[0:00] hello and welcome to another video my
[0:02] name is Gillian Perkins and in today's
[0:03] video I'm sharing through 10 YouTube SEO
[0:06] tips to help you rank your videos number
[0:09] one on YouTube these are the exact
[0:11] strategies that have allowed me to get
[0:12] over 16,000 subscribers and over a
[0:15] million views within the first 6 months
[0:17] of starting my youtube channel so if you
[0:19] want to find out how to rank your videos
[0:21] number one on YouTube then keep on
[0:23] watching I'm so pleased to be doing this
[0:24] video in collaboration with my friend
[0:26] Jessica Stansbury jessica is an amazing
[0:29] influencer and entrepreneur who helps
[0:31] online business owners grow their
[0:32] businesses using video I'm going to be
[0:35] sharing five of the YouTube SEO tips
[0:37] right here in this video and then after
[0:38] you finish this video you can head over
[0:40] to Jessica's video which I will link in
[0:42] the description bar below and you can
[0:44] find the other 5 tips so that you can
[0:46] learn everything you need to know about
[0:47] YouTube SEO okay
[0:49] so let's jump into the tips first you
[0:51] need to understand that how YouTube
[0:53] decides which videos to rank is based on
[0:56] keywords people are looking for
[0:58] different topics on YouTube and they're
[1:00] also watching videos and seeing videos
[1:02] suggested in the sidebar you need to use
[1:04] specific words that people are looking
[1:06] for or interested in in your videos
[1:08] title description and tags so that you
[1:10] will show up in the search and on that
[1:12] sidebar and more people will watch your
[1:14] video the first step to doing this is to
[1:16] make sure that you find some really good
[1:18] keywords that people are actually
[1:19] interested in and actually searching for
[1:21] so first
[1:22] brainstorm a whole bunch of different
[1:24] ideas about what people might be
[1:26] searching for think about the real words
[1:27] that people would use if they were
[1:29] looking for a video like yours after
[1:31] you've brainstormed a big list of words
[1:33] that people might be using then it's
[1:34] time to start doing a little bit of
[1:36] research to figure out which of those
[1:37] words are actually the most popular the
[1:39] simplest way to do this is just to start
[1:41] typing these different keywords into the
[1:43] search bar on YouTube or on Google when
[1:46] you do this you'll see a bunch of
[1:47] suggested searches pop up and these are
[1:49] some of the things that people are
[1:50] searching for the most often when you
[1:52] find these terms that people are using a
[1:54] whole lot you'll want to make sure that
[1:56] you use those words in your videos title
[1:58] description and tags another way to
[2:00] figure out exactly which keywords you
[2:02] should be focusing on is to use a free
[2:04] extension called
[2:05] tube buddy - buddy is just a browser
[2:07] extension that you can install on
[2:08] whatever browser you're using
[2:10] it will give you data on different
[2:12] search terms when you're doing research
[2:13] on YouTube so with two buddy installed
[2:15] when I search for a keyword on YouTube
[2:17] I see this little box pop up over on the
[2:20] side of the page and it gives me a rank
[2:22] for that keyword it tells me how good of
[2:24] a keyword that is based on how popular
[2:27] it is how many people are searching for
[2:28] it and how competitive it is basically
[2:31] you want to be looking for keywords that
[2:33] have lots of people searching for them
[2:35] but aren't very competitive now the
[2:36] reality is that most keywords that
[2:39] people are searching for are going to be
[2:41] fairly competitive so you're just
[2:42] looking to find a good balance if you
[2:44] can find one that is moderately popular
[2:46] and moderately competitive then that's
[2:48] actually probably a pretty good keyword
[2:50] to go after but ideally you're looking
[2:52] for one that is very popular and not
[2:54] very competitive as your channel grows
[2:56] in popularity you'll be able to go after
[2:57] more and more competitive keywords and
[3:00] you'll be able to get better and better
[3:01] rankings for your videos when you're
[3:03] just starting out it's better to target
[3:05] those less competitive keywords that
[3:07] maybe aren't quite as popular but at
[3:08] least you'll be able to rank for and
[3:10] start to get some traction on YouTube
[3:11] okay so my second tip is one that I
[3:13] haven't heard anyone talking about so if
[3:15] you do this you will definitely be ahead
[3:17] of the game and this is to use your
[3:19] competitors video titles as tags on your
[3:22] own video so when you're doing your
[3:24] keyword research and you're looking at
[3:26] these different keywords that you'd like
[3:27] to rank for and the sort of videos that
[3:29] if people are interested in them
[3:31] they would also be interested in the
[3:32] video that you are making so if you want
[3:34] to do is copy the title of that video
[3:36] exactly and then paste it into the tags
[3:39] section of your video and also into the
[3:42] bottom part of the description of your
[3:44] video that way when someone is watching
[3:45] that video on YouTube your video will be
[3:47] much more likely to show up in the
[3:49] suggested video side column and you will
[3:51] get a lot more views because of it and
[3:53] if you want to be even more sneaky about
[3:55] it that you can open up a private
[3:56] browser in your computer go to the
[3:58] competitors video and then see what
[4:00] videos show up in the side column when
[4:03] you're watching their video and you
[4:04] could use some of the more popular
[4:06] videos that are popping up on that
[4:07] sidebar as even more tags on your own
[4:10] video tip number three is to use two
[4:12] buddy to see what keywords your
[4:14] competitors are successfully targeting
[4:15] so whenever you're watching a video on
[4:17] youtube and you have two buddy installed
[4:19] over on
[4:20] right hand side you will see a list of
[4:22] all of the tags that are on that video
[4:24] and tubebuddy will even tell you how
[4:26] well that video is ranking for those
[4:28] different tags so if you see a video
[4:29] that's really similar to the video that
[4:31] you're making and the channel that made
[4:34] it has a similar number of subscribers
[4:36] as you do and maybe their videos are
[4:38] doing about as well as your videos are
[4:40] normally doing then that gives you a
[4:42] good idea that you can probably rank for
[4:44] those same keywords if you optimize your
[4:46] video around those keywords so if you're
[4:48] making a video about how to train your
[4:50] puppy and you go and watch a video that
[4:52] has that tail how to train your puppy
[4:54] and you look at the tags over on the
[4:56] side and you see that they are ranking
[4:57] number five for the keyword puppy
[5:00] training tips then you know that puppy
[5:02] training tips is probably a good keyword
[5:04] for you to go after okay now it's time
[5:06] for tip number four YouTube likes to
[5:08] reward creators who keep people on
[5:11] YouTube for longer so when someone is
[5:13] watching one of your videos if they then
[5:15] go and watch another of your videos
[5:16] right after it then YouTube thinks oh
[5:18] wow this channel is doing a great job
[5:20] people are interested in watching more
[5:22] content and that means that they are
[5:23] interested in being on YouTube to watch
[5:25] this creators content so if you can do
[5:27] something to make people want to watch
[5:29] more of your videos right after they
[5:31] watch one of your videos then YouTube
[5:33] will actually want to give you a boost
[5:35] in the rankings because they want your
[5:36] channel to do better so it sneaky little
[5:38] way that you can do this is to use your
[5:40] own name and/or channel name in the tags
[5:43] section of your video here's what this
[5:45] does this means that YouTube thinks that
[5:47] your videos are even more closely
[5:49] related to each other because it sees
[5:51] that they have these different keywords
[5:53] that are in common so it sees that on
[5:55] one of your videos your name is in the
[5:57] tags and in another of your videos your
[5:58] name is in the tags and that way when
[6:00] someone's watching one of your video
[6:01] your other videos are even more likely
[6:03] to show up in those suggested videos
[6:05] which means that someone is more likely
[6:07] to watch one of your videos after the
[6:09] video if they're already watching so not
[6:11] only does this mean that YouTube will
[6:12] favor your channel but it also means
[6:14] that you're getting more views right
[6:15] then and there because people are going
[6:17] to watch more of your videos in a row
[6:18] tip number five is also kind of sneaky
[6:21] which makes me feel like maybe I should
[6:22] call this video like sneaky tips to rank
[6:24] number one on YouTube but anyway my
[6:26] fifth tip for you is to not only put the
[6:29] tags
[6:30] in the actual tags box where YouTube
[6:32] tells you to put your tags but also copy
[6:34] them from there and paste them into the
[6:35] very bottom part of your video's
[6:37] description and that way you get all of
[6:39] your keywords both into the description
[6:41] and into the tags also rather than
[6:43] trying to stuff all those keywords and
[6:45] make them sound natural somehow in the
[6:47] video's description you can just put it
[6:48] all the way down at the bottom and just
[6:50] write tags and then put a whole list of
[6:52] the tags after that and that way anyone
[6:54] sees it they just think oh those are the
[6:56] tags and they won't think twice about it
[6:58] so I can't let you go without giving you
[7:00] a bonus tip or maybe two the first bonus
[7:02] tip is just make sure that you keep in
[7:04] mind that main big picture strategy
[7:06] which is you want to find keywords that
[7:09] have a high searched volume and low
[7:11] competition the more of those keywords
[7:12] you can find the better your videos will
[7:14] do and bonus tip number two is decide
[7:17] exactly what keywords you're going to go
[7:18] after with your video before you film
[7:20] your video so that as you make your
[7:22] video you can actually say the keywords
[7:24] in your video because YouTube is
[7:26] listening to you their algorithm and
[7:28] software has gotten a lot more advanced
[7:30] and they can actually listen to your
[7:32] videos now even if you don't have
[7:33] subtitles or closed captions on your
[7:36] video they can still listen to your
[7:38] video at least in part to try to figure
[7:40] out exactly what your video is about so
[7:42] if you say your keywords in your video
[7:44] of course in a natural conversational
[7:47] way then this will actually help your
[7:48] video rank better on YouTube okay so
[7:51] that is all the tips I have for you in
[7:52] this video but remember now you need to
[7:54] go over to Jessica's channel there's a
[7:56] link down below so that you can learn
[7:58] the other five tips about how to rank
[8:00] your videos number one on YouTube I put
[8:02] together a pretty extensive checklist
[8:04] for you guys about all the different
[8:06] things that you need to do to get your
[8:07] video to rank really well on YouTube so
[8:10] there's a link down below where you can
[8:11] download the checklist you can work
[8:13] through each of these things for every
[8:15] video you make so that your videos can
[8:16] rank a whole lot better
[8:17] of course the checklist is completely
[8:19] free and it's really gonna help you take
[8:21] your YouTube channel to the next level
[8:23] thank you so much for watching and thank
[8:24] you to Jessica for doing this
[8:26] collaboration with me if you enjoyed
[8:28] this video as always please be sure to
[8:30] give it a thumbs up it really helps my
[8:32] channel out and be sure to subscribe if
[8:34] you haven't already I make two videos
[8:36] every single week about intentional
[8:38] living entrepreneurship and success and
[8:40] love to have you join me for the next
[8:41] one
[9:07] you