[00:01] supermarket and seen them giving out free samples of some product? That's more or less the idea behind drops, a not-so-conventional form of marketing. Drops exploded in popularity, especially in the
[00:14] crypto world, starting in 2017. Numerous projects used this strategy to accelerate donations, encourage the promotion of a project, or even as a way to reward their users. Do you want to know what the
[00:28] think of this form of marketing? So stay with us and you'll find out! But first of all, leave your like and subscribe to the channel to receive notifications of our videos and understand much more about the world, which is
[00:51] good. So, if you translate literally what "drop" means, Duarte, and in the crypto world, Europe, it's the term used for
[01:03] try them out. I use it on platforms like free samples, even for young people. They are usually made by new projects that have just passed the development phase or those that are about to be launched. It's a
[01:17] marketing strategy that uses the free distribution of new samples to increase the visibility of the project and accelerate its creation.  Community and possibly with adoption also increase and the value of the touch, the idiots became
[01:30] very famous because it has a very powerful effect on people, right? The feeling of receiving a gift, something for free, in addition to the feeling of earning free money, there are also all the expectations of
[01:43] appreciation with zero capital, like these new Tolkiens received for free, just access and the sides to the touch, for example, many decentralized assistant backers made a lot of money in 2020 and 2021, this forced people to
[01:59] interact with our platforms to receive the prize, all this was to stimulate initial engagement and make the project grow. Well, but in practice, how does it work to use drops? New block-based companies start promoting
[02:12] drops for their virtual currency on their website and social media so that people who follow that project start to learn about the currency and also the platform. And then there's a lot of publicity, a buzz about it, whoever is connected
[02:27] about this possible thing that's about to happen, but of course there are rules, right? Not just anyone has the right to drop, the protocol establishes rules of participation.  For example, performing some operation on the platform on a given
[02:41] date or referring friends to participate in the campaign on social media, and after the Heliópolis campaign is completed, the company releases the funds to those who meet the prerequisites. Now, an important thing is that drops also have
[02:55] risks; some malicious entities take advantage of these marketing tools to carry out scams. It's common for unreliable sources to announce a drop, requiring users to send a certain amount of their own
[03:10] assets like ether and Bitcoin in exchange for some token, as if it were a drop. This is usually an attempt by scammers to steal your precious tokens. So, to avoid falling for these scams, it's important that you always do
[03:25] your research on reliable sources to confirm the veracity and authenticity of Heliópolis, including researching within the communities and protocols to see if it's really real. Aside from these scandalous
[03:39] scams that you need to watch out for because they are a real risk, there are Opus scams that became famous, one of them being Uni Swap 2020. This one, one of the most popular in the world, launched its native Uni Swap and distributed...
[03:55] Through WhatsApp, all wallets that used their platform and made at least one transaction before a specific date, in this case September 1st, 2020,
[04:10] Uni token. I even got Central. The curious thing is that after a certain period, many people automatically sell their tokens, and this often causes a large drop in the value of the Uni token. Uni, for
[04:23] example, reached $8 at its launch and after the Hadoop update, it was dumped and reached almost two dollars. Now, whoever held onto the project and let this dumping phase pass after Milton saw it appreciate by more than 1000% in the
[04:39] following months, greatly boosted by the rapid pace that was there, and without that class, it went from two dollars to 40 dollars in May 2021. In this case, whoever held onto Uni and kept it until April/May can consider that
[04:54] they received a gift of $12,000 from Uni alone. Now today Uni has fallen and is priced at 12 dollars per token. So we...  You'll have to wait and see if the long term. And how do we find out about possible drops? Well, you
[05:09] have to keep an eye on the project communities. When an exchange is about to happen, people start talking about it internally, within the community itself. There's a lot of expectation, but generally, it's not known for sure if the
[05:23] WhatsApp exchange will happen or not, and when. But everyone is on the lookout, and just in case, people end up using the protocol before the European exchange happens to be eligible to win the tokens. In other words, there's no way to know for sure. You have to pay
[05:38] attention to the communities: Telegram, Twitter, Reddit, and try out the new projects, get your hands dirty to be eligible to win the Hadoop if it actually happens. Hey, and so, Zé, did you understand what Xbox is?
[05:53] Everyone wants to win, right? After all, who does n't want to win free money? There are even people who are mapping the arthropods waiting for the chance to be rewarded with crypto values. My God, hunting for drops,
[06:08] but you don't get them because the project is nice and is supposed to give gifts to people, in fact, it's...  Another way many projects are finding to attract more users and visibility. In other words, it's a marketing strategy. But that doesn't
[06:23] guarantee that the project is good or that it will have value in the future. After all, it's not just about branding; a project needs to consolidate itself in the market, competing with other existing solutions. Now tell
[06:37] me below if you've already earned any drops and how it went. Until next time, and bye-bye! drops and how it went. Until next time, and bye-bye!
[06:49] And hey, does the rack sound like a truck, and are the new trucks coming now?