[00:01] just content, but a tool that can be connected to monetization.  Moreover, it doesn’t matter whether you have a channel on one platform or several platforms at once, like I do.  The logic is the same everywhere.  Over the past 12 years, I've tried various
[00:13] monetization options, and I now understand which ones work well in practice, while others are unstable or take a long time to get going.  In this video we will look at current methods.  I'll show you an option that can be used even
[00:27] if you have a small block or, for example, if monetization.  That is, you gain enable monetization, while the platform itself pays for the content through advertising.  But it's
[00:44] important to understand that to do this, you need to meet the platform's requirements, that is, gain a certain number of subscribers and views.  Even after connection, income can depend heavily on the channel's algorithms and subject matter.  The second
[00:57] model is donations and closed content. This is when your audience sends you a donation or signs up for access to additional paid content. Works well if you have an engaged, active audience and personal
[01:10] contact with them.  But it's important to provide value regularly so people understand why they're subscribing.  Thirdly, there are direct advertisers.  When brands come to you on their own, you find them through an agency or directly.  This is one
[01:24] of the most straightforward methods, but it takes time.  It is necessary to conduct negotiations, coordinate integrations and build relationships with brands.  And, as a rule, it begins to work stably when the channel already has a large asset and a clear
[01:37] audience.  The fourth is your own products or services, for example, courses, consultations, services, and even house construction services.  In this case, .  This is one of the most powerful models, but it requires preparation.   The
[01:52] product itself and the packaging are important.  You need to build processes and understand how you will offer it to your audience.  And in fact, if you look at all these models, you may encounter the following problems.  You need a large asset, you need to
[02:05] look for advertisers or wait a long time for results.  And this is where a separate model appears, which works differently.  This is a recommendation model where you simply share within your content what you
[02:17] use or recommend, without any advertising, but as part of your regular video or post.  But to do this, you need to choose an affiliate program and study its product.  By the way, there are many such services now .  There are separate affiliate
[02:32] programs from the brands themselves, where you work directly, and there are aggregators that offer promotion of a variety of products, stores, and services. To avoid having to sort through each option separately and wasting time searching, I
[02:46] recommend using Yandex Russia's tool for bloggers.  The catalog so you can choose what really suits your audience.  The essence of the model is simple.  You log into the service, select a product or brand, and then create content for it
[03:01] .  Here, you can use ready-made material from an advertiser, or Rosya for bloggers will offer you text generated by a neural network based on your content, and then you place an affiliate link.  All that remains is to wait for an
[03:14] active audience.  I would like to point out that it is not the displays that are important here, but the actions. For example, when a person clicked on a link, added a product to a cart, or almost immediately.  There is no need to wait for weekly spheres, as is the case with
[03:28] classic affiliate programs.  Unlike direct advertising, such links can work for a long time, that is, as long as they are clicked and actions are performed. You can connect even with a small blog with 1,000 subscribers.
[03:41] I use a format where I simply show in a video or post what I actually use myself, without a separate sales pitch, as part of a regular video.  And this format is perceived much more calmly than classic
[03:54] advertising.  And it is precisely because of this that it works well in practice.  As a result, you advertisers.  You can choose what exactly to show.  And it can be easily embedded into different formats, such as videos, posts, and collections.  Plus, the service itself
[04:09] takes care of the technical part, including advertising labeling.  To make it clearer what it looks like from the inside, let me show you in practice.  We are now in my personal account.  Here, in principle, everything is intuitive, but let's
[04:22] go through the interface in general.  All necessary action buttons are located on the left side of the browser.  There is a big blue button here to create a post.  We will definitely come back to it now.  Below are the sections for favorites, dashboard, statistics,
[04:35] post history, platforms, finances, and actions. After registration, I recommend that you immediately add the site.  To do this, go to the appropriate section.  You see, here I have already added all my sites.  We also see that there is a mark: the channel
[04:48] is registered with Roskomnadzor A+.  Yes, if your channel already has more than 10,000 subscribers.  And to add a site, there is a button on the right to add a site. Next we indicate its link and name.  In general, I make the title the same as
[05:03] the link.  I'm pasting a link here.  You see, it’s just that the name is already picked up from the URL. You can, of course , so that it is clear to you what to call it.  Then we click add site.  And all
[05:15] sites will need to be confirmed.  The verification method is different for everyone, but VKontakte, for example, requires authorization, right?  Then you click "Confirm Rights" and confirm from your personal page that you are the owner of
[05:28] this site, and that's it, the site is immediately sent for moderation. After this, you will sign a contract, and all sites will be included in this contract .  Then you will be able to create a post.  To do this, we click on the
[05:42] big blue Create Post button. There are three options here.  That is, I want to advertise a product, and then a store, or I want to advertise a selection of products or store promotions.  Here, it’s up to you to decide what’s more convenient, of course, you need to test it.  You
[05:57] can read in more detail what it is and how it differs.  I usually work with specific products, yes, it’s more convenient for me.  To do this, I click here to select.  Now the whole catalog opens.  There are headings on the left.  I
[06:12] usually choose either auto topics, yes, or electronics.  Well, for example, auto topics.  After I select a category, there is a filter here.  Here I click, and now you can, well, look in more detail , for example, at car
[06:24] tools, jacks, and they immediately appear here on the main screen. If I don’t need a filter, for example, I just remove it.  Then all products from this category are shown in full.  And some products also have this
[06:40] information.  For example, the high remuneration, yes, it can change here, so pay special attention to this too .  And at the top there is the option to search for a product.  That is, enter the name, then we see
[06:53] all the offers and there is the option to add several products to favorites, for example .  We can also look at the approximate price.  After that we click select.  You can select multiple products.  Then there will be a selection.
[07:06] Here, pay attention, at the bottom it says, you see, there are already two products.  I click here further.  Basically, I see the selected advertising offers.  If I want to leave one, I just delete one. And also, please add any
[07:20] relevant products to the post, for example, if it's related, yes, along with this product.  If it is not needed, we delete it. Next, we select the platform where we will be shown and where we will place this advertising post.  Let me select my
[07:35] community and then click create advertising content. We are now moving on to the next page.  And here we see that the advertising post is for such and such a community. We immediately have an image.  We can
[07:49] choose which one we want to keep.  You see, on the right we have a preview.  That is, the right we have a preview.  That is, we can immediately see that this is how the post will look.  Scroll down, the text has already been generated.  There is a
[08:03] standard option, and there is personal experience.  Personally, I always do personal experience, right?  That is, how I use this product.  And here we check.  If you are satisfied with everything, we can simply copy this information.  Now
[08:17] copy it and start posting it on your site.  Or we can generate it again.  Please note, we have a preview of what it will look like.  Be sure to leave the line " advertisement" and advertiser information at
[08:33] the link, as this is required to comply with the law.  Yes, there is a link to the advertiser and a token is issued, so it is necessary.  Marking is done automatically.  Also here, if there are three dots, we can create another
[08:46] post again, yes, or delete this post if it is no longer needed.  Let me click here to generate through personal experience. Let's look at the second option. But while it's being generated, I'll say that we can open all the images that appear here
[08:59] images that appear here in a new tab and then save them to post on a social network.  We can also download it immediately.  Everything has been generated.  Let's look at a lens for high-quality shooting.  Well, I
[09:12] usually remove these stars. Now, I see that if you need a wide-angle lens, you can, of course, change it yourself. Yes, you can write it yourself, but leave this link, which is here.
[09:26] Here it is, the link.  That is, several important elements.  This link here is an advertisement.  And then there is this advertising message, information from advertisers at the link.  And they should be present in your post or in your video, yes,
[09:40] that you post.  That is, the description should also include m.  By the way, if you have a Telegram channel, you can publish posts automatically, directly from the preview, without the need to copy and paste.  Well,
[09:53] let's continue with posting on VKontakte.  Then I just copy and go to the social network. Here I click create post and insert it.  You see, all these elements are here .  The link was also picked up.  And then
[10:08] I can even take the image directly from here, copy it and transfer it to this post.  I do the same with others.  Well, or you can, as I showed, others.  Well, or you can, as I showed, yes, I told you to copy.
[10:23] Next I make a grid.  It looks more attractive this way , I think.  Yes, you need to test.  Well, that's all.  I click next and publish.  And this post will already be published.  And this link, it will be assigned to you, right?  That is,
[10:36] all transitions will be taken into account in statistics.  Once this post is published, it will have its statistics.  Once this post is published, it will have its own unique link. Now let's save it as a draft.  He will have his own unique link.  You
[10:50] click like this to copy the link to this post that you posted.  Next, indicate it here and click attach.  After this there will be moderation.   You will advertising post has actually been published.  Well, then go to the
[11:04] statistics and see how much you managed to earn.  And for this to work, several things are important.  First: take only relevant products.  The second is to present the material through experience, not directly. Third, do not overload the advertising content.
[11:18] And fourth, use different formats.  In the end, it is important to understand one simple thing.  Blog monetization is not just one method, but a whole system.  There is content, there is an audience, there are different income models.  And recommendations are one of the
[11:32] tools that can be built into this system without constantly searching for advertisers.  So the question is not whether it will work or not, but how you integrate it into your system.  Please share in the comments how you currently
[11:44] monetize your blog and whether you've tried the recommendation format.  And with you, as always, was recommendation format.  And with you, as always, was Stas Bykov.  See you.  Bye.