[00:01] have finally hit Apple and they have really hit. So already on apple.com the MacBook Neo goes from $599 to $699. The MacBook Air goes from $1099 starting to $1299. MacBook Pros go from $1700 to
[00:15] $2000. And then the Mac Studio gets the biggest jump I've seen of all this stuff. It goes from $2000 starting to $2500. It's like a 25% price increase. The iPad Airs have gone from $599 to $749. The iPad Pro goes from $1000 to
[00:30] $1200. And there's so much more. The Apple TVs, the HomePod, the HomePod mini, and the Vision Pro all got price increases. The iPhone is safe for now, but I would keep an eye on that. And yeah, I feel like that Mac mini price
[00:44] like a warning shot and now there's this is just all the rest of it. If I was guessing, this is a temporary price increase for as long as this memory shortage lasts, but we also have no idea how long it's going to be. So I would
[00:56] just consider this the new prices for everything. And we can thank SK Hynix everything. And we can thank SK Hynix for that.