[0:00] - I'm gonna tell you what
YouTube analytics to focus on
[0:02] if you're wanting to grow
your YouTube channel.
[0:04] And we're starting right now.
[0:05] (upbeat hip hop music)
[0:08] What is going on, my name is Nick.
[0:10] Welcome to another video.
[0:11] If this is your first time here,
[0:13] and you wanna learn how
to grow your channel,
[0:14] make videos, and all types of
other YouTube related stuff,
[0:17] start now by subscribing
and clicking the bell,
[0:19] so you don't miss anything.
[0:20] So I get this question all the time.
[0:21] Nick, I wanna grow my YouTube channel,
[0:22] but I don't know which
analytics to look at,
[0:25] to make sure that I'm
doing the right thing.
[0:26] So I'm gonna cover that
for you, I'm gonna tell you
[0:28] exactly what it is that
you need to make sure
[0:30] that you're focusing on,
and I'm gonna tell you why.
[0:32] The very first thing that
you need to make sure
[0:35] that you're focusing on,
[0:36] is your thumbnail click-through rate.
[0:39] And the reason that this is so important,
[0:41] is because your thumbnail
is the first point
[0:44] of contact that you have
with your current viewers,
[0:46] and with new viewers.
[0:48] So your thumbnail and your
title are extremely important.
[0:51] So paying attention to
your click-through rate
[0:52] and your thumbnails is
going to let you know
[0:54] how effective your thumbnails are.
[0:56] How effective are your
thumbnails at bringing people
[0:58] into your video content?
[1:01] And I know you're wanting
to know, hey Nick,
[1:02] what's a good number to go for?
[1:03] YouTube says that between
three and 10% is the average,
[1:07] so you want to try to go
[1:09] for the higher version of that, or higher.
[1:12] So, if you're getting like a 1% or a 2%
[1:15] or like a 1.6 or whatever,
[1:17] then you want to look at your thumbnails,
[1:18] just be honest with yourself,
look at your thumbnail,
[1:20] say, yeah, I might have
spent a lot of time on this
[1:21] but people just for whatever reason,
[1:23] they're not responding to it
[1:25] so I need to make some experiments here
[1:28] and I need to figure out what
I can do with my thumbnails
[1:30] in order to get people to
respond to my thumbnails.
[1:32] A really cool tool to use for this
[1:34] to make sure that you're
making effective thumbnails
[1:36] is called TubeBuddy, I'll put a link to it
[1:37] down in the description below
[1:38] but they have an A/B testing feature
[1:40] where you can actually test
thumbnails against each other
[1:42] to see which ones the most effective.
[1:44] Make sure you check it out
in the description below.
[1:46] The next thing that you
should be paying attention to
[1:47] in your analytics is your
audience retention reports.
[1:50] Your audience retention reports
[1:51] are going to let you know
how people are responding
[1:53] to your content because you might think
[1:55] that you're putting out the
best videos in the world,
[1:57] your family, your friends,
everybody might think,
[1:59] hey, this is great but then you go
[2:01] into your audience retention reports
[2:03] and you can actually
see how people in mass
[2:06] are responding to your content.
[2:07] So your audience retention
reports are gonna let you know
[2:10] hey, how good is my content?
[2:11] Is my content decent?
[2:12] Is my content great?
[2:13] Does my content suck?
[2:15] Look at your audience
retention reports objectively
[2:17] and take the data.
[2:19] It doesn't matter what you think,
[2:20] it matters what that data tells you
[2:22] in terms of how people
are actually responding
[2:24] to the content that you're putting out.
[2:25] Now with the audience retention reports,
[2:27] you want to keep an eye on
the total percentage viewed
[2:30] and you'll want to keep an eye
[2:31] on the actual total watch
time that you're generating
[2:33] because let's say for example
that you're putting out videos
[2:36] and you're getting a
minute worth of watch time
[2:38] because they are two minute videos,
[2:40] well, if you're putting out a video
[2:42] that's 10 minutes long and
you're getting five minutes,
[2:44] then those videos are
accumulating more watch time
[2:46] for your channel which
ultimately is a bigger win.
[2:49] The next one that you want to focus on
[2:50] inside of your analytics is
your overall subscriber growth.
[2:54] Now I know that it's important
[2:55] to not get caught up in the numbers per se
[2:58] but if you're not
generating any subscribers
[3:00] but you're generating a lot of views,
[3:01] that tells you that yeah,
people are coming in,
[3:03] they're watching your stuff
[3:04] but they're not finding enough
value there to subscribe
[3:08] and to want to keep coming back.
[3:10] Another thing that you wanna look at
[3:11] when you are looking at
the amount of subscribers
[3:14] that you're generating is you want to look
[3:15] at the specific videos that are generating
[3:18] the most subscribers for you.
[3:20] And if you want to fine-tune this,
[3:21] I actually built a calculator
[3:23] because a lot of people are asking me,
[3:24] hey Nick, how do you figure out
[3:25] your view to subscriber
ratio and all that stuff?
[3:28] I actually built a calculator.
[3:29] If you go to viewstosubs.com,
[3:32] then you can actually calculate this in
[3:33] if you don't wanna do the math.
[3:34] And I know that subscriber
growth thing is kind of obvious
[3:36] but I just wanted to
mention it and explain
[3:39] why that particular metric is important
[3:41] because it lets you know the value
[3:42] that you're bringing to other people.
[3:44] Another metric that is important
[3:45] is how many playlist
adds that you're getting.
[3:48] Now this isn't something
that's gonna trigger anything
[3:50] or anything like that but the
reason that this is important
[3:52] is because this lets you
know how much personal value
[3:55] that you're bringing to people.
[3:56] So if you're putting out content
[3:58] and people are adding
it to watch later lists
[4:00] or they're adding it to
playlists for themselves,
[4:02] that lets you know,
hey, people are finding
[4:04] enough value in this that
not only are they subscribing
[4:08] but they're actually wanting
[4:09] to watch these particular
videos more and more
[4:11] and another thing that
that's gonna tell you
[4:13] is that's gonna say when you
can start clicking into those
[4:15] is that's gonna say, hey,
if people are finding value
[4:18] in these particular videos
[4:19] and they're adding these
to playlists a lot,
[4:21] maybe, just maybe, I should
make more videos like that.
[4:26] Now when you're looking
at that information,
[4:28] what you wanna think about is
you wanna think about okay,
[4:30] this video, is it generating
a lot more subscribers
[4:33] because it's gotten a lot more views?
[4:35] If so, maybe I need to
make more videos like this
[4:38] to get more views and subscribers,
[4:40] or if you have a video
that's generating subscribers
[4:43] at a higher rate but it
hasn't gotten all the views
[4:46] that some of the other videos have gotten,
[4:48] then in that case, you
can look at that and say
[4:50] okay well, if this one's
generating more subscribers
[4:52] at a higher rate, might
be your subscribe ratio
[4:54] that I mentioned a minute ago,
[4:55] if this one's generating
subscribers at a higher rate,
[4:58] then how can I remake this
video or make videos like it
[5:00] that maybe I could go for
more difficult search terms
[5:03] or maybe I could try to do another way
[5:05] that I can present this so that I can try
[5:07] to get more views on this particular topic
[5:10] because it's generating more
subscribers at a faster rate.
[5:13] Another one that's
important to keep in mind
[5:15] when you're looking in your
analytics is the shares.
[5:18] A lot of people overlook shares
[5:19] and they're like, oh well,
shares aren't important
[5:20] but in reality, shares mean
that your content is so good
[5:24] that the people that
are watching your videos
[5:26] find enough value in it that
they're willing to share it
[5:29] with other people on the internet,
[5:31] be it their family, their
friends, their followers,
[5:34] whoever, that they're
finding that much value
[5:36] in what it is that you're doing
[5:37] that they are willing to
share it with their networks
[5:39] with their people that they know.
[5:41] And of course, the more that
your stuff is shared out there,
[5:44] that's the more session times
[5:45] that are gonna be started on YouTube,
[5:46] that's more people that
are gonna be exposed
[5:48] to your content, that's
gonna start bringing
[5:50] more people in and all that stuff.
[5:51] So shares are definitely
an important thing
[5:54] to keep an eye on when it
comes to your YouTube metrics.
[5:56] And of course the overall engagement
[5:58] that you're getting on
your channel also matters.
[6:01] Now, some people are like,
hey, comments don't matter
[6:03] or likes don't matter and all that stuff
[6:04] and it's not something that
is going to make YouTube say
[6:07] oh well this video got a lot of comments
[6:09] so let's just show it to
everybody, it doesn't work that way
[6:11] but what it does do is it tells you
[6:13] that what you're making
is interesting enough
[6:15] or the people are opinionated
enough or whatever
[6:17] to where they are gonna take that effort
[6:19] to go and they're gonna sit there
[6:20] and they're gonna type in their computer
[6:21] and they're going to make that effort
[6:23] to interact with what
it is that you're doing
[6:25] and if you look at it,
if you back up everything
[6:27] that I've said so far in this video,
[6:28] you know, we've got the thumbnails
[6:30] which tells you how people respond
[6:32] to what it is that you're doing,
[6:33] we've got your watch time which tells you
[6:34] how people respond to what
it is that we're doing,
[6:37] we've got your playlist
which tells you how people
[6:39] respond to what it is you're doing,
[6:40] shares, how are they responding,
[6:42] the overall engagement on your channel,
[6:43] how are people responding to
what it is that you're doing,
[6:46] the reason that these
particular ones are important
[6:48] is because YouTube is a responsive system
[6:51] and the more people are
responding to your content
[6:53] in all these different ways,
[6:55] the more YouTube is gonna
promote you out on their platform
[6:58] because you're keeping people on the site,
[7:00] you're keeping people
interested in your content,
[7:02] you're keeping people engaged
[7:04] with what it is that you're doing,
[7:05] they're responding to your content.
[7:08] I made a video about how to generate
[7:09] more watch time on your channel as well
[7:11] because that's one of the things
[7:11] that YouTube is judging us on,
[7:13] I'll put a link to that at the
top of the screen right now
[7:14] so you can check that out.
[7:16] It talks about adding the right
stuff to your descriptions
[7:18] and where to use cards
and where to use playlists
[7:20] and not use playlists
and that kind of stuff.
[7:21] Really cool, so make
sure you check it out.
[7:23] And if you wanna learn more
about growing your channel,
[7:25] making videos and all types of
other YouTube related stuff,
[7:27] start now by hitting
the round subscribe icon
[7:30] so you don't miss anything.
[7:31] Thank you so much for watching.
[7:32] I'll see you next time.