[0:00] Do you go live and feel like you're
[0:01] streaming straight into the void? You
[0:03] come up hours later, check your
[0:05] analytics, and there's one average
[0:07] viewer, you. That's because you are
[0:09] struggling with the biggest problem of
[0:11] every creator, and that is
[0:13] discoverability. But today, I'm going to
[0:15] help you get thousands of people to
[0:17] discover you so you can grow your
[0:19] stream. If you're new here, my name is
[0:21] Barry Eps. I'm a cryptographer turned
[0:23] content creator and Twitch partner
[0:25] looking to help you grow your channel.
[0:27] But before we start, I want you to tell
[0:29] me, who do you want to stream for? And
[0:31] if you just said everyone, then that
[0:34] might be the reason your stream is
[0:35] failing. I made the same mistake when I
[0:38] started as well. I wanted everyone to
[0:41] like the content that I made, and I
[0:43] didn't grow for months. Slowly but
[0:46] surely, the doubts and burnout started
[0:49] setting in, and I ended up taking a
[0:51] break. It wasn't until I realized that I
[0:54] wanted to make content that I liked that
[0:56] I allowed myself to make jokes or even
[0:58] give an opinion on anything. You simply
[1:01] can't create content for everyone
[1:03] because everyone has different opinions
[1:05] on what is fun. Just by choosing a game
[1:07] to play, you are already making the
[1:10] decision to not make content for
[1:11] everyone. Because if you're streaming
[1:13] Fortnite, then someone who likes to
[1:15] watch GTA 5 is not likely to tune in.
[1:18] So, if you want to be discovered as a
[1:20] streamer, then you're going to have to
[1:21] niche down. This is also going to help
[1:24] with the best thing you can do to become
[1:26] more discoverable. But I'll talk more
[1:27] about that later in the video. Right
[1:29] now, we are going to have to choose a
[1:32] niche, and not just any niche. A niche
[1:34] that allows viewers to find you. Because
[1:37] let's be honest, there are a lot of
[1:40] streamers on Twitch. Gone are the times
[1:42] where you could just go live and wait
[1:44] for the viewers to pour in in their
[1:46] thousands. You don't even have to go
[1:48] further than the categories. Just look
[1:50] at the amount of games that are being
[1:52] streamed right now. Even if you pick one
[1:54] that isn't oversaturated, which by the
[1:56] way means that there are a lot of
[1:58] streamers compared to viewers, such as
[1:59] in the top 10 or 20 games, you are still
[2:02] not guaranteed to be discovered. Just
[2:04] look at schedule one. This is definitely
[2:06] not a huge game anymore. But even then
[2:09] there are just a ton of streamers. And
[2:12] just look how many of them are streaming
[2:15] to less than five viewers, let alone one
[2:19] viewer. It goes on and on and on. If you
[2:24] want to stop being trapped on one
[2:26] viewer, then there is one actionable tip
[2:28] that you can do right now to help. Make
[2:30] a list of your favorite games. Right
[2:33] now, we're just writing them down. Don't
[2:35] think too much about it. Just make a
[2:37] list. then color code the ones that fall
[2:39] into a single niche, RPG or shooter or
[2:43] whatsoever. And when you're doing this
[2:45] make sure to really drive down into it.
[2:47] Just writing shooters is a good start
[2:49] but firsterson shooters is already
[2:51] better and battle royale FPS games even
[2:55] better. The more specific you can get
[2:57] the more tailored your audience will be
[2:59] to the things you like to play. Once
[3:01] you've decided on your niche based on
[3:03] the games that you like to play, it's
[3:05] time to check out what games you would
[3:07] actually stream. Choosing the right game
[3:10] can completely change the growth of your
[3:12] channel overnight. Take for example V
[3:15] Rising. This game currently has
[3:17] thousands and thousands of viewers. And
[3:20] if you look at where you would be in
[3:21] that category with your one viewer
[3:23] well, you'd be way, way down. So, what
[3:26] are similar games that you could choose
[3:28] that might have a little less
[3:29] competition? Well, Path of Exile 2 is a
[3:32] good option, but that is still quite
[3:34] big. But if we scroll down and down and
[3:37] down, we find Diablo 4. This one only
[3:40] has a few hundred viewers. And if you
[3:43] look, most of them do not even have a
[3:45] camera or a microphone. They are just
[3:47] playing the game. So, if you start
[3:49] streaming here, you have a really good
[3:51] chance that people will find you and
[3:53] rocket you up to that 10 to 15 viewer
[3:56] range. But there is a way that makes the
[3:58] chance that new viewers find you even
[4:00] better. And many people thinks this is
[4:03] hard to do, but this technique takes 2
[4:05] minutes. So, here goes. Once you found a
[4:07] game that you think would be the right
[4:09] choice for you, head over to twitch
[4:11] tracker.com and look for the game that
[4:13] you want to play. Once you're there, go
[4:15] to the 7-day graph and look for the
[4:17] lowest points in the blue line. For me
[4:19] that is around 10 to 11:00 a.m. That is
[4:22] the point where there's the highest
[4:23] streamer to viewer ratio, which means
[4:26] the least amount of streamers and the
[4:28] most amount of viewers, making it much
[4:30] easier for you to get discovered. If you
[4:32] can shift your streaming schedule to
[4:34] stream in these time slots, then you can
[4:36] make the chance that viewers find you
[4:38] even bigger. And with your niche defined
[4:40] and your game chosen, it is time to hit
[4:43] that go live button. Or is it? Hey
[4:46] Vsauce. No, wait. One thing that many
[4:48] streamers forget you need to do to make
[4:50] your stream successful is to use
[4:52] something which YouTubers have used for
[4:55] ages, intrigue. People might see your
[4:57] stream on Twitch and in the blink of an
[4:59] eye scroll past, but a good streamer has
[5:02] them questioning themselves and
[5:03] scrolling back to find you again. Just
[5:05] look at these streamers. More
[5:08] gaming. This is just their name and then
[5:11] end game where they're playing. Chill
[5:14] chat. very chill stream. V Rising, no
[5:19] mic. Got to be real, it's time to farm.
[5:22] All these titles don't really make me
[5:24] feel like I want to click on their
[5:26] stream and see what's going on because I
[5:28] have no idea what they're actually
[5:30] doing. Just have a look at these titles.
[5:32] Repo Beta with Iron Mouse. Well, first
[5:35] off, Iron Mouse is a huge streamer, so
[5:37] having that name there is great, but
[5:38] also you immediately know that they are
[5:40] playing the repo beta. So, if you're
[5:42] interested in what's going to happen in
[5:44] the next few weeks in Repo, you are
[5:47] definitely going to click in to see
[5:48] what's going to happen. Similarly, here
[5:50] we have a 24 hours of fun. They're
[5:53] playing Repo. They're doing a 24-hour
[5:55] stream. Just having that 24 hours in
[5:58] there makes it very enticing for people
[6:00] to click in and go, "How many hours have
[6:02] they been going?" Honestly, all these
[6:04] things where you can describe what you
[6:07] are doing before people click in, that
[6:10] would be absolutely fantastic to do.
[6:14] When you don't know a streamer, what
[6:16] would you rather click on? A chill chat
[6:19] stream or a 24-hour repo beta? I know
[6:24] which one I would click on, and I think
[6:26] you do, too. On YouTube, you even get a
[6:29] thumbnail and a title. But on Twitch
[6:32] Kick, and all the other live platforms
[6:34] you just get your title to play with.
[6:36] So, it is important that when a new
[6:38] viewer sees your channel that they can
[6:40] immediately see what they're going to be
[6:41] watching before they click onto your
[6:44] stream. That way, if you're actually
[6:46] doing the thing in the title, people are
[6:48] much more likely to find you and stick
[6:51] around. But you can't just throw up a
[6:53] title. To do that, we first need to know
[6:55] what you are going to do during the
[6:57] stream. And for that, you need to plan.
[7:00] As a wise old man once said, "No, not
[7:04] me. If you failed to plan, then you are
[7:07] planning to fail." As I said before, the
[7:10] time of going live and waiting for
[7:12] viewers to flock to you is over. So, how
[7:16] can you plan your streams for success?
[7:19] Well, it's really simple. You have
[7:21] identified the game you want to play and
[7:24] that is already half of the plan. The
[7:26] other half is how you are going to play
[7:28] it. One of the easiest and best ways to
[7:31] grow your channel as a new streamer is
[7:33] by thinking of challenges that you can
[7:35] do during your streams that hook people
[7:38] in and keep them interested. So, if
[7:40] you're playing Fortnite, you could use
[7:42] melee only or play no build in a normal
[7:45] build Fortnite match. If you're playing
[7:48] Elder Ring, you could never level up or
[7:50] even do a no deaths challenge. And if
[7:53] you're playing Balders's Gate 3, you can
[7:55] do an Honor Mode Dark urge playthrough.
[7:58] By putting these restrictions on your
[8:00] game play, you make them into a
[8:02] challenge, and that is something that
[8:04] draws new viewers in. I mean, you can
[8:07] try it for yourself. If I die, I create
[8:10] a new character is far more catchy than
[8:13] cozy vibes. And the best part is this
[8:16] will also help you do the final thing
[8:18] that is going to help you grow your
[8:20] channel. Because one of the hardest
[8:22] things to hear from many new streamers
[8:24] is that discoverability on Twitch just
[8:27] sucks. Twitch does so little to help you
[8:30] be discovered. The categories themselves
[8:32] are usually organized highest to lowest
[8:34] viewers. So, when you are looking for
[8:36] someone new to watch, you get to see the
[8:38] biggest people first, leaving the new
[8:41] and small streamers stranded at the
[8:43] bottom with no one to find them. And
[8:45] even if they did, whenever you are not
[8:48] live, no one is going to find your
[8:50] stream because Twitch doesn't show
[8:52] offline streams. As silly as it sounds
[8:56] one of the best things you can do as a
[8:58] new streamer to grow is to not stream at
[9:00] all. If you want to really boost your
[9:03] streaming career and grow your channel
[9:05] quickly, then you need to make content
[9:07] on other platforms, specifically short
[9:10] form content. But the problem is that
[9:12] short form content is hard to produce
[9:14] and requires almost as much effort as a
[9:17] full-size YouTube video. You need to
[9:19] craft a hook, make a call to action
[9:21] edit it together, add subtitles, and as
[9:24] a new and small streamer, you're often
[9:27] working or studying full-time, so you
[9:29] don't have time to do all that. And that
[9:32] is exactly where Nexus Clips comes in.
[9:34] Nexus Clips help streamers like you turn
[9:36] your Twitch moments into short, powerful
[9:38] clips that are perfect for platforms
[9:40] like Tik Tok, Instagram reels, and
[9:42] YouTube shorts. Instead of grinding
[9:44] hours live with no growth, Nexus Clips
[9:47] lets your best moments work for you
[9:49] even when you're offline. It
[9:51] automatically pulls highlights from your
[9:53] stream, lets you edit them with ease
[9:55] and gives you tools to post them across
[9:57] multiple platforms, so you're being
[10:00] discovered 24/7 instead of only when you
[10:02] are live. All you need to do is log in
[10:05] add your Twitch account, and it
[10:06] immediately starts scanning all your
[10:08] future streams for good clippable
[10:10] moments, and even gives it a virality
[10:12] score, so you can see the chance that
[10:14] these go viral before you even start
[10:17] editing. I've been using Nexus clips
[10:19] myself to make short form content. And I
[10:21] love using their editor, and clearly
[10:24] it's working. Some of my clips have
[10:26] already gotten almost 100,000 views. If
[10:29] you want to speed up the growth of your
[10:31] channel, then you can check out Nexus
[10:33] Clips right now. I've left a code in the
[10:35] description below so you can get a
[10:37] discount. And if you choose to sign up
[10:38] through that link, then you are
[10:40] supporting the channel. Thank you, Nexus
[10:42] Clip, for sponsoring this video.
[10:44] Honestly, the fix to discoverability for
[10:47] live streamers is not going to come from
[10:49] Twitch or Kick. It is going to be you
[10:52] creating a niche, making engaging
[10:55] content, and then spreading that content
[10:57] to other platforms that are going to
[10:59] make the actual difference. But you can
[11:02] do all these things and still fail if
[11:05] you don't work on the one skill that
[11:07] separates small streamers from the likes
[11:09] of Kaisenat, Pirate Software, and Queso.
[11:12] If you want to learn more about that
[11:13] then check out the video right here. And
[11:15] as always, stream better, stream