---
title: 'How Small Channels Can Grow on YouTube'
source: 'https://youtube.com/watch?v=LAzYEKltBwA'
video_id: 'LAzYEKltBwA'
date: 2026-08-04
duration_sec: 1769
---

# How Small Channels Can Grow on YouTube

> Source: [How Small Channels Can Grow on YouTube](https://youtube.com/watch?v=LAzYEKltBwA)

## Summary

Nick Nimmin, a YouTube educator with over eight years of experience, shares a comprehensive guide aimed at helping small channels grow. He breaks down the process into five key sections: understanding YouTube's algorithm, generating video ideas that attract views, optimizing thumbnails and titles, improving viewer retention, and maintaining consistency while expanding your brand. The video emphasizes practical strategies over theoretical advice, with a focus on actionable steps for new creators.

### Key Points

- **Applicable to 99% of creators** [00:00] — The advice applies to gaming, how-to, entertainment, and other channels. Emphasizes taking notes and choosing a single path from the many YouTube help channels to avoid conflicting strategies.
- **How YouTube Works** [02:02] — YouTube shows videos to users most likely to watch and engage. It analyzes title, video content, and description for context. New channels lack history, so they must be explicit in titles and descriptions to help YouTube understand their audience.
- **Competing on YouTube** [04:38] — YouTube is a competition. To compete, you need to develop skills, especially in coming up with good video ideas. The first step is to create a thumbnail and title before committing to making the video.
- **Thumbnail and Title First** [05:07] — Before making a video, define the thumbnail and title to ensure you can package the video attractively. If you can't, the idea may not be viable for gaining views.
- **Highest View Potential** [07:15] — Topics with larger audiences have higher view potential. For example, a video about a niche product (Nim Mouse 2000) can be reframed to appeal to a broader audience (e.g., 'This mouse doubled my productivity').
- **Thumbnails in Detail** [10:56] — Thumbnails grab attention; titles pull viewers in. Have one clear focus point, make it large, use color to draw attention, and limit text. Test thumbnails with and without text using YouTube's testing feature.
- **Titles in Detail** [15:43] — Titles inform or create curiosity. Use the 'could watch vs. should watch' lens. Example: 'My trip to Thailand' vs. 'Thailand surprised us in ways we never imagined.' Aim for under 60 characters, ideally 52-53.
- **Retention and Hooks** [18:50] — Watch time is a major ranking factor. Analyze your YouTube Studio retention graph to find drop-off points and rewatch spikes. The first few seconds are crucial; avoid visual distractions like holding a mouse. Use a hook to grab attention, and consider the 'but so' framework for storytelling.
- **Consistency and Brand Expansion** [25:08] — Consistency is more than a schedule; it includes consistent branding, messaging, and showing up. Publish regularly, and consider using tools like Opus Clip to repurpose content across platforms. Also, focus on continuous skill development.

### Conclusion

To grow a small YouTube channel, focus on creating compelling packaging (thumbnails and titles) before making videos, understanding the algorithm's need for context, and maintaining viewer retention through strong hooks. Consistency in branding and skill development are essential for long-term success.

## Transcript

What I'm getting ready to share with you applies&nbsp; to 99% of content creators so it doesn't matter if&nbsp;&nbsp; you're a gaming channel if you're a how-to channel&nbsp; an entertainment Channel or anything in between&nbsp;&nbsp; this information is going to make a positive&nbsp; impact on your channel this year but you have&nbsp;&nbsp;
to make sure that you apply it and look you're&nbsp; going to get all kinds of information thrown at&nbsp;&nbsp; you as you're watching more videos like this over&nbsp; the course of the Year especially here as we're&nbsp;&nbsp; getting started so another really important part&nbsp; in order to make this information work for you is&nbsp;&nbsp;
that out of all the videos that you're watching&nbsp; you need to take notes on the things that you are&nbsp;&nbsp; watching and you need to pick a path that you're&nbsp; going to take because all of the different YouTube&nbsp;&nbsp; help channels we're all sharing pretty much the&nbsp; same information but we're sharing it in different&nbsp;&nbsp;
to pick one because the last thing that you want&nbsp; is to be trying to accomplish something and being&nbsp;&nbsp; pulled in all of these different ways because&nbsp; you're mixing up all these different strategies&nbsp;&nbsp;
this where they're promising to help you out&nbsp; with your YouTube channel by the time you get&nbsp;&nbsp; at all this is not one of those videos let&nbsp; me tell you why my name is Nick Nimmin I've&nbsp;&nbsp;
been teaching content creators how to thrive on&nbsp; YouTube for about eight years now at the time of&nbsp;&nbsp; creators thrive on YouTube for over 8 years I&nbsp; don't have a course to sell you I actually make my&nbsp;&nbsp; money through sponsorships and affiliate marketing&nbsp; and by bringing attention to my own products that&nbsp;&nbsp;
are not courses and because of that it's in my&nbsp; best interest to give you the information that&nbsp;&nbsp; you need the real information so that you'll keep&nbsp; coming back to to my channel for other things and&nbsp;&nbsp; not just so that I can try to sell you a course so&nbsp; with all of that out of the way I'm going to break&nbsp;&nbsp;
this down into five easy to follow sections for&nbsp; you foundational principles of growing a YouTube&nbsp;&nbsp; channel how to come up with video ideas that will&nbsp; actually get views how to get people to click on&nbsp;&nbsp; your videos more effectively how to get people to&nbsp; watch your videos for a longer period of time and&nbsp;&nbsp;
the importance of consistency in expanding your&nbsp; brand which isn't what you think probably because&nbsp;&nbsp; everything is changing right now when it comes&nbsp; to online video and it's important that you are&nbsp;&nbsp; able to stay on top of it so that particular&nbsp; section is going to help you do exactly that&nbsp;&nbsp;
if your channel is dedicated to YouTube shorts&nbsp; in that particular case you can skip the part&nbsp;&nbsp; you as well so if you're serious about growing&nbsp; your YouTube channel this year I'm going to tell&nbsp;&nbsp; you exactly how and we're starting right now okay&nbsp; first we're talking about how YouTube Works which&nbsp;&nbsp;
is part of the foundational side of growing your&nbsp; YouTube channel because if you don't know the game&nbsp;&nbsp; that you're playing and you don't know the rules&nbsp; then in that particular case you're only going to&nbsp;&nbsp; win if you get lucky and when it comes to YouTube&nbsp; sure you can get lucky you can have a couple of&nbsp;&nbsp;
good videos but to consistently publish good&nbsp; content video after video year after year luck&nbsp;&nbsp; has no part in that in a nutshell when you publish&nbsp; a video to YouTube YouTube shows it to the people&nbsp;&nbsp; that are the most likely to watch and engage and&nbsp; enjoy that content at that moment in time their&nbsp;&nbsp;
system looks at your title the actual content of&nbsp; your video meaning everything you're showing on&nbsp;&nbsp; screen everything that you say in your video all&nbsp; of it it's taking all of that information in and&nbsp;&nbsp; it also uses your description as additional&nbsp; context as well most of the weight is carried&nbsp;&nbsp;
from the actual video content in the title but it&nbsp; does consider the video description also just for&nbsp;&nbsp; additional context those things are especially&nbsp; important to consider especially if you're new&nbsp;&nbsp; because you need to give YouTube as much context&nbsp; as you possibly can because right now you don't&nbsp;&nbsp;
have a Channel History like I do so because of&nbsp; that YouTube might not know yet exactly who to&nbsp;&nbsp; show your content to so you need to be explicitly&nbsp; clear in your description in your title to help&nbsp;&nbsp; YouTube better understand who it is that their&nbsp; system needs to show your content to and don't&nbsp;&nbsp;
get me wrong their system is smart you can upload&nbsp; videos they can do amazing without even having&nbsp;&nbsp; a video description but if you're just getting&nbsp; started it's important to make sure that you are&nbsp;&nbsp; just pulling every leverage you can possibly pull&nbsp; to give yourself every opportunity that you can&nbsp;&nbsp;
then they're going to show your content to similar&nbsp; people as the people that clicked on your content&nbsp;&nbsp; and enjoyed it now as a part of this they're also&nbsp; going to use this information to experiment with&nbsp;&nbsp; other people who have crossover interests with the&nbsp; people that they're showing it to that enjoy it as&nbsp;&nbsp;
well if nobody clicks on your video when YouTube&nbsp; is showing it to people or once they get into your&nbsp;&nbsp; video the viewer leaves too quickly then in that&nbsp; particular case that tells YouTube that people&nbsp;&nbsp; aren't into what it is that you're making and&nbsp; therefore YouTube is going to end up prioritizing&nbsp;&nbsp;
other content that is getting people to respond&nbsp; to it and it's going to deprioritize your content&nbsp;&nbsp; because people aren't responding to it they're&nbsp; wasting that space so regardless of what anybody&nbsp;&nbsp; says YouTube is a gigantic competition and&nbsp; in order to compete you have to learn how to&nbsp;&nbsp;
if you can't compete and you're not willing to&nbsp; develop the skills involved to help you compete&nbsp;&nbsp; then it's going to be really hard for you to get&nbsp; views unless you just naturally have a thing for&nbsp;&nbsp;
content and people just naturally respond to what&nbsp; it is that you do and the decisions that you make&nbsp;&nbsp; around your content which is rare so I'm going to&nbsp; tell you how to compete the very first thing when&nbsp;&nbsp; it comes to competing on YouTube is being able&nbsp; to come up with really good video ideas now this&nbsp;&nbsp;
sounds like something that would be common sense&nbsp; but there's actually a lot of nuance to coming up&nbsp;&nbsp; with good video ideas and framing those ideas in&nbsp; a way that makes sense to the people that you're&nbsp;&nbsp; because people do struggle with this a lot so&nbsp; I'm going to give you some tips to help you be&nbsp;&nbsp;
keep in mind when it comes to your video ideas&nbsp; is that it's important to be able to come up&nbsp;&nbsp; with the thumbnail and the title for that video&nbsp; idea first before you commit to making the video&nbsp;&nbsp;
the reason that this is important is because you&nbsp; are confirming that you are going to be able to&nbsp;&nbsp; package up the video in a way that people that&nbsp; are seeing it for the first time on YouTube on&nbsp;&nbsp; YouTube's homepage or suggested videos or search&nbsp; to where it can grab their attention and then you&nbsp;&nbsp;
can pull them in through a compelling title so if&nbsp; you can't figure out how to make a good thumbnail&nbsp;&nbsp; and how to make a good title for your video&nbsp; idea then that means that you can't express&nbsp;&nbsp; that video idea through those ways and because&nbsp; of that it's going to be really difficult to get&nbsp;&nbsp;
even if you have a great video idea but if while&nbsp; working on your video idea you're like okay what&nbsp;&nbsp; what type of title would I make for this and what&nbsp; would I use in the thumbnail to help the people&nbsp;&nbsp; and you can define those things then in that&nbsp; particular case you're going to be Off to the&nbsp;&nbsp;
Races and you can go ahead and just move forward&nbsp; with that video idea because you have a nice&nbsp;&nbsp; clear and intentional way that you're going to be&nbsp; packaging up that content so that the people that&nbsp;&nbsp; you're trying to reach will be able to identify&nbsp; it and they'll be compelled to actually watch the&nbsp;&nbsp;
video itself and one quick tip I want to give you&nbsp; while you are in that stage of thinking okay how&nbsp;&nbsp; can I make a good thumbnail title for this also&nbsp; think about how the thumbnail and title create&nbsp;&nbsp; and you're scrolling through your home feed and&nbsp; you see a thumbnail and that grabs your attention&nbsp;&nbsp;
and then you look at the title well before you&nbsp; click on that video inside of your brain something&nbsp;&nbsp; like it might be funny this seems like it might&nbsp; be informative this seems like it might challenge&nbsp;&nbsp;
yeah this is this is definitely for me and this&nbsp; is why and then you click on that video so when&nbsp;&nbsp; people are watching your videos the same exact&nbsp; thing is taking place so it's really important to&nbsp;&nbsp; make sure that you can create that expectation in&nbsp; a good way and if you do that that's going to help&nbsp;&nbsp;
people be able to watch your videos for a longer&nbsp; period of time because you've intentionally built&nbsp;&nbsp; that expectation and then you're going to deliver&nbsp; on that in the actual video content itself which&nbsp;&nbsp; we're going to talk about here in just a minute&nbsp; making sure that you can express your video idea&nbsp;&nbsp;
through a good thumbnail en title is also really&nbsp; important because it also helps make sure that&nbsp;&nbsp; you are preparing yourself or preparing that video&nbsp; to have the highest view potential let me explain&nbsp;&nbsp; if they want to watch your video or not the topic&nbsp; this is the most important it's expressed through&nbsp;&nbsp;
your thumbnail and title the thumbnail this is&nbsp; used obviously to grab the viewers attention so&nbsp;&nbsp; that they can notice your video the title this&nbsp; actually gives the viewer the context that they&nbsp;&nbsp; need to click in and watch the video and the&nbsp; autoplay if someone hovers over your video it's&nbsp;&nbsp;
going to start to play so also make decisions&nbsp; based on that when it comes to your topics if&nbsp;&nbsp; you think of your topics like a numbers game&nbsp; this sounds basic but it's important so stick&nbsp;&nbsp; with me here if only 10,000 people are interested&nbsp; in your topic you have a Max reach of 10,000 views&nbsp;&nbsp;
if all 10,000 people watch it if you make a&nbsp; video that a million people are interested in the&nbsp;&nbsp; potential for that video is a million views but&nbsp; here's the problem even if a million people are&nbsp;&nbsp; recommended that video in the first place out&nbsp; of those people that get recommended that video&nbsp;&nbsp;
only a certain percentage of them a relatively&nbsp; low percentage are actually going to click on&nbsp;&nbsp; that video and go in and watch it that leaves the&nbsp; potential for that video way under a million views&nbsp;&nbsp; on the platform for a long period of time you&nbsp; can still tap into tons of viewers however it&nbsp;&nbsp;
just might not happen initially so if you want&nbsp; to get more people clicking on your videos from&nbsp;&nbsp; a numbers perspective then it's important to make&nbsp; sure especially if you're getting started that the&nbsp;&nbsp; topics that you're choosing to make content about&nbsp; they have the largest amount of people that are&nbsp;&nbsp;
interested in those particular topics within your&nbsp; Niche but don't look at this as a limitation you&nbsp;&nbsp; can make anything more appealing or make anything&nbsp; have wider appeal with just a few tweaks which is&nbsp;&nbsp; about a new mouse that came out that I wanted to&nbsp; let people know about we'll call it the Nim and&nbsp;&nbsp;
mouse 2000 taada we wouldn't make the topic&nbsp; of the video the Nim and mouse 2000 because&nbsp;&nbsp; if that were to show up on somebody's homepage&nbsp; as the Nim and mouse 2000 review nobody would&nbsp;&nbsp; care about that because nobody knows what the Nim&nbsp; and mouse is yet but with just a few small little&nbsp;&nbsp;
tweaks we can make that Nim and mouse 2000 video&nbsp; a lot more interesting to a lot more people by&nbsp;&nbsp; just fine-tuning some things and by the way this&nbsp; is why it's so important to think about the title&nbsp;&nbsp; and thumbnail before before you commit to making&nbsp; the video I call this approach the audience Bridge&nbsp;&nbsp;
so instead of making the video about the nimon&nbsp; mouse 2000 I'm going to make some minor tweaks&nbsp;&nbsp; to it and make it about a type of viewer that&nbsp; would benefit from using that Mouse instead by&nbsp;&nbsp; doing this we are instantly increasing the amount&nbsp; of people that this particular video would be of&nbsp;&nbsp;
interest to for example instead of nimon mouse&nbsp; 2000 review We reframe the video at the topic&nbsp;&nbsp; level before we commit to making the video with&nbsp; the audience bridge and use this mouse doubled my&nbsp;&nbsp; productivity for the thumbnail maybe the Creator&nbsp; is in it or pointing to the mouse or maybe it's&nbsp;&nbsp;
just a photo of the mouse but the idea is that&nbsp; previously the nimon mouse 2000 title wasn't&nbsp;&nbsp; interesting or relevant to anyone and now it's&nbsp; instantly interesting to anyone who cares about&nbsp;&nbsp; productivity now the important thing here that&nbsp; I do need to make sure it's clear is you don't&nbsp;&nbsp;
just try to make it important to anyone you try&nbsp; to make it important to the type of viewer that&nbsp;&nbsp; you are specifically trying to reach that's a&nbsp; really important part of this since my channel&nbsp;&nbsp; making that video for my channel maybe I would&nbsp; make it about how that Mouse cut my editing time&nbsp;&nbsp;
I'm trying to express here is that it's really&nbsp; important from a workflow standpoint to make&nbsp;&nbsp; sure that you are thinking about your thumbnail&nbsp; and title before you commit to making the video&nbsp;&nbsp;
so that you can give that video the highest view&nbsp; potential by making sure that you're framing it&nbsp;&nbsp; all in the right way and that you're making it&nbsp; of interest to the largest amount of people who&nbsp;&nbsp; are interested in the things that you talk about&nbsp; before we talk about thumbnails if you do have&nbsp;&nbsp;
make sure that we get them answered for you now&nbsp; let's talk about thumbnails in detail thumbnails&nbsp;&nbsp; and titles work together as a team to win the&nbsp; click the thumbnail grabs the viewers attention&nbsp;&nbsp; the title pulls them into the video sometimes the&nbsp; thumbnail will also pull them into the video but&nbsp;&nbsp;
in most cases they work together as a team since&nbsp; the goal of the thumbnail is to grab the attention&nbsp;&nbsp; of the person that's interested in your type of&nbsp; content it's important to make sure that you have&nbsp;&nbsp; one clear Focus point in your thumbnail that Focus&nbsp; could be you if you already have a following it&nbsp;&nbsp;
could be text it could be an object but there&nbsp; needs to be one Crystal Clear Point of focus&nbsp;&nbsp; if you've never designed anything before then&nbsp; the best way to approach this is to make your&nbsp;&nbsp; attention first if you've never designed anything&nbsp; before the easy way to make a nice clear Focus&nbsp;&nbsp;
point in your thumbnail is to make it the largest&nbsp; object in your thumbnail the goal with this when&nbsp;&nbsp; you're making your thumbnails is to think about&nbsp; for my viewers that I'm trying to reach with my&nbsp;&nbsp; content what one thing can I focus them on in&nbsp; my thumbnail that's going to help them identify&nbsp;&nbsp;
they can identify it at a glance it shouldn't be&nbsp; something to where they have to sit and look at&nbsp;&nbsp; the thumbnail and stare at the thumbnail in order&nbsp; to make sure that they understand what's going on&nbsp;&nbsp;
to do this make sure your focus point is large if&nbsp; there's color in the focal point make sure not to&nbsp;&nbsp; focus point for example if a quilting channel was&nbsp; showing someone how to make a blue quilt the quilt&nbsp;&nbsp;
might be the focus Point therefore you wouldn't&nbsp; want to put a red object that isn't relevant to&nbsp;&nbsp; thing someone might see and focus on however if&nbsp; the red object was about quilting it might help&nbsp;&nbsp;
pull attention to the thumbnail in general still&nbsp; connect with Quilters so that they would spend&nbsp;&nbsp; more time looking at the thumbnail to see the Blue&nbsp; Quilt this might sound complicated if you've never&nbsp;&nbsp; thought about using color in that way and never&nbsp; really thought about using design to get people&nbsp;&nbsp;
to focus on something so I'm going to put a video&nbsp; down in the description about color theory that&nbsp;&nbsp; you might want to check out it's a short video um&nbsp; I recommend that as a great place to get started&nbsp;&nbsp; understanding that concept more in detail now a&nbsp; lot of people are curious about if they should&nbsp;&nbsp;
put text in their thumbnails or not text is not&nbsp; required when it comes to your thumbnails however&nbsp;&nbsp; text can in some cases give additional context to&nbsp; what your video might be about since YouTube does&nbsp;&nbsp; have a feature now that lets you test thumbnails&nbsp; against each other I do recommend that for your&nbsp;&nbsp;
videos that you are testing videos without text&nbsp; in them and that you are testing some videos&nbsp;&nbsp; with text in them so that you can start to get&nbsp; a general idea for the people that are watching&nbsp;&nbsp; you look at other channels in your Niche that&nbsp; are making similar content so you can see what&nbsp;&nbsp;
it is that they're doing and kind of use that&nbsp; as a lead for the successful channels however&nbsp;&nbsp; thumbnails make sure that the text is big bold&nbsp; and easy to read because nobody's going to sit&nbsp;&nbsp; there and study somebody's thumbnails on YouTube&nbsp; especially when it's real small and suggested&nbsp;&nbsp;
glance it's also important to limit the amount&nbsp; of text in your thumbnails to as few words as&nbsp;&nbsp; trying to tell them the entirety of what's going&nbsp; on in the video in your thumbnail you're just&nbsp;&nbsp;
thumbnails are to grab the attention of the people&nbsp; that you're trying to reach with your videos&nbsp;&nbsp; that's what your thumbnails are for when making&nbsp; thumbnails ask yourself the following questions&nbsp;&nbsp;
that they care about again this can be an object&nbsp; logo person or even a recognizable style ask&nbsp;&nbsp; yourself is there anything that I'm adding to the&nbsp; thumbnail that will pull attention away from the&nbsp;&nbsp;
thing that I want the viewer to focus on if there&nbsp; is you should remove it so the viewer can focus on&nbsp;&nbsp; what's most important ask yourself what exactly&nbsp; about this thumbnail would make the viewer want&nbsp;&nbsp; to read the title ask yourself if text is used&nbsp; what words do I want the viewer to focus on and&nbsp;&nbsp;
what words are extras for example if a food&nbsp; channel has four words in the thumbnail how&nbsp;&nbsp; to make bread how to should be smaller and make&nbsp; bread should be bigger in fact howto probably&nbsp;&nbsp; if you have a a photo of bread and you have make&nbsp; bread pretty clear what that video is about and&nbsp;&nbsp;
also ask yourself is there anything I'm adding to&nbsp; this thumbnail that isn't absolutely necessary the&nbsp;&nbsp; reason this is important is because people will&nbsp; add subscribe buttons and all these other things&nbsp;&nbsp;
that don't really add anything to the thumbnail&nbsp; they're just trying to fill empty space you don't&nbsp;&nbsp; want to do that and as a side note branding can be&nbsp; and is important when it comes to your thumbnails&nbsp;&nbsp; however it's important first to make sure that you&nbsp; learn how to make effective thumbnails and that&nbsp;&nbsp;
you're able to grab people's attention effectively&nbsp; before you start messing with the branding stuff&nbsp;&nbsp; worry about all of those things once you start&nbsp; getting view counts that you're happy with on&nbsp;&nbsp; talk about titles just like I mentioned in the&nbsp; other section if you do have any questions about&nbsp;&nbsp;
any of the things that I just mentioned feel free&nbsp; to leave them in the comments and we will answer&nbsp;&nbsp; them as we see them now let's talk about titles&nbsp; titles are what actually get people to click on&nbsp;&nbsp; your video again sometimes the thumbnail will&nbsp; be enough maybe the thumbnail and the autoplay&nbsp;&nbsp;
but the title is what really pushes people over&nbsp; the edge the job of the title is to send simply&nbsp;&nbsp; inform the viewer of what the video is about or&nbsp; two to create some type of curiosity from the&nbsp;&nbsp; title so that the viewer feels like they need to&nbsp; watch the video in order to satisfy that Curiosity&nbsp;&nbsp;
now remember the thumbnail and title work together&nbsp; so you can use them together to make your video&nbsp;&nbsp; more interesting if you're taking the path of&nbsp; curiosity it's important to use the thumbnail&nbsp;&nbsp; and uses a title like three-c color blanket it's&nbsp; informative but it's not compelling in order to&nbsp;&nbsp;
make it compelling they could use something like I&nbsp; made this blanket in just 3 Days by adding the in&nbsp;&nbsp; just 3 days you are telling them that you made&nbsp; the blanket you are telling them that you did&nbsp;&nbsp; it in 3 days so that it becomes something that's&nbsp; attainable for someone else and it becomes a quick&nbsp;&nbsp;
project instead of something that someone has to&nbsp; dedicate a month to it makes somebody feel like&nbsp;&nbsp; yeah I might be able to do that too when writing&nbsp; your titles it's also important to Think Through&nbsp;&nbsp; the lens of could watch verse should watch for&nbsp; example if a travel channel targeting viewers&nbsp;&nbsp;
who are taking their travel experiences through&nbsp; the experiences of YouTube Ubers in that case if&nbsp;&nbsp; they write a title that says my trip to Thailand&nbsp; the potential viewer would know the videos about&nbsp;&nbsp; Thailand but they might not feel like they need&nbsp; to or should watch the video however for the same&nbsp;&nbsp;
type of viewer if the title is tyan surprised&nbsp; Us in ways we never imagined the title itself&nbsp;&nbsp; is more compelling but there's also some Nuance&nbsp; here that I would like to highlight with the&nbsp;&nbsp; first title my trip to Thailand it's informative&nbsp; which is a step in the right direction but there&nbsp;&nbsp;
isn't really anything there there's no emotional&nbsp; connection there isn't really anything with that&nbsp;&nbsp; title with the second title Thailand surprised&nbsp; Us in ways we never imagined not only do we know&nbsp;&nbsp; that the Creator went to Thailand but we know that&nbsp; something happened that surprised or shocked them&nbsp;&nbsp;
in some way it suggests that something interesting&nbsp; happened be it positive or negative something&nbsp;&nbsp; happened on that trip to Thailand the word ways is&nbsp; also plural which also suggests that there might&nbsp;&nbsp; be more than just one thing that happened that&nbsp; there might be multiple layers to this thing that&nbsp;&nbsp;
titles and why it's so important to make sure&nbsp; that you're writing your titles and considering&nbsp;&nbsp; what you're going to do for the thumbnail again&nbsp; before you even commit to making the video so&nbsp;&nbsp; you can make sure that you get all of this stuff&nbsp; lined out so that when you make the video it can&nbsp;&nbsp;
deliver on however it is that you're framing the&nbsp; video when writing your titles ask yourself how&nbsp;&nbsp; does this title work with the thumbnail do I have&nbsp; clear language that targets a viewers interests is&nbsp;&nbsp; the title limiting in any way or will it apply to&nbsp; a larger viewership within my Niche is the title&nbsp;&nbsp;
easy to read is the title under 60 characters as&nbsp; a side tip it's best optimized if you are 52 to&nbsp;&nbsp; 53 characters for your title but 60 characters&nbsp; is okay is there one short sentence what exactly&nbsp;&nbsp;
is compelling or interesting about my title if&nbsp; the perfect viewer for my content saw this on&nbsp;&nbsp; YouTube's homepage would they be likely to click&nbsp; on it and if the answer is yes Define why next&nbsp;&nbsp; let's talk about how to get people to watch your&nbsp; videos for a longer period of Time how long people&nbsp;&nbsp;
watch your videos is one of the major factors when&nbsp; it comes to how YouTube determines if people are&nbsp;&nbsp; satisfied with your content or not because&nbsp; of this they give us a graph in our YouTube&nbsp;&nbsp; studio for every video that shows us how people&nbsp; react to our videos and how people react to our&nbsp;&nbsp;
videos compared to other videos of similar length&nbsp; this graph helps us understand things that we&nbsp;&nbsp; need to change in the future based on how people&nbsp; react to our current videos if you already have&nbsp;&nbsp; videos published on YouTube then you already have&nbsp; information based on how people are responding to&nbsp;&nbsp;
your videos so the first place that you want to&nbsp; start is by looking into the videos that you've&nbsp;&nbsp; already published looking for problem areas while&nbsp; you're there you also want to look for areas in&nbsp;&nbsp; your videos that cause people to rewind that's&nbsp; identified through a spike you also also want to&nbsp;&nbsp;
look for places in your video that people watched&nbsp; consistently and they didn't leave when you take&nbsp;&nbsp; time the things that people respond to better&nbsp; and the things that people respond to poorly&nbsp;&nbsp;
in your videos when your videos first start this&nbsp; is the most important part of your video because&nbsp;&nbsp; of that it's important to make sure that you are&nbsp; considering the expectation that is Created from&nbsp;&nbsp; video content itself you can make sure that you're&nbsp; meeting the viewers expectation right when they&nbsp;&nbsp;
going to see in some Tik Tok videos holding a&nbsp; mouse while you're sitting there talking when&nbsp;&nbsp; your video starts is not a hook when you are&nbsp; holding a phone when your video starts you're&nbsp;&nbsp;
playing with something when your video starts&nbsp; that's also not a hook it's a visual distraction&nbsp;&nbsp; it's something completely different those sorts&nbsp; of things can be what's called a pattern interrupt&nbsp;&nbsp; later in the video as well but for right now let's&nbsp; just focus on the hook or the start of the video&nbsp;&nbsp;
when thinking of a hook think of fishing a Fisher&nbsp; throws their line in the water and it's got a hook&nbsp;&nbsp; on it and they use that hook to grab the fish to&nbsp; hook the fish and then reel them in and possibly&nbsp;&nbsp; eat them later and of course to highlight it while&nbsp; we're here talking about this reference the bait&nbsp;&nbsp;
is your thumbnail title but the goal of the hook&nbsp; is to grab the viewers attention by giving them&nbsp;&nbsp; visual or audible information in some cases like&nbsp; educational content the move might simply be to&nbsp;&nbsp; just tell them this is what we're doing in this&nbsp; video however if you had a fishing channel the&nbsp;&nbsp;
videos about the three best lakes to fish in the&nbsp; United States the hook could simply be pretty&nbsp;&nbsp; Drone footage of one of the locations and some&nbsp; relaxing music playing for a second before you&nbsp;&nbsp; start telling the story of what led you there&nbsp; in the first place let's talk about the Nuance&nbsp;&nbsp;
of both of these options because at the surface&nbsp; level what I'm saying sounds like common sense&nbsp;&nbsp; to learn something they might just want to get the&nbsp; info that's why stating what the video is about or&nbsp;&nbsp;
interested in a video about the three best lakes&nbsp; to fish in the US then they might be interested&nbsp;&nbsp; in the surroundings of the fishing area as well as&nbsp; the information about the fish in those areas and&nbsp;&nbsp;
so on that's why setting the scene might be the&nbsp; win and I say might be the move and might be&nbsp;&nbsp; the win because these are things that you need&nbsp; to experiment with so you can figure out what&nbsp;&nbsp; works best for your viewers but it's important&nbsp; to be thinking in these ways as you're putting&nbsp;&nbsp;
you can't get people past that then it's going&nbsp; to tell YouTube that people aren't enjoying your&nbsp;&nbsp; video and then your video isn't going to do well&nbsp; so because of that it's really important to make&nbsp;&nbsp; sure that you are putting this kind of thought&nbsp; into the beginning of your videos and into your&nbsp;&nbsp;
thumbnails and titles so that you you can make&nbsp; sure that you're not only meeting the expectation&nbsp;&nbsp; but you're also exceeding that expectation and&nbsp; creating a great experience for your viewers&nbsp;&nbsp; after the hook if it isn't already part of the&nbsp; content you can start the content that the viewer&nbsp;&nbsp;
keep in mind don't waste time with logo intros&nbsp; they do not matter to the viewer instead if you&nbsp;&nbsp; are going to use a logo for some type of branding&nbsp; just use it as more of a transition than an actual&nbsp;&nbsp;
intro make sure your videos and stories have a&nbsp; clear beginning middle and end so that you can&nbsp;&nbsp; take viewers on a journey through your content and&nbsp; that there is some type of satisfaction that they&nbsp;&nbsp; the video is about or what you're trying to&nbsp; accomplish or what's at risk or anything like&nbsp;&nbsp;
that so for example in my case with this video&nbsp; that you're watching right now I told you before&nbsp;&nbsp; we talk about X leave a comment if you have any&nbsp; questions and then then the next segment I said&nbsp;&nbsp; before we talk about X if you have any comments&nbsp; leave the next segment so before I tell you to&nbsp;&nbsp;
leave a comment for that next segment I'm telling&nbsp; you this is something that's coming up next this&nbsp;&nbsp; track with what I promised at the beginning of&nbsp; the video when it comes to editing your videos&nbsp;&nbsp; you're going to see all kinds of different editing&nbsp; styles on YouTube experiment with different styles&nbsp;&nbsp;
your content because some types of viewers respond&nbsp; better to certain types of editing choices so for&nbsp;&nbsp; example if you're a younger viewer then in that&nbsp; case you probably are going to respond better to&nbsp;&nbsp;
high retention editing where just stuff is going&nbsp; all over the place compared to if you are an older&nbsp;&nbsp; might want the editing to be a little bit slower&nbsp; and you don't want tons of distractions happening&nbsp;&nbsp;
that the same exact things that work for one type&nbsp; of channel are not necessarily going to work for&nbsp;&nbsp; another type of Channel when it comes to retention&nbsp; so because of that it's best to experiment on your&nbsp;&nbsp; for them another way to keep people watching&nbsp; if you're telling stories in your content is&nbsp;&nbsp;
to use the but so framework but introduces a&nbsp; conflict so is a resolution to that conflict&nbsp;&nbsp; I don't I don't know why this works as well as it&nbsp; does but for some reason humans really respond to&nbsp;&nbsp; it and the creators of South Park they actually&nbsp; have a different framework with this to where I&nbsp;&nbsp;
think theirs is like but so therefore or something&nbsp; like that I can't remember the details of theirs&nbsp;&nbsp; but there's different Frameworks for this that&nbsp; you can apply to your videos so I recommend that&nbsp;&nbsp; you do Google that but how this works for example&nbsp; is I went to the store to get all the ingredients&nbsp;&nbsp;
to make a perfect chocolate cake but they didn't&nbsp; have any chocolate which is the core ingredient so&nbsp;&nbsp; I had to drive to the other side of town to pick&nbsp; up some at the other location but when I got there&nbsp;&nbsp; they were closed so I had to got back in the car&nbsp; and head to my friend's house luckily they had&nbsp;&nbsp;
some and we ended up making the cake together&nbsp; if you were to apply this to a review video I&nbsp;&nbsp; switched from Android to the iPhone and I thought&nbsp; that it was going to be amazing but the photos app&nbsp;&nbsp; was completely different than I expected and so&nbsp; were some of the other features so I'm going to&nbsp;&nbsp;
where they're super close like those examples I&nbsp; just gave or space them out to where it makes more&nbsp;&nbsp; sense for a longer video my version of that was&nbsp; just trying to express how they work together but&nbsp;&nbsp;
the idea is that it's just a simple way to create&nbsp; tension and release in your content which is the&nbsp;&nbsp; same exact thing that people do in storytelling&nbsp; in movies it's the same exact thing that people&nbsp;&nbsp; do in music that tension and release thing is&nbsp; just something we respond to as humans now let's&nbsp;&nbsp;
talk about consistency and actually building&nbsp; or expanding your brand on YouTube so when&nbsp;&nbsp; it comes to consistency a lot of people think of&nbsp; consistency as I upload a video every Monday at 2:&nbsp;&nbsp; p.m. and I do that indefinitely forever and then&nbsp; I'm consistent that is true however when it comes&nbsp;&nbsp;
to consistency things are a little bit different&nbsp; these days so consistency is about consistency&nbsp;&nbsp; in your upload schedule schule consistency is&nbsp; about your branding and having a consistent&nbsp;&nbsp; message throughout your content consistency&nbsp; is that you show up and you deliver when you&nbsp;&nbsp;
say that you're going to deliver but consistency&nbsp; comes in all these different forms and because of&nbsp;&nbsp; that it's important to make sure that consistency&nbsp; is something that you're considering and another&nbsp;&nbsp; part of consistency is that you are publishing&nbsp; on a regular basis now in the past we could get&nbsp;&nbsp;
away with a video a week and some cases a video&nbsp; a month and some people still can but if you're&nbsp;&nbsp; Channel then it's going to be important to where&nbsp; you start uploading on a regular basis either&nbsp;&nbsp;
more content to your YouTube channel or having&nbsp; an additional YouTube channel that you upload&nbsp;&nbsp; extra content to or uploading to Instagram and&nbsp; everywhere else as well as YouTube so that you&nbsp;&nbsp; that are enjoying your content across all of&nbsp; the platforms that you can manage to publish&nbsp;&nbsp;
consistently I have a sponsor on my channel called&nbsp; Opus clip you probably hear me talking about them&nbsp;&nbsp; hearing about them but one of the things that's&nbsp; really helpful for them and one of the reasons&nbsp;&nbsp; that I support them so much is because they help&nbsp; content creators be consistent so the way that&nbsp;&nbsp;
their system works is you take one of your YouTube&nbsp; videos and you paste it into their system and then&nbsp;&nbsp; it will give you a bunch of clips from that video&nbsp; that you pasted and in addition to that they have&nbsp;&nbsp; like voice processing and you can add b-roll to&nbsp; them to make it something that's a little bit&nbsp;&nbsp;
different things like that so it's a great tool&nbsp; to help you be able to consistently put content&nbsp;&nbsp; up all over the place or create new channels or&nbsp; fill in the blanks on your YouTube channel when&nbsp;&nbsp; you're inconsistent there when you just can't&nbsp; make an upload if you're a live streamer it's&nbsp;&nbsp;
also amazing because then you can take that one&nbsp; live moment that you had and you can turn it into&nbsp;&nbsp; content that you can use for a long time I have an&nbsp; entirely different Channel that I just upload that&nbsp;&nbsp; content to so it's really helpful when it comes&nbsp; to making sure that you are putting yourself in&nbsp;&nbsp;
as many places as you can with as little effort&nbsp; as possible but that tool is called Opus clip&nbsp;&nbsp; I'll put a link to them down in the description&nbsp; below or you can use my affiliate link and go to&nbsp;&nbsp; tropus now.com and you can see what it's all&nbsp; about another thing about consistency is that&nbsp;&nbsp;
it's also about being in a consistent state of&nbsp; development so as content creators we have so&nbsp;&nbsp; much that we have to learn and there's so much&nbsp; that so many moving parts to all of this stuff&nbsp;&nbsp; when it comes to editing videos and presenting&nbsp; our content coming up with good video ideas and&nbsp;&nbsp;
all those things there's just so much and because&nbsp; of that it's important to make sure that you're&nbsp;&nbsp; not just watching how to grow on YouTube videos&nbsp; because after a certain amount of videos you're&nbsp;&nbsp; going to start hearing the same things over and&nbsp; over again but instead start watching videos on&nbsp;&nbsp;
how to edit videos how to make thumbnails how&nbsp; to present your content um if you're you know&nbsp;&nbsp; not comfortable on camera how get comfortable on&nbsp; camera watch videos about those types of things&nbsp;&nbsp; to end up moving the needle for you the most as a&nbsp; content creator is that skill development because&nbsp;&nbsp;
you be able to see things that as a new content&nbsp; creator you might not be able to see yet just&nbsp;&nbsp; because you haven't developed the skills in order&nbsp; to be able to see them so for example the fishing&nbsp;&nbsp;
reference that I gave earlier a Fisher can go and&nbsp; they can look at a lake and they can be like hey&nbsp;&nbsp; yeah there's probably some really good fish in&nbsp; here it's probably this this type of fish and so&nbsp;&nbsp; on and they know that based on their experience&nbsp; as a Fisher whereas somebody like me would go to&nbsp;&nbsp;
probably I don't know what type of bait I should&nbsp; be using I don't know anything like I know that&nbsp;&nbsp; maybe I should get worms that that's about all&nbsp; I know so through developing those skills you're&nbsp;&nbsp;
going to develop that expertise it's going to&nbsp; help you be able to see and understand things&nbsp;&nbsp; mean that in a condescending way it's just the&nbsp; reality for all of us when we start something new&nbsp;&nbsp;
so if you are a new content creator hang in&nbsp; there you got this but make sure that you are&nbsp;&nbsp; working on just consistently being in that state&nbsp; of self-development around creating content so&nbsp;&nbsp; that you can give yourself the best shot here on&nbsp; YouTube and look if you are a new content creator&nbsp;&nbsp;
I made a video about a year ago that shares a&nbsp; bunch of things that new content creators need&nbsp;&nbsp; you know just make sure that you're going to&nbsp; stay on track as a content creator I'm going&nbsp;&nbsp; see you over there in the next video thank you&nbsp; so much for watching I'll see you you next time
