[0:00] You've probably watched enough drop
[0:01] shipping videos to know exactly what
[0:03] you're supposed to do. Find a product,
[0:06] build a store, run ads, but somehow
[0:09] you're still stuck with an empty Shopify
[0:11] account, and nothing actually launched.
[0:13] One creator tells you to start with
[0:15] products. Another says start with
[0:17] branding. Someone else says don't touch
[0:19] a store until you found a winner. So,
[0:21] instead of making progress, you just
[0:23] ended up bouncing between strategies and
[0:25] starting over every few days. My name is
[0:27] AC Hampton and over the last eight years
[0:29] I built multiple seven figureure drop
[0:31] shipping stores that have generated me
[0:33] over $10 million with my students
[0:35] crossing over $50 million combined and
[0:37] counting. And I'm going to tell you if
[0:38] there's one thing all these years have
[0:40] taught me is that the reason most people
[0:42] never get off the ground isn't the
[0:44] product, the niche, or the store. It's
[0:46] that they're so buried in conflicting
[0:48] information that they end up freezing
[0:50] before they start. And the very few who
[0:52] do push through, they start in the wrong
[0:54] order, build everything backwards, and
[0:56] burn out before they ever see a sale.
[0:58] That's why 80 to 90% of drop shipping
[1:00] stores don't make it past their first
[1:02] few months. Not because the model is
[1:04] broken, but because they started wrong.
[1:06] But listen, all of that stops right
[1:07] here, right now. This is going to be me
[1:09] handing you the exact path that is
[1:11] proven from start to finish. The same
[1:13] order I'd follow if I had to build a
[1:15] brand new store from zero right now. And
[1:17] this is probably the most valuep packed
[1:19] video I'm going to drop the entire year.
[1:21] So do yourself a favor, take notes,
[1:23] don't be afraid to pause or rewind
[1:25] whenever you need to lock something in
[1:26] and go at your own pace because there's
[1:28] no rushing this. And I promise you, if
[1:30] you follow me all the way through, by
[1:32] the end, you won't just have a store
[1:33] sitting there. You'll have your first ad
[1:35] campaign launched and live. And that
[1:37] alone puts you ahead of nearly every
[1:39] single beginner who talks about starting
[1:41] but never actually does. So let's go
[1:43] ahead and get into it. Now, before we
[1:45] touch a single tool, let me explain what
[1:47] drop shipping actually is. And I'm going
[1:48] to say it like I'm explaining it to a
[1:50] 10-year-old because people love over
[1:52] complicating this to sound smart. So,
[1:54] here it is. You put a product for sale
[1:56] on your website, somebody buys it, and
[1:58] only then do you go order that product
[2:00] from a supplier, which then the supplier
[2:02] ships it straight to your customer's
[2:04] door. And that's it. You never have to
[2:05] buy the product up front. You never have
[2:07] to store boxes in your garage, and you
[2:09] never have to touch the inventory.
[2:10] You're just the middleman with the
[2:12] storefront where the money comes in
[2:13] before money goes out. So, here's the
[2:15] order that we're going to be following
[2:16] today, and this is going to be from
[2:18] start to finish. The first thing that
[2:20] we're going to do is get a basic but
[2:22] professional Shopify store built out in
[2:24] less than 5 minutes. From there, we will
[2:26] find and validate a winning product that
[2:28] is already proven to be selling. Next,
[2:30] we will lock in how you source and ship
[2:32] it. And then, after securing the
[2:34] fulfillment, we will then come back and
[2:35] turn that store into a real brand. And
[2:37] then lastly, we will create some ads
[2:39] that will actually bring in sales and
[2:41] launch our first campaign. And we'll be
[2:43] following this in that order. And I want
[2:44] to be straight up with you. Step one is
[2:46] going to feel a little bit backwards.
[2:48] And that's cuz we're going to get a full
[2:49] store online before we even pick the
[2:52] product to sell. But stick with me
[2:53] because there is a real reason it has to
[2:55] happen in exactly that order. So here's
[2:57] where we start. And the link is in the
[2:59] description for the free AI store
[3:01] builder that we're about to walk
[3:02] through. And there's a specific reason
[3:03] that I'm sending you there first. And
[3:05] let me go ahead and break down and
[3:06] explain why. And it's because when you
[3:08] sign up through that link, it's going to
[3:09] set up your Shopify store at the same
[3:11] time. So instead of you doing two
[3:13] separate confusing steps, which is
[3:15] creating a Shopify account and then
[3:17] figuring out how to build a store, you
[3:18] will just knock both out in one move. So
[3:20] let me go and show you exactly how to
[3:21] set it up. So first things first, I'm
[3:23] going to go down to the description and
[3:24] I'm going to go ahead and click the AI
[3:26] store builder link. Once I go ahead and
[3:27] click on that link, it's going to bring
[3:28] me to this landing page right here. From
[3:30] here, just go ahead and click on build
[3:31] my free store. And now we're going to go
[3:33] and set up our account with our name,
[3:35] our email, and our password. Now, after
[3:37] giving it that information, you can see
[3:38] that this next screen is going to say we
[3:40] want you to go ahead and pick a niche.
[3:41] And if you already know what your focus
[3:42] is, you can go ahead and select that
[3:44] option right here. But if you're
[3:45] completely undecided or brand new, do
[3:47] not stress. Just go ahead and select I'm
[3:49] not sure. And then hit done. Now that
[3:51] that's selected, the next screen is
[3:52] going to have us choose these homepage
[3:54] banners. And here, we just want to keep
[3:56] it clean and simple. We don't want to
[3:57] overthink this. And I'm going to just
[3:59] choose these two options right here for
[4:00] now because we can actually come in and
[4:02] completely switch these out later once
[4:04] we go ahead and find our final product.
[4:06] So this is kind of like a placeholder.
[4:07] Now that those are selected, let's go
[4:09] ahead and hit done. And now the AI store
[4:11] builder is going to go ahead and do its
[4:12] thing. Okay, perfect. Now that the
[4:13] builder has laid the foundation, we need
[4:15] to activate our Shopify on the back end.
[4:17] This is what's going to connect your
[4:18] Shopify account to this store builder.
[4:20] So to do that, let's go ahead and click
[4:22] access Shopify. And now you see it's
[4:23] going to take us to this special page.
[4:25] And this is a deal that you cannot find
[4:26] anywhere else. So, it's going to give
[4:27] you a free trial and then now for your
[4:29] next 3 months, it's going to allow you
[4:31] to only pay $1 a month. So, to activate
[4:33] that special deal, all you have to do is
[4:35] just log into your account, pick the
[4:36] basic plan, enter your billing details,
[4:38] and then hit subscribe. So, now once
[4:40] that's active, we now have our Shopify
[4:42] account, and now we need to connect it
[4:43] to the store builder. So, let's go ahead
[4:45] and go back to the builder and click
[4:47] done. So, now from here, all we have to
[4:48] do is just install the AI store builder
[4:50] app right onto the Shopify backend. So,
[4:52] just go ahead and click on install,
[4:53] verify your payment plan, and then click
[4:55] customize my store where you can see now
[4:57] in like literally less than 60 seconds,
[4:59] the AI builds us out a beautiful, fully
[5:02] functional storefront, complete with
[5:04] banners, sleek product layouts, and
[5:06] clean typography. I mean, it even has a
[5:08] smooth navigation menu where now you
[5:10] guys can see our store is officially
[5:12] live. And just like that, the hardest
[5:15] looking part is already behind you.
[5:17] You've got a real store. Now the
[5:18] foundation is done and your Shopify is
[5:21] set up all from that one link in that
[5:23] simple setup. And look, I know some of
[5:25] you right now are itching to jump back
[5:27] and make that store look perfect right
[5:28] now. I know it. But don't just leave the
[5:31] design for later. And here's why. You
[5:33] can always come back and build that
[5:35] store out once you're fully confident in
[5:37] your product. Because then you'll know
[5:38] exactly which product is working for you
[5:40] and exactly what angle is working. But
[5:42] that's only after you get done testing.
[5:45] I mean, you cannot design the perfect
[5:47] store before you've tested because then
[5:48] you don't even know yet what you're
[5:50] designing for. And don't worry, we cover
[5:52] the right way to build out your store
[5:54] and test by the end of this video. But
[5:56] for now, let's go ahead and move forward
[5:58] because I want to show you how to
[6:00] actually find a winning product in 2026.
[6:02] Product research is no more scrolling
[6:04] AliExpress and hoping that you spot
[6:06] something that looks viral. That is
[6:08] gambling. Real product research means
[6:10] using data so you know a product is
[6:12] already selling before you spend a
[6:14] single dollar on ads. Because here's
[6:16] what happens when you skip that. You go
[6:17] out there, you pick something on a
[6:18] hunch, it flops, and then you blame the
[6:20] ads, the store, Shopify, the economy,
[6:23] when the truth is the product never had
[6:26] demand in the first place. So instead of
[6:28] guessing, we use the product research
[6:29] tool that I recommend to all my students
[6:31] and still even use myself to this day,
[6:33] which is AutoDS. It scans live data
[6:36] across thousands of stores. is it looks
[6:37] at engagement pricing and ad performance
[6:39] and it even shows you which products are
[6:41] taken off before they get saturated. Let
[6:43] me go ahead and show you how to find
[6:44] one. So, once you clicked on the link
[6:46] below this video to get your AutoDS
[6:48] account set up, it's going to go ahead
[6:49] and get you connected to your store. And
[6:51] then right here, you're going to land on
[6:53] the marketplace dashboard. So, the first
[6:54] thing you want to do is check your
[6:56] settings at the top to make sure that
[6:58] you're targeting the right currency and
[6:59] the right shipping areas like the United
[7:01] States. Now, instead of blindly guessing
[7:04] what might sell, we can actually use
[7:06] this section right here called the Tik
[7:07] Tok analytics tab. As this section is
[7:09] going to be actively pulling crazy
[7:11] numbers of what's going viral right now.
[7:13] So, now that we clicked on this section,
[7:14] we can actually filter the data by
[7:16] niches like beauty and personal care and
[7:18] a bunch of other niches. We can also
[7:20] check the top selling products over the
[7:21] last 7 to 30 days. And this is actually
[7:23] how I just spotted this product right
[7:25] here, which is the Skintific Peptide
[7:27] Nourishing Lip Serum Set. And I'm seeing
[7:29] right now, I mean, this thing is going
[7:30] insane. I mean, it has a crazy amount of
[7:32] volume. It's a hot trend. And I mean, it
[7:34] has incredible proof of concept. And
[7:36] look, if we actually come in here and
[7:37] look at the product insights inside
[7:38] AutoDS right now, it is pulling in over
[7:41] 68,000 total units sold. It's generating
[7:44] massive GMV and the numbers are
[7:47] completely verified. We buy it at a low
[7:49] cost and then it leaves us a ton of room
[7:51] for profit margins. And that's the
[7:53] information that we need to fully
[7:54] validate this product. So, I'm cool with
[7:56] moving forward with this. From here, all
[7:57] we have to do is just click import
[7:59] draft. This is going to load it straight
[8:00] into our product drafts page right here
[8:02] where we can now see all of our
[8:03] variants, our images, and even our item
[8:06] specifications. And then once we like
[8:08] everything we see in here, we can go
[8:09] ahead and import this to our store. And
[8:10] because you already connected AutoDS to
[8:12] the store that we just built out
[8:14] earlier, now AutoDS is going to
[8:15] instantly sync the entire thing and move
[8:18] this product into our Shopify products
[8:20] list. And look, because you made it this
[8:22] far, I don't want you to be starting
[8:24] from a blank page. And as a beginner,
[8:26] especially with a limited budget, I know
[8:27] how hard it is to find a winning
[8:29] product. So, my team and I already did
[8:31] the hard work for you. Right below this
[8:33] video, you're going to find my top 10
[8:35] winning products list of all winning
[8:37] products that are working right now. And
[8:38] these products were already vetted and
[8:40] validated. So, you've got proven options
[8:42] to start testing from day one. And I
[8:44] mean, these are like the same type of
[8:45] products I just took my student Jacob, a
[8:48] 14-year-old kid, from 0 to $60,000 in
[8:51] his first 3 months. So trust me when I
[8:53] say it's definitely worth checking out.
[8:55] Okay, so at this point after looking
[8:57] through all the data on AutoDS, we know
[8:59] that we have found a winning product and
[9:01] we have a product that shows that
[9:02] there's common interest and people are
[9:04] actually buying it right now. But I need
[9:06] you to understand something and here's
[9:08] the trap that nobody warns you about.
[9:09] Finding a winning product and actually
[9:11] being able to deliver it are two
[9:13] completely different things. And the
[9:15] second one, that's where stores quietly
[9:17] die. And that's sourcing and
[9:19] fulfillment. meaning where the product
[9:21] actually is coming from and how it gets
[9:23] to your customer's door once they order.
[9:25] And it's the part that most beginners
[9:27] completely overlook. They make the sale,
[9:29] then they realize that their supplier is
[9:31] slow, unreliable, and shipping takes
[9:33] over a month. And suddenly they're
[9:35] drowning in refund requests. That's why
[9:37] this is so important because even if you
[9:39] have the greatest product in the world,
[9:40] if you have bad fulfillment, you will
[9:42] still end up with a debt store. That's
[9:44] why the tool that I use for this is Team
[9:46] Drop. They are a reliable supplier and
[9:49] honestly my top choice for drop
[9:51] shipping. And it's because they use AI
[9:52] to connect you with Vetta suppliers,
[9:54] lock in factory pricing, and get you
[9:56] fast delivery times without you having
[9:58] to scramble. Now, real quick disclaimer,
[10:00] heads up before we actually dive into
[10:01] this is that this isn't the exact
[10:03] product that I showed you a few minutes
[10:04] ago. I actually did a little bit more
[10:06] research and some digging and I saw that
[10:08] this is one that a bunch of competitors
[10:10] are actually running right now. And when
[10:11] everybody's quietly rolling with the
[10:13] same product, that's usually for a
[10:15] reason. and margins on this really
[10:17] aren't that bad either. So, I think this
[10:18] is going to be the one that I'm going to
[10:19] go ahead and go with. But, let me go and
[10:21] walk you through it. Now, before we
[10:22] finalize our lip serum, we want to clear
[10:24] out any random stock or sample items
[10:26] that the AI builder might have loaded
[10:27] up. So, to do that, let's head over here
[10:29] to the Shopify products tab. Select any
[10:31] old placeholder items. Hit the three
[10:33] dots and then click delete products so
[10:35] that you have a clean slate. Now, what
[10:37] we want to do is jump back over here to
[10:38] team drop portal and click store
[10:40] management on the left menu and then
[10:42] select authorize store. So, let's go and
[10:45] hit this little blue button right here
[10:46] that says add store. Choose Shopify and
[10:48] then click authorize. And what this is
[10:50] doing is it's instantly linking your
[10:52] specific storefront to Team Drop's
[10:55] massive premium supplier network. So,
[10:57] now that we have these connected, let's
[10:58] go ahead and click on find a product to
[11:00] now look up our winner. And here you can
[11:02] search directly or just select from
[11:03] their curated catalog. But here's our
[11:05] product right here, the hydrating lip
[11:07] gloss with mirror shine. And the base
[11:09] cost with this product is incredibly
[11:10] low. I mean, we're talking like what
[11:12] $1.64 64 giving us a huge profit
[11:15] potential here. So once we go and click
[11:17] into the item, we want to make sure that
[11:18] we choose our synchronized store from
[11:20] the drop down. Select our category tags
[11:22] like makeup and health and wellness. And
[11:24] you can even come in here and refine the
[11:26] product title to keep it clean like
[11:28] hydrating lip gloss with glossy finish.
[11:31] Lastly, we want to go ahead and click
[11:32] over to the variance pricing tab. And
[11:34] now Team Drop is going to show you the
[11:35] exact product cost and shipping fee
[11:38] directly to the United States. So now we
[11:40] want to go ahead and simply enter our
[11:42] desired retail price. Now if you don't
[11:43] know what you should be selling this
[11:44] product for, what you should just do to
[11:46] make it easy is take a median of what
[11:49] the market is currently selling it at.
[11:50] Now I just went to Google. I typed the
[11:52] product in. I saw multiple people
[11:53] selling it at like 27 29 32 33. So what
[11:58] I think I'm going to go ahead and price
[11:59] this at is right around like $29.70
[12:02] which is going to help us lock in a
[12:04] massive profit margin on this product.
[12:06] So, now that we have that entered, let's
[12:07] go and click apply to all and then hit
[12:10] confirm. Now, just go a and click list
[12:11] now at the bottom. And what's going to
[12:13] happen is Team Drop is now going to
[12:15] automatically push this live item, the
[12:17] descriptions, and high-quality images
[12:19] straight into your active store page.
[12:22] And just like that, the one thing that
[12:24] quietly kills more stores than anything,
[12:26] which is bad fulfillment, is the one
[12:28] piece that you no longer have to worry
[12:30] about, which means we finally earned the
[12:33] fun part. Now, you remember that
[12:34] barebones store that we threw up in five
[12:36] minutes and then just like walked away
[12:38] from? Well, now we're going to revisit
[12:40] that and you're going to see why I made
[12:42] you wait because this is the moment that
[12:44] it stops being a template and starts
[12:46] really becoming yours. And it hits
[12:47] completely different now because now
[12:49] we're not going to be sitting here
[12:50] designing for a guess anymore. We're
[12:51] going to be building the store around
[12:52] the exact product that the data already
[12:54] proved where every single choice that we
[12:56] make from here has a real reason behind
[12:58] it. Because here's the thing that you
[13:00] have to understand is that if your store
[13:01] looks like a generic drop shipping site,
[13:04] customers are going to bounce before
[13:05] they even read a single word. And when a
[13:07] visitor does come to your website, trust
[13:08] gets decided in the first 2 seconds. So
[13:10] what we're going to do right here, right
[13:12] now, is give this store a real identity.
[13:15] So first thing that we're going to do is
[13:16] the logo and the favicon. Swapping out
[13:18] the default placeholder for something
[13:20] that actually matches our product and
[13:22] our vibe. And the main focus here is
[13:24] that you want someone to land on your
[13:25] store and immediately feel like this is
[13:27] a real brand, not a side project that
[13:30] somebody threw together overnight. Then
[13:32] the colors. Now, here what we're going
[13:33] to do is we're going to go through the
[13:34] theme and make sure everything is
[13:36] consistent. The buttons, the headers,
[13:38] the accents, all tied to one cohesive
[13:40] palette that fits the product that we're
[13:42] selling. Nothing random, nothing that
[13:44] clashes. And now we move on to the fonts
[13:46] next. Small thing, but it matters. And
[13:48] here the main focus is to keep it clean,
[13:50] readable, and on brand. Now, the product
[13:53] images, and this is where most people
[13:55] are lazy, and it definitely shows. What
[13:57] we're going to do is we're going to be
[13:58] selecting the best angles, removing
[14:00] anything that looks cheap, and making
[14:02] sure that the first image a customer
[14:03] sees is the one that makes them stop
[14:05] scrolling. And then to the product page
[14:07] itself. This is the big one. Now, one
[14:09] thing you need to understand is that
[14:10] your product page is your salesperson.
[14:12] It never sleeps. It never has a bad day.
[14:15] And it's either convincing people or
[14:17] it's not. So, we're going all in. A
[14:19] headline that speaks to the problem that
[14:20] this product solves. bullet points that
[14:22] answer the questions before the
[14:23] customers even think to ask them, a
[14:25] description that builds trust, and a
[14:27] call to action that's impossible to
[14:28] miss. A good product page can take an
[14:30] average product and make it feel
[14:32] premium. A bad product page though can
[14:34] kill a great product. So, we definitely
[14:36] do not want to rush this part. And just
[14:38] like that, it doesn't look like a drop
[14:40] shipping store anymore. It looks like a
[14:42] real brand. And I mean, take a second
[14:44] and really look at what you've got now.
[14:46] A live store, a validated product, and
[14:48] fulfillment handle. Most people who
[14:50] start this never make it past step one.
[14:52] And you're already here. And the word
[14:54] brand is exactly why we need to pump the
[14:56] brakes for about 60 seconds before we
[14:58] send a single customer to it. Because
[15:00] when I first started actually making
[15:02] money with this, I had the store. I had
[15:04] sales coming in. But on paper, my
[15:05] business didn't even exist. No LLC, no
[15:09] structure, nothing. And that's a mistake
[15:11] that a lot of people make early on. So
[15:12] what I want to do is I want to put you
[15:14] onto something that I genuinely wish
[15:15] that I had when I first started out. And
[15:17] it's called tailor brands. And this is
[15:19] super simple. You literally just go into
[15:21] the platform, type in your business
[15:22] name, answer a few questions about where
[15:24] you're operating and what stage you're
[15:25] at, and then it builds you a
[15:27] personalized dashboard based off your
[15:28] answers, showing you exactly what you
[15:30] still need set up, like either your LLC
[15:32] or your licenses, all of it. And it's
[15:34] not just the LLC. You also get a
[15:36] business plan, coaching, legal
[15:38] documents invoices bookkeeping
[15:40] everything in one place. So, you're not
[15:42] piecing it together from 10 different
[15:44] sources. So, really, just think about
[15:45] it. If you're going to put in the work
[15:47] to build something real, you might as
[15:48] well protect it the right way from the
[15:50] start. And I'll go ahead and leave a
[15:51] link down in the description if you want
[15:53] to go ahead and set yours up right, too.
[15:54] So, now we have our store built. We have
[15:56] our business as official as possible.
[15:58] And the product is locked in, which
[16:00] leaves exactly one thing standing
[16:01] between you and your first sale. And
[16:03] that's that right now, nobody's ever
[16:05] seen your product or your store before.
[16:07] They don't even know that you exist. And
[16:09] getting people to see you, see your
[16:11] visibility, know that you exist, all
[16:12] comes down to one thing, and that's your
[16:14] creative. Now, if you don't know what a
[16:16] creative is, it's just the visual ad or
[16:18] the post that you put out that drives
[16:20] traffic to your website. And it's
[16:21] honestly the difference between a
[16:22] product that just sits there and one
[16:24] that will legitimately sell. And this is
[16:27] where the foundation starts to break for
[16:28] beginners is that they go in, they make
[16:30] one ad, they run it for 3 days, it
[16:32] doesn't pop off, and then they sit there
[16:34] and decide that drop shipping doesn't
[16:35] work. No, that's just not how this
[16:38] works. You can't come in here and think
[16:39] you can win off of one ad. You win by
[16:42] testing a bunch at the same time and let
[16:43] in the data tell you which ones are
[16:45] actually working. Which means that you
[16:46] will never, and I'm going to tell you
[16:47] straight up, never succeed off of only
[16:49] one creative or ad. You're going to have
[16:51] to have multiple. And to even be able to
[16:53] do this, you still need to create them
[16:54] fast ad volume and without spending all
[16:57] your hard-earned money that you don't
[16:59] have on a whole production team. And
[17:01] look, there's a brand new tool called
[17:02] Ecom Boss specifically built to solve
[17:05] this exact problem where all you have to
[17:07] do is just go into the platform, drop in
[17:09] your product link or your competitor's
[17:10] link, and then it generates premium
[17:12] looking product images and AI video
[17:14] content. The kind of stuff that used to
[17:16] take a full creative team and hundreds
[17:18] of dollars to pull off. Let me show you
[17:19] exactly how to use it. So, the first
[17:21] step obviously is always going to be to
[17:22] sign up. And you can sign up with the
[17:23] link in the description to get 25% off
[17:25] your first month. Once you do sign up
[17:27] and you have an account, you will then
[17:28] head over here to the project studio.
[17:30] And this is where we're going to go
[17:31] ahead and create our product assets. And
[17:32] no, we're not going to be going for
[17:34] basic here. We're going to be going for
[17:36] premium. So to get started with this,
[17:37] all you have to do is hit add. And now
[17:39] go ahead and upload your product image.
[17:40] And since we're working with a beauty
[17:42] product, we want visuals that feel
[17:44] high-end right out the gate. So all you
[17:45] have to do is just go ahead and click
[17:46] into the custom prompt and type
[17:48] something like silk fabric. And watch
[17:50] how instantly that changes the feel of
[17:52] the whole image. That's the kind of
[17:54] aesthetic that stops somebody midscroll.
[17:56] From there, you can actually add in a
[17:57] water splash effect and match a color to
[17:59] your product where it's going to create
[18:01] this dynamic editor style shot that
[18:03] looks like a brand paid thousands for
[18:05] it. And all these images that you're
[18:06] going to be able to create can be ran as
[18:08] ads and be added to your store to
[18:10] enhance it even more. But it doesn't
[18:11] just stop there. Let's go ahead and
[18:13] click on the angle factory. And we're
[18:14] going to go and select Y studio. And
[18:16] this is also going to be great to expand
[18:17] the amount of creative images that you
[18:19] have because this is going to give you
[18:20] multiple perspectives of the product
[18:22] automatically. So like different angles,
[18:24] different compositions. So, by the time
[18:25] that a customer does land on your
[18:27] product page, they seen it from every
[18:29] direction and they already trust what
[18:31] they're buying. But that's only the
[18:33] first part. The second part is where
[18:36] everything goes absolutely crazy from
[18:38] here. Now, we all know that we trust
[18:40] other people speaking about the
[18:41] products, right? If I'm going to be
[18:42] buying a product online, I want to see
[18:43] an ad of somebody using it that looks
[18:45] like me, that talks like me, that
[18:47] probably mimics a lot of my own life.
[18:49] And Ecom Boss can be able to do all of
[18:50] that just from the product photos that
[18:52] you just created. and that is through
[18:54] the AI video factory. So, this is going
[18:56] to be where we create UGC style video
[18:58] reviews without hiring a single creator
[19:01] where on average you're going to be
[19:02] saving about $100 to $200 per video just
[19:04] by having this. So, all we have to do is
[19:06] first head over here to this website
[19:07] called Pixels. And this is a free
[19:09] website that gives you a bunch of
[19:11] different pictures and things that you
[19:12] can use. And what we're going to do is
[19:13] grab a clean face shot of a beauty model
[19:15] and upload it into the avatar slot. Now,
[19:17] Ecom Boss also has a bunch of avatars,
[19:19] so you can also just use the ones that
[19:21] are already pre-uploaded in here. But
[19:22] what this is doing is it's generating a
[19:24] real-looking person delivering your ad,
[19:26] not a cartoon and not obviously AI,
[19:29] something that feels authentic to
[19:30] actually perform. So now that you've
[19:32] chosen your avatar, the next thing we
[19:33] need to do is type our script into the
[19:35] audio text box. We want to go and select
[19:37] happy English American for the tone and
[19:39] then go ahead and hit generate. And now
[19:41] what it's going to do is it's going to
[19:42] render out a full video review with our
[19:44] product and our messaging that is going
[19:46] to be ready to test. Now, one thing real
[19:47] quick is if you do run into a security
[19:49] policy error on this image, just go
[19:51] ahead and swap it out and regenerate. It
[19:53] will be an easy fix. But here's the real
[19:55] move here, and that's that you don't
[19:56] want to only just make one version. Come
[19:58] in and use multiple different avatars,
[20:01] different demographics, different
[20:02] scripts, because you don't know yet
[20:04] which audience is going to respond, and
[20:05] you want to let the testing and the data
[20:07] tell you. But once it's done processing,
[20:09] all you have to do is just hit download,
[20:10] and now you've got everything. A
[20:11] polished product photography, and a
[20:14] video ad that is now ready to go. And
[20:16] that's the whole point of all this. Even
[20:17] majority of the things I'm teaching you
[20:18] today is putting you in a position where
[20:21] you're not guessing anymore. You've got
[20:22] real assets built around a real product
[20:25] going in front of real people. And now
[20:27] the data starts working for you and not
[20:29] against you. So now at this point, after
[20:31] getting a couple ads created, you now
[20:33] should have scroll stopping creative
[20:35] sitting right in your downloads. But
[20:36] here's the thing, the creative that just
[20:38] sits there in your downloads is not
[20:39] going to make you a single dime. It's
[20:41] got to get in front of the right people.
[20:43] And in the final step of what I'm about
[20:44] to teach you, there's one targeting
[20:46] setting that almost every beginner
[20:47] switches on, swearing that it makes it
[20:49] more precise, that's actually quietly
[20:52] killing the results. And I want you to
[20:53] keep that in the back of your mind
[20:55] because I'm about to show you the exact
[20:56] moment it bites. And this is where it
[20:58] all comes together. Because everything
[21:00] that we just built up to this point, the
[21:02] store, the product, the fulfillment, the
[21:04] creative, none of it will make you a
[21:06] single dollar if nobody ever sees it.
[21:08] Traffic is the whole game here. And in
[21:10] 2026, that traffic comes from meta ads.
[21:13] Now, I know some of you guys hear meta
[21:14] ads and you immediately tense up. You
[21:16] think it's complicated, expensive, easy
[21:19] to mess up. And yeah, that is true if
[21:21] you go in blind. But I'm not about to
[21:23] sit here and send you in blind. I'm
[21:24] going to break it all down step by step
[21:26] as easy as possible. And heads up, this
[21:28] next part has the most moving pieces of
[21:30] the whole video. So, if you're building
[21:31] along, keep the tab open and pause me
[21:34] whenever you need as I'm not going
[21:35] anywhere. So, let's go ahead and jump
[21:36] into this. So, I'm going to walk you
[21:37] through exactly how I set up a campaign
[21:39] from scratch. Okay. So, before we even
[21:40] think about launching, the first thing
[21:42] we need to do is just head into our ads
[21:44] manager and set up our columns because
[21:46] what you're going to see is that the
[21:47] default view that Meta gives you tells
[21:49] you almost nothing useful when it comes
[21:51] to the data. So, to be able to do this,
[21:52] what we want to do is go into our
[21:54] columns and customize it. And here's
[21:56] what you want to have visible. You want
[21:57] to have delivery, adset name, bid,
[22:00] reach impressions frequency
[22:02] click-through rate, cost per click, CPM
[22:05] or cost per thousand impressions, add to
[22:08] cart, checkouts initiated, purchases,
[22:10] amount spent, cost per purchase, and
[22:13] then finally rorowaz. And this is kind
[22:15] of what it should be looking like when
[22:16] it's set up. And this is what your
[22:17] dashboard should be replicating. When
[22:19] you have it looking like this, this is
[22:20] how you're going to know what is
[22:21] actually working. Now, I know I just
[22:22] named off a bunch of metrics, but let me
[22:24] go ahead and give you some benchmarks.
[22:26] Now, a few different numbers that you
[22:27] want to keep in mind as you're running
[22:28] is that you want to have a clickthrough
[22:29] rate at 2.5% or higher. And in simpler
[22:31] terms, that just means that people are
[22:33] seeing your ad and they're legitimately
[22:34] clicking on it and watching it. And
[22:36] that's exactly what you want. Also, you
[22:38] want to keep your cost per click under a
[22:39] dollar if you can, which is just how
[22:41] much it's costing for somebody to click
[22:42] into your ad. And for your cost per,000
[22:44] impressions, you want this to be
[22:45] anywhere between like $15 and $25.
[22:48] That's basically pretty healthy. Now,
[22:49] for rorowaz here, you want anything
[22:51] above 2.0 because that probably means
[22:53] that you're going to be in a good amount
[22:54] of profit. Now, depending on your
[22:55] margins, below a 1.1 or 1.2 means that
[22:58] you're probably going to be losing
[22:59] money. So, you need to be able to know
[23:01] those numbers. Now that we got that out
[23:02] the way, let's go ahead and build out
[23:04] the campaign. So, to do that, let's go
[23:05] ahead and hit create. And now, we want
[23:07] to go and select sales as our objective.
[23:08] As we're not here for likes, we
[23:10] obviously want to try to get as many
[23:12] purchases as possible. Now, let's go
[23:13] ahead and turn on CBO, which stands for
[23:15] campaign budget optimization. And what
[23:17] this does is it just lets Meta decide on
[23:19] how to split your budget between assets
[23:21] automatically, which is what we want
[23:23] when we're testing. Now, we need to go
[23:24] ahead and set our daily budget. And
[23:26] here, you can go with anywhere between
[23:27] like $25 to $50 to start depending on
[23:29] your budget. Now, we want to go ahead
[23:30] and name the campaign something like
[23:33] whatever your product name is CBO. So,
[23:36] when you're looking at 10 campaigns
[23:37] later, because you're going to continue
[23:39] to keep scaling past this video, you're
[23:41] going to know exactly what each one of
[23:42] these are. Now, let's head over here to
[23:44] the adset level. And now, this is where
[23:46] we're going to set up who sees our ads
[23:48] and how they're going to see it. So,
[23:50] let's go ahead and set our conversion
[23:51] location to website. For performance
[23:53] goal, we want to do maximize number of
[23:54] conversions. And now we want to go and
[23:56] connect our pixel and set the conversion
[23:58] event to purchase. Now, if you don't
[24:00] have your pixel set up yet, that does
[24:02] need to happen before any of this as
[24:04] that is what tracks every single sale
[24:06] back to your ads. Now, for targeting, we
[24:08] want to go and start off with United
[24:09] States and go ahead and start off with
[24:10] English. And here's something that
[24:12] people try to fight me on, and that's
[24:13] that you should be leaving detailed
[24:15] targeting completely blank. And I know
[24:18] it feels like you're being more precise
[24:20] when you fill it in and you go ahead and
[24:22] put in the target audience that you
[24:23] think you should be targeting. But in
[24:25] reality, it's only hurting you because
[24:27] you're really just limiting Meta's AI
[24:28] from finding new real buyers. So the
[24:30] goal here is a let it work. You have to
[24:32] understand that Meta's AI is backed by
[24:33] billions of dollars in ad spend and
[24:35] data. So it's way smarter than you and
[24:37] me. Now that we left that open, let's go
[24:39] and set our start time for midnight the
[24:40] next day so we can get a full 24 hours
[24:43] of data from day one. And now we're
[24:45] going to go ahead and move on to the
[24:46] creative. And this is the part that
[24:48] actually determines whether you win or
[24:50] if you lose. Now, here we're going to be
[24:51] running three different angles. And I
[24:53] want you to think of an angle as the
[24:55] lens that you're selling through. And
[24:56] our angles that we're going to be doing
[24:57] are before and after, problem and
[24:59] solution, and a visual demo, which
[25:01] simply is just three different ways of
[25:03] talking about the same product to three
[25:05] different types of buyer groups. And for
[25:07] each angle that we try to target, we
[25:09] want to upload three to five videos,
[25:11] which is going to come out to like 10 to
[25:13] 15 ads total going into this campaign
[25:15] before we even launch. That's how you
[25:18] get the best opportunity of succeeding
[25:20] out the gate. That's how you get sales
[25:21] starting off day one. So to get this set
[25:23] up, what we want to go and do is select
[25:24] single image or video and then click on
[25:26] manual upload. Now, before you do
[25:28] anything else, what we want to do is
[25:29] turn off multi-advertiser ads, product
[25:32] catalog, and enhancements. All of those
[25:34] just add clutter around your ad that
[25:36] pulls attention away from your creative
[25:38] and we don't want any of that. Now, what
[25:39] we want to go and do is set our call to
[25:40] action to be in shop now across every
[25:42] single ad, keeping it consistent, clean,
[25:44] and direct. Now, let's go and set up our
[25:46] URL parameters. Campaign, ad set, and ad
[25:49] name. Now, if you don't know what URL
[25:50] parameters are, this is just how you see
[25:52] inside Shopify exactly which video is
[25:55] generating each individual sale if it
[25:57] doesn't show up on the ad side, which
[25:59] sometimes happens. So, it's kind of just
[26:00] having like a backup setup so you can be
[26:02] able to see all your data in two
[26:04] different places, allowing you to know
[26:05] that if one angle is killing it and the
[26:07] others aren't, well, you're going to see
[26:09] that and know exactly why. So, make sure
[26:11] you go ahead and get that set up. Now,
[26:12] heading over here to your copy, and this
[26:14] is going to be like your primary text,
[26:15] your headline, and your description.
[26:17] Now, here we want to use AI to generate
[26:19] 10 to 15 variations. So, you have one
[26:21] for each ad matched to that angle
[26:23] because you want your copy and your
[26:25] creative saying the same thing. So they
[26:26] should feel like they're all in one
[26:28] single message together. Now, going back
[26:30] to something very simple, you just want
[26:31] to name everything clearly so you know
[26:33] what is working and what's not. So for
[26:35] example, I'm going to go ahead and name
[26:36] this one angle one, video one, and then
[26:38] for the next one, I'll just do angle
[26:40] one, video two, and so on and so forth.
[26:42] Again, I know it sounds simple, but when
[26:44] you're like 3 days in and you're trying
[26:45] to read your data and optimize, keeping
[26:47] it clean like this will just save you so
[26:49] much time and effort. Now, once all 10
[26:51] to 15 ads are built and put in, just
[26:53] review everything. And now what we're
[26:54] going to do is go and hit publish. And
[26:56] now the campaign is officially running.
[26:58] From here, your job is just to check the
[27:00] numbers every day. Now, yes, the way
[27:02] that we set this up is that MetaCBO is
[27:04] going to be pushing and routing more of
[27:06] your budget towards whichever ads are
[27:07] performing, but you still need to be in
[27:09] there and know what is going on cuz you
[27:11] don't want any ad burning spin with a
[27:13] high cost per purchase and nothing to
[27:14] show for it. You just want to turn that
[27:16] type of thing off. So, your main job is
[27:18] to protect the budget and to let the
[27:20] winners run. So, this is what testing
[27:22] actually looks like. Not one ad and just
[27:24] hoping for the best, but 10 to 15
[27:26] creatives, three angles, and real data
[27:28] telling you what's working inside of the
[27:30] first week. That's how you find your
[27:31] winner. And once you got it, that's when
[27:33] you're able to scale. And that is the
[27:35] full play. Everything that you need to
[27:37] make your first sale, even if you're
[27:39] limited on time or limited on budget.
[27:42] So, just to recap, we just built out the
[27:44] store, found your winning product,
[27:45] created highquality AI UGC ads for a
[27:48] fraction of the cost that it typically
[27:49] takes using real creators, and even
[27:51] launch our first round of ads. And like
[27:53] I said earlier, I know that Facebook ads
[27:56] can be one of the most overwhelming
[27:57] things to learn when first starting out.
[27:59] But, you know, I got you covered. So, on
[28:01] the screen right now, you're going to be
[28:03] seeing a beginner friendly step-by-step
[28:04] Facebook ad tutorial teaching in-depth
[28:07] everything I just showed, but in a way
[28:09] simpler tutorial format. So, make sure
[28:11] you go and check that video out right
[28:12] after this. As always, thank you guys so
[28:14] much for watching. I'll see you in that
[28:16] next one.