---
title: 'Build & Sell Digital Products with A.I. (Full Course)'
source: 'https://youtube.com/watch?v=T-gfoXzz8k8'
video_id: 'T-gfoXzz8k8'
date: 2026-08-13
duration_sec: 2182
---

# Build & Sell Digital Products with A.I. (Full Course)

> Source: [Build & Sell Digital Products with A.I. (Full Course)](https://youtube.com/watch?v=T-gfoXzz8k8)

## Summary

This video presents a comprehensive, data-driven strategy for launching, building, and scaling a digital product business, with a strong emphasis on leveraging AI to streamline the process. The creator breaks the business into three phases—launch, build, and optimize—and provides a detailed checklist and practical techniques like product hacking to help beginners succeed on platforms like Etsy.

### Key Points

- **AI-Powered Efficiency** [00:14] — The creator emphasizes that AI has drastically reduced the time to create a digital product from hours to minutes, and that failing to use AI puts you at a competitive disadvantage.
- **Three-Phase Business Model** [00:41] — The business is broken into three phases: Launch (one-time setup), Build (creating and posting products), and Optimize (analyzing data to improve future products).
- **Simple vs. Easy** [02:00] — The creator clarifies that while the business is simple in concept, it's not easy; success requires persistence, learning new skills, and driving the AI yourself.
- **Choosing a Sales Platform** [03:19] — Decide where to sell based on your ability to drive traffic. If you have your own audience, use your own website; otherwise, start on a marketplace like Etsy, which brings millions of visitors.
- **Product Selection Criteria** [06:24] — Select products that are between $5-$25, allow for variations, are evergreen (not seasonal), and are enjoyable to create. This criteria helps ensure a viable income ceiling.
- **Competitor Research** [09:12] — Create a list of 3-5 competitor shops selling similar products to gauge demand and understand what's working. Use tools like Etsy's search and databases to find successful shops.
- **Anatomy of a Listing** [16:48] — A listing consists of three parts: the deliverable (the actual product), the product images (mockups that display it), and the SEO (title and tags that drive search visibility).
- **Product Hacking** [18:22] — Product hacking involves dissecting successful competitor listings to understand their core elements—deliverable, images, and SEO—and then creating original products inspired by those elements, not copying them.
- **The 100-Listing Milestone** [26:11] — You need to publish at least 100 products to gather enough data for meaningful optimization. This is a key threshold that many people fail to reach, which is why they don't see results.
- **Optimizing with Data** [32:01] — Once you have 100 listings, you can analyze data (views, clicks, favorites, purchases) to understand what's working and make smarter decisions for your next batch of products.

### Conclusion

The video provides a structured, AI-driven framework for building a digital product business, emphasizing the importance of consistent product creation and data-driven iteration. Success comes from following the process, leveraging AI, and persisting through the initial learning curve.

## Transcript

datadriven approach to launching, building, and scaling a digital product business. I was one of the first ones on here showing you how I was pivoting my approach to Adapt AI early on. And so, this guide is going to walk you through
my entire strategy. Although there's a lot of different ways that you can sell works for me. Over the time that I've been doing this, the process has changed a lot because of AI. And if you don't know how to use it or you're
underutilizing it, you're competing with everyone who does. I used to have to sit and spend a couple hours building out a single product to post for sale. But now with this AI pipeline that I have in place, it genuinely only takes a few
minutes. I break the business down into three phases. So the first is the launch phase, and this is just getting the business open and ready to sell. We only have to do that once, and then we can move into the build phase. This is where
we make our first few digital products. We get them posted for sale and we start building out a pipeline to create lots of products going forward. This is the And so that's where I'll be spending most of my time focused on. Then we have
the optimize phase and this is where we analyze the performance of the products that we posted for sale and we use that data to make smarter decisions for the next build phase. The cool part is you can break each one of these phases down
into a set of steps. And that's exactly what I've done. I just wrote out this checklist. So every time I want to do this, I can just follow the exact same steps, checking off the boxes as I go. You can see I've got this broken down
into the three phases. And each phase has a bunch of steps. Now, real quick, chances are if you're watching this video, then it probably isn't the exact moment where you're ready to sit down and start your digital product business.
So, if that's the case, I would recommend if you ever want to come back to this video to just save it, like it or bookmark it, or subscribe. Obviously, do, just a note going forward because I do try and be transparent. Growing a
business is hard. Anyone who tells you otherwise is probably misleading you. And while I believe that this type of business is a lot easier to start and scale than many other business options, and I'm guilty of calling it easy in the
past, it's a lot more simple than it is easy. In practice, the thing that makes it hard is sticking with it long enough to actually see results. For any bunch of new skills. You have to invest time. You have to invest some money. And
although we are going to talk about how to leverage AI in as many areas as we can, you still have to be the one driving the AI. You have to learn all of the skills so that you can control the AI and get it to do what you want it to.
That's why the AI itself doesn't just go out and make money for you. So although it's not always easy, it is simple in progress. But with that out of the way, let's get it. All right. So, starting with the launch phase, each one of these
phases essentially just comes down to following a checklist so that you can stay on track and make sure that you're getting everything that needs to be done done. This also helps you keep track of where you're at. So, if you come in and
you start, you know, skipping a bunch of steps, then you can look back and see what you missed and help debug the process of why you're not seeing the results that you want to. Again, no results are guaranteed, but the launch
everything off the ground. You really have to decide what to sell and where you want to sell it. The first question is deciding where we want to sell our digital products. Now, to answer that, we just have to answer one simple
question, which is how will we get customers? If you already know how to run Facebook ads or you have a big Pinterest or maybe a Facebook group following or a big Instagram page, you already have your own traffic. So, you
should set up your own Shopify website or your own online store. If you don't know how to run paid ads or you don't know how to drive your own traffic yet, then my recommendation would be to start on a marketplace website like Etsy. Etsy
drives millions of visitors to their marketplace every single month. And so, to a website, then you're going to have a really hard time selling any products that you post for sale on your own website. You have to have customers to
buy the products you make. And so that's why I always recommend for complete beginners who don't know how to run traffic to start on a marketplace like Etsy. So while building out the specific digital products kind of works no matter
where you want to sell them, we're really going to tailor the approach to this course will help you build hopefully genuinely good digital products that you could probably sell anywhere, it does assume that you're
going to be selling on a marketplace like Etsy. And so we're able to optimize finish for that platform. A lot of people say that Etsy is too competitive or that it's oversaturated and a race to the bottom. But the reason that those
they're talking about is because they've never looked at the competition on all of the other platforms. They've never looked at the competition inside the Facebook ads library. They've never looked at the competition on Pinterest,
for example. Everything, absolutely everything feels competitive when you're just getting started. And the main thing to remember is that nothing works if you don't work. That's just what I would do if I was a complete beginner. I'd start
out on a marketplace. And then obviously the more income that you make over time, the more opportunities that open up to you as well. It's a lot easier to go start your own website, start running ads, and scale more of a real brand, you
have the money to do it. The cool thing is that every year since Etsy is a growing platform, there's dozens of brand new digital product shops that show up on Etsy that within their first year are able to scale to the point
where they're making at least thousands of dollars a month. And so I've just pulled up a database of the new Etsy shops. You can see I've applied a few filters looking at digital product shops that have at least 50 product listings
posted that were opened in the last 12 months. And if you take a look at some of them in the monthly revenue column are already bringing in a substantial amount of estimated revenue every single
month. And there's a lot of those shops on this list. If you need help opening up your Etsy shop and coming up with a name and branding all of the assets and checklist. You can download it right below that big shiny subscribe button.
want to sell, you need to figure out what products specifically to sell. This is your research step. And to figure it out, I like to follow a few criteria to get you where you want to go. The product that you choose to sell also
determines your income ceiling. So I like to make sure that every product that I select matches a few criteria. This is the criteria that I like to follow. And that criteria is just four items. So first is that it's between the
$5 to $25 range. We're selling low ticket digital products. We're not creating some high ticket product where we need to have our own website and a funnel or a personal brand. These are small enough products that people can
impulse purchase that can also be sold on a marketplace like Etsy. It should also allow us to create variations of the product. We'll talk about this more in a second, but essentially you don't want to be locked in to making, you
enough room where you can create hundreds of listings eventually. If really overwhelming, but I'm going to show you my process and how I use AI to come up with a lot of different concepts and packaging and angles to iterate the
product over time because that's ultimately how you make something good when you have absolutely no experience. Third is the product needs to be evergreen. This means that it's not a seasonal product. You could sell it all
year round if you wanted to. And finally, it should be enjoyable. So, you should somewhat like making it if possible. One of the best ways to come up with product ideas is to search like a customer would on a platform like
Etsy, it's the best place to do research. And even if you're not selling on Etsy, it's still one of the best places to do research because you can get really good demand indicators. You can figure out how well specific product
listings are selling. And so I just made a search for digital downloads. We could scroll through and find a bunch of different product ideas. So, for first page, you can see there's a lot of wall art listings. So, these are just
like AI paintings that people have made that look good, all kind of themed around a specific type of collection, like the, you know, farmhouse kind of country style vibe. So, there's a lot of wall art. There's some clip art
images on here. Again, easily made with AI. And there's even other products like planner. So, this is an all-in-one digital planner. All of these products sell super well. They've got some uh you know t-shirt designs, some coloring
pages, maybe some invitations and patterns. Uh so there's a ton of different products and you can just come through and scroll as if you were a products that you want to sell. And there's infinite ideas. You know, I
can't cover all of the ideas, but this is one way that you can come up with somewhat interesting to you. The next competitor list. So, this is going to be a list of three to five competitor shops
product that you're thinking about selling. Now, the niche or the product category that you choose to sell and build your shop around will also determine your income ceiling. And so, some products just have a higher ceiling
than other products. And it typically comes down to the price point of those products. But it can really be the difference between a $3,000 a month or a $30,000 a month shop. For example, if I come back to this list of filtered new
shops. So, these are shops that are less than 12 months old that are selling digital products, you can see there's a little bit of a correlation between the category of product that they're selling and their monthly revenue. Not always
directly, but you can sort of see, you know, the template shops make a decent amount of revenue for the amount of listings that they have posted versus shops that sell like digital prints, for example, need a lot more listings, which
means a lot more products made and posted for sale to make a good amount of revenue. And so, you can scroll through and sort of, you know, take a look. For example, invitation templates. It can get you to a really decent monthly
post a few hundred listings. Now, pretty much any product you make, whether it's patterns or digital prints or scrapbooking m, you know, resources, clip art, you're going to need a lot of listings. That's why we talked about the
variations criteria. But just coming through and looking, this will help you come up with ideas for the type of shops that you might be interested in opening, but also some of the general categories that you can sell in, as well as, you
know, some of the income potential ranges for those specific products. Like, this stands out to me. They're selling social media templates. They only have 59 listings, but they're already making an estimated $4,000 a
and see what other shops are doing. And then obviously, you want to come through and make a list of three to five of those shops that are all selling the same product, all doing well, so that you know you have a good competitor
list, and there's enough sales to go around for everyone. So, if we just choose one of these shops, for example, this one, and we open it up on Etsy, what you can see is that they started six months ago, and what they're selling
is a digital download t-shirt or sweatshirt design. So, they've built out a design that could be printed on a t-shirt or sweatshirt, and instead of like drop shipping the actual product itself, they're just selling the PNG
downloads. And it looks like they're not doing too bad. They've made around 9,300 sales in the last 6 months, which is an estimated $16,000 a month at the time of recording. There's other shops that sell in the same category. So, that one was a
digital print shop. So, we could save this and we could create a new digital competitor list folder. And maybe I could add a different shop to it. So, if we come take a look at this one on Etsy, for example, they are selling basically
the same exact thing. So, these are digital download t-shirt or sweatshirt designs. Again, the customer is going to pay a few bucks to get the digital file, but there's not really any overhead to sell this product. So, it's just the
sell this product. So, it's just the design. This shop is 9 months old with 12.5,000 sales. So, I would also, you know, probably add this shop to my through and we could try and find another shop. So, here's another digital
print shop. That's a pretty broad category. Okay. But this one is also download designs. So, this might actually be a pretty profitable niche. You can see they've done around, you know, $9.5,000 sales in 10 months.
Definitely not too bad. And they're selling at around $4. So, that bring comes out to, you know, $57,000 in 10 months, which is definitely not too bad. And so, in that case, I would also add this shop to my competitor list. Again,
it's kind of a unique product because they're essentially just building out t-shirt designs and selling the actual design files instead of getting them printed. And what's cool about that is you could repurpose these same designs
on print on demand type products and sell them as physical products as well. But just kind of a cool concept in general. But I just went through and pulled up a few other examples so that you can see what I'm talking about. So,
uh, this shop called Events by an opened 10 months ago. They've already done over 11,000 sales and they're selling things like uh basically invitations. So, digital download invitation templates that the user can download and fill out
that the user can download and fill out on Canva. This is a digital print shops. They've done 3,000 sales in 10 months. And they're selling wall art. So, they're probably selling individual but also packs of wall art that the customer
can pay, you know, $9 for and then download that pack to get printed locally. This is one of the more popular types of products that people sell. This shop is also cool. It's 10 months old with 7,000 sales and they're essentially
selling templates for learning how to cross stitch. I thought this shop was interesting. They're in the contracts and agreement templates category. Uh they've only been open 5 months with a little over 300 sales, but they're just
selling, you know, contracts and agreement forms. So, this is, you know, I would find this product boring, but it looks like it's doing pretty well so far. Another way to come up with a good digital product idea is look at the
longtime best-selling shops for specific digital products. So, if we take a look at this shop, uh, it's been open for over 3 years and they sell digital download art. So, they sell it individually. They also sell as these
packs. They've done over 88,000 sales in that time. And if we take a look at this one, it's one of the OG like planner digital shops. They've been open for digital shops. They've been open for three years. They've done over 170,000
sales, which is a ton of revenue. And they're selling these planners and spreadsheet downloads. So, they've been able to come up with a bunch of different planners and spreadsheets that target all kinds of niches from weddings
to small business bookkeeping and pretty much any niche that you can imagine that a spreadsheet for it and they've been quite successful doing it. The last thing I'll show you for this is if you have listing view and you come over into
the shops database, instead of just looking at monthly sales, you can switch this over to all time and this is going to show you the total sales for each shop. If we come back and we apply that digital product filter, so we look at,
you know, shops with at least, you know, 50 digital listings, what you can look at is the ratio between the total amount of sales that they have and how many listings they had to post to get there. In my case, just from a few minutes of
research and without talking about a product I've talked about before, I t-shirt designs. This seems like a unique product. There's clearly a lot of demand for it. They're making a ton of sales. And I think it's especially cool
because eventually once you have some success with some of your designs, you printon-demand type products and sell the physical product as well. Remember, done is better than perfect. So, getting your shop set up and opened, even if you
do decide to change your product down the line, it's worth just getting it open and getting moving before you try and make sure everything is absolutely perfect. Day one, with the shop open and the checklist filled out, we're
essentially halfway there. That brings us to phase two, which is the build phase. When you build out and post a digital product for sale, you're building out what's called a listing. A listing is made up of three parts. So,
you have the actual deliverable. That's the product that the customer gets or downloads once they hit buy. You have the product images, so that's what displays the deliverable. And you have the SEO, which is what gets that
deliverable to show up in the Etsy search algorithm when someone makes a relevant search for that product. So, if I just make a search in this product category for shirt PNG, these are digital downloads that people could
And you can start to see all of these different elements at play. You have the actual deliverable. So, in this case, it's the actual design that the customer is buying. We have the images. So, in this case, the deliverable, which is the
design was placed on top of a t-shirt mockup to sort of bring it to life and helps sell the actual design. It's what gets people to click on the listing and it's what gets them to click add to cart once they're on it. And then you have
the keywords that are in the title as well as all of the tags that were used in that listing to actually get it to show up in search results when someone makes a search for something relevant. Without running any paid ads, you can't
actually control how much traffic ends up on your listings or in your shop, but you can control the quality of the search terms and the keywords that you put inside your title and inside your tags. Now, the process I use to build
out really highquality, high-converting products and product listings is using a process called product hacking. And it sounds like you're just going to steal actually the farthest from what it actually is. Product hacking can be
broken down into a few super easy actionable steps. So, first we're going to pick one bestselling listing or product from a competitor shop. We'll we're going to start to dissect it and
elements. Instead of just telling you how to do it, let me show you in real time. So, I'm going to open up a couple of these listings that are already selling on Etsy. And there's a couple different things you can do. So, first
is I like to open up all of the SEO and then I'm just going to grab a screenshot of kind of the product images as well as the SEO. And then I'm going to bring that over into a design canvas board. So, you can use the one inside a listing
view. That's the one I'm going to use right here. But there's, you know, canvas design boards in a bunch of different tools. You could use KD. Uh there's one in Canva. You could use Figma or even Higsfield. So, there's a
bunch of different options that you have, but you essentially just want to capture some of these ideas and go through this process so that you can start to understand exactly what works and why it works. Now, from here, once
you've captured a few ideas, you want to start breaking them down into its core elements. There's hundreds of core elements that you can focus on. And so, into a few categories. And so, you have the deliverable. And so, that's what the
actual product is. So it might be like a Google Sheets spreadsheet, a PNG or a template and then talk about, you know, the specific elements inside the deliverable because all of those details matter like what are the colors, what
are the fonts or the patterns or the styles. You want to come through and start breaking that product down into those elements. So if we talk about this one, what's the specific style that it's in? What are some of the colors? like
what is the main concept and what is the actual deliverable that people are buying when they buy this product. Same thing over here. Take note of the patterns, the actual art style, the color of the background. All of these
little details might seem obvious or easy to miss, but they actually matter you're going to try and sell. You can also do this for the images. So, you can look at the mockup style, the background colors, overlays, and badges. If we talk
listings, they almost always display the artwork on a mockup, which really brings it to life even though it's still a digital product. Same thing for spreadsheets and planners. You can see that this one, for example, they're
still using a product mockup. So, they have the, you know, computer, they have the tablet down at the bottom, and they also have little details like these overlays that tell you exactly what you're getting inside of the product. So
you get a YouTube tutorial, you get a Excel and a Google Sheets version. And so in one image, they've packed a lot of detail. It's not cluttered, but they've been able to communicate a lot in this one image. And noting all of those
create your own. Same thing goes for the SEO. What are the title keywords, the title structure, and the tags that they're using in those listings to get it to show up for searches? At the end
of the day, if you go make a product, you want to include the actual terms that customers are searching for so that your product shows up in search as an option for them to buy. If you don't use the right keywords in your listings,
and they're never going to have the opportunity to buy from you. Product hacking really comes down to just dissecting all of the controllable elements inside a listing so that you can figure out what's working over
several different listings and several different shops. You can break this down to the sales that they're running, the price of the product before and after the sale, and basically every single detail like how many images are they
using, what are the fonts that they're using, how much detail are packed into the listing images. These are all things that you want to pay attention to and it might seem like a lot of work and that's because at first it is. That's why I
said most people never make it past the build phase because they aren't even able to get their first 100 listings up. But once you figure out how to get all of these elements assembled in your own listing the first time, every single
other listing that you make becomes a lot easier to make. I would recommend going through and product hacking five to 10 real successful listings that have proven sales and demand so that you can start to recognize the patterns behind
successful listings. Because by the way, this is the same process that you use even when you go to build out the actual product itself. So if we talk about a know that this one is selling super well. So, I can grab a screenshot of the
actual deliverable itself and I'll also bring that into my designing canvas. I'll also grab a screenshot of this one and we'll bring this right next to it. So, now what we've done is we essentially have two somewhat unrelated
designs, but we know that both of them sell really well. And so now I might look at these and think about how I could create a new unique style product based on these two references. The whole logic behind product hacking is to be
able to sample these successful elements from individual listings without copying their entire product. And that's how we're able to build something completely original, but based on what we already know works. For example, if I save these
two designs, I can't go recreate this exact design on the same mockup with the same SEO and post it for sale. We can't literally steal their listing. we have to make it original and unique and add some of our own inspiration to it. So,
rebuilding the actual deliverable in the product comes down to and depends on the you're selling it. But in our case, for example, I've got this inside of my AI design canvas board in listing view. And this really works in any AI design
canvas. So if you're using, you know, Higsfield or Canva, I think Canvas works or KD, all of those AI generation design canvases allow you to do essentially the if you're doing a spreadsheet. You'll have to actually go use a different AI
to build a spreadsheet. And that's why I make all these individual product tutorials. So I have a tutorial on how to build out the spreadsheets and how to build out wall art specifically. And I talk about the same principles, but this
understanding of why we do those individual steps because making the specific product is pretty easy once you understand the logic and the, you know, the howto behind it. But that said, if I select, you know, one of these designs,
we can drag out the little port and create a new image generation node. And maybe we want to make this a little more widescreen uh to fit our design. And then we can just type in the reference. So, for example, maybe we want to use
Nana Banana 2 and we just want to say like make a similar design, but make it like make a similar design, but make it ghosts playing in fall leaves. And we can generate that reference design. And so there you go. Now we have our own
version of the design after a few seconds. It still has that sort of back to school vibe, still has the same art style, but this time it's our own original concept. So, we can take this and put it on our own mockup and post it
for sale. Hopefully, you can start to see at least the logic behind why we do it this way. And honestly, this design looks pretty good in my opinion. Now, I touched on this a little bit earlier, but you're only able to leave
the build phase after you've published 100 products in the shop that you set up. And I know that sounds absolutely insane. And it's like, how am I going to make and post 100 product listings in my shop? But at the end of the day, 100
listings is a lot fewer than you think. For example, if we take this idea that we just created, this only took us a few seconds and we already have an original version of a best-selling design and we could do it again. So, we could make
another copy. And instead of just ghosts, we could make it Halloween creatures, for example. And so, there you go. Now we have another original version of the design targeting the same type of thing but completely original
artwork and it targets two things. It targets back to school and the Halloween fall type season. So in like less than 2 minutes we were able to build two of our 100 products. And by the way, making these first 100 listings will take you
far longer than the next 100 after that. This business is not something where you make 50 products and you earn passive income for the rest of your life. You keep building products. That's what the business is, is researching, making
business is, is researching, making products, building, launching, and then analyzing the data over time. Most people quit after they have 20 or 30 listings posted for sale. And that's why they never see the results that they're
after. Being consistent and posting more listings over time beats building out the perfect product every time. Making the actual deliverables and the unique products is what takes the longest. But getting them posted for sale, honestly,
that's the easy part. We can use listing presets to store all of the little technical details in one place so that we don't have to fill all of them out every single time. So, let me show you what that looks like. So, if I go into
the listing optimizer and I go into the presets tool, I can build out a new preset for my digital product so that all I really have to do is fill out some of the core details. A preset is essentially a template or a standardized
listing structure. So, you essentially only have to fill out specific details when you go to create a new product listing. So, you fill it out once and every new listing you make. If you want to do this in the fastest way possible,
you essentially just need to fill out all of these bulk create requirements like the description, core details, category, and renewal options. So, those are most of the details over here on the right. I've already filled them out, and
you can obviously fill out more details if you'd like, but I've set this to a digital product listing since that's the type of product that we're selling here in the shop. I've set the price to $5. And the other thing that we can automate
is the product mock-ups. Like we talked about earlier, most of the successful shops display the deliverable in an image that makes customers want to click and buy that product. And so if we're selling t-shirt downloadable artwork,
they almost always display it on a t-shirt mockup. So we would want to do the same. And by the way, that's the case for almost any product, including products like this spreadsheet. it's always shown in some kind of mockup
image. We can automate the creation of the mockups inside a listing view preset. And so building this preset out, instead of adding images directly into the photos and images section, I can use it as a mockup slot. And so I've got a
mockup created. I've got full videos on how to do mockups, so I'm not going to cover everything in detail right here, but essentially, you're just linking a but essentially, you're just linking a mockup template into a specific slot.
So, we'll use this mockup template, and I'll put that in design slot A. We could add more mockups if we wanted, but I think this will work for now. We'll actually just do the second one just for fun. And now if I save this and I come
back into create and bulk create, I can select that preset in the bulk create menu and it loads all of those core details that I want to reuse on every single product I'm uploading. So back in my whiteboard design canvas, I'll just
select one of these. I'll convert it to an image and we can upscale it first. And I'll do the same thing for this design. So we'll upscale it. We'll give upscaled, I can remove the background. And there we go. Now we have two designs
ready to go. So if I just drag in one of those designs and we upload it to that specific listing, a few things happen. So it uploads that file so that it can be downloaded with this listing as soon
as the customer buys it. And it also automatically generates those mockups and links them to the listing. So this is exactly what it looks like once we post it for sale. So basically everything's done. Like once we have the
preset made, all we have to do is figure out how to build out the preset. And then uploading and actually creating the products is super easy. We can also speed up the SEO. So if we use the prompt box down here at the bottom, I'm
going to say this is the Halloween back to school t-shirt. Obviously, we could other design as well, but we'll just generate all of the SEO for this specific listing and see what it comes up with. So, we can hit accept, and it
basically updates all of the description, the title, and all of the tags based around that listing. And we can just hit create as draft. Again, this works really well if you want to create multiple listings all at once.
But now, you can see we have a new digital product listing posted for sale. You can see it used all of the, you know, all of the best tags that it possibly could. And it also generated the mock-ups, which look great as well.
You can see what that design actually looks like on the product mockups. And so after just a few seconds, we've been able to create a product that we could pretty confidently post for sale. Building out your first 100 listings
really comes down to just following the process. If you just follow the checklist and you go through each step one at a time, it really isn't that difficult. It just takes time and it just takes conquering the learning
curve. Once you have those first 100 products posted for sale, you're able to graduate to the third phase, optimize. The reason you have to post at least 100 products is you have to get enough data to make educated decisions for the next
batch of products you make. If you post 100 products for sale, maybe 10 to 20 of those products will give you some data. Data is basically anytime a customer interacts with your product. So that could be anytime they see it, click on
it, favorite it, add it to cart, or even buy it. Obviously, we want them to buy in making product and business decisions. So, as data comes in, that data tells you where you need to focus more of your time on when you're posting
more future products. So, you can read the funnel like this. At the very top, we have the deliverable and SEO. That's what actually generates the views. So, the concept that you built and the keywords that you use to get that
product to show up in Etsy search, the images are essentially what gets people to click on the listing, causing you to get a visit. The other product images plus the listing details and other things like your pricing are what
actually get you those conversions on your products. So, if you're not getting any views, it likely means that either you don't have enough product listings posted for sale or you built the wrong type of concept for your product or you
have bad SEO. Those are the three things to make sure that you're focused on when you're getting views, but you don't have scrolling past your products and they're not clicking off of the Etsy search page
on to your listings, then it's primarily that first image or the actual view of the deliverable itself. So, the first thing is just getting your product shown up in search. That's basically building the right thing. Second is making it
look the right way. This is what gets people to actually click and convert. And finally, if you're getting visits but no orders, that's where it's basically just optimizing the listing itself. Making sure that you've product
hacked the correct pricing and sale, making sure that all of your product images look good, not just that first one. And you can use these three types of metrics and go back to the product hacking process to figure out what you
need to improve on or focus on next. This is how you figure out where to go to next. Because with your first 100 products, you essentially have no idea direction to go in and you're just building products sort of in the dark.
But as you start to get more customer feedback, you analyze which products are showing up in search and why they're getting shown, you're able to make better product decisions and build your future products based on what's already
working. So, not only does it get easier, but it also gets faster for you to start over from complete scratch each time. you're able to build out your next set of products easier than before. Once you have the data, you're able to go
back and build another 100 products based on what was already working. This is where you're able to iterate and improve your catalog versus just taking more shots in the dark. The reason most people have such a hard time with this
in the work to get that first 100 products posted for sale. Once you have the structure to get those first products posted, everything else becomes a lot easier. And so I believe if you follow the three-phase process of
getting your shop launched, building out your first 100, and then using that data to figure out what you can improve on your next 100, and you keep iterating on your next 100, and you keep iterating on that process and using AI at every step
that you possibly can, I think you'll have the absolute best chance of growing a successful shop. I'll leave a link to download this entire checklist right for free, so you can grab it if you want to follow along. But I just figured that
I'd make a full more course style video on selling digital products since I Hopefully this was helpful. You can let me know if you have any questions in the comment section below. And yeah, that's about it. So, as always,