---
title: 'How to Get Ahead of 99% of Streamers'
source: 'https://youtube.com/watch?v=CwtSvODrVyY'
video_id: 'CwtSvODrVyY'
date: 2026-07-22
duration_sec: 6557
channel: 'Ludwig'
---

# How to Get Ahead of 99% of Streamers

> Source: [How to Get Ahead of 99% of Streamers](https://youtube.com/watch?v=CwtSvODrVyY)

## Summary

A veteran streamer and 'Professor of the Year' delivers a masterclass on streaming success, blending hard truths about the industry with actionable advice on mindset, content strategy, and sustainability. The lecture covers everything from the reality of viewership statistics to the importance of discipline, authenticity, and building a team.

### Key Points

- **Luck Favors the Prepared** [01:10] — Success requires getting lucky, but more importantly, being prepared for when luck strikes. Every successful streamer has a 'lucky break' moment they can point to.
- **The Power of Delusion** [02:20] — To be a successful streamer, you must be 'delusional' enough to believe you can succeed and hit the 'go live' button despite the odds. This intrinsic confidence is a prerequisite.
- **The 92% Failure Rate** [03:45] — 92% of streamers never go live a second time. Simply being in the top 1% requires only 20 average viewers, highlighting how few people persist.
- **The Median Viewer Gain is 4** [06:51] — Data from StreamerU 2025 shows the median viewership gain after the event was only 4 viewers, indicating that hype events often don't lead to long-term growth.
- **Discipline Over Motivation** [08:13] — Citing Marcus Aurelius, the speaker emphasizes that discipline is forever while motivation is fickle. Writing down goals materializes them and helps maintain accountability.
- **The Importance of a Schedule** [10:00] — A consistent schedule (e.g., waking at 9:30, ideation from 1-4 PM, streaming 4-6 hours) prevents burnout and improves content quality. Taking days off is crucial for long-term sustainability.
- **Study Your Goats** [14:18] — You must watch streams in your niche to understand the medium. Identify three 'goats' (greatest of all time) in your niche and analyze what makes their content compelling.
- **Do You Actually Want to Be a Streamer?** [18:13] — Many people want the rewards of streaming (fame, money) but not the activity itself. Streaming is not the most efficient path to wealth or fame; there are quicker routes.
- **The Reality of Streaming Income** [19:11] — Breakdown of income for top 100, top 1,000, and top 10,000 streamers. Top 100 can make millions but have huge expenses. Top 1,000 makes ~$10k/month. Top 10,000 makes ~$3,700/month (≈$40k/year).
- **The Expectation Gap in Content** [28:33] — If your clips are great but streams aren't converting, it's because the viewer's expectation from the clip doesn't match the reality of your stream. Authenticity must be consistent.
- **Stream as a Recording Session** [31:10] — Shift mindset: a stream is a recording session. Plan segments (e.g., challenges, reactions, games with friends) to produce multiple YouTube videos and clips from one stream.
- **Daily Ideation Exercise** [37:30] — Every day, write down three stream ideas: a $1 idea (free, easy), a $1,000 idea (more ambitious), and a $100,000 idea (dream event). This builds a habit of creative planning.
- **On Idea Theft** [41:26] — If someone steals your idea, congratulations—it means it's good. They will never surpass you unless they do it better. Don't be bitter; focus on innovation.
- **Create Your Own 'Christmas'** [46:36] — To combat monotony, create a big, exciting event ('Christmas') to look forward to—like a special stream or vacation. This pulls you through the daily grind.
- **The Uniqueness Factor** [48:15] — The number one lesson: you must offer something unique. The speaker cannot teach you what that is—it's intrinsic. Whoever succeeds will differentiate themselves.
- **Overcoming Imposter Syndrome** [50:11] — The speaker once had his best stream (1,000 viewers) and then almost quit because he feared the next stream would have fewer. Streaming is impermanent; focus on the next one.
- **Master YouTube Packaging** [51:21] — Most streamers are bad at YouTube. The key is packaging: thumbnails, titles, and intros. YouTube is a platform for marketers, not artists. Use A/B testing and the 'Michael Reeves method' (squint test).
- **Mix Tried-and-True with Risks** [01:07:44] — Balance proven content formats with risky experiments. If something works, do it again. If it fails, move on. Example: 'How I Accidentally...' titles worked repeatedly.
- **The Four Ps of Intros** [01:10:22] — Every intro should include: Premise (hook), Problem (stakes), Plug (optional call to action), and Payoff (what to expect). A well-crafted intro can double retention (70% vs 41% at 1:12).
- **How to Hire Editors** [01:15:41] — Poach talented people you admire, or ask your audience for help. Start with low pay ($100/video) and grow together. Give editors grace as you both improve.
- **Don't Trust Me Blindly** [01:19:35] — Beware of survivorship bias. The speaker succeeded with luck; his advice isn't a guaranteed formula. Mr. Beast told him to 'make banger videos,' but he chose a sustainable workflow instead.
- **The Most Important Part of Collabs** [01:23:30] — The #1 goal of a collaboration is to have fun. If you enjoy it, you'll do it again. Make it easy for others to say yes by handling logistics. Cross-pollination of audiences is secondary.
- **Don't Lose Yourself in Pursuit of Views** [01:28:34] — Avoid becoming a 'nuisance streamer' who burns bridges for clips. The ROI on that is negative. More people know you than like you; focus on real relationships, not online reputation.
- **Five Fast-Track Tips** [01:31:43] — 1) Write down goals. 2) Create a schedule with ideation time. 3) Use the content funnel to maximize output. 4) Master YouTube packaging. 5) Scale your team gradually.
- **Respect Everyone and Keep Hobbies** [01:35:09] — Treat cameramen, editors, and staff with respect. Maintain offline friendships and hobbies to stay grounded. Don't let streaming consume your identity.
- **Scaling Your Team Responsibly** [01:38:34] — When you hire, you are responsible for those people. Meet weekly, give feedback, and share success. Beware of scaling too fast—the speaker lost $3 million by over-hiring.
- **Know Your 'Why'** [01:42:18] — Ask yourself: Do you really want to be a streamer? If you just want money or fame, there are more efficient paths. If you love the act itself, then success metrics matter less.
- **Dealing with Hate Farming** [01:44:32] — Hate is inevitable. Don't try to control your reputation; focus on being the best version of yourself. Apologies to haters are useless—rebuild trust with your community instead.

### Conclusion

Success as a streamer requires a blend of delusional confidence, disciplined preparation, and authentic self-expression. The most important takeaway is to understand your true motivations and build a sustainable career that prioritizes personal relationships and enjoyment over fleeting metrics.

## Transcript

sought-after job for Gen Z is to become a YouTuber or streamer. And although the people wanted to become electricians, nurses, or teachers, I know a little bit streamer. See, I've been one for the last 10 years. And in that time, I
creator of the year, and had [music] the most subs anyone has ever had. I've also fallen off in that time. But 31 years old now, I know exactly what you need to successful or even more successful than I've ever been. In this video, I got a
you follow, there's a chance you'll succeed. I can't guarantee it because it with others, [music] but I was the professor of the year at StreamerU and taught four different classes that I've condensed into one video. It's my master
that I've accumulated. I hope you enjoy it. If you do, subscribe and maybe I'll think about making another part to it. ALL RIGHT, Y'ALL. DO YOU HEAR MY VOICE CLAP ONCE? DO YOU HEAR MY VOICE CLAP TWICE?
Y'ALL, welcome to my course today. It's called How to Get Lucky. I realize this has a bit of a sexual innuendo. It is not sexual, but I truly believe to be a successful streamer, you need to get lucky. I think every streamer has had a
uh a moment they can refer to where they got lucky. Uh but it's about prepared for when that luck strikes. All right, so here it is. This is my first question I had for y'all. Did anyone have a thought on it?
>> Please. I don't think it's like a grand factor of becoming successful, but I do think in order to be successful, you have to have that mindset of like, oh, I drive. As long as you have your eyes on a goal, your your drive is unstoppable.
>> well, I do think uh that's the first step to being successful. You know what I'm saying? But then on top of that, I think, you know, hard work, discipline, I don't think you successful at all. You know,
head. I don't think we got to go more because it it is absolutely true. that belief alone is not enough. All right? What you need is belief, but you also >> The most important thing I want you to take away from this class is I that you
>> You are. >> All right. delusional enough to have applied to streamer U and thought that you would
delusional enough to be hitting the go live button, which is in it of itself an watching me, not other people. So, you're a little delusional in that going to be a successful streamer, you have to be delusional. It's not a
you either have intrinsically, maybe confidence you grew up with. So, I have some more congratulations for you. I got I got some good news for you called How to Get Lucky. A little background for y'all on who I am. Uh, I
am Professor L. All right. If you don't know me, >> streamer of the year. >> What was that? >> So uncalled for. >> Extremely uncomfortable.
loser? What are you talking about? >> Bonnie, everyone gets one. Two, you're out. >> Professor Rail, streamer of the year 2021. Bonnie, do you have one? >> Content creator of the year 2022. You
>> Not yet. >> Okay. That's what I thought. Top 50 Super Smash Brothers player. I'm a Rebel athlete. Sixth most streamer all time. Engaged to a BAD [ __ ] FLUENT CHINESE, JAPANESE, other languages. And I'm 31
years old. I'm probably Show hands. Anyone older than me in this room? >> I GOT GREAT NEWS FOR YOU ALL. THESE ARE IMPORTANT FACTS. KEEP in mind, >> 92% of streamers >> do not go live a second time.
>> That's real sad. 92% of people will go live once and they will never go live >> Oh wow. >> To be in the top 1%. >> To be in the top 1% all you need is 20 viewers.
>> That is the top 1% on Twitch for streaming. >> All right, you are already in the top 1%. And of the 1 million students who have applied, you guys made it in. Round of applause for yourselves.
of applause for yourselves. [applause and cheering] >> All of us. >> Okay. >> All right. That's pretty good. So, we're doing well. All right, everyone. Do me a
everyone. >> Oh my god. now. >> All right. Okay, EVERYONE'S GOT WHO GOT >> ME. >> I GOT a star.
>> All right. >> DO ME A FAVOR. WHAT WHAT COLOR STAR YOU GOT? SILVER. SILVER. SILVER. >> OKAY. [laughter] SILVER WHITE. GLITTER. HAVE A GOLD STAR? >> I GOT
>> I GOT >> OH, WE GOT OUR GOLD STAR. [cheering] >> Let me explain what the stars mean, everyone. Let me explain what the stars
>> Malik. >> Malik. >> I am. >> Guess what you win for the gold star. >> I will be rating you today. >> WOW.
>> CONGRATULATIONS. >> Now guys, what did Mal do to earn that >> Got lucky. >> Got lucky. [applause] >> Raise your hand if YOU GOT A WHITE STAR. >> I got a white star.
>> I got bad news for you. >> All right, you guys. And this is a real streamer U. less successful than you came in.
I'm about to tell you. They're very important. >> Most of you guys are going to fail. >> Most of you in this room actively are >> Why? >> I did the math on last year's streamer
2025 invites. >> Here's the chart. Now, I'm going to >> Wow, that's too much for me. >> THESE BLACK DOTS ARE WHERE THEY WERE AT BEFORE streamer 2025. April 2025, that was their average viewership. The red
viewers. The green line, they went up in viewers. The orange dot is what their viewership is last month. Okay, >> so these are people who they went to streamer. They had all that success, all
[ __ ] amazing streamer. Now, their viewership down to here. Okay, I'll give you the stats more concretely so you can really grasp it. The average viewership OF ALL THE STREAMERS WHO participated in
StreamerU 2025 is down 287 viewers. >> Wow. >> Wow. >> Now, obviously that's outweighed by people with larger streams. Okay. They have much more of an impact. The median
>> All right. The median, we know what the median is, right? You slash both ends. So, you get the person in the middle. All right. The median viewer is all you need to know. has gained [snorts] four viewers before and after streamer you
viewers before and after streamer you okay this is you this is what you will be all right next year after all the excitement's over after all the collabs happened all right after your viewership skyrocketed your followship skyrocketed
you are going to get four more viewers over half IF YOU GOT A WHITE STAR THAT over half IF YOU GOT A WHITE STAR THAT IS you over half of the streamers have gained singledigit viewers or lost viewers year-over-year.
Okay. Why do we think that is streamer? You supposed to be the the trip of a >> They didn't have >> You're in the big leagues, Marlin. Why everybody's going to spike. Big big streamer, small streamers. When you
entertain them on your own as well and try to capitalize on it. You understand? >> Okay. Capitalize. I like that. I think ultimately when shit's going good, when the viewer numbers up, it's really easy to spark stream. All right, it's really
easy to post clips when streamer you in it and they do amazing. Okay, you know what sucks is doing it when you don't have a great game plan, when you have nothing going on. >> All right, so motivation is great, but
we should discipline ourselves in small things and from those progressive things of greater value. This is Marcus Aurelius, okay? He was the leader of Rome, the largest empire in the world. He wrote himself a a a journal called
thoughts. It was never published. They published it after he died. It's the most powerful man on earth. He's writing this. Okay? He has everything in front does it mean to be disciplined versus motivated? Okay, we all know motivation
is fickle. Discipline's forever. How do we get some discipline? all be doing this right now. This was your homework. If you did it, good. If you didn't, do it now. Pen and paper. WE ARE WRITING DOWN OUR GOALS. THESE ARE
GOALS that you want to achieve before the end of the year. They're 2026 goals. through. We don't have that much time left. But what do you want to achieve by the end of the year? These don't have to be streamer related. All right? They can
be about your maybe your personal health, your personal relationships, but I want you to be writing down the goals. If you're writing down on your phone, I want you to write these down physically. Okay? This I have it. I didn't bring it
forgot to bring it. >> Uh I wrote this down in 2018. I literally have the piece of paper in my dorm room. Okay, it was 2,000 subs, 100K followers, 1 million uniques, be punctual, be full-time. I went four for
honest about myself. All right, I went four for five. But I do believe there is some value in uh in materializing your goals by writing them out, putting them in the universe. Okay? And I want to see your goals. reply to all of them. That's
part of your homework today. Uh but ultimately, motivation is fleeting. >> Discipline, >> okay, is what will help you be a the future. And goals can help you be
accountable. Okay? Make your goals achievable, but also something that you're shooting for. Next up, we're going to talk about schedule. All right? This is important. When I first went full-time streaming, I did what probably
a lot of you maybe do right now. I went live. When I woke up, I went to bed. When I was tired, I woke up whenever I woke up. And I sort of did that on repeat, but you probably have recognized maybe some of you who have started
full-time streaming from a regular job. Schedule kind of helps. similar times, get similar sunlight, you eat correctly, you're working out correctly. And I don't think people think enough about streamer schedules.
They just think about when can I spark? How long can I be live? >> And I think a lot of you right now, who's doing 247 here? >> Okay, now this is fine. Look, it's streamer. It's a rare event. You're
capitalizing on it. Okay, but let's get a good schedule when we get back. I'm schedule. This is what I try to do dayto-day, at least when I go live. I wake up 9:30. The first thing I do first four hours of my day, it's meetings. I
do some podcasts. I eat right. I I I do like at least, you know, 5K steps. Uh it's just starting my day off. Okay, next up, 100 p.m. This is probably one It's me time. I'm looking at people's streams. I'm ideulating what I'm going
streams. I'm ideulating what I'm going to do on stream that day. That's it. I got nothing else on the plate. It's eat IDate. I watch Twitch. That's it. >> 400 p.m. usually about when I go live. I don't go live for more than four to six
hours. And we're going to talk about that in a little bit. Why? Why? That's a I think a good amount of time for you guys to go live for. Uh, but I'll do whatever segments I had come up with in my ideation process and then decompress,
hang out my fiance, eat dinner, chill, and then I try to hit a similar bedtime homework assignment for y'all. This one you guys don't need to show to me, but I yourselves for when you guys get back from StreamerU. What is the life you
want to lead? Okay, write it down for yourself. You can make your life really easy if you just follow the the script that you give yourself. Another a lot of you guys don't want to take days off. I think a lot of you guys feel
this pull to keep going. You are human. You are fallible. Give yourself the best opportunity to succeed in 5 years. People underestimate what they can do in can do in one year. Okay? >> So, if you give yourself a little rest,
long term. Are you trying to be a streamer for a year and burn out and creation? Are you trying to do it? I'm on year eight. Okay. going, "Oh man, I'm so [ __ ] tired doing this." Cuz I take time off. I go
fiance. I do whatever. But I think time off is important. That [ __ ] actually run. >> It will also help you be a more well-rounded individual. >> People who stream every day, they become
rotted individuals. All right? I think experiencing life makes you a better person. >> This also matters. Uh, do we have a >> Um, did you start taking days off once you made it big or when you were
QUESTION. >> Did I take days off when I was making it big? Okay, look, it's true that when the numbers going up, it is really exciting to ride that wave and do as much as you can to keep it going. It's like what you
guys are doing currently with streamer university. I got to go live every day. Okay, that's fine. I think it's okay for short periods of time to do that. But make it a short period of time. Recognize, hey, I'm catching this wave.
I'm going to take some time for myself after, all right, to catch up on on the I've been so focused on work. It's really easy for streamers to fall in the working husband, barely knows his wife, barely knows his kids, works every day.
the time. So many streamers, they have amazing relationships online, offline. stream with. >> They have no personality. They give everything to their creation and then they're a husk of themselves. In 10
them. I promise you that. >> Yeah. >> Who's your goat? There's another homework assignment. >> Who's your goat? >> I need you guys to be writing down who
your streaming goats are. Now, for this specifically, all right, uh it is important for you to study what you are passionate about. Okay? You cannot be a streamer if you do not watch streams. It just doesn't work. You're just not
the medium. Maybe you just like the idea of being big and successful. Maybe you never be successful. If those are your reasons, you have to truly love streaming to be a big streamer. All right. So, what does it mean when I say
who is your goat? I need you to find streamers in the niche you are in. Okay? If if you are doing sports, don't put down, you know, Jeffree Star as your goat or whatever. Try to make it somebody who's in the same sphere as
>> All right? >> So, for example, look, everyone knows >> All right? Anthony Edwards often says he's inspired by KD. KD talk to him in Kobe. Kobe obviously inspired by Michael Jordan. Most you probably don't know who
David Thompson is. Okay, that's the domino piece that Jordan to be the player he is. We stand on the shoulders of Giants. Respect going to give you a few examples of people who I like right now.
down these goats for this homework assignment, I want you to write down three people and why what about their content do you find so alluring? So I'm going to give you examples uh so you can do this easier. Joe Bart, king of the
content funnel a bit later. Okay, RDC. >> they're probably kings of authenticity in streaming. >> And I think authenticity is what audiences really enjoy, right?
Especially because there was such like a m Mr. Beastification, you know, of of like big grand events or whatever. People like authenticity, a friend group get much better than that. And then Katie B. She's funnier than I'll ever
be. So honestly, I I'll watch funny people to hopefully pick up a thing or two. So anyway, that's a that's an example of a few goats. I need you guys for your homework. All right, this is it. All right, there's three things. I'm
your goals, at least three for the end of the year. I need you to think about your schedule is, but start thinking of an ideal schedule. And then finally, write down your three goats and why they are your goats, what you admire about
them. And I want to just actually take a few right now. Does anyone have some goals they'd like to share with the class? Bonnie, please. What's a goal? uh like lose my imposter syndrome because I I do struggle with that a little bit.
>> Lose your imposttor syndrome. >> I think Bonnie a good way to phrase goals are are things you can make actions on. Right. So lose the imposttor syndrome is hard cuz it's a little open-ended. So maybe uh write down
things you appreciate appreciate about yourself every day. you know, like um building confidence in ways that you can make tangible actions towards as opposed your own goal, you've labeled that you have imposter syndrome.
I'm going to say like, you know, things I appreciate about myself in the world, and the friends that I have in my life, then that works towards your goal without phrasing your goal in a negative way. How about an example? Some goats.
Who here has a goat in mind? Someone they really like, someone thinks great >> Extra Emily. >> Extra Emily. And why? >> driving. No, I'M JUST PLAYING. >> I'M JUST PLAYING. I'M JUST PLAYING.
>> I like too. >> My car is total. That's not the point. >> so no. Uh, I like that she just does like solo streams. I do the same thing >> IRL. >> Yeah, I'm about to do a Europe tour
>> And the confidence she has walking in those places. I think that's a great I show of hands, do you want to be a streamer? streamer? >> All right.
moment. Do you want to be a streamer? This question about it because maybe you don't actually want to be a streamer. You want to have what streaming can get you. But there are quicker, better, more efficient ways to
do that. Maybe you actually just want to be rich. Maybe you want a large social media following. Maybe you want to have a creative outlet. Streaming might not a creative outlet. Streaming might not be the best path to do this. Now, I
think when people talk about streamers, we talk about the big guys, talk about the Kais, we talk about the speeds. That's awesome. That is a very small number of all streamers. That is realistically not going to be you. I
have three examples for us today. I have a top 100 streamer in the world. I have a top 1,000 streamer in the world. And I have a top 10,000 streamer in the world. guys all their revenue and their viewership.
>> We're going to pocket watch. >> Guys, WE'RE GOING TO START OFF WITH MR. NUMBER 95. GUYS, WE'RE STARTING OFF, >> excuse me, with myself.
make. I'm the 95th biggest streamer on Twitch. I also stream on YouTube. if it doesn't include that, but I'm like maybe top 100 somewhere in there, right? These are my metrics. If they line up with yours, okay, then your revenue will
stream nearly as much as some other guys. I have 9,500 subs. All right, for me specifically, okay, we're going to go through some expenses that I have. month of June. Everything here is for the month of June. Payroll, $225,000.
That is for the 50 employees that I have. Next, travel. $55,000. That's a event. I had to fly a bunch of streamers out. That's that travel expense. Next the event. >> Nice.
>> Nice. >> Next, marketing. Again, similar for the event. It's another $10,000. Final total for the month of June is just the expenses. What I spent $359,000.
Yes. >> All right. NOW'S THE FUN PART, GUYS. to make? How much do you get to make, y'all? did, by the way. That's why some of the costs were higher. The payroll is
Ranked World Championships is a Minecraft speeding event. ANYWAY, LET'S TALK ABOUT how much I made. How did I pay for all of that? Well, good news for pay for all of that? Well, good news for me. Merch sales. I got $7,800.
>> Nice. >> YouTube. That's just the YouTube live stream, shorts, and videos. 270,000.
guys. I do not make as much on Twitch. 57,000. I only run about 6 minutes of ads an hour. I have 9,500 subs. That's about what you make for that. The a pivot in my life. I decided I wanted to stop being viewerfunded. All right. I
did a subathon. Had the most subs any streamer did. I had like an average of density of ads and then I said, "You know what? I don't feel good as a to pay me money." I didn't like getting 100 gift. It made me feel weird.
my bread from sponsors. That's the biggest cut of this. >> Okay. I'm a Rebel athlete. I have an AT&T sponsorship and I also have an long-term partnerships. All right. And I do one-off deals as well as you guys do.
do one-off deals as well as you guys do. This number is 800,000. >> 1.1 mil. Okay. Now >> this is the flashy number.
YOU THIS? IT IS NOT JUST a flex. Although I am flexing. [laughter] see. This is what people love to show you. They love to show you the top 100.
you at least. Some of you in this room are. Maybe you want to be. Maybe you'll get there. What is Mr. or excuse me, miss top 1,000 look like. I'm keeping real, though. This person is a gamer. They average 1,200 viewers. All right.
They stream 130 hours. Their sub count is 1,600. And if you go to Twitch by the way. Twitch Tracker.com. Look up your Twitch channel name. They will tell you what number you are. If your number is lower, they might tell you what
percentile you are in. Okay? Top 5%, top point 4%, whatever. Anyway, 1,000. They're not exactly thousand, but they're close to it, right? >> This is all of their viewership. All right. How much do they make? How much
does a top 1,000 streamer get? Sponsorships $0. >> I asked them why. They said they think their agency's ass. They haven't had a number. >> YouTube
>> How little? >> Only 150. They're not posting really shorts. >> There's not a lot of revenue coming from the YouTube. They're more of a streamer than a creator with multiple verticals.
All right. Twitch >> 10,000. >> That's that's comparable to what I'm making. I'm making 10,000 as well. >> And if we go back to the hours a week, that was your question. They stream 130
>> for the month. This is all the month of June. So, in total, this top 1,000 streamer made $10,250. THAT'S A GOOD AMOUNT OF MONEY, RIGHT? >> You make 100K a year being a streamer. >> That's not bad.
>> All right. Well, let's go one further. Let's go to top 10,000. Mr. 10,000. >> This streamer is a variety streamer. It's a real person. It's real stats. >> They average 150 viewers. Maybe some of you in this room average similar amount.
They streamed 180 hours, the most of me or top 10,000. That's their sub count. >> Six years. >> All right, let's check the revenue for >> Okay, >> they actually made some effort to get a
doing it six years. They have better relationships to get sponsors. YouTube >> They have no YouTube presence at all. >> That's not good, man. >> Twitch $3,000. >> Grand total 3,700. All right.
>> Now, I need you to put this into perspective. That is a top 10,000 >> right? >> That is not a small streamer. That is a big streamer. How many streamers are there in the world? Anyone have a guess?
>> Just in the month of June, how many people went live? >> 5 million. >> It's not a bad guess, Jason. You're wrong. >> 62
>> That's on Twitch, too, right? >> ON TWITCH. AND THAT GUY IS BETTER THAN 6.24 million. Top 10,000. >> And how much is he making? >> 3,000.
>> 3,000. They're making about 40k a year, right? Roughly 40k a year. And that's top 10,000 in the world. >> Okay. The numbers aren't wrong. People OF MONEY. IT does >> for me.
>> But this whole streaming system is rich gets richer. THE TOP MAKES A [ __ ] TON. When a sponsor wants to do a deal, are they going to small streamers? they go, "That's out of our budget." Then they go down the list. They go down
with me. >> All right. So, I just need you guys to internalize this. I'm going to ask you one more time. >> Do you want to be a streamer?
Are you happy with the lifestyle? Let's say for the rest of your life you are a streamer in the world. That is a successful streamer. successful streamer. You're making 4K a month. All right. Is
are you happy with that? >> [ __ ] no. You're saying [ __ ] no. >> Okay. But what if that's the reality? >> Is it only worth it if you're top 100 or are you happy doing the act itself? M >> is what you are actually chasing being
rich, being famous, or do you enjoy streaming so much that regardless of the amount you make, you would love to do it for that amount of income? Is it enough that you are full-time, or do you want to hit these higher pursuits? And is
take to do that? That's what I'm asking you. >> Are you trying to be a streamer in 10 years who's making 5K a month? That's the answer you got to ask yourselves. There's some people in here who are
Streamer. for you. Maybe they're trying out. You don't have to be a streamer. are a bunch of other paths. You could be a YouTuber. You could just be a short form creator. You can be uh just a social influencer.
You could be a a retail mo a real estate mogul if you want to make money. Like, take in life. You just work a 9 to5 as something you're passionate about. You don't have to be a streamer. It's not a guaranteed success. You're not all going
to be making millions. All right, let's keep it rolling. DOES THIS SOUND LIKE YOU? I want to see hands if at any point I'm talking about someone or or something you're dealing with. I struggle to handle juggling clips and
YouTube and streams. Hands up if that sounds like you. Keep your hands up. >> Keep your hands up IF YOU GUYS DON'T UNDERSTAND how YouTube works. >> All right, put your hand up. Keep your hand up if this sounds like you. My
clips do really well, but I don't know how to convert to long form viewers. nine of the people in this class. I looked at you guys. You're averaging around uh maybe 100 to 300 viewers. Your clips are banging. You guys have
Instagram. You got millions of views. You got more views than me on your clips, but they're not converting. Okay. Have you ever wondered why? >> Okay. Let's hear some theories. Who's got a theory? Why are you not
converting? Why are you getting all this success on IG, Tik Tok, but not on long streaming, sometimes I feel like I I don't see the personality of a streamers on the like their personality on long form versus short form. Like they're a
comes to long form streams. So you don't really see their character. going to say this louder for y'all to hear. I'm going to repackage in a hear. I'm going to repackage in a different way. The expectation of the
viewer is not met when they go to the long form content. >> That is what is happening to you. All right. Now, before we jump into that, I have a question for y'all. What is worth more? All right, there's there's a
little quiz time. Pop quiz. >> Is a Tik Tok follower worth more? A >> or a YouTube follower? >> All right, by show of hands, who thinks >> All right, by show of hands, who thinks Tik Tok?
>> By show [clears throat] of hands, who thinks Twitch? >> Round of applause for Valkyrie. Only would have got it right.
>> I think if you were to have 10,000 followers on Tik Tok, 10,000 followers on Twitch, and 10,000 followers on YouTube, you would be making more money >> as the Twitch streamer. >> Okay? And ultimately, the reason why is
the viewer buyin. >> A viewer is going to be much more Tok follower. If you think about a Tik Tok follower, that's pretty single Tik Tok you post, they probably see 30 minutes of your face in a month
total. All right. >> A YouTube viewer, how much are they seeing your face in a month? >> It's going to be more, videos are you uploading? >> Average Twitch viewership, they might
spend 30 minutes on one Twitch stream. >> And you can easily pump out stream a day >> You also have a better relationship with a live viewer than you do with a YouTube >> They're not always commenting. Most people don't comment and you're likely
not replying to all the comments, but in chat, you're always talking to chat. You >> Chat's probably saying some [ __ ] right now. You probably looked over and read I've been here? >> No.
>> Yes. >> So, if you need to sell merch and you have a 100 Twitch viewers or you get a 100 view video, which one's better? >> Probably the Twitch follow. They're probably more likely to go buy that.
>> Lacy, why you disagreeing? What's your point? No, I'm not disagreeing. I just >> the followers, yes, but YouTube has a way better like system of getting recommended. So, even if you have a like if you have a 100 followers on Twitch,
chance to get a thousand viewers. >> That's correct. There is no discoverability. That is correct. But that is a different question. The >> Worth more money, not just worth >> worth more money. Correct.
>> All right, guys. We're going to tackle your problem today. My clips are great, but I can't get a lot of viewers. Here's the deal. You cannot always be the clip
the deal. You cannot always be the clip >> except for one guy. >> But this is real. >> What happens to you guys is you're this point a lot of you really understand intrinsically when a moment
going to tell my clipper or maybe you clip account tonight. I'm going to go I'm going to post that. I [ __ ] nailed >> All right. You got You guys feel pretty good about that at this point. I
>> You probably know exactly. You might even be able to set up these moments. >> The issue is you get that clip. How long is that in your 4 hour stream? >> Seconds sometimes. >> All right. So then what happens? That
person sees you on IG. You had an awesome clip. They go to your stream >> Exactly. >> No, you're a person. All right. We're not always exciting. We're not always on. I know I'm not. Okay. There are
have balanced energy. I show Speed has insane energy. Literally every second of that stream, you're like, "Holy [ __ ] how is he still going?" I can't do that. I'm a limited quantity guy. And then I need to go take a bath. That's me. I'm
honest with myself. I know my strength isn't to perform in a way that will not be met when the viewer comes to see me. I have to be authentically me at all points. You need to be authentically you at all points. The person they should
see in the clip should be the person that they experience in the live stream. >> Otherwise, they're just going to get bored and leave. You're not the clip you in every in every waking moment. >> Except for wrong.
>> Why did I show these people? What's special about these people? Any guesses? something more. They've grown a lot lately. >> They're always themselves. >> They're always themselves. I like that.
>> authentic >> are three of the five most successful you uh these are who you should aspire to be this year. >> These people have all increased by I'm telling you like 5,000 average viewers.
now they now have thousand viewers. Okay. They're now they're now doing amazing. Okay, I think they all have different strengths. We're going to go all through one by one. What did tot do at streamer?
relationships >> of anyone at that event that was able to get him, you know, friends with Kai, friends with Ray in Mafia Thawn 3, okay, to build a foundation but build relationships with people here. Okay.
authenticity. >> Ari wears his heart on his sleeve. It is obvious to everyone who's with him and everyone who watches him. So what you hang out with him in real life. It's what you get when you watch him online.
He's the same guy. Yano probably one of the nicest [ __ ] I've ever met. And that she's always like that. It's crazy. I expect her to break at some point. She never breaks. Ultimately, guys, look, what I really want you to
take away from this is it's all right to farm a clip, but you should be farming >> Okay? >> Yeah. >> Don't, you know, have a burst of one minute of energy and then you're back to
being somebody else. >> Be consistent. Be consistent in yourself. Be honest to yourself. All right. We're going to talk about the content funnel. This is a idea of how to efficiently
stream right now. When you guys stream, what are your strengths? Getting a couple clips. Nice. We can do better. I want you to
start shifting your paradigm. A stream is now a recording session, >> right? >> We're not just booting up stream to [ __ ] home. We're not booting up stream to play a video game for 6 hours and stream
>> That is a waste of your time. It is a less efficient use of your time. This is less efficient use of your time. This is a recording session. What can you record in a stream? This is an example of one of my streams.
This is one of my best streams. >> Why is it one of my best streams? >> You had fun. >> No, No, I do not have an event. The title is Games with Friends. Copy Zilla video
>> Authentic. >> Authentic. No. No. Not authentic. >> a good video out of it. >> Every second. >> Nice >> from this one stream of 6 hours.
>> There's three separate VODs. Those are just cutups, not edited of the segments. All right. I came prepared with segments. Three different edited videos. Godr gauntlets, a challenge I do. mentioned Chameleia with some friends
and I reacted to a Coffeezilla video. Then I also had a couple clips out of it. Okay, that's all from one stream. That was six hours. I recorded all that. Just for your your information here, I didn't put it in this slide. The streams
didn't put it in this slide. The streams they made 5K. It's pretty good. Okay, they made 5K. It's pretty good. Okay, all of these together they made 25K. Okay. And you're able to get all this out of
And you're able to get all this out of one stream if you just spend the time to plan out what you are going to do on stream. I think every streamer should be 150. >> I think that's I think that's like the
perfect zone 100 to 150. All right. >> Some of y'all need to do more. I've >> Some of you guys aren't doing enough. I think some of you guys aren't sure if of you guys are still exploring that. That's fine. But if you want to be a
streamer, I think at least 100 is right. I think anything over 150 is a waste of your time. You're just being less efficient. Okay? Why? Because you're not streams, right? Your six hours don't look like this.
>> Your six hours, what can you show for? Four Instagram clips. Okay. How much did >> Nothing. >> Exactly. little exercise right now. >> And this is an exercise you guys should
be doing every single day. Let me say that again. This is homework today. You should be doing it every single day. I do it every day. I've been doing this eight years. >> I think of stream ideas every [ __ ]
them. Other people have teams. I think I can be a very helpful thing. I'm a little protective over my process. That's just my personal style. prefer. This is an activity. Get them out right now. Break them out. Come out.
I want you guys to be writing down three different stream ideas. complicated, we're going to do three different tiers. I want you guys to come different tiers. I want you guys to come up with a $1 idea, free, something you
up with a $1 idea, free, something you can do anytime, any point. A $1,000 more ambitious, something more planned out, whatever. And then final one, a dream idea. $100,000. >> Dream.
>> I'll give you guys a few minutes. I want you guys to seriously write these down. You don't have to right now, but come up with at least one right now. ahead. Right. I'll give you a few minutes.
>> I'm sure you guys are still mulling over your ideas. That is good. >> This exercise is something you should be doing again. How often? >> Every day. >> Every [ __ ] day.
>> All right. I want to hear a few of your ideas. >> Uh $100,000 idea. I want to do a boxing event on an island for seven days.
idea. >> Dad, what you got? >> $100,000 idea. I'm going to do National Geographic part two in Alaska. >> What you got? >> I'm fy bean. I really love Dn D and
storytelling. So, I want to do a 360 immersive D and D session with Matthew >> That's 100K. >> Um, >> 95K on Matthew Mercer. I got you. >> Lacy, you're excited. What you got?
>> $100,000 idea is the world's largest mukbang. >> Pretty good, actually. >> It's a pretty good idea. All right, last one. What you got? Uh, casino stream. Can't leave till uh you double the
>> Love that. >> That's a good idea. That's a great idea. >> All right, guys. These are really good ideas. Okay, but but >> I want to talk about what makes an idea
>> All right. What makes a stream idea good? I'm a little different than you guys. I'm older. I've been doing this 8 years. When I stream, I'm thinking about a YouTube video. I'm not thinking about a clip. That's how people do it in
modern day. I think we should all be thinking of both. I think you guys are already good at the clip. That's second nature. Let's stop thinking about it. sustainable. Holding long-term viewership, making a YouTube video,
being authentic. Let's work on those weak points. The clip is second nature for me. I have to do the opposite. The YouTube video is easy. How do I get a clip? I'm 3 [ __ ] one. I don't know what to do.
>> It's not dumb. >> It's practice. It takes time. So, of my ideas here and then we're going to talk about what makes an idea good. Uh, this is one idea here. >> This is a thumbnail for it. It's called
Bro V Bro. >> A lot of people stole this idea. It's a >> Great idea. >> It's basically me versus another creator finding out who the better gamer is. We do a best of seven competing in a
>> All right. I've been doing this for years now. I know it's a good idea cuz Ron stole it, Jason stole it, Jinxy stole it. One note on that. When someone steals your idea, congrats. to do well. [applause]
bitter about it. Do not reach out to them about it. It is okay. And here's ultimately the truth. >> Someone who steals an idea makes you their ceiling. >> They will not be bigger than you until
they do [ __ ] better than you. And if all they're doing is mimicking you, then I promise you they will never surpass you. This is $1,000.
>> Stole that [ __ ] >> I gave my chat $1,000. >> And Ron is right. >> This is the stream that Sodapoppin did initially. >> OG streamer Sodapin. I took the idea.
The only thing I twisted is I gave my chat an exact amount they could spend and then a time limit to spend it in. So, there's a little bit of stress on chat's behalf. I've done this stream. I'm not [ __ ] you. probably a dozen
>> I've done it for a,000. I've done it for 10,000. I've done that. About to snatch >> All I do, I give them the amount of money. I let them send me links. They vote on what they want to buy. Yes, we buy it. No, we don't.
>> These are height pills. Yeah. Stand tall growth pills. growth pills. >> Are those 6'3? >> All right. $100,000 idea. >> This one's a few years old. 24 hours in
the wilderness. I had a whole production crew. I streamed outside for 24 hours. I had a bunch of wildlife experts come through. They helped me through it. This was a 24-hour stream production. That's where the cost came from. Okay.
$100,000. >> Did you make money on that [ __ ] >> Why not? >> Why not? Because it costs a lot. And you don't necessarily make more. It doesn't scale that way. For me to make that much
more, I'd have to have that exponential increase in viewership. I'll say maybe at the time I was averaging like 17k viewers. I think for this like 17k viewers. I think for this stream I might have had like 27k.
>> It's more, but it's not enough to cover all the bills. Was it worth it? >> Why? >> I think now you have the case study of what that much money turns over for content. you know when you can spend
that much money when you should stay at the crib and spend less money and you >> yeah was it worth it >> around that's true I think you can trial things I think you should take risks I also think it's okay to have lost
leaders big ideas big events maybe they don't make a lot but they mean a lot to the people who watch you >> people see the effort that you put in If you are not doing things that are
you are not doing things that are exciting to you, exciting to them, viewers slip away. There's a lot of competition out there. There's a stat I heard year over year. All right, your viewers will change. So maybe if you
have,000 viewers next year. 50% of those people will be different. >> that's the turnover. >> 50% of those people will be different. It's not the same people coming in. You don't have the static pool.
People stop watching streams when they get 30. they got a family and [ __ ] So sometimes these lost leaders can also bring in those new viewers. >> They can help recycle the people who are eventually going to leave.
>> I got one more for y'all. This one >> is a million dollars. >> This is streamer games. >> All right. >> And this is a followup to your question. >> Okay. Is it worth it?
did? >> It lost money. Streamer games year two. Guess what it did? >> About broke even. >> Streamer games year three. Guess what
>> Even. >> It's going to make money. event, the better you will get at doing it for cheaper. Also, the more uh the know about the event now. >> The streamer you hype this year. How
weeks maybe. >> Yeah. May maybe. WHEN DID Y'ALL FIND OUT >> Yeah. May maybe. WHEN DID Y'ALL FIND OUT WHEN YOU'RE GOING TO FLY IN? A week ago, WHAT STREAMER you was. >> All right. You knew the opportunity that
it was cuz already prove it. >> So doing things multiple times is a good >> You can't hammer it home, right? You don't want to be the 50th season of The Simpsons. >> You got to try some new [ __ ] But if
what you should be doing as a YouTuber, as a streamer, whatever. You were throwing [ __ ] at the wall. Something clicks. We're going to do it again. right? Don't be like one of those people on TikTok. They got one bit, they do it
ever are. You know, you should explore new avenues. But something works. Keep doing it. >> All right. Next up, >> Christmas. This is something that I've thought about a lot that helps me a lot
that I'm just maybe will help some of you. Do you guys remember being at school? For some of you, it's not that long ago, and you're [ __ ] sick of school. But Christmas is around the corner. And that's exciting. That brings
you there. Pulls you. It literally pulls you through the last week, month of school, whatever, cuz you're excited to get to Christmas. Okay. As a creator get to Christmas. Okay. As a creator myself, I can get very tired of the
monotony. >> I have a strict schedule I adhere to. I go live x amount of days. I farm XYZ YouTube videos. You do that for eight years, it gets boring. So, what keeps me going is Christmas. I make myself a
Christmas. For me personally, it is a big event. Something I'm really excited to do. I have streamer games in two weeks. I'm excited to do that. So, I know, okay, I just got to get I got to get all my ducks in a row. I got to get
streams out. I got Christmas coming up. All right. first part of the year I do motorcycle around the world my friend Michael Reeves that is Christmas I'm so excited to do that but I know I got to do my work okay before to get to that
make yourself a Christmas it can be whatever something you're excited to do maybe it is a big streamed event maybe it is a YouTube video recording maybe it's a vacation that's fine >> but make yourself a Christmas so that
you can look forward to you can get through the dayto-day of life. Next up, this is the number one lesson. This is something I can't teach you.
>> I can't tell you the playbook for how to be successful exiting streamer because if I did, you would all use it and it wouldn't be successful. >> Someone here is going to rise above the rest. Someone here is going to offer
viewers something unique that other people aren't offering. I'm a small streamer making a cozy environment. Okay, I've seen that. Maybe that. That's not going to be the person who's the number one streamer come out
of here. I'm loud. I like being the center of attention. Okay, >> You are not going to be the number one streamer coming out of here. So, what are you doing to be different? What are you doing that people are drawn to? This
is tough. This is intrinsic. This is personal. I cannot tell you what it is, but ultimately whoever is successful will do this. Dean Sat, I'm just here to >> Guys, we have about 5 minutes left in class. I
appreciate you all being very attentive. At this point, I will open it up. Does is the last time that we will be meeting. So, if you have anything for me, let's get it out now. Hands up. >> What you got? When's the time that
creation? >> It's a good question. What's a time I almost quit streaming? It was early in my career. I was a part-time employee at a vape company. I was head of marketing. I didn't smoke vapes. I lied on my
resume. After I would go home, I would stream. Work, stream, work, stream, work, stream is a lot. But I really love streaming. Here's the crazy thing. I had the best stream I had ever had. I averaged a thousand viewers.
The next day, I almost quit >> because I knew the number that would show up would be smaller >> and that ate at me. >> I lied down in my closet for 4 hours
>> I lied down in my closet for 4 hours instead of going live that day. deal with, okay? Maybe it's imposter syndrome. Maybe it is just paralyzation.
syndrome. Maybe it is just paralyzation. Okay, here's what I realized. Streaming is an impermanent thing. What you did last stream doesn't [ __ ] matter. You stream. And you know what? You want
people to care about you. Okay? So, if the last stream was [ __ ] who cares? If that ever happened, who cares? they're going to say on Twitter in a month about Kai, if he doesn't go live,
when's the next stream, Kai? Spark up. We want to see something. what you got for us? They don't care that he put in all this work anymore. What's next? >> And so that's what pushed me. IF >> Y'ALL HEAR MY VOICE, CLAP ONCE. Y'ALL
>> Y'ALL HEAR MY VOICE, CLAP ONCE. Y'ALL HEAR MY VOICE? CLAP TWICE. GUYS, the medium viewership change yearover-year was four viewers, guys. Okay. So, what can we do? Where can we get some control? We can start working on things
maybe we're not good at. And I think almost every single one of you in this almost every single one of you in this room, basically without exception sucks at YouTube. >> That's true.
>> Let's be honest with ourselves. You suck at YouTube. channels, guys. >> Wait, >> I looked through Yes, I looked through all your channels. I'm not saying all of
you are bad at YouTube, but in general, I think this is the biggest hole. I think as creators, okay, you guys feel very confident live streaming. That's feel very confident maybe with clips, Instagram, okay, that social media
stuff. That's that's what we're good at. I can see you guys. You guys are really good at that. By the way, you guys are much better than I have ever been or ever will be at the the Instagram, the short form game. I genuinely think you
are amazing at it. I think long form is where there is a struggle. Okay? And and need to be honest with ourselves here. But here's the question. hands. YOU THINK IT IS VALUABLE TO BE GOOD AT YOUTUBE?
>> YES, EXTREMELY. >> We all agree with it. Okay. Why? Anyone have a guess? Why? >> Because when you bring short form into TV show. You're like an episode. People have more screen time of joining the
>> That's all we all grew up with. YouTube. So add it all together. That's YouTube get YouTube to get it everywhere else. >> Because it's owned by Google. It has >> cuz it's owned by Google has more longevity. Okay.
>> Because people who watch YouTube are more likely to uh consume longer form watching streams. >> More likely to consume longer form Yugi, what you got? >> Uh YouTube has more, how do I say like
>> Okay. >> Let's go through that guys. These are go through a few websites that are familiar to you. pick. 64 million people
every month log on a kick. They'll watch a stream there. Twitch 240 million. Okay. Now we're cooking, guys. YouTube in comparison. >> Billions. >> 2.6 billion.
>> All right. Furthermore, it's not just monthly active users compared to streaming sites. It is the most watched thing on TV. >> It is the I'm going to say that again. The most watched thing on TV is YouTube.
>> Damn. >> The most watched and it's only growing. >> So ultimately, what is the value of being successful on multiple different websites? It's to diversify yourself. If you are only successful on Twitch, what
if your Twitch falls off? What if you get banned? WHAT IF TWITCH, THE WEBSITE, ceases to exist? That can happen. It's not a permanent thing. It will not exist forever. Then what do you do? Same with Instagram, same with everything. The
more diversification you have, the more successful you are on multiple platforms, the more safeguarded you are on potential downfalls, website fall-offs, again, bans, personal fall-offs. Now, here's a segment. I need
right now. As I look through your channels, which one is you? All right, going to have you raise your hands if you think this is you. Raise your hand All right. Maybe you have them, but you barely ever post. Okay. All right. And
and let's be a little vulnerable. Why are we not posting? are we not posting? >> Um, so it's like it's hard for me sometimes to focus on uh my YouTube channel because it's like I see the way
that other people edit their videos and I just don't necessarily make room or >> You want things to come out at a certain standard and you're not willing to post going on to make that happen because again, I go to college, I work, and I
don't have the time to do it, but I try to make that time, but then I end up being sidetracked with other stuff. >> Okay. Are you successful on Instagram? but not for YouTube. >> Yeah. It's pretty much just offload
>> Why not? >> For me, it's way harder than Twitch. interact with. YouTube or at least the YouTube videos I watch and I want to do. which seems inauthentic. >> Do you post the videos from your streams
>> No. >> Do you think your streams are good? >> Good question. >> I don't think you have to view YouTube record a YouTube video. >> If you are a streamer, I mean that's
streamer, >> your streams should be on YouTube. >> You could be a YouTuber separately like we do offline recordings. That's fine. are a streamer, why is your content not on YouTube? Who else maybe has a YouTube
channel, but you're struggling to upload consistently? Why? >> So, the the issue is I would like to, >> So, the the issue is I would like to, but um I would like a separate uh like a
live channel to post my >> things to, but someone took my name like I can't make that channel. >> Well, you don't let any usernames stop anything. I just feel like they would think that that's the real one. And
>> yeah, but you're gonna far surpass the fake one because you are you you have more autonomy there and so that will and you'll just say, "Hey, that's the fake one." And I think don't let a
username stop you. You know, like you you're creating a hurdle for yourself to want to do >> for something that's really not a >> Okay? >> You know, like you could Pewdiepie's a
>> He's the biggest YouTuber in the room. It's a dumbass name. He made it when he matter ultimately. >> You are what matters. you got? >> Yeah. Um,
discouraged cuz I'll post like on Instagram or other platforms and it like go crazy and I try to post the same thing on YouTube and it won't go crazy. So like I have to stop posting and I just randomly try. So that's where the
consistency [ __ ] up at. You need the validation of success to be able to continue to post and you're putting your energy into where you're getting energy >> I think that's valid. Okay. >> Can I break some news to you all right
>> Yes, sir. >> It is really easy to make content when >> It's It feels so good to go live when you know the viewership's going to be >> Feels so good to post on IG when you know the clip's going to blow.
it's going to bang. You know what's hard? Doing it when the viewership is down. >> And let's go one step further. Next you? >> We're all going to fall off.
>> All of us are going to fall off. >> It's going to happen. news. >> I wish forever. >> Everyone's going to fall off. >> Kai said that is going to fall off.
WATCH HIM OUT. >> He's going to fall off. You told me to shut my mouth. Name someone name a famous actor from 150 years ago. I'll wait. >> FREEMAN.
There's going to be moments where you're falling off. If you want to get back to what you do in the moments where you're falling off. You got to stay consistent through the hard times. Okay. >> So, whatever excuses, hurdles, barriers
you've put in front of yourself. I can't get my channel name. I'm not getting the same views on a certain platform or I'm not doing as well as I used to be. You have to get over those hurdles cuz no one else cares. They just want you to
output. And if you don't, then you're never going to succeed on that platform. >> So, guys, I have good news for you all. >> Okay. Okay, >> I got the I got the cheat code. >> I can know.
>> I can tell you exactly how to be successful at YouTube. >> Why? Cuz I'm old. >> When I started out, we didn't have short clip farmers. >> So, for me to grow as a streamer, I had
to grow as a YouTuber. >> And I think growing on YouTube is >> Really, >> there's no discoverability on Twitch. Yes, >> YouTube is a scientific game.
>> It is not about how enigmatic your personality is. It is not about the connections you have. It's about how well you understand how the website works. And if you put the time in a study, you will reap the rewards. I
promise you that. So guys, what is the number one skill that you need to learn to become a great YouTuber? >> The number one skill Shut up. >> You going to be good?
>> Number one skill to be very good at every upload. >> Wrong. >> Edit. >> Wrong. Oh [ __ ]
>> Consistency. >> Wrong. >> Yugi >> thumbnails. >> Go further. >> Um, title
>> Um, length >> package. Clicking everyone listen >> packaging [laughter] >> Now you got for that. >> That was tough.
>> [ __ ] >> guys. >> YouTube unfortunately or maybe fortunately depending on your view of it fortunately depending on your view of it is not a platform for artists. It is not
a platform for creatives. It is a platform for marketers. Okay. >> And you have always heard, I'm sure, if you watch other YouTubers say, "Man, I wish I didn't have to, you know, bend over for the algorithm. I wish I didn't
have to package my videos for the algorithm." But they do. All of them do. algorithm." But they do. All of them do. Okay? It is necessary to succeed on the website. So, LET'S START ABOUT THE FIRST thing that people see when they go on
YouTube. Let's talk about thumbnails. This is a pretty simple question. Which thumbnail is better? If you think the one on the right is better, raise your >> Oh, my bad. My bad. The one on the left. Yellow jackets. If you think yellow's
yellow's better? Who thinks yellow's better? We got three. >> Jason, Suki, Pudgy, is that it? Okay. Who thinks right is better? Okay. Interesting. That is very interesting. Why?
>> Um, just the facial expression and it's like action going on in the thumbnail. one's better. >> Yeah. Congratulations to you all. >> [ __ ] >> This is an objective measurement about
question. >> This is an AB thumbnail test that I did. YouTube has this feature. You can upload multiple thumbnails. They'll give them in. You should have it on your YouTube page as well. And they'll show you which
one people are more likely to click. And you can see the one on the left, all right, is overwhelmingly more successful at converting clicks than the one on the right. This is objective. It's not a subjective measurement. Do you guys know
>> Yeah. >> Michael Reeves is one of the best YouTubers. I think he's a robotics YouTuber. He has a little test. I'm Michael Reeves secret. You're the only people who know about this outside of
>> All right. >> The Michael Ree method. Oh, >> what Michael Reeves does is when he's debating what thumbnail to go with, he >> Oh [ __ ] >> Why? Because when you're looking at a
scrolling by really quickly. They're really small. So, what does it look like without focusing on it? When you guys were on this one, you're talking about, "Oh, the jacket looks like this. The car in the back has those details aren't
give a [ __ ] when you're scrolling YouTube. Be honest about yourselves. You're scrolling for half a second. You squint your eyes. Which one looks better now? >> All right. Now you're like, "Okay, hold
up. I understand the one on the left." >> Those stick out a little stronger. right's a little vague. What's that thing in the back? It's harder to see. do we have a question? What's up? >> Um, what are your thoughts on AI
>> [ __ ] no. >> I think AI thumbnails will be rejected by the viewers. And so, what is your goal? to get people to watch your videos >> Okay. So, you can use AI thumbnails if you want to save money and get no
viewers, but that's up to you. >> All right, guys. WE'RE GONNA DO A FEW >> And now we're going to use the Michael Reeves method. I'm going to show you two thumbnails. These come directly from Mr. Beast. I asked him for his AB testing.
So, there's going to be an objective correct answer. And these ones are correct answer. And these ones are pretty lopsided. on the left is better on the than the thumbnail on the right? Who thinks left
is better? >> Raise your hand if you think left is better. >> Got about three. Okay. Who thinks right is better? >> Okay.
>> Correct answer. >> I [ __ ] suck. Yeah.
>> All right. >> It means that you don't know what you're >> And that's all right. It's okay that you do not know what you are talking about. uploaded a lot. This is why we are going through the exercise. But this is
something you can be actively doing and actively thinking about. Next part of packaging, y'all. How do you make a good title? Do we have any guesses here? a title before you do the video. >> I think this is good. This has been said
by other YouTubers as well. If you think of the title before, it helps every have? >> Um, I think about the the most exciting Yeah. >> And like put the title around that, but
beginning of the video when it first starts. Even if like it's just a clip the video. >> Guys, we're working too hard. >> Yeah. >> Don't we have too much going on?
>> Yeah. >> All right. How do we guarantee that we >> Steal. >> Steal that [ __ ] >> Steal that [ __ ] straight up. I promise you, I have stolen more YouTube titles
than I can think of. I promise you more people have stole YouTube titles from me than I can count. >> Look, I'mma show you guys a video. >> I remember watching this video. >> Damn near 10 years ago. All right.
>> It's called How I Accidentally Wrote the Office theme song. million views. A lot of people saw it. I saw this and I thought that's fun. How I accidentally I made a video called How I Accidentally Won a Chess Tournament.
again. >> Oh [ __ ] >> And again. >> And I think you get the point. >> I'm still >> You can keep doing it.
>> I've accidentally done probably too many things at this point. I have to slow it down. >> I'm still Howto videos are good, right? >> This is like educational stuff. I think what I do, what I genuinely do, all
right, is I will think of what I want the title to be. I will look up to see >> Yeah. >> Ultimately, there is a playbook that you can be inspired by. You can follow. It can't be oneonone. Don't be Rivera,
right? Don't steal a thumbnail and title bar for bar. >> But I think YouTube is a game where people take from people. That's how it works. It's part of the game itself. Do not feel shy about looking stuff up to
get inspiration. Now, I want to talk a bit about what you upload. Yesterday's class, I talked about the content funn. All right, if you missed that lecture, it's available online. Ultimately, though, the
discussion was about when you stream, you should stream to create clips like video out of it. >> Okay. The thing I want to talk today is about taking risks
and using the tried and truths. Before I showed you all these examples of me doing this, why did I do this 500 times? Why did I make so many videos called how >> Cuz it worked. >> Because it worked. And what do you do
when something works? >> You do it again. Okay. You do it again. >> You do it again. Okay. You do it again. But you can't always do it. You can't do leave, >> right?
>> So, you have to take risks and mix that in with your tried and trus. And when >> Take more risk. >> You stop doing them. >> So, I have six videos here. I'm going to show you guys. These are just six random
videos posted back to back to back to back. All right. Four of them are tried and truce. I had done these before and they had worked. Okay, this one is in red. Why? Because it didn't work. Am I going to do another
Aim IRL? >> Probably not. Didn't work the second time. Why would I do it a third? Will I do another video about Geogesser? >> probably. 1.4 mil. I'm happy with that. Now, everyone's barometer is a bit
different. I look for a million views for a YouTube upload. I also took two risks. Okay. I uploaded a Monkey Ball video, a game I hadn't played in like six years where was just long form playing an arcade game from 2001. How'd
it do? Not so good. 670,000 views. Am I going to take that risk again? Maybe not. Maybe if I really enjoy it, I can. But it's it's an information that I can [ __ ] at the wall and when something sticks, throw that same [ __ ] at the wall
and then be a little brave. Mix that bravery in. All right, next up we're going to talk about intros. That is the third part of packaging. It is the intros to a video. It is the first thing people see when they see a video. I'm
going to be pretty honest with you guys. The idea of clickbait, >> Y >> All right. In the traditional sense, if somebody clicks your video and they don't get what they expected to get when
they clicked in, they're clicking off. >> And when they're clicking off, where's >> Into the [ __ ] >> All right, that video is not going to succeed. I promise you that. So, the the thing you need to do is really focus on
that first minute of a video. That matters so much more than any other minute of a video. All right, I'm going to show you two intros that I made. I better. They're going to be 50 seconds. Be a bit long. Bear with me. Try to be
quiet because I don't have too loud of a speaker. All right, first video. 10 million. That's how many people have bought Magic Chameleon. For reference, that is more than Mario Kart World did in the first few months it came out.
weeks ago. In fact, it's more than Street Fighter 6 has done in 3 years. And it's more people than subscribers I have. And that's a free button to press that I want you to press now. But it got me thinking. But what if you had actual
professionals, aka artists? How would they do? To find out, I employed the help of my good friend Squeaks, to be static hunters, and we would chase down professional artists, to see just how good they were at hiding. I made the
the time in the world. And lucky for us, at the time we did this recording, they dropped a new map, which was in our gallery, which made things a nightmare. All right, I'm going to skip the [ __ ] one because I think our data is too ass.
But I do want to ask you guys, what was good about it? Okay, we're going to self-glaze here. What were the four things I hit? I'm looking for four things specifically that I hit that I think you need to hit in every intro. Go
>> You called them to like do something without doing it in like a way where you >> Okay. >> It's called a call to action. >> My bad, bro. >> Like the tone in your voice like being
>> Like the tone in your voice like being animated like had us drawn in. and also use something that was trending. Yeah, >> I would say ignore the tone tone of voice. I don't think that's something that you need to do. I think your voice
should always be authentic to you. I think it's a like maybe even a fault on me that there's a recognizable YouTuber voice. I think people don't like that. I don't think it's necessary to adopt like some Mr. Beast, YOU KNOW, I TRAPPED 100
PEOPLE IN A DUMPSTER. LIKE, that's not necessary. You should be you in the intro. Guys, I'm looking for the four Ps. Okay, what are the four Ps? Let's go Ps. Okay, what are the four Ps? Let's go through them. We got premise.
>> What is this video about? You can also think of this as the hook. >> Okay, that is the premise of the video. That needs to be instantly explained. The context of what they are about to see needs to be explained. If you do a
live stream and you want to turn that into a video, you probably didn't do a good job contextualizing. You can record an intro separately that you tack on to the beginning and then instantly you've elevated that video because now someone
what streamer U is or they didn't watch. And maybe you want to show off that you had a fight at 1:00 a.m. when you should have been in bed getting ready for class in the morning. You can contextualize I got into a fight at streamer. Some hook.
streamer university. >> That could work. >> Second P. >> The problem. Okay, you have a premise in a video. All right, in most media, there's a problem and you need to solve
it. What is the problem? Okay, in the context of the fight, okay, I got into beef with someone. I have to resolve this with these hands. Okay.
>> All right. in the metric chameleon. The problem is that I have a bunch of artists and me and my dumb friend Squeaks have to find them. >> How are we gonna find them? There's a problem. There's stakes to it. That's
why it matters to watch. This one's optional, but I think it's valuable. It's the plug. >> Okay. I had a subscriber plug in that one. >> That one got me
>> 16,000 subscribers. >> That one video I got 16,000 subscribers. What do you mean by plug? >> Plugging something. So you can either plug yourself. It is it is a call to action if you want to think of it that
>> But you're plugging you're plugging to people to subscribe at this point. You want. It's optional. You don't need to plug every video, but you can. >> No, it's it's by no means necessary. It's just one of the four pieces you can
do. Final one, payoff. Okay. In a video, if you set up a premise, you set up a problem, there has to be a payoff. Jason says he's going to get into a fight. What's the payoff? Got to see the [ __ ] fight happen. All
right. And in that intro, what I do is I say, "Stick around to the end because we're going to go to an art gallery. Going to get a little crazy." So, the Stick through the rest. You'll get to it. It helps increase your watch
retention. This is an example of two separate videos that I've done. One where I recorded the intro beforehand, the other one where the intro is just from the stream. Look at the difference, bro.
>> 70% of people were watching at the 1 minute 12 second mark when I recorded one you just saw. >> The other intro, 41%. More than half the that's a 2hour video >> and half the people are gone in a
minute. Okay? And that's because the intro is dog [ __ ] And I can admit that But these are charts that you should be looking at, very familiar with, all right, and working on. All right, next up, you
How do I get an editor? >> Do it yourself. >> All right, I can't afford a clipper. >> I'm broke. >> Can my editors do the thumbnails? When do I scale my team?
>> How much do I pay my editor? >> Okay, guys, >> Okay, guys, just ask. Okay. If you need anything, you can just ask. And I'm not saying just ask me. I'm saying you can ask
just ask me. I'm saying you can ask people to help you. What I did for basically all my first hires is I did one of two things. One, I poached people who I thought were amazing. >> This is a god-like business strategy.
They do this in every level of business, in every vertical of business. Okay? Maybe you see a channel that has really great editing and you love their style. Maybe ask them, "Hey, you want to edit for me?" All right. Maybe someone has a
great clipping channel and you want to know how they did it. Ask, hit them up. Okay. I've never signed with an agency, but I understood the need to have an agent to do sales. Do you guys know Loaded's
agency, Loaded? Has anyone heard of this? Loaded is a a pretty large sales agency in the streaming space. Their top sales agent was Kelby May. All right. I thought he was good at his job. So I poached him and here he is on
almost 5 years of stepping away to leave Loaded, which mind you genuinely one of the biggest ad agencies in the game to join my dumbass. Okay, poach. The other my employees working with fans. All right. If you
guys are struggling to get an editor, what I've done is I've asked I've literally gone on my live stream. I've gone, "Yo, guys, I really want to get clippers, but I don't know how to get a clipper. If anyone clips, hit me up."
These are emails or messages that I received, and this is literally the working with these people. This is from October 2020 from my shorts editor,
work with him six years later. I said, "Do you have a message?" The first email you sent. This is it. I asked on stream. He sent me the email. I looked at my email. I replied, I hired him. All right. The one in the middle, Shake
I've been working with this guy for 8 years. Okay. I said, "I need an editor." He said, "Oh, I saw you need one. Sent me the message." I hired him. I still work for him today. Last one is another editor I have. Polite. I said, cuz Shake
Drizzle's kind of a lazy [ __ ] I said, 'I want to edit my Pokemon videos. Shake Pokemon. I don't know why. So, I said, 'I need someone who will do Pokemon. This guy, polite, comes up. He goes, I'll edit Pokemon. Send me a message. I
hired him. All right, make your concerns known. Put your asks out. You'd be known. Put your asks out. You'd be surprised who reaches out to you. Now, here's the reality of it, though. What if they suck?
>> You I got good news for you. You suck, too. it join you? All right. You're not going to have a Mr. Beast editor leave his there's something really beautiful and also powerful about both of you sucking
in improving at something together. Okay? Give them the grace that you yourself want. Here's a fun quote for you from Epictitus. No great things come into suddenly for not even a bunch of grapes can or a fig. All right? Even a
grapes got to wait. Even a grapes got to grow. Get the water. Get the sunlight. them that grace. But I promise you, there's a lot of dividends you can get with them together and trying to find your voice together. Okay. Last thing I
want to talk about here, guys. Don't trust me. >> I am someone who succeeded. To do that, it took a lot of luck. But
there's also something known as survivorship bias. I made it. Now I can say, "Guys, just do this, this, this, and I go home into my million-dollar mansion. I'm living a good ass life." And you all bought what
I said without maybe thinking critically yourself. Do I agree with him? Okay. I remember when I was a smaller creator, Mr. Beast invited me to uh his place to
a video with him. So, I went and this is Mr. [ __ ] Beast. He's got like 100 million subs. So I'm like, "What do I got to do, Jimmy? How do I make it like you?" And Mr. Beast goes, "Oh, just make banger videos." Yeah, you should just
should make should be an absolute banger. And I go home and I go, "All right, team. All we're doing from now on is banger videos." A month later, I'm like, "Fuck banger videos. I like the workflow I have. I
like the life that I lead. I don't want to put all this effort and high production into one YouTube video. I want to have a chat that I talk to. I want to have this community I formed. I want to make the videos about Geogesser
because I like Geogesser. I don't give a [ __ ] if it doesn't perform 50 million views. I'm happy with the mill. So, you don't have to follow the playbook bar for bar as I'm saying it. All right? Trust yourselves. Trust your instincts.
Some things I'm saying maybe you agree with. Some things they don't. Don't trust me implicitly. Take it all with a grain of salt, guys. That is my lecture for you. Do you have any questions for me?
just so you know, I'll be doing office hours directly after this class, 1 to 2 longer chats. It's up to you. Can be about anything. If you have any questions right now, you have a couple of minutes before your time is up. So,
>> Yeah. What's up? What is your advice for like like I like to do gaming, I like to do uh vlogging, I like to do even with gaming sometimes it's like different types of gaming. Is it recommended to do it all on one channel or have separate
>> I think a lot of you deal with this. Jason the you can probably speak about >> I have a vlog channel, I have a live channel, I have a main channel and I got >> I think this is a trap that a lot of people fall into. They make different
what happens? they all fall off. >> One of the channel falls off cuz you can't upload consistently on it. I think it is ambitious to be making all these channels and expecting to be consistent on all of them. I think it's fine to do
one channel. I would not do two unless there is a reason for it. I will give you an example. I have three channels that I upload consistently on. One is a channel? Because it is just the VODs uploaded. They are unedited products.
Okay, that is my reasoning for it. All right, [snorts] second channel I have is my main channel. It's my cut downs, my edits, these things that I put my intros into. Maybe I do some VO for. Third channel, it's a second channel I have
called Lwin. I don't do anything for this. This is basically like I'm realizing I'm streaming six hours and maybe I think this is the segment that I happened that was kind of interesting, but I don't want my editors to work on
I basically just have a couple of people, clippers if you want to call them, who just pull from that and upload it there. So what I do to separate my channels is the context in which the videos are made, not the content of what
the videos are. Does that make sense? So I would think of it that way. If you're need to be consistent on all of them. So it's a bigger ask. All right, y'all. being here. I appreciate it. >> All right, take your seats, y'all.
>> Take your seats, everybody. Just to reiterate it, I think one of the are is the relationships that you made here. Okay? And I want to for a moment talk about collabs. I want to talk about collaborating. What I view as the most
important parts of a successful collaboration. Before we jump to it, I'm curious your guys thoughts. What do you think, let's see some hands, the most important thing to get out of a collab is? What is the most important thing? I
>> to like build a stronger connection with each other. that's interesting. What do you got? >> I would say like learning something that >> Learning something you haven't learned before. Okay.
>> Who else got something? What do we got? >> I think meeting someone that you would >> Okay. Like strengthening relationship similar to the first one. >> Uh I think having like a different like if you collab with something that's
under your umbrella, it's like different eyes on you. So like trying to get people from a different umbrella and sort of cross-pollinate audiences. Okay. because like if you collab with someone who's like in another niche, you know,
you like cross the niche. >> That makes sense. [ __ ] all that. Most important thing, guys. The absolute most important thing you can do in a collab, >> Okay, >> that is literally the number one most
valuable thing you can ever do in a collab is have fun. Why? Because if everyone's having a good time, you'll want to do it again. That is literally want to do it again. That is literally the most important thing. Okay?
It is ultimately a relationship. It's an interpersonal relationship. Is there a third tertiary thing going on? Okay. Viewership success, yada yada yada. somebody, even if the viewership's great, are you going to want to keep
the streamer is, let's just say a hypothetical, you're at a university and they throw sauce on you and they have 150,000 viewers and so your viewership what happens after the sauce is on your body. Is that someone you want to hang
on you? >> Probably not. >> So maybe you'll want to avoid Rakai. But the other, and this is literally a list, okay, when I run events, I run major events with 40, 50 plus people. The
everyone who went had a good time because if they had a good time, they'll come to another one. All right, a little secret for this one. If you have food, it's in person and you guys get food, people get way happier when they're when
they're full. Second thing, make it easy. Okay, if you are setting up this collab idea, maybe you had the idea. Make it as easy as possible. What you do it, when you are going to do it, how long it's going to be. Communicating all
that efficiently is super valuable. Okay, maybe there's a creator here who's with, but you know they're busy. Make it as easy as possible for them to say yes to the collab. All right. And then third, and this is I think what you guys
are poking on to me is the least important. Still valuable, sure, but right? It's the success that comes from a collab. Crosspollination, whatever, That is the least important part of a collab.
your friends cuz it don't get you views? >> Yes. >> Yes. >> Yeah. >> Interesting perspective. >> All right. Here is a real message that I
received from a viewer. His name's Ruie. He's a smaller streamer. He said, "Hey, Lawway, I was listening to the yard and I caught a conversation that I had with for somebody to beat me in Super Smash Brothers Melee. If you don't know
anything about me, I'm a professional Super Smash Brothers Melee player." So, how does someone who starts from day zero learn to beat me? All right. So, he came up with a proposal. This is the proposal he sent me. He outlined exactly
what he was going to do, how much work he was going to put in, and what his expectations were for me. Now, this came all because we were talking about a it take someone to learn? He wanted to make that reality. Do you know what I
make that reality. Do you know what I said to Ruie? Snap. Yes. Why? He made it easy for me. Sounded fun to do. And I like the guy. I think he's putting in work. I collab with people all the time.
I collab with big streamers. I collab with small streamers all the time, constantly. And I will collab with literally anybody in this room. If you come to me with a good proposal, that makes it easy on me. Who here knows who
Squeaks is. Squeaks hits me up. He's about a 100 viewer Super Mario 64 speedrunner. >> I like Super Mario 64. I watch a squeak streams. I think he's funny. He hits me up. He says, "Let's do a race. Do this
day. It'll take an hour total. That's it. I do it. It was an amazing time." What happened? Squeaks was funnier than me. Half my viewers left to go watch successful streamer. [laughter] This could be you. All right, guys. This
could be very important in collabs, and I'm sure you've experienced this. Be careful of what you become in pursuit of what you want. what you want. A lot of you guys are very successful
streamers at getting clippable moments, posting them to Instagram, Tik Tok, wherever those blow up. And you might notice that a lot of people here maybe go a step too far. They cross interpersonal relationship boundaries
to get a clip that will be more successful because they're doing something out of pocket, something a little crazy, something a little wild. This is happening constantly. Okay, I can tell you right now the ROI on that
doesn't make sense business-wise. It is a bad move. Okay, you are making a fool a bad move. Okay, you are making a fool of yourself to get more views, maybe a 2 million view clip, whatever here, there in burning bridges with people who
otherwise might like to collab with you in the future. Okay. Does a nuisance streamer get views? Do they get some success? Sure. Do you want to be Jack Dherty? >> Okay.
>> [ __ ] no. Do not lose yourself in the pursuit of what you're trying to accomplish here. All right. This is a little fact that you guys are all going to have to deal with a lot earlier in your career. Uh
and it's going to be a bit of an awakening. Right now, more people know you than like you. In life, for the most part, more people like you than know you. All right? You meet people in your family,
they like you. In school, you know, maybe they like you. Right now, an overwhelming amount of people know your faces and names but don't like you streams or whatever. What's going to come from that is, and I'm sure some of
you experienced this, you might get hate farms. There might be clips in context, farms. There might be clips in context, out of context that blow up way larger than an audience you are familiar with. Okay? And if you guys know anything
about the internet, they have zero grace for you. They're probably being pretty mean to some people in this room right now. and that doesn't feel very good. Another note on that, your streamer friendships are constantly being tainted
because there is a third party in that relationship, the viewer. And then the also deal with this, is you cannot control your reputation. You literally It is an act of ego to try to control
it, but ultimately the good thing is your reputation does not matter. the relationships with the real people in your life, okay? Your tangible friends, friends, whoever, your family, that is what matters, not what the people online
It's a very hard thing to do in practice. I'm just saying this as a reminder for you all. I promise you, okay? No matter how loud you think the noise is at any mo moment from hate, whatever, it does go away. The things
times are going to be your personal relationships. Okay. Now, let's talk fasts And I see those numbers. 87% never hit the peak again. Let's do it. Let's go
through these tips right now, guys. This is an easy guide. Anyone can follow the assignments for you. It's how easy I made it. Raise your hand if you did my
Be honest. Who did my homework? >> I did what? What? >> Me. >> You didn't do my homework? I have been >> You didn't do my homework? I have been busy and I don't mind.
>> Don't apologize to me. I don't mind. >> But you're missing the fast track to success if you don't do these tricks. Let's go through them. First one, writing down your goals. All right. Writing down your goals for yourself for
value of writing down a goal? One, when you write it down, you materialize it. universe that you want to achieve this thing. Is it corny? Yes. Does it work yes, there are studies that show that writing down your goals helps you
achieve them. One more note on goals. I said the next 6 months, but there's a they can do in one year, underestimate what they can do in 5 years. Make yourself a 5year goal, too. You'll be surprised how much you could accomplish
surprised how much you could accomplish in that time. Second trick, make it a schedule. All right, streaming has no schedule. Who's been streaming 24/7? Who's been streaming every single minute? That's probably exhausting.
Y'all are tired. There is no reason you cannot stream another minute, you'll make another dollar. But when do you stop? Hold yourself accountable by making yourself a schedule. And in that schedule, leave
some time for ideiation on what you're going to do on stream. You should be this every single day. what you do on stream, where you're maybe going to get some clips, what segment could be a YouTube video, what the viewers might
enjoy, what you might enjoy, all that happens from the ideation process. Next up, content funnel. This goes in part with the ideation, but stream, you can get a lot out of it. Multiple videos, multiple clips, long
form VODs, whatever it is. MASTER YOUTUBE BY WORKING ON PACKAGING. I had a ultimately I've looked at all of your channels. You guys are mostly dog [ __ ] at YouTube. And it's because you haven't spent the effort to learn packaging.
Packaging of a YouTube video is 60% of the success of your YouTube channel. the success of your YouTube channel. Finally, scale your team. You are individual. If you scale, you can accomplish more. All right. If you have
an editor, that frees up the time you have spent editing. Now, obviously, you going to talk about scaling in a moment, but scaling allows you to accomplish but scaling allows you to accomplish more. So, here's about the only advice I
can give you to succeed at being the best you, and to succeed at being the best you, and it's to not lose yourself in the grind. I cannot tell you the amount of streamers who I talk to who are drone
bots who all they can talk about are numbers, viewers, streams, [ __ ] Bro, it makes you a rotted individual. People connect with you because the life experiences you've had up to this moment. If all you do from this moment
on is stream every waking moment, then you lose what made you special in the you lose what made you special in the first place. Live life, enjoy life, connect with people. Don't lose it because you're trying to hustle, be a
creator, grind 247. >> All right. Now, number one, something a a little lesson. Sure you guys have seen it. Respect goes to everyone. All right.
I think Dean Sat made a mistake. Respect belongs to cameramen, right? I know he content, but people are treating cameramen like absolute trash. Respect who have to clean up everybody's [ __ ] because they're too busy with their
stream to put away a tray IN A REVOLVING CLEANING BELT. YOU JUST PUT IT ON. IT'S 5 SECONDS. OKAY. story. I'm not going to out who this person is. We have a TVU backpack. It's
streamers have because they have a lot of money. I was not with my friends Cam and Christian. They were together. Cam had the backpack. Christian was next to had the backpack. Christian was next to him. I'm outside. I'm I'm separate. A
streamer at this event walks up, sees a TV, sparks up a conversation. They start chatting with Christian. Christian after a while gives him a heads up. Hey, by >> Streamer walks away without saying another word.
weekend. >> That happened here. That happened this >> That happened here. That happened this weekend. happened though. >> What I'm trying to say is people are not
more valuable because they have a larger view count. People are valuable because they are people. Because they are human. Because we're all human. All right. Second point, talk about friends. Value of friends. They keep you grounded. All
of friends. They keep you grounded. All right. Don't drop your day once. >> Let's go to Christian one more time. >> Christian, how long I known you? >> 25 years. >> 6 years old. First grade. We're on a bus
>> All right. That's my boy. I hang out with him every day. applauded. That this is basic [ __ ] for normal people. But sometimes when you're streaming, you lose yourself. big streamer group starts hanging out with
you, you start hanging out with them. Okay, that's great. But hang out with people offline. IF YOU HAVE STREAMER FRIENDS, THAT'S FINE. Take some time to hang out with them offline. All right, >> go for
>> You pointed at me. >> I'm going general for the group. If you have friends who are streamers, you can hang out with them offline. group. >> I hate my friends.
>> Hobbies. Not everything you have to do is work. Not everything you have to do is stream. Find some for me to go to Dodgers baseball games and occasionally gambling a little more than I should. Not the best hobby, but it's what I got.
Finally, enjoy what you're making. Like, I think that really is ultimately it. If you really enjoy what you're making, then you really don't give a [ __ ] how well it's doing. Doesn't matter if you have a,000 views
really just liking what you're doing, not as much. Not really. Can you afford your life? Sure. Great. That's amazing. That's all you need. You're enjoying your dayto-day. Promise you it's a lot better than if you go to an office job.
So, try to find something you enjoy. It's a creative pursuit. Find something you enjoy making. Enjoy creating. Okay. This is some [ __ ] that I think everyone could use here. No matter what size you are, if you are scaling up your team,
maybe you have an editor, maybe you have a clipper. Okay. I have a team of 15. You are responsible for everyone you are hired. You hire, excuse me. You are the boss. This is a professional relationship. Okay? For me, when I hire
someone full-time, what does that mean? It means they have left their job. They're betting that I'm going to take care of them. I'm responsible for them. Okay. Why do I stream as much as I do? I like
it, but it's because I have 15 people I am responsible for. And if I [ __ ] off for a month, payroll might be a little rough that month, and that doesn't fly. Okay? You got to treat your editors, clippers, cameramen, whoever, like
employees. What do I mean by that? Meet with them weekly. Set a schedule. Communicate. Give feedback. Don't just go to your editor, GO EDIT THIS. WATCH what you edit it after.
Watch what they edit after. Give them some feedback on it. It goes a long way. Okay? Help them improve at their craft while you're improving at your craft. I've uploaded probably 2,000 YouTube videos. I watch every single one. I meet
>> Wednesday. >> Wednesday. 12:15. I meet with my entire what's going to happen that week, what I'm expecting to create, how I want their edits to to go, which which videos are going on which channel. All right?
You are a boss. You have to be in charge of that stuff. Second point, if you eat, they eat. I don't expect you to be paying editors crazy amounts when you're Okay? And new editors also don't expect to be making that much. My first editor,
I paid $100 a video. All right? My first editor is still my editor today. He makes well over six figures now. Okay, I'm eating. He's eating. It's how it goes. You can give a percentage. You can give a flat fee. Whatever it is, a
succeeding, they should also be succeeding. They're part of your success. Don't ignore them. Final point, beware of scaling up too fast. I made this mistake. I started a company called Offbrand Productions. The idea was I
It was an ambitious project. I hired a team of 30 people. >> Holy [ __ ] >> After about 16 months, I lost $3 >> [ __ ] >> Oh my god.
>> Oh my god. >> The person who I had run the company, >> okay, did not do a great job letting me know how much money we were losing. >> My bank account had $1,200 in it. This is true. This is two years ago.
>> I was at risk of defaulting on two companies. I had to sit in a room in front of a group about this big and let them know two weeks before Christmas we were going to let them go. It was not a great
experience. That was because I scaled up too fast. I was too ambitious. That was too fast. I was too ambitious. That was a fault of mine. Beware of scaling up too fast. Doesn't mean you can't hire someone here and there or whatever or
make hires eventually. You don't have to go getting all right. Now I need a then two weeks down the road you're like, "Ah, actually, sorry guys, I lied. I looked at the numbers. This doesn't make any [ __ ] sense for me." Okay, I
appreciate you all being here. We have one final slide to talk about. And this question. What do you really want? Do you really What do you really want? Do you really want to be a streamer? And that doesn't
mean that you need to, you know, quit right away or start streaming 365 days, but really understand why you want to be a streamer. And it could be any number of reasons. I broke down a few of the big ones. Maybe simply put, all you
actually care about is getting rich. Okay? I'll tell you, streaming is not There's 6.25 million streamers. The 10,000th biggest streamer, 10,000th out of 6.25 25 million makes about 50k a year. Okay? So, unless you are in the
top 500 out of I'm going to say that number again, 6.25 million, you're not the most efficient path. Maybe you want to be famous. Again, not the most efficient path streaming. There's a few big streamers, all right? But if you go
anyone outside of Kaisen and I show Speed, they're not going to know who you're talking about. I know because they I talk to them and they say, "What go, "What's your name?" And I say Lewig and they go, "Oh." And then the
conversation ends. [laughter] All right? It's not the quickest path to to fame if that's what you want. Or maybe you just want to play games. In which case, that's chill. Then the success doesn't really matter, right?
You can play games on stream, offream, with a job, without a job. The success part doesn't really matter. But you have to understand very deeply what your motivations are. And I cannot tell you what they are. But maybe the answer is I
don't really care about the streaming part. I care about a creative outlet. Or I really enjoy the streaming part, but I don't like the game of it and I just want to play some games with the small community that I have. I like that.
Okay. You don't have to shoot to be a top 100 streamer. You don't have to Just something to keep in mind. I want you guys to think about the only thing I for your time, y'all. Appreciate [applause] it. BEAUTIFUL
are free to leave at this point. I do not mind if you walk out. I will be here until about 1:30. Uh, does anyone have some questions right now? We'll take >> How can I come back from being hate farmed?
>> How can you come back from being hate farmed? That's a good ass question. >> That's a good ass question. >> Uh, I think hate farming is a bit of an inevitability. I remember I used to
watch competitive Super Smash Bros. and there's a commentator I really liked. infectious personality. He's great at his job. I thought, "Who can hate this guy? He's amazing." I saw hate threads about this guy and I was like, "What the
fuck?" Then I went to live streaming. I saw this creator. His name's German 985. I'm like, "This guy's amazing. He can do no wrong." I saw some hate threads about that guy. And then I realized you're never going to be perfect. There's
What is the best thing you can do after being hate farmed? It's be the best you, the you that you are proud of 5 years down the road. And ignore the noise. Do not try to re in control everyone's opinion about you. It doesn't matter.
>> Do you like what you do? >> Yes. >> Then [ __ ] it. >> Okay. Yes. certain situations or >> if it is a situation in which you [ __ ]
Absolutely. >> Right. Right. Right. >> Okay. >> You are not taking that accountability >> for the hate farmers cuz there there's no apology you could ever say that will
that will that will be accepted. >> Every apology is a dog [ __ ] apology. Okay. You guys know this. You never seen an apology of someone who's [ __ ] up and gone, "Well, good job. [laughter] >> We nailed that one."
>> Okay. So, ultimately, what matters is you regaining trust you broke. >> Okay? And that is your community. >> Okay? Maybe that's your friends. Maybe it's whoever it is. That's what matters.
>> You're not directing it towards responding to points of haters. >> They do not matter. But it does matter to be accountable for question. It's a good question. >> What's your take on cancel culture and
your peers being cancelled? >> Uh, what is your take on cancel culture and your peers being cancelled? It's a good question. It's a very uh nuanced question. I think one, cancel culture doesn't exist in the traditional sense.
to make content, they're not truly canceled, right? Jack Jordy is still out there making [ __ ] And and I think a lot of people would wish he wasn't, but like he does it regardless. no one can stop him and and that's his right unless a
maybe like where a true cancellation comes in. Um as far as your peers, I think that is your responsibility to prioritize interpersonal relationships.
Uh and if you've done a good job doing that, then that shouldn't matter. Does that make sense? But ultimately I do view friendships that I have with creators, okay, differently than friendships I have with people in the
party thing. You know what I think about a lot? I have a [ __ ] ton of viewers. tomorrow with 100 viewers, are they going to want to collab with me as much? going to want to collab with me as much? Probably not. Just realistically, that
is part of the game. So how legitimate is that friendship? Is it based off of who they view me as a as a person or is it based off of the success that I can it based off of the success that I can bring? It's a mixture and that for me is
So, I do not view them in the same sense that I view friends who love me regardless of my success, my wealth, my status, whatever. Uh, but ultimately interpersonal relationships and you have to deal with those mostly offline.
>> Any other questions? Want to do a Maybback Monday? >> I'll drive to you. >> Okay. When? >> Okay. When? >> Um the weekend that we get back.
>> Friday. >> And you'll come to me? >> What time? >> How long is it? hour. >> All right. Morning, evening. What time?
probably like around 3 p.m. >> Yeah, I can do that. >> Make it happen. >> Make it happen. >> Make it happen. [applause]
>> Hey, man. >> All right, y'all. [applause]