---
title: 'YouTube: Don''t Post Every Day, It''s a Big Mistake!'
source: 'https://youtube.com/watch?v=A5PsAGVX1Y4'
video_id: 'A5PsAGVX1Y4'
date: 2026-08-04
duration_sec: 691
---

# YouTube: Don't Post Every Day, It's a Big Mistake!

> Source: [YouTube: Don't Post Every Day, It's a Big Mistake!](https://youtube.com/watch?v=A5PsAGVX1Y4)

## Summary

The video argues against posting YouTube videos daily, explaining that it leads to audience fatigue, decreased reach, and lower CTR. The creator emphasizes focusing on quality over quantity, maintaining a consistent but not overwhelming posting schedule, and discusses exceptions like news channels and podcast clips.

### Key Points

- **Daily posting causes audience fatigue** [00:01] — Posting every day makes people tired of you; they stop clicking because your content becomes routine and common.
- **Scarcity increases engagement** [00:55] — Creating scarcity makes viewers anticipate your videos more, leading to higher engagement when you do post.
- **Personal experience with decreased reach** [02:03] — The creator noticed a decrease in reach and CTR after switching from every-other-day to daily posting.
- **Focus on good videos, not daily posting** [03:02] — Focusing on daily posting leads to lower quality; instead, focus on creating videos that generate results like views, sales, or positive impact.
- **Quality over quantity** [05:07] — Quality is more important than quantity; a well-researched, thoughtful video outperforms many mediocre ones.
- **Don't go too long without posting** [07:21] — Consistency is key; at least one video per week is recommended to avoid being forgotten and to keep improving.
- **Exceptions: established channels, news, dark, and clips** [08:47] — Exceptions include channels with a loyal daily audience, news channels requiring timely content, dark channels with daily posting norms, and podcast clip channels where daily posting is effective.

### Conclusion

The main takeaway is to prioritize quality and consistency over daily posting, as daily posting can lead to audience fatigue and reduced engagement. Exceptions exist for specific niches like news and podcast clips, but for most creators, a sustainable schedule of 1-3 videos per week is optimal.

## Transcript

these days is posting videos every day, and if you're doing that, be very careful. It might seem like it makes sense, but in the end, it doesn't. Here, I have a channel where I post videos every day, but
there are exceptions, so at the end of the video I'll talk about those exceptions. One of the reasons posting videos every day is bad is that people will get tired of you. You might be someone who
posts really good videos that people like, that they enjoy your content and want to watch every day, but if you post videos every day, people will get tired of you. Every day you'll appear on the
won't click on your video anymore because it's become common, routine. It's like, "Oh, it's Gabriel's video, another Gabriel video," you know? It might seem very silly, very silly, but people really do get tired of
but people really do get tired of you. You have to create scarcity. What would you've ever come across a YouTube channel where you thought, "Wow, man, what a video!"  Wow, that guy is awesome! And then you start watching all of his videos, you
watch everything, but that guy does n't post videos every day. He ca n't post videos every day, and what happens to you? You think, "Man, day!" And then when he posts a video, you say, "Why watch it? Why doesn't he
I really like his content, so I go and watch it. I don't know if this has ever happened to you, but it happens a lot to me. And it's very interesting because, let's say, there's a
post videos every day. If he starts posting videos every day, you won't watch his videos anymore. Okay, I'm saying this YouTuber, say, "I met a really good guy with 20,000 subscribers, and he does
he posts are really good." If he starts posting videos every day, you won't watch his videos every day. It's a sure thing, and you can see that from the metrics.  Okay, so I was posting every other day here on YouTube, on this
channel, and I released a video, a day passed and I posted another one, the exposé video, and it did really well. Then a day passed and I said I hadn't posted, and then I did. So I kept doing this every other day thing.
the hype from the first two videos, and then I started to notice that the reach was decreasing, the CTR was decreasing. So what happens is that the decrease after I started posting one video a day, and what
really happens is that people get tired of you, even more so if you're a new person. I but most did and won't continue building your content. So click, and then the reach will decrease, and then you'll post another video and
I advise you not to post videos every day, firstly because...  People will get tired of you, don't forget there are exceptions, and at the end of the video I 'll comment on those exceptions. Okay, let's move on to my second
point, which I don't have in my notebook. Here's the thing: you have to focus on posting good videos, not on posting videos every day. And what I mean by that is, if you focus on posting videos
every day, you will post videos every day, regardless of whether they're good or bad. So your focus is on posting videos every day, not on posting good videos. And to
necessarily have to post every day. You can post difficult. I'll be very honest with you, especially beginners, it 's not about focusing on posting videos. But what is good? It's very relative. What
is good and generates results, like views, There are videos with very few views, let's say in sales, videos with very few views that generate many sales and a lot of money.
getting sales, getting money, getting views, getting...  The comment is about getting likes, it's about making a video that you really want to record, a video that you know will generate something positive and
good for the person watching it. It 's really very relative what's good, but you know what a good video is because you're in your audience, you * main one, the first person who watches your videos. Have you ever
stopped to think about that? So, post videos that you would like to watch, that click on, would like to watch until the end. Okay,
'm recording for you is good. First, I already had, man, I have a had just last week, like in four days, I had all these
video ideas, they are very good video ideas, very good indeed. I could very good video ideas, very good indeed. I could very good at coming up with ideas. It's possible you could record
videos every day, but avoid it, especially in the beginning, don't do that. especially in the beginning, don't do that. Another thing, quality is more important than quantity.  You've probably heard about this in many places, and it won't
be any different here, okay? But how can I describe what this video of mine here. Why do I think it 's a quality video? thinking about making this video before, okay? I've had this idea for a while, and it's an
audience that I know connects with the most. It's the people who want to create a YouTube channel, who consume content on YouTube, I know this video will appeal to those people who are similar to me because I
YouTube, and so on. First, I did some research, so I already had this a video by Joba appeared—to tell the truth, a video by Joba appeared—it's on the same idea, like, don't post videos every day. And I thought, wow,
this video, and I got more ideas for this video that I'm recording here for you. And that doesn't mean I'm copying him, just...  One thing I copied from him, which I'll mention at the end, is an example, but I studied a
bit more and made some bullet points, right? These are some points I want to tell you so you don't lose focus so much, like I'm doing with TDH here, which is very good. I really like doing this, losing focus like I'm doing now, but
I studied a little more before making the video. The last videos I recorded were more of a venting session, talking to the camera without necessarily a script, so this is already being more thought out, you understand? So,
quality for my content here would be more or less this: quality for your can be a really awesome thumbnail, it can be a really awesome script. So, good videos are relative, quality
is also very relative, but always focus on bringing really good videos to your watch, and like them. Look how great it is, it's so simple for people to click on your video and leave satisfied. That's great, like, I know that
will have other insights about posting videos every day and...  For me, this is great, that's the goal of this video. Click on this video and see something that will enrich you, okay? For me, that's quality. Okay, so always focus on
quality, not quantity. Another thing, we can't make mistakes in this, which is not going too long without posting. Okay, really posting videos is very platform. You have to be there producing, first and foremost. Because you'll be
improving over time. The more videos you post, the better you'll become, right? But don't go for quantity, don't post too many videos, post good videos, then than the last. That's the best strategy, okay? But if you go too long without
won't deliver your videos, and firstly, people will forget about you, okay? So you have to be there and at the same time create more scarcity, okay? I'm saying is, at least one video per week, at least one video per week
is a great start. You can post two videos per week, three videos per line of reasoning.  Here's what I think is already a lot: posting every other day is three to four videos a week. That's three to four videos a week,
so for 30 days you post, and in a month you post 15 videos. For me, that's a good limit. Okay, but at least one video a week. Don't fall into the trap of not posting at all. You think, "Oh, I'll spend a month producing content
and then I'll post." That only works for people who are very good at YouTube, and most people who are beginners on YouTube, don't do that. Don't waste so much time producing content. In my opinion, try to produce
at least one video a week; it's a great start, but don't limit yourself to one a week. Next, we come to our exceptions. The first exception is channels that are already have people there who consume the content daily. I'll give you an example:
posts videos every day, but he probably does because he knows successful because he already has an audience there that...  You already follow him, you already know what his content is like, you like his content, so if you're not
Now, if you're an established person, ignore this video, you shouldn't even be ignore this video, you shouldn't even be here. Second thing, this is the he gave an example there, I really liked it, he talks about the
exceptions too, which is the news channel. With a news channel, you have to post is sometimes not enough because you have to give that quick news story, and then you get that view boom, then it dies because it's all about timing. So, news channels don't
example is Dark channels. There are several types of Dark channels, but there are many Dark channels where you post every day, and if you're going to enter find other Dark channels similar to yours. And then you see that all the guys
well, so you'll probably follow the same line of reasoning. Of course, that is, if posting videos every day doesn't decrease [the impact].  The quality of your video is good, but if you have 10 competing channels, your " Dark" channels, that post videos every day,
videos every day. And the last example here, which is this channel I'm every day, and sometimes more than one video a day, are podcast clips, live stream clips, and so on. In my opinion, these are the
videos that get the most views on YouTube. Podcast clips are, the format that gets the most views on YouTube is views on YouTube is podcast clips. So it's a niche, it's a
consume, regardless of whether you post one video a day, two videos a day, or three videos a views that come from podcast clips don't come from people subscribing to the channel. I think 3% of the people who follow clip channels don't
recommends that video because it's a very good video, you understand? People watch it. So for clip channels, I advise you to post at least...  Once a day, so you can post two, three, four, five, six times a day as long as you don't lower
your quality, you understand? But like this, it's at least one quality video, one very basic, you make a quality video and a quality cut. It doesn't edit, it doesn't need to be a viral cut, it's a very good idea. So if
podcast cuts, just click on the first link in the description, we're having a video where I talk more about how to monetize and viralize podcast cuts on TikTok.