[00:00] Maduke speaking. Welcome to another live session. And today I want to talk about something really interesting that I'm running into a lot more in the last couple of weeks with all this stuff with
[00:12] AI, everything that's changing. What am I talking about? Faceless video. So today what I'm going to do as far as it goes for creating online courses, teaching online, we're going to talk about faceless videos and more importantly, about whether or not you should be involved, how to be involved,
[00:28] when to be involved, and I'm going to give you three tools that you can use to create faceless videos if it's something that you end up wanting to spend some time on, adding to your repertoire, thinking that it's of value for you. Now, every morning I do these, or we'll try and do it in the
[00:44] morning, but I do live sessions. I take a look through my tab, some of the stuff I'm running into, some of the tools I'm using, how it applies, and that's what we're doing here today. So, if you do have any comments, discussions, things, of course, put them below. I'll include all the
[00:56] Links below for any of the tools or resources that I mentioned. And also, trainingsites.io. You're free to join in a lot of free courses there. Plus, if you just want all this done for you, that's one of the things that we do as well.
[01:10] We'll create and do all of this work for you so that you don't have to worry about it. So, where do we start? What's going on? Well, let me just kind of go through, put this in perspective.
[01:22] So I've been around a little bit when it comes to actually creating online courses. I'm going to tell you a story because, and this is absolutely true. When I first started out, when you were a trainer or a teacher or you wanted to give a course, it had to be in person.
[01:38] Like you were live and in person. And I was with a professional speaker for a number of years. And that was really about speaking or doing a presentation. and then the other part was training where you got to actually sit down and work with people,
[01:55] usually about the stuff that you spoke about on a conference, but it was a training, a one-on-one, one-on-couple or one-on-small group where you actually did work, you did exercises, and you're doing training. So there's two different things. One was like a speaking presentation.
[02:09] The other one was like a training presentation. And when we were doing those, the big thing that you're trying to brag about, we only had PowerPoint then, you know. We only had PowerPoint. And one of the big things that you bragged about was the number of slides that were in your deck.
[02:25] And whenever you're doing slides or any kind of presentation, you would actually, yeah, I'll send you my deck. I'll send you my deck. And it was really important that you had a really cool PowerPoint presentation because that was the representation of you if it wasn't in person.
[02:41] It was like your slide deck. and there was all science around slide decks and how perfect they had to be and the psychology about it. Should it be long? Should it be short? Should it be busy? Should it be simple?
[02:54] And, you know, one of the things for us as speakers, you wanted to make sure that you could have your face on it. It was about putting yourself somewhere else through your slide deck. So if you couldn't be doing a live presentation,
[03:07] you couldn't be doing live training, it's like your slide deck was the be-all and end-all and we were fighting. to try to get live in person, either at that training or that conference, to be able to be up and hear ourselves and see ourselves in front of people.
[03:22] And after that got going, you know, you were working on your slide decks. There was always places where, you know, you were there. There was a picture of you there. And you had to go out and get fancy headshots done, really, really expensive to be able to use on your marketing material.
[03:35] But it was all about, you know, getting live, being in front of people. Now it's kind of funny because all we hear about is, I don't want to be in front of people. I don't want anyone to see me.
[03:47] I don't want anyone to see what I look like. And this whole kind of difference between what's happening here is very interesting. And I want you to think of it in kind of three perspectives.
[04:02] The first one is that you have people who, in my opinion, are people who are treating this as online courses, as an opportunity to earn money.
[04:15] And they look at it from the perspective of how can I create content, especially using AI tools now, how can I create content in the form of something I can call a course or a video tutorial, how can I earn money with that?
[04:30] and that kind of grouping of people in many cases, not all instances, but in many cases, may not even have the experience, lifetime experience or knowledge of actually about the topic that they're talking about.
[04:46] Some of the tools I'm going to show you shortly, you can actually have ChatGPT or some tools come up with the text and then create the video. So it's not even personal expertise. It's just the opportunity, I'm going to create a course because I want to earn some money
[04:59] or I need to earn some money in a particular topic. Or this topic is in demand, I'm going to take advantage of it. So there's kind of that group of people, and these are the ones that we see out now, I think,
[05:12] because the tools are new, the AI tools are new, especially around video. So these are the ones that are very, very popular right now, and these are the ones that I think we're going to see for the short term. On the other hand, there's another group of people who are, at heart, they're teachers.
[05:29] They just like sharing what it is they know, love, and do. And they want to be on camera. They want to show their face. They just are excited about it. And they absolutely love what they're doing, hearing themselves speak, seeing other people react to them.
[05:45] and when they do it online, there's real value of doing it, not only on the video, where they want to show themselves, but whether it's a Zoom call, or a sessions call, or a Google Meet, or a Teams meeting, they can get animated, they can share what it is that they do, and they're having a lot of fun.
[06:01] Now there a group of teachers who just love doing that The problem is is some of these teachers who have expertise who love sharing it they don treat it like the third group of people which are people who are business people and know
[06:17] that they can build an education business being a teacher, creating or taking advantage of tools, but treating it as a business. So we've got three separate groups of people. We've got the
[06:29] entrepreneur, moneymaker, don't care what the topic is. We have the person who's the teacher that is excited about something. But if you combine those together in a business where you're a training business, an education business, I think there's great value. And the part that's
[06:45] interesting for me and what we're going to talk about is the fact that some of these AI tools are going to be able to leverage ourselves in our ability to be faceless and create content quickly
[06:58] that will complement or supplement what we're already doing. So here's how it goes in. I'm going to step back one session because this is really important. I was going through, I have right now, I have my campus blueprint.
[07:13] It's a PDF mind map. It's available for download at trainingsites.il forward slash map. You can go download it. This is my absolute brain dump, big picture of everything about an education business.
[07:27] there's 10 kind of key modules on it all sorts of different topics points structures all my courses tutorials everything launches off of that and I'll open it up for a second just to you know
[07:43] open it on my other monitor so I can see it you won't be able to see it yet but I'm just going to take a look at I was looking at my course setup checklist I'm not talking about lessons I'm
[07:57] talking about courses. The course setup process, I had 18 sub points. On the inputs and resources I had for it, I had, I think there was 52 separate inputs there. So there's a whole bunch of steps
[08:13] and checklists when you're actually doing a course. And the video tools that I ran into today that are smaller faceless ones don't necessarily fit into all of those because, you know, you're
[08:27] used to doing a course, you're used to doing big, long, chunky pieces and or lots of information in a structured or curated way that makes sense, that's unique for you.
[08:41] And what's the difference between a course really and a tutorial? If I look at YouTube here and we're spending time on YouTube, like YouTube tends to be a small chunk. It might be something that is
[08:53] a piece of a larger picture. It's not in a curated format necessarily or a process format. You know, there may not be supplemental information or it might be not a learning
[09:07] structure to it. It's more about an entertainment structure and keeping people hooked. So there's a whole bunch of differences between doing something on YouTube, calling it a lesson, versus a course and a lesson on a course that is for a different purpose.
[09:22] And you've got to make sure that you understand that even though the tools that I'm going to show you now allow you to do one kind of lesson, in this case faceless, you have to decide is that faceless type of video or topic that I'm doing,
[09:37] is it something that really fits into the course or is it something that I can use elsewhere? and I'm going to show you I'll show you one let's put this in perspective right now so
[09:50] if I go and I'm sure that you've heard of Udemy or Skillshare these are large marketplaces for courses and in many of the courses that I have structured we do lessons we do courses
[10:05] lessons and topics and if it's lessons only we try and do maybe you know five to seven minutes sometimes 10 minutes. That's kind of the length. And then you may find that if you have to have courses, lessons, and topics for those lessons, you may find that the topics are a little bit
[10:23] shorter. And let's go to Udemy for a second, just to show you what happens when you go to Udemy. I'm going to open up one of the courses here on Udemy. And I just picked a random one so that you could see it. And this particular course, just to give you an example, which the title of this
[10:40] one is, this is business fundamentals marketing strategy. So this particular one that I wanted to look at was interesting to me personally because two hours of on-demand video that's here,
[10:57] one article, five downloadable resources. So I took a look at it, got the description of it, But if I look at the course content, we only have two hours of content, 120 minutes.
[11:12] There's 41 lectures. How long are some of these lectures? A minute 53, two minutes 55, 241, 212, 626.
[11:26] Some of them are two minutes. Some of them are one question long, 218, 141. So a lot of this content is incredibly short. Now, is something that's short that is in a topic or a section that they've got here?
[11:43] Do you have to show your head in it? Not necessarily. And I think in the past, what happened was that when you're creating courses, the kind of thing that we all did is we took the fact that we were talking to something, a camera, something like that.
[11:59] and we're trying to create it or chunk it into parts that were core. When we have the information that we're transferring is just in our head, it not a visual learning component it just an auditory coming out and we actually the text is the part that we learning from not necessarily a visual component But that way to transfer information in some of those smaller chunks
[12:23] is something that we can take advantage of by using some of these AI tools. And remember how I told you there were kind of three different kind of groups of people? There was a people who were teachers who wanted to actually get in the weeds and actually see themselves and share
[12:40] their excitement for stuff. There was the people who were, you know, that were the entrepreneurs that wanted to treat it as a business. And then there were the people kind of in the middle that were the moneymakers. I'm going to show you three different sites that fit into those particular
[12:56] ones. And the one that I want to show you today that kind of showed up that really caught my eye was this one called autoshorts.ai. And the reason autoshorts.ai is they have two different
[13:09] models here, and one of them is a new beta one. Recently, with ChatGPT and all these tools, we could take a video and do a transcription, as an example. Or we could give a transcription
[13:22] and have it create an image based on some text that we gave it. AutoShorts right now, one of the beta features is, and these ones are free to sign up and try it for free.
[13:35] There's no credit card or anything. Maybe I'll do it if we have time here. But this one actually creates shorts now based on the text or the transcription that we give it.
[13:47] So if you are doing a Zoom call, if you are doing any kind of call that you can record, if you are doing something that is a lesson right now that doesn't have valuable content in the graphical representation of it,
[14:00] and you want to do something quickly that is in context visually to what you're saying in terms of the message you're getting across, a tool like AutoShirts will automatically create them.
[14:14] And I believe, I'm not 100% sure, but I believe they will do it in landscape format as well as portrait, a couple ones that they do. So there's a free one you can sign up, but you can see that they allow you to post your channel,
[14:29] background music, they actually have video that is generated based on the text that you give. And of course you can edit it, but you've got an opportunity now where you can create additional
[14:41] content or additional lessons quickly based on your text only or generate a text and have it as something that is now part of your course quickly to supplement what you're already doing.
[14:54] Now, I'm not talking about creating an entire course with this, but I'm thinking that as we get going here, we're flushing out the lessons, we're filling out our content, we're repurposing stuff that we have. This is the kind of tool that you want to consider.
[15:07] So this is kind of that one where someone doesn't know anything about anything. They just say, hey, give me some text about widgets, spit out some widgets, it creates a video for you.
[15:19] Like, it'll go that far now. I don't suggest that you do it, but it's something that people who want to earn some money are going to be thrown stuff up against the wall, see what they can get to create and video, and they're going to put that stuff up and they might call it a course.
[15:35] I don't think that's the way to do it because there's too much of the teacher in me that wants to go back and take a look and say, okay, so how can I make the content that I have now better, which brings us to the next tool.
[15:48] And this one's called Jupiter. Now, if you don't know what B-Roll is, and this is something that happens when recording, let's say, for example, you're a teacher, you're doing a video like I am doing, and there's no live edit.
[16:02] So if right now, for example, I just changed, it's a live edit, right? I changed the screen here. I changed to another picture here. Maybe I go on, I change to a headshot here, or I just want to be able to do a full screen here.
[16:18] So I'm doing live edits. On the other hand, if you were just recording yourself and either you only had a PowerPoint deck with a headshot of yourself or a live video in the corner, maybe you were doing something like that.
[16:32] What you might want to do is you might want to take those videos or lessons and have, if you're not using a PowerPoint deck, for example, or you want to add to something that just has a static image,
[16:44] A B-roll allows you to keep the narration going, the video going, but it replaces the actual picture that's showing up with the existing audio. So you have right now, we're looking here as an example, but a B-roll would be another video that gets edited or added to the video over top of this picture.
[17:06] And normally, if you're not doing live edits, normally you would record something, and then you'd send it out to the video editor, and you'd say to the video editor, add some B-rolls, or add some images, or add another video that is in context with what I'm saying.
[17:21] It takes a lot of time, a lot of energy, and it requires effort from someone outside of you, and or unless you have someone internally that's doing all your video editing, but it can be quite costly.
[17:34] So this tool, Jupyter, again, there's a free one here as well. What it does is it generates B-roll to your existing videos.
[17:46] And if you have, I believe if you have text on this one, it will actually create or add videos that are in context using AI to the narration or the text that is being done.
[18:00] So you can actually highlight words in it. If you do, you know, natural beauty and highlight the text for natural beauty in your actual transcription or the video that you're doing, the transcription clip, it will do a video of natural beauty.
[18:15] And again you can edit all these but it automatically brings B into your particular lessons or topics So what does that mean to you You don have to be in the headshot You can completely use B if you want to to replace where your head normally shows up
[18:33] I would use it for short ones where the audio necessarily and visual is not complementary or supplemental for learning or transferring the information that you're trying to transfer.
[18:45] Or maybe you just want it more entertaining than your head there. You can use a tool like Jupyter to add the B-roll to it and have something that's a little more, not professional, but more engaging
[18:57] in terms of the focus that you're watching, and that's something you might want to consider. So that one's called Jupiter, and there's a number of different, again, it's all about B-roll, and it shows some examples here on the screen here. You can see, for example, there's a talking head,
[19:12] highlight the text, creates the video, and it now replaces the video with either an image or a video. These rooms are free to sign up, so go and sign up. Another coffee shop is a great example that shows someone at the coffee shop.
[19:28] Trim and edit transcripts, auto-resizing so it's available all the different sizes, stock footage that's free, automated subtitles. So, again, you can create lessons and topics, if you need, that don't require your face.
[19:43] Again, if you're a speaker or coach or consultant, most of the time, most people like to show it. But if you want to supplement what you're doing or, in fact, use some of the options that are available to us here now with AI,
[19:56] use your transcriptions, dress it up. And, again, this one's all about B-roll, stock footage, subtitles, and stock video in behind. So what's the third one? The third one is, again, kind of a step up. So we've got auto shorts, very, very slow, small pieces. We've got the B-roll videos here, which is Jupiter. The next one, and I touched on this briefly before, this one's Pictory AI.
[20:24] And some of the tools that you see on this one, I just signed up for another free account, 14-day optimization. Again, I'll put all the links below for these ones. There's all free trials on them. You're certainly free to take a look at them. But these ones are if you start with a script, if you want to edit an existing video, if you want to auto-caption things,
[20:44] you can do these ones quickly and summarizing the videos that you have. So let's go and we'll do script to video. And notice it's got, we've got a script or an article.
[20:59] This is walking me through, so we've got a guided demo first. And let me just do, I'm going to cancel this. We won't do it now. You can go ahead and stay around with this one,
[21:11] but you've got an opportunity here where if you do have a script, go do the script in ChatGPT. Go do it. Bring it in here. If you have an existing blog post, take it. anything that you've got some kind of context that it can use, it can create a video for you,
[21:29] whether with pictures, anything that's video highlights, intros, outros, tips and tales, these are all here. So these kind of tools that I'm looking at here, these are the kind of tools
[21:43] that you're going to find are now available to complement the lessons that you're doing in the courses. So not only are you going to be able to create a syllabus, the outline of the lessons,
[21:55] the contents of the lessons in terms of the text, you're now going to be able to add the videos that are going to complement what used to be text only. And it's all going to be done automatically.
[22:07] This is a kind of, you know, faceless video and this whole idea of being able to basically, you know, go and earn a whole bunch of money just because you put some text into a page and you got a short out of it.
[22:19] I think it's kind of exciting. Is it what's going to be important if you're creating online courses? No. My personal belief is there's going to be that whole group of people in the middle that are trying to earn money throwing stuff up
[22:31] about a particular topic that is popular right now that they know they can create money on or earn income on just because it's interesting and it's something they can spit out and create quickly. But I think it's short term
[22:45] if you don't have a passion and you like teaching. But if you can put those together where you're creating great content using these tools and be passionate about what it is, like creating online courses and building learning sites and campuses
[22:58] and building an education business, you're going to be in a much better place in the long term. I'm really excited about all of this AI stuff. That's why I talk about it, try and talk about it every morning. Do a session like this.
[23:10] I go over some of the open tabs. These are live on-the-fly sessions. I write a little bit of notes in front of me and just kind of go from what we were looking at. So I hope you enjoyed these. If you haven't joined trainingstates.io, please do.
[23:23] We're redoing that particular site and all of the courses inside of it. You know, some of the ones you can, you'll see here that we've got, I think there's 41 that are available now. And we're building out and rebuilding all of these
[23:37] because all of the stuff is changing quickly, which is another kind of issue. but if you don't want to do or learn yourself the other thing you can certainly do still go to trainingsites.io and if you'll see on the screen there it's got the trainingsites.io forward slash
[23:52] talk go there 30 minutes spend some time with us or me specifically tell me about your project what you want to do I'll give you some guidance give you some next steps and we'll go from there
[24:04] our agency does all the business you can learn how to do it we'll do it with you either one's up to but I want you to be in a position where you can start, build, and grow your own education business. As always, like and subscribe, all the good stuff below.
[24:17] Hope to see you tomorrow, next morning, whenever I do these sessions. Take care. James Medu, expect the best.