example, one one month natural radiation from space >> Uh-huh. >> So, natural radiation and CT become [26:33] equal radiation. So, it's a safe now. So, we made it safe CT and implement in >> Okay. >> And then, but after that, CT can like, [26:46] >> Uh-huh. >> So, but the 1 mm slice from here to here without mistake. >> Mhm. So, for example, like if you go hospital to city, then you have a pain of lung, a [27:02] >> Mhm. >> So, then doctor can focus here. >> But you if you go health healthy individual, you have no pain. have to see everything in your body. Difficult. [27:16] >> But AI can a lot. This is somehow abnormality spotted >> Mhm. >> This is some like a white spot is here. >> Ah. >> AI can identify any like you know [27:30] >> Ah. >> So, this kind of AI technology we >> Okay. >> So, I brought this two machine to the Nura and safely precisely we can scan and then we can [27:46] find a very like early stage of abnormality. >> And then course correction happens. So, this is technology we brought, yeah. >> So, I was talking about a walk through. If I'm going into a Nura center, right? [27:59] If we can have details like what what exactly is step-by-step things which happen inside? >> So, Nura is a only booking basis. So, no >> Like Japanese factory. >> Ah ah ah ah. [28:12] >> One by one one by one go line and then no waiting time and finish. So, uh >> Mhm. >> And then [clears throat] you are treated [28:24] as healthy individual, not a patient because you have no pain. >> Okay. >> So, our guest >> Mhm. >> And then firstly, you have to change the [28:38] kimono. >> Kimono, yes. I did try that when I was >> Yeah, because otherwise you have like a watch and a belt and so on. It's a change. >> Mhm. And then firstly you go blood [28:52] >> And then blood sample also take a blood and then take time for the analytics >> Okay. >> So, meanwhile you go another test. Eye >> Hearing test. Heart ECG test or CT test. And for women [29:09] is a breast test, cervix test. So, after all test change the clothes again. >> And then go down. And then doctor is waiting already. >> So, once finished doctor is waiting, doctor call you. Okay, okay, please [29:24] come. And then doctor will explain everything in front of you. everything in front of you. And how to explain is all imaging basis. It's not like a numeric base. For example, you know the cholesterol 50 or [29:36] TV 100 or it's you cannot understand much, you know? >> True. >> But you will see image your entire body >> inside. >> You never see, right? It's interesting. [29:49] >> Oh, this is my heart. This is my kidney. This is my liver. I'm my liver is healthy? Doctor will say, "Yes, your liver is perfect." It's interesting. But sometimes is a the heart [30:04] some blockage is there. Your heart is not healthy. It's a blockage in here. So, you may get a heart attack. So, better to go hospital now to check more detail. [30:16] detail. You they will say. Or some spot is like It's maybe the cancer. >> Okay. >> But now if you treat, it would be like you know, treatable. [30:28] >> You go now. So, everything is a you know, if early stage we can take action. But if later stage unfortunately not possible to reverse. So, this kind of things everything you receive that by [30:43] imaging basis. So, it's very easy to understand. So, this is the beauty of >> Right. So, when we have technology in everything in place, why why you have doctors in your [30:56] centers? Why do we need doctors for? >> For example, if AI detect something, "Hello, [31:08] Can you accept? >> [laughter] >> You can't accept. You are human, no? It's layman. And also it's a AI is a software. Software, we can't like, you know, rely [31:21] somehow. >> But humans are relying on the software. >> Yeah, it's a both actually. But finally is a medical is a important point is the responsibility. So, how to empower the doctor is [31:38] important. So, without mistake identified, focus doctor here. So, it's an empower the doctor. Finally doctor decide and doctor will explain by responsibility. This is a medical [31:52] regulation as well. We can't pass the doctor and even it's not the right right to pass. It's impossible. For example, if I will be informed by the AI and then if wrong, >> [laughter] [32:08] in in present scenario, but just sort of my curiosity, >> if today AI has advanced so much that it is able to empower doctors, >> do you think tomorrow AI can replace doctors? [32:20] >> For example, Fujifilm is a making a lot of AI. perfect AI? AI sometime mistake. [32:33] So, somebody have to be responsible. >> Right. So, doctor, human is a >> Mhm. >> So, [clears throat] without responsibility AI cannot pass doctor, pass human. [32:47] >> Uh So, maybe like a >> Mhm. >> maybe like AI also good, strong. But >> Mhm. >> and the responsibility is very [33:00] >> and the responsibility is very important. So, I don't think like AI can support doctor, but cannot replace doctor in possible, I think. >> Uh >> So, roughly how many screenings we have [33:14] in >> We did around 160,000, 170,000 of screening we already did. >> Uh-huh. >> And what have been our top uh observations out of these screenings [33:28] >> Mhm. >> What kind of uh diagnosis or diseases came out out of these screenings? >> It's always comparable uh compared to somebody then it's some [33:41] >> Mhm. >> Many. So, >> Mhm. >> And obesity very less. Diabetic also [33:56] >> Mhm. >> But in the India many obese people and many diabetic people. That's why it's many heart attack disease here. [34:08] >> Mhm. >> So, clearly different, big different. >> Mhm. >> So, we can identify For example, around >> So, we can identify For example, around 15% to 20% of people has some heart [34:21] >> Uh-huh. >> From neural data. >> And around 8% 8.5% of people is danger zone. So, out of the screenings we have done, we have observed that 8% people are in [34:37] >> Yeah. We request same to go hospital to take angiogram. If really danger, open up blockage. But he doesn't know anything because we are like, you know, human being. We don't know I'm a [34:51] >> Right. >> While stuck, pain, then symptom. But before symptom happen, we don't know. >> So, from your experience, how much percentage of people look healthy from [35:03] outside but once we test them, they have some issue or problem inside? >> It's very difficult to say but a lot of 20% 20% 30% of people have some abnormalities there. So, it's not like a, for example, dangerous zone yet. [35:20] But the, for example, obese is around the 70% India. >> 70%? standard. For example, visceral fat. Visceral fat [35:35] we have to reduce less than 100. This is a global standard. a global standard. But around 70 to 80% of people is a more than 100 in India. In Japan, it's opposite. [35:47] In Japan, it's opposite. So, this is cause of many metabolic disease. This is why it's increasing a lot. So, once reduce, then definitely many things will be reversed. Everything will be [36:01] reversed. Fat absorption also is reduced. For example, heart how heart attack came? Heart attack will come from the, like, you know, this best like a fat. So, I'm not only from here. [36:14] Fat come to heart as well. Surrounding the heart, many fat comes. Many fat makes like more plaque in a vessel. And then this plaque burst, then heart attack comes. But, if reduced, then reduced risk. This [36:32] >> Right. >> So, if we can understand then if you see >> Mhm. >> And then you do the exercise and then >> Mhm. >> Then you are healthy. [36:46] >> But when you say now is your time, when you say now is India's time, what makes >> In Japan, compared to Japan again. Japan [clears throat] Japanese people become age. So, many people is aging. Young people is less. [37:01] You have many young people. And you can speak English well, everybody. Everybody can go, everybody wants to go. This kind of momentum you have. In Japan, not that much anymore, I feel. [37:17] but the India is a very strong base you have. And [clears throat] then also like in the internal India demand grows a lot. So, everybody can consume. So, make in [37:31] India product comes more because more consumer. And more consume, definitely the more cost also reduced. And this can go in the world, African country, Middle East, and Asian country. You will become hub, [37:46] I think. So, actually it's a once I start Neura in India, and now this is India-Japan program. And [clears throat] we are going everywhere in the world together. So, came from concept came from Japan, [38:03] but like implemented in India, and like with India and with my team is going everywhere in the world. So, it's a this is new style, I think. 10 years down, how do you see India? Where do you see India? Because [38:18] statistically data wise, India has crossed Japan in economy, right? We are fourth largest economy right now. Where do you see India 10 years down? >> [laughter] [gasps] [38:31] >> Uh-huh. >> Uh-huh. >> You already passed this kind of technologies. And the hub map power and the economy and the population, so many [38:45] >> Uh-huh. >> This is what I'm like a really like, you >> Uh-huh. >> As Japanese, I see India is in the For example, like when I come to India first time 7 years ago from 6 years ago. [38:59] At that time, not much, but now you have like Google Map also is a big >> Right. Right. >> So, this kind of super development is starting. So, this is what I don't see much in Japan. It's Japan's always [39:14] replacement. It's not like new development, but you guys are now newly develop, so you guys are flying. So, yeah, I'm very like lucky to work in >> So glad to hear that. And and [39:28] if we look at the challenge side as a international brand operating in Indian not just talking about health care, but when you're building a business in India, when you're coming from a foreign land, what kind of challenges [39:42] in India? >> [snorts] example, Japanese people love plan. >> Uh-huh. >> Don't mistake. Mistake is not allowed. [39:58] >> So, no mistakable is important in Japanese culture. >> Uh-huh. >> India is different. It's not much plan, >> Uh-huh. >> but action, cost correction and agility, [40:11] >> Uh-huh. >> So, many mistake comes, but it's dynamic. But in Japan, many less mistake, but it's little it will slow, for example. It's a again is I'm not saying it's a who is good bad, but it's [40:24] different. So, this is what I feel little difficulty sometimes because Japan I'm working in Japan and based in Japan. And come to India, I understand is a culture, but Japanese team sometimes [40:39] >> [laughter] >> So, how to explain that how to make them >> So, how to explain that how to make them understand. But my father my grandfather time is same as India. [clears throat] I think so. I think so. [40:52] at that time they have not much developed. So, they have they are very hungry and try and error and then did a lot of work. And then after that developed, then okay, no mistake [41:07] Unmistakable things. That's why less dynamic, but here is dynamic. I think this is also time change. But I'm like you bringing this kind of like a challenging culture to Japan as well to understand, yeah. [41:21] It's important, yeah. >> If we reflect back to your journey, the entrepreneurial side, uh a brand, you're spreading it, expanding it. [41:36] If we ask you what one quality or one thing in hindsight if you feel which has helped you to be where you are, right? One quality of yours which if a 20-year-old is watching this podcast, [41:50] one thing which she he must she or she must learn from you >> [cough] [clears throat] >> [snorts] >> I think uh [42:03] hm I'm doing this job is not for me. Not for my money or something. It's a I'm working for [42:16] >> Mhm. >> For example, my senior told me like a >> For example, my senior told me like a Japanese happy we are not. It's a >> Gap. >> I try to fill the gap for him. [42:28] >> Mhm. >> And everywhere corner by corner try to make new life is not like the money or for company or something because I can save life. So, [42:43] something because I can save life. So, if I don't do, who will do? Nobody does. >> Mhm. >> So, I have to do for society. >> For human, for people. This is driving my passion to go. [42:56] So, if we do >> Mhm. >> is somehow limitation come. Tiredness or difficulty comes. But, if we do for somebody, [43:08] your parents, >> Mhm. >> Right. >> So, same things so you do something for someone or like society, then your courage comes. So, this is what they [43:22] >> Awesome. So, that bigger purpose which is beyond you that drives you, that >> Yeah. >> So, what was your top learning from this podcast? Do mention in comments. From last 16 years, I've been on this mission [43:37] to help you move forward with my videos, training programs, and books. And like always, I'll keep serving you with best of my efforts and best of my content. See you in the next video. Stay blessed, stay inspired, and I love you all.