[00:00] What I'm getting ready to share with you applies&nbsp; to 99% of content creators so it doesn't matter if&nbsp;&nbsp; you're a gaming channel if you're a how-to channel&nbsp; an entertainment Channel or anything in between&nbsp;&nbsp; this information is going to make a positive&nbsp; impact on your channel this year but you have&nbsp;&nbsp;
[00:13] to make sure that you apply it and look you're&nbsp; going to get all kinds of information thrown at&nbsp;&nbsp; you as you're watching more videos like this over&nbsp; the course of the Year especially here as we're&nbsp;&nbsp; getting started so another really important part&nbsp; in order to make this information work for you is&nbsp;&nbsp;
[00:26] that out of all the videos that you're watching&nbsp; you need to take notes on the things that you are&nbsp;&nbsp; watching and you need to pick a path that you're&nbsp; going to take because all of the different YouTube&nbsp;&nbsp; help channels we're all sharing pretty much the&nbsp; same information but we're sharing it in different&nbsp;&nbsp;
[00:40] to pick one because the last thing that you want&nbsp; is to be trying to accomplish something and being&nbsp;&nbsp; pulled in all of these different ways because&nbsp; you're mixing up all these different strategies&nbsp;&nbsp;
[00:53] this where they're promising to help you out&nbsp; with your YouTube channel by the time you get&nbsp;&nbsp; at all this is not one of those videos let&nbsp; me tell you why my name is Nick Nimmin I've&nbsp;&nbsp;
[01:07] been teaching content creators how to thrive on&nbsp; YouTube for about eight years now at the time of&nbsp;&nbsp; creators thrive on YouTube for over 8 years I&nbsp; don't have a course to sell you I actually make my&nbsp;&nbsp; money through sponsorships and affiliate marketing&nbsp; and by bringing attention to my own products that&nbsp;&nbsp;
[01:22] are not courses and because of that it's in my&nbsp; best interest to give you the information that&nbsp;&nbsp; you need the real information so that you'll keep&nbsp; coming back to to my channel for other things and&nbsp;&nbsp; not just so that I can try to sell you a course so&nbsp; with all of that out of the way I'm going to break&nbsp;&nbsp;
[01:35] this down into five easy to follow sections for&nbsp; you foundational principles of growing a YouTube&nbsp;&nbsp; channel how to come up with video ideas that will&nbsp; actually get views how to get people to click on&nbsp;&nbsp; your videos more effectively how to get people to&nbsp; watch your videos for a longer period of time and&nbsp;&nbsp;
[01:48] the importance of consistency in expanding your&nbsp; brand which isn't what you think probably because&nbsp;&nbsp; everything is changing right now when it comes&nbsp; to online video and it's important that you are&nbsp;&nbsp; able to stay on top of it so that particular&nbsp; section is going to help you do exactly that&nbsp;&nbsp;
[02:02] if your channel is dedicated to YouTube shorts&nbsp; in that particular case you can skip the part&nbsp;&nbsp; you as well so if you're serious about growing&nbsp; your YouTube channel this year I'm going to tell&nbsp;&nbsp; you exactly how and we're starting right now okay&nbsp; first we're talking about how YouTube Works which&nbsp;&nbsp;
[02:20] is part of the foundational side of growing your&nbsp; YouTube channel because if you don't know the game&nbsp;&nbsp; that you're playing and you don't know the rules&nbsp; then in that particular case you're only going to&nbsp;&nbsp; win if you get lucky and when it comes to YouTube&nbsp; sure you can get lucky you can have a couple of&nbsp;&nbsp;
[02:33] good videos but to consistently publish good&nbsp; content video after video year after year luck&nbsp;&nbsp; has no part in that in a nutshell when you publish&nbsp; a video to YouTube YouTube shows it to the people&nbsp;&nbsp; that are the most likely to watch and engage and&nbsp; enjoy that content at that moment in time their&nbsp;&nbsp;
[02:48] system looks at your title the actual content of&nbsp; your video meaning everything you're showing on&nbsp;&nbsp; screen everything that you say in your video all&nbsp; of it it's taking all of that information in and&nbsp;&nbsp; it also uses your description as additional&nbsp; context as well most of the weight is carried&nbsp;&nbsp;
[03:02] from the actual video content in the title but it&nbsp; does consider the video description also just for&nbsp;&nbsp; additional context those things are especially&nbsp; important to consider especially if you're new&nbsp;&nbsp; because you need to give YouTube as much context&nbsp; as you possibly can because right now you don't&nbsp;&nbsp;
[03:17] have a Channel History like I do so because of&nbsp; that YouTube might not know yet exactly who to&nbsp;&nbsp; show your content to so you need to be explicitly&nbsp; clear in your description in your title to help&nbsp;&nbsp; YouTube better understand who it is that their&nbsp; system needs to show your content to and don't&nbsp;&nbsp;
[03:31] get me wrong their system is smart you can upload&nbsp; videos they can do amazing without even having&nbsp;&nbsp; a video description but if you're just getting&nbsp; started it's important to make sure that you are&nbsp;&nbsp; just pulling every leverage you can possibly pull&nbsp; to give yourself every opportunity that you can&nbsp;&nbsp;
[03:43] then they're going to show your content to similar&nbsp; people as the people that clicked on your content&nbsp;&nbsp; and enjoyed it now as a part of this they're also&nbsp; going to use this information to experiment with&nbsp;&nbsp; other people who have crossover interests with the&nbsp; people that they're showing it to that enjoy it as&nbsp;&nbsp;
[03:58] well if nobody clicks on your video when YouTube&nbsp; is showing it to people or once they get into your&nbsp;&nbsp; video the viewer leaves too quickly then in that&nbsp; particular case that tells YouTube that people&nbsp;&nbsp; aren't into what it is that you're making and&nbsp; therefore YouTube is going to end up prioritizing&nbsp;&nbsp;
[04:10] other content that is getting people to respond&nbsp; to it and it's going to deprioritize your content&nbsp;&nbsp; because people aren't responding to it they're&nbsp; wasting that space so regardless of what anybody&nbsp;&nbsp; says YouTube is a gigantic competition and&nbsp; in order to compete you have to learn how to&nbsp;&nbsp;
[04:26] if you can't compete and you're not willing to&nbsp; develop the skills involved to help you compete&nbsp;&nbsp; then it's going to be really hard for you to get&nbsp; views unless you just naturally have a thing for&nbsp;&nbsp;
[04:38] content and people just naturally respond to what&nbsp; it is that you do and the decisions that you make&nbsp;&nbsp; around your content which is rare so I'm going to&nbsp; tell you how to compete the very first thing when&nbsp;&nbsp; it comes to competing on YouTube is being able&nbsp; to come up with really good video ideas now this&nbsp;&nbsp;
[04:50] sounds like something that would be common sense&nbsp; but there's actually a lot of nuance to coming up&nbsp;&nbsp; with good video ideas and framing those ideas in&nbsp; a way that makes sense to the people that you're&nbsp;&nbsp; because people do struggle with this a lot so&nbsp; I'm going to give you some tips to help you be&nbsp;&nbsp;
[05:07] keep in mind when it comes to your video ideas&nbsp; is that it's important to be able to come up&nbsp;&nbsp; with the thumbnail and the title for that video&nbsp; idea first before you commit to making the video&nbsp;&nbsp;
[05:19] the reason that this is important is because you&nbsp; are confirming that you are going to be able to&nbsp;&nbsp; package up the video in a way that people that&nbsp; are seeing it for the first time on YouTube on&nbsp;&nbsp; YouTube's homepage or suggested videos or search&nbsp; to where it can grab their attention and then you&nbsp;&nbsp;
[05:33] can pull them in through a compelling title so if&nbsp; you can't figure out how to make a good thumbnail&nbsp;&nbsp; and how to make a good title for your video&nbsp; idea then that means that you can't express&nbsp;&nbsp; that video idea through those ways and because&nbsp; of that it's going to be really difficult to get&nbsp;&nbsp;
[05:46] even if you have a great video idea but if while&nbsp; working on your video idea you're like okay what&nbsp;&nbsp; what type of title would I make for this and what&nbsp; would I use in the thumbnail to help the people&nbsp;&nbsp; and you can define those things then in that&nbsp; particular case you're going to be Off to the&nbsp;&nbsp;
[06:04] Races and you can go ahead and just move forward&nbsp; with that video idea because you have a nice&nbsp;&nbsp; clear and intentional way that you're going to be&nbsp; packaging up that content so that the people that&nbsp;&nbsp; you're trying to reach will be able to identify&nbsp; it and they'll be compelled to actually watch the&nbsp;&nbsp;
[06:17] video itself and one quick tip I want to give you&nbsp; while you are in that stage of thinking okay how&nbsp;&nbsp; can I make a good thumbnail title for this also&nbsp; think about how the thumbnail and title create&nbsp;&nbsp; and you're scrolling through your home feed and&nbsp; you see a thumbnail and that grabs your attention&nbsp;&nbsp;
[06:34] and then you look at the title well before you&nbsp; click on that video inside of your brain something&nbsp;&nbsp; like it might be funny this seems like it might&nbsp; be informative this seems like it might challenge&nbsp;&nbsp;
[06:46] yeah this is this is definitely for me and this&nbsp; is why and then you click on that video so when&nbsp;&nbsp; people are watching your videos the same exact&nbsp; thing is taking place so it's really important to&nbsp;&nbsp; make sure that you can create that expectation in&nbsp; a good way and if you do that that's going to help&nbsp;&nbsp;
[07:02] people be able to watch your videos for a longer&nbsp; period of time because you've intentionally built&nbsp;&nbsp; that expectation and then you're going to deliver&nbsp; on that in the actual video content itself which&nbsp;&nbsp; we're going to talk about here in just a minute&nbsp; making sure that you can express your video idea&nbsp;&nbsp;
[07:15] through a good thumbnail en title is also really&nbsp; important because it also helps make sure that&nbsp;&nbsp; you are preparing yourself or preparing that video&nbsp; to have the highest view potential let me explain&nbsp;&nbsp; if they want to watch your video or not the topic&nbsp; this is the most important it's expressed through&nbsp;&nbsp;
[07:32] your thumbnail and title the thumbnail this is&nbsp; used obviously to grab the viewers attention so&nbsp;&nbsp; that they can notice your video the title this&nbsp; actually gives the viewer the context that they&nbsp;&nbsp; need to click in and watch the video and the&nbsp; autoplay if someone hovers over your video it's&nbsp;&nbsp;
[07:44] going to start to play so also make decisions&nbsp; based on that when it comes to your topics if&nbsp;&nbsp; you think of your topics like a numbers game&nbsp; this sounds basic but it's important so stick&nbsp;&nbsp; with me here if only 10,000 people are interested&nbsp; in your topic you have a Max reach of 10,000 views&nbsp;&nbsp;
[07:59] if all 10,000 people watch it if you make a&nbsp; video that a million people are interested in the&nbsp;&nbsp; potential for that video is a million views but&nbsp; here's the problem even if a million people are&nbsp;&nbsp; recommended that video in the first place out&nbsp; of those people that get recommended that video&nbsp;&nbsp;
[08:15] only a certain percentage of them a relatively&nbsp; low percentage are actually going to click on&nbsp;&nbsp; that video and go in and watch it that leaves the&nbsp; potential for that video way under a million views&nbsp;&nbsp; on the platform for a long period of time you&nbsp; can still tap into tons of viewers however it&nbsp;&nbsp;
[08:33] just might not happen initially so if you want&nbsp; to get more people clicking on your videos from&nbsp;&nbsp; a numbers perspective then it's important to make&nbsp; sure especially if you're getting started that the&nbsp;&nbsp; topics that you're choosing to make content about&nbsp; they have the largest amount of people that are&nbsp;&nbsp;
[08:47] interested in those particular topics within your&nbsp; Niche but don't look at this as a limitation you&nbsp;&nbsp; can make anything more appealing or make anything&nbsp; have wider appeal with just a few tweaks which is&nbsp;&nbsp; about a new mouse that came out that I wanted to&nbsp; let people know about we'll call it the Nim and&nbsp;&nbsp;
[09:04] mouse 2000 taada we wouldn't make the topic&nbsp; of the video the Nim and mouse 2000 because&nbsp;&nbsp; if that were to show up on somebody's homepage&nbsp; as the Nim and mouse 2000 review nobody would&nbsp;&nbsp; care about that because nobody knows what the Nim&nbsp; and mouse is yet but with just a few small little&nbsp;&nbsp;
[09:18] tweaks we can make that Nim and mouse 2000 video&nbsp; a lot more interesting to a lot more people by&nbsp;&nbsp; just fine-tuning some things and by the way this&nbsp; is why it's so important to think about the title&nbsp;&nbsp; and thumbnail before before you commit to making&nbsp; the video I call this approach the audience Bridge&nbsp;&nbsp;
[09:32] so instead of making the video about the nimon&nbsp; mouse 2000 I'm going to make some minor tweaks&nbsp;&nbsp; to it and make it about a type of viewer that&nbsp; would benefit from using that Mouse instead by&nbsp;&nbsp; doing this we are instantly increasing the amount&nbsp; of people that this particular video would be of&nbsp;&nbsp;
[09:47] interest to for example instead of nimon mouse&nbsp; 2000 review We reframe the video at the topic&nbsp;&nbsp; level before we commit to making the video with&nbsp; the audience bridge and use this mouse doubled my&nbsp;&nbsp; productivity for the thumbnail maybe the Creator&nbsp; is in it or pointing to the mouse or maybe it's&nbsp;&nbsp;
[10:02] just a photo of the mouse but the idea is that&nbsp; previously the nimon mouse 2000 title wasn't&nbsp;&nbsp; interesting or relevant to anyone and now it's&nbsp; instantly interesting to anyone who cares about&nbsp;&nbsp; productivity now the important thing here that&nbsp; I do need to make sure it's clear is you don't&nbsp;&nbsp;
[10:15] just try to make it important to anyone you try&nbsp; to make it important to the type of viewer that&nbsp;&nbsp; you are specifically trying to reach that's a&nbsp; really important part of this since my channel&nbsp;&nbsp; making that video for my channel maybe I would&nbsp; make it about how that Mouse cut my editing time&nbsp;&nbsp;
[10:32] I'm trying to express here is that it's really&nbsp; important from a workflow standpoint to make&nbsp;&nbsp; sure that you are thinking about your thumbnail&nbsp; and title before you commit to making the video&nbsp;&nbsp;
[10:44] so that you can give that video the highest view&nbsp; potential by making sure that you're framing it&nbsp;&nbsp; all in the right way and that you're making it&nbsp; of interest to the largest amount of people who&nbsp;&nbsp; are interested in the things that you talk about&nbsp; before we talk about thumbnails if you do have&nbsp;&nbsp;
[10:56] make sure that we get them answered for you now&nbsp; let's talk about thumbnails in detail thumbnails&nbsp;&nbsp; and titles work together as a team to win the&nbsp; click the thumbnail grabs the viewers attention&nbsp;&nbsp; the title pulls them into the video sometimes the&nbsp; thumbnail will also pull them into the video but&nbsp;&nbsp;
[11:12] in most cases they work together as a team since&nbsp; the goal of the thumbnail is to grab the attention&nbsp;&nbsp; of the person that's interested in your type of&nbsp; content it's important to make sure that you have&nbsp;&nbsp; one clear Focus point in your thumbnail that Focus&nbsp; could be you if you already have a following it&nbsp;&nbsp;
[11:27] could be text it could be an object but there&nbsp; needs to be one Crystal Clear Point of focus&nbsp;&nbsp; if you've never designed anything before then&nbsp; the best way to approach this is to make your&nbsp;&nbsp; attention first if you've never designed anything&nbsp; before the easy way to make a nice clear Focus&nbsp;&nbsp;
[11:45] point in your thumbnail is to make it the largest&nbsp; object in your thumbnail the goal with this when&nbsp;&nbsp; you're making your thumbnails is to think about&nbsp; for my viewers that I'm trying to reach with my&nbsp;&nbsp; content what one thing can I focus them on in&nbsp; my thumbnail that's going to help them identify&nbsp;&nbsp;
[11:58] they can identify it at a glance it shouldn't be&nbsp; something to where they have to sit and look at&nbsp;&nbsp; the thumbnail and stare at the thumbnail in order&nbsp; to make sure that they understand what's going on&nbsp;&nbsp;
[12:10] to do this make sure your focus point is large if&nbsp; there's color in the focal point make sure not to&nbsp;&nbsp; focus point for example if a quilting channel was&nbsp; showing someone how to make a blue quilt the quilt&nbsp;&nbsp;
[12:24] might be the focus Point therefore you wouldn't&nbsp; want to put a red object that isn't relevant to&nbsp;&nbsp; thing someone might see and focus on however if&nbsp; the red object was about quilting it might help&nbsp;&nbsp;
[12:38] pull attention to the thumbnail in general still&nbsp; connect with Quilters so that they would spend&nbsp;&nbsp; more time looking at the thumbnail to see the Blue&nbsp; Quilt this might sound complicated if you've never&nbsp;&nbsp; thought about using color in that way and never&nbsp; really thought about using design to get people&nbsp;&nbsp;
[12:51] to focus on something so I'm going to put a video&nbsp; down in the description about color theory that&nbsp;&nbsp; you might want to check out it's a short video um&nbsp; I recommend that as a great place to get started&nbsp;&nbsp; understanding that concept more in detail now a&nbsp; lot of people are curious about if they should&nbsp;&nbsp;
[13:03] put text in their thumbnails or not text is not&nbsp; required when it comes to your thumbnails however&nbsp;&nbsp; text can in some cases give additional context to&nbsp; what your video might be about since YouTube does&nbsp;&nbsp; have a feature now that lets you test thumbnails&nbsp; against each other I do recommend that for your&nbsp;&nbsp;
[13:18] videos that you are testing videos without text&nbsp; in them and that you are testing some videos&nbsp;&nbsp; with text in them so that you can start to get&nbsp; a general idea for the people that are watching&nbsp;&nbsp; you look at other channels in your Niche that&nbsp; are making similar content so you can see what&nbsp;&nbsp;
[13:34] it is that they're doing and kind of use that&nbsp; as a lead for the successful channels however&nbsp;&nbsp; thumbnails make sure that the text is big bold&nbsp; and easy to read because nobody's going to sit&nbsp;&nbsp; there and study somebody's thumbnails on YouTube&nbsp; especially when it's real small and suggested&nbsp;&nbsp;
[13:49] glance it's also important to limit the amount&nbsp; of text in your thumbnails to as few words as&nbsp;&nbsp; trying to tell them the entirety of what's going&nbsp; on in the video in your thumbnail you're just&nbsp;&nbsp;
[14:03] thumbnails are to grab the attention of the people&nbsp; that you're trying to reach with your videos&nbsp;&nbsp; that's what your thumbnails are for when making&nbsp; thumbnails ask yourself the following questions&nbsp;&nbsp;
[14:15] that they care about again this can be an object&nbsp; logo person or even a recognizable style ask&nbsp;&nbsp; yourself is there anything that I'm adding to the&nbsp; thumbnail that will pull attention away from the&nbsp;&nbsp;
[14:27] thing that I want the viewer to focus on if there&nbsp; is you should remove it so the viewer can focus on&nbsp;&nbsp; what's most important ask yourself what exactly&nbsp; about this thumbnail would make the viewer want&nbsp;&nbsp; to read the title ask yourself if text is used&nbsp; what words do I want the viewer to focus on and&nbsp;&nbsp;
[14:41] what words are extras for example if a food&nbsp; channel has four words in the thumbnail how&nbsp;&nbsp; to make bread how to should be smaller and make&nbsp; bread should be bigger in fact howto probably&nbsp;&nbsp; if you have a a photo of bread and you have make&nbsp; bread pretty clear what that video is about and&nbsp;&nbsp;
[14:59] also ask yourself is there anything I'm adding to&nbsp; this thumbnail that isn't absolutely necessary the&nbsp;&nbsp; reason this is important is because people will&nbsp; add subscribe buttons and all these other things&nbsp;&nbsp;
[15:11] that don't really add anything to the thumbnail&nbsp; they're just trying to fill empty space you don't&nbsp;&nbsp; want to do that and as a side note branding can be&nbsp; and is important when it comes to your thumbnails&nbsp;&nbsp; however it's important first to make sure that you&nbsp; learn how to make effective thumbnails and that&nbsp;&nbsp;
[15:25] you're able to grab people's attention effectively&nbsp; before you start messing with the branding stuff&nbsp;&nbsp; worry about all of those things once you start&nbsp; getting view counts that you're happy with on&nbsp;&nbsp; talk about titles just like I mentioned in the&nbsp; other section if you do have any questions about&nbsp;&nbsp;
[15:43] any of the things that I just mentioned feel free&nbsp; to leave them in the comments and we will answer&nbsp;&nbsp; them as we see them now let's talk about titles&nbsp; titles are what actually get people to click on&nbsp;&nbsp; your video again sometimes the thumbnail will&nbsp; be enough maybe the thumbnail and the autoplay&nbsp;&nbsp;
[15:55] but the title is what really pushes people over&nbsp; the edge the job of the title is to send simply&nbsp;&nbsp; inform the viewer of what the video is about or&nbsp; two to create some type of curiosity from the&nbsp;&nbsp; title so that the viewer feels like they need to&nbsp; watch the video in order to satisfy that Curiosity&nbsp;&nbsp;
[16:10] now remember the thumbnail and title work together&nbsp; so you can use them together to make your video&nbsp;&nbsp; more interesting if you're taking the path of&nbsp; curiosity it's important to use the thumbnail&nbsp;&nbsp; and uses a title like three-c color blanket it's&nbsp; informative but it's not compelling in order to&nbsp;&nbsp;
[16:26] make it compelling they could use something like I&nbsp; made this blanket in just 3 Days by adding the in&nbsp;&nbsp; just 3 days you are telling them that you made&nbsp; the blanket you are telling them that you did&nbsp;&nbsp; it in 3 days so that it becomes something that's&nbsp; attainable for someone else and it becomes a quick&nbsp;&nbsp;
[16:41] project instead of something that someone has to&nbsp; dedicate a month to it makes somebody feel like&nbsp;&nbsp; yeah I might be able to do that too when writing&nbsp; your titles it's also important to Think Through&nbsp;&nbsp; the lens of could watch verse should watch for&nbsp; example if a travel channel targeting viewers&nbsp;&nbsp;
[16:55] who are taking their travel experiences through&nbsp; the experiences of YouTube Ubers in that case if&nbsp;&nbsp; they write a title that says my trip to Thailand&nbsp; the potential viewer would know the videos about&nbsp;&nbsp; Thailand but they might not feel like they need&nbsp; to or should watch the video however for the same&nbsp;&nbsp;
[17:10] type of viewer if the title is tyan surprised&nbsp; Us in ways we never imagined the title itself&nbsp;&nbsp; is more compelling but there's also some Nuance&nbsp; here that I would like to highlight with the&nbsp;&nbsp; first title my trip to Thailand it's informative&nbsp; which is a step in the right direction but there&nbsp;&nbsp;
[17:24] isn't really anything there there's no emotional&nbsp; connection there isn't really anything with that&nbsp;&nbsp; title with the second title Thailand surprised&nbsp; Us in ways we never imagined not only do we know&nbsp;&nbsp; that the Creator went to Thailand but we know that&nbsp; something happened that surprised or shocked them&nbsp;&nbsp;
[17:38] in some way it suggests that something interesting&nbsp; happened be it positive or negative something&nbsp;&nbsp; happened on that trip to Thailand the word ways is&nbsp; also plural which also suggests that there might&nbsp;&nbsp; be more than just one thing that happened that&nbsp; there might be multiple layers to this thing that&nbsp;&nbsp;
[17:54] titles and why it's so important to make sure&nbsp; that you're writing your titles and considering&nbsp;&nbsp; what you're going to do for the thumbnail again&nbsp; before you even commit to making the video so&nbsp;&nbsp; you can make sure that you get all of this stuff&nbsp; lined out so that when you make the video it can&nbsp;&nbsp;
[18:09] deliver on however it is that you're framing the&nbsp; video when writing your titles ask yourself how&nbsp;&nbsp; does this title work with the thumbnail do I have&nbsp; clear language that targets a viewers interests is&nbsp;&nbsp; the title limiting in any way or will it apply to&nbsp; a larger viewership within my Niche is the title&nbsp;&nbsp;
[18:23] easy to read is the title under 60 characters as&nbsp; a side tip it's best optimized if you are 52 to&nbsp;&nbsp; 53 characters for your title but 60 characters&nbsp; is okay is there one short sentence what exactly&nbsp;&nbsp;
[18:36] is compelling or interesting about my title if&nbsp; the perfect viewer for my content saw this on&nbsp;&nbsp; YouTube's homepage would they be likely to click&nbsp; on it and if the answer is yes Define why next&nbsp;&nbsp; let's talk about how to get people to watch your&nbsp; videos for a longer period of Time how long people&nbsp;&nbsp;
[18:50] watch your videos is one of the major factors when&nbsp; it comes to how YouTube determines if people are&nbsp;&nbsp; satisfied with your content or not because&nbsp; of this they give us a graph in our YouTube&nbsp;&nbsp; studio for every video that shows us how people&nbsp; react to our videos and how people react to our&nbsp;&nbsp;
[19:03] videos compared to other videos of similar length&nbsp; this graph helps us understand things that we&nbsp;&nbsp; need to change in the future based on how people&nbsp; react to our current videos if you already have&nbsp;&nbsp; videos published on YouTube then you already have&nbsp; information based on how people are responding to&nbsp;&nbsp;
[19:16] your videos so the first place that you want to&nbsp; start is by looking into the videos that you've&nbsp;&nbsp; already published looking for problem areas while&nbsp; you're there you also want to look for areas in&nbsp;&nbsp; your videos that cause people to rewind that's&nbsp; identified through a spike you also also want to&nbsp;&nbsp;
[19:29] look for places in your video that people watched&nbsp; consistently and they didn't leave when you take&nbsp;&nbsp; time the things that people respond to better&nbsp; and the things that people respond to poorly&nbsp;&nbsp;
[19:41] in your videos when your videos first start this&nbsp; is the most important part of your video because&nbsp;&nbsp; of that it's important to make sure that you are&nbsp; considering the expectation that is Created from&nbsp;&nbsp; video content itself you can make sure that you're&nbsp; meeting the viewers expectation right when they&nbsp;&nbsp;
[19:58] going to see in some Tik Tok videos holding a&nbsp; mouse while you're sitting there talking when&nbsp;&nbsp; your video starts is not a hook when you are&nbsp; holding a phone when your video starts you're&nbsp;&nbsp;
[20:10] playing with something when your video starts&nbsp; that's also not a hook it's a visual distraction&nbsp;&nbsp; it's something completely different those sorts&nbsp; of things can be what's called a pattern interrupt&nbsp;&nbsp; later in the video as well but for right now let's&nbsp; just focus on the hook or the start of the video&nbsp;&nbsp;
[20:23] when thinking of a hook think of fishing a Fisher&nbsp; throws their line in the water and it's got a hook&nbsp;&nbsp; on it and they use that hook to grab the fish to&nbsp; hook the fish and then reel them in and possibly&nbsp;&nbsp; eat them later and of course to highlight it while&nbsp; we're here talking about this reference the bait&nbsp;&nbsp;
[20:37] is your thumbnail title but the goal of the hook&nbsp; is to grab the viewers attention by giving them&nbsp;&nbsp; visual or audible information in some cases like&nbsp; educational content the move might simply be to&nbsp;&nbsp; just tell them this is what we're doing in this&nbsp; video however if you had a fishing channel the&nbsp;&nbsp;
[20:51] videos about the three best lakes to fish in the&nbsp; United States the hook could simply be pretty&nbsp;&nbsp; Drone footage of one of the locations and some&nbsp; relaxing music playing for a second before you&nbsp;&nbsp; start telling the story of what led you there&nbsp; in the first place let's talk about the Nuance&nbsp;&nbsp;
[21:03] of both of these options because at the surface&nbsp; level what I'm saying sounds like common sense&nbsp;&nbsp; to learn something they might just want to get the&nbsp; info that's why stating what the video is about or&nbsp;&nbsp;
[21:16] interested in a video about the three best lakes&nbsp; to fish in the US then they might be interested&nbsp;&nbsp; in the surroundings of the fishing area as well as&nbsp; the information about the fish in those areas and&nbsp;&nbsp;
[21:28] so on that's why setting the scene might be the&nbsp; win and I say might be the move and might be&nbsp;&nbsp; the win because these are things that you need&nbsp; to experiment with so you can figure out what&nbsp;&nbsp; works best for your viewers but it's important&nbsp; to be thinking in these ways as you're putting&nbsp;&nbsp;
[21:42] you can't get people past that then it's going&nbsp; to tell YouTube that people aren't enjoying your&nbsp;&nbsp; video and then your video isn't going to do well&nbsp; so because of that it's really important to make&nbsp;&nbsp; sure that you are putting this kind of thought&nbsp; into the beginning of your videos and into your&nbsp;&nbsp;
[21:57] thumbnails and titles so that you you can make&nbsp; sure that you're not only meeting the expectation&nbsp;&nbsp; but you're also exceeding that expectation and&nbsp; creating a great experience for your viewers&nbsp;&nbsp; after the hook if it isn't already part of the&nbsp; content you can start the content that the viewer&nbsp;&nbsp;
[22:10] keep in mind don't waste time with logo intros&nbsp; they do not matter to the viewer instead if you&nbsp;&nbsp; are going to use a logo for some type of branding&nbsp; just use it as more of a transition than an actual&nbsp;&nbsp;
[22:23] intro make sure your videos and stories have a&nbsp; clear beginning middle and end so that you can&nbsp;&nbsp; take viewers on a journey through your content and&nbsp; that there is some type of satisfaction that they&nbsp;&nbsp; the video is about or what you're trying to&nbsp; accomplish or what's at risk or anything like&nbsp;&nbsp;
[22:40] that so for example in my case with this video&nbsp; that you're watching right now I told you before&nbsp;&nbsp; we talk about X leave a comment if you have any&nbsp; questions and then then the next segment I said&nbsp;&nbsp; before we talk about X if you have any comments&nbsp; leave the next segment so before I tell you to&nbsp;&nbsp;
[22:54] leave a comment for that next segment I'm telling&nbsp; you this is something that's coming up next this&nbsp;&nbsp; track with what I promised at the beginning of&nbsp; the video when it comes to editing your videos&nbsp;&nbsp; you're going to see all kinds of different editing&nbsp; styles on YouTube experiment with different styles&nbsp;&nbsp;
[23:09] your content because some types of viewers respond&nbsp; better to certain types of editing choices so for&nbsp;&nbsp; example if you're a younger viewer then in that&nbsp; case you probably are going to respond better to&nbsp;&nbsp;
[23:22] high retention editing where just stuff is going&nbsp; all over the place compared to if you are an older&nbsp;&nbsp; might want the editing to be a little bit slower&nbsp; and you don't want tons of distractions happening&nbsp;&nbsp;
[23:34] that the same exact things that work for one type&nbsp; of channel are not necessarily going to work for&nbsp;&nbsp; another type of Channel when it comes to retention&nbsp; so because of that it's best to experiment on your&nbsp;&nbsp; for them another way to keep people watching&nbsp; if you're telling stories in your content is&nbsp;&nbsp;
[23:52] to use the but so framework but introduces a&nbsp; conflict so is a resolution to that conflict&nbsp;&nbsp; I don't I don't know why this works as well as it&nbsp; does but for some reason humans really respond to&nbsp;&nbsp; it and the creators of South Park they actually&nbsp; have a different framework with this to where I&nbsp;&nbsp;
[24:06] think theirs is like but so therefore or something&nbsp; like that I can't remember the details of theirs&nbsp;&nbsp; but there's different Frameworks for this that&nbsp; you can apply to your videos so I recommend that&nbsp;&nbsp; you do Google that but how this works for example&nbsp; is I went to the store to get all the ingredients&nbsp;&nbsp;
[24:18] to make a perfect chocolate cake but they didn't&nbsp; have any chocolate which is the core ingredient so&nbsp;&nbsp; I had to drive to the other side of town to pick&nbsp; up some at the other location but when I got there&nbsp;&nbsp; they were closed so I had to got back in the car&nbsp; and head to my friend's house luckily they had&nbsp;&nbsp;
[24:30] some and we ended up making the cake together&nbsp; if you were to apply this to a review video I&nbsp;&nbsp; switched from Android to the iPhone and I thought&nbsp; that it was going to be amazing but the photos app&nbsp;&nbsp; was completely different than I expected and so&nbsp; were some of the other features so I'm going to&nbsp;&nbsp;
[24:43] where they're super close like those examples I&nbsp; just gave or space them out to where it makes more&nbsp;&nbsp; sense for a longer video my version of that was&nbsp; just trying to express how they work together but&nbsp;&nbsp;
[24:55] the idea is that it's just a simple way to create&nbsp; tension and release in your content which is the&nbsp;&nbsp; same exact thing that people do in storytelling&nbsp; in movies it's the same exact thing that people&nbsp;&nbsp; do in music that tension and release thing is&nbsp; just something we respond to as humans now let's&nbsp;&nbsp;
[25:08] talk about consistency and actually building&nbsp; or expanding your brand on YouTube so when&nbsp;&nbsp; it comes to consistency a lot of people think of&nbsp; consistency as I upload a video every Monday at 2:&nbsp;&nbsp; p.m. and I do that indefinitely forever and then&nbsp; I'm consistent that is true however when it comes&nbsp;&nbsp;
[25:22] to consistency things are a little bit different&nbsp; these days so consistency is about consistency&nbsp;&nbsp; in your upload schedule schule consistency is&nbsp; about your branding and having a consistent&nbsp;&nbsp; message throughout your content consistency&nbsp; is that you show up and you deliver when you&nbsp;&nbsp;
[25:36] say that you're going to deliver but consistency&nbsp; comes in all these different forms and because of&nbsp;&nbsp; that it's important to make sure that consistency&nbsp; is something that you're considering and another&nbsp;&nbsp; part of consistency is that you are publishing&nbsp; on a regular basis now in the past we could get&nbsp;&nbsp;
[25:50] away with a video a week and some cases a video&nbsp; a month and some people still can but if you're&nbsp;&nbsp; Channel then it's going to be important to where&nbsp; you start uploading on a regular basis either&nbsp;&nbsp;
[26:02] more content to your YouTube channel or having&nbsp; an additional YouTube channel that you upload&nbsp;&nbsp; extra content to or uploading to Instagram and&nbsp; everywhere else as well as YouTube so that you&nbsp;&nbsp; that are enjoying your content across all of&nbsp; the platforms that you can manage to publish&nbsp;&nbsp;
[26:19] consistently I have a sponsor on my channel called&nbsp; Opus clip you probably hear me talking about them&nbsp;&nbsp; hearing about them but one of the things that's&nbsp; really helpful for them and one of the reasons&nbsp;&nbsp; that I support them so much is because they help&nbsp; content creators be consistent so the way that&nbsp;&nbsp;
[26:35] their system works is you take one of your YouTube&nbsp; videos and you paste it into their system and then&nbsp;&nbsp; it will give you a bunch of clips from that video&nbsp; that you pasted and in addition to that they have&nbsp;&nbsp; like voice processing and you can add b-roll to&nbsp; them to make it something that's a little bit&nbsp;&nbsp;
[26:47] different things like that so it's a great tool&nbsp; to help you be able to consistently put content&nbsp;&nbsp; up all over the place or create new channels or&nbsp; fill in the blanks on your YouTube channel when&nbsp;&nbsp; you're inconsistent there when you just can't&nbsp; make an upload if you're a live streamer it's&nbsp;&nbsp;
[27:00] also amazing because then you can take that one&nbsp; live moment that you had and you can turn it into&nbsp;&nbsp; content that you can use for a long time I have an&nbsp; entirely different Channel that I just upload that&nbsp;&nbsp; content to so it's really helpful when it comes&nbsp; to making sure that you are putting yourself in&nbsp;&nbsp;
[27:13] as many places as you can with as little effort&nbsp; as possible but that tool is called Opus clip&nbsp;&nbsp; I'll put a link to them down in the description&nbsp; below or you can use my affiliate link and go to&nbsp;&nbsp; tropus now.com and you can see what it's all&nbsp; about another thing about consistency is that&nbsp;&nbsp;
[27:27] it's also about being in a consistent state of&nbsp; development so as content creators we have so&nbsp;&nbsp; much that we have to learn and there's so much&nbsp; that so many moving parts to all of this stuff&nbsp;&nbsp; when it comes to editing videos and presenting&nbsp; our content coming up with good video ideas and&nbsp;&nbsp;
[27:40] all those things there's just so much and because&nbsp; of that it's important to make sure that you're&nbsp;&nbsp; not just watching how to grow on YouTube videos&nbsp; because after a certain amount of videos you're&nbsp;&nbsp; going to start hearing the same things over and&nbsp; over again but instead start watching videos on&nbsp;&nbsp;
[27:52] how to edit videos how to make thumbnails how&nbsp; to present your content um if you're you know&nbsp;&nbsp; not comfortable on camera how get comfortable on&nbsp; camera watch videos about those types of things&nbsp;&nbsp; to end up moving the needle for you the most as a&nbsp; content creator is that skill development because&nbsp;&nbsp;
[28:09] you be able to see things that as a new content&nbsp; creator you might not be able to see yet just&nbsp;&nbsp; because you haven't developed the skills in order&nbsp; to be able to see them so for example the fishing&nbsp;&nbsp;
[28:21] reference that I gave earlier a Fisher can go and&nbsp; they can look at a lake and they can be like hey&nbsp;&nbsp; yeah there's probably some really good fish in&nbsp; here it's probably this this type of fish and so&nbsp;&nbsp; on and they know that based on their experience&nbsp; as a Fisher whereas somebody like me would go to&nbsp;&nbsp;
[28:34] probably I don't know what type of bait I should&nbsp; be using I don't know anything like I know that&nbsp;&nbsp; maybe I should get worms that that's about all&nbsp; I know so through developing those skills you're&nbsp;&nbsp;
[28:46] going to develop that expertise it's going to&nbsp; help you be able to see and understand things&nbsp;&nbsp; mean that in a condescending way it's just the&nbsp; reality for all of us when we start something new&nbsp;&nbsp;
[28:58] so if you are a new content creator hang in&nbsp; there you got this but make sure that you are&nbsp;&nbsp; working on just consistently being in that state&nbsp; of self-development around creating content so&nbsp;&nbsp; that you can give yourself the best shot here on&nbsp; YouTube and look if you are a new content creator&nbsp;&nbsp;
[29:11] I made a video about a year ago that shares a&nbsp; bunch of things that new content creators need&nbsp;&nbsp; you know just make sure that you're going to&nbsp; stay on track as a content creator I'm going&nbsp;&nbsp; see you over there in the next video thank you&nbsp; so much for watching I'll see you you next time