[00:03] days just to find out if consistency alone can grow your account even without having a clear strategy. So today we are analyzing my personal Tik Tok account to see what someone can learn from posting consistently. For this experiment I
[00:16] long as I could trying to grow a lifestyle account because that is the most popular type of account that my students want to grow. And going into this test I just wanted to post whatever I wanted. No rules, no strategy. It was
[00:31] whatever I wanted to that day. The first takeaway that I got from posting consistently for so long was I really got to figure out the type of content that felt true to me. This is usually what I tell my students when they are
[00:46] having a hard time trying to figure out what niche to do. It's okay to take messy action or to take action without clarity because as you start creating, you will naturally find what feels true to you. So, when I first started
[01:00] posting, I was posting like motherhood tips. I posted a few outfits, some coffee videos, and I just kind of dabbled in every topic that I was interested in. And over time, I really started to figure out I don't really
[01:17] like talking about motherhood tips. That's not my thing. I don't think that's something I want to be known for. Same thing with like fashion. I felt Tok shop products too much. So, I was like, I need to step away from fashion
[01:30] for a bit. But where I really found that I loved and where I shined shawned shown where I really found my place was with coffee content. I had so much fun making
[01:42] those videos. So, I really started to find my own lane as a lifestyle creator. When you are just in create mode in those beginning stages, it's okay to sometimes not have a strategy because it allows you to experiment and try
[01:55] everything that you're interested in. And then over time, you'll start to see what feels true to you. And then when you find that thing, then you could add takeaway that I learned was the more you create one type of content, the more you
[02:11] are forced to think outside the box to challenge yourself when approaching a piece of content because I was doing coffee videos, you know, I did one and I I'm like, "Love this." And then I did a third and I'm like, "This feels the
[02:24] same. How could I change it up?" So then every single time I went to make a coffee video, I was thinking, "Okay, what's a different shot I could use in the beginning? What's a different angle I could film the espresso being pulled?
[02:36] Maybe what's a different pacing to my edits? So, I started to kind of play around with not only the filming, but also the editing style. And I feel like I'm still playing around with this. I'm not an expert at all when it comes to
[02:49] coffee content. But, it's been a lot of fun to just have one thing to experiment in. And I feel like that naturally has helped me become better as a content creator, but also increased the quality of video in that one zone. Takeaway
[03:03] number three for me is kind of a mishmash of a bunch of things, but it mishmash of a bunch of things, but it was me figuring out how the heck people post so consistently. How do people actually post every day? How do people
[03:16] post multiple times every single day? And I think I figured it out. There were some days I was posting three times a day because I followed one framework that I learned for myself. And that is sharing one thought, one moment, and one
[03:30] process with your followers. So, as I'm going through my day, if I have a random thought about a topic that I want to be known for, I'm just going to pull out my phone, record that thought, press upload. Those talking to the camera
[03:43] videos really built community. The next one is sharing a moment of your life. This is something that was really easy for me to do because I have an app on my phone called 1 second every day. And for the past, I think two years, I have
[03:58] gotten into the habit of filming one moment of my day every day and then I end of the month it'll do like a little recap video for me or at the end of the year it'll do a full year 1 second of your life every day looked like for a
[04:11] already been doing and gotten into the habit of doing. And I was like, "Wait, what if I film a moment of my life, just like I do for my one second every day." And then I post that moment. It could be an encouraging quote on screen. It could
[04:24] literally anything. But I'm sharing one moment with my audience. Again, this is something you don't want to overthink. It's just as you're living a moment. Oh, this real quick. Oh, my child's having a meltdown. Let me just record this real
[04:38] treadmill. Let me record this real quick. It is one simple moment. And then the third thing was a process. Now, this is something that shows your followers something beginning to end. For me, it was like a coffee video. So, I would
[04:50] make my coffee from beginning to end and share that with my audience. I also did the day. It was like a 2, three minute video, but it showed a full process of, okay, let's start laundry, fold, put away laundry. It also doesn't have to be
[05:03] like laundry does. It could be you doing your hair. So, if I just did a little quick video of putting my hair up, that is a process of how I put my hair up. If you can rotate through those three things, you can post frequently, very
[05:16] frequently, but you have to be willing to let go of perfectionism. You have to be able to be willing to not overthink the caption, the hashtags, the hook
[05:28] text, the audio. Again, for me with this experiment, I was not trying to grow. It up what other people are doing. Oh, let me recreate this. Like, it was just me creating what I wanted to create and what felt true in that moment. Low
[05:43] pressure to no pressure. Now, if that thought, moment, process, framework just doesn't click for you or you enjoy doing content research and trying to figure out and map out the type of videos that you're going to be posting. I do have a
[05:56] Tik Tok content calendar where you can plan out your ideas ahead of time. That's usually what I do. Like for my business account, we posted I think how many videos was it in 108 days? I think it was like 76 or 80 videos. Those ones
[06:09] little bit more about it. We're thinking about the hook text. So, we use a content calendar to plan out my business content. If you want a content calendar, Tik Tok, which I'll link down below. The fourth takeaway that I noticed over the
[06:23] fourth takeaway that I noticed over the last 108 days was slow growth meant stronger community. I feel like we'll go over my analytics in a bit, but because it was more of a slow growth instead of a viral videos popping off left and
[06:37] right type of a thing, I am so much more connected to the people who are following me. I recognize names. I recognize faces. I recognize commenters and people who are showing up. Like, I know Katie will probably comment on my
[06:51] videos and I'm going to comment back. I found creators that I like in my niche and I follow them. we engage with each other. It feels more like a tight-knit creator and these are the followers. You know what I mean? So, slow growth can
[07:06] actually be a good thing in terms of closeness with your following. The fifth closeness with your following. The fifth takeaway is there are a lot of videos sitting in your camera roll right now that can be posts. There are some days
[07:18] where I lay down to go to bed and I realize, oh shoot, I forgot to post. I didn't film anything today. and I just go to my camera roll, filter by videos, because I'm used to the whole 1 second every day thing, but there's so many
[07:34] videos there that I'm like, "Oh, I could just grab this from 2 months ago or I could use this. I never posted that." You have so much content already in your camera roll. Even if it's videos from 5 years ago, that could be a storytelling
[07:47] thing. Like, there's this video of me from seven, eight years ago, eight years was like, "Oh, cool. I'm gonna use this video and then a video that I filmed a few weeks ago." Boom. Shakaaka, I have a new post up. So videos that are already
[08:01] in your camera roll can be used even if they're really old. It could be part of a storytelling post. This leads me to my next takeaway, and that is you can repurpose a video so many times in so many different ways. It blew my mind
[08:16] when I was really forcing myself to post something. I felt like I didn't have anything to post. I would reuse videos that I had already posted and just kind of like repackage them another way. I have a full video that breaks this down.
[08:29] It talks about how to turn one short form vlog video into 10 short form videos for your channel or for your account. And I, for example, I have this
[08:41] video of me making what was it? The salted maple ice latte. That was my original post. That became 10 other posts that I distributed over the 108 back to back to back because that would just be like you might be able to tell
[08:56] it was just repurposed, but I did one with like an aesthetic sound and then one with me talking through the recipe and then one of just a closeup, me aesthetic six-second video. And there are just so many ways that I was like,
[09:10] "Wow, I could take this same footage and use it this way and then use it this way." So again, that pressure from me having to post every day forced me again to think outside the box and figure out how to repurpose footage that I had
[09:23] already used and posted in new ways and formats. The video that I posted, breaking this down, is definitely one I recommend watching. So many people have loved it in the comments, and I haven't seen anybody else talk about this
[09:36] strategy or break it down in such a way. So when I learned this for myself, I was like, I need to do a breakdown of this. So I did. Go give that a watch. You're thumbs up because it's going to tell YouTube that other creators like
[09:49] And if you learned two new things by the end of this video, consider subscribing since it's a simple way to support me, my channel, and it allows me to continue to make free content like this for you every single week. My next takeaway is
[10:03] every single week. My next takeaway is Tik Tok has a strong evergreen game. Like I knew their videos, you could post them and they'll do well over time, but them and they'll do well over time, but I had no idea how long videos could
[10:16] continue to do well after posting. I had a video that I posted years ago, was it 2 years ago, that just kept bringing in views and followers, which sounds like a views and followers, which sounds like a good thing, but sometimes it's not a
[10:30] good thing because those videos were so old. It was not what I wanted to be them because I was like, I am getting some weirdo followers on this one. It was like a legging review and getting some crepo guys on that and I was like,
[10:46] I don't want my followers to look like that. So, I privated it. Private edited it. [laughter] And then the other one was like a video where I was doing a Taylor Swift dance tutorial and talking about Swifties and I was getting just
[10:59] like Swifties following me. And I'm like, again, this is not something I want to be known for. This video is years old. Why am I still getting followers and views from this? Let me private this. For those of you who are
[11:12] unfamiliar with evergreen or evergreen content, it's content that has a long shelf life after posting. For example, if you post an Instagram story that's going to stay for 24 hours, that is not evergreen. It cannot always be found. It
[11:28] is not always easily accessible. Whereas this YouTube video, I post it today, 5 years, 10 years down the line, I will likely still be getting views from this. YouTube. It's easy to find. It is evergreen. It is living its best life.
[11:45] The shelf life is almost nonexpiratory, expirationary. It doesn't expire. And I didn't realize how strong of a game Tik Tok had in this evergreen content lane. This is why one of the methods that I teach my students
[12:00] of the methods that I teach my students is to always lean into keyword research don't have to always do that with every post, but when you're leaning into topics people are probably looking for in Tik Tok search, you will show up in
[12:14] results for a long time and get evergreen views, subscribers till the end of time. So evergreen can be really, really great if you're posting content to be known for. At the same time, evergreen content can hurt your account
[12:31] want to be known for. For example, my legging review and my Taylor Swift that, but I was still getting passive followers and views from it, so I needed followers and views from it, so I needed to private them. So, over the 108 days
[12:44] that I posted consistently and the 126 videos that I posted, what were the results? What did my analytics look like? Let's jump into it. This screenshot is showing you an overview of the analytics over all 108 days. And as
[12:59] you could see, overall my engagement, views, likes, comments, shares went up. If you're posting, you're probably getting views. So that makes sense considering the months and weeks before this 108 time frame, I wasn't posting.
[13:14] So naturally, views, likes, comments went up because I started posting every day. Now, what's interesting is the followers. So over 108 days, I only followers. So over 108 days, I only gained 251 followers, which is about two
[13:28] followers a day, 2.3. Don't know what.3 means for humans, but it's about 2.3 followers every single day. When looking at which video brought me the most views and followers, it was a video where I was actually responding to a followers's
[13:43] question with another video. So, I was teaching, educating something, which my content usually isn't educational or informative. It's more entertaining. But that video got the most views and the most followers over the whole 108 days.
[13:58] The second most popular videos were my his and her coffee videos, which I'm those were actually really fun to make. Those ones were not educational. They were just entertaining with a trending audio. Now, overall, that growth rate of
[14:13] two followers a day is not typically something content creators are striving for. Let me just say there is nothing wrong with slow growth. Like I said, I community of people who genuinely are interested in the same things I'm
[14:28] interested in. But most content creators or people who are aspiring to be content creators, they want rapid growth or quicker growth. Maybe closer to 50, 100 followers a day or even dare I say 300 to 500 followers a day if you're
[14:42] shooting for like 10k followers within a 30-day time frame. This whole experiment 30-day time frame. This whole experiment showed me that consistency is great. Everybody says be consistent. But if your goal is rapid growth, it's not just
[14:56] consistency alone that will get you there. You need consistency and strategy. So now completing this test and experiment, I'm curious what it would look like if I was intentional and strategic with my posts for 108 days on
[15:13] that's a video you would want to see down in the comments. Thank you so much for watching and I'll see you in the next one. Bye.