[00:02] This mobile holder is for ₹100.  If you ran an ad of ₹200 to sell it for ₹200 on Meesho, then you would have made a loss of ₹100, not a profit. Similarly, this bottle is priced at ₹300. If you ran an ad of ₹400 to sell it for ₹500 on Meesho, then you would have made a
[00:15] loss of ₹200 instead of a profit.  This is the situation of 90% of the sellers on Meesho who, in the greed of increasing sales, are running ads blindly but nothing is working. And in today's video I am going to tell you how you
[00:29] can run ads properly on Meesho. What is the step by step process to run an ad on Meesho ?  How you can build a big e-commerce brand using Meesho.  If you really using Meesho.  If you really
[00:43] So brother, to run ads on Meesho, first come inside your Meesho seller dashboard. After logging in, you have to come here, when you scroll down, you will see advertisements here.  Click on this. After clicking on this you do not have to do anything.   First of all
[00:55] you have to go to Create New Campaign.  Here a separate stripe is coming where you just have to enter your budget and you can directly make your campaign live. Like I show you.  But you should never do this because these unnecessary things will
[01:07] lead you into such campaigns in which you will only spend.  There will be no sale. So you have to ignore it.  You just have to click on Create New Campaign. As soon as you click here, you will see two options here.  One is Costper Ad Order and the
[01:19] other is Cost per Click i.e. CPC. First let us talk about cost per add order.   Let's move down a bit to understand the add order on cos more.  Here comes the Meesho Select catalogue.  Currently it is showing not available. Why are you coming?  Because generally MSHO selects the catalogue on its own.  But
[01:33] in that account which already has good sales.  This account has sales of only ₹5 to ₹1 lakh.  But generally, if there are good sales in your account then Meesho automatically picks up your catalogue.  But generally, our accounts which have monthly sales of Rs 1 crore
[01:45] , Rs 10 crore, Rs 20 crore, we sign an NDA with those accounts in which we give commitment to the seller that we will not share his data on any online social media platform or with any seller, any client
[01:58] , any teammate unregularly without their approval. So here I am showing you a small account in which the monthly sales are ₹5 to ₹1 lakh and this option is not visible in it for now. Now if Meesho
[02:10] Serate catalog is not available in your account then go to U Serate catalog.  Now if you come here, On the right side you will see visibility and in the middle you will see CPO i.e. cost per order and here you will see ROI. Now what is this CPO and ROI?  Let's
[02:24] understand this.  For example, I have a mobile holder which costs ₹100.  Now I tell Meesho that I am ready to burn ₹10 on ads to bring in sales of ₹100. So my order cost was ₹10 i.e. CPO was ₹10.  Now
[02:39] when I am getting sales of ₹100 by running an ad of ₹10, then my ROI i.e. return on investment is ₹ my ROI i.e. return on investment is ₹ 10.  Now the higher your ROI, But a problem arises that when you set too high ROI
[02:53] then Meesho does not spend your money on ads. So, you have to take a balanced approach here so that you don't waste too much money on ads and your business remains profitable.  Now here the ROI is coming to 30.  This means that if you look at your return on
[03:06] investment in a multiple, you are expecting 30, that is, after burning ₹4 on an ad, I expect a minimum sale of ₹120. Then what do you have to do?  You have to manually select some of your catalogs here. Now what you have to do after this is
[03:19] that you have to select all those catalogs in which at least 10-20 orders come daily.  If you consider 10-20 orders per day, then there will be at least 100 to 140 orders in a week.  Select all those catalogs and you have to select your CPU in such a way
[03:33] that your ROI should be minimum 15%. You can keep a range in this that the ROI should be from 15 to 35.  Now for example, if you look here, CPO is kept here for ₹4.  So the ROI here is 30. Ok?  So in this way you have to select all your
[03:47] catalogs in which more than 10 orders are coming daily and the ROI will be from 15 to 30 to 35.  Now you will see here if I increase the CPO here.  As I am visibility is also increasing.  Like look here now our rank will be in 30% of top ads.
[04:03] Now our ads will be ranked in the top 20% of ads.  I am increasing the CPU. So here the position of my ads is coming in top placement.  Is 20%.  Now look it has come down to 10% because I increased the CPO. But you should not expand it so much that
[04:18] your business becomes unprofitable.  So you have to expect such ROI that your ROI here should easily be from minimum 15 to 30 or 35.  Now come down here.  Add more catalogue will be coming here. Click on this and many of your
[04:34] catalogs will be visible here. Select all those catalogs in which I select this.  I select this. After this, let's zoom out a little here and save it here. After selecting, you have to click done here.  Now
[04:49] as soon as you do it, your entire catalog will be added here.  Select the entire catalog. Check everything manually, your ROI should be comfortably 15 to 30. What do you have to do after that?  You have to keep your budget at ₹300 daily.  Keep a daily budget of ₹300
[05:04] here and after that you will not have to run daily ads.  You just have to run ads on weekends.  Saturday and Sunday. Run ads only on these two days and do not run ads on any other day.  Grow your account organically from Monday to Friday so that your business remains
[05:18] profitable.  And run Saturday and Sunday ads. Only ₹300.  Select Saturday's For example, I select this. After selecting the date, you have to select the time.  We will take the time of 4:00 pm here.  You have selected the date of Saturday here.
[05:31] When you select Sunday's date here, the option will not be shown here.  Why?  Because Meesho is very fast.  He has done Don't Select Any and Date. Because Meesho wants your ad to run every day and burn your money every day.  May
[05:43] you lose every day.  So you do not have to incur unnecessary expenses.  You just have to select the date of Sunday here.  For that you go here.  Here is the date for Sunday.  You will have to uncheck the option first. Only then will you be able to select the date here.
[05:55] After that go to the timing here and you have to go till 12:00 in the night. Select 12 here.  Make it zero here and instead of PM, make it AM from here.  All you have to do is add create. So all these ads will
[06:08] run in all your catalogs which are getting more than 10 orders daily.  This was an ad.  Now you have to run another ad in the same way and you have to select all those catalogs in which you have three to five orders daily.
[06:22] Select all catalogs with three to five orders or go to Add More Catalogs and select all those catalogs.  Delete unnecessary catalogs. Now the most important thing is that you have to keep your CPU in such a way that your ROI here remains between 10 to 18.  It should
[06:36] not be less than 10. Must not be more than 18 years old. You have to maintain ROI of 10 to 18.  It is up to you to maintain it as per your convenience.  But remember to select the CPO in such a way that the ROI neither goes less than 10 nor more than 18.  By
[06:50] selecting in this way, you have to run another ad again.  A daily budget of Rs 300 has to be kept. run another ad again.  A daily budget of Rs 300 has to be kept. select the date of Saturday.  Timing to be selected is from 4:00 pm.  And
[07:04] here you have to delete don't select and date. And here you have to select the date of Again Sunday.  The ad will run only for two days, Saturday and Sunday. And the timing here will be till 12:00 midnight.  After that you have to create an ad. This is the second ad.  Now you have to shout the third ad.
[07:17] You have to come here again this time to pay cost in order.  Now you have to select all those catalogs in which you have one to four daily orders. you have one to four daily orders.
[07:31] And now you have to keep your CPO in such a way that your ROI comes from five to nine.  You have to bring ROI between five to nine and CPO you have to analyze yourself accordingly that your ROI should neither be less than five nor more than nine.
[07:47] What do you have to do after that?  Here again your daily budget will be Rs 300.  You have to run this only on Saturday and Sunday. From 4:00 pm on Saturday to 12:00 pm on Sunday night and the ad has to be created. What will happen is that your ad will run for only two days.
[08:01] Your budget will be ₹900 for Saturday and ₹900 for Sunday.  The ad budget will be ₹1800 only for two days.  Now what will happen with the strategy I have told you?  The sales of those who are already getting sales will increase further and your loss will be negligible.  The
[08:16] expense will be negligible.  On which sales are very low.  Meaning, five to six orders are coming daily, sales will increase on that too and expenses will be a little more.  On which there is no sale at all.  One, two or three orders are coming daily.  What we have to do is
[08:30] that we have to get our sales done so that whatever dead inventory we have, whatever dead stock we have, gets cleared and we should use our money, our liquid money, to acquire new designs in the new stock so that our dead stock
[08:44] gets cleared and we procure more inventory so that we can show it to the people, sell it to the customers what they are actually looking for in Meesho.  In this way, your business will and your dead stock will also be cleared.
[08:56] After adding the order on cost, now you have to click on cost.  Now here you have to select all those catalogs in which you are either not getting any orders at all or if you are getting orders then maximum one order is coming.  Select all the catalogues from zero orders to daily one
[09:09] order and remember to select the catalogue which has a somewhat good rating.  Otherwise, what will happen is that people will click on your ads but will not buy and all your money will be wasted.
[09:21] Here you have to select all those catalogs which have good ratings.  If the ratings are Take his help.  But your product should have good reviews and ratings.  Only then should you run the ad.  Whether it is add order on cost or click on cost.
[09:34] After selecting, here you have to keep your CPC in such a way that your I reduce the CPC here.  There is visibility, see.  And do less. This will keep getting lower.  But what do you have to do here?  You have to position yourself in a
[09:50] way that increases your visibility. Now, here the ad will run in the top 30% and increase it and increase it and increase it, the ad is running in 20%.  So you have to keep it in such a way that your ad runs in the top 20% and if you can afford it, if
[10:05] your sales are not coming at all, you are not getting even a single order daily, you have such catalogues no benefit in keeping the inventory.  Turn the ads up a little faster here.  Instead of the top 20%, you should increase the orbit here and increase it and increase it.  Run it in the top 10%.  Now your ad will be
[10:20] served where the ads of top 10% people are visible.  This will further increase the chances of increasing your sales. And this ad wo n't last you long.  Don't think that I will make you spend unnecessarily by increasing your bits and click costs.
[10:34] see your profit.  So, what am I supposed to do here ?  Here your ad budget will be only ₹300.  And that too only for Saturday and Sunday.  Again we will run the ad for two days. Select Saturday date here. Select the date of Sunday.  From 4:00 pm to
[10:49] 12:00 midnight.  That's it.  Create and add it. How many ads did you run in total?  If you understand, then ordered at three costs and clicked at one cost. Only for Saturday.  300 * 4 = 1200, so the total ad budget for Saturday of 1200 and Sunday of 1200 is ₹2400 for the entire week
[11:05] and if you look at the entire month then 2400 * by 4 means ₹9600. Your ad budget is approximately under Rs 10,000.  Believe me, within just Rs 10,000 if you implement it properly as I am telling you and your ratings etc. are good.  Your keywords and so on are
[11:19] I am expecting all this. Just ads are not everything.  You have used good keywords.  Your title, your bullet points, your product images, your readings, reviews, everything is good. Everything is top notch.  And you are using the same keyword
[11:33] which is the prime keyword.  Which people are already searching exactly on Meesho. If you are doing everything right then believe me you should use this strategy. Try it for just one month.  Your daily sales will increase five times.  5x If the
[11:47] monthly sales are Rs 1 lakh then it will become Rs 5 lakh. 2 lakh will become 10 lakh and you will not suffer any loss.  On the contrary, the products which were not selling earlier will start selling and you will automatically make profit. And if you do it properly, you will be
[12:01] able to create a good brand on Meesho.  Now how to create this brand on Meesho?  In the upcoming videos of this series, I will tell you step by step everything about how to create an exact step by step brand so that you will be able to
[12:13] create a good brand by selling from Meesho also. Just what do you have to do?  For that you have to follow this Thursday learning series. Come sharp at 9:00 and watch the video.  You will get the exact details of how you can build a big brand using Meesho.
[12:26] Look, this entire course is going to be free. I am not charging you anything. that you come and watch the video on time so that the purpose for which I am making the video, the hard work I put in shooting it, the hard work I put in editing it, the
[12:39] cost of the team is incurred, we are teaching you everything for free, so you give value to it so that for which purpose we are making this video for you, you attend to that purpose, make a good sale, build a good brand, see, I have
[12:52] taught you the entire strategy step by step on Meesho as to how to use Meesho Pad, but still if you do not get results, sales, orders, you are facing problem in keyword research. trouble reading.  There's a problem getting your review. You are having trouble executing the deal.
[13:05] You are not able to understand how to do payment reconciliation on Meesho. ?  So, please put your query in the comment section. I will try to I will try to
[13:19] you want my team to work together to grow your brand.  Manage your Meesho Pay account. WhatsApp on the number that is coming here. And here, enter the Tell me how many orders are coming in daily ?  How many sales are coming in the month?  What do you guys
[13:34] expect from us?  If we feel that you have that potential.  If you really want to build a big brand, a big business, then I promise you that I and my team will together support you completely and take your brand
[13:47] For your further help, I am posting two videos here. This video is for Amazon Watch both the videos.  Both will be useful to you. I will meet you on Thursday
[13:59] I will meet you on Thursday