[0:00] Apple has just wrapped up possibly the
[0:01] most important WWDC they've ever had.
[0:04] It's Tim Cook's last dance before
[0:05] stepping down as CEO. So, we got our
[0:07] final
[0:08] >> good morning.
[0:09] >> And even more importantly, after 2 years
[0:11] of Apple convincing us that their phones
[0:13] are about to become supercharged with AI
[0:15] and then a $250 million lawsuit for
[0:18] underdelivering, today was the event
[0:20] where they had to prove that actually
[0:22] Apple Intelligence and their nextg Siri
[0:25] called Siri AI is the real deal. And
[0:27] they've definitely got the design right.
[0:29] It all looks beautiful, but there's also
[0:31] some question marks around functionality
[0:33] and a couple of bits that just felt
[0:35] straight up tonedeaf to me. We'll get to
[0:37] that. So, given the absolutely enormous
[0:39] stakes of this event, I found it pretty
[0:41] hilarious that Apple kicked things off
[0:43] by talking about the corner radius on
[0:45] their windows within your Mac. Every
[0:47] window on Mac OS now has the same
[0:49] tighter corner radius.
[0:50] >> Finally, they answered my prayers. The
[0:52] big picture though, aside from all the
[0:53] AI stuff, is this year's software is all
[0:56] about optimization across all of their
[0:59] products. Seems like Apple realized
[1:01] after a year of squinting at their icons
[1:03] that the transparency of liquid glass
[1:05] was probably set a bit high by default.
[1:07] So, they've toned it down. And since no
[1:09] one seems to agree on what the correct
[1:11] amount of transparency actually is,
[1:13] they've gone fine, we'll do it
[1:15] yourselves and given us a slider. So,
[1:17] depending on how brave you're feeling,
[1:18] you can decide to either dial it up from
[1:20] there or down. This is very clearly the
[1:22] year of Apple fixing their back end.
[1:24] They do this every now and again. And
[1:26] these are often the less exciting
[1:27] updates, but the ones that actually end
[1:29] up mattering more. Like for example,
[1:31] they're saying that now everything is
[1:33] just going to be faster. They threw out
[1:36] a whole load of numbers. Like for
[1:37] example, iPhone apps now load up to 30%
[1:40] faster. After shooting photos, those
[1:42] photos appear in your gallery up to 70%
[1:45] faster. Airdrops are up to 80% faster.
[1:47] And because your devices are also about
[1:49] to get much better at properly indexing
[1:51] files, you'll also be able to search
[1:53] through them quicker. Bear in mind those
[1:54] up twos, though. Nothing they've
[1:56] announced is actually going to feel as
[1:58] transformative as they're making it
[1:59] sound. But I do like the idea of things
[2:01] getting faster. There are also a ton of
[2:03] other smaller changes. You could just
[2:05] pause here if you fancy a very long
[2:07] read. And then just before the big new
[2:09] Apple Intelligence and Siri, Apple took
[2:11] a surprise segue into child protection
[2:13] features, which I now have extra reason
[2:16] to care about. Now, the idea is really
[2:18] to give parents complete control over
[2:20] what their kids can see and do. So,
[2:22] anytime your kid wants to download a new
[2:24] app, you get a ping. You can see it and
[2:26] you can decide to approve it. Anytime
[2:28] they visit a new website for the first
[2:29] time or even talk to a new contact, you
[2:32] can see it and approve it, which I guess
[2:33] is kind of a double-edged blade cuz it's
[2:36] got the safety benefits, making sure
[2:38] that they're not talking to people they
[2:39] shouldn't be, but also partly just the
[2:41] over stimulation stuff. It means that
[2:43] you can start your kids off with just a
[2:44] tiny number of apps when they're young
[2:46] and then let them unlock more as they
[2:48] get older. Or you can just let them use
[2:50] school related apps during the school
[2:52] day and then schedule the entertainment
[2:54] apps to only unlock in the evening. Now
[2:56] whether or not this is in response to
[2:58] governments demanding better child
[3:00] protection or just Apple seeing the
[3:02] massive potential upside in getting kids
[3:04] locked into their ecosystem before
[3:05] they're old enough to even make a
[3:07] choice. These are really good features
[3:09] that it's kind of sad to say, but
[3:11] they're needed now given how capable and
[3:13] open the tech has become. But now it's
[3:15] time to address the elephant. Siri AI.
[3:18] They opened this whole thing up by
[3:20] saying, "We know there are times when
[3:21] you expect more from Siri."
[3:23] >> Yeah, I think that's uh quite the
[3:25] understatement. The first time Apple
[3:26] announced a new Siri in 2024 with this
[3:29] brand new disco lights animation, which
[3:32] ended up as the main feature, Siri was
[3:34] so halfbaked that if you bought an
[3:37] iPhone because of it, Apple literally
[3:39] owes you up to $95. So, I'm relieved to
[3:42] say that the new Siri AI is a huge jump.
[3:46] So, it's got a fresh look. It's got this
[3:48] subtler, toned down, more liquid, glassy
[3:52] aesthetic. potentially a little
[3:53] personality lossless, but premium for
[3:55] sure, and it now lives inside your
[3:57] dynamic island. So, in terms of
[4:00] capability,
[4:01] this is not breaking any new ground.
[4:03] It's not a secret that Apple's paying
[4:05] Google a billion dollars a year to use
[4:07] Gemini as its foundation. So, it's not a
[4:10] surprise that pretty much everything
[4:11] this new Siri can do is something we've
[4:14] already seen Gemini do. But that still
[4:16] makes it a musive leap over the old
[4:19] series. So, they gave a bunch of
[4:20] real-time examples in their keynote like
[4:22] how you can have continued conversations
[4:24] with it. You can ask when a band is
[4:26] performing and then ask how you can get
[4:28] tickets. They showed how Siri now has
[4:30] screen awareness so you can just be
[4:32] looking at a photo and then ask where is
[4:34] this exactly without needing to spell
[4:36] out what you're looking at. It has
[4:38] personal context. So Siri has access to
[4:40] all your past messages, your photos, and
[4:43] because your files are now indexed more
[4:45] thoroughly, they're saying that Siri is
[4:46] really good at pulling those things up
[4:48] at just the right times when you ask
[4:50] Siri about things related to them. Bear
[4:52] in mind though, this isn't a live event.
[4:55] So while they are showing what appear to
[4:56] be realtime examples, how many times did
[4:59] they test those real-time examples till
[5:01] they worked out just perfectly? I would
[5:03] guess more than once. Here's the good
[5:05] news, though. While the capability of
[5:07] Siri AI is, I would say not surprising,
[5:10] I think the implementation kind of is.
[5:13] Best moment of the entire keynote was
[5:15] watching this guy having a full-on
[5:17] eargasm listening to Siri's improved
[5:19] voice quality.
[5:20] >> Why has no one told me? I'm telling you,
[5:22] man. I've been changed. Clear the
[5:24] fridge. No, clear all the fridges
[5:28] >> on it, Jaws.
[5:30] >> Which is also actually configurable.
[5:32] Now, this is a seriously cool user
[5:34] interface to be able to change the pace
[5:36] and expressivity of your assistant to
[5:39] your exact preferences. I love how
[5:41] they've made this software actually feel
[5:43] like part of the hardware. The way that
[5:45] all of these Siri pop-ups blend
[5:47] seamlessly into the physical camera
[5:49] cutout you have on your phone. Put it
[5:50] this way, I can't think of an assistant
[5:52] that looks as smoothly integrated as
[5:54] this. And I guess with all the time that
[5:56] Apple saved not having to worry about
[5:58] what it does, cuz that's kind of
[6:00] Google's problem now, they've instead
[6:02] spent it optimizing how to make it as
[6:04] intuitive as possible. It just makes
[6:06] sense how Siri lives at the top and then
[6:09] you pull down to talk to it and then
[6:11] pull down again to just fluidly enter
[6:13] the new dedicated Siri app. This is
[6:15] where you can full screen your current
[6:17] conversation, but also where the rest of
[6:18] your chats are stored and synced across
[6:21] all of your other Apple devices. But
[6:23] maybe the highlight of this entire
[6:24] section was shortcuts. You can now use
[6:26] your natural voice to describe a
[6:28] shortcut that you want to create. The
[6:30] example they gave was let my partner
[6:32] know automatically every time I leave
[6:34] work and give them an ETA based on real
[6:37] time map data. And that's it. All of the
[6:39] clunkiness and complexity of actually
[6:42] having to build the shortcut yourself is
[6:44] gone. which is such a good use of AI
[6:46] because it takes one of the best
[6:48] possible features of the iPhone and
[6:50] changes it from something that 10% of
[6:53] people at most will even dare to fiddle
[6:55] with to all of a sudden something that
[6:57] my grandma would happily use. Now, as
[6:59] part of this overhaul, Apple's also
[7:00] upgraded that weird visual intelligence
[7:03] feature that I'm sure all of you used
[7:06] because now it's powered by the new Siri
[7:08] AI and integrated into the camera app
[7:10] itself. There's some good ideas here,
[7:13] like you can scan a plate of food to get
[7:15] nutritional insights, or scan a bill and
[7:18] then your phone can automatically split
[7:19] that bill up and send people money
[7:21] requests using Apple Cash. Way to make
[7:23] your Android friends feel even more out
[7:25] of it. I like the integration. It makes
[7:27] sense to fuse visual intelligence with
[7:29] the camera app that everyone's already
[7:31] using. And it's great that each scan you
[7:33] do automatically saves to your Siri app
[7:36] so that you can come back to it. But
[7:37] whether or not I actually use this is
[7:39] going to rest entirely on how reliable
[7:42] it is. Like if I'm on holiday and I'm
[7:43] trying to translate the ingredients on a
[7:45] trail mix to check if it contains
[7:47] peanuts, which I am deathly allergic to,
[7:50] I'm not going to use this over Google
[7:51] Lens just because it has prettier
[7:53] animations. It's all about the result.
[7:56] Now, bear in mind this whole upgraded
[7:58] Siri AI, it's not just a phone thing.
[8:01] It's coming to all Apple product lines.
[8:03] So, the Apple Watch gets it, which is
[8:04] really useful because that's an even
[8:06] faster way to get to it than the phone.
[8:08] The Vision Pro gets it in the form of
[8:10] this floating 3D blob, which you can
[8:12] just look at and start speaking. And
[8:14] what I thought was pretty impressive is
[8:15] that it can understand not just the
[8:17] Safari tabs and the windows that you
[8:19] have open, but also the real objects in
[8:22] the real room in front of you at the
[8:24] same time. And the Mac gets it, but to
[8:26] me at least, that's the least useful
[8:28] one. They showed a bunch of things that
[8:29] you can do with this new Siri, like how
[8:31] it's integrated into the Mac's normal
[8:33] spotlight search, how you can highlight
[8:35] files and then ask Siri questions about
[8:37] them, like can you compare the contents
[8:39] of them, or how you can highlight text
[8:42] or even images and it can extract the
[8:44] data from them to add to your calendar
[8:46] really quickly. But honestly, nothing
[8:48] they showed for the Mac really excited
[8:49] me. I think the difference is unlike an
[8:52] Apple Watch, when I'm on my Mac, I
[8:54] already have access to all of the best
[8:56] tools that exist. And in that
[8:58] environment, I can't imagine using a lot
[9:00] of Siri, which feels caught up to some
[9:02] of the competition, but certainly not a
[9:05] bleeding edge tool. And then finally,
[9:07] for this event, Apple introduced the
[9:09] next generation of Apple Intelligence. I
[9:11] feel like this contained both the
[9:12] highlights of the entire event as well
[9:15] as the low points. So, Safari can now
[9:17] automatically organize your tabs into
[9:19] topics based on what it sees, which is
[9:21] an interesting idea, but personally to
[9:23] me looks just as confusing to navigate
[9:25] as leaving it as is and having a ton of
[9:27] tabs. But being able to describe an
[9:30] extension to Safari and just let it
[9:32] build it, that's cool. Like, for
[9:35] example, a tool that lets you save
[9:36] recipes easily. Your iPhone can now
[9:39] automatically upgrade your weak
[9:41] passwords. And that's wild cuz that's
[9:44] not your phone just telling you they're
[9:45] weak. It's essentially your phone
[9:47] logging into these sites on your behalf,
[9:49] deciding what that password should be,
[9:51] and then executing that entire process.
[9:53] It also strikes me as an extremely good
[9:55] way of locking people further into
[9:57] Apple. Like, what's my password for
[10:00] Spotify? I have no idea, but my iPhone
[10:03] knows. Apple's now got a very similar
[10:05] feature to Google's magic cue, where the
[10:07] AI is kind of trying to anticipate your
[10:10] needs. So, if someone messages you about
[10:12] your recent trip together, it can pull
[10:14] up all the photos related to that trip.
[10:16] Or if someone emails about an upcoming
[10:18] dinner reservation, you can get this
[10:19] little option to add it immediately to
[10:21] your calendar. If you're on a phone call
[10:23] to say an airline, your phone can
[10:25] retrieve any relevant confirmation codes
[10:27] from your mail app. And I do trust that
[10:29] Apple is going to integrate this
[10:31] seamlessly. But what isn't as clear is
[10:34] if it's all then going to fall apart if
[10:36] you use Gmail or Google Calendar. One of
[10:39] the standouts was in the Apple Home app.
[10:41] They're saying that if you use a
[10:42] compatible home security camera, then
[10:44] your phone can use its new AI to scan
[10:47] through the live feeds and summarize all
[10:49] the notable events while breaking up the
[10:51] clips into separated segments. There's a
[10:53] couple of instances where this feature
[10:55] alone would have saved me hours. And
[10:57] possibly the most important announcement
[10:59] of the entire event, a major boost in
[11:02] accuracy of spelling, punctuation, and
[11:05] dictation. So, Apple's saying that
[11:07] anything you now type or speak into your
[11:09] Apple devices when they get the new
[11:11] updates will be a lot more accurate.
[11:13] This is a billion times more useful than
[11:15] like AI features that try to write for
[11:18] you. I just want to write like me, but
[11:20] correct. It means Siri's going to better
[11:23] understand you. Your reminders will
[11:25] actually pick up what you mean. You can
[11:27] actually send intelligible messages when
[11:29] handsfree on CarPlay. But then they
[11:32] showed the new image editing tools and
[11:34] it just got very uncomfortable. So image
[11:37] playground got a big update too. You
[11:39] know that image generation tool that
[11:40] everyone used all the time to make to
[11:43] make
[11:45] I don't really know to be honest but it
[11:46] generates slop in higher quality now.
[11:48] They gave an example of how you can now
[11:49] use someone's face to make an invite for
[11:52] an event. But I was just so surprised
[11:54] for a company that's usually so
[11:55] deliberate that no one questioned how
[11:58] horrifying and soulless this end result
[12:00] was. Apple Intelligence can generate
[12:02] contact posters and lock screen
[12:04] wallpapers, but it still has that
[12:07] mid-tier AI creepy, not quite
[12:10] photorealistic feel to it. They've
[12:11] updated the photo cleanup to be able to
[12:13] better scrub out photo bombers from your
[12:15] images. And I will not complain about
[12:17] that. I mean, for the last 2 years,
[12:20] ironically, for a feature called
[12:22] cleanup, it sure has been quite the
[12:24] mess. There's an extend tool, so you can
[12:26] expand images beyond their original
[12:28] frame, and it'll use AI to fill in the
[12:31] blanks. And even spatial reframing,
[12:34] where using AI, you can touch and drag
[12:36] an image to change the angle that the
[12:38] photo was taken from. And on one hand,
[12:41] this was absolutely an impressive tech
[12:43] demo of what's possible. But on the
[12:44] other hand, I just kind of hate this
[12:46] whole idea of you've already got a
[12:48] perfectly fine photo there of your two
[12:51] real children. Why would you turn that
[12:53] into a fake AI image that never happened
[12:56] just to make the angle more aesthetic?
[12:58] Overall, I feel like Apple's AI has gone
[13:00] from very behind to good enough. This
[13:03] isn't class leading, but it will feel
[13:06] like a big jump in your experience if
[13:08] all you use is Apple products and you
[13:10] were happy before. Anyway, there's just
[13:12] a couple of important caveats. First,
[13:14] that while it's great that they're
[13:15] updating even phones as old as the
[13:17] iPhone 11 to the new iOS 27, they're
[13:20] also saying that the most powerful
[13:21] version of Siri that they showed us, and
[13:23] that's kind of the main upgrade they
[13:25] talked about, that's only coming to the
[13:27] very latest products. So for iPhone,
[13:29] that's literally only the Air and the 17
[13:33] Pros. Not even the base iPhone 17. And
[13:35] with the iPad and Max, you get a little
[13:37] more leeway, but not a lot. And then
[13:39] also the fact that Apple's being a bit
[13:41] ky here about what you actually get for
[13:43] free. They've said some Apple
[13:45] Intelligence features, including image
[13:47] generation, have daily usage limits
[13:49] because they rely on powerful server
[13:51] models. Increased access is available
[13:53] with most iCloud Plus subscription
[13:55] plans. Feels a bit like trying to sweep
[13:56] the biggest question mark people have
[13:58] under the rug as if it's some sort of
[14:00] footnote. But time will tell. If you've
[14:02] been thinking, by the way, since that
[14:04] last video, Aaron, your phone is looking
[14:06] mighty clean today. Yeah, since
[14:08] realizing that I am truly stuck on the
[14:09] iPhone, I decided to just get rid of
[14:11] every single icon I didn't need, every
[14:13] app I didn't need, every notification I
[14:15] didn't need. And one of the best ways of
[14:16] doing that is just getting everything
[14:18] about you off the internet. You could
[14:20] try and do that yourself. I've been
[14:21] using incogn sponsor because it does it
[14:24] all for you. It'll email data brokers,
[14:25] the ones who collect your addresses,
[14:27] phone numbers, and try to sell them, and
[14:29] then exercise your right to claim that
[14:31] data back. And you should be able to
[14:33] notice actually getting less spam and
[14:35] scam calls cuz criminals often use that
[14:38] sold data to target people. Oh, and you
[14:40] can use the code boss below to get
[14:41] literally 60% off an annual plan with
[14:43] the family plan being like silly good