---
title: 'These Shopify Stores Make Millions Selling Boring Products'
source: 'https://youtube.com/watch?v=jsZBbd9H7VU'
video_id: 'jsZBbd9H7VU'
date: 2026-07-31
duration_sec: 77
---

# These Shopify Stores Make Millions Selling Boring Products

> Source: [These Shopify Stores Make Millions Selling Boring Products](https://youtube.com/watch?v=jsZBbd9H7VU)

## Summary

In this short video, the creator highlights three real Shopify stores that generate massive revenue by selling seemingly boring, everyday products. The examples prove that with strong branding and marketing, mundane items can turn into million- or even billion-dollar businesses.

### Key Points

- **Video Premise** [00:01] — The host promises to reveal real Shopify stores making 'eye-watering' numbers, urging viewers to save the video before the niche gets flooded.
- **Store #1: Yours Clothing** [00:15] — A plus-size women's fashion brand from the UK generating £230 million per year (~£25 million/month). It has 2.5 million monthly visitors and runs 600+ active Meta ads. Its best-seller is a simple pair of curvy fit trousers.
- **Store #2: Manta** [00:29] — Sells a white noise machine, earning roughly $2 million per month with 500,000 monthly visitors and over 110 active ads. Operates as pure direct-to-consumer with no sales or gimmicks, relying on strong copywriting.
- **Store #3: Nectar Sleep** [00:56] — A mattress brand doing $500 million per year (~$41 million/month). It was acquired by Ashley Furniture in 2024 for $1 billion, proving a huge exit is possible in the sleep niche.
- **Tracking Tool and Engagement** [01:09] — The creator mentions using 'Winning Hunter' to track such stores (link in description) and asks viewers to comment which store gives them the most ideas.

### Conclusion

The video demonstrates that boring, functional products can be turned into highly profitable ecommerce brands when paired with effective advertising and direct-to-consumer strategies. These case studies serve as inspiration for entrepreneurs looking for untapped product niches.

## Transcript

real Shopify stores that are doing absolutely insane numbers right now. Like eye-watering numbers. So, save this video before this niche gets flooded. Number one, Yours Clothing. Plus-size women's fashion brand out of the UK.
women's fashion brand out of the UK. They're doing 230 million pounds a year, which is roughly 25 million a month. 2.5 million monthly visitors. 600 plus active meta ads as we speak. And their best seller is just a pair of curvy
women con four trousers. Boring product, insane brand. Bang on. Number two, Manta dropped a white noise machine that's blowing up. They're at around 2 million
a month, half a million monthly visitors, and over 110 active ads. Pure direct-to-consumer. No sales, no gimmicks, just brilliant copywriting. Number three, Nectar Sleep. Mattress brand doing 500 million a year. That's
41 million a month. They got acquired by Ashley Furniture in 2024 for $1 billion. shipping basically, ended up a billion-dollar exit. Absolutely nuts. I
track stores like these on Winning Hunter, link's in the description. Let me know in the comments which one's giving you the most ideas.